Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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100 Great Business Ideas					From Leading Companies Around the World - Thryft
Jeremy Kourdi | Marshall Cavendish Corp

100 Great Business Ideas From Leading Companies Around the World

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Goodreads rating: 3.38

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Diving into '100 Great Business Ideas' is like having a mentor who distills years of corporate success into actionable strategies. The book's strength lies in Jeremy Kourdi’s ability to articulate complex concepts from business giants into digestible, implementable tips. It’s ideal for aspiring entrepreneurs and established professionals seeking to inject innovative thinking into their ventures.
CQ: Developing Cultural Intelligence at Work

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If you're planning to work abroad or manage diverse teams, "CQ: Developing Cultural Intelligence at Work" could be a game-changer for you. The book provides practical insights and relatable case studies, empowering you to comprehend and engage effectively with various cultural dynamics. It's like gaining a compass for navigating the complexities of intercultural interactions in the professional world.
Facebook Marketing For Dummies - Thryft
John Haydon | Dummies Tech

Facebook Marketing For Dummies

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Goodreads rating: 3.33

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If you're looking to give your brand's online presence a serious boost, "Facebook Marketing For Dummies" might just be your ideal companion. It's like having an expert sit down with you to guide you through the nuances of social media promotion. With clear, step-by-step advice, this book is a beacon for those wanting to navigate the often-intimidating world of Facebook marketing without getting lost at sea.
Education for Judgment: The Artistry of Discussion Leadership
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If the art of stimulating and managing discussions intrigues you, 'Education for Judgment' is your guidebook. It dissects the craft of discussion leadership into practical steps, making it an essential manual for educators seeking not just to impart knowledge, but to inspire critical thinking. This is more than a textbook—it's a navigator for anyone aiming to create impactful group discussions and learning experiences.
Crisis Communications - A Casebook Approach - Thryft
Kathleen Fearn-Banks | Routledge

Crisis Communications - A Casebook Approach

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Goodreads rating: 3.84

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This book is a great read for anyone who wants to understand how to effectively communicate during a crisis. The author presents real-life case studies, making it easy for readers to understand how to respond when faced with a crisis. The book emphasizes the importance of proactive crisis communication planning and provides useful tips on developing crisis management strategies. Overall, readers will find this book to be a valuable resource in navigating the complexities of crises.
Communicating in Professional Contexts - Thryft
H.L. Goodall Jr. | Cengage Learning

Communicating in Professional Contexts

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Goodreads rating: 4.0

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This book would be great for anyone looking to improve their communication skills in a professional setting. The CCCD model provides a structured approach to building presentation competencies while the use of technology helps to integrate modern communication methods. The theoretical foundation provides a deeper understanding of organizational communication that can be applied in various workplaces. Users would appreciate the engaging narrative style that makes learning enjoyable.
Communication Theories : Origins, Methods, Uses in the Mass Media - Thryft
James W. Tankard, Werner J. Severin  | Longman Pub Group

Communication Theories : Origins, Methods, Uses in the Mass Media

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This book is a comprehensive guide to understanding mass communication theories. It explains how these concepts are used in journalism, broadcasting, advertising, and public relations. The book offers current examples and includes a new chapter on cyber communications, making it a great resource for anyone interested in exploring mass communication theory.
Graphic Design for Wedding
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unknown author | Bnn, Inc.; Ram

Graphic Design for Wedding

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If you're dreaming of a personalized wedding that truly reflects your uniqueness as a couple, "Graphic Design for Wedding" might just be the inspirational treasure trove you're looking for. From invites to catalogs, this book is full of tangible ideas to make your special day visually stunning and memorably yours.
Business Research Methods - Thryft

Business Research Methods

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If you're delving into the realm of business research, this book offers comprehensive insights that will ground you in essential methodologies. The section on questionnaire design is particularly detailed, making it invaluable for creating effective research tools. Its solid theoretical foundation and practical approach can enhance the rigor and relevance of your research projects.
100+ Tactics for Office Politics

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Feeling stuck or overwhelmed by office dynamics? "100+ Tactics for Office Politics" offers a lifeline in corporate waters, presenting actionable strategies to help you understand, engage with, and eventually master the intricate dance of workplace relationships. Whether it's handling tough bosses or sidestepping career pitfalls, this book is for anyone looking to thrive in their professional environment.
Packaging : 50 Real-Life Projects Uncovered - Thryft
Catharine M. Fishel | Rockport Pub

