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Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also ask Riley for recommendations here.

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
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Asian Brand Strategy : How Asia Builds Strong Brands

ISBN: 9781403992796
Authors: Martin Roll
Date of Publication: 2005-01-01
Regular price Our price:   $2.10 56% off
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also ask Riley for recommendations here.

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands