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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Presenting to Win: The Art of Telling Your Story
Jerry Weissman | Ft Pr

Presenting to Win: The Art of Telling Your Story

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Goodreads rating: 3.93

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If you've ever felt that your presentations lack luster or fail to resonate with your audience, Jerry Weissman's "Presenting to Win" could revolutionize how you communicate. Whether you're pitching to potential investors, lecturing in an educational setting, or leading corporate meetings, Weissman's strategies are designed to capture attention from the start and deliver your message with impact. It's not just about ditching the slides; it's about crafting a narrative that's entirely audience-centric. This book could give you that crucial edge in making your point stick.
The Art of Public Speaking: With Student CDs 5.0, Audio CD set PowerWeb and Topic Finder - Thryft

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The Art of Public Speaking by Stephen E. Lucas could be a good read for anyone looking to improve their public speaking skills. The book covers everything from overcoming anxiety to engaging with your audience, and is filled with practical tips and advice. It also includes a CD set and topic finder to help you practice and prepare for your next speech. Users would appreciate the comprehensive nature of the book and the valuable resources included to help build confidence and skill in public speaking.
Guide to Managerial Communication : International Edition - Thryft
Mary Munter | Pearson Educacion

Guide to Managerial Communication : International Edition

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Goodreads rating: 3.63

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This book provides practical tips and tools for effective communication in a professional context. It emphasizes the importance of clear writing and persuasive speaking in the business world. The author, Mary M. Munter, provides numerous real-world examples and case studies to illustrate key concepts. This book would be great for anyone looking to improve their communication skills in a managerial or professional setting.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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If you're fascinated by the digital age's transformation, "The Search" is a compelling read. It unveils the dramatic changes in business and society, led by Google and the rise of online search. As you delve into this book, you'll gain a deeper understanding of how searching shapes our everyday lives and has altered the very fabric of our culture. It's a narrative that's especially relevant if you're intrigued by the intersection of technology, business, and daily existence.
Difficult Conversations: How to Discuss What Matters Most
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If you've ever walked away from a conversation wishing you had expressed yourself better or dealt more effectively with someone's negative reaction, "Difficult Conversations" is a game-changer. The book is rooted in years of negotiation and conflict resolution research, providing practical, step-by-step guidance to address sensitive issues without triggering defensiveness. It could be particularly enlightening for you if you're seeking ways to improve your communication in both personal and professional relationships.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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If keeping up with marketing’s digital revolution feels overwhelming, this book acts as your compass. It's ideal for entrepreneurs and marketers who want to speak directly to their customers without the hefty price tag of traditional marketing. David Meerman Scott, a seasoned marketing strategist, gives you a roadmap full of real-world examples, ensuring you stay current with the latest social media and content marketing trends. This is a must-read to craft impactful, cost-effective campaigns and harness the full potential of digital platforms.
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works - Thryft

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If you're navigating the complexities of marketing across multiple countries, "Global Content Marketing" is your compass. Pam Didner breaks down the daunting task of engaging an international audience into manageable steps. By adopting her 4P's framework, you can craft a content strategy that transcends borders. This book could be a game-changer for your business, giving you the tools to expand your reach and influence on a global scale.
Business Communication Today: Global Edition - Thryft
Courtland L. Bovée | Pearson Education

Business Communication Today: Global Edition

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Goodreads rating: 3.63

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Business Communication Today: Global Edition provides real-world training for the business world of today and tomorrow. One of its most distinctive features is its up-to-date coverage of the social communication model, which is redefining business communication and reshaping the relationships between companies and their stakeholders. It also comes with an online study tool, mybcommlab, which can help students transform into polished professionals. This book is a great choice for students who want to prepare themselves for the complexities of the modern business world.
The Curve: Turning Followers Into Superfans

