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Philippines’ tourism boom through clever marketing.
This book offers a vibrant journey behind the scenes of a campaign that redefined how a country promotes itself. If you're intrigued by how catchy slogans can transform national perceptions and influence global travelers, you'll find Tony Harris' account enlightening. It's a captivating narrative showcasing marketing genius, innovation, and the power of a simple message resonating worldwide. A must-read for those fascinated by advertising's impact on culture and economy.
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Special Offer
Add 4 items under S$10 to your cart and the cheapest one is on us.
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Philippines’ tourism boom through clever marketing.
This book offers a vibrant journey behind the scenes of a campaign that redefined how a country promotes itself. If you're intrigued by how catchy slogans can transform national perceptions and influence global travelers, you'll find Tony Harris' account enlightening. It's a captivating narrative showcasing marketing genius, innovation, and the power of a simple message resonating worldwide. A must-read for those fascinated by advertising's impact on culture and economy.
Salty, witty guide to Thailand’s cultural puzzles
Goodreads 3.25Condition: Good
$10.90
Condition: Good
This feels like the kind of book long-term expats pass to each other with a knowing laugh. Cooper takes the baffling parts of Thai life and explains them with sharp humour, but never in a mean-spirited way, which makes the cultural insights land naturally. If you want something more candid and lived-in than a standard guidebook, this is a smart and entertaining companion.
Design-savvy traveler's key to New York.
Goodreads 3.5Condition: Well Read
Regular price
$8.90
$3.90
56% off
Condition: Well Read
Regular price
$8.90
$3.90
56% off
If you're someone who appreciates the intersection between travel and design, this Wallpaper* City Guide to New York is tailored for you. Not just any ordinary travel book, it's crafted for the discerning eye that seeks out the aesthetic undercurrents of the cityscape. Selecting it would mean you get an insider's take on architectural gems, chic spots, and sophisticated experiences that typify New York's vibrancy.
Art, grief, and a city of solace
Goodreads 4.03Condition: Very Good
$11.90
Condition: Very Good
This is the kind of book that feels quiet but lingers long after. Matar writes about Siena and its paintings with such tenderness that the city becomes more than a place; it becomes a refuge for loss, memory, and longing. If you love reflective writing where art and personal sorrow gently illuminate each other, this will likely feel deeply intimate and restorative.
Circus dreams twist through survival and friendship.
Goodreads 3.63Condition: Like New
Regular price
$24.90
$17.90
28% off
Condition: Like New
Regular price
$24.90
$17.90
28% off
Sosina's journey is no mere acrobatic feat; it's the embodiment of relentless hope and determination amidst life's flips and tumbles. Imagine being captivated by a narrative that intertwines ambition, survival, and the beauty of cultivating meaningful connections in a world that feels both expansive and intimate. This book promises to take you on a highwire walk through the human spirit, balanced gracefully between Ethiopian culture and a broader, universal longing for fulfillment and home.
A charming atlas of feelings beyond English
Goodreads 4.23Condition: Very Good
Regular price
$11.90
$8.90
25% off
Condition: Very Good
Regular price
$11.90
$8.90
25% off
This is the kind of book you dip into and instantly want to share with someone nearby. Its real magic is how it turns tiny, hard-to-name human experiences into something vivid, funny, and oddly moving through both language and illustration. If you love words, art, or those quiet cultural details that make the world feel bigger and more intimate at once, this feels like a small treasure.
Experience Vancouver's design scene in-depth.
Goodreads 0.0Condition: Well Read
Regular price
$13.90
$6.90
50% off
Condition: Well Read
Regular price
$13.90
$6.90
50% off
If you are a design aficionado, this book is perfect for you. The guide provides a curated list of the best design-centric locations in Vancouver, from architecture to stores and sites, offering a unique glimpse into the city's aesthetic landscape. The guide is informative, precise and serves as a must-have passport to Vancouver's design hotspots for any visitor.
Design-savvy guide to London's finest experiences.
Goodreads 3.92Condition: Well Read
Regular price
$7.90
$3.90
51% off
Condition: Well Read
Regular price
$7.90
$3.90
51% off
If you appreciate the intersection of travel and design, "London 2010" offers an insider's look at the city's most stylish spots. Whether you plan to visit or just love learning about cosmopolitan havens, this guide distills the essence of London through a curated lens that's perfect for the modern aesthete.
Odyssey into the soul of ancient, haunting music.
Goodreads 4.2Condition: Very Good
$6.90
Condition: Very Good
If you're intrigued by the power of music to transcend time and cultural barriers, "Lament from Epirus" will be like a siren's song to you. King's passion for Epirus folk music weaves history with personal narrative, offering a perspective on music that's as deeply emotional as it is educational. It's a literary excavation of humanity's oldest tunes, bound to resonate with anyone who appreciates the rich tapestry of global music traditions.
Design-savvy guide to Shanghai's finest experiences.
Goodreads 4.2Condition: Well Read
Regular price
$9.90
$6.90
30% off
Condition: Well Read
Regular price
$9.90
$6.90
30% off
If you're planning a trip to Shanghai and appreciate a well-crafted guide that dives into the stylish and remarkable facets of the city, the Wallpaper* City Guide will be a perfect companion. It's curated with an eye for design and offers insights that go beyond the usual tourist paths, promising a deeper connection with Shanghai's best offerings.
