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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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1001 Ways to Energize Employees
Ken Blanchard, Bob Nelson, Barton Morris  | Workman Publishing Company

1001 Ways to Energize Employees

$8.90 $5.90 34% off

Goodreads rating: 3.44

$8.90 $5.90 34% off

69% off est. retail
Imagine having a toolkit that could transform your workplace atmosphere, where every day employees come in motivated, ready to innovate and drive your business forward. "1001 Ways to Energize Employees" offers just that: a collection of real-world strategies that have been tried and tested across various industries. It’s like having a business coach at your fingertips, providing you with the key to unlock your team's potential and making the daily grind not just bearable, but exciting. This book could be the game-changer your management strategy has been waiting for.
Secrets of Great Rainmakers: The Keys to Success and Wealth
Jeffrey J. Fox | Hachette Books

Secrets of Great Rainmakers: The Keys to Success and Wealth

$13.90 $11.35 18% off

Goodreads rating: 3.69

$13.90 $11.35 18% off

75% off est. retail
If you're looking to sharpen your competitive edge and truly stand out, "Secrets of Great Rainmakers" is an essential guide. The author, Jeffrey J. Fox, has a knack for distilling insights from the best in the business. You'll find a treasure trove of strategies here that are not just effective, but also bring a fresh perspective to success and wealth, making it a compelling read for budding entrepreneurs and established professionals alike.
Planning and Managing Public Relations Campaigns
Anne Gregory | Kogan Page

Planning and Managing Public Relations Campaigns

$107.90 $64.90 40% off

Goodreads rating: 0.0

$107.90 $64.90 40% off

Venturing into the PR world can feel like navigating a dense fog, but Anne Gregory's book is like a lighthouse guiding the way. You might appreciate the clear, step-by-step approach that demystifies the planning and management of public relations campaigns. Whether you're looking to sharpen your professional skills or manage PR for your own venture, this book breaks down complex concepts into digestible actions that could really benefit you and your organization.
Business Vocabulary In Use Elementary - Thryft
Bill Mascull | Cambridge University Press

Business Vocabulary In Use Elementary

$7.90 $3.90 51% off

Goodreads rating: 4.1

$7.90 $3.90 51% off

This book is a must-have for anyone learning English for business purposes. It provides a comprehensive collection of essential business vocabulary, presented in a clear and easy-to-understand manner. With its practical approach, it allows users to immediately apply their newfound knowledge in real-life business situations. The unique feature of this book is its combination of vocabulary presentation and practice exercises, making it an effective tool for building business communication skills. Whether you're a student, a professional, or someone looking to improve their English in a business context, this book is a valuable resource that will help you succeed in your language learning journey.
Develop Your Marketing Skills - Thryft
Dr Neil Richardson, Ruth M Gosnay  | Kogan Page

Develop Your Marketing Skills

$10.90 $3.90 64% off

Goodreads rating: 3.33

$10.90 $3.90 64% off

86% off est. retail
If you're eager to dive into the world of marketing with a practical approach, "Develop Your Marketing Skills" would be a great pick. It walks you through both foundational concepts and current trends, with a strong emphasis on real-world application. Whether you're an entrepreneur eager to grow your business or a marketing novice wanting to step into the field, this book breaks it all down into manageable insights, giving you the confidence to apply what you learn.
Business Writing for Dummies
Sheryl Lindsell-Roberts | For Dummies

Business Writing for Dummies

$9.90 $5.90 40% off

Goodreads rating: 4.0

$9.90 $5.90 40% off

If you've ever struggled with finding the right tone in a business email or wondered how to structure a compelling proposal, "Business Writing for Dummies" can be your go-to reference. It breaks down the fundamentals of good business communication in a way that's easy to understand and apply. Whether you're just starting out in your career or you're looking to polish your existing skills, this book has practical tips that can make your writing more effective and professional.
Public Relations Techniques - Thryft
Todd Hunt, James E. Grunig  | Harcourt College Pub

