Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Executive Etiquette in the New Workplace
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As the workplace evolves, so must our professional behavior. This book is ideal if you're seeking to update your know-how on contemporary workplace conduct. Whether you're entering a new job or aiming to refine your professional image, "Executive Etiquette in the New Workplace" offers valuable insights into behaving and communicating with poise and confidence in today's corporate environments.
Secrets of Power Negotiating: Inside Secrets from a Master Negotiator

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Imagine stepping into any negotiation with confidence, armed with proven techniques that not only level the playing field but also give you the ability to control the game. Roger Dawson's "Secrets of Power Negotiating" isn't just about business; it's a comprehensive guide that'll equip you with the skills to negotiate your salary, a deal on a new car, or even bedtime with your kids. Let this be the ace up your sleeve, bringing you closer to your goals, one confident conversation at a time.
The Want Makers
Eric Clark | Penguin Books

The Want Makers

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Goodreads rating: 3.67

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"The Want Makers" is a thought-provoking dive into the advertising world that surrounds us. If you've ever felt curious about the invisible forces that nudge our decisions every day, Eric Clark's well-researched exploration will provide you not just with historical insights, but with a critical lens to view modern consumer culture. It's a revealing read for anyone interested in the psychological levers behind our spending habits and societal trends.
Public Relations Online : Lasting Concepts for Changing Media - Thryft
Tom Kelleher | Sage Publications, Inc

Public Relations Online : Lasting Concepts for Changing Media

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Goodreads rating: 3.57

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Public Relations Online provides hands-on internet exercises and alternative perspectives that offer an overall understanding of the computer systems and networks and how real people use online media to communicate effectively. It's an excellent resource for advanced undergraduate and graduate students for Public Relations courses.
The 250 Job Interview Questions : You'll Most Likely Be Asked...and the Answers That Will Get You Hired! - Thryft

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Stepping into an interview can be daunting, but this book promises to be like a secret weapon tucked in your briefcase. Peter Veruki has distilled insightful gems that could help you navigate through tough questions with confidence. You might find yourself recommending this to friends before their big days, appreciating how it transformed your approach from nervous to self-assured.
Dos Logos - Thryft
Nicolas Bourquin, Robert Klanten  | Die Gestalten Verlag

Dos Logos

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Goodreads rating: 3.96

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Dos Logos could be a rich resource for designers seeking inspiration from contemporary logo designs. With extensive examples across global industries and a well-structured search system, this book can help users identify new visual languages and styles. It also goes beyond traditional mediums by showcasing logos on building facades, clothing, and illuminated advertising, making it a valuable resource for those seeking to push the boundaries of logo design.
Get to the Point - Thryft

Get to the Point

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If you're looking to sharpen your persuasive skills, "Get To the Point" is a great pick. Eric Feng cuts through the clutter to provide straightforward strategies, ensuring your communication is compelling and effective. Whether you're a professional or simply want to improve your daily interactions, this book could be your go-to guide for getting your points across clearly and succinctly.
Are You Brand Dead?: The Creativeans Brandbuilder Approach to Building Your Brand - Thryft

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"If you're a CEO, entrepreneur, or communication specialist looking for an easy-to-understand guide on branding, 'Are You Brand Dead?' is for you. This book features step-by-step instructions and case studies on successful brands that offer insights on how branding has helped these companies in their respective industries. Its unique Creativeans BrandBuilder approach will help you breathe new life into your brand and stand out from your competitors."
F.C.U.K Your Way to Success: The Art of Maximising Results With Minimum Effort - Thryft

F.C.U.K Your Way to Success: The Art of Maximising Results With Minimum Effort

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If you're feeling stuck in traditional approaches to leadership and problem-solving, "F.C.U.K Your Way to Success" could offer you a fresh perspective. Mukul's witty and sharp insights cut through complexities and focus on the power of conversations and simpler methodologies for achieving better outcomes with less strife. It's about strategic focus, optimism, and clarity that could reenergize your approach to challenges both professional and personal.
Perfect Phrases for the Perfect Interview
Carole Martin | Mcgraw Hill

