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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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When Digital Becomes Human: The Transformation of Customer Relationships
Steven Van Belleghem | Kogan Page

When Digital Becomes Human: The Transformation of Customer Relationships

$13.90

Goodreads rating: 3.84

$13.90

71% off est. retail
If you're grappling with customer engagement in a world where tweets can feel more personal than handshakes, "When Digital Becomes Human" could be your playbook. Imagine refining your digital strategy, but with a soulful twist that makes each customer interaction resonate deeply. This book might just be the key to blending efficiency with empathy, making your business not just a brand, but a community favorite.
Market Smart: The Best in Age and Lifestyle-Specific Design
Daniel Acuff, Jim Gilmartin, David Bonner  | Harper

Market Smart: The Best in Age and Lifestyle-Specific Design

$25.90 $20.90 19% off

Goodreads rating: 4.0

$25.90 $20.90 19% off

If you're in the business of creating or marketing products, "Market Smart" might just be the hands-on guide you need to understand your audience better. It's noted for focusing on the 'who' rather than the 'what' which is a refreshing perspective that provides insights into targeted age groups and lifestyle-driven design. Demystifying the design process by showing how to appeal to various segments, from Gen X to baby boomers, could give you that competitive edge you've been looking for.
We-Think
Charles Leadbeater | Profile Books

We-Think

$16.90

Goodreads rating: 3.65

$16.90

If you're fascinated by how collective intelligence is transforming our world, "We-Think" will feel like a map to the new frontier. Leadbeater deftly illustrates how platforms like Wikipedia and YouTube signify a shift from passive consumption to active, creative participation. It's thought-provoking and illuminates how this collective mindset is changing everything from work to politics.
The Network Always Wins
Just Arrived
Peter Hinssen | Mach Media

The Network Always Wins

$11.90

Goodreads rating: 3.46

$11.90

If you're feeling outpaced by today's rapidly changing business landscape, Hinssen's 'The Network Always Wins' could be the compass you need. It's for those eager to grasp how continuous innovation and being network-centric is essential for staying ahead. Its insights can help you attune to the pulse of modern markets and customer behavior, making it an invaluable guide for forward-thinking entrepreneurs and business strategists.
Growing Great Employees: Turning Ordinary People into Extraordinary Performers
Erika Andersen | Penguin Publishing Group

Growing Great Employees: Turning Ordinary People into Extraordinary Performers

$9.90 $7.90 20% off

Goodreads rating: 4.0

$9.90 $7.90 20% off

68% off est. retail
If you're stepping into a leadership role or looking to enhance your management techniques, "Growing Great Employees" might just be the resource you need. Erika Andersen shares practical wisdom that flips traditional interviewing and employee development on its head. You'll learn to truly listen—to build a committed team—and to foster an environment where people aren't just filling roles, but growing into their potential and becoming remarkable assets to your organization.
Dealing With Difficult People: Creating Success
Roy Lilley | Kogan Page

Dealing With Difficult People: Creating Success

$8.90 $5.90 34% off

Goodreads rating: 3.24

$8.90 $5.90 34% off

89% off est. retail
If you're feeling drained by tough interactions at work or even outside, this book by Roy Lilley could be a breath of fresh air for you. It's not just about enduring difficult people, but actually using proven strategies to improve relationships and outcomes. Think of it as your personal toolkit for turning workplace tension into cooperative success.
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
Brian Halligan, Dharmesh Shah  | Wiley

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

$10.90

Goodreads rating: 3.88

$10.90

72% off est. retail
If you're noticing that your traditional marketing strategies just aren't cutting it anymore, "Inbound Marketing" could be the wake-up call you need. This book is perfect for those ready to adapt, offering a fresh perspective on how to attract customers in the digital age. It's filled with actionable strategies that are especially relevant today, as more consumers tune out traditional ads and seek authentic online connections. Embrace this book to help you navigate the shift and truly connect with your audience.
Building Brand Communities: How Organizations Succeed by Creating Belonging
Carrie Melissa Jones, Charles Vogl  | Berrett-koehler Publishers

