Thousands of prices just dropped across Thryft
Our price drop is now live! Find lowered prices on thousands of one-of-a-kind finds across Thryft
Free delivery on all orders above $30
Get 10% off all year round! Join Thryft Club
Get 10% off all year round and $10 off your next order! Join Thryft Club

Your cart

Your cart is empty

Check out these collections!

Bestselling Fiction
Bestselling Nonfiction
Bestselling Books for Children
Vintage and Rare Books
Vinyl Records
Women's Clothing
Men's Clothing

Find more of what you love

Get thoughtful picks from Thryft’s ever-changing collection of pre-loved books, vinyl and CDs—plus occasional sales and events.

By signing up, you agree to receive marketing emails from Thryft. You can unsubscribe at any time.

Sale

Advertising: More Fun in the Philippines

by Tony Harris
$10.90 Now $3.90 Save 64%
Advertising: More Fun in the Philippines - Thryft
Advertising: More Fun in the Philippines - Thryft

Philippines’ tourism boom through clever marketing.

This book offers a vibrant journey behind the scenes of a campaign that redefined how a country promotes itself. If you're intrigued by how catchy slogans can transform national perceptions and influence global travelers, you'll find Tony Harris' account enlightening. It's a captivating narrative showcasing marketing genius, innovation, and the power of a simple message resonating worldwide. A must-read for those fascinated by advertising's impact on culture and economy.

  • NBDB National Book Awards Nominee for Professions (2015)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Advertising: More Fun in the Philippines

by Tony Harris
$10.90 Now $3.90 Save 64%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

ISBN: 9789712730092
Author: Tony Harris
Publisher: Anvil Publishing, Inc.
Date of Publication: 2014-01-01
Format: Paperback
Related Collections: Travel, Business, Biographies & Memoirs
Related Topics: Communication, Travelogue, Entrepreneurship, Personal Development, Memoir, Biography, Management, Leadership
Goodreads rating: 4.38
(rated by 13 readers)

Description

At the heart of the recent increase in tourism numbers to the Philippines lies the advertising campaign that became a social media phenomenon—“It’s more fun in the Philippines.” The campaign by BBDO Guerrero, the Philippines’ most awarded advertising agency, has garnered awards and acclaim all over the world and is seen as a benchmark for international tourism communications.After over two decades working at some of London’s most successful advertising agencies, Tony Harris packed up his collections of bass guitars, vinyl 45s and Dr. Martens and joined BBDO Guerrero as Chief Executive. This is the story of what happened next.
 

Philippines’ tourism boom through clever marketing.

This book offers a vibrant journey behind the scenes of a campaign that redefined how a country promotes itself. If you're intrigued by how catchy slogans can transform national perceptions and influence global travelers, you'll find Tony Harris' account enlightening. It's a captivating narrative showcasing marketing genius, innovation, and the power of a simple message resonating worldwide. A must-read for those fascinated by advertising's impact on culture and economy.

  • NBDB National Book Awards Nominee for Professions (2015)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Travel

Shop all
Thailand Beyond the Fringe
Robert Cooper | Marshall Cavendish Editions

Thailand Beyond the Fringe

In one line

Salty, witty guide to Thailand’s cultural puzzles

Goodreads 3.25

Condition: Good

$10.90

Lament From Epirus: An Odyssey Into Europe's Oldest Surviving Folk Music
Christopher C. King | W. W. Norton & Company

Lament From Epirus: An Odyssey Into Europe's Oldest Surviving Folk Music

In one line

Odyssey into the soul of ancient, haunting music.

Goodreads 4.2

Condition: Very Good

$6.90

Travel & Leisure: Paris
Nadine Frey | Macmillan General Reference

Travel & Leisure: Paris

In one line

Paris essentials for curious, culture-loving travellers

Goodreads 5.0

Condition: Very Good

$11.90

Gardens of the Istana
National Parks Board | National Parks Board, Singapore

Gardens of the Istana

In one line

Singapore’s presidential gardens, beautifully documented

Goodreads 0.0

Condition: Good

$10.90

Startup Guide Singapore
Guide Startup | Startup Guides

Startup Guide Singapore

In one line

An insider’s map to Singapore’s startup ecosystem

Goodreads 3.0

Condition: Very Good

$11.90

Have Phone, Will Paint
Zhu Hong | Booksactually

Have Phone, Will Paint

In one line

Singaporean life, vividly sketched through a smartphone.