Perfect Phrases for the Perfect Interview

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Goodreads rating: 3.43

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Nailing an interview can be stressful, but 'Perfect Phrases for the Perfect Interview' could be your covert ally. Carole Martin has packed the pages with responses that help you articulate your competencies and experiences convincingly. As a career consultant, she knows what impresses hiring managers, offering you a practical toolkit to sound not just prepared, but standout. If you've struggled with phrasing in past interviews or just want to ensure your communication skills leave a lasting, positive impression, diving into this book might just be the key to unlocking your next career move.
The Medium Is The Message - And 50 Other Ridiculous Advertising Rules - Thryft

The Medium Is The Message - And 50 Other Ridiculous Advertising Rules

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If you're fascinated by the bold universe of advertising, this book is a quirky treasure trove that distills the industry's beliefs and maxims into bite-sized wit. It's a perfect blend of humor and insight, offering a jaunt through ad land's peculiar landscape that'll leave you both entertained and wiser about the rules that drive this creative world.
Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch - Thryft

Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch

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Goodreads rating: 4.0

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This book is a comprehensive guide for professionals and decision makers in the IT, Telecoms and Media industries looking to create and launch successful mobile services. The author provides real case studies and experiences to help readers understand the challenges and keys to success in this industry. It also highlights the impact of mobile devices and customer behavior on mobile services, and offers best practices for making service environments efficient and powerful. Overall, this book is an invaluable resource for anyone looking to create successful mobile services.
California--Graphic Design - Thryft
N/A | Madison Square Pr

California--Graphic Design

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Goodreads rating: 2.0

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"California Graphic Design showcases the work of top design firms, providing a glimpse into the most current and innovative graphic design solutions. This book would be perfect for students or professionals looking to stay up-to-date with the latest design trends and gain inspiration for their own work."
LAN Times Guide To Interoperability - Thryft
Frank Hayes | Mcgraw-hill Osborne Media

LAN Times Guide To Interoperability

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Goodreads rating: 2.5

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Recommendation: This book, "LAN Times Guide To Interoperability," is a must-read for anyone looking to connect different networks, applications, operating systems, or hardware. With its focus on providing general solutions and practical examples, it helps you understand what can and cannot be cost-effectively implemented. The author's expertise on bridges, routers, gateways, and software solutions ensures that you'll gain a comprehensive understanding of how to seamlessly connect disparate systems. Whether you're a network administrator or a tech enthusiast, this guide will equip you with the knowledge needed to overcome the challenges of interoperability and create efficient connections.
I Have a Strategy (No You Don't): The Illustrated Guide to Strategy

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If you've ever found yourself nodding along in a meeting without quite grasping the elusive concept of 'strategy,' this book is a godsend. Howell J. Malham Jr. takes what can be a dry topic and injects humor and simplicity with colorful characters and clear illustrations. It's the sort of book that simultaneously enlightens and entertains, ensuring you'll never be out of your depth in those strategy discussions again.
How To Write A Great CV - Discover What Interviewers Are Looking For, Focus On Your Strengths And Perfect Your Presentation - Thryft

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Recommendation: This book is a must-read for anyone seeking to improve their chances of securing a job. With practical advice on self-assessment, skills evaluation, and tailoring your CV to specific job requirements, it helps you confidently present yourself as the ideal candidate. The interview preparation tips are an added bonus, making this book an essential resource for job seekers.
Storytelling on Steroids : 10 stories that hijacked the pop culture conversation - Thryft
John Weich | Laurence King Publishing

Storytelling on Steroids : 10 stories that hijacked the pop culture conversation

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Goodreads rating: 3.7

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"Storytelling on Steroids" is a must-read for anyone interested in the evolution of pop culture through stories. Weich explores how stories can connect and engage on a massive scale, using examples like Batman and TED Talks to illustrate his points. He also notes how social media has elevated the importance of storytelling, making it more personal than ever. This book is perfect for marketers, creatives, and anyone curious about how stories impact our culture.
Competitive Branding: Winning in the Market Place With Value-Added Brands