Packaging : 50 Real-Life Projects Uncovered

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Goodreads rating: 4.0

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If you have a fascination for the artistry behind the products we use every day, this book offers a treasure trove of insights. By dissecting real-world examples, you'll get a behind-the-scenes look at the packaging design process, from the earliest sketches to the finished product. Whether you're a budding designer, a marketer, or simply curious about packaging, you'll find 'Packaging: 50 Real-Life Projects Uncovered' an enlightening and practical guide to design challenges and triumphs.
Pre-Commerce : How Companies and Customers are Transforming Business Together - Thryft
Mark Addicks, Bob Pearson  | Jossey-bass

Pre-Commerce : How Companies and Customers are Transforming Business Together

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Goodreads rating: 3.93

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Pre-Commerce is a must-read for business leaders who want to stay ahead of the curve in the digital age. The book offers a step-by-step process for companies to transform the way they interact with and learn from customers, making it a valuable resource for executives who want to understand how social media is transforming commerce. The book's most unique feature is its focus on the concept of "pre-commerce," which emphasizes the importance of the customer's decision making process long before the actual transaction. By adopting the strategies outlined in this book, companies can position themselves to succeed in the new era of digital commerce.
Conversations With the Greatest Networke

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If you're intrigued by the dynamics of network marketing, this could be the gem you've been searching for. John Milton Fogg delivers a series of earnest conversations, offering practical wisdom that transcends the usual 'how-to' of the industry. Whether you're a budding entrepreneur or a seasoned professional looking to reignite your passion, this book provides a fresh perspective on what it means to be successful in the network marketing world.
Filmmaking - Thryft
Jason Tomaric | Routledge

Filmmaking

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Goodreads rating: 3.94

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If you're itching to peel back the curtain on the film industry and dive into the world of movie magic, Jason Tomaric's "Filmmaking" is just what you need. With its comprehensive breakdown of the process and insider secrets, it's invaluable for aspiring directors or producers, regardless of budget. Tomaric doesn't just offer wisdom; he opens a door to an elusive industry, with actionable advice to get your story from script to screen.
Principles of Marketing - Thryft
Philip Kotler, Gary M. Armstrong  | Pearson Education (us)

Principles of Marketing

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Goodreads rating: 4.09

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Principles of Marketing by Philip Kotler is a great read for business students and marketing professionals. The book provides an in-depth look at various core topics of marketing, including global marketing, ethical issues and social responsibility. The case studies found inside help to make the concepts presented in the book more understandable and applicable to real-world situations.
Writing for Television, Radio, and New Media - Thryft
Robert L. Hilliard | Cengage Learning

Writing for Television, Radio, and New Media

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Goodreads rating: 3.9

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Hilliard's comprehensive guide offers practical tips and techniques for writing successful scripts across various media, including TV, radio, and online platforms. With clear organization, excellent examples, and attention to detail, this book is a must-have for anyone looking to break into the world of professional writing for television, radio, or new media.
The New York Festivals: International Advertising Awards No. 7 - Thryft

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Recommended for students and professionals in advertising/design. Celebrates world-class creativity and excellence in design, with stunning examples of print, package and promotional design. The book showcases the best campaigns that students and professionals can learn from and be inspired by.
Goodbye To Shy - 85 Shybusters That Work! - Thryft
Leil Lowndes | Mcgraw Hill

Goodbye To Shy - 85 Shybusters That Work!

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Goodreads rating: 3.37

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Goodbye to Shy is a must-read for anyone looking to overcome shyness and build self-confidence. Leil Lowndes' book provides 85 practical techniques to help you navigate social situations with ease, including making a stronger impression at work, sparking conversations, and winning the love you deserve. With Goodbye to Shy as your guide, you'll soon be saying hello to a happier, more confident you.
Contemporary Issues in Marketing and Consumer Behaviour - Thryft
Pauline Maclaran, Elizabeth Parsons  | Routledge

Contemporary Issues in Marketing and Consumer Behaviour

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Goodreads rating: 4.29

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If you’re curious about the true pulse of today’s marketing world, this could be your treasure map. 'Contemporary Issues in Marketing and Consumer Behaviour' offers deep dives into current hot topics like sustainability and global consumerism while bridging critical theories with real-world practices. It’s for thinkers like you, who are ready to connect academic insights with the dynamism of the marketing sector.
Think Before You Speak - A Complete Guide To Strategic Negotiation - Thryft
Roy J. Lewicki | Wiley

