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Public Relations: The Profession and the Practice (Int'l Ed)

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Public Relations: Communication Strategies for Success

This book is great for students because it provides a contemporary perspective on the field of public relations. It covers global markets, new technologies, and multiculturalism, offering a holistic understanding of the emerging trends. The author's personal and jargon-free writing style makes this a great resource for beginners who are looking for an introduction to the world of public relations.

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Public Relations: The Profession and the Practice (Int'l Ed)

Regular price $16.90 $6.90 59% off
Unit price
per
ISBN: 9780071310727
Date of Publication: 2012-01-01
Format: Paperback
Related Collections: Business, Communication, Sociology
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Description

With coverage of global markets, new technologies, multiculturalism, and the news about public relations in action, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.
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Public Relations: Communication Strategies for Success

This book is great for students because it provides a contemporary perspective on the field of public relations. It covers global markets, new technologies, and multiculturalism, offering a holistic understanding of the emerging trends. The author's personal and jargon-free writing style makes this a great resource for beginners who are looking for an introduction to the world of public relations.