Public Relations Techniques

$14.90 $11.90 20% off

Goodreads rating: 3.5

$14.90 $11.90 20% off

90% off est. retail
Public Relations Techniques is a must-read for anyone interested in public relations. The book takes a comprehensive, theory-first approach, which provides an overview before diving into individual elements. The inclusion of new technologies in PR campaigns is particularly impressive. Boxed case studies introducing how campaigns are actually executed are an excellent addition. With the help of checklists at each stage, students can examine their practices and work on the how, when, and why of PR.
The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business - Thryft
Cameron S. Foote | W. W. Norton & Company

The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business

$9.90 $3.90 61% off

Goodreads rating: 3.73

$9.90 $3.90 61% off

92% off est. retail
This book is perfect for creative professionals who want to turn their talent into a thriving business. Learn how to effectively organize, market yourself, manage employees, and build equity. With practical, real-world answers to common business questions, this comprehensive guide will help you navigate the business side of creativity and achieve financial success while doing what you love. Let your creativity soar and your business thrive with this invaluable resource.
Cutlip & Center's Effective Public Relations
Glen Broom | Prentice Hall Ptr

Cutlip & Center's Effective Public Relations

$32.90 $19.90 40% off

Goodreads rating: 3.75

$32.90 $19.90 40% off

If you're aiming to dive into the world of public relations, this book is a treasure trove of insights and foundational knowledge. It's celebrated for being comprehensive and is often treated as an essential reference in the field. Whether you're a student or a seasoned pro looking to revisit the basics, this book could serve as an insightful companion on your journey.
Perfect Phrases for Managers and Supervisors: Hundreds of Ready-To-Use Phrases for Any Management Situation
Just Arrived
Meryl Runion | Mcgraw-hill

Perfect Phrases for Managers and Supervisors: Hundreds of Ready-To-Use Phrases for Any Management Situation

$9.90

Goodreads rating: 3.77

$9.90

60% off est. retail
This is the kind of book that helps if you know what you need to say, but not quite how to say it well. It feels especially useful for new or growing managers who want to sound clear, firm, and respectful without overcomplicating things. Readers would probably love how immediately usable it is, because you can lift the phrasing straight into real workplace conversations.
Search and Social: The Definitive Guide to Real-Time Content Marketing - Thryft
Rob Garner | Sybex

Search and Social: The Definitive Guide to Real-Time Content Marketing

$25.90 $5.90 77% off

Goodreads rating: 3.92

$25.90 $5.90 77% off

88% off est. retail
If you're looking to invigorate your brand's digital presence, "Search and Social" might be just the ticket. It’s a treasure trove crafted for those wanting to master the art of online visibility and customer engagement. Garner merges SEO with social media, providing a clear-cut guide for executing content that resonates with customers—day or night. It's especially useful if you’re keen to stay ahead in the constantly buzzing digital marketing landscape.
Java (TM) 2 Platform, Enterprise Edition : Platform and Component Specifications - Thryft
Vlada Matena, Bill Shannon, Mark Hapner  | Pearson Education