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If you're aiming to make your mark in the market, "Competitive Branding" could be your guidebook. Torsten H. Nilson offers not just in-depth analysis and methodologies but also practical advice on brand building that has stood the test of time. It's for professionals hungry for strategic insight on branding in a competitive landscape. This isn't just theory; it's actionable wisdom that covers everything from concept to execution. Whether you're a marketer, an entrepreneur, or a branding specialist, you'll find its examples inspiring and its advice sound.
The Business Coach					The Coach Shows You How to Climb the Ladder of Success in Your Work and Your Life... - Thryft

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If you're looking to elevate your work and personal life, "The Business Coach" could be your guide. Bradley J. Sugars delivers a mentor-in-a-book experience, offering clear, actionable advice that has the potential to transform your business strategies and encourage personal growth. It's like having a coach by your side, without the hefty price tag.
Public Relations Techniques - Thryft
Todd Hunt, James E. Grunig  | Harcourt College Pub

Public Relations Techniques

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Goodreads rating: 3.5

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Public Relations Techniques is a must-read for anyone interested in public relations. The book takes a comprehensive, theory-first approach, which provides an overview before diving into individual elements. The inclusion of new technologies in PR campaigns is particularly impressive. Boxed case studies introducing how campaigns are actually executed are an excellent addition. With the help of checklists at each stage, students can examine their practices and work on the how, when, and why of PR.
Creative Business Solutions: Persuasive Presentations: How to Get the Response You Need - Thryft
Nick Souter | Union Square & Co.

Creative Business Solutions: Persuasive Presentations: How to Get the Response You Need

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Goodreads rating: 4.33

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"Persuasive Presentations" is an excellent book for professionals looking to improve their presentation skills. The book's unique approach of gauging the audience helps the presenter choose the most effective language, visual support, and non-verbal communication style to convey their message. The accompanying CD-ROM makes the learning process even more interactive, leading to memorable and confidently delivered presentations that help professionals succeed in their fields.
Public Relations: The Profession and the Practice (Int'l Ed) - Thryft
Baskin Heiman Toth Lattimore | Mc Graw Hill Education (uk)

Public Relations: The Profession and the Practice (Int'l Ed)

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This book is great for students because it provides a contemporary perspective on the field of public relations. It covers global markets, new technologies, and multiculturalism, offering a holistic understanding of the emerging trends. The author's personal and jargon-free writing style makes this a great resource for beginners who are looking for an introduction to the world of public relations.
The Big Book Of Brochures - Thryft
Funf Freunde (five Friends) | Harper

The Big Book Of Brochures

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Goodreads rating: 4.25

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The Big Book of Brochures is a great read for graphic designers and students looking to create innovative and high-quality brochures. The book offers hundreds of ideas, recommendations, and inspiration from top designers around the world for creating corporate and product literature, annual reports, direct marketing, and new media. With a variety of styles covered, from classic to modern, sophisticated to conceptual, this book is an indispensable brainstorming resource for any designer looking to create exceptional brochures for their clients.
Well Said!: Presentations and Conversations That Get Results - Thryft
Darlene Price | Amacom

Well Said!: Presentations and Conversations That Get Results

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Goodreads rating: 3.88

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'Well Said!' might just be the game-changer you need if you're looking to sharpen your presentation skills. Darlene Price provides practical and easily digestible advice for anyone wanting to influence and captivate their audience, whether in a boardroom or during a casual conversation. Not just theoretical, this book offers real-life examples that showcase how the right words and body language can make you more persuasive and help you achieve your objectives. Whether you need to nail an elevator pitch or engage stakeholders, 'Well Said!' might just be the collateral to your success.
Asia - A Fearless Guide to International Communication and Behavior - Thryft
Mary Murray Bosrock | Intl Education Systems

Asia - A Fearless Guide to International Communication and Behavior

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This book is a must-read for anyone who wants to do business or travel to Asia. Mary Murray Bosrock offers in-depth knowledge and strategies to help readers successfully communicate and interact with people from different cultural backgrounds. One of the most unique features of this book is that it addresses the various cultural differences within Asia itself, making it an inclusive and comprehensive guide for any traveler or business person.
Perfect Phrases for Business Letters
Ken O'Quinn | Mcgraw Hill

