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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Negotiating For Dummies
Michael C. Donaldson | For Dummies

Negotiating For Dummies

$8.90 $6.90 22% off

Goodreads rating: 3.84

$8.90 $6.90 22% off

In stock: Well Read

Whether you're sealing deals, settling disputes, or just want to feel more confident navigating everyday transactions, "Negotiating for Dummies" offers practical guidance. It breaks down the intricacies of negotiation into understandable steps, helping you communicate better and strike more beneficial agreements. With this book, frustration during negotiations could become a thing of the past.
Implementing 802.11, 802.16, and 802.20 Wireless Networks: Planning, Troubleshooting, and Operations
Ron Olexa | Newnes

Implementing 802.11, 802.16, and 802.20 Wireless Networks: Planning, Troubleshooting, and Operations

$33.90

Goodreads rating: 1.0

$33.90

68% off est. retail

In stock: Well Read

If you're fascinated by the technicalities of wireless communications and seeking to deepen your understanding in this swiftly evolving field, "Implementing 802.11, 802.16, and 802.20 Wireless Networks" is an indispensable treasure trove. Bruce A. Fette has meticulously compiled practical insights that not only shed light on the planning phase but also provide nuggets of wisdom for troubleshooting and managing wireless networks. Your go-to handbook awaits, whether you're a student, engineer, or IT professional.
21 Days to Unlimited Power with People
James K. Van Fleet | Prentice Hall Direct

21 Days to Unlimited Power with People

$8.90

Goodreads rating: 3.26

$8.90

In stock: Well Read

If you've ever felt like you're not quite clicking with others or you want to improve your people skills, this book is your guide. It's a practical playbook for boosting your interpersonal influence, perfect for anyone looking to thrive in both personal and professional relationships. With actionable advice spread over a 21-day plan, you'll find it's like having a personal coach in the art of human connection.
Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch - Thryft

Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch

$7.90 $3.90 51% off

Goodreads rating: 4.0

$7.90 $3.90 51% off

96% off est. retail

In stock: Very Good

This book is a comprehensive guide for professionals and decision makers in the IT, Telecoms and Media industries looking to create and launch successful mobile services. The author provides real case studies and experiences to help readers understand the challenges and keys to success in this industry. It also highlights the impact of mobile devices and customer behavior on mobile services, and offers best practices for making service environments efficient and powerful. Overall, this book is an invaluable resource for anyone looking to create successful mobile services.
Introducing Visual Identities for Small Businesses
Robert Klanten, A. Sinofzik  | Gestalten

Introducing Visual Identities for Small Businesses

$18.90 $11.90 37% off

Goodreads rating: 4.36

$18.90 $11.90 37% off

80% off est. retail

In stock: Very Good

If you're nurturing a small business or fueling a passion project, this book could become your visual bible. It's a treasure of inspiration, revealing how budget constraints can actually spark design ingenuity. Dive into a world where creativity meets personal touch, proving that a compelling visual identity is within your reach.
Job Interviews For Dummies - Thryft
Joyce Lain Kennedy | Hungry Minds Inc

Job Interviews For Dummies

$7.90 $3.90 51% off

Goodreads rating: 3.74

$7.90 $3.90 51% off

81% off est. retail

In stock: Very Good

This comprehensive guide not only teaches you the fundamental steps of a successful interview, but also provides tips on how to research the company, prepare a strong presentation, and effectively answer questions. With the added addition of relatable cartoons, this book is a must-read for any job seeker.
Marketing Management: Asian Perspectives - Thryft
Swee Hoon Ang, Philip Kotler, Siew Meng Leong  | Prentice Hall

Marketing Management: Asian Perspectives

$5.90 $3.90 34% off

Goodreads rating: 3.85

$5.90 $3.90 34% off

95% off est. retail

In stock: Well Read

This book is highly recommended for professionals in the marketing field who are seeking to understand the unique challenges of Asian markets. It offers practical insights into the behavior of Asian consumers and markets, providing updated empirical data and country-by-country analyses. The addition of new marketing examples from China, Hong Kong, and India, as well as end-of-chapter concept applications, make it a valuable resource for real businesses facing marketing challenges in Asia.
Life As a Daymaker: How to Change the World by Simply Making Someone's Day - Thryft
David Wagner | Jodere Group

