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Asian Brand Strategy: How Asia Builds Strong Brands

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Strategic insights into successful Asian branding.

If you're intrigued by the intersection of culture and commerce, "Asian Brand Strategy" is a compelling read that dives into the evolving landscape of Asia's market presence. This book offers a deep dive into how Asian companies have sculpted their brands to resonate on a global scale, using thoughtful strategies and innovative approaches. It's a must-read for anyone interested in the intricacies of branding within the dynamic and diverse context of Asian markets.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Asian Brand Strategy: How Asia Builds Strong Brands

Regular price $26.90
Unit price
per
Compare to estimated retail price: S$75.96  
ISBN: 9781403992796
Authors: Martin Roll
Publisher: Palgrave Macmillan
Date of Publication: 2005-10-17
Format: Hardcover
Related Collections: Business
Related Topics: Management, Entrepreneurship
Goodreads rating: 3.63
(rated by 19 readers)

Description

This book offers insights, knowledge, and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands.
Condition guide
 

Strategic insights into successful Asian branding.

If you're intrigued by the intersection of culture and commerce, "Asian Brand Strategy" is a compelling read that dives into the evolving landscape of Asia's market presence. This book offers a deep dive into how Asian companies have sculpted their brands to resonate on a global scale, using thoughtful strategies and innovative approaches. It's a must-read for anyone interested in the intricacies of branding within the dynamic and diverse context of Asian markets.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.