Building Brand Communities: How Organizations Succeed by Creating Belonging

$23.90 $19.90 17% off

Goodreads rating: 4.25

$23.90 $19.90 17% off

57% off est. retail
If you're intrigued by the power of community-building and its potential to elevate a brand, this book is right up your alley. It unpacks the concept of creating a sense of belonging through a brand and provides practical advice that could transform how you engage with customers or members. Reading it may spark innovative ideas for nurturing your own organization's community and brand loyalty.
Back to Human: How Great Leaders Create Connection in the Age of Isolation
Dan Schawbel | Piatkus

Back to Human: How Great Leaders Create Connection in the Age of Isolation

$11.90 $9.90 17% off

Goodreads rating: 3.46

$11.90 $9.90 17% off

If you've felt disconnected in a digital workplace, you're not alone. "Back to Human" speaks directly to leaders and team builders who want to foster genuine connections amidst the age of screens and remote work. It's a timely read that could reshape how you engage with your colleagues and cultivate a thriving, collaborative environment.
Research Methods for Media and Communication
Just Arrived
Lecturer Niranjala Weerakkody | Oup Australia And New Zealand

Research Methods for Media and Communication

$11.90

Goodreads rating: 2.0

$11.90

Imagine you're looking to get a handle on the often intricate world of media and communication research. This book guides you through both qualitative and quantitative methods with an approachable touch, making it ideal whether you're a student or a professional seeking to deepen your understanding of research in media-related fields. It's like having an expert by your side, demystifying the concepts you need to know.
A Game Design Vocabulary: Exploring the Foundational Principles Behind Good Game Design
Naomi Clark, Anna Anthropy  | Addison-wesley Professional

A Game Design Vocabulary: Exploring the Foundational Principles Behind Good Game Design

$9.90 $7.90 20% off

Goodreads rating: 3.93

$9.90 $7.90 20% off

82% off est. retail
If you've ever felt stuck in a rut playing games that seem all too familiar or you're a budding game designer looking to hone your craft, "A Game Design Vocabulary" by Anna Anthropy could be a game-changer for you. This book promises a deep dive into the language of game design, helping you craft experiences that resonate on every level. It's a roadmap for innovation in a field hungry for fresh perspectives. Think of this as your lexicon for breaking free from the clichés that might be holding back the transformative potential of games.
The New CIO Leader: Setting the Agenda and Delivering Results
Just Arrived
Marianne Broadbent, Ellen Kitzis  | Harvard Business Review Press

The New CIO Leader: Setting the Agenda and Delivering Results

$11.90

Goodreads rating: 3.76

$11.90

83% off est. retail
This book is a must-read for ambitious CIOs who want to change the perception of their role within organizations. It provides a blueprint on how to bridge the gap between IT and the rest of the organization, transforming IT from a cost sink into a strategic advantage. With practical strategies and insights, this book empowers CIOs to take on a larger, more strategic role and make a significant impact in their organizations. Through the guidance of experienced authors, Marianne Broadbent and Ellen Kitzis, CIOs will learn how to set the agenda and deliver measurable results, positioning themselves as valuable strategic leaders.
Brands and Branding
Various | Economist Books

Brands and Branding

$10.90 $8.90 18% off

Goodreads rating: 3.35

$10.90 $8.90 18% off

If you're keen on understanding the world of branding, this book is like having a backstage pass. It's not just any guide; it's a compilation of insights from some of the brightest minds associated with iconic brands. Each contributor offers a unique lens on how branding shapes and is shaped by our culture. For anyone looking to dive deep into branding strategies, this could be a treasure trove of expertise.
Getting to Yes: Negotiating Agreement Without Giving In
Just Arrived
Bruce Patton, Roger Fisher, William Ury  | Random House Business

Getting to Yes: Negotiating Agreement Without Giving In

$10.90 $7.90 28% off

Goodreads rating: 3.93

$10.90 $7.90 28% off

68% off est. retail
If you're looking to sharpen your negotiation skills, "Getting to Yes" could be a game-changer. Imagine entering discussions, big or small, armed with strategies that help you reach agreements that everyone feels good about. The book's focus on principled negotiation rather than positional bargaining means you're learning to find solutions that genuinely benefit all sides, which can be vital in both personal and professional settings. This isn't about winning a negotiation—it's about creating success through cooperation.
Truth: How the Many Sides to Every Story Shape Our Reality
Just Arrived
Hector Macdonald | Little, Brown Spark

