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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Face the Media: The Complete Guide to Getting Publicity and Handling Media Opportunities - Thryft
Judith Byrne | How To Books

Face the Media: The Complete Guide to Getting Publicity and Handling Media Opportunities

$13.90 $3.90 72% off

Goodreads rating: 0.0

$13.90 $3.90 72% off

85% off est. retail
If you're looking to elevate your media savviness and become an adept spokesperson for your business or organization, "Face the Media" could be your go-to manual. It's not just about grabbing the spotlight; it's about shining when you do. Judith Byrne breaks down complex media dynamics into manageable strategies, making you a more confident and effective communicator.
Webster's New World Pocket Vocabulary
Anonymous | Webster's New World

Webster's New World Pocket Vocabulary

$10.90

Goodreads rating: 5.0

$10.90

If you're aiming to sharpen your communication skills or just enjoy learning new words, this little book could be a gem for you. Its compact size means you can easily carry it with you, dipping into various topics or complexity levels whenever you have a spare moment. It’s not just a list of words; it’s a learning tool that offers context and connections to enhance understanding and retention.
Foundations of Marketing - Thryft

Foundations of Marketing

$27.90 $9.90 65% off

Goodreads rating: 3.7

$27.90 $9.90 65% off

90% off est. retail
"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
George S. Day | Free Press

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

$8.90 $4.90 45% off

Goodreads rating: 3.5

$8.90 $4.90 45% off

89% off est. retail
This book could be a gem if you're looking to dive deep into customer-centric business strategies. George S. Day has distilled a decade of research and real-world examples into insights that can transform your approach to marketing. If you aim to understand the intricacies of market orientation and customer value, and plan to apply these principles to attract and retain valuable customers, this read will be right up your alley. Your takeaways could be the competitive edge your business needs.
The Servant Leader: How to Build a Creative Team, Develop Great Morale, and Improve Bottom-Line Performance
James A. Autry | Currency

The Servant Leader: How to Build a Creative Team, Develop Great Morale, and Improve Bottom-Line Performance

$11.90

Goodreads rating: 3.94

$11.90

55% off est. retail
If you're feeling like leadership could use a dose of humanity, "The Servant Leader" could be a breath of fresh air for you. James A. Autry's approach intertwines personal growth with professional success, offering a framework that promises a more fulfilling journey as a leader. The focus on nurturing and empowering others not only aims for better business outcomes but also a more satisfied team—and perhaps a more meaningful life for you as a leader.
How to Communicate Effectively
bert-decker | Kogan Page Ltd

How to Communicate Effectively

$6.90 $3.90 43% off

Goodreads rating: 4.0

$6.90 $3.90 43% off

If connecting with others feels like a struggle, "How to Communicate Effectively" could be a game-changer for you. Bert Decker's insights are distilled into a lean 96 pages, making it a quick yet profound read. It's a 1989 classic, but the lessons on crafting memorable messages and forging strong relationships are timeless. This book could become your go-to guide for elevating your communication skills in both personal and professional spheres.
The One Minute Meeting: How to Speak Without Fear, Inspire any Audience, and Conduct Time-Effective Meetings - Thryft
Omar Periu | Omar Periu International, Inc.

The One Minute Meeting: How to Speak Without Fear, Inspire any Audience, and Conduct Time-Effective Meetings

$7.90 $3.90 51% off

Goodreads rating: 3.0

$7.90 $3.90 51% off

This book is perfect for those who struggle with public speaking and want to learn how to conduct meetings efficiently and effectively. The book provides practical tips and techniques to overcome fear and inspire any audience. The author’s one minute meeting technique is a unique and distinguishing feature that can help busy professionals save time and achieve better meeting outcomes.
On Course for Business: Women and Golf
Suzanne Woo | John Wiley & Sons Inc

On Course for Business: Women and Golf

$10.90 $6.90 37% off

Goodreads rating: 2.0

$10.90 $6.90 37% off

If you're a woman looking to break into the traditionally male-dominated realm of business golf, this book is tailored for you. Suzanne Woo offers insights that are particularly beneficial for women aiming to leverage golf as a strategic networking tool. It's practical, empowering, and fills a unique niche – guiding you in using the green for career gains.
Ask the Right Questions, Hire the Best People
Ron Fry | Career Pr Inc