Java (TM) 2 Platform, Enterprise Edition : Platform and Component Specifications

$16.90 $7.90 53% off

Goodreads rating: 3.0

$16.90 $7.90 53% off

89% off est. retail
The Java 2 Platform, Enterprise Edition (J2EE) defines a new standard in enterprise solutions through a simplified, component-based development model. By extending the "write-once, run-anywhere(TM)" benefits of the Java programming language to enterprise servers, J2EE adds the scalability, robustness, and security required for today's vital e-commerce and enterprise solutions. The Java 2 Platform, Enterprise Platform and Components Specifications defines the architecture for developing applications with J2EE. This volume Java 2 Platform, Enterprise Edition Specification, version 1.2 This specification defines the initial release of the J2EE platform. It discusses application architecture using Java Servlets, JavaServer Pages(TM), Enterprise JavaBeans, and other technologies. It specifies application access to services such as JDBC(TM), Java Transaction API, JavaMail(TM), CORBA connectivity, and others. It also discusses J2EE policies regarding application deployment and security. Enterprise JavaBeans Specification, version 1.1 Enterprise JavaBeans technology provides the standard middle-tier components in the J2EE model. This technology provides simplified support for transaction management and remote object access, and it frees enterprise developers to focus on the business logic of their applications. Version 1.1 of the specification includes a number of enhancements, including mandatory entity beans and XML deployment descriptors. Java Servlet Specification, version 2.2 Java Servlets technology defines a standard for developing server-side behaviors in web applications based on the Java programming language. As part of the J2EE specifications, servlets technology supports development of dynamic web content for e-commerce and other enterprise applications. JavaServer Pages Specification, version 1.2 The JavaServer Pages (JSP) technology simplifies the development and deployment of interactive web applications. Using an extensible markup language based on HTML and the Java programming language, JSP defines a server-side mechanism to allow content experts greater freedom in creating and displaying dynamic web content. Developed with the input of a wide range of industry experts, these specifications define a new standard for resolving many complex issues related to developing, deploying, and managing multi-tier enterprise applications.
Integrated Marketing Communications 2003-2004: The Official CIM Coursebook
Chris Fill | Butterworth-heinemann

Integrated Marketing Communications 2003-2004: The Official CIM Coursebook

$32.90 $19.90 40% off

Goodreads rating: 3.5

$32.90 $19.90 40% off

If you're diving into the world of marketing communications, this book is a treasure trove of insights. Chris Fill, a senior examiner for CIM, leads you through the curriculum with clarity and detail. The interactive MARKETINGONLINE access is a standout feature, allowing for a customizable learning experience that's both practical for students and valuable for marketing professionals sharpening their skills.
Long Dict International Trade (Eng/Chin) - Thryft

Long Dict International Trade (Eng/Chin)

$16.90 $4.90 71% off

$16.90 $4.90 71% off

88% off est. retail
If you're delving into the world of international trade, this dictionary could be your silent partner. With its English-Chinese presentation, it eases communication barriers and serves as a reliable resource for understanding complex trade jargon. A trusted companion for students, professionals, and bi-lingual business endeavors.
The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions
Just Arrived

The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

$10.90

$10.90

56% off est. retail
This is a smart pick if you like practical psychology that immediately feels useful in real life. It takes persuasion beyond generic advice and makes it feel more human, showing how people actually decide rather than how we assume they do. Readers who enjoy business books with clear takeaways will likely appreciate how easily its ideas can carry from work conversations into everyday relationships.
E-Mail In An Instant - 60 Ways To Communicate With Style And Impact - Thryft
Karen Leland, Keith Bailey  | Weiser

E-Mail In An Instant - 60 Ways To Communicate With Style And Impact

$7.90 $3.90 51% off

Goodreads rating: 2.45

$7.90 $3.90 51% off

79% off est. retail
This book is a must-read for anyone looking to level up their email communication skills. With practical tips and strategies from industry experts, Keith Bailey and Karen Leland, you'll learn how to write impactful emails, manage your inbox efficiently, and leave a lasting impression on your recipients. Say goodbye to confusing, ineffective emails and hello to clear, concise communication that gets results.
Lend Me Your Ears: All You Need to Know About Making Speeches and Presentations
Max Atkinson | Oxford University Press

Lend Me Your Ears: All You Need to Know About Making Speeches and Presentations

$27.90 $18.90 32% off

Goodreads rating: 4.04

$27.90 $18.90 32% off

If standing in front of an audience sends waves of anxiety through you, John Maxwell Atkinson's "Lend Me Your Ears" could be your anchor. Atkinson's wisdom is distilled from years as a speech coach, promising to transform public speaking from a sweat-inducing ordeal to an opportunity to captivate and inspire your listeners. Get ready to leave behind those shaky hands and embrace your newfound eloquence.
Branding - The Power Of Market Identity - Thryft
David E. Carter | Watson-guptill Pubns