Truth: How the Many Sides to Every Story Shape Our Reality

$12.90

Goodreads rating: 3.8

$12.90

If you've ever felt overwhelmed by the contradictions and complexities in news, politics, or even daily conversations, "Truth" by Hector Macdonald might just offer the guidance you're craving. It's not just about distinguishing fact from fiction; it's an invitation to understand how truths are framed by others and how we can navigate this landscape thoughtfully. It's an illuminating read that encourages critical thinking in a time where it's needed most.
Fundraising Field Guide
Carlos Espinal

Fundraising Field Guide

$14.90 $12.90 13% off

Goodreads rating: 4.09

$14.90 $12.90 13% off

If you're on the entrepreneurial path, figuring out how to fund your vision is likely a challenge you'll face. "Fundraising Field Guide" offers a practical roadmap, exploring the nuances of startup finance. You'll gain insight into the investor's mindset, learn how to pitch effectively, and understand the funding process from start to finish. It's like having a mentor that guides you through the financial wilderness of entrepreneurship.
The Thin Book of Trust - An Essential Primer for Building Trust at Work
Charles Feltman, Sue Annis Hammond  | Thin Book Publishing

The Thin Book of Trust - An Essential Primer for Building Trust at Work

$8.90

Goodreads rating: 4.11

$8.90

If you've ever felt that trust issues at work undermine productivity or create a toxic environment, "The Thin Book Of® Trust" might be a game changer for you. Charles Feltman distills complex ideas into accessible strategies, focusing on the power of trust to transform workplaces. This isn't just theoretical; it's a practical guide to foster a reliable and supportive culture among colleagues.
Just Work: How to Confront Bias, Prejudice and Bullying to Build a Culture of Inclusivity
Kim Malone Scott | Pan

Just Work: How to Confront Bias, Prejudice and Bullying to Build a Culture of Inclusivity

$9.90 $4.90 51% off

Goodreads rating: 3.79

$9.90 $4.90 51% off

72% off est. retail
If you've ever felt that your workplace could benefit from a more inclusive and respectful environment, "Just Work" by Kim Malone Scott could be a valuable guide for you. Scott, known for her insightful approach to management in "Radical Candor," offers a practical framework to address bias, prejudice, and bullying. This isn't just about ethics; it's about making your team, and by extension your business, stronger through fairness and diversity. Exploring this could be a step towards creating the professional culture you believe in.
The Cluetrain Manifesto: The End of Business as Usual (Financial Times Series)
David Weinberger, Doc Searls, Christopher Locke  | Pitman Pub Ltd

The Cluetrain Manifesto: The End of Business as Usual (Financial Times Series)

$9.90

Goodreads rating: 3.82

$9.90

If you feel like the business world is moving at a breakneck pace, "The Cluetrain Manifesto" might just put words to your intuition. It's a deep dive into how the Internet has fundamentally shifted the way companies and customers interact. This book will resonate with you if you're interested in understanding the dynamics of the modern marketplace and the importance of genuine communication in the digital age.
Successful Public Relations in a Week
Brian Salter | Mcgraw-hill Education

Successful Public Relations in a Week

$25.90

Goodreads rating: 4.0

$25.90

If you're eager to delve into the world of public relations but are strapped for time, this book can be a lifesaver. You'll glide through critical PR concepts distilled into digestible daily lessons. Consider it your week-long crash course that could give your business or personal brand the communicative edge you've been looking for.
Co-Create: How Your Business Will Profit From Innovative and Strategic Collaboration
Just Arrived
David Nour | St. Martin's Press

Co-Create: How Your Business Will Profit From Innovative and Strategic Collaboration

$3.90

Goodreads rating: 3.48

$3.90

If you're looking to redefine your company's growth trajectory, "Co-Create" is a book that will resonate with you. Imagine having a strategy that harnesses the collective strengths of your stakeholders – customers, employees, investors, and vendors – all working in harmony towards your business's success. David Nour presents this innovative approach to creating a synergy that can propel your company forward, making it an exciting read for forward-thinking entrepreneurs and business leaders.
Managing People
Robert Heller | Gardners Books

