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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The Launch Pad - Inside Y Combinator, Silicon Valley's Most Exclusive School for Startups

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If you've got a soft spot for startup culture and innovation, "The Launch Pad" provides unparalleled insights. It's more than just a read, it's an invitation behind Silicon Valley's closed doors, giving you a front-row seat to the formation of the next tech giants. Perfect for aspiring entrepreneurs or anyone fascinated by the intersection of technology, business, and ambition.
The New Digital Age : Reshaping the Future of People, Nations and Business - Thryft
Eric Schmidt | John Murray Publishers

The New Digital Age : Reshaping the Future of People, Nations and Business

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Goodreads rating: 3.33

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The New Digital Age is more than just speculative fiction; it's a roadmap informed by insiders with an impressive track record. Schmidt and Cohen provide a thoughtful analysis that blends their technology expertise with socioeconomic and political insights. If you're intrigued by the implications of the digital revolution on the global stage, this collaboration offers a compelling exploration of tomorrow's opportunities and challenges in an ever-connected world.
Ultimate Guide to Google AdWords

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If you're looking to get a solid grip on Google AdWords to boost your website traffic and increase sales, this book is a golden ticket. It breaks down the complexity of AdWords into understandable chunks, and with its updated content, it keeps you on top of recent changes, ensuring your strategies stay current. With Marshall, Rhodes, and Todd's insights, consider this your mentor in a book.
Designing for Interaction : Creating Smart Applications and Clever Devices - Thryft
Dan Saffer | New Riders Pub

Designing for Interaction : Creating Smart Applications and Clever Devices

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Goodreads rating: 3.93

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Imagine you're eager to craft experiences that resonate with users across various platforms—web, software, devices—and here's your compass. Designing for Interaction by Dan Saffer offers not just a practical guide but also dives into the design philosophy behind the gadgets and services that shape our digital lives. It steps away from heavy engineering perspectives, offering a refreshing designer's take that could be your foundation in creating smart, engaging interfaces. Whether you’re honing your skills or just getting started, this book helps you lay the groundwork with wisdom from real-world projects and expert interviews, promising a comprehensive understanding of interaction design's core principles and practices.
Practical Management Science - Thryft
Wayne L. Winston, S. Christian Albright  | Cengage Learning

Practical Management Science

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Goodreads rating: 3.76

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This book is a great resource for professionals who want to learn how to use Excel for practical problem-solving and optimization. With an emphasis on hands-on exercises and real-world examples, it teaches readers how to use different tools and techniques to model complex business problems and make data-driven decisions. The Palisade DecisionTools Suite included with the book adds value to its comprehensive coverage of optimization and modeling techniques.
Super Pumped: The Battle for Uber
Mike Isaac | W. W. Norton & Company

Super Pumped: The Battle for Uber

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Goodreads rating: 4.14

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Dive into the maelstrom of Uber's scandalous rise with 'Super Pumped.' It's a compelling read not just for tech enthusiasts or business strategists, but for anyone fascinated by the convergence of unbridled ambition and questionable ethics in the race to revolutionize an industry. Mike Isaac has meticulously researched this saga, giving a raw look at the chaos behind the tech curtain.
The Curve: Turning Followers Into Superfans

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If you've noticed how free content is ubiquitous yet businesses still thrive, "The Curve" offers an intriguing examination of this paradox. Nicholas Lovell articulates how focusing on superfans—those dedicated few who drive the majority of revenue—can be a transformative strategy. Any entrepreneur or creator puzzled by the digital economy's quirks will find "The Curve" enlightening, with actionable insights on cultivating those invaluable superfans.
No Ordinary Disruption: The Four Global Forces Breaking All the Trends

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Imagine feeling equipped to navigate tomorrow's economic landscape. "No Ordinary Disruption" breaks down four transformative global forces that are reshaping our world, from rapid technological advancements to demographic shifts. It's not just a book; it's a compass for anyone poised to lead or make decisions in the fast-evolving global marketplace. The authors' authoritative analysis coupled with their clear and engaging narrative translates complex economic trends into actionable insights. This read is a deep dive into understanding the forces sculpting our economic future.
More Now - A Message From The Future For The Educators Of Today - Thryft
Mark Wagner | Edtechteam

More Now - A Message From The Future For The Educators Of Today

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Goodreads rating: 4.6

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More Now could be a great read for educators who are looking to improve their school's approach to preparing students for the increasingly uncertain future. Wagner effectively lays out the essential elements of school change that are needed to provide an education that is relevant and future-ready. Readers will appreciate the insightful discussions on student agency, inspiring spaces, and engaged communities that are critical to effective learning environments.
Ogilvy on Advertising in the Digital Age
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Miles Young | Goodman

Ogilvy on Advertising in the Digital Age

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Goodreads rating: 3.6

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This book is your modern compass in the ever-evolving landscape of digital advertising. It fuses the timeless strategies of David Ogilvy with cutting-edge insights for today's dynamic market. It's a must-read if you're aspiring to master brand storytelling in a digital world where attention is the prime currency.
Meatball Sundae: Is Your Marketing Out of Sync?
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Seth Godin | Portfolio

Meatball Sundae: Is Your Marketing Out of Sync?