Branding - The Power Of Market Identity

$7.90 $5.90 25% off

Goodreads rating: 3.78

$7.90 $5.90 25% off

89% off est. retail
This book is a comprehensive guide on creating and managing corporate or brand identity programs. It covers the latest trends and techniques in branding and provides insights into building strong brand identities. If you're a marketer, entrepreneur, or involved in branding, this book is an excellent resource to maximize your brand's power and impact. It offers practical advice, real-life case studies, and examples from leading brands that make it a must-read for anyone looking to build and strengthen their brand.
Work08 - Thryft
Campaign Brief | Campaign Brief Pty Ltd

Work08

$9.90

Goodreads rating: 3.0

$9.90

90% off est. retail
Work08 could be a great read for those who are interested in improving their work productivity and overall performance. This book covers tips and strategies on how to streamline your work process and maximize efficiency. The most unique feature of this book is its practicality and applicability in real-life work scenarios. Readers can expect to see tangible improvements in their work performance after implementing the strategies presented in this book.
Perfect Phrases for Negotiating Salary and Job Offers: Hundreds of Ready-to-Use Phrases to Help You Get the Best Possible Salary, Perks, or Promotion
Nanette DeLuca, Matthew J. DeLuca  | Mcgraw Hill

Perfect Phrases for Negotiating Salary and Job Offers: Hundreds of Ready-to-Use Phrases to Help You Get the Best Possible Salary, Perks, or Promotion

$8.90 $3.90 56% off

Goodreads rating: 3.49

$8.90 $3.90 56% off

85% off est. retail
If you're feeling anxious about discussing salary or job terms, this book serves as a secret weapon. With it, you'll feel like you have a mentor guiding you through each conversation, ensuring you come across as both professional and assertive. You'll walk away from negotiations feeling assured you've presented yourself in the best light.
Imagination
Stephen Bayley | Phaidon Press

Imagination

$14.90 $5.90 60% off

Goodreads rating: 4.0

$14.90 $5.90 60% off

87% off est. retail
If you're intrigued by the intersection of design and storytelling, "Imagination" will be a feast for your senses. This book isn't just a window into a top-tier design agency's work; it's a deep dive into groundbreaking projects that have shaped experiences from museums to corporate showcases. Think of it as a behind-the-scenes tour of some of the most captivating theatrical events in recent decades, sure to spark your own creativity.
The Art of Lobbying the EU
Rinus van Schendelen | Amsterdam University Press

The Art of Lobbying the EU

$6.90

Goodreads rating: 3.29

$6.90

If you're navigating the intricate world of EU politics or simply fascinated by the dynamics of political influence, "The Art of Lobbying the EU" can be your compass. Prof. Dr. Rinus van Schendelen, leveraging his expertise and real-world experience, illuminates the path to effective advocacy within the EU's power structures. It's like having a seasoned mentor impart practical wisdom that could give you an edge in policy persuasion.
Smiling Tiger, Hidden Dragon
John Ng | Armour Publishing

Smiling Tiger, Hidden Dragon

$10.90 $3.90 64% off

Goodreads rating: 3.38

$10.90 $3.90 64% off

If you often find yourself at odds with colleagues or family, "Smiling Tiger, Hidden Dragon" could be the guide you need. John Ng explores conflict resolution in a way that promotes personal growth and better relationships. It's a valuable read for anyone looking to turn confrontations into positive interactions and build stronger bonds.
ABC All-Media Court Reporting Handbook for Broadcast and Print Journalists and Media Students
Phil Kafcaloudes | Abc Books

ABC All-Media Court Reporting Handbook for Broadcast and Print Journalists and Media Students

$10.90 $4.90 55% off

Goodreads rating: 0.0

$10.90 $4.90 55% off

Considering your interest in media and journalism, the "ABC All-Media Court Reporting Handbook" could be an essential addition to your professional library. It brings clarity to the often-complicated intersection of media freedom and legal restrictions, something that's crucial for anyone in the field. Phil Kafcaloudes has provided a concise resource that tackles complex legal issues with straightforward answers, which can be an indispensable guide for broadcast and print journalists, as well as students navigating media laws.
Adv Prom Ise : An Integrated ... - Thryft
Michael A. Belch, George E. Belch  | Business Pubns

Adv Prom Ise : An Integrated ...