Managing People

$12.90

Goodreads rating: 3.17

$12.90

If you're aiming to step up your leadership game or perhaps fine-tuning your management techniques, "Managing People" by Robert Heller can be quite the ally. It digs into the complexities of leading teams in a straightforward, pragmatic way. Readers often appreciate its no-nonsense advice and wealth of actionable strategies that can be immediately applied to improve workplace dynamics and productivity.
When Execution Isn't Enough: Decoding Inspirational Leadership
Manfred F.R. Kets de Vries, Claudio Feser  | Wiley

When Execution Isn't Enough: Decoding Inspirational Leadership

$16.90

Goodreads rating: 3.85

$16.90

This book is a must-read for anyone who aspires to enhance their leadership skills. It delves into 20 distinct leadership traits and illustrates critical behaviors of inspirational leadership with real-life examples. The book also provides insights into the neuroscience of inspiration and how to tailor your approach to different leadership scenarios. It is a valuable resource that can help turn a good leader into a great one.
How to Write Reports and Proposals: Create Attention-Grabbing Documents That Achieve Your Goals
Patrick Forsyth | Kogan Page

How to Write Reports and Proposals: Create Attention-Grabbing Documents That Achieve Your Goals

$12.90 $9.90 23% off

Goodreads rating: 3.27

$12.90 $9.90 23% off

80% off est. retail
If you're keen to advance your career through effective communication, "How to Write Reports and Proposals" can be your go-to guide. Patrick Forsyth equips you with practical tools, like checklists and exercises, complemented by real-world examples. It's a hands-on approach to mastering the art of crafting documents that not only capture attention but also achieve your professional goals.
Pimp My Site: The DIY Guide to SEO, Search Marketing, Social Media, and Online PR
Paula Wynne | Capstone

Pimp My Site: The DIY Guide to SEO, Search Marketing, Social Media, and Online PR

$11.90

Goodreads rating: 4.0

$11.90

52% off est. retail
"Pimp My Site" could be the compass you need if you're venturing into the vast digital wilderness for the first time, or even if you're already on the path but hitting a few stumbling blocks. Imagine having a friendly guide who speaks your language, offering crystal-clear steps on how to illuminate your brand in the digital arena; that's Paula Wynne's book for you. Whether it’s SEO, social media strategies, or driving traffic to your website, consider this book your trusty sidekick on the entrepreneurial journey.
How to Speak Money: What the Money People Say—And What They Really Mean
John Lanchester | Faber & Faber

How to Speak Money: What the Money People Say—And What They Really Mean

$11.90 $8.90 25% off

Goodreads rating: 3.73

$11.90 $8.90 25% off

If you've ever felt lost when finance topics pop up in conversation, "How to Speak Money" might just be your lifeline. John Lanchester offers a witty yet informative tour through the thicket of financial jargon. It’s like having a translator for a world that often feels exclusive and daunting. By the time you're through, you'll not only understand but also be able to confidently engage in discussions about the economic forces shaping our lives.
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell | Little, Brown Book Group

The Tipping Point: How Little Things Can Make a Big Difference

$8.90 $7.90 11% off

Goodreads rating: 4.01

$8.90 $7.90 11% off

68% off est. retail
If you're captivated by the nuances of social dynamics, Gladwell's 'The Tipping Point' might just be your next fascinating read. It's a book that unravels the mystery behind why certain trends catch on and how minuscule actions can have significant impacts. It's a mixture of psychology, sociology, and marketing that offers an understanding of the mechanics behind societal shifts. If you're someone who is curious about the world around you and enjoys looking at things from a fresh perspective, this could be the eye-opener you need.
Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth
Hunter Hastings, Jeff Saperstein  | Wharton School Pub

Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth

$31.90 $18.90 41% off

Goodreads rating: 3.88

$31.90 $18.90 41% off

If you're looking for growth that's not just a fluke, this book aligns perfect strategy with real-world insights. It's like getting an insider's tour of how top brands make marketing a science, driving profitability and brand growth methodically. Consider it your not-so-secret weapon in creating a marketing culture that doesn't just aim high but scores high, consistently.
Presence: Bringing Your Boldest Self to Your Biggest Challenges
Amy Cuddy | Little, Brown Spark

