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Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

by Brian Solis
Regular price $13.90
Unit price
per

Turn social engagement into measurable business results

Brian Solis maps the social media landscape for brands and businesses. Learn to plan, manage, and measure campaigns across networks and tools. The revised edition covers social consumers, team buy-in, ROI, and community-building.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

by Brian Solis
Regular price $13.90
Unit price
per
Condition guide
ISBN: 9781118003763
Author: Brian Solis
Publisher: Wiley
Date of Publication: 2011-03-15
Format: Paperback
Related Collections: Business, Science, Sociology
Related Topics: Management, Technology, Communication
Goodreads rating: 3.85
(rated by 1016 readers)

Description

The ultimate guide to branding and building your business in the era of the Social Web--revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business--one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
 

Turn social engagement into measurable business results

Brian Solis maps the social media landscape for brands and businesses. Learn to plan, manage, and measure campaigns across networks and tools. The revised edition covers social consumers, team buy-in, ROI, and community-building.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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