Goodreads 2.67

Condition: Very Good

$11.90

London 2010
Wallpaper Magazine | Phaidon Press

London 2010

In one line

Design-savvy guide to London's finest experiences.

Goodreads 3.92

Condition: Well Read

$7.90 $3.90 51% off

75% off est. retail
The Istana
Hong Xinyi | Marshall Cavendish International (asia) Pte Ltd

The Istana

In one line

Singapore’s living history, framed by palace gardens

Goodreads 0.0

Condition: Very Good

$11.90

Lost in Translation: An Illustrated Compendium of Untranslatable Words From Around the World
Ella Frances Sanders | Ten Speed Press

Lost in Translation: An Illustrated Compendium of Untranslatable Words From Around the World

In one line

A charming atlas of feelings beyond English

Goodreads 4.23

Condition: Very Good

$11.90 $8.90 25% off

60% off est. retail
The Hobbit Trilogy Location Guide
Ian Brodie | Harper Collins

The Hobbit Trilogy Location Guide

In one line

Middle-earth travel dreams brought vividly to life

Goodreads 4.04

Condition: Very Good

$11.90

76% off est. retail

Business Books

Shop all
Rebels at Work
Lois Kelly, Carmen Medina | O'reilly Media

Rebels at Work

In one line

Empowering workplace change without authority.

Goodreads 3.8

Condition: Well Read

$9.90 $5.90 40% off

84% off est. retail
Tangled Webs: How False Statements Are Undermining America From Martha Stewart to Bernie Madoff
James B. Stewart | Penguin Press

Tangled Webs: How False Statements Are Undermining America From Martha Stewart to Bernie Madoff

In one line

Exposing perjury's impact on American society.

Goodreads 3.68

Condition: Like New

$11.90

70% off est. retail
Get Epic Shit Done
Ankur Warikoo | Juggernaut

Get Epic Shit Done

In one line

Transform inspiration into actionable life improvement.

Goodreads 3.72

Condition: Very Good

$11.90 $8.90 25% off

60% off est. retail
How to Hook a Whale: Secrets of Selling to the Ultra High Net Worth
Marcus Lim | Marshall Cavendish Business

How to Hook a Whale: Secrets of Selling to the Ultra High Net Worth

In one line

Insider playbook for winning over billionaires

Goodreads 4.13

Condition: Well Read

$9.90 $6.90 30% off

The Journey of Leadership
Unknown Author | Brealey Publishing, Nicholas

The Journey of Leadership

In one line

Inner growth for leaders ready to transform

Goodreads 4.0

Condition: Like New

$13.90

Once Upon a Car: The Fall and Resurrection of America's Big Three Auto Makers—GM, Ford, and Chrysler
Bill Vlasic | William Morrow

Once Upon a Car: The Fall and Resurrection of America's Big Three Auto Makers—GM, Ford, and Chrysler

In one line

Detroit's auto industry drama: collapse and revival.

Goodreads 4.19

Condition: Very Good

$19.90 $10.90 45% off

The Collaboration Book
Roman Tschäppeler, Mikael Krogerus | Profile Books Ltd

The Collaboration Book

In one line

Teamwork wisdom for real-world messy dynamics

Goodreads 4.25

Condition: Like New

$13.90

Metaverse Is Coming: How the Metaverse Will Change the World
Katherine Liam | Independently Published

Metaverse Is Coming: How the Metaverse Will Change the World

In one line

Big-picture guide to our immersive digital future

Goodreads 5.0

Condition: Very Good

$11.90 $8.90 25% off

The Power of Paradox: Harness the Energy of Competing Ideas to Uncover Radically Innovative Solutions
Deborah Schroeder-Saulnier | Career Press

The Power of Paradox: Harness the Energy of Competing Ideas to Uncover Radically Innovative Solutions

In one line

For thinkers navigating tension into innovation

Goodreads 3.79

Condition: Very Good

$11.90 $8.90 25% off

Scary Smart: The Future of Artificial Intelligence and How You Can Save Our World
Just Arrived
Mo Gawdat | Pan Macmillan

Scary Smart: The Future of Artificial Intelligence and How You Can Save Our World

In one line

Can humanity teach AI to protect us?

Goodreads 3.8

Condition: Very Good

$11.90

You might enjoy this if…

View book details