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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Masterful Coaching - Thryft
Robert Hargrove | Pfeiffer

Masterful Coaching

$8.90 from $5.90 Save up to 40%

Goodreads rating: 3.68

$8.90 from $5.90 Save up to 40%

In stock: Well Read

Imagine being the leader who not only surpasses goals but reshapes their very conception of success. 'Masterful Coaching' could be your guide, drawing on profound coaching experiences, it invites you on a journey of triple loop learning. This isn't merely about strategy; it's a deep dive that challenges and refines your inner leader to achieve what once seemed impossible.
The Manager's Book of Decencies - Thryft
Steve Harrison | Mcgraw-hill

The Manager's Book of Decencies

$7.90 from $3.90 Save up to 56%

Goodreads rating: 3.38

$7.90 from $3.90 Save up to 56%

In stock: Very Good

Recommendation: This book offers a refreshingly practical and actionable guide for managers looking to improve their company's culture. Through the concept of "small decencies", the author demonstrates how simple gestures can have a significant impact on communication, teamwork, and productivity. By focusing on authentic and personal interactions, this book provides valuable insights that can be implemented in any organization, regardless of its size or industry. Whether you're a seasoned executive or a new manager, The Manager's Book of Decencies will inspire you to create a workplace environment that fosters mutual respect and shared values.
Mashups : Strategies for the Modern Enterprise - Thryft
J. Jeffrey Hanson | Addison-wesley Professional

Mashups : Strategies for the Modern Enterprise

$10.90 from $5.90 Save up to 54%

Goodreads rating: 0.0

$10.90 from $5.90 Save up to 54%

In stock: Very Good

Mashups: Strategies for the Modern Enterprise is a useful guide for enterprise developers who want to create reliable, secure, flexible, and effective mashups through various styles, technologies, and standards for better production-environment outcomes. Recommended for those who want to explore the possibilities of leveraging mashups for competitive edge.
There Is Life After College - What Parents And Students Should Know About Navigating School to Prepare for the Jobs of Tomorrow - Thryft
Jeffrey J. Selingo | William Morrow

There Is Life After College - What Parents And Students Should Know About Navigating School to Prepare for the Jobs of Tomorrow

$8.68 from $5.90 Save up to 36%

Goodreads rating: 3.99

$8.68 from $5.90 Save up to 36%

In stock: Like New

If you're feeling the post-graduation blues or worrying about your child's future, "There Is Life After College" is a must-read. Jeffrey Selingo doesn't just dwell on the challenges new grads face; he provides a clear roadmap to success in today's tough job market. This book is more than a comfort; it's a strategic guide that addresses worries with actionable advice, making it invaluable for students and parents alike.
Power Interviews: Job Winning Tactics from Fortune 500 Recruiters - Thryft
Neil Yeager, Lee Hough  | Wiley

Power Interviews: Job Winning Tactics from Fortune 500 Recruiters

$9.90 from $7.90 Save up to 28%

Goodreads rating: 3.25

$9.90 from $7.90 Save up to 28%

In stock: Well Read

Heading into an interview can be nerve-wracking, but "Power Interviews" is like having a coach in your corner who knows all the plays of the corporate giants. The book doesn't just prep you with potential questions; it helps you dive into the psychology of interviewing, giving you the tools to read the situation and react effectively. You'll feel prepared to handle the curveballs and close the deal with confidence, potentially turning that interview into a career-defining moment.
Research Methods for Media and Communication - Thryft
Niranjala Weerakkody | Oxford University Press

Research Methods for Media and Communication

$8.90 from $4.90 Save up to 51%

Goodreads rating: 2.0

$8.90 from $4.90 Save up to 51%

In stock: Well Read

If you're diving into media and communication studies, this book will be your trusty companion. It breaks down complex research methods into digestible parts, providing a foundational grasp of qualitative and quantitative approaches. Whether you're focusing on journalism or public relations, you'll find this resource invaluable for navigating the intricacies of social sciences research in these fields.
The Official Guide for GMAT Review 2017 with Online Question Bank and Exclusive Video - Thryft

The Official Guide for GMAT Review 2017 with Online Question Bank and Exclusive Video

$7.90 from $4.90 Save up to 45%

$7.90 from $4.90 Save up to 45%

In stock: Very Good, Well Read

This book is essential for anyone looking to excel in the GMAT exam. With its personalized study plan, diagnostic test, and extensive practice questions, it allows you to focus on your areas of improvement. The detailed explanations and scoring information for example essays help you understand the test format and plan your approach. Don't waste time on what you already know – use this book to turn your weaknesses into strengths and boost your confidence for a high score.
The One Minute Meeting: How to Speak Without Fear, Inspire any Audience, and Conduct Time-Effective Meetings - Thryft
Omar Periu | Omar Periu International, Inc.