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If you've noticed how free content is ubiquitous yet businesses still thrive, "The Curve" offers an intriguing examination of this paradox. Nicholas Lovell articulates how focusing on superfans—those dedicated few who drive the majority of revenue—can be a transformative strategy. Any entrepreneur or creator puzzled by the digital economy's quirks will find "The Curve" enlightening, with actionable insights on cultivating those invaluable superfans.
Shaping the Future of the Fourth Industrial Revolution: A Guide to Building a Better World

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Recommendation: This book is a must-read for those who are curious about how technology is shaping our future and want to make a positive impact. Schwab provides practical guidance on how individuals, businesses, and institutions can navigate the challenges of the Fourth Industrial Revolution. With insights from experts in various fields, this book equips readers with the tools to create an ethical, inclusive, and sustainable future. Get ready to be inspired to take action and leave the world better for generations to come.
Easy Peasey : People Skills for Life - Thryft
Allan Pease, Barbara Pease  | Pease International

Easy Peasey : People Skills for Life

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Goodreads rating: 3.69

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This book is a great read for individuals who struggle with communication and social skills. Allan Pease's expertise in body language and communication shines through the pages, providing practical tips and tricks to make a lasting impression on those around you. Readers will appreciate the straightforward language and easy-to-follow advice, making it a must-read for anyone looking to improve their people skills.
The Silent Language of Leaders: How Body Language Can Help or Hurt How You Lead

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If you're eager to hone your leadership craft, "The Silent Language of Leaders" could be your game changer. Carol Kinsey Goman dives into the nuanced realm of nonverbal cues, an often-overlooked aspect of communication. By leveraging neuroscience and psychology, the book offers you tools to bolster your presence and effectiveness in any leadership role, offering a distinct edge in the ever-competitive environments of management and team building.
Game-Changer: Game Theory and the Art of Transforming Strategic Situations

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If you're looking to sharpen your strategic thinking, "Game-Changer" is a must-read. David McAdams distills complex game theory into accessible strategies that can transform your approach to life's challenges. Whether you're a professional or simply love strategic problem-solving, this book offers tools to turn situations in your favor seamlessly.
The Small Big: Small Changes That Spark Big Influence
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If you're looking to up your persuasion game, 'The Small BIG' could be your playbook. It's not every day you find a guide distilled from rigorous scientific research that's also a breeze to apply. The authors, esteemed in their field, give you the keys to unlock profound changes in your personal and professional relationships, just by making micro adjustments. Consider this book a treasure trove of 'aha' moments that could dramatically shift your influencing abilities for the better.
The Truth About Negotiations
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Leigh L. Thompson | Ft Pr

The Truth About Negotiations

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Goodreads rating: 3.76

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Leigh L. Thompson's book could be just the resource you're looking for if you're keen to sharpen your negotiation skills. Whether you're in sales, management, or simply looking to improve your day-to-day interactions, the 53 truths laid out here are bite-sized enough to grasp quickly yet powerful enough to make a real impact on your technique. Plus, the promise of better business relationships and win-win outcomes makes it a smart investment of your reading time.
The Wikipedia Revolution					How a Bunch of Nobodies Created the World's Greatest Encyclopedia - Thryft
Jimmy Wales, Andrew Lih  | Hyperion

The Wikipedia Revolution How a Bunch of Nobodies Created the World's Greatest Encyclopedia

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Goodreads rating: 3.79

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If you're fascinated by the power of collective intelligence and open-source platforms, "The Wikipedia Revolution" is a must-read. It dives into the origins and evolution of a site you likely use every day, offering an insider's perspective on how a group of volunteers built the world's most extensive encyclopedia. The stories behind the site's creation and growth will inspire you about the potential of collaboration and the Internet's democratizing power.
The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation
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If your ideas seem to get lost in translation during presentations or pitches, "The 3-Minute Rule" can be a game-changer for you. Brant Pinvidic, with his vast experience in high-stakes Hollywood pitches, presents a straightforward method to distill your ideas into a succinct, compelling pitch. You'll learn to make every second count, ensuring your audience not only grasps but remembers your message. This could be the key to unlocking the persuasive communicator within you.
Digital State: How the Internet is Changing Everything
Simon Pont | Kogan Page