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Goodreads rating: 3.72

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"Meatball Sundae" is a must-read for those who are looking to market a traditional and perhaps boring brand in the digital age. Seth Godin provides a guide to navigating the new marketing trends, such as the importance of storytelling and shorter attention spans. He also provides examples of companies, both old and new, who have adapted brilliantly to these changes. The book's most unique feature is its analogy of a meatball sundae, which perfectly captures the pitfalls of implementing shiny new marketing tactics for brands that are not inherently interesting. Overall, "Meatball Sundae" is a valuable resource for anyone looking to revolutionize their marketing strategies.
The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

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If you're feeling stuck in the quickly shifting sands of modern business, this book could be a godsend. Rita Gunther McGrath dismantles the old school of thought that clings to the idea of a sustainable competitive advantage and offers a dynamic blueprint for success that's more in tune with how the world operates today. Her insights could be just what's needed to reinvigorate your business strategy.
Considering diving into the digital economy? "Platform Revolution" is a must-read if you want to grasp how companies like Facebook and Uber are dominating their markets. It's a deep dive into the mechanics of platform businesses that can empower you to rethink and perhaps reinvent your approach to your business in the digital age. The book acts as a playbook for entrepreneurs and established business owners alike, looking to harness the power of networked markets.
The Metaverse and How It Will Revolutionize Everything
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Imagine a future where your digital and physical realities blend seamlessly. That's the premise of Matthew Ball's "The Metaverse," which isn't just a tour of what's to come but a map to navigate the converging worlds. As someone keen on tech's next frontier, you'll find Ball's insights a beacon, casting a light on how tomorrow's online experiences will redefine living, working, and connecting.
Strategic Marketing - Thryft

Strategic Marketing

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Goodreads rating: 3.98

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Strategic Marketing could be a great read for business students and professionals looking for ways to gain a competitive advantage in the marketplace. The book provides a decision-making process to analyze and select strategies and emphasizes viewing marketing strategy from a total business perspective. The numerous updated cases make this text relevant to the current market trends and valuable for students and professionals seeking practical application of marketing principles.
The Cathedral & The Bazaar - Musings On Linux And Open Source By An Accidental Revolutionary - Thryft
Eric S. Raymond | O'reilly Media

The Cathedral & The Bazaar - Musings On Linux And Open Source By An Accidental Revolutionary

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Goodreads rating: 3.83

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The Cathedral & The Bazaar is a groundbreaking book that explores the world of open source software development. Eric Raymond's clear and effective writing style accurately describes the benefits of open source software, making it a must-read for anyone interested in the future of the computer industry or the dynamics of the information economy. By studying the conclusions in this book, readers will gain valuable insights that can be implemented in their own work.
The Great Fragmentation : And Why the Future of Business is Small - Thryft

The Great Fragmentation : And Why the Future of Business is Small

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Goodreads rating: 3.96

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The Great Fragmentation is a must-read for anyone looking to understand the changes happening in the business world. Sammartino explains how technological advancements such as social media, gamification, and crowdfunding are transforming the way we do business. He also offers practical advice for both established companies and entrepreneurs looking to succeed in this new landscape. The book's most unique feature is its focus on the power of small businesses and how they can thrive in the digital age. Overall, The Great Fragmentation is an insightful and engaging read that provides readers with a roadmap for navigating the new digital economy.
The Innovator's Solution: Creating and Sustaining Successful Growth
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"The Innovator's Solution" could be a game-changer for you if you're in the thick of managing or leading a company. Christensen and Raynor dig deeper into the innovation dilemma they introduced in their first book, this time offering a methodical approach to fostering disruptive innovation. This isn't just inspirational fluff; it's a research-backed toolkit that could rewire how you strategize for long-term success in an ever-evolving market.
Wikinomics: How Mass Collaboration Changes Everything