Presence: Bringing Your Boldest Self to Your Biggest Challenges

$25.90 $15.90 39% off

Goodreads rating: 3.9

$25.90 $15.90 39% off

"Presence" might just be the unlock you've been looking for. If those moments before a big interview or personal confrontation leave you second-guessing yourself, Amy Cuddy's insights offer practical steps to harness your inner strength. It's not about a complete overhaul of your personality, but about simple adjustments that can dramatically shift how you feel about yourself—and how you're perceived by others. Perfect for anyone seeking that extra edge in high-stress situations.
How to Win Friends and Influence Profits: The Art of Winning More Business From Your Clients
David Kean | Marshall Cavendish Books Ltd

How to Win Friends and Influence Profits: The Art of Winning More Business From Your Clients

$31.90 $18.90 41% off

Goodreads rating: 3.71

$31.90 $18.90 41% off

If growing your service business is a priority, this book could be invaluable to you. It's like an owner's manual, providing a practical roadmap to not just win over clients, but to expand your business with them. In a competitive market where your rivals might be one step ahead, insights from "How to Win Friends and Influence Profits" could give you that necessary edge.
Model Business Letters, Emails, and Other Business Documents
Shirley Taylor | Pearson Education Limited

Model Business Letters, Emails, and Other Business Documents

$17.90

Goodreads rating: 3.92

$17.90

60% off est. retail
If clarity and professionalism in your written business communication matters to you, Shirley Taylor's book is like a Swiss Army knife. It's a one-stop shop packed with templates and samples that can save you time and help you make a strong impression in every business scenario. Whether you're drafting an email or penning a complex report, this book can be your go-to guide to get the tone and format just right.
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
Luke Sullivan | John Wiley & Sons Inc

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

$49.90 $37.90 24% off

Goodreads rating: 4.21

$49.90 $37.90 24% off

37% off est. retail
"Hey, Whipple, Squeeze This" isn't just a walkthrough of the advertisement world; it's like cracking open the mind of a master advertiser, Luke Sullivan. As you immerse yourself into the history and evolution of ads—embracing the memorable and the cringeworthy—you'll gain insights distilled from a career's worth of experience. This book is a vibrant mentorship in paperback, ideal for those aspiring to bend creativity towards effective product storytelling.
Persuasion: Convincing Others When Facts Don't Seem to Matter
Just Arrived
Lee Hartley Carter | Tarcherperigee

Persuasion: Convincing Others When Facts Don't Seem to Matter

$11.90

Goodreads rating: 3.67

$11.90

60% off est. retail
If you've ever felt like your logical arguments fall on deaf ears, "Persuasion" by Lee Hartley Carter could be a game-changer for you. Carter draws upon her extensive experience to teach you the finer points of empathy and storytelling in communication. Her insightful strategies aim to bridge divides and engage others meaningfully, ultimately to push conversations - and progress - forward. This book could be a tool to refine your persuasive skills in a world often resistant to change.
How to Think Like a CEO and Act Like a Leader: Practical Insights for Performance and Results!
Michael F. Andrew | Booksurge Publishing

How to Think Like a CEO and Act Like a Leader: Practical Insights for Performance and Results!

$14.90 $10.90 27% off

Goodreads rating: 3.96

$14.90 $10.90 27% off

If you're aiming to sharpen your leadership skills and want insights that can be applied in real-world scenarios, then this book could well be your go-to guide. Michael Andrew doesn't just theorize; he breaks down the traits and actions of successful leaders into digestible, actionable advice. It's a manual crafted for anyone looking to lead more effectively, make strategic decisions, and ultimately achieve standout results. Whether you're already leading a team or aspiring to reach the C-suite, this book promises to boost your performance through practical wisdom.
The Power of We: Succeeding Through Partnerships
Just Arrived
Karl Weber, Jonathan M. Tisch  | Wiley

The Power of We: Succeeding Through Partnerships

$9.90

Goodreads rating: 3.57

$9.90

If you've ever considered the immense value of building strong partnerships, "The Power of We" is an insightful read that could transform your approach. Drawing from Jonathan Tisch's extensive experience, it's an inspiring guide that shows how creating synergy through partnerships can lead to unprecedented success, making it especially relevant for aspiring leaders and entrepreneurs eager to make their mark.
Where Good Ideas Come From: The Natural History of Innovation
Steven Johnson | Riverhead Books

