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Asian Brand Strategy : How Asia Builds Strong Brands

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Sale

Asian Brand Strategy : How Asia Builds Strong Brands

Regular price $6.54 $2.81 57% off
Unit price
per
ISBN: 9781403992796
Authors: Martin Roll
Publisher: Palgrave Macmillan
Date of Publication: 2005-10-17
Format: Hardcover
Goodreads rating: 3.63
(rated by 19 readers)

Description

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
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