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Truth, Lies and Advertising: The Art of Account Planning

by Jon Steel
$8.90
Compare to estimated retail price: S$54.85  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Truth, Lies and Advertising: The Art of Account Planning
Truth, Lies and Advertising: The Art of Account Planning

Evolving advertising through insightful consumer connection.

You're probably used to ads that miss the mark, and this book sets out to change that. Jon Steel takes you behind the scenes of account planning to show you how the right blend of creativity and consumer insight can lead to advertisements that don't just sell products, but also create meaningful relationships. If you're in the industry, or just curious about how great campaigns are born, this book's real-world examples and Steel's engaging storytelling offer both instruction and inspiration.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Truth, Lies and Advertising: The Art of Account Planning

by Jon Steel
$8.90
Compare to estimated retail price: S$54.85  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780471189626
Authors: Jon Steel
Publisher: Wiley
Date of Publication: 1998-03-13
Format: Hardcover
Related Collections: Business
Related Topics: Communication, Management
Goodreads rating: 4.0
(rated by 1621 readers)
 

Evolving advertising through insightful consumer connection.

You're probably used to ads that miss the mark, and this book sets out to change that. Jon Steel takes you behind the scenes of account planning to show you how the right blend of creativity and consumer insight can lead to advertisements that don't just sell products, but also create meaningful relationships. If you're in the industry, or just curious about how great campaigns are born, this book's real-world examples and Steel's engaging storytelling offer both instruction and inspiration.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.