The One Minute Meeting: How to Speak Without Fear, Inspire any Audience, and Conduct Time-Effective Meetings

$5.90 from $3.90 Save up to 51%

Goodreads rating: 3.0

$5.90 from $3.90 Save up to 51%

In stock: Very Good

This book is perfect for anyone who finds themselves leading or participating in meetings on a regular basis. The unique and distinctive feature of this book is its practical tips and strategies for conducting time-effective meetings, as well as how to speak confidently and inspire any audience. Users will appreciate the straightforward and easy-to-implement advice that can significantly improve their communication skills.
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing - Thryft
Lois Kelly | Amacom Books

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

$8.90 from $4.90 Save up to 51%

Goodreads rating: 3.6

$8.90 from $4.90 Save up to 51%

In stock: Well Read

If you're intrigued by the power of modern marketing and crave a deeper understanding than just creating a buzz, 'Beyond Buzz' is for you. Lois Kelly dives into the art of message crafting that resonates deeply with customers. It's not just about the noise; it's about striking the right chord for effective, conversation-driven marketing. Read this if you're ready to elevate your word-of-mouth strategy from mere noise to a meaningful dialogue.
Everyday Engineering - Thryft
Ideo, Andrew K. Burroughs  | Chronicle Books

Everyday Engineering

$10.90 from $4.90 Save up to 55%

Goodreads rating: 3.74

$10.90 from $4.90 Save up to 55%

In stock: Well Read

"Everyday Engineering" by IDEO can be a great read for individuals interested in design, creativity, and engineering. The book teaches readers to see the world through an engineer's perspective by analyzing the various structures and details present in our environment. The simple yet informative pictures used to illustrate how objects and environments behave over time make this book a captivating and educational read. Overall, this book has a unique and practical approach to understanding engineering, making it an excellent recommendation for anyone interested in design and engineering.
Supply Chain Science - Thryft
Wallace J. Hopp | Waveland Pr Inc

Supply Chain Science

$8.90 from $5.90 Save up to 37%

Goodreads rating: 3.93

$8.90 from $5.90 Save up to 37%

In stock: Like New

If navigating the complexities of supply chains seems daunting, "Supply Chain Science" can be your compass. Wallace J. Hopp makes the intricate world of supply chain management accessible with a blend of scientific approach and practical examples. You'll find it particularly helpful if you're a manager aiming to understand operational systems without getting bogged down by heavy math. Perfect for enhancing your strategic planning with grounded insights.
Naked People Won't Help You : Keep Your Cool, Capture the Confidence, and Conquer the Fear of Public Speaking - Thryft
Steve Ozer | Possibility Press

Naked People Won't Help You : Keep Your Cool, Capture the Confidence, and Conquer the Fear of Public Speaking

$6.90 from $3.90 Save up to 56%

Goodreads rating: 3.71

$6.90 from $3.90 Save up to 56%

In stock: Well Read

This book is perfect for anyone who has an extreme fear of public speaking. Steve Ozer, who once had a debilitating fear himself, provides a practical, step-by-step process to conquer this fear and become a confident speaker. With humor and inspiring stories, Ozer exposes the origins and consequences of the fear, and lays out a simple plan to overcome it forever. By reading this book and applying its techniques, you can gain the self-confidence needed to excel in both professional and personal life. Get ready to unleash your true potential and become a fearless public speaker!
Direct Mail - Thryft
Stephen Knapp | Rockport Pub

Direct Mail

$5.90 from $3.90 Save up to 51%

Goodreads rating: 3.5

$5.90 from $3.90 Save up to 51%

In stock: Very Good

This book is a must-read for anyone interested in learning how to run successful direct mail campaigns. With its concise 79 pages, readers can expect to gain actionable insights into the art and science of direct mail. Stephen Knapp provides clear and detailed instructions on how to plan and execute campaigns that convert, making this book an invaluable asset for both new and experienced marketers alike.
Business Breakthrough French - Thryft
Brian Hill | Palgrave Macmillan