Think Before You Speak - A Complete Guide To Strategic Negotiation

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Goodreads rating: 3.92

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This guide is an essential read for anyone who wants to handle any negotiation with confidence. The book takes you through the entire negotiation process in all contexts, both in business and everyday life, making it a valuable tool for everyone. Think Before You Speak outlines different strategies like competition, collaboration, and building collaboration, among others, to help the reader choose the best. The authors provide practical and authoritative insight to make negotiations successful.
Perfect Phrases for Managing Your Small Business - Thryft
Robert Bacal | Mcgraw Hill

Perfect Phrases for Managing Your Small Business

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Goodreads rating: 3.75

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Stepping into the shoes of a small business owner, every word weighs a ton and clarity is key. 'Perfect Phrases for Managing Your Small Business' is like having a pocket mentor that helps you navigate those tricky conversations with vendors, employees, and during decision-making. This could be the tool that helps turn your entrepreneurial angst into confident action.
UP! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service - Thryft

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This book is a must-read for anyone looking to excel in the world of customer service. Through a collection of true stories, Ron Kaufman explores the winners and losers in the quest for superior service, giving readers valuable insights and practical tips. Whether you want to benchmark the best service innovations or learn how to keep your customers happy and loyal, this book has it all. The most unique feature of this book is the "Infinite Absurdity Awards" in Chapter 13, which highlights the biggest mistakes in service and teaches readers what to avoid. Get ready to revolutionize your business with the power of superior service!
Workbook - Thryft
Jill B. Treadwell, Donald Treadwell  | Allyn & Bacon

Workbook

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Student Workbook for Public Relations Principles in Practice
The CEO Of You - Chief Engergizing Officer Your Own Uniqueness - Thryft
Marsha Petrie Sue | Communicating Results Pr

The CEO Of You - Chief Engergizing Officer Your Own Uniqueness

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Goodreads rating: 3.8

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This book is a powerful guide to unlocking your true potential and taking charge of your life. With practical advice and step-by-step strategies, it will help you become a master communicator, a resilient problem-solver, and a time management expert. By embracing your uniqueness and unleashing your inner CEO, you can achieve unprecedented success in all areas of your life. Plus, a portion of the proceeds go to a worthy cause, making it a win-win read. Get ready to transform into the Chief Energizing Officer of your own life!
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

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Goodreads rating: 3.91

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If you're keen to dissect and understand the intricacies of what drives consumer spending, this book is for you. It melds psychological principles with marketing strategies, providing a robust framework for influencing purchasing decisions. As you immerse yourself in "The Wheel of Consumer Analysis," you'll find this comprehensive guide indispensable for crafting marketing campaigns that resonate with consumers on a deeper level.
Guide to Sound Systems for Worship - Thryft
Jon F. Eiche | Yamaha

Guide to Sound Systems for Worship

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Goodreads rating: 3.9

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This book is essential for anyone involved in the audio system of a place of worship. It covers all the basics of sound systems in a clear and concise manner, making it accessible to those who may not have much prior knowledge. The author, Jon Eiche, has many years of experience in the audio industry and offers practical advice that can be implemented in any worship setting. The book's non-denominational and non-brand-specific approach is also a plus, making it an all-around useful guide. Highly recommended!
Abu Dhabi Complete Residents' Guide - Thryft
Explorer Publishing | Explorer Publishing

Abu Dhabi Complete Residents' Guide

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Considering a move to Abu Dhabi or just curious about life there? This book is like a seasoned expat friend spilling all the essential secrets. It not only prepares you for the local culture and the practicalities of living in the city, but it also navigates you through the hustle of settling in – from finding a home to knowing the ins and outs of everyday life. Whether you're a visitor wanting to understand Abu Dhabi better or planning to make it your new home, this guide is chock-full of the practical info you'll need.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

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Goodreads rating: 3.91

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If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.
Smiling Tiger, Hidden Dragon
John Ng | Armour Publishing

Smiling Tiger, Hidden Dragon

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Goodreads rating: 3.38

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If you often find yourself at odds with colleagues or family, "Smiling Tiger, Hidden Dragon" could be the guide you need. John Ng explores conflict resolution in a way that promotes personal growth and better relationships. It's a valuable read for anyone looking to turn confrontations into positive interactions and build stronger bonds.
The Overnight Job Change Letter - Thryft
Donald Asher | Ten Speed Press

The Overnight Job Change Letter

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This book could be a valuable resource for anyone looking to switch careers or jobs. The author gives practical advice on how to write effective letters to stand out to potential employers. Readers may appreciate the helpful templates and examples provided throughout the book.
Intercultural Business Communication - Thryft
Lillian H. Chaney | Pearson College Div