Digital State: How the Internet is Changing Everything

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Goodreads rating: 3.74

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If you're curious about the tectonic shifts in the digital landscape, "Digital State" might just enlighten you. As our lives and economies become increasingly digitized, understanding the mechanics and effects of this transformation is crucial. Simon Pont, alongside a team of specialists, dives into the profound influence of the Internet on both consumer behavior and business strategy, making it an essential read if you're looking to stay ahead in the digital game.
Tapworthy: Designing Great iPhone Apps
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Josh Clark | O'reilly Media

Tapworthy: Designing Great iPhone Apps

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Goodreads rating: 4.0

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If you're serious about elevating your iPhone app above the crowded marketplace, "Tapworthy" is your playbook for standout design. Josh Clark doesn't just theorize; he offers a visually rich, example-laden journey that can transform your sketches into engaging, user-friendly applications. Ideal for designers eager to leave their mark, this book is equally accessible to programmers and managers looking to understand the nuances of great app design.
The Consultant's Handbook: A Practical Guide to Delivering High-Value and Differentiated Services in a Competitive Marketplace

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"The Consultant's Handbook" is like a pocket mentor for those delving into the consulting world. Reading it feels like having a seasoned consultant guide you through the maze of professional consulting. It equips you with not just strategies but the confidence to apply them. Think of it as an investment in your career that will pay dividends each time you face a client or tackle a complex project.
The Social Media Bible - Tactics, Tools, And Strategies For Business Success - Thryft
Lon Safko | Wiley

The Social Media Bible - Tactics, Tools, And Strategies For Business Success

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Goodreads rating: 3.72

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This book is a must-read for anyone looking to harness the potential of social media to boost their business. With its comprehensive coverage of tactics, tools, and strategies, it provides a complete toolbox to revamp your marketing strategy. What sets it apart is its focus on measuring social media ROI and the inclusion of numerous case studies, making it an invaluable resource for practical implementation. Lon Safko's expertise in the field is evident throughout the book, offering actionable insights to help you unlock the power of social media for success.
Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy - Thryft

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If you're curious about the intersection of technology and economics, "Race Against the Machine" will offer you a compelling perspective. It’s especially relevant in our rapidly changing job market, where digital advancements are reshaping the landscape. Brynjolfsson and McAfee craft an urgent narrative that captures how innovation fuels both progress and inequality, making it a thought-provoking read for anyone interested in the future of work.
The Naked Future: What Happens in a World That Anticipates Your Every Move?

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If you're drawn to understanding how technology might shape our future, "The Naked Future" is worth your time. It's a compelling dive into the possibilities of a predictive world. The insights on privacy, personal agency, and the influence of big data might just redefine your perception of tomorrow.
A Bull in China : Investing Profitably in the World's Greatest Market - Thryft
Jim Rogers | Wiley

A Bull in China : Investing Profitably in the World's Greatest Market

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Goodreads rating: 3.5

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This book is the ultimate guide for anyone looking to invest wisely in the Chinese market. Jim Rogers, a successful investor and finance professor, shares invaluable insights and predictions about China's future dominance. With his expertise, he not only reveals profitable investment strategies but also highlights how China's growth will impact companies, markets, and economies worldwide. If you're ready to unlock the potential of China's market, this book is your indispensable companion.
How to Make People Like You in 90 Seconds or Less
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Whether you're networking, dating, or interviewing, "How to Make People Like You in 90 Seconds or Less" can be a game-changer. Nicholas Boothman's approach will equip you with the skills to create instant trust and connection using body language and effective communication. It's an insightful read that can transform your interactions and help you connect with anyone swiftly and genuinely. Give it a read, and watch as your personal and professional relationships flourish.
The Publisher: Henry Luce and His American Century - Thryft
Alan Brinkley | Knopf