Business Breakthrough French

$8.68 from $5.90 Save up to 36%

Goodreads rating: 2.0

$8.68 from $5.90 Save up to 36%

In stock: Very Good

If you're venturing into the French business world or looking to polish your professional portfolio, "Business Breakthrough French" is an invaluable tool. This course is designed to help you grasp the language in a practical and relevant manner, well-suited for today's fast-paced business interactions. It's the linguistic leg-up you need to confidently navigate through francophone business environments.
Communication Mosaics : An Introduction to the Field of Communication, International Edition - Thryft
Julia T. Wood | Cengage Learning

Communication Mosaics : An Introduction to the Field of Communication, International Edition

$14.90 from $6.90 Save up to 59%

Goodreads rating: 3.49

$14.90 from $6.90 Save up to 59%

In stock: Well Read

This book is a great choice for anyone who wants to improve their communication skills, both in their personal and professional life. Its unique feature is its focus on the mosaic-like nature of communication, emphasizing the different contexts in which communication takes place. The author's first-person narrative style and relatable student commentaries make the text engaging and easy to read, while its up-to-date research and practical advice provide readers with concrete steps to becoming a more effective communicator. Overall, this book is highly recommended for anyone looking to enhance their communication skills and succeed in their personal and professional endeavors.
Secrets of customer relationship management - it's all about how you make them feel - Thryft
James G. Barnes | Mcgraw-hill

Secrets of customer relationship management - it's all about how you make them feel

$8.90 from $3.90 Save up to 56%

Goodreads rating: 3.25

$8.90 from $3.90 Save up to 56%

In stock: Very Good

"Many marketing people still pursue interactive sales solely for their immediate cash return rather than the contribution they can also make to brand values - hence 'loyalty' programmes which have nothing to do with real loyalty. No-one who has read this highly readable and significant book would ever make that expensive mistake." Sir Martin Sorrell, Chief Executive WPP GROUP PLC "A wise and thoughtful book by an author who understands to the core that customer relationship management is about human connections." Leonard L. Berry Distinguished Professor of Marketing, Texas A&M University, and author ofDiscovering the Soul of Service
Public Relations Writing : An Issue Driven Behavioral Approach - Thryft
Doris Derelian, Kerry Tucker, Donna Rouner  | Prentice Hall

Public Relations Writing : An Issue Driven Behavioral Approach

$17.90 from $7.90 Save up to 56%

Goodreads rating: 3.0

$17.90 from $7.90 Save up to 56%

In stock: Very Good

If you want to understand how to create effective public relations tactics that can bring about a behavior change in the public, then this book is for you. It emphasizes the importance of using educational and behavioral principles to create communications that transfer the benefits of proposed actions to real-life situations. The book also considers the impact of new technologies on PR writing. It includes examples and case studies of successful PR campaigns, and provides guidance on writing for tactics beyond publicity.
Business Networking and Sex: Not What You Think
New
Frank J. De Raffele, Hazel M. Walker, Ivan R. Misner  | Entrepreneur Press

Business Networking and Sex: Not What You Think

from $11.90

Goodreads rating: 3.3

from $11.90

In stock: Well Read

If you're keen on mastering the art of networking across genders, this book could be a treasure trove for you. It delves into the intricacies of how men and women communicate differently in a professional setting, backed by solid research. Imagine leveraging this knowledge to form stronger business relationships and propel your networking prowess – that's the potential edge this book offers.
Electronic Commerce And Business Communications - Thryft
Rukesh Kaura, Michael Chesher  | Springer

Electronic Commerce And Business Communications

$5.90 from $3.90 Save up to 51%

Goodreads rating: 4.0

$5.90 from $3.90 Save up to 51%

In stock: Very Good

Dive into the world of electronic commerce and learn how businesses can leverage new technologies and management practices to stay competitive in today's marketplace. Through insightful case studies and a focus on the role of standards, this book provides a comprehensive view of the state of electronic commerce over the internet. Discover how you can revolutionize your business with digital communication.
The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb - Thryft
Joseph R. Dominick | Mcgraw-hill Humanities/social Sciences/languages

