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Wordcraft: The Art of Turning Little Words Into Big Business

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Naming's power on consumer behavior and profits.

If you've ever wondered how brands embed themselves into our culture, "Wordcraft" is an eye-opener. Alex Frankel dives into the alchemy of naming in the marketplace, blending anecdotes with insider knowledge. It's a must-read if you're intrigued by how mere words can shape massive successes in business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Wordcraft: The Art of Turning Little Words Into Big Business

Regular price $5.90
Unit price
per
ISBN: 9781400051045
Authors: Alex Frankel
Publisher: Crown
Date of Publication: 2004-04-20
Format: Hardcover
Goodreads rating: 3.4
(rated by 93 readers)

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Naming's power on consumer behavior and profits.

If you've ever wondered how brands embed themselves into our culture, "Wordcraft" is an eye-opener. Alex Frankel dives into the alchemy of naming in the marketplace, blending anecdotes with insider knowledge. It's a must-read if you're intrigued by how mere words can shape massive successes in business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.