The Publisher: Henry Luce and His American Century

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Goodreads rating: 3.71

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If you're intrigued by the colossal figures who have shaped the media landscape, "The Publisher: Henry Luce and His American Century" is a title you can't pass up. Alan Brinkley's biography isn't just a tale of a man; it's the story of an era. Luce’s influence on journalism and the global narrative is both a captivating success and a poignant reflection on power's personal toll. You'll walk away with a richer understanding of how media giants are woven into the fabric of history.
In the Line of Fire: How to Handle Tough Questions When It Counts

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In the Line of Fire is recommended for individuals who want to learn how to handle tough questions, whether in presentations, interviews, or daily interactions. The author, Jerry Weissman, draws from his extensive experience in coaching executives to provide practical advice and strategies for responding confidently to challenging questions. What makes this book unique is its focus on the entire exchange between the questioner, the audience, and oneself, rather than just the answer. Readers will benefit from Weissman's examples and insights, which are applicable in various contexts and can help them avoid common pitfalls of defensive or evasive responses. Overall, this book is a must-read for anyone who wants to communicate effectively and build credibility in high-pressure situations.
The Discomfort Zone: How Leaders Turn Difficult Conversations Into Breakthroughs

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If you’re aiming to not only lead but also empower and elevate those around you, "The Discomfort Zone" can be your roadmap. Marcia Reynolds has crafted a method based on the open-mindedness that arises in discomfort, fostering development through incisive questions and neuroscience principles. It's perfect for leaders who want to catalyze growth through genuine breakthrough conversations, not just by giving instructions but by leading others to arrive at their own transformative insights.
Feedback (and Other Dirty Words): Why We Fear It, How to Fix It - Thryft

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This book could be a good read for anyone who wants to overcome their fear of feedback and harness its power for personal growth. With practical advice and real-world examples, the authors help readers understand the true intent of feedback and how to minimize negative responses. By embracing the three Fs of feedback and adopting new strategies, readers will be able to improve communication, performance, and join the movement to fix feedback once and for all.
Site Reliability Engineering: How Google Runs Production Systems

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If you're grappling with the challenges of managing and scaling software in a real-world environment, "Site Reliability Engineering" is like a GPS for navigating the complexities. This book isn't a fleeting trend—it's a deep dive into Google's best practices and invaluable insights. Think of it as spending quality time with some of the best minds in site reliability, without having to score a job at Google. Whether you're a dev, an ops pro, or somewhere in between, you'll find nuggets of wisdom here that could shift the way you think about production systems forever.
China's Super Consumers - What 1 Billion Customers Want and How to Sell It to Them

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If you're intrigued by the shift in global markets and curious about the rise of consumer culture in China, "China's Super Consumers" is a valuable read. With firsthand accounts and expert analysis from Savio Chan and Michael Zakkour, this book offers a window into the minds of Chinese shoppers. It captures the dynamic nature of China's market transformation and provides practical advice for businesses looking to engage with this vast and evolving consumer base. Whether you're an entrepreneur, a marketer, or simply interested in economic trends, this book will bring you up to speed on how to approach and understand the world's largest marketplace.
The Rules of People: A Personal Code for Getting the Best from Everyone
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Reasons to read: - This book offers a unique set of rules that can help you navigate and master the art of human interactions. - It provides practical advice on understanding, communicating, and building better relationships with people in all areas of your life. - The author's insights and strategies can empower you to improve your personal and professional relationships, ultimately leading to a more fulfilled and successful life.
Contemporary Advertising (Int'l Ed) - Thryft
William F. Arens | Mcgraw-hill Higher Education

Contemporary Advertising (Int'l Ed)

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Goodreads rating: 3.9

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This book is a great resource for those interested in practical advertising strategies and real-world examples of advertising campaigns. The author's writing is clear and concise, making it easy to understand and apply the concepts in the book. The emphasis on Integrated Marketing Communications (IMC) is particularly relevant for those interested in creating comprehensive advertising strategies.
Unselling: The New Customer Experience - Thryft
Scott Stratten | John Wiley