Life As a Daymaker: How to Change the World by Simply Making Someone's Day

$10.90 $3.90 64% off

Goodreads rating: 4.13

$10.90 $3.90 64% off

87% off est. retail

In stock: Very Good

If you're feeling the need to infuse your daily routine with more purpose, Wagner's perspective can be a game-changer. His notion that we can deeply impact the world one kind gesture at a time is simple yet profound. This book not only provides a shot of optimism but gives concrete ways to make positivity a daily practice. It's a heartfelt reminder that we're all interconnected, and even small actions can echo positively in others' lives.
Letter Writing - Collins Pocket Reference
Louise Bostock Lang | Harpercollins (uk)

Letter Writing - Collins Pocket Reference

$13.90

Goodreads rating: 5.0

$13.90

In stock: Well Read

Whether you're struggling with thank-you notes or seeking to craft professional letters that won't get lost in a pile, "Letter Writing - Collins Pocket Reference" is a handy companion. It melds timeless etiquette with contemporary communication, which is ideal if you aim to leave a lasting impression in both personal and business realms.
What's In A Name? - Advertising And The Concept Of Brands
John Philip Jones | Jossey-bass Inc Pub

What's In A Name? - Advertising And The Concept Of Brands

$8.90 $4.90 45% off

Goodreads rating: 3.8

$8.90 $4.90 45% off

89% off est. retail

In stock: Well Read

If the power of a name has ever intrigued you, this book is your gateway to understanding the psychology and effectiveness of branding in advertising. John Philip Jones presents compelling arguments, backed by research, that will challenge your perceptions of marketing success and consumer habits. It could change the way you think about every ad you see.
How Asia Advertises
Jim Aitchison | Wiley

How Asia Advertises

$13.90 $5.90 58% off

Goodreads rating: 3.64

$13.90 $5.90 58% off

93% off est. retail

In stock: Very Good

"How Asia Advertises" is more than just another book on ads; it dives into the heart of what makes a campaign truly successful—strategy and problem-solving. If you're operating in the Asian market or just fascinated by its advertising dynamics, this book could be your atlas. Through 100 compelling case studies, it not only showcases creativity but also delves into the marketing philosophies that drive a third of the world's consumers. It's a broad, data-backed look at ads that work, a resource that can enrich your understanding whether you're a professional or a student of the trade.
Direct Mail - Thryft
Stephen Knapp | Rockport Pub

Direct Mail

$7.90 $3.90 51% off

Goodreads rating: 3.5

$7.90 $3.90 51% off

83% off est. retail

In stock: Very Good

This book is a must-read for anyone interested in learning how to run successful direct mail campaigns. With its concise 79 pages, readers can expect to gain actionable insights into the art and science of direct mail. Stephen Knapp provides clear and detailed instructions on how to plan and execute campaigns that convert, making this book an invaluable asset for both new and experienced marketers alike.
50 Winning Answers to Interview Questions: Everything You Need to Know to Prepare Yourself for the Job Interview - Thryft

50 Winning Answers to Interview Questions: Everything You Need to Know to Prepare Yourself for the Job Interview

$11.90 $3.90 67% off

$11.90 $3.90 67% off

77% off est. retail

In stock: Very Good

This book would be a good read for anyone seeking to master the interview process. With 50 concise and winning answers, it provides valuable insights and guidance on how to confidently tackle any job interview. It covers everything you need to know to prepare yourself, making it an essential resource for job seekers.
Easy Peasey: People Skills for Life
Allan Pease, Barbara Pease  | Pease International

Easy Peasey: People Skills for Life

$8.26

Goodreads rating: 3.69

$8.26

54% off est. retail

In stock: Well Read

This book is a great read for individuals who struggle with communication and social skills. Allan Pease's expertise in body language and communication shines through the pages, providing practical tips and tricks to make a lasting impression on those around you. Readers will appreciate the straightforward language and easy-to-follow advice, making it a must-read for anyone looking to improve their people skills.
The Public Relations Writer's Handbook: The Digital Age
New
Carol Ames, Don Spetner, Merry Aronson  | Jossey-bass

