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Lifestyle and Event Marketing: Building the New Customer Partnership

by Barry Lenson, Alfred L. Schreiber
$31.90
Lifestyle and Event Marketing: Building the New Customer Partnership
Lifestyle and Event Marketing: Building the New Customer Partnership

Connect customers' values with effective campaigns.

As a book-keeper at Thryft, I notice that 'Lifestyle and Event Marketing' frequently catches the eye of strategic thinkers and empathetic marketers. If aligning business success with societal impact resonates with you, Alfred Schreiber's guide could amplify your campaigns and consumer connections. It's not just about selling; it's about shaping a brand that embodies your customers' deepest convictions and cultural passions.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Lifestyle and Event Marketing: Building the New Customer Partnership

by Barry Lenson, Alfred L. Schreiber
$31.90
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780070561533
Authors: Barry Lenson, Alfred L. Schreiber
Publisher: McGraw-Hill
Date of Publication: 1994-01-01
Format: Hardcover
Related Collections: Business
Related Topics: Management, Communication
Goodreads rating: 4.0
(rated by 1 readers)

Description

Now, from the marketing wizard who is on the forefront of this revolutionary technique and was the driving force behind such pioneering lifestyle events as Hands Across America and the Olympic Torch Relay, comes the practical guide you need to initiate and implement equally effective and memorable marketing campaigns in your organization. Find out how to cut through the communications clutter and join America's most forward-looking and progressive companies by effectively reaching today's overexposed and often overwhelmed consumer with a proven, leading-edge marketing approach that connects with customers' deeply felt attitudes, beliefs, and aspirations.
 

Connect customers' values with effective campaigns.

As a book-keeper at Thryft, I notice that 'Lifestyle and Event Marketing' frequently catches the eye of strategic thinkers and empathetic marketers. If aligning business success with societal impact resonates with you, Alfred Schreiber's guide could amplify your campaigns and consumer connections. It's not just about selling; it's about shaping a brand that embodies your customers' deepest convictions and cultural passions.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.