The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb

$5.90 from $3.90 Save up to 51%

Goodreads rating: 3.76

$5.90 from $3.90 Save up to 51%

In stock: Well Read

The Dynamics of Mass Communication offers a comprehensive and engaging look into the world of media and communication. With a focus on ethics and critical cultural perspectives, this book provides an in-depth understanding of the history, organization, ownership, and economics of the media. The addition of a section on the impact of the digital age in each media chapter makes this text an essential read for anyone interested in staying up-to-date with modern communication.
The Complete Q&A Job Interview Book
Jeffrey G. Allen | Wiley

The Complete Q&A Job Interview Book

from $8.90

Goodreads rating: 3.38

from $8.90

In stock: Well Read

If you're gearing up for an upcoming interview, Allen's "The Complete Q&A Job Interview Book" could be an invaluable resource. It offers a strategic playbook for handling a wide array of interview questions. Tailoring your approach with this guide could very well give you the competitive edge needed to land the job you're aiming for, transforming daunting interviews into opportunities for you to shine.
An Asian Perspective on Mediation - Thryft
Joel Lee, Hwee Hwee Teh | Academy Publishing

An Asian Perspective on Mediation

$8.90 from $5.90 Save up to 34%

Goodreads rating: 3.0

$8.90 from $5.90 Save up to 34%

In stock: Like New

Understanding conflict resolution requires a touch of cultural nuance that isn't often discussed in general mediation literature. This book fills a vital gap by exploring how Asian perspectives shift the dynamics of mediation. It's a worthwhile read for anyone interested in conflict resolution, international relations, or cross-cultural communications, offering insights that can inform both professional practice and academic understanding.
Leadership Practice and Perspectives - Thryft
Kevin Roe | Oxford University Press

Leadership Practice and Perspectives

$8.68 from $5.90 Save up to 36%

Goodreads rating: 3.6

$8.68 from $5.90 Save up to 36%

In stock: Like New

If you're looking to understand leadership beyond just theoretical concepts, this book brings them to life. It's well-suited for students or aspiring leaders who appreciate learning from varied, real-world scenarios. Kevin Roe has a way with words that makes complex ideas approachable, and you're likely to finish this book with a richer perspective on what it takes to lead in different settings.
The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity
Robert Axelrod | Princeton University Press

The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity

from $16.90

Goodreads rating: 3.99

from $16.90

In stock: Well Read

If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.
ER (Employee Retention): Taking the Lead in Keeping the Best
Ph.D. Sanders, Don A. | Dc Pr

ER (Employee Retention): Taking the Lead in Keeping the Best

$8.90 from $5.90 Save up to 34%

Goodreads rating: 0.0

$8.90 from $5.90 Save up to 34%

In stock: Very Good

If you're grappling with high turnover rates or worried about losing key team members to the competition, "ER (Employee Retention)" offers thoughtful strategies that go beyond pay raises and promotions. Don Sanders provides a roadmap for understanding and fulfilling the subtle needs of your valued employees, crucial for anyone responsible for a team's longevity and success. This could be the guide you need to transition from merely managing to truly engaging your workforce, potentially transforming your company's future.
Clio Awards : The 42nd Annual Awards Competition - Thryft
Ron Mather | Rockport

Clio Awards : The 42nd Annual Awards Competition

$10.90 from $4.90 Save up to 55%

Goodreads rating: 0.0

$10.90 from $4.90 Save up to 55%

In stock: Very Good

The Clio Awards is an excellent read for anyone interested in the advertising industry. This book showcases some of the most powerful, innovative and brilliant ads created by leading professionals in the field. It is an excellent resource for students of the craft, as it exemplifies the standard for future advertising and represents the pinnacle of graphic design and creativity.
Moving Mountains: Lessons in Leadership and Logistics from the Gulf War - Thryft
Jeffrey L. Cruikshank, William G. Pagonis  | Harvard Business School Pr

Moving Mountains: Lessons in Leadership and Logistics from the Gulf War

$8.68 from $5.90 Save up to 36%

Goodreads rating: 3.82

$8.68 from $5.90 Save up to 36%

In stock: Very Good

If you're fascinated by the combination of military strategy and the often-overlooked aspect of logistics, "Moving Mountains" might be the book for you. It provides a captivating first-hand account which could give you not just a history lesson, but also a masterclass in leadership and efficiency under pressure. General William G. Pagonis's insights could be especially invaluable if you're interested in management or just love learning about the behind-the-scenes of historical events.
Cue and Cut : A Practical Approach to Working in Multi-Camera Studios - Thryft
Roger Singleton-Turner | Manchester University Press