The Public Relations Writer's Handbook: The Digital Age

$16.90

Goodreads rating: 3.65

$16.90

70% off est. retail

In stock: Well Read

Whether you're just starting in public relations or looking to refine your writing, this handbook can act as your compass. It breaks down the art into bite-sized, manageable pieces, making it easier for you to craft compelling narratives that resonate in our fast-paced digital world. With its emphasis on modern strategies and practical examples, it's like having a mentor guiding your every keystroke.
Up the Agency: The Funny Business Of Advertising - Thryft
Peter Mayle | St. Martin's Griffin

Up the Agency: The Funny Business Of Advertising

$9.90 $3.90 61% off

Goodreads rating: 3.56

$9.90 $3.90 61% off

83% off est. retail

In stock: Very Good

This book is a must-read for anyone curious about the inner workings of the advertising industry. With sharp wit and a keen eye for detail, Peter Mayle takes readers on a rollercoaster ride through the ups and downs of a creative career in this glamorous yet cutthroat world. From the frenzy and desperation of putting together a new campaign to the fickleness of the product-buying public, Mayle's honest and humorous insights will keep you entertained from start to finish. A hilarious and eye-opening read for both insiders and outsiders alike.
Cutting Edge Advertising
Jim Aitchison, Neil French  | Prentice Hall Ptr

Cutting Edge Advertising

$8.90 $3.90 56% off

Goodreads rating: 4.02

$8.90 $3.90 56% off

In stock: Well Read

If you're looking to revolutionize the way you approach print advertising, "Cutting Edge Advertising" could be a game-changer for you. This book isn't stuck in the past—it actively dismantles outdated methods and takes you on a journey through the principles that are shaping advertising now. You'll gain insider knowledge from renowned advertising professionals and learn how to craft compelling ads that resonate in today's market. This isn't just theory; it’s a practical guide that will inspire you to create and innovate.
Hostage at the Table: How Leaders Can Overcome Conflict, Influence Others, and Raise Performance
Joe W. Forehand, George Kohlrieser  | Jossey-bass

Hostage at the Table: How Leaders Can Overcome Conflict, Influence Others, and Raise Performance

$5.90 $4.90 17% off

Goodreads rating: 4.07

$5.90 $4.90 17% off

90% off est. retail

In stock: Well Read

If you're feeling wedged in conflicts or stagnation within your team or organization, "Hostage at the Table" could bring that paradigm shift you're after. George Kohlrieser doesn't just give textbook advice; he injects the intensity and pragmatism of real-life hostage negotiation into the corporate world. For leaders seeking innovative ways to influence and elevate their team's performance, this book could be the ace up your sleeve.
Talk to Win - Six Steps to a Successful Vocal Image
Lillian Glass | Perigee Trade

Talk to Win - Six Steps to a Successful Vocal Image

$10.90 $5.90 46% off

Goodreads rating: 3.84

$10.90 $5.90 46% off

71% off est. retail

In stock: Very Good

If you’re feeling like your spoken words just aren't landing or you're looking to strengthen your personal and professional interactions, 'Talk To Win' could be the game-changer you've been searching for. Dr. Glass digs into the nuances of effective communication with a focus on the impact of your voice, offering practical advice that's been honed since 1987 but still feels incredibly relevant for today's world. It's a strategy-packed read for anyone eager to leave a lasting impression every time they speak.
The Art of Engagement: Bridging the Gap Between People and Possibilities - Thryft
Rich Berens, Jim Haudan  | Mcgraw Hill

The Art of Engagement: Bridging the Gap Between People and Possibilities

$5.90 $3.90 34% off

Goodreads rating: 4.1

$5.90 $3.90 34% off

91% off est. retail

In stock: Well Read

Recommendation: This book is a must-read for anyone who wants to bridge the gap between strategies and execution in their organization. With real-world case studies and practical tools, Jim Haudan provides a roadmap to engage employees at every level and achieve strategic goals. The unique feature of this book lies in its highly visual "learning maps" and illustrations, making it easy for readers to understand and apply the concepts. Whether you're a CEO, manager, or team leader, "The Art of Engagement" will empower you to communicate effectively, motivate your workforce, and drive the success of your company.
Emotional Intelligence 2.0
Jean Greaves, Travis Bradberry  | Talentsmart