Ask the Right Questions, Hire the Best People

$12.90 $7.90 39% off

Goodreads rating: 3.69

$12.90 $7.90 39% off

67% off est. retail
The art of hiring can really make or break your team's success, and Ronald W. Fry's book feels like a secret weapon in that process. It's a treasure trove of insight that can help transform the way you evaluate candidates, ensuring you get the most fitting people on board. If you're involved in hiring, this book could be your go-to for strategies that streamline the interview process while uncovering the true potential in prospects.
Marketing Research (Int'l Ed) - Thryft
Robert P Bush, Joseph F Hair, David J. Ortinau  | Mcgraw Hill Higher Education

Marketing Research (Int'l Ed)

$24.90 $10.90 56% off

Goodreads rating: 4.19

$24.90 $10.90 56% off

90% off est. retail
Marketing Research (Int'l Ed) is a great read for business students and professionals who want to enhance their skills in solving business problems using marketing research. This book extensively covers qualitative methods and provides practical tools for students to apply to their research projects. The engaging writing style and real-life case studies make learning easy and effective. Highly recommended for anyone who wants to master marketing research.
Managing Customer Value: One Stage at a Time
Sara N-Marandi, Soman Dilip  | World Scientific Pub Co Inc

Managing Customer Value: One Stage at a Time

$11.90

Goodreads rating: 3.6

$11.90

This is a strong pick if you already know the basics of marketing and want something more focused and practical. It shifts the conversation from broad mass marketing to understanding what a customer feels and does at each stage before buying. Readers who like strategy with a human angle will appreciate how it turns consumer behavior into more precise, timely marketing actions.
The Big Picture: The New Logic of Money and Power in Hollywood - Thryft
Edward Jay Epstein | Random House

The Big Picture: The New Logic of Money and Power in Hollywood

$9.90 $4.90 51% off

Goodreads rating: 3.79

$9.90 $4.90 51% off

88% off est. retail
This book uncovers the behind-the-scenes workings of Hollywood, showing how the major studios rake in massive profits not just from movie tickets, but also from various other industries related to their films. From video games to theme park rides, Hollywood's money-making strategies are brilliantly unraveled. With intriguing insider stories and profiles of influential visionaries, The Big Picture offers an eye-opening journey into the hidden economics of the entertainment industry. If you're curious about the complex and fascinating world of Hollywood's evolution, this book is a must-read.
Ultimate Job Search - Thryft

Ultimate Job Search

$9.90 $3.90 61% off

Goodreads rating: 3.2

$9.90 $3.90 61% off

87% off est. retail
Ultimate Job Search is an excellent resource for anyone who feels lost or overwhelmed during the job hunting process. The book covers everything from creating a standout CV to handling job offers and rejections. One of the book's most unique features is its use of real-life comments from employers and recruitment professionals, providing invaluable insights into how hiring processes work. If you're looking to land your dream job, this book is definitely worth a read.
Media Relations Issues & Strategies

Media Relations Issues & Strategies

$21.90 $13.90 37% off

$21.90 $13.90 37% off

76% off est. retail
If you're looking to stay ahead in public relations, "Media Relations – Issues & Strategies" offers invaluable insights tailored for today's rapidly shifting media landscape. Jane Johnston's expertise shines through every page, bridging traditional media with the dynamic world of social platforms. With practical tips and case studies, it becomes a trusty guide for anyone keen on mastering the art of reaching audiences through various media channels effectively. Whether you're a student or a seasoned professional, this book will help sharpen your strategy for media engagement.
Digital Wedding Photography: Capturing Beautiful Memories - Thryft
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