Unselling: The New Customer Experience

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Goodreads rating: 4.02

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Imagine a business model that prioritizes lasting relationships over singular sales. "Unselling: the new customer experience" nudges you towards crafting a brand that customers cherish, advocate for, and keep returning to. It's not just about the immediate sell; it's about cultivating an environment where your customers become your most enthusiastic promoters. This read is for anyone looking to transform their approach to sales and create a beloved, go-to brand for their market.
The Stay Interview: A Manager's Guide to Keeping the Best and Brightest - Thryft
Richard P. Finnegan | Amacom

The Stay Interview: A Manager's Guide to Keeping the Best and Brightest

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Goodreads rating: 3.85

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You know that sinking feeling when a star member of your team hands in their notice. 'The Stay Interview' is the managerial life preserver you’ve been looking for. With Finnegan's expert insights, you’ll learn to conduct meaningful conversations that not only gauge employee satisfaction but actively engage your team in crafting their own stay plans. It’s a hands-on approach to retention that can change the way you lead for the better.
Difficult Conversations: How to Discuss What Matters Most

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"Difficult Conversations" is a must-read because it goes beyond just giving advice—it digs deep into the anatomy of what makes conversations tough and offers a blueprint for handling them with grace. Whether it’s in your personal life or in the workplace, the knowledge distilled from years of research could transform your approach to challenging interactions. It's like having a personal coach for those moments that matter most, helping you to emerge more confident and with relationships intact.
Group Genius - The Creative Power of Collaboration

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If you're intrigued by the magic that happens when minds come together, "Group Genius" is definitely up your alley. Sawyer dives deep into how collaboration kindles creative fires in ways solo ventures might not. It's a fresh take on innovation that could inspire you to seek out your own collective for creative endeavors.
Street Coder
Sedat Kapanoglu | Manning

Street Coder

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Goodreads rating: 3.94

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If you're at the start of your coding journey, but traditional guides bore you to tears, Street Coder is your ally. It coaches you through prioritizing your programming tasks and encourages thinking outside the box, all while keeping a devilish grin on your face with its sharp wit. It's not just a manual; it's a mentor with attitude.
Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom

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If you're intrigued by how the digital marketplace is transforming lives globally, especially in places where traditional retail has skipped a beat, "Six Billion Shoppers" is a must-read. Porter Erisman offers a firsthand glimpse into the bustling world of e-commerce in areas you might not have considered before. It's a compelling narrative that blends together economics, technology, and human ingenuity, showing you how today's global e-commerce shift could spell out lucrative opportunities for entrepreneurs and established brands alike.
Train The Brave - Tame Your Fear, Take The Chance, Dare To Live Big - Thryft
Margie Warrell | Wiley

Train The Brave - Tame Your Fear, Take The Chance, Dare To Live Big

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Goodreads rating: 4.43

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"Train the Brave" is for anyone who feels like fear holds them back. Margie Warrell invites you to consider the opportunities that acting bravely—even in the smallest of ways—can unlock in your life. It's a mix of personal growth and actionable advice that could help guide you to make more daring choices in your personal and professional realms. If you're looking to build courage as a daily habit, this book might just be the push you need.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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If you're fascinated by the giant strides in the digital world, particularly how search engines have become integral to our daily lives, "The Search" is for you. John Battelle offers a rare glimpse into Google's ascent and its profound influence on business and culture. It's an eye-opening read for anyone curious about the backdrop of the technology we so often take for granted.
The 3rd Alternative: Solving Life's Most Difficult Problems
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If you find yourself at a crossroads, often caught between opposing viewpoints, "The 3rd Alternative" offers a refreshing path forward. It's not just about compromise; Stephen R. Covey presents a method for harnessing diverse thoughts and perspectives to reach groundbreaking solutions that everyone can agree on. This is perfect if you're seeking innovative ways to navigate through life's complex challenges and looking for outcomes where everyone wins.
Adkar: A Model for Change in Business, Government and Our Community
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If you're navigating change within an organization or spearheading a new initiative, "ADKAR: A Model for Change in Business, Government and our Community" is a guiding light. Its strength lies in transforming the complex nature of change into a simple, actionable framework. The ADKAR model cuts through the noise, giving you practical tools to understand and leverage each step of the change process, ensuring your efforts are not part of the majority that fall short. This book is a precious resource for anyone serious about managing change effectively.
Hostage at the Table: How Leaders Can Overcome Conflict, Influence Others, and Raise Performance