$5.07

Goodreads rating: 4.91

$5.07

90% off est. retail
"Adv Prom Ise" could be a good read for marketing professionals looking to effectively advertise through various channels such as print, radio, cable, satellite TV and the internet. The book dives deep into marketing principles and real-world marketing communication campaigns, offering global examples and discussing the use of the internet as a marketing tool. Several readers have praised the book for its practical insights and the author's expertise in the field.
The Business Coach The Coach Shows You How to Climb the Ladder of Success in Your Work and Your Life... - Thryft
Bradley J Sugars | Action International

The Business Coach The Coach Shows You How to Climb the Ladder of Success in Your Work and Your Life...

$10.90 $3.90 64% off

Goodreads rating: 0.0

$10.90 $3.90 64% off

If you're looking to elevate your work and personal life, "The Business Coach" could be your guide. Bradley J. Sugars delivers a mentor-in-a-book experience, offering clear, actionable advice that has the potential to transform your business strategies and encourage personal growth. It's like having a coach by your side, without the hefty price tag.
The Open Brand: When Push Comes to Pull in a Web-Made World
Just Arrived
Kelly Mooney, Nita Rollins  | New Riders

The Open Brand: When Push Comes to Pull in a Web-Made World

$10.90

Goodreads rating: 3.55

$10.90

This is a sharp, timely read for anyone curious about how brands stay relevant when audiences have more power than ever. It breaks old marketing habits apart in a way that feels practical rather than academic, then rebuilds them around a more human, connected web world. If you like business books that help you see a major shift clearly, this one will feel both insightful and useful.
Standing Ovation - Thryft
James C. Humes | Harpercollins

Standing Ovation

$9.90 $3.90 61% off

Goodreads rating: 4.33

$9.90 $3.90 61% off

85% off est. retail
Recommendation: Standing Ovation is an excellent book for anyone hoping to overcome their fear of public speaking and deliver captivating speeches. With practical tips on effective speech writing, using humor and anecdotes, and engaging with hostile audiences, this book is perfect for those who want to take their public speaking skills to the next level. The author's extensive experience in the field makes this book a valuable resource for anyone who wants to make a lasting impression on their audience.
The Handbook of Strategic Public Relations and Integrated Communications - Thryft
Clarke L. Caywood | Mcgraw-hill

The Handbook of Strategic Public Relations and Integrated Communications

$19.90 $5.90 70% off

Goodreads rating: 3.79

$19.90 $5.90 70% off

94% off est. retail
The Handbook of Strategic Public Relations and Integrated Communications is a comprehensive guide that provides tips, techniques, and best practices for communications professionals. It covers topics such as crisis management, client-agency relationships, and high-tech PR, making it a must-read for anyone looking to master the art of PR and marketing. Reviewed as an indispensable reference guide, this book combines the expertise of the world's foremost public relations and marketing authorities in one single resource.
Scoring Points: How Tesco Is Winning Customer Loyalty
Tim Phillips, Clive Humby, Terry Hunt  | Kogan Page Business Books

Scoring Points: How Tesco Is Winning Customer Loyalty

$9.90

Goodreads rating: 3.73

$9.90

If you're interested in the magic behind successful business strategies, "Scoring Points" might just satisfy that curiosity. It provides an insider's look at Tesco's journey to retail dominance, made possible through a deep understanding of customer loyalty. The book offers valuable insights into how Tesco’s Clubcard transformed not just their bottom line, but also their customers' shopping experiences. Ideal for marketers, strategists, and anyone intrigued by the alchemy of consumer relations.
Power Plays - Shakespeare's Lessons in Leadership and Management - Thryft
Tina Packer, John O. Whitney  | Simon & Schuster