Perfect Phrases for Business Letters

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Goodreads rating: 3.61

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If crafting a compelling business letter feels daunting, or if you've ever found yourself struggling to find the right words to convey your message professionally, "Perfect Phrases for Business Letters" could be your go-to guide. Imagine feeling confident as you draft proposals, motivate your team, or engage with customers, thanks to this book's treasure trove of diplomatic and precise phrases tailored to meet your business needs.
The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly-- Using Only E-Mail

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You're diving into the digital market, hunting for strategies to monetize your online presence, and "The E-Code" is like the treasure map you've been seeking. The combined wisdom packed in this book comes from those who've walked the path and struck gold. It's not about overnight wealth; it's about actionable, concrete steps to turn your e-mails into a revenue-generating machine—perfect for anyone ready to take their digital hustle to the next level.
Case Problems in Marketing - Thryft
Thomas Nelson & Sons Ltd | Thomas Nelson & Sons Ltd

Case Problems in Marketing

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Recommended for marketing students looking for practical insights. This book provides a collection of case studies that illustrate marketing strategies and tactics applied in real-world scenarios. The book analyzes the decision-making process of companies and the success of their marketing strategy. It is ideal for marketing students who want to gain practical insights into marketing challenges.
Leader As Coach: Strategies for Coaching & Developing Others - Thryft

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If you're aspiring to be a more effective leader and really boost your team's performance, "Leader As Coach" offers you a treasure trove of actionable coaching strategies. It’s not just theoretical—it's filled with insights and practical steps you can start applying right away to become the leader that helps others shine. The skills of nurturing talent and motivating people are hugely impactful, and this book can be your guide to mastering them.
What to Say and How to Say It - Thryft
David Belson | Castle Books

What to Say and How to Say It

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Goodreads rating: 4.25

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If you're feeling a bit overwhelmed by the prospect of speaking or writing for an audience, "What to Say and How to Say It" could be a lifeline. It's not just about crafting your message—it's about the confidence to deliver it. Imagine the satisfaction of seeing your audience nod in agreement, or the pride of penning something that resonates deeply. This book could be the stepping stone to that feeling.
The New PR : An Insider's Guide to Changing the Face of Public Relations - Thryft

The New PR : An Insider's Guide to Changing the Face of Public Relations

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Goodreads rating: 3.17

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This book is a must-read for anyone looking to update their public relations strategies and stay relevant in today's fast-changing landscape. Phil Hall provides insights into the latest trends and best practices, including virtual and experiential marketing, that will help readers stay ahead of the curve. Users will appreciate the practical advice and real-world examples that are sure to enhance their understanding and implementation of effective PR strategies.
Sams Teach Yourself Facebook in 10 Minutes - Thryft
Sherry Willard Kinkoph Gunter | Sams

Sams Teach Yourself Facebook in 10 Minutes

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Goodreads rating: 3.17

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If you've ever felt lost navigating Facebook or wanted to get up to speed quickly, this book is for you. It's the perfect crash course in Facebook usage. Each 10-minute lesson builds on the last, making social media feel less overwhelming. Great for social media beginners or those needing a quick refresher.
Measuring Marketing: 103 Key Metrics Every Marketer Needs - Thryft
John A. Davis | Wiley

Measuring Marketing: 103 Key Metrics Every Marketer Needs

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Goodreads rating: 3.4

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If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.
The Happy Employee
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Julia McGovern, Susan Shelly  | Adams Media

The Happy Employee

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Goodreads rating: 3.0

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"The Happy Employee" could be a game-changer for you if you're in a management role or run a business. It’s a practical guide filled with actionable steps that focus on the most valuable asset of any business – its employees. Packed with 101 tips, this book will help you create an environment where talent thrives, productivity peaks, and, in turn, your own work life is undoubtedly improved. The emphasis on real-life examples means you’ll be learning from relatable scenarios, giving you the skills to foster a more harmonious and effective workplace.
Orchestrating Collaboration at Work : Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork - Thryft