Emotional Intelligence 2.0

$4.90 $3.90 20% off

Goodreads rating: 3.85

$4.90 $3.90 20% off

86% off est. retail

In stock: Like New, Very Good, Well Read

If you're the type who is always eager to grow personally and professionally, "Emotional Intelligence 2.0" could be a game-changer for you. Imagine understanding your emotions in a way that helps you navigate through work conflicts, relationships, and personal challenges more effectively. This isn't just about insights—it's about real-world application, with strategies that you can start practicing immediately to improve the way you interact with the world around you.
Wireless Communications : Principles and Practice - Thryft
PEARSON INDIA | Theodore S. Rappaport

Wireless Communications : Principles and Practice

$5.90 $3.90 34% off

Goodreads rating: 3.99

$5.90 $3.90 34% off

In stock: Well Read

Wireless Communications: Principles and Practice by Theodore S Rappaport is an essential reference book for anyone interested in wireless communication and network technology. The book covers all aspects of wireless communication principles and practice, including the latest 4G and 5G technologies. Its most unique feature is the comprehensive treatment of practical design examples, making this book a hands-on guide for wireless communication engineers and technologists. Highly recommended for those interested in advancing their knowledge in this field.
The Want Makers
Eric Clark | Penguin Books

The Want Makers

$10.90 $5.90 46% off

Goodreads rating: 3.67

$10.90 $5.90 46% off

62% off est. retail

In stock: Very Good

"The Want Makers" is a thought-provoking dive into the advertising world that surrounds us. If you've ever felt curious about the invisible forces that nudge our decisions every day, Eric Clark's well-researched exploration will provide you not just with historical insights, but with a critical lens to view modern consumer culture. It's a revealing read for anyone interested in the psychological levers behind our spending habits and societal trends.
The Art of Business Communication: How to Use Pictures, Charts and Graphs to Make Your Message Stick
Graham Shaw | Pearson Business

The Art of Business Communication: How to Use Pictures, Charts and Graphs to Make Your Message Stick

$14.90 $9.90 34% off

Goodreads rating: 4.13

$14.90 $9.90 34% off

65% off est. retail

In stock: Very Good

Imagine presentations that captivate and resonate–that's what this book arms you with. Learning to harness visuals can transform your ability to share ideas and engage with your audience, be it in a boardroom or at a conference. This guide is invaluable for anyone seeking to enhance their communication skills with the power of imagery.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle | Portfolio Trade

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

$12.90 $8.90 31% off

Goodreads rating: 3.84

$12.90 $8.90 31% off

60% off est. retail

In stock: Very Good

If you're fascinated by the digital age's transformation, "The Search" is a compelling read. It unveils the dramatic changes in business and society, led by Google and the rise of online search. As you delve into this book, you'll gain a deeper understanding of how searching shapes our everyday lives and has altered the very fabric of our culture. It's a narrative that's especially relevant if you're intrigued by the intersection of technology, business, and daily existence.
Foundations of Marketing - Thryft

Foundations of Marketing

$27.90 $7.90 72% off

Goodreads rating: 3.7

$27.90 $7.90 72% off

92% off est. retail

In stock: Very Good

"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.
Perfect Phrases for Performance Reviews
Douglas Max | Mcgraw Hill

Perfect Phrases for Performance Reviews

$10.90 $5.90 46% off

Goodreads rating: 3.92

$10.90 $5.90 46% off

68% off est. retail

In stock: Very Good

If you're leading a team and dread performance review time, "Perfect Phrases for Performance Reviews" might just be the resource you're looking for. This book offers a plethora of ready-to-use phrases that can help you communicate more effectively with your employees. You'll find it easier to describe a wide range of performance issues and workplace behaviors in a way that's constructive and clear, which is especially valuable if you're aiming to inspire growth and improvement without causing unnecessary discomfort or misunderstanding.
Intercultural Business Communication - Thryft
Lillian H. Chaney | Pearson College Div