Power Plays - Shakespeare's Lessons in Leadership and Management

$31.41 $4.90 84% off

Goodreads rating: 3.48

$31.41 $4.90 84% off

88% off est. retail
If you have a keen interest in both classic literature and modern management, "Power Plays" offers a creative bridge between the two worlds. This book dives into Shakespeare's iconic characters and draws out valuable lessons on leadership that you can apply to today's corporate challenges. It's an intriguing mix of historical insight and contemporary strategy, tailor-made for those who appreciate a literary twist on business wisdom.
Principles of Marketing - Thryft
Philip Kotler, Gary M. Armstrong  | Pearson Education (us)

Principles of Marketing

$7.90 $4.90 38% off

Goodreads rating: 4.09

$7.90 $4.90 38% off

90% off est. retail
Principles of Marketing by Philip Kotler is a great read for business students and marketing professionals. The book provides an in-depth look at various core topics of marketing, including global marketing, ethical issues and social responsibility. The case studies found inside help to make the concepts presented in the book more understandable and applicable to real-world situations.
Jane's Crisis Communications Handbook 2003 - Thryft

Jane's Crisis Communications Handbook 2003

$13.90 $4.90 65% off

Goodreads rating: 3.0

$13.90 $4.90 65% off

89% off est. retail
If you are a public relations professional or a business leader, Jane's Crisis Communications Handbook 2003 could be an excellent guide for you to handle communication during a crisis effectively. This book offers practical procedures for forming a team and handling natural disasters, human-caused hazards, and mechanical malfunctions. Additionally, it provides guidance on managing stakeholder relations, creating a Joint Information Center, building relationships with the media, and commemorating anniversaries. This book is a valuable resource for anyone responsible for managing communication during a crisis.
Transparency: How Leaders Create a Culture of Candor
Daniel Goleman, James O'Toole, Warren Bennis  | Jossey-bass

Transparency: How Leaders Create a Culture of Candor

$10.90 $5.90 46% off

Goodreads rating: 3.75

$10.90 $5.90 46% off

83% off est. retail
If you're keen on transforming your organization with authenticity, "Transparency" is a book that can guide you through. Leadership experts Bennis, Goleman, and O'Toole dissect the complex battles against honest organizational cultures and offer strategies for cultivating transparency. It's a concise read that could change the way you lead and promote integrity in your professional environment.
The Art of Public Speaking: With Student CDs 5.0, Audio CD set PowerWeb and Topic Finder - Thryft
Stephen E. Lucas | Mcgraw Hill Higher Education

The Art of Public Speaking: With Student CDs 5.0, Audio CD set PowerWeb and Topic Finder

$6.90 $3.90 43% off

Goodreads rating: 3.49

$6.90 $3.90 43% off

91% off est. retail
The Art of Public Speaking by Stephen E. Lucas could be a good read for anyone looking to improve their public speaking skills. The book covers everything from overcoming anxiety to engaging with your audience, and is filled with practical tips and advice. It also includes a CD set and topic finder to help you practice and prepare for your next speech. Users would appreciate the comprehensive nature of the book and the valuable resources included to help build confidence and skill in public speaking.
The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence
Ian Greenleigh | Mcgraw Hill

The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

$10.90 $4.90 55% off

Goodreads rating: 3.93

$10.90 $4.90 55% off

86% off est. retail
If you're trying to make a mark in your industry or seeking to elevate your career, "The Social Media Side Door" could be your tactical guide. Ian Greenleigh offers strategies to connect with high-level individuals bypassing conventional barriers. It's less about the number of followers and more about meaningful engagement with the right people. This could be particularly enlightening if you're looking to leverage social media for more than just likes and retweets, aiming for real professional growth and networking opportunities.
Images of Organization - Thryft
Gareth Morgan | Sage Publications Inc

Images of Organization

$8.90 $7.90 11% off

Goodreads rating: 3.92

$8.90 $7.90 11% off

90% off est. retail
"Images of Organization" by Gareth Morgan could be a good read for someone interested in understanding different ways of perceiving and managing organizations. Morgan utilizes metaphors to explain his ideas and offers new practical approaches for managing organizations. Users would appreciate how Morgan's unique and comprehensive use of language makes the book easily digestible, leading to the improvement of their understanding of organizations.
Peak Performance: Business Lessons From the World's Top Sports Organizations - Thryft
Clive Gilson; Mike Pratt; Kevin Roberts; Ed Weymes | Harpercollins