Cue and Cut : A Practical Approach to Working in Multi-Camera Studios

$6.02 from $3.90 Save up to 48%

Goodreads rating: 3.33

$6.02 from $3.90 Save up to 48%

In stock: Like New

"Cue and Cut" is an excellent guide for individuals interested in working in television studios or pursuing a career in multi-camera content creation. The book offers practical advice, from understanding the equipment required to producing a polished result. The book is based on the first-hand experience of the author, who has worked with the top production crews in the BBC and ITV. With extensive coverage of multi-camera aspects, "Cue and Cut" is recommended for undergraduate, HND, B.Tech, post-graduate students, and anyone interested in mastering the multi-camera studio, regardless of their experience level.
The Lifetime Career Manager: New Strategies for a New Era - Thryft

The Lifetime Career Manager: New Strategies for a New Era

$9.90 from $4.90 Save up to 55%

$9.90 from $4.90 Save up to 55%

In stock: Very Good

This book could be a good read for you if you're looking for practical strategies to navigate your professional journey. James C. Cabrera offers valuable insights and advice on how to take control of your career. By providing concepts and tactics for career management, this book empowers you to make informed decisions and take charge of your path in the ever-changing professional landscape. An essential read for anyone seeking to proactively shape their career trajectory.
Speaker's Lifetime Library - Thryft
Thelma Spinrad, Leonard Spinrad, Anistatia R. Miller  | Prentice Hall Direct

Speaker's Lifetime Library

$7.90 from $4.90 Save up to 45%

Goodreads rating: 4.0

$7.90 from $4.90 Save up to 45%

In stock: Very Good

Whether you're a seasoned orator or newly stepping onto the podium, the Speaker's Lifetime Library is your treasure trove of inspiration. It's meticulously organized to help you find just the right words for any occasion. A resource that grows with you, it could become as essential to your public speaking as your own voice.
Speaking Up; Surviving Executive Presentations - Thryft
Frederick Gilbert | Berrett-koehler Publishers

Speaking Up; Surviving Executive Presentations

$5.90 from $3.90 Save up to 51%

Goodreads rating: 3.86

$5.90 from $3.90 Save up to 51%

In stock: Well Read

Speaking Up is an essential read for anyone in middle management aiming to succeed in high-stake presentations. Author Frederick Gilbert offers insightful comments and explanations of what top executives seek and do not want, creating a survival guide to aid in presenting ideas effectively. QR codes for free videos complement the nine chapters, making this book a must-read.
Take One - Thryft
Laurence K. Withers | Pepin Pr

Take One

$4.97 from $3.90 Save up to 37%

Goodreads rating: 4.67

$4.97 from $3.90 Save up to 37%

In stock: Like New

Recommendation: If you're a graphic designer looking for inspiration on how to create interesting marketing materials, Take One is a handy guide with practical folding instructions and design templates for over 80 unique ideas. The accompanying CD also makes it easy to modify and customize the vector graphics provided. Users might appreciate the emphasis on functionality and ease of assembly in the designs.
The Big Sister's Guide to the World of Work: The Inside Rules Every Working Girl Must Know
New
Jocelyn Greenky Herz, Marcelle Langan DiFalco  | Touchstone

The Big Sister's Guide to the World of Work: The Inside Rules Every Working Girl Must Know

from $11.90

Goodreads rating: 4.13

from $11.90

In stock: Well Read

If you're stepping into the professional world or are looking to navigate your current career with a sharper edge, "The Big Sister's Guide to the World of Work" could be your playbook. The authors, Marcelle DiFalco and Jocelyn Greenky Herz, offer a blend of mentorship, real-world scenarios, and wisdom that feels like getting advice from a wise, experienced sister. It's great for grounding yourself in office culture and politics, giving you that behind-the-scenes whisper before you make your next move.
A Straightforward Guide to Speech Writing and Presentation - Thryft
R. Watson | Straightforward Publishing

A Straightforward Guide to Speech Writing and Presentation

from $3.90 Save up to 38%

Goodreads rating: 0.0

from $3.90 Save up to 38%

In stock: Well Read

This book is a must-read for individuals who struggle with public speaking and need a step-by-step guide to prepare, write and present effective speeches for various occasions. It offers practical tips on how to overcome stage fright, grab the audience's attention, structure a speech and deliver it with confidence. With clear and concise language, this revised edition is an excellent choice for beginners and professionals alike.
McNae's Essential Law for Journalists
Mark Hanna | Oxford University Press