$8.90 $4.90 45% off

Goodreads rating: 3.87

$8.90 $4.90 45% off

89% off est. retail
If you're eager to dive into digital wedding photography, whether to nurture a hobby or a potential career, this book is like having a seasoned pro guiding your lens. Glen Johnson doesn't just cover the essentials in technique, but he shares the secret sauce—making people feel relaxed, nailing the emotional shot, handling tricky lighting, and navigating wedding etiquette. Plus, he gets into the nitty-gritty of running a business and pricing. This visual treasure trove is not just informative; it's a catalyst to inspire your best work behind the camera.
Marketing Research

Marketing Research

$8.90 $5.90 34% off

$8.90 $5.90 34% off

If you're keen to delve into the intricacies of market analysis and consumer trends, "Marketing Research" could offer you a solid foundation. It's a particularly good choice if you're interested in not just the theoretical background but also practical applications for today's dynamic market landscape. The book's age might provide a valuable retrospective on how marketing strategies have evolved.
Shadows of the Neanderthal: Illuminating the Beliefs That Limit Our Organizations
Bobby Gombert, David Hutchens  | Pegasus Communications

Shadows of the Neanderthal: Illuminating the Beliefs That Limit Our Organizations

$10.90 $9.10 17% off

Goodreads rating: 3.99

$10.90 $9.10 17% off

"Shadows of the Neanderthal" might resonate with you if you're looking for a light-hearted yet insightful dive into organizational behavior and personal growth. Boogie's journey, wrapped in humor and metaphor, could be a relatable and engaging way to reflect on the unseen beliefs that hinder collaboration and innovation in your work environment.
One Show Interactive: No. 22 - Thryft
The One Club | Rotovision

One Show Interactive: No. 22

$19.90 $8.90 55% off

Goodreads rating: 0.0

$19.90 $8.90 55% off

89% off est. retail
If you're looking to be inspired by the creative trends in the digital advertising world, One Show Interactive offers you a goldmine of excellence. It's not just about showcasing the winners; it's about diving into their strategies, structures, and designs through insightful commentary. The included CD-ROM is your interactive gateway to these innovative campaigns, making it a tactile learning experience for anyone passionate about the evolution of advertising and design.
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen Katz | Routledge

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

$24.90

Goodreads rating: 3.5

$24.90

Considering you're diving into the complex world of media planning and buying, "The Media Handbook" could be your North Star. Helen Katz distills her industry experience into a digestible format, making sense of the dizzying array of media options available today. It's like a map that doesn't just show you where to go but helps you understand why you're heading there. Perfect for students and professionals alike, it's especially invaluable if you're looking to back up your strategic decisions with solid, practical knowledge.
Making Conflict Resolution Happen: A Simple and Effective Guide to Dealing With Conflict at Work - Thryft
Laurie Dicker | Business & Professional Pub

Making Conflict Resolution Happen: A Simple and Effective Guide to Dealing With Conflict at Work

$8.68 $3.90 55% off

Goodreads rating: 0.0

$8.68 $3.90 55% off

If you're dealing with office tension or leadership challenges, Laurie Dicker's book could be a valuable asset. It’s filled with straightforward strategies that are easy to put into action, empowering you to transform workplace conflicts into opportunities for growth and collaboration. Anyone eager to foster respect and resolve disputes fairly would find this book remarkably useful.
The Physician's Job-search Rx : Marketing Yourself for the Position You Want - Thryft
Javad H. Kashani, Wesley D. Allan  | Wiley

The Physician's Job-search Rx : Marketing Yourself for the Position You Want

$7.92

Goodreads rating: 0.0

$7.92

70% off est. retail
This book is a must-read for physicians looking to gain an advantage in the competitive job market. With practical tips on self-marketing and job-hunting skills, this guide helps physicians at every level attain the positions they seek. Recommended for those seeking positions ranging from intern/residency, attending physician, or group practice to teaching and directorship positions.
LAN Times Guide To Interoperability - Thryft
Frank Hayes | Mcgraw-hill Osborne Media

