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Platform Revolution: How Networked Markets Are Transforming the Economy—and How to Make Them Work for You

by Sangeet Paul Choudary, Marshall W. Van Alstyne, Geoffrey G. Parker
$11.90
Platform Revolution: How Networked Markets Are Transforming the Economy—and How to Make Them Work for You
Platform Revolution: How Networked Markets Are Transforming the Economy—and How to Make Them Work for You

Blueprint for mastering digital platform-based business.

Thinking of launching a start-up or shaking up your industry? "Platform Revolution" could be your playbook. It dives deep into the logic of why companies like Airbnb and Uber have rewritten the rules of success. If you want insights on harnessing network effects and building a thriving, platform-based business amidst today's digital whirlwind, this book offers that knowledge. Whether you're an entrepreneur or a seasoned business professional, it will help you understand and navigate the new platform economy.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Platform Revolution: How Networked Markets Are Transforming the Economy—and How to Make Them Work for You

by Sangeet Paul Choudary, Marshall W. Van Alstyne, Geoffrey G. Parker
$11.90
Condition guide

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780393249132
Authors: Sangeet Paul Choudary, Marshall W. Van Alstyne, Geoffrey G. Parker
Publisher: W. W. Norton & Company
Date of Publication: 2016-03-28
Format: Hardcover
Related Collections: Economics, Sociology, Business
Related Topics: Economics, Management, Entrepreneurship, Technology
Goodreads rating: 4.04
(rated by 4658 readers)

Description

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.
 

Blueprint for mastering digital platform-based business.

Thinking of launching a start-up or shaking up your industry? "Platform Revolution" could be your playbook. It dives deep into the logic of why companies like Airbnb and Uber have rewritten the rules of success. If you want insights on harnessing network effects and building a thriving, platform-based business amidst today's digital whirlwind, this book offers that knowledge. Whether you're an entrepreneur or a seasoned business professional, it will help you understand and navigate the new platform economy.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.