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If you're looking to spice up your team meetings or you're a facilitator aiming to break the ice in an unconventional way, "Orchestrating Collaboration at Work" could be your go-to resource. Linda Naiman employs the vibrancy of the arts to breathe new life into team dynamics, bridging creativity with professional growth. Engage with this book and watch the walls between colleagues become canvases for collaboration.
Technology and Communications - Thryft
Richard B. Platt | Silver Dolphin

Technology and Communications

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This book is an excellent resource for those interested in the origins and progression of communication technology. The timeline guide is a unique feature that provides a clear overview of the historical milestones that have led to the current state of technology. The author's engaging writing style keeps the reader interested in the subject matter throughout the book. It's a must-read for history and tech enthusiasts alike.
Thought Leadership Meets Business: How business schools can become more successful - Thryft
Peter Lorange | Cambridge University Press

Thought Leadership Meets Business: How business schools can become more successful

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If you're deeply invested in future-proofing your career in business management or academia, this book serves as a strategic playbook. Peter Lorange, with his seasoned experience at IMD, unveils invaluable insights on how executive education can evolve to meet real-world business demands. This isn't just theory; it's a guide borne of proven success and emerging trends in global business education.
Supernova Advisor Teams - A Pathway To Excellence - Thryft
Robert D. Knapp, Curtis C. Brown Jr.  | Wiley

Supernova Advisor Teams - A Pathway To Excellence

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This book, "Supernova Advisor Teams - A Pathway To Excellence," is a must-read for anyone looking to enhance their financial advisor team. With practical strategies and insightful advice, it guides you step-by-step on how to boost your team's effectiveness, discover different leadership styles, and write winning team vision statements. What sets this book apart is its focus on building collaborative teams that can transcend organizational boundaries, improving the client experience. Whether you're onboarding new team members or looking to strengthen your existing team, this book will help you transform your team into a cohesive and productive unit that strives for excellence.
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications - Thryft
Terence A. Shimp | South-western College Pub

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

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Goodreads rating: 3.75

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This book is an essential read for marketing professionals looking to deepen their knowledge of Integrated Marketing Communications. It provides a comprehensive guide to IMC concepts and their application in advertising, sales promotion and brand equity enhancement. The author brings the customer's perspective to the forefront in addition to discussing key strategies for product adoption and point-of-purchase advertising. The revised edition is updated with the latest trends and industry best practices. Overall, users would find this book a valuable resource that covers IMC in depth and recommends practical and actionable strategies for marketing professionals.
Negotiation: How To Make Deals And Reach Agreements - Thryft
Madan Pillutla | January 1, 2004

Negotiation: How To Make Deals And Reach Agreements

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If you find yourself at a crossroads in business, whether it's closing a deal or resolving a conflict, this book can be your guide. The author doesn't just offer tactics but delves into the psychological factors that drive negotiations. Understanding and developing your BATNA could change the way you perceive and handle your professional interactions. Plus, the real-world examples ground the theory, making it practical and relatable.
Click.ology: What Works in Onlline Shopping and How Your Business Can Use Consumer Psychology to Succeed - Thryft

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If you're steering an online retail venture, "Click.ology" is like your navigator through the maze of digital consumer behavior. Graham Jones translates complex psychological patterns into actionable strategies, helping you understand why customers click 'buy' or abandon carts. It's like having an expert whispering in your ear, telling you precisely what tweaks to make to your website to not just chase, but catch those ever-elusive sales. The book's futuristic outlook ensures you're prepped not just for today's clicks but for tomorrow's as well.
Business Letters for Busy People - Thryft
Jim Dugger | Career Pr Inc

Business Letters for Busy People

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Goodreads rating: 3.7

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Whether you're just entering the workforce or are a seasoned professional, crafting effective business letters can be time-consuming. This book gives you a head start with ready-to-use templates that will make your correspondence quicker and more effective. You'll not only save time but also convey your messages with greater clarity and professionalism.
Get a Grip on Network Cabling - Thryft
Frank J. Derfler | Ziff Davis Pr