LAN Times Guide To Interoperability

$4.90

Goodreads rating: 2.5

$4.90

89% off est. retail
Recommendation: This book, "LAN Times Guide To Interoperability," is a must-read for anyone looking to connect different networks, applications, operating systems, or hardware. With its focus on providing general solutions and practical examples, it helps you understand what can and cannot be cost-effectively implemented. The author's expertise on bridges, routers, gateways, and software solutions ensures that you'll gain a comprehensive understanding of how to seamlessly connect disparate systems. Whether you're a network administrator or a tech enthusiast, this guide will equip you with the knowledge needed to overcome the challenges of interoperability and create efficient connections.
Why Things Go Wrong, Or, The Peter Principle Revisited
Laurence J. Peter | Harpercollins

Why Things Go Wrong, Or, The Peter Principle Revisited

$10.90 $5.90 46% off

Goodreads rating: 3.41

$10.90 $5.90 46% off

If you're captivated by the idiosyncrasies of workplace dynamics and have ever wondered why inefficiency sometimes prevails in organizations, Laurence J. Peter's examination could be a lightbulb moment for you. It’s a satirical yet profound look at how people get promoted to their level of incompetence, with enough chuckles and head-nods to keep you turning the pages.
Selling Yourself to Employers: The Essential Job-Hunting Guide
Tom O'Neil | New Holland Australia(au)

Selling Yourself to Employers: The Essential Job-Hunting Guide

$11.90

Goodreads rating: 3.14

$11.90

If you're on the job hunt, this book could be your companion. It covers not just the basics but provides insights on creating resumes and cover letters that stand out. From nailing interviews to negotiating your salary, it's designed to boost your confidence and help you present the best version of yourself to potential employers.
International Marketing
Philip R. Cateora | Irwin Professional Publishing

International Marketing

$9.90 $5.90 40% off

Goodreads rating: 3.6

$9.90 $5.90 40% off

If marketing across borders piques your interest, "International Marketing" by Cateora and Graham could be a fantastic resource for you. Its depth and breadth regarding how to navigate the myriad of international market factors are unparalleled. You'll find that the combination of historical context, cultural nuance, and economic insight offered makes this text a go-to for understanding the complexities of global business practices.
The Aladdin Factor by Jack Canfield - Thryft
Jack Canfield | Magna

The Aladdin Factor by Jack Canfield

$8.90 $3.90 56% off

Goodreads rating: 4.0

$8.90 $3.90 56% off

Seems like you're on the lookout for not just a read, but a transformative experience. "The Aladdin Factor" is like having a mentor guide you through unlocking your potential. If the idea of learning practical techniques to overcome hesitation and fear appeals to you, then this book might just be your genie's lamp. It's about transforming 'if only' into 'why not me' through real, relatable success stories. Sounds like it could be the catalyst you need to start asking for, and getting, what you want in life.
Strategy Pure and Simple
Michel Robert | Mcgraw Hill, Inc.

Strategy Pure and Simple

$8.90 $8.26 7% off

Goodreads rating: 3.45

$8.90 $8.26 7% off

77% off est. retail
If you're leading a company or team, "Strategy Pure and Simple" could really align your vision. Michel Robert breaks down complex concepts into actionable steps, making it easier to steer your organization towards its goals. It's not just strategy, but communication as well, giving you the tools to ensure everyone's rowing in the same direction.
Advertising Principles & Practices: Global Edition - Thryft
Sandra E. Moriarty, Nancy D. Mitchell, William D. Wells  | Not Avail

Advertising Principles & Practices: Global Edition

$19.90 $5.90 70% off

Goodreads rating: 3.61

$19.90 $5.90 70% off

89% off est. retail
This book could be a good fit for aspiring advertisers or marketing students. It offers a comprehensive overview of the industry and also focuses on the shift to digital and consumer-focused advertising. Users have praised the clear language and practical advice given in the book.
The Wantmakers : The World of Advertising: How They Make You Buy - Thryft
Eric Clark | Viking Adult

The Wantmakers : The World of Advertising: How They Make You Buy

$5.90 $3.90 34% off

Goodreads rating: 3.67

$5.90 $3.90 34% off

87% off est. retail
The Wantmakers provides a comprehensive look into the world of advertising, unveiling the manipulation tactics used by advertising firms to shape consumer behavior. The book dives into the strengths and weaknesses of the industry, and reflects on the impact of this manipulation on our lives, from the products we buy to the people we vote for. A must-read for those interested in understanding the power of advertising.
Best Keywords for Resumes, Cover Letters and Interviews: Powerful Communication Tools for Success
Wendy S. Enelow | Impact Publications