Intercultural Business Communication

$16.90 $3.90 77% off

Goodreads rating: 3.74

$16.90 $3.90 77% off

97% off est. retail

In stock: Well Read

This book is perfect for business professionals and managers who want to learn how to effectively communicate in a cross-cultural setting. The book provides practical tips on conducting negotiations across different countries, writing business letters in different societies, and other important information on intercultural communication. Readers will appreciate the straightforward and concise writing style, as well as the practical advice that can be applied in real-life business situations.
Organisational Behaviour: Concepts, Controversies and Applications
Stephen Robbins | Prentice Hall Australia (a Pearson Education Australia Company)

Organisational Behaviour: Concepts, Controversies and Applications

$8.90 $4.90 45% off

Goodreads rating: 0.0

$8.90 $4.90 45% off

In stock: Well Read

Delving into this book is like having a front-row seat to the inner workings of various workplace cultures—it's a classic primer for understanding employee motivation and organizational practices. Whether you're a manager looking to inspire or an employee aiming to climb the corporate ladder, Robbins and Waters-Marsh provide both the theories and real-world applications to navigate the complexities of organizational behavior effectively.
Valuable Content Marketing: How to make quality content the key to your business success - Thryft
Sonja Jefferson, Sharon Tanton  | Kogan Page

Valuable Content Marketing: How to make quality content the key to your business success

$27.90 $5.90 79% off

Goodreads rating: 3.9

$27.90 $5.90 79% off

88% off est. retail

In stock: Well Read

If you're looking to give your business a serious edge in the digital marketplace, "Valuable Content Marketing" could be your playbook. It breaks down the art and science of content marketing into actionable strategies that can help elevate your brand and drive customer engagement. It's a field-tested guide that can turn your content efforts into tangible business success.
Organizational Behaviour
David A. Buchanan, Andrzej Huczynski  | Prentice Hall

Organizational Behaviour

$35.90 $19.90 45% off

Goodreads rating: 3.71

$35.90 $19.90 45% off

89% off est. retail

In stock: Well Read

If understanding how organizations tick fascinates you, you'll find this text invaluable. Buchanan and Huczynski break down complex behaviors into digestible concepts, ideal for students or professionals eager to grasp the intricacies of workplace dynamics, motivation, and culture. It's a deep dive that's as educational as it is practical.
Confessions Of A Real Estate Agent - Thryft
Terry Ryder | Wrightbooks

Confessions Of A Real Estate Agent

$9.90 $4.90 51% off

Goodreads rating: 3.0

$9.90 $4.90 51% off

88% off est. retail

In stock: Very Good

This book is an eye-opener, especially if you're diving into the real estate market. Terry Ryder provides a maverick journalist's perspective on the industry, exposing the underbelly of real estate dealings with candid, often shocking, accounts. It's ideal for arming yourself against the sly tactics agents might use, offering wisdom through entertaining yet cautionary tales.
Feedback That Works: How to Build and Deliver Your Message
Center for Creative Leadership (CCL), Sloan R. Weitzel  | Pfeiffer

Feedback That Works: How to Build and Deliver Your Message

$10.90 $8.90 18% off

Goodreads rating: 3.82

$10.90 $8.90 18% off

66% off est. retail

In stock: Very Good

If you're aiming to sharpen your feedback skills, this book is a perfect tool. It breaks down the complexities of giving and receiving feedback into easily digestible steps, allowing you to effectively foster growth in your workplace. The Center for Creative Leadership has distilled their extensive expertise into this guide, making it an invaluable resource for anyone looking to develop this crucial skill. Whether you're just starting out as a team leader or are looking to refine your executive feedback tactics, this book offers actionable insights for you to apply immediately.
Consumer Behavior : International Edition - Thryft

Consumer Behavior : International Edition

$18.90 $3.90 79% off

$18.90 $3.90 79% off

In stock: Well Read

This book is great for undergraduate or first year MBA students who want to understand how the Internet has changed the way people obtain information about potential purchases. With a strong empirical and market segmentation approach, it includes 32 Active Learning mini-cases, making it interactive and engaging. The book's most unique feature is its focus on the digital era, making it a must-read for anyone interested in understanding consumer behavior in the modern age.
Beginning ASP Databases - Thryft
Thearon Willis | Wrox Press