Middle-earth travel dreams brought vividly to life
Goodreads 4.04Condition: Very Good
$11.90
Condition: Very Good
If you’ve ever wanted to step inside The Hobbit films, this guide makes that fantasy feel wonderfully reachable. It blends gorgeous photography with behind-the-scenes stories, practical travel details, and insider contributions that fans will genuinely savor. More than a companion book, it feels like a passport to New Zealand’s cinematic magic.
Demystifying AI's impact through economic lens.
Goodreads 3.86Condition: Very Good
$11.90
Condition: Very Good
If you're feeling overwhelmed by all the speculation around AI's impact, "Prediction Machines" cuts through the noise with a refreshingly economic perspective. It's a pragmatic guide that flips the script on AI hysteria, turning complex predictions into tangible opportunities for business and policy strategy. By framing AI as a tool for enhancing prediction and decision-making, this book offers a clear pathway for navigating the AI-induced transformation, making it an enlightening read for professionals and entrepreneurs alike.
Pentru ambiții care cer sens și curaj
Goodreads 3.64Condition: Very Good
$11.90
Condition: Very Good
Cartea asta e pentru momentul în care simți că poți mai mult, dar nu vrei doar încă un succes bifat. Michael Bungay Stanier scrie cald, direct și cu multă claritate, astfel că ideile chiar te împing să treci de la frământare la acțiune. Dacă vrei să construiești ceva important pentru tine și util pentru ceilalți, o să ți se pară genul de ghid care te provoacă sincer, fără să te copleșească.
Enhance marketing with engaging game principles.
Goodreads 3.89Condition: Like New
Regular price
$19.90
$11.90
40% off
Condition: Like New
If you find the intersection of gaming and marketing fascinating, "Press Start" could be a game-changer for you. It's like having a manual that demystifies how game design can make marketing strategies more compelling. Picture turning your customers' interaction with your brand into an addictive and rewarding game—that's what this book might help you achieve.
Collaborative innovation reshaping society's dynamics.
Goodreads 3.65Condition: Very Good
Regular price
$16.90
$12.90
24% off
Condition: Very Good
If you're fascinated by how collective intelligence is transforming our world, "We-Think" will feel like a map to the new frontier. Leadbeater deftly illustrates how platforms like Wikipedia and YouTube signify a shift from passive consumption to active, creative participation. It's thought-provoking and illuminates how this collective mindset is changing everything from work to politics.
Prosperity decoupled from resource consumption growth.
Goodreads 3.9Condition: Well Read
Regular price
$8.90
$3.90
56% off
Condition: Well Read
Regular price
$8.90
$3.90
56% off
If you're intrigued by the interplay between economics and sustainability, "More from Less" could offer you some fascinating insights. Andrew McAfee crafts a compelling narrative that challenges the preconception that economic growth is inextricably linked to material consumption. The book paints an optimistic yet thought-provoking picture of our future, one where innovation leads to both prosperity and environmental stewardship. It's a read that might change the way you think about progress and sustainability.
Emotional intelligence for ambitious modern leaders
Goodreads 3.79Condition: Very Good
$11.90
Condition: Very Good
If you like business books that feel practical rather than preachy, this one stands out by treating empathy, patience, and self-awareness as real competitive advantages. Gary Vaynerchuk writes with directness and energy, so it feels like a candid push to grow rather than a dry leadership manual. It’s a strong pick if you want to lead better, work with people better, and still keep your edge.
Condition: Good
$3.90
Condition: Good
$3.90
Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool.Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success.Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace."Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it."-- Russell Simmons, chairman and CEO of Rush Communications"I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession."-- Tony Hawk, professional skateboarder"It’s possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David."-- Scott Bedbury, former Nike and Starbucks marketing executive"I love looking at trend reports because then I know exactly what I shouldn't be doing."-- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty"I don't believe in creation by committee. I think it's impossible."-- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc."We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV."-- Bob Pittman, cofounder of MTV, former president of AOL
Strategies for business sustainability in a global context.
Goodreads 0.0Condition: Well Read
Regular price
$27.90
$19.90
29% off
Condition: Well Read
Regular price
$27.90
$19.90
29% off
If you're keen on understanding how businesses can thrive without depleting our planet's resources, "Sustainable Business" could be a goldmine for you. It goes beyond mere theory, equipping you with practical frameworks and methodologies that leaders are using to pivot their businesses towards sustainability. It's perfect if you're looking to be at the forefront of sustainable business practices.
Envisions transformative future beyond current capitalism.
Goodreads 3.75Condition: Well Read
Regular price
$9.90
$6.90
30% off
Condition: Well Read
Regular price
$9.90
$6.90
30% off
If you're intrigued by the ever-evolving landscape of our economic systems and wonder what comes next after capitalism, "Postcapitalism" might be the compass you need. Paul Mason delves into how information technology is catalyzing profound changes in how we understand work and value, suggesting an upcoming seismic shift. It's a thought-provoking read if you're into economics, societal structures, and envisioning a sustainable, equitable future.
Sharp culture-building lessons from unlikely history
Goodreads 4.0Condition: Very Good
$11.90
Condition: Very Good
This is a smart pick if you like business books that feel practical without being dry. Horowitz makes culture feel real by showing how everyday decisions, not wall slogans, shape a company’s identity. The historical examples are surprising and memorable, so the ideas tend to stick long after you finish reading.
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