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If you're feeling wedged in conflicts or stagnation within your team or organization, "Hostage at the Table" could bring that paradigm shift you're after. George Kohlrieser doesn't just give textbook advice; he injects the intensity and pragmatism of real-life hostage negotiation into the corporate world. For leaders seeking innovative ways to influence and elevate their team's performance, this book could be the ace up your sleeve.
Visual Teams : Graphic Tools for Commitment, Innovation, and High Performance - Thryft
David Sibbet | Wiley

Visual Teams : Graphic Tools for Commitment, Innovation, and High Performance

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Goodreads rating: 3.87

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This book could be a good read for someone involved in team building and development. By using visual tools and methods, the book provides a unique approach to help teams reach high performance in today's work environment. It explores the principles and practices of creative design teams and introduces the Drexler/Sibbet Team Performance Model, offering a comprehensive framework, best practices, and unique visual tools for becoming an innovative, high-performance team. So, if you want to improve your team's communication, collaboration, and effectiveness, this book will guide you through the power of visualization.
Power Your Tribe: Create Resilient Teams In Turbulent Times - Thryft
Christine Comaford | Mcgraw Hill

Power Your Tribe: Create Resilient Teams In Turbulent Times

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Goodreads rating: 3.54

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Recommendation: This book is a must-read for anyone leading a team in today's fast-paced and constantly changing business landscape. The author, Christine Comaford, provides neuroscience-based tools and proven strategies to help you create resilient teams that can adapt to any challenge. Through case studies and relatable examples, you'll learn how to empower your team members to embrace change and see it as an opportunity for growth. With the insights and techniques shared in this book, you'll be able to navigate through turbulent times and lead your tribe to long-term success.
Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone

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If you're keen on making waves in the digital marketing ocean, "Six Pixels Of Separation" is your navigation chart. Mitch Joel dives into how connectivity shapes marketing today, offering insights that could transform your business approach and widen your reach. It's a treasure map for entrepreneurs aiming to harness the power of the Internet's boundless audiences.
Decode and Conquer: Answers to Product Management Interviews

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If you're eyeing a product management role, "Decode and Conquer" could be your playbook. Think of it as a companion that decodes the interview process, offering you a leg up against the competition. It shines with frameworks and insider insights that could transform nervous guesswork into strategic responses. After all, landing that dream job is all about understanding the rules of the game.
Relationships 101: What Every Leader Needs to Know
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If you're stepping into a leadership role or seeking to enhance your influence in any group, "Relationships 101" could be your guide. John C. Maxwell's insights are distilled into clear, actionable principles that focus on the human side of leadership. You'll learn not just how to better lead but how to connect with people in a meaningful way, which in the business world can be a game changer. Maxwell's reputation for practical wisdom ensures that this small book packs a big punch.
No Ordinary Disruption: The Four Global Forces Breaking All the Trends

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In stock: Well Read

Imagine feeling equipped to navigate tomorrow's economic landscape. "No Ordinary Disruption" breaks down four transformative global forces that are reshaping our world, from rapid technological advancements to demographic shifts. It's not just a book; it's a compass for anyone poised to lead or make decisions in the fast-evolving global marketplace. The authors' authoritative analysis coupled with their clear and engaging narrative translates complex economic trends into actionable insights. This read is a deep dive into understanding the forces sculpting our economic future.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.