Beginning ASP Databases

$7.90 $3.90 51% off

Goodreads rating: 3.38

$7.90 $3.90 51% off

In stock: Very Good

This book is a must-read for anyone looking to master ASP databases with ADO. With its practical approach and comprehensive coverage, it provides a deep understanding of the theory and practice of using ADO with ASP. The numerous examples, exercises, and quizzes make it easy to grasp the concepts and apply them to real-world projects. By the end, you'll have a portfolio of data-intensive web pages, showcasing your expertise and providing a great return on your investment.
Leadership Practice and Perspectives - Thryft
Kevin Roe | Oxford University Press

Leadership Practice and Perspectives

$11.90 $9.90 17% off

Goodreads rating: 3.6

$11.90 $9.90 17% off

89% off est. retail

In stock: Like New

If you're looking to understand leadership beyond just theoretical concepts, this book brings them to life. It's well-suited for students or aspiring leaders who appreciate learning from varied, real-world scenarios. Kevin Roe has a way with words that makes complex ideas approachable, and you're likely to finish this book with a richer perspective on what it takes to lead in different settings.
Marketing Research
New
Carl D. McDaniel, Roger H. Gates  | John Wiley & Sons Ltd

Marketing Research

$13.90

Goodreads rating: 3.03

$13.90

In stock: Well Read

If you're diving into the realm of market research, McDaniel and Gates have crafted a guide that's both practical and grounded in real-life applications. Their hands-on approach means you'll get to explore actual data samples, meet industry professionals through the text, and tackle case problems that mirror real business challenges. This is a resource that promises not just to teach you the theory but to arm you with the skills to analyze and apply market research effectively.
Measuring Marketing: 103 Key Metrics Every Marketer Needs - Thryft
John A. Davis | Wiley

Measuring Marketing: 103 Key Metrics Every Marketer Needs

$8.90 $3.90 56% off

Goodreads rating: 3.4

$8.90 $3.90 56% off

In stock: Well Read

If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.
Services Marketing - Thryft
Christopher Lovelock | Pearson Education Australia

Services Marketing

$5.90 $3.90 34% off

Goodreads rating: 4.18

$5.90 $3.90 34% off

97% off est. retail

In stock: Well Read

Services Marketing is a valuable resource for students and professionals alike who wish to learn the art of marketing services in the Asia-Pacific region. With updated case studies, the book offers a contemporary perspective on the competitive world of services marketing, and its authors - Christopher H Lovelock, Paul Patterson, and Jochen Wirtz - bring a wealth of knowledge and experience to the table. The book's strategic marketing framework is flexible and conducive to learning, making it a perfect choice for both undergraduate and graduate-level courses.
The Definitive Book of Body Language
Barbara Pease, Allan Pease  | Manjul Publishing House Pvt Ltd

The Definitive Book of Body Language

$8.90 $6.90 22% off

Goodreads rating: 3.96

$8.90 $6.90 22% off

84% off est. retail

In stock: Well Read

You might find 'The Definitive Book of Body Language' intriguing if you've ever been curious about the silent conversations that occur in moments when no words are exchanged. It's practical for both business professionals looking to gain an edge in negotiations, and for anyone interested in sharpening their social skills. The book provides insight into unspoken communication, helping you understand not just others, but also yourself more deeply.
The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

$7.90 $3.90 51% off

$7.90 $3.90 51% off

89% off est. retail

In stock: Very Good

This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.
International Project Management - Thryft
Kathrin Koster | Sage Publications Ltd

International Project Management

$30.90 $12.90 58% off

Goodreads rating: 4.15

$30.90 $12.90 58% off

88% off est. retail

In stock: Like New

If you find yourself juggling projects with teams that span continents and cultures, this book will be your guide. It lays out the complexity of managing projects outside of a single-country context and provides insights on how to synchronize methods, expectations, and practices in a clear, accessible way. Kathrin Köster offers both the theoretical underpinnings and the practical applications of international project management, equipping you with the skills to lead with confidence across borders.
The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns - Thryft
Kim Dushinski | Cyberage Books