Intercultural Business Communication

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This book provides practical guidelines and information on conducting negotiations, writing business letters, and navigating intercultural communication in international business. It offers a unique perspective that could be helpful for business professionals and students dealing with global communication.
Introducing Visual Identities for Small Businesses
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If you're nurturing a small business or fueling a passion project, this book could become your visual bible. It's a treasure of inspiration, revealing how budget constraints can actually spark design ingenuity. Dive into a world where creativity meets personal touch, proving that a compelling visual identity is within your reach.
Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network - Thryft

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If you've noticed how visuals can dramatically enhance engagement online, "Pinterest for Business" could be your playbook. It offers practical steps to not just participate but excel on Pinterest—an oft-underrated platform that can drive sales and brand recognition. With case studies to illustrate successes and detailed tips, this guide offers a hands-on approach to leveraging the power behind those pins. Transform how you market with a visual edge that this book equips you with.
Organisational Behaviour: Concepts, Controversies and Applications
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Delving into this book is like having a front-row seat to the inner workings of various workplace cultures—it's a classic primer for understanding employee motivation and organizational practices. Whether you're a manager looking to inspire or an employee aiming to climb the corporate ladder, Robbins and Waters-Marsh provide both the theories and real-world applications to navigate the complexities of organizational behavior effectively.
Up the Agency: The Funny Business Of Advertising - Thryft
Peter Mayle | St. Martin's Griffin

Up the Agency: The Funny Business Of Advertising

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This book is a must-read for anyone curious about the inner workings of the advertising industry. With sharp wit and a keen eye for detail, Peter Mayle takes readers on a rollercoaster ride through the ups and downs of a creative career in this glamorous yet cutthroat world. From the frenzy and desperation of putting together a new campaign to the fickleness of the product-buying public, Mayle's honest and humorous insights will keep you entertained from start to finish. A hilarious and eye-opening read for both insiders and outsiders alike.
The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance
If you're striving to be a more effective manager, "The Carrot Principle" offers valuable insights. With relatable examples from top executives, it's more than just a managerial guide—it’s a transformative approach to leadership, emphasizing the importance of recognition in empowering teams. It could change the way you lead, inspire, and achieve goals.
Digital Body Language - Thryft
Steven Woods | New Year Publishing

Digital Body Language

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Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and read the room has disappeared. Marketing must step in to read prospects Digital Body Language and use that knowledge to guide the prospects buying process. The new book Digital Body Language Deciphering Customer Intentions in an Online World , discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Woods makes a compelling case that the transitions we are all experiencing in today's marketing environment are part of a fundamental shift in the way we think about marketing and the way we understand the buying process of our customers.
From Wall Street to Bukit Merah: Strategies of a corporate leader - Thryft
Hsuan Owyang | Times Books International

From Wall Street to Bukit Merah: Strategies of a corporate leader

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If you're curious about the intersection of Western business acumen and the dynamism of Southeast Asian markets, Hsuan Owyang's journey will fascinate you. His blend of corporate insight and regional specificity provides a unique case study in adapting business strategies to local contexts. It's a compelling read for those interested in international business or leadership in diverse cultural settings.
Effective Leadership - Thryft
Chris Roebuck | Amacom Books

Effective Leadership

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This book could be a good read for you if you want to enhance your leadership skills and become an effective leader. Through practical exercises and insightful guidance, Effective Leadership demystifies the concept of leadership and empowers readers to develop their own leadership abilities. Whether you're a seasoned professional or just starting your career, this book will equip you with the tools and knowledge to inspire and motivate your team, leading to greater productivity and success. Discover your leadership potential and unlock a world of possibilities.
Marketing Research (Int'l Ed) - Thryft
Robert P Bush, Joseph F Hair, David J. Ortinau  | Mcgraw Hill Higher Education

Marketing Research (Int'l Ed)

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Marketing Research (Int'l Ed) is a great read for business students and professionals who want to enhance their skills in solving business problems using marketing research. This book extensively covers qualitative methods and provides practical tools for students to apply to their research projects. The engaging writing style and real-life case studies make learning easy and effective. Highly recommended for anyone who wants to master marketing research.
Public Relations Writing and Media Techniques : International Edition - Thryft
Wilcox | Pearson International

Public Relations Writing and Media Techniques : International Edition

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Goodreads rating: 3.57

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This book is a valuable resource for anyone in the field of public relations. With real-world examples and step-by-step procedures, readers can learn how to reach various audiences through traditional and social media. The book emphasizes the importance of writing, producing, and distributing effective PR materials.
The One Minute Apology
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et.a Ken Blanchard | Harpercollins Entertainment