Where Good Ideas Come From: The Natural History of Innovation

$8.90

Goodreads rating: 3.99

$8.90

78% off est. retail
If you're curious about how the world's most pivotal inventions came to be, Steven Johnson's "Where Good Ideas Come From" could be a treasure trove for you. He doesn't just list inventions; he delves into the environments and patterns that breed the spark of genius. For anyone interested in the creative process, entrepreneurship, or the history of technology, this book offers insightful connections that could inspire your own innovative thinking.
Social Selling Mastery for Entrepreneurs: Everything You Ever Wanted to Know About Social Selling
J Chris Reed | Evolve Global Publishing

Social Selling Mastery for Entrepreneurs: Everything You Ever Wanted to Know About Social Selling

$18.90

Goodreads rating: 0.0

$18.90

If you're an entrepreneur looking to leverage the power of social media for selling, Chris J. Reed's expertise could be invaluable to you. He's walked the talk by building his own agency using the exact strategies discussed in the book. The book not only primes you on the what and the why of social selling but practically guides you through creating your own sustainable model, with LinkedIn as a focal point.
Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success
Jordan Belfort | John Murray Publishers

Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

$9.90

Goodreads rating: 3.95

$9.90

If you ever fancied becoming a master at persuasion and sales, "Way of the Wolf" might just be your next great read. Jordan Belfort has taken the very strategies that soared him to infamy and packaged them into an accessible guide. Whether you're rebounding from a setback or aiming to amplify your wealth, Belfort's candid and energetic narrative will arm you with the tools for success.
Lead With Your Customer: Transform Culture and Brand Into World-Class Excellence
Just Arrived
J. Jeff Kober, Mark David Jones  | Association For Talent Development

Lead With Your Customer: Transform Culture and Brand Into World-Class Excellence

$11.90

Goodreads rating: 4.0

$11.90

If you're striving to make a lasting impact within your organization, "Lead With Your Customer" could resonate with you. It educates on intertwining a strong internal culture with brand identity, potentially sparking a transformation towards a customer-centric ethos. A guide that emphasizes sustainable success through customer satisfaction could be just what you need to propel your business forward.
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Brian Solis | Wiley

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

$10.90

Goodreads rating: 3.85

$10.90

82% off est. retail
If you're looking to elevate your brand's presence on social media, "Engage" is an indispensable resource that could really resonate with you. Brian Solis delves deep into the practicalities of connecting with customers in the digital age, offering you hands-on strategies backed by examples that could transform the way you approach social media marketing. And with the focus on measurable results, you'll know exactly how to track your successes and optimize for the future.
The Truth About Getting Your Point Across — And Nothing But The Truth
Lonnie Pacelli | Pearson P T R

The Truth About Getting Your Point Across — And Nothing But The Truth

$8.90

Goodreads rating: 3.38

$8.90

64% off est. retail
If you're aiming to be a more effective communicator, both in your career and personal life, "The Truth About Getting Your Point Across" is an invaluable resource. Lonnie Pacelli lays out 59 principles that cut through the noise, offering guidance that is as accessible as it is actionable. This book is like having a mentor at your fingertips, one who speaks from experience and understands the power of clear, influential communication. Whether you're giving a presentation, working in a team, or navigating a multicultural workplace, these truths can help you speak with confidence and purpose.
Asian Brand Strategy: How Asia Builds Strong Brands
Martin Roll | Palgrave Macmillan

Asian Brand Strategy: How Asia Builds Strong Brands

$19.90 $7.90 60% off

Goodreads rating: 3.63

$19.90 $7.90 60% off

90% off est. retail
If you're intrigued by the intersection of culture and commerce, "Asian Brand Strategy" is a compelling read that dives into the evolving landscape of Asia's market presence. This book offers a deep dive into how Asian companies have sculpted their brands to resonate on a global scale, using thoughtful strategies and innovative approaches. It's a must-read for anyone interested in the intricacies of branding within the dynamic and diverse context of Asian markets.
Persuasion Profiling: How the Internet Knows What Makes You Tick
Maurits Kaptein | Business Contact; 6 Edition

Persuasion Profiling: How the Internet Knows What Makes You Tick

$18.90 $14.90 21% off

Goodreads rating: 3.92

$18.90 $14.90 21% off

If you're intrigued by the algorithms that seem to predict your every desire on the internet, "Persuasion Profiling" is an eye-opener. It unveils the increasingly sophisticated tactics used to influence online behavior. For anyone concerned about privacy or interested in the digital marketing world, this book breaks down how personalization online shapes decisions and preferences, prompting some serious thought about the web's intimate role in our lives.
How the Trading Floor Really Works
Terri Duhon | Bloomberg Press