Peak Performance: Business Lessons From the World's Top Sports Organizations

$8.68 $3.90 55% off

Goodreads rating: 3.6

$8.68 $3.90 55% off

If you're looking to boost your business's performance, "Peak Performance" could offer you that competitive edge. This book takes lessons from the pinnacle of sports organizations and distills them into actionable insights for the corporate world. It's like having a coach for your business strategy, helping to push you and your organization to the top of your game.
Think Public Relations - Thryft
Glen Cameron, Dennis L. Wilcox, Bryan Reber  | Pearson

Think Public Relations

$35.90 $21.90 39% off

Goodreads rating: 3.65

$35.90 $21.90 39% off

90% off est. retail
If you're new to public relations and want to understand how theory meets practice, "Think Public Relations" could be the road map you need. It's visually engaging and packed with examples that illustrate the exciting nature of PR campaigns. With a focus on critical thinking and the realities of competition and conflict management in the industry, this book doesn't just inform—it prepares you for the fast-paced PR world. Plus, it addresses ethics, an indispensable part of your future profession.
How to Connect in Business in 90 Seconds or Less
Nicholas Boothman | Workman Publishing Company

How to Connect in Business in 90 Seconds or Less

$9.90 $5.90 40% off

Goodreads rating: 3.74

$9.90 $5.90 40% off

If you're someone who's ever felt awkward or struggled with networking at work, Nicholas Boothman's insights could be a game changer. His book isn't just about making quick connections; it's about creating relationships that are genuine and last beyond the initial handshake. Whether you're new to the business world or looking to refresh your networking skills, this book offers practical strategies that are easy to apply in any professional scenario.
Selling to the Top: David Peoples' Executive Selling Skills
David A. Peoples | Wiley

Selling to the Top: David Peoples' Executive Selling Skills

$18.90 $13.90 26% off

Goodreads rating: 3.39

$18.90 $13.90 26% off

You're looking to refine your sales approach, especially when aiming high. 'Selling to the Top' is like a GPS for navigating the complex hierarchy of executive decision-makers. David Peoples provides insights into the psyche of top-level buyers and equips you with the persuasive skills to close deals at the highest level. Your sales game could reach new heights with this read.
Great Letters for Every Occasion
Rosalie Maggio | Prentice Hall Direct

Great Letters for Every Occasion

$15.90 $9.90 38% off

Goodreads rating: 3.2

$15.90 $9.90 38% off

Whether you're at a loss for words when reaching out to a friend or you need to draft a professional letter that stands out, "Great Letters for Every Occasion" could be your go-to resource. With Rosalie Maggio's expertise, you'll find the perfect tone and wording for delicate or everyday situations, making your written communication more effective and heartfelt. This book is particularly useful if you value the art of personal touch in the digital age.
Planet India: How the Fastest Growing Democracy Is Transforming America and the World - Thryft
Mira Kamdar | Scribner

Planet India: How the Fastest Growing Democracy Is Transforming America and the World

$8.90 $4.90 45% off

Goodreads rating: 3.29

$8.90 $4.90 45% off

88% off est. retail
If you're intrigued by international relations and global economies, "Planet India" offers an insightful glance into how a burgeoning democracy can reshape global dynamics. Mira Kamdar presents a convincing narrative about India's rapid advances in technology and its democratic spirit, which might just change the way you perceive global power shifts. As the country navigates environmental and political challenges, this book will broaden your understanding of the delicate interplays shaping our world.
ESPN - The Making Of A Sports Media Empire - Thryft
Travis Vogan | University Of Illinois Press