The One Minute Apology

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If you've felt the sting of lingering guilt after a workplace blunder, Ken Blanchard's "The One Minute Apology" can be a soothing balm. It's a quick read that packs a punch, teaching you how to own up to your mistakes effectively, thereby fostering a more positive work environment. Not only can it help you maintain your professional integrity, but it can also turn potentially career-damaging incidents into moments of growth.
This Business Of Broadcasting - A Practical Guide To Jobs & Job Opportunities In The Broadcasting Industry - Thryft

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This book is an essential guide for anyone seeking a career in broadcasting. It provides a comprehensive overview of the industry and its job functions and salaries, as well as offering expert advice on education, resumes, interviews, and internships. Users can expect to gain insights from interviews with industry veterans and fast-track newcomers to develop their own successful paths.
The Business of Science : Winning and Losing in the High-Tech Age - Thryft
Simon Ramo | Hill & Wang Pub

The Business of Science : Winning and Losing in the High-Tech Age

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If you're intrigued by the intersection of technology and national competitiveness, this is your kind of read. "The Business of Science" delves into vital strategies for propelling the US back to the forefront of the high-tech industry. It's a clarion call for innovation, government support, and education reforms that could rekindle your passion for scientific progress and economic leadership.
Brilliant Search Engine Optimisation - Thryft
David Amerland | Pearson Canada

Brilliant Search Engine Optimisation

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Goodreads rating: 4.29

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If you're looking to enhance your online visibility, "Brilliant Search Engine Optimisation" might just be your go-to guide. David Amerland breaks down the complex world of SEO into understandable sections, making it accessible for beginners yet detailed enough for seasoned marketers. It's a practical manual that covers everything from basic principles to advanced strategies, ensuring your website isn't just a needle in the digital haystack.
Presentations Plus : David Peoples' Proven Techniques - Thryft
David A. Peoples | John Wiley &sons

Presentations Plus : David Peoples' Proven Techniques

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Presentations Plus by David A. Peoples is an excellent resource for anyone looking to improve their presentation skills. The book provides practical and proven techniques for developing and delivering effective presentations, with a focus on engaging all types of audiences. The new material in the second edition, including chapters on team presentations and presentations as a marketing tool, makes this book an even more valuable resource. The author's own experiences and lively examples make for an entertaining and convincing read, making this book one of the best on the subject.
One Show 2009 - Thryft
One Club | Rockport Publishers

One Show 2009

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Goodreads rating: 3.67

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If advertising and design captivate you, 'One Show 2009' deserves a spot on your shelf. It's a comprehensive treasure trove that reveals the pinnacle of creativity in the industry for that year. Imagine immersing yourself in the crème de la crème of ad campaigns, web designs, and product design, all in one beautifully packaged set. It's both a source of inspiration and a benchmark for professionals and enthusiasts alike.
Java Thin-Client Programming For A Network Computing Environment - Thryft
Jürgen Friedrichs, Henri Jubin  | Prentice Hall Ptr

Java Thin-Client Programming For A Network Computing Environment

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Recommendation: If you are a beginner looking to explore Java-based network computing solutions, then this book is for you. With easy-to-follow examples and code snippets, this book teaches you how to build network computing solutions using Java. One of the unique features of this book is the accompanying CD-ROM that includes sample code from the book and free software (Visualage for Java, Lotus Bean Machine, Servlet Express, Web Runner BeanTools, and Lotus Domino Go Web server) that help you to apply the knowledge you learn in a practical way. It's a great resource for developers who want to learn how to build high-performance and scalable network computing solutions with Java.
Exploring Marketing Research - Thryft

Exploring Marketing Research

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If you're intrigued by how technology revolutionizes data gathering and customer insights, "Exploring Marketing Research" delves into the intersections of IT and marketing in a way that's both accessible and comprehensive. Given the internet's monumental role in shaping today's marketing strategies, you'll find this read provides a deeper understanding of the evolving landscape and prepares you for the market's digital future. It's especially beneficial if you're advancing your career in marketing or spearheading initiatives that hinge on market research.
The 360 Degree Brand in Asia - Creating More Effective Marketing Communications
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If you're looking to refine your marketing strategy with a focus on the Asian market, "The 360 Degree Brand in Asia" is a wise pick. The authors Blair, Armstrong, and Murphy offer a practical approach to integrating all facets of brand communication. This could prove invaluable for creating a cohesive and effective marketing presence in Asia's diverse markets.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.