Get a Grip on Network Cabling

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Goodreads rating: 2.0

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If you're looking to delve into the technicalities of network infrastructure, "Get a Grip on Network Cabling" could be your go-to guide. Despite its 1993 publication date, the foundational principles explained by Derfler and Freed remain relevant, especially if vintage networking is your thing or if you need to understand the evolution of cabling. It’s perfect for getting a solid grasp on how to make smart cabling investments for your network's future.
The New Influencers: A Marketer's Guide to the New Social Media

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If you're looking to navigate the shifting tides of marketing in the digital age, "The New Influencers" could streamline your journey. Paul Gillin unpacks the disruptive power of social media and blogs, offering tangible strategies to engage with key online personalities effectively. Whether you run a small business or helm marketing at a large firm, this book could be the compass you need to leverage the influence economy to your brand's advantage.
Education for Judgment: The Artistry of Discussion Leadership

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This book could be a good read for teachers, educators, or anyone interested in improving their facilitation skills. Education For Judgment provides practical advice on how to lead engaging and productive group discussions. It offers strategies on how to navigate group dynamics, encourage independent thinking, and evaluate student participation. Mastering the art of discussion leadership can transform an average class into an extraordinary one, and this book shows you how.
The 3 Keys to Empowerment: Release the Power Within People for Astonishing Results - Thryft

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If you're a manager struggling to foster a dynamic, innovative environment where your team feels truly invested, "The 3 Keys to Empowerment" could be your guide. It doesn't just buzz around the concept of empowerment; it equips you with practical steps. Through sharing knowledge, setting clear boundaries, and emphasizing teamwork, this book can help transform your managerial approach and potentially lead to more rewarding results.
Cross-Cultural Management in Work Organisations - Thryft
Ray French | Cipd - Kogan Page

Cross-Cultural Management in Work Organisations

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Goodreads rating: 3.5

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If you’re stepping into a role that demands managing teams across borders or if you're intrigued by the influence of culture in the corporate world, "Cross-Cultural Management in Work Organisations" offers a deep dive into navigating cultural nuances professionally. It unpacks how cultural factors shape workplace dynamics and decision-making, offering frameworks that could transform your approach to international collaboration. This isn't just theory; it’s practical insight wrapped in real-world examples, updated to address today’s global challenges.
One Show Design, Volume 4 : To Steal is Genius - Thryft
The One Club | Rockport Publishers

One Show Design, Volume 4 : To Steal is Genius

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Goodreads rating: 3.0

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If you're looking for inspiration or just appreciate beauty in advertising and design, "One Show Design, Volume 4" could be a gem for you. It's a visual feast packed with cutting-edge creativity from major brands, providing insight into what makes exceptional design work successful. As you leaf through the vibrant, full-color pages, you'll find yourself understanding and valuing the role design plays in shaping our culture.
Say It with Presentations, Second Edition, Revised & Expanded - Thryft

Say It with Presentations, Second Edition, Revised & Expanded

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Goodreads rating: 3.78

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Say It with Presentations is a comprehensive guide to creating exceptional presentations that is suitable for individuals at any level of experience. The author, Gene Zelazny, draws on his years of expertise to provide readers with a step-by-step guide to delivering confident, effective, and engaging presentations. The book offers practical advice on everything from choosing the right mode of presentation to designing engaging visuals, crafting an effective story, and projecting confidence and enthusiasm. Zelazny also delves into the importance of humor and provides tips for incorporating it effectively into presentations. With helpful illustrations, Say It with Presentations is a must-read for anyone looking to improve their presentation skills.
Fast Forward Your Etiquette - 10 Steps To Conduct Yourself With Poise At Work & At Play

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Whether you're attempting to climb the corporate ladder or just want to present your most polished self during social gatherings, "Fast Forward Your Etiquette" has practical tips that can help. Joshua Luke maps out a clear guide to navigating interpersonal interactions with grace. His advice is especially beneficial for those seeking to make a strong impression and build lasting professional and personal connections.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.