ESPN - The Making Of A Sports Media Empire

$7.90 $3.90 51% off

Goodreads rating: 3.3

$7.90 $3.90 51% off

88% off est. retail
This book is a must-read for sports enthusiasts who are curious about the evolution of ESPN and its impact on the media industry. Travis Vogan provides a comprehensive account of how ESPN transformed from a humble operation into a global sports media empire. Through interviews and archival research, Vogan reveals the genius behind ESPN's cross-promotion strategies and its ability to connect with viewers on a deep level. From the creation of iconic shows like "SportsCentury" and "30 for 30" to its domination of the sports media landscape, this book offers a fascinating glimpse into the remarkable journey of a network that revolutionized the way we consume sports.
The Complete Book of Perfect Phrases for High-Performing Sales Professionals
Bacal, William Brooks  | Mcgraw Hill

The Complete Book of Perfect Phrases for High-Performing Sales Professionals

$21.90

Goodreads rating: 4.0

$21.90

63% off est. retail
If you're aiming to refine your sales pitch, enhance customer interactions, or elevate your selling skills to a high-performing level, this book is like having a coach in your corner. It’s brimming with practical, polished phrases that can help you navigate through complex sales scenarios with confidence and effectiveness. It's designed to be your go-to guide for communication excellence in sales.
Magazine Editors Talk to Writers - Thryft
Judy Mandell | Wiley

Magazine Editors Talk to Writers

$9.90 $3.90 61% off

Goodreads rating: 5.0

$9.90 $3.90 61% off

87% off est. retail
Top editors share inside information on how magazine publishing really works Based on incisive interviews with editors from such leading publications as Esquire, Parade, Field & Stream, American Baby, and Ladies' Home Journal, this indispensable book gives you all the information you need to write successfully for magazines. Invaluable advice and tips from editors representing the whole spectrum of magazine publishing will help you break into the category of your choice. Here's the inside scoop
Feedback That Works: How to Build and Deliver Your Message
Center for Creative Leadership (CCL), Sloan R. Weitzel  | Pfeiffer

Feedback That Works: How to Build and Deliver Your Message

$10.90 $3.90 64% off

Goodreads rating: 3.82

$10.90 $3.90 64% off

85% off est. retail
If you're aiming to sharpen your feedback skills, this book is a perfect tool. It breaks down the complexities of giving and receiving feedback into easily digestible steps, allowing you to effectively foster growth in your workplace. The Center for Creative Leadership has distilled their extensive expertise into this guide, making it an invaluable resource for anyone looking to develop this crucial skill. Whether you're just starting out as a team leader or are looking to refine your executive feedback tactics, this book offers actionable insights for you to apply immediately.
World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories
David Meerman Scott | Wiley

World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories

$10.90

Goodreads rating: 3.7

$10.90

If you've been pondering how to get the world buzzing about your brand, "World Wide Rave" could be just the playbook you need. David Meerman Scott unpacks the phenomenon of a global buzz and guides you through the creation of content so compelling that it's irresistibly shareable. You'll learn how to engage communities and turn your customers into your most passionate promoters, all without the hard sell.
The Secret Language of Influence
Dan Seidman | Amacom

The Secret Language of Influence

$10.90

Goodreads rating: 3.95

$10.90

59% off est. retail
If you're in sales or simply want to improve your influence in conversations, "The Secret Language of Influence" might be just what you need. Dan Seidman offers a treasure trove of practical strategies to refine your communication skills. As Seidman reveals the nuanced techniques of wordplay and persuasion, you'll discover how to navigate sales interactions with ease and increase your impact, no matter the client type you encounter.
Contemporary Advertising (Int'l Ed) - Thryft
William F. Arens | Mcgraw-hill Higher Education

Contemporary Advertising (Int'l Ed)

$27.90 $10.90 61% off

Goodreads rating: 3.9

$27.90 $10.90 61% off

89% off est. retail
This book is a great resource for those interested in practical advertising strategies and real-world examples of advertising campaigns. The author's writing is clear and concise, making it easy to understand and apply the concepts in the book. The emphasis on Integrated Marketing Communications (IMC) is particularly relevant for those interested in creating comprehensive advertising strategies.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.