Best Keywords for Resumes, Cover Letters and Interviews: Powerful Communication Tools for Success

$11.90 $7.90 34% off

Goodreads rating: 4.17

$11.90 $7.90 34% off

If you're currently on the job hunt, this book might be a goldmine for you. Wendy S. Enelow's work is a practical toolkit, packed with insight on how to weave powerful keywords into your resumes, cover letters, and during interviews to catch the attention of potential employers. It's a focused guide that could increase your chances of landing that desired job by making sure you speak the language that resonates with those making the hiring decisions.
The 360 Degree Brand in Asia - Creating More Effective Marketing Communications
Richard Armstrong, Mark Blair  | Wiley

The 360 Degree Brand in Asia - Creating More Effective Marketing Communications

$10.90 $7.90 28% off

Goodreads rating: 3.78

$10.90 $7.90 28% off

83% off est. retail
If you're looking to refine your marketing strategy with a focus on the Asian market, "The 360 Degree Brand in Asia" is a wise pick. The authors Blair, Armstrong, and Murphy offer a practical approach to integrating all facets of brand communication. This could prove invaluable for creating a cohesive and effective marketing presence in Asia's diverse markets.
Social Networking For Career Success - Using Online Tools To Create A Personal Brand - Thryft
Miriam Salpeter | Learningexpress

Social Networking For Career Success - Using Online Tools To Create A Personal Brand

$7.90 $3.90 51% off

Goodreads rating: 3.54

$7.90 $3.90 51% off

87% off est. retail
This book would be a good read for anyone looking to leverage social media and online tools to advance their career. It provides practical advice on how to build a personal brand and make meaningful connections in the digital age. With a mix of suspense, humor, and heartfelt moments, the story of James Harold Baxter will keep you engaged while teaching you the importance of making the right choices in your professional journey. So, if you're ready to take control of your career and create opportunities, this book is a must-read.
The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts - Thryft
Wally Wood, Jerry Acuff  | Wiley

The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts

$8.90 $3.90 56% off

Goodreads rating: 3.54

$8.90 $3.90 56% off

90% off est. retail
If networking feels like a chore, this book might change your perspective. "The Relationship Edge in Business" doesn't just talk tactics; it emphasizes the genuine human connections that form the backbone of any successful relationship, professional or otherwise. Reading it feels like getting advice from a mentor who truly understands that business is all about people. It could be the nudge you need to take your interpersonal savvy from good to great.
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win - Thryft
Jason Falls, D.J. Waldow  | Que Pub

The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win

$9.90 $4.90 51% off

Goodreads rating: 3.71

$9.90 $4.90 51% off

89% off est. retail
If you’re feeling that your email marketing campaigns are a bit stale, "The Rebel's Guide to Email Marketing" could be the breath of fresh air you need. It challenges conventional wisdom and provides actionable advice to shake up your approach. It's not only about breaking rules; it’s about smartly re-writing them to better engage with your audience and drive results. Embrace a new perspective on email that could very well translate to a healthier bottom line for your business.
Writing Training Materials That Work: How to Train Anyone to Do Anything
Just Arrived

Writing Training Materials That Work: How to Train Anyone to Do Anything

$10.90

$10.90

If you create courses, onboarding guides, or workplace learning, this feels like the kind of book that saves you from vague theory and gets straight to what actually works. It stands out because it connects real instructional design decisions to how people genuinely learn, especially when the goal is deeper understanding, not just memorization. Readers would likely appreciate how usable and grounded it feels, like a professional mentor distilled into a clear, dependable handbook.
Public Relations: The Profession and the Practice (Int'l Ed) - Thryft
Baskin Heiman Toth Lattimore | Mc Graw Hill Education (uk)

Public Relations: The Profession and the Practice (Int'l Ed)