McNae's Essential Law for Journalists

from $29.90

Goodreads rating: 3.84

from $29.90

In stock: Very Good

If you're navigating the journalistic landscape, this book is a must-have. As someone likely to encounter the complex web of legal issues in media, having McNae's Essential Law for Journalists on your desk means you'll have a trusted source to help steer through the legalities. It's updated, comprehensive, and serves not just as a textbook but as a day-to-day reference to keep your work legally sound.
Business German - Thryft
Andrew & Wagener Castley | Hodder & Stoughton

Business German

$5.90 from $3.90 Save up to 51%

Goodreads rating: 0.0

$5.90 from $3.90 Save up to 51%

In stock: Very Good

This book is a must-read for anyone looking to do business in a German-speaking country. It not only teaches you the language and vocabulary needed for business transactions, but also provides valuable insights into the German culture and etiquette. The realistic everyday situations presented in the book make it easy to apply what you learn in real-life scenarios. With comprehensive coverage on the economy and other sectors of life in Germany, it equips you with the knowledge necessary for successful business relationships.
One Stop Marketing - Thryft
Jonathan Trivers | John Wiley & Sons

One Stop Marketing

$8.90 from $3.90 Save up to 56%

Goodreads rating: 3.0

$8.90 from $3.90 Save up to 56%

In stock: Well Read

If you're a small business owner feeling lost in a sea of retail giants, "One Stop Marketing" could be your compass. Trivers zeroes in on the marketing know-how that can help your store stand out, delighting your core customers and pivoting as their habits evolve. The practical tips from real-world examples are like having a marketing mentor—informative and action-oriented.
Film Production Management - Thryft
Bastian Clevé | Focal Press

Film Production Management

$5.90 from $3.90 Save up to 51%

Goodreads rating: 4.02

$5.90 from $3.90 Save up to 51%

In stock: Very Good

Film Production Management provides a practical and comprehensive guide to producing a screenplay, including budgeting, scheduling, location scouting, and more. It offers valuable tips for low-budget productions and includes sample forms and charts for daily use in production offices. With over 80 films under his belt, Cleve's expertise makes the book an indispensable resource for anyone aspiring to work in Hollywood's production departments.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

$27.90 from $14.90 Save up to 49%

Goodreads rating: 3.0

$27.90 from $14.90 Save up to 49%

In stock: Very Good

If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents
Robert W. Bly, Gary Blake  | Longman

The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents

from $8.90

Goodreads rating: 3.72

from $8.90

In stock: Very Good

If the cluttered paperwork is your nemesis and professional communication your battlefield, consider this your secret weapon. "The Elements of Business Writing" by Gary Blake can be that trusty sidekick, transforming your writing into a model of clarity and conciseness. Less a chore, more a charm, it'll equip you for the office trenches, one well-crafted memo at a time.
The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence
Ian Greenleigh | Mcgraw Hill

The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

from $8.90

Goodreads rating: 3.93

from $8.90

In stock: Very Good

If you're trying to make a mark in your industry or seeking to elevate your career, "The Social Media Side Door" could be your tactical guide. Ian Greenleigh offers strategies to connect with high-level individuals bypassing conventional barriers. It's less about the number of followers and more about meaningful engagement with the right people. This could be particularly enlightening if you're looking to leverage social media for more than just likes and retweets, aiming for real professional growth and networking opportunities.
Selling for Dummies
Tom Hopkins | For Dummies

Selling for Dummies

from $32.90

Goodreads rating: 3.57

from $32.90

In stock: Well Read

"Selling for Dummies" isn't just a manual; it's a communication toolkit. It's ideal for anyone who wishes to influence, persuade, or simply engage better with others. Whether you're aiming to climb the career ladder or enhance personal relationships, this book breaks down the process into manageable chunks, revealing the art of negotiation and the power of listening. It's like having a mentor guide you through the nuances of human interaction, which is invaluable in any walk of life.
Sales Managers Portable Answer Book - Thryft
Gene Garofalo | Prentice Hall Direct