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If you're intrigued by how the digital era has revolutionized the way we work, "Wikinomics" could be a compelling read for you. It offers a deep dive into the transformational power of collaboration in the business world. As someone curious about the intersection of technology, innovation, and economy, you'll find the detailed case studies and forward-thinking analysis particularly enlightening. This book is not just a glimpse into modern economics; it’s a roadmap to participating in the future of business.
Zone to Win: Organizing to Compete in an Age of Disruption

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If you're immersed in the high-tech industry or lead a company facing the whirlwinds of technological change, "Zone to Win" is tailored for you. Moore draws from a rich history of advising tech giants, delivering a blueprint to not just survive but excel amidst marketplace disruption. It's like having a seasoned mentor explain how to pivot and capitalize on innovation—indispensable for today's corporate strategists.
The Google Story
David A. Vise | Pan Macmillan

The Google Story

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Goodreads rating: 3.88

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Imagine diving into the story of a global phenomenon that has become a staple in our daily lives. 'The Google Story' is not only a window into the birth of a tech giant, but it also gives you an exclusive peek behind the scenes of its explosive growth, all while wrestling with the complexities of maintaining a core ethical philosophy in a dynamic industry. If you're intrigued by the mechanics of the internet and the stories behind the scenes, this book will feed your curiosity and perhaps even inspire you about the power of innovation.
Rework
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David Heinemeier Hansson, Jason Fried  | Crown Currency

Rework

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Goodreads rating: 3.97

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You might find "Rework" refreshing because it challenges established business norms and presents a minimalist approach to entrepreneurship. It's the book for you if you're feeling bogged down by traditional business strategies and are seeking a more straightforward, no-nonsense path to building your own venture. This could be a game-changer in the way you think about work and productivity.
The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly - Thryft

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Recommendation: The New Rules of Marketing and PR is a must-read for business owners and marketers who want to stay ahead of the curve. The book provides valuable insights into the latest trends in marketing and PR using social media platforms. With new case studies and examples, the author provides a step-by-step action plan for engaging with customers and increasing sales. This book is ideal for anyone looking to improve their marketing strategies and reach their target audience more effectively.
Myths of Social Media - Dispel the Misconceptions and Master Social Media
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If you've ever felt overwhelmed by trying to navigate social media for your business, this book is a lifesaver. With Michelle Carvill and Ian MacRae debunking common misconceptions, you'll feel empowered to craft a more effective online strategy. Their research is thorough, and their advice is both accessible and actionable.
Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone

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If you're keen on making waves in the digital marketing ocean, "Six Pixels Of Separation" is your navigation chart. Mitch Joel dives into how connectivity shapes marketing today, offering insights that could transform your business approach and widen your reach. It's a treasure map for entrepreneurs aiming to harness the power of the Internet's boundless audiences.
Decode and Conquer: Answers to Product Management Interviews

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If you're eyeing a product management role, "Decode and Conquer" could be your playbook. Think of it as a companion that decodes the interview process, offering you a leg up against the competition. It shines with frameworks and insider insights that could transform nervous guesswork into strategic responses. After all, landing that dream job is all about understanding the rules of the game.
Agile Product Management With Scrum: Creating Products That Customers Love

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If you're steeped in the intricate world of product management, or simply a Scrum enthusiast looking to deepen your understanding of the product owner's role, Roman Pichler's guide is an essential addition to your professional library. It offers pragmatic insights and real-world examples that can transform the way you think about creating products. The practical advice on overcoming common challenges will be especially valuable, guiding you to excel in the dynamic environment of Scrum-based product development.
A guide to the Project Management Body of Knowledge (PMBOK guide) - Thryft
Project Management Institute | Project Management Institute

A guide to the Project Management Body of Knowledge (PMBOK guide)

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Goodreads rating: 3.7

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This book is a must-read for anyone working in project management. It provides a comprehensive and internationally recognized guide to the field. With the fifth edition, it has been further updated to include new planning processes and expanded coverage of stakeholder management. The book is easy to read and offers practical guidance that will help project managers deliver results.
Tapworthy: Designing Great iPhone Apps
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Josh Clark | O'reilly Media

Tapworthy: Designing Great iPhone Apps

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Goodreads rating: 4.0

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If you're serious about elevating your iPhone app above the crowded marketplace, "Tapworthy" is your playbook for standout design. Josh Clark doesn't just theorize; he offers a visually rich, example-laden journey that can transform your sketches into engaging, user-friendly applications. Ideal for designers eager to leave their mark, this book is equally accessible to programmers and managers looking to understand the nuances of great app design.
Managing Humans: Biting and Humorous Tales of a Software Engineering Manager
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If you're looking to understand the dynamics of tech teams beyond just the code, "Managing Humans" is a treasure trove. Michael Lopp uses wit and experience from his storied career to tackle the human side of tech. It’s not just a manual; it’s a collection of stories that will help you navigate the quirks and complexities of managing creative, brilliant, and often eccentric engineers.
Thank You for Being Late: An Optimist's Guide to Thriving in the Age of Accelerations
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If the relentless speed of today's world overwhelms you, Thomas Friedman's "Thank You for Being Late" could offer a moment of solace and a new perspective. It's a guide peppered with insightful analysis and hopeful solutions, encouraging adaptability and a calm response to the whirlwind of technological and social transformations. Consider this a map through the chaos, reassuring readers that it's okay to pause and catch up.
Business @ The Speed of Thought: Succeeding in the Digital Economy

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If you're intrigued by the transformational power of technology in business, Bill Gates provides a visionary look into optimizing operations and staying ahead in the competitive digital economy. Reading "Business @ the Speed of Thought" could feel like accessing a strategic roadmap from one of the greatest minds in tech, equipping you with insights to turn information into your strongest business ally.
The Social Media Bible - Tactics, Tools, And Strategies For Business Success - Thryft
Lon Safko | Wiley

The Social Media Bible - Tactics, Tools, And Strategies For Business Success

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Goodreads rating: 3.72

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This book is a must-read for anyone looking to harness the potential of social media to boost their business. With its comprehensive coverage of tactics, tools, and strategies, it provides a complete toolbox to revamp your marketing strategy. What sets it apart is its focus on measuring social media ROI and the inclusion of numerous case studies, making it an invaluable resource for practical implementation. Lon Safko's expertise in the field is evident throughout the book, offering actionable insights to help you unlock the power of social media for success.
GMAT Official Guide 2018: Book + Online - Thryft
GMAC | Wiley

GMAT Official Guide 2018: Book + Online

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Goodreads rating: 4.12

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The GMAT Official Guide 2018 is a must-read for individuals aiming to successfully master the GMAT exam. This guide covers all the fundamental subjects and types of questions that can be found in the exam. Moreover, the book offers access to an online platform that includes additional testing questions and solutions. Reviewers appreciated the book's practical and comprehensive approach to preparing for the GMAT exam.
Operations & Supply Chain Management Glo - Thryft
F. Robert Jacobs | Mcgraw Hill Higher Education

Operations & Supply Chain Management Glo

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Goodreads rating: 3.45

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Sorry! Book description for this title is not available.
Social Media 101: Tactics and Tips to Develop Your Business Online
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Recommendation: Whether you are a small business owner or a marketing professional, "Social Media 101" is the ultimate guide to help you thrive online. With practical tips and tricks, Chris Brogan provides insights and resources to expand your social media presence, cultivate valuable relationships, and establish your brand's authority. Reviewed as a must-read for those looking to excel in the online marketplace, this book is a valuable resource for anyone aiming to leverage the power of social media.
The Art of Innovation : Lessons in Creativity from IDEO, America's Leading Design Firm - Thryft

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This book is a must-read for anyone wanting to tap into their creative potential and make innovation a way of life. Through captivating anecdotes and real-life examples, Tom Kelley, the general manager of IDEO, America's leading design firm, reveals their secrets for fostering a culture of innovation. The book takes you behind the scenes of this wildly imaginative company, showing how they break the rules, freely express ideas, and create a collaborative environment that generates countless breakthroughs. Unleash your creativity and learn how to turn out hit after hit with The Art of Innovation.
Crash Course : The American Automobile Industry's Road from Glory to Disaster - Thryft

Crash Course : The American Automobile Industry's Road from Glory to Disaster

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Goodreads rating: 3.91

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This book explores the history of the American automobile industry, including the missed opportunities and poor decisions that led to its downfall. It covers the role of government in the industry's financial troubles and the controversial bailout of Chrysler. Overall, Crash Course is a compelling and informative read for anyone interested in the history of the auto industry and its impact on American society.
Fatal System Error : The Hunt for the New Crime Lords Who Are Bringing Down the Internet - Thryft
Joseph Menn | Publicaffairs

Fatal System Error : The Hunt for the New Crime Lords Who Are Bringing Down the Internet

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Goodreads rating: 3.69

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Fatal System Error could be a good read for anyone who is fascinated with technology and the evolving world of cybercrime. This book takes readers into the depths of the hacker underworld and travels the world to uncover how cybercriminals operate. It is a must-read for anyone who is curious about the dark side of the internet and the risks of doing business online.
The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success - Thryft
Carmine Gallo | Mcgraw Hill