How the Trading Floor Really Works

$13.90

Goodreads rating: 4.38

$13.90

81% off est. retail
Ever been curious about the pulse of financial markets? "How the Trading Floor Really Works" takes you behind the scenes, offering a real-world perspective on the high-stakes environment of investment banking. Terri Duhon's expertise shines through as she demystifies complex trading concepts and jargon, making it an enlightening read for anyone interested in the forces shaping global finance.
Metadata - The MIT Press Essential Knowledge Series
Jeffrey Pomerantz | The Mit Press

Metadata - The MIT Press Essential Knowledge Series

$9.90 $6.90 30% off

Goodreads rating: 3.78

$9.90 $6.90 30% off

If you're intrigued by the skeletons of modern digital frameworks, "Metadata" is worth your attention. It lays bare the unseen yet critical structures that scaffold our information interactions, particularly as privacy concerns rise with agencies like the NSA in the spotlight. Jeffrey Pomerantz crafts an accessible gateway into understanding the complex yet vital world of metadata, making you appreciate the invisible labor that shapes our daily digital experience.
One Step Ahead: Mastering the Art and Science of Negotiation
David Sally | Oneworld Publications

One Step Ahead: Mastering the Art and Science of Negotiation

$12.90 $8.90 31% off

Goodreads rating: 3.3

$12.90 $8.90 31% off

If you're often finding yourself at the negotiating table, "One Step Ahead" may just be your new secret weapon. Sally delves into the interconnectedness of social psychology and game theory to arm you with the innovative techniques needed for modern-day deal-making. Picture yourself outmaneuvering adversaries with the finesse of history's sharpest minds – this book is your path to getting there.
Art of War for the Sales Warrior: Sun Tzu's Strategy for Salespeople
Gary Gagliardi | Unkno

Art of War for the Sales Warrior: Sun Tzu's Strategy for Salespeople

$33.90 $26.90 21% off

Goodreads rating: 3.97

$33.90 $26.90 21% off

If you're looking to sharpen your sales skills, this book is for you. It bridges ancient wisdom with contemporary sales techniques, providing a unique dual-page format where Sun Tzu’s original text meets modern-day sales interpretations. It's a creative toolkit that could give you an edge in the competitive world of sales.
Renovate Before You Innovate - Why Doing the New Thing Might Not Be the Right Thing
Sergio Zyman, Armin A. Brott  | Portfolio Hardcover

Renovate Before You Innovate - Why Doing the New Thing Might Not Be the Right Thing

$16.90 $4.90 71% off

Goodreads rating: 3.32

$16.90 $4.90 71% off

83% off est. retail
This book is invaluable if you're finding yourself seduced by the siren call of innovation when your business might just need a bit of sprucing up. Zyman digs deep into the pitfalls of chasing the 'new' at the expense of what's 'true'—to your brand, that is. Remember, a fresh coat of paint can often save the structure beneath, which is precisely what you'll learn to do for your business with these insights.
Culture Connection: How Developing a Winning Culture Will Give Your Organization a Competitive Advantage
Just Arrived
Marty Parker | Mcgraw Hill

Culture Connection: How Developing a Winning Culture Will Give Your Organization a Competitive Advantage

$11.90

Goodreads rating: 3.82

$11.90

Culture Connection is a treasure trove for anyone invested in enhancing their organization's ethos. Leaning on insights from esteemed business leaders who've carved success stories through culture, Marty Parker offers a practical guide that could be transformative for your leadership approach. It's not just about theories; it’s actionable intelligence distilled from top-performing companies. If rallying a team around a common vision and unlocking the full potential of your people matters to you, this read is indispensable.
The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Just Arrived
Trout | Mcgraw Hill

The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

$9.90

Goodreads rating: 3.84

$9.90

If you feel overwhelmed by complex business strategies and convoluted management advice, Jack Trout's "The Power of Simplicity" could be the breath of fresh air you’re looking for. It’s particularly relevant for you if you’re in a leadership position and want to get back to the basics. It's not just about stripping away the unnecessary; it's about gaining clarity on what truly matters to make your business succeed.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.