Sales Managers Portable Answer Book

$13.90 from $5.90 Save up to 59%

Goodreads rating: 0.0

$13.90 from $5.90 Save up to 59%

In stock: Very Good

The Sales Managers Portable Answer Book is a valuable resource for anyone looking to improve their sales skills. The author, Gene Garofalo, provides a wealth of useful tools and strategies that can help salespeople achieve better results with less effort. Readers will appreciate the easy-to-follow format and practical advice, including time-saving management techniques and proven sales scripts. If you're looking to up your sales game, this book is a must-read.
Cutting Edge Advertising
New
Jim Aitchison, Neil French  | Prentice Hall Ptr

Cutting Edge Advertising

from $5.90

Goodreads rating: 4.02

from $5.90

In stock: Well Read

If you're looking to revolutionize the way you approach print advertising, "Cutting Edge Advertising" could be a game-changer for you. This book isn't stuck in the past—it actively dismantles outdated methods and takes you on a journey through the principles that are shaping advertising now. You'll gain insider knowledge from renowned advertising professionals and learn how to craft compelling ads that resonate in today's market. This isn't just theory; it’s a practical guide that will inspire you to create and innovate.
Telecommunications Convergence - Bridging the Gap Between Technologies and Services - Thryft
Steven Shepard | Mcgraw-hill Professional

Telecommunications Convergence - Bridging the Gap Between Technologies and Services

$7.90 from $3.90 Save up to 56%

Goodreads rating: 3.0

$7.90 from $3.90 Save up to 56%

In stock: Very Good

If you're fascinated by the ever-changing world of telecommunications and want to gain a deep understanding of how technologies, companies, and services come together to create exceptional customer experiences, "Telecommunications Convergence - Bridging The Gap Between Technologies And Services" is the perfect read for you. This book delves into the intricacies of converging technologies, explores the role of companies in providing customer service, and uncovers the secrets behind creating customer-centric services. Get ready to gain valuable insights that will help you stay ahead in the dynamic world of telecommunications.
Intercultural Business Communication - Thryft
Lillian H. Chaney | Pearson College Div

Intercultural Business Communication

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Goodreads rating: 3.74

$16.90 from $6.90 Save up to 59%

In stock: Well Read

This book is perfect for business professionals and managers who want to learn how to effectively communicate in a cross-cultural setting. The book provides practical tips on conducting negotiations across different countries, writing business letters in different societies, and other important information on intercultural communication. Readers will appreciate the straightforward and concise writing style, as well as the practical advice that can be applied in real-life business situations.
How Asia Advertises : The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them - Thryft
Jim Aitchison | Wiley

How Asia Advertises : The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

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Goodreads rating: 3.64

$15.90 from $6.90 Save up to 61%

In stock: Very Good

This book could be a good read for those looking to gain insight into the world of advertising in Asia. With its compilation of the most successful campaigns, it provides valuable business tools for marketers. The book's division into specific product categories allows for easy comparisons and caters to a wide variety of marketers. Get ready to unlock the secrets to successful advertising in Asia with this comprehensive guide.
Marketing Management: Asian Perspectives - Thryft
Swee Hoon Ang, Philip Kotler, Siew Meng Leong  | Prentice Hall

Marketing Management: Asian Perspectives

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Goodreads rating: 3.85

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In stock: Well Read

This book is highly recommended for professionals in the marketing field who are seeking to understand the unique challenges of Asian markets. It offers practical insights into the behavior of Asian consumers and markets, providing updated empirical data and country-by-country analyses. The addition of new marketing examples from China, Hong Kong, and India, as well as end-of-chapter concept applications, make it a valuable resource for real businesses facing marketing challenges in Asia.
Charm;: The career girl's guide to business & personal success - Thryft
Helen Whitcomb | Mcgraw-hill

Charm;: The career girl's guide to business & personal success

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Goodreads rating: 4.2

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In stock: Very Good

If you're navigating the complex terrain of a professional woman's world, this book could be your roadmap. It's like having a mentor who provides practical advice for your career and personal growth in one. It's supportive, insightful, and it could be the companion you need to unlock your potential and charm your way up the success ladder.
Behavior in Organizations: Global Edition - Thryft

Behavior in Organizations: Global Edition

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$29.90 from $12.90 Save up to 59%

In stock: Well Read

This book could be a good read for anyone interested in gaining a deeper understanding of organizational behavior and its practical applications. With its blend of cutting-edge research and real-world examples, the book offers unique insights into the everyday processes and phenomena of organizational behavior. It challenges readers to not only learn the theory but also put the concepts into action, making it an invaluable resource for both undergraduate and graduate students studying organizational behavior.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.