$16.90 $10.90 36% off

Goodreads rating: 0.0

$16.90 $10.90 36% off

90% off est. retail
This book is great for students because it provides a contemporary perspective on the field of public relations. It covers global markets, new technologies, and multiculturalism, offering a holistic understanding of the emerging trends. The author's personal and jargon-free writing style makes this a great resource for beginners who are looking for an introduction to the world of public relations.
Principles of Service Marketing and Management: International Edition - Thryft

Principles of Service Marketing and Management: International Edition

$22.90 $3.90 83% off

$22.90 $3.90 83% off

If you're looking into sharpening your understanding of service-oriented businesses, this book is for you. It dives deep into the nuances of marketing and managing services, going beyond basic marketing principles. It’s an essential read for students or professionals seeking a rigorous, academically grounded perspective on how to effectively market various service categories.
Quest: Leading Global Transformations - Thryft
N. Anand, Jean-Louis Barsoux  | Imd International

Quest: Leading Global Transformations

$9.90 $3.90 61% off

Goodreads rating: 3.75

$9.90 $3.90 61% off

89% off est. retail
If you're intrigued by the metamorphosis of modern corporations and eager to understand the complex journeys they undertake, "Quest" is a choice you won't regret. It's distilled wisdom from industry insiders at IMD, providing a blueprint for embracing and leading global transformations. Whether you’re a current or future leader, this book will arm you with insight and strategy to help steer your organization through the dynamics of change.
Raising Achievement Pocketbook - Thryft
Caroline Bentley-Davies, efex Ltd.  | Teachers' Pocketbooks

Raising Achievement Pocketbook

$5.90 $3.90 34% off

Goodreads rating: 4.4

$5.90 $3.90 34% off

81% off est. retail
This book is a must-read for educators who are passionate about helping their students succeed. With its practical advice and strategies, it provides a step-by-step guide to improving academic performance. Whether you're a teacher, tutor, or parent, this book will equip you with the tools and knowledge to make a real difference in students' lives.
Reporting Disaster on Deadline : A Handbook for Students and Professionals - Thryft
Wilkins Lee, Martha Steffens, Esther Thorson  | Routledge

Reporting Disaster on Deadline : A Handbook for Students and Professionals

$27.90 $6.90 75% off

Goodreads rating: 4.5

$27.90 $6.90 75% off

90% off est. retail
"Reporting Disaster on Deadline" is a valuable resource for journalists and journalism students who want to learn how to prepare and respond to disasters. The book offers practical advice and guidance on how to cover crises, and includes a crash book template to help journalists collect all the information they need on deadline. Its unique and distinctive feature is the focus on preparing for a crisis prior to its occurrence, making it an essential read for any journalist who wants to excel in covering disasters.
The Performance Management Pocketbook
Pam Jones | Management Pocketbooks

The Performance Management Pocketbook

$9.90

Goodreads rating: 3.69

$9.90

If you’re passionate about developing your team's potential and fostering a collaborative work environment, Pam Jones’ insights from her experience at Ashridge Management College could be instrumental. Her book is a compact treasure trove of techniques that could help you not only drive but also measure performance, ensuring you achieve success through your people.
Communicating at Work: Principles and Practices for Business and the Professions
Ronald B. Adler, Jeanne Marquardt Elmhorst  | Mcgraw Hill Higher Education

Communicating at Work: Principles and Practices for Business and the Professions

$17.90 $4.90 73% off

Goodreads rating: 3.52

$17.90 $4.90 73% off

If you're looking to step up your professional game, "Communicating at Work" is an ace in the hole. It's not just a book; it's a toolkit that blends academic prowess with real-world expertise, catering to the ever-evolving business landscape. The authors' firsthand experience in coaching and their multicultural approach will give you the edge you need to communicate effectively in today's diverse work environments, be it through presentations, team collaborations, or handling new technologies.
Telecommunications Convergence - Bridging the Gap Between Technologies and Services - Thryft
Steven Shepard | Mcgraw-hill Professional

Telecommunications Convergence - Bridging the Gap Between Technologies and Services