The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

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Goodreads rating: 4.08

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The Innovation Secrets of Steve Jobs outlines the seven principles that made Steve Jobs an innovative leader. It includes first-person interviews with experts and business leaders, and provides specific ideas to apply these principles to any business, large or small. This book is perfect for anyone looking to learn from the success of one of the world's most innovative leaders and apply his principles to their own business.
Digital @ Scale: How You Can Lead Your Business to the Future With Digital@Scale

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If you're aiming to bring your company into the digital age not just incrementally but substantially, "Digital @ Scale" could be your roadmap. The book dives deep into practical case studies and seasoned insights from the gears of McKinsey, assuring you learn from the best. It’s a strategic companion that can help you understand how to restructure your business model, orient your architecture from the customer perspective, and foster an adaptive tech and organizational culture.
Cracking the Coding Interview: 150 Programming Questions and Solutions

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Recommended for software engineers with interview upcoming. Offers 150 programming questions and solutions with expert advice.
More From Less - How We Finally Stopped Using Up The World - And What Happens Next - Thryft

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Recommendation: - More From Less is a game-changing book that challenges the pessimistic view of our environmental future. Andrew McAfee presents a compelling case for optimism as he explores how advancements in technology and capitalism have led to a shift towards using fewer resources while maintaining a comfortable life. This book will empower you with knowledge and inspire you to take action towards a more sustainable and prosperous future.
Inventology - Thryft
Pagan Kennedy | Bantam Press

Inventology

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Goodreads rating: 3.86

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If you're intrigued by how simple frustrations have sparked revolutions in how we live and work, "Inventology" is a trove of such transformative moments. Pagan Kennedy delves into the curious minds of inventors who've turned everyday annoyances into the world-changing technology you can't imagine living without. Reading it might just spark your own moment of stunning ingenuity.
The Long Tail - Thryft
Chris Anderson | Hachette Books

The Long Tail

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Goodreads rating: 3.82

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"The Long Tail" is a must-read for anyone interested in how the rise of the niche is fundamentally altering our markets. With clear examples spanning from Netflix to Google, Chris Anderson lucidly explains how unlimited choice is shifting our markets from a one-size-fits-all model, to one of unlimited variety. Anderson's book is a manifesto for the new economics of distribution, redefining what is commercially viable in the 21st century.
Start-Up Nation: The Story of Israel's Economic Miracle
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If you're intrigued by the idea of innovation flourishing under adversity, "Start-Up Nation" is a must-read. It's a deep dive into how a small, young, and resource-limited nation like Israel has become a powerhouse in the global start-up scene. The book doesn't just recount facts; it brings you face-to-face with a culture that encourages risk-taking and has an impressive way of turning challenges into entrepreneurial opportunities. This could be the spark you need to rekindle your own can-do spirit or innovate in your sector.
The Future of Global Retail - Learning from China's Retail Revolution
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If you're fascinated by the rapid evolution of retail and hungry to peer into the future of commerce, this book will be your guide. It doesn't just outline China's trailblazing retail innovations; it hands you a roadmap for navigating the changing landscape of global retail. With consumer experience case studies and a strategic framework, it's indispensable for industry leaders and curious minds alike.
Big Data
Kenneth Cukier, Viktor Mayer-Schönberger  | John Murray

Big Data

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Goodreads rating: 3.69

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In stock: Well Read

If you're looking to demystify the buzz around big data, this book digs into its practical applications and potential perils with real-world examples. You'll appreciate the book's balance, not only celebrating big data's achievements but also addressing its "dark side" with a critical eye. For anyone curious about how big data reshapes economies, societies, and personal lives, this insightful read might just spark your next big idea.
The Future of Money - How the Digital Revolution Is Transforming Currencies and Finance

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If you're someone who's fascinated by the rapid changes in our financial systems, "The Future of Money" by Eswar Prasad might just be the engaging read you need. It doesn't just tackle cryptocurrencies; it delves into the broader spectrum of digital transformation in finance. Imagine understanding the next steps for our economies, how to potentially benefit from them, and the risks they carry. Prasad's clear vision makes this complex subject accessible, possibly altering your perspective on money and its role in our future society.
GMAT Official Guide 2020 : Book + Online Question Bank - Thryft
GMAC | Wiley

GMAT Official Guide 2020 : Book + Online Question Bank

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Goodreads rating: 4.15

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The GMAT Official Guide 2020 contains over 950 questions, arranged in increasing difficulty, to help test takers improve their knowledge and skills as they progress through the book. With an additional 150 online-only questions available, the book provides detailed answer keys and strategies directly from the makers of the GMAT exam. This guide is perfect for those looking to prepare for the GMAT and achieve a competitive edge.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.