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Maximize PR success with practical media relations.
Practical Media Relations by Judith Ridgway is a must-read for anyone interested in mastering media relations. The book not only covers traditional techniques such as press releases and interviews but also delves into electronic communication such as computers and scanners. With practical tips and comprehensive checklists, this revised edition is a valuable guide for students and practitioners alike. Users would appreciate the real-life examples given by the author, making the book more relatable and easy to understand.
ISBN: 9780566077029
Estimated First-hand Retail Price: $39.83
Authors:
Judith Ridgway
Publisher: Gower Pub Co
Date of Publication: 1996-01-01
Format: Paperback
Goodreads rating: 4.0
(rated by 1 readers)
Description
This volume describes the basic skills and techniques involved in media relations that should be helpful to students and practitioners alike. The author starts by showing how to construct a realistic programme and how the relevant activities can be planned and assessed in the light of organizational objectives. The book covers not only the standard tools of communication such as press releases, mailing lists, photographs, TV and radio interviews, competitions and special offers, but also events like press conferences, factory visits, new product launches and sponsored radio and TV. A feature of this edition is the attention paid to electronic communications, including the use of computers, scanners, modems and satellite telephones.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Maximize PR success with practical media relations.
Practical Media Relations by Judith Ridgway is a must-read for anyone interested in mastering media relations. The book not only covers traditional techniques such as press releases and interviews but also delves into electronic communication such as computers and scanners. With practical tips and comprehensive checklists, this revised edition is a valuable guide for students and practitioners alike. Users would appreciate the real-life examples given by the author, making the book more relatable and easy to understand.
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