$9.90 $3.90 61% off

Goodreads rating: 3.0

$9.90 $3.90 61% off

92% off est. retail
If you're fascinated by the ever-changing world of telecommunications and want to gain a deep understanding of how technologies, companies, and services come together to create exceptional customer experiences, "Telecommunications Convergence - Bridging The Gap Between Technologies And Services" is the perfect read for you. This book delves into the intricacies of converging technologies, explores the role of companies in providing customer service, and uncovers the secrets behind creating customer-centric services. Get ready to gain valuable insights that will help you stay ahead in the dynamic world of telecommunications.
The Fast Forward MBA In Business - Thryft
Virginia O'Brien | Wiley

The Fast Forward MBA In Business

$7.90 $3.90 51% off

Goodreads rating: 3.75

$7.90 $3.90 51% off

85% off est. retail
"The Fast Forward MBA in Business provides a comprehensive overview of the basics of business in a concise and easy-to-understand manner. It covers a diverse range of topics, from leadership to accounting to economics, making it ideal for anyone looking to refresh their knowledge or start their business journey. The mix of cases, examples, and quick chapters makes finding answers fast and easy. Recommended for those seeking a crash course in business."
Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch - Thryft

Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch

$10.90

Goodreads rating: 4.0

$10.90

89% off est. retail
This book is a comprehensive guide for professionals and decision makers in the IT, Telecoms and Media industries looking to create and launch successful mobile services. The author provides real case studies and experiences to help readers understand the challenges and keys to success in this industry. It also highlights the impact of mobile devices and customer behavior on mobile services, and offers best practices for making service environments efficient and powerful. Overall, this book is an invaluable resource for anyone looking to create successful mobile services.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

$34.90 $3.90 89% off

Goodreads rating: 3.0

$34.90 $3.90 89% off

89% off est. retail
If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands
Bernd H. Schmitt | Free Press

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands

$10.90 $7.90 28% off

Goodreads rating: 3.85

$10.90 $7.90 28% off

For anyone delving into the depths of modern marketing, this book by Bernd Schmitt is a noteworthy guide. It moves beyond traditional strategies to reveal how creating memorable experiences can forge stronger customer connections. By integrating psychology and sociology, Schmitt shows that the secret to brand longevity is appealing not just to the mind, but to all the senses, making his approach invaluable in our hyper-competitive, sensory-driven marketplace.
Advertising Copywriting - Thryft
Philip Ward Burton, Philip Ward Burotn  | Ntc Business Books

Advertising Copywriting

$14.90

Goodreads rating: 3.5

$14.90

90% off est. retail
This book could be a good read for someone who wants to excel in the field of advertising copywriting. With practical instructions and pre-tested principles, it provides valuable insights into creating attention-grabbing headlines and sales-generating copy. Whether you're a student or a professional, Philip Ward Burton's expertise will help you master the art of persuasive advertising writing and take your skills to the next level.
The Nissan Report - Thryft

The Nissan Report

$7.90 $3.90 51% off

$7.90 $3.90 51% off

89% off est. retail
The Nissan Report is a great read for individuals who are interested in the incorporation of environmental responsibility and corporate social responsibility into a business model. The book discusses the efforts of Nissan North America and their team of ecologists and business planners to become a responsible and sustainable company. The unique feature of the book is how it incorporates perspectives from a wide variety of experts, including an astronaut, to create a comprehensive approach to sustainability. Overall, readers will gain valuable insights into the challenges and rewards of establishing a responsible business model.
Introduction to the Operating Room
Amalia Cochran | Mcgraw Hill / Medical

Introduction to the Operating Room

$38.90 $29.90 23% off

Goodreads rating: 4.5

$38.90 $29.90 23% off

If you're about to step into the whirlwind of an operating room, "Introduction to the Operating Room" is a valuable ally. It demystifies the OR environment, detailing roles, equipment, and protocols with clarity. Think of it as a friendly mentor wrapped in pages; it's tailored to ensure you not only keep up with the pace but also contribute effectively and protect patient safety. Your successful transition into the OR might just begin here.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.