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

$9.90 $4.90 51% off

Goodreads rating: 3.71

$9.90 $4.90 51% off

89% off est. retail

In stock: Very Good

This book is a must-read for anyone looking to understand the intricacies of mobile marketing. With step-by-step guidelines and tips based on real-world experiences, it offers invaluable insights into the world of mobile advertising. Whether you're a small business or a large corporation, this book will equip you with the knowledge and tools to effectively engage with your audience and build stronger consumer relationships. Don't miss out on the opportunity to put your message in the palms of your customers' hands!
Nice Girls Just Don't Get It
Lois P. Frankel | Hachette Australia

Nice Girls Just Don't Get It

$8.90 $7.90 11% off

Goodreads rating: 3.61

$8.90 $7.90 11% off

In stock: Well Read

If you've felt pushed around or overlooked, this is a game-changer. Frankel and Frohlinger draw a line in the sand, encouraging you to step over the threshold from 'nice' to 'winning'. They're not just theorizing; they offer concrete strategies for everyday situations, reshaping the 'nice girl' narrative into one where your voice is heard and your needs are met. You'll finish this book feeling inspired to tackle life with a fresh, assertive outlook.
International Public Relations : Negotiating Culture, Identity, and Power - Thryft
Patricia A. Curtin, T. Kenn Gaither  | Sage Publications, Inc

International Public Relations : Negotiating Culture, Identity, and Power

$24.90 $6.90 72% off

Goodreads rating: 2.92

$24.90 $6.90 72% off

95% off est. retail

In stock: Very Good

The book effectively illustrates how theory informs practice with its unique cultural-economic model and practice matrix. It offers a comprehensive and critical approach to global public relations practices with real-world examples from around the world. Readers can expect to gain a deep understanding of cultural diversity, ethics, and values in international public relations. It is an excellent resource for students and professionals interested in expanding their knowledge of global public relations practices.
One Stop Marketing - Thryft
Jonathan Trivers | John Wiley & Sons

One Stop Marketing

$8.90 $6.90 22% off

Goodreads rating: 3.0

$8.90 $6.90 22% off

88% off est. retail

In stock: Well Read

If you're a small business owner feeling lost in a sea of retail giants, "One Stop Marketing" could be your compass. Trivers zeroes in on the marketing know-how that can help your store stand out, delighting your core customers and pivoting as their habits evolve. The practical tips from real-world examples are like having a marketing mentor—informative and action-oriented.
The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly - Thryft
David Meerman Scott | Wiley

The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

$7.90 $3.90 51% off

Goodreads rating: 3.84

$7.90 $3.90 51% off

87% off est. retail

In stock: Well Read

Recommended for marketers wanting to stay current. Provides step-by-step actions for harnessing the internet to connect with customers. Includes a new chapter on mobile marketing and fresh case studies.
The Complete Idiot's Guide to Terrific Business Writing
New
Marcia Layton Turner | Alpha

The Complete Idiot's Guide to Terrific Business Writing

$9.90

Goodreads rating: 4.0

$9.90

In stock: Very Good

Picture yourself acing that next report or proposal with renewed confidence. 'The Complete Idiot's Guide to Terrific Business Writing' isn't just for brushing up basics; it's a treasure trove of savvy advice and refreshing ideas to transform your written communications at work. Marcia Layton Turner's experience shines as she delivers practical tips, ensuring what you pen down not only conveys your message but also captivates your audience. Whether it's a sales letter or a press release, this book is your ally in elevating your business writing game.
You Are the Message
New
Roger Ailes | Currency

You Are the Message

$9.90

Goodreads rating: 3.9

$9.90

In stock: Well Read

If you often find yourself presenting ideas or simply want to enhance your personal communication skills, "You Are the Message" could be the compass you've been looking for. It dives into the heart of effective communication, guided by the expertise of a man who has advised presidents. It's not just theory; it's practical wisdom that could transform the way you connect with others.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

$32.90 $16.90 49% off

Goodreads rating: 4.0

$32.90 $16.90 49% off

90% off est. retail

In stock: Well Read

For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.