Just Arrived

No Comments and Don't Quote Me!

Regular price $7.90
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Insider media war stories with practical bite

This is a smart pick if you’re curious about how the media really works behind the scenes, especially when things go wrong. Quak Hiang Whai blends newsroom drama, crisis lessons, and hands-on advice in a way that feels seasoned rather than preachy. You come away with both entertaining stories and a sharper sense of how public figures, companies, and communicators survive the media spotlight.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

No Comments and Don't Quote Me!

Regular price $7.90
Unit price
per
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ISBN: 9789810836849
Authors: Quak Hiang Whai
Publisher: Write Editions
Date of Publication: 2009-09-09
Format: Paperback
Related Collections: Biographies & Memoirs, Politics, Business
Goodreads rating: 4.33
(rated by 3 readers)

Description

In this delightful book filled with unpublished media stories and useful practical tips, former journalist and spin doctor Quak Hiang Whai serves up some of the most spectacular media crises, fiascos and lessons culled from his two decades of media experience. He also shares some of the positive impressions of astute political and corporate leaders who have shown the way in taming the media tiger. Through colourful anecdotes, Quak shares his media management philosophy and methods on how to better organise media management departments and to manage media relations. At a practical level, the book deals with a wide spectrum of key media topics such as contact building, story pitching, press conferences, difficult stories, crisis management, public speaking, press interviews, photo opportunity, error correction and television appearances.
 

Insider media war stories with practical bite

This is a smart pick if you’re curious about how the media really works behind the scenes, especially when things go wrong. Quak Hiang Whai blends newsroom drama, crisis lessons, and hands-on advice in a way that feels seasoned rather than preachy. You come away with both entertaining stories and a sharper sense of how public figures, companies, and communicators survive the media spotlight.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.