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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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We-Think
Charles Leadbeater | Profile Books

We-Think

$16.90

Goodreads rating: 3.65

$16.90

If you're fascinated by how collective intelligence is transforming our world, "We-Think" will feel like a map to the new frontier. Leadbeater deftly illustrates how platforms like Wikipedia and YouTube signify a shift from passive consumption to active, creative participation. It's thought-provoking and illuminates how this collective mindset is changing everything from work to politics.
The Elements of Style
E.B. White, William Strunk Jr.  | Pearson Longman

The Elements of Style

$9.90

Goodreads rating: 4.18

$9.90

If you're looking to refine your writing skills, "The Elements of Style" is a timeless companion. It's the little book with big insights into crafting sentences that are not only correct but also compelling. Think of it as your pocket-sized mentor for communication that impresses.
Rebel Ideas: The Power of Diverse Thinking
Matthew Syed | John Murray

Rebel Ideas: The Power of Diverse Thinking

$10.90

Goodreads rating: 4.26

$10.90

If you're feeling stuck in an echo chamber or if you're seeking fresh, unconventional approaches to challenges at your workplace or in your personal life, "Rebel Ideas" might be just what you need. Matthew Syed illustrates the power of cognitive diversity with compelling case studies, which may inspire you to embrace differing perspectives and create a space where the best ideas can flourish. This book isn't just for teams; it's for anyone looking to revamp their thinking and problem-solving toolkit.
Market Smart: The Best in Age and Lifestyle-Specific Design
Daniel Acuff, Jim Gilmartin, David Bonner  | Harper

Market Smart: The Best in Age and Lifestyle-Specific Design

$25.90

Goodreads rating: 4.0

$25.90

If you're in the business of creating or marketing products, "Market Smart" might just be the hands-on guide you need to understand your audience better. It's noted for focusing on the 'who' rather than the 'what' which is a refreshing perspective that provides insights into targeted age groups and lifestyle-driven design. Demystifying the design process by showing how to appeal to various segments, from Gen X to baby boomers, could give you that competitive edge you've been looking for.
Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth
Hunter Hastings, Jeff Saperstein  | Wharton School Pub

Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth

$31.90 $31.07 3% off

Goodreads rating: 3.88

$31.90 $31.07 3% off

If you're looking for growth that's not just a fluke, this book aligns perfect strategy with real-world insights. It's like getting an insider's tour of how top brands make marketing a science, driving profitability and brand growth methodically. Consider it your not-so-secret weapon in creating a marketing culture that doesn't just aim high but scores high, consistently.
Welcome to the Creative Age: Bananas, Business and the Death of Marketing
Mark Earls | Wiley

Welcome to the Creative Age: Bananas, Business and the Death of Marketing

$17.90

Goodreads rating: 3.77

$17.90

If you're feeling that the traditional marketing playbook no longer resonates with today's rapidly changing business environment, "Welcome to the Creative Age" could open your eyes to a new paradigm. Earls offers a compelling view on why embracing creativity is essential and how innovative ideas can reformulate success. Ideal for forward-thinkers and those looking to understand the shift in consumer psychology and business strategies.
Asian Brand Strategy: How Asia Builds Strong Brands
Just Arrived
Martin Roll | Palgrave Macmillan

Asian Brand Strategy: How Asia Builds Strong Brands

$17.09

Goodreads rating: 3.63

$17.09

78% off est. retail
If you're intrigued by the intersection of culture and commerce, "Asian Brand Strategy" is a compelling read that dives into the evolving landscape of Asia's market presence. This book offers a deep dive into how Asian companies have sculpted their brands to resonate on a global scale, using thoughtful strategies and innovative approaches. It's a must-read for anyone interested in the intricacies of branding within the dynamic and diverse context of Asian markets.
How to Win Friends and Influence Profits: The Art of Winning More Business From Your Clients
Just Arrived
David Kean | Marshall Cavendish Books Ltd

How to Win Friends and Influence Profits: The Art of Winning More Business From Your Clients

$31.08

Goodreads rating: 3.71

$31.08

If growing your service business is a priority, this book could be invaluable to you. It's like an owner's manual, providing a practical roadmap to not just win over clients, but to expand your business with them. In a competitive market where your rivals might be one step ahead, insights from "How to Win Friends and Influence Profits" could give you that necessary edge.
Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success
Jordan Belfort | John Murray Publishers

Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

$9.90

Goodreads rating: 3.95

$9.90

If you ever fancied becoming a master at persuasion and sales, "Way of the Wolf" might just be your next great read. Jordan Belfort has taken the very strategies that soared him to infamy and packaged them into an accessible guide. Whether you're rebounding from a setback or aiming to amplify your wealth, Belfort's candid and energetic narrative will arm you with the tools for success.
Social Selling Mastery for Entrepreneurs: Everything You Ever Wanted to Know About Social Selling
J Chris Reed | Evolve Global Publishing

Social Selling Mastery for Entrepreneurs: Everything You Ever Wanted to Know About Social Selling

$18.90

Goodreads rating: 0.0

$18.90

If you're an entrepreneur looking to leverage the power of social media for selling, Chris J. Reed's expertise could be invaluable to you. He's walked the talk by building his own agency using the exact strategies discussed in the book. The book not only primes you on the what and the why of social selling but practically guides you through creating your own sustainable model, with LinkedIn as a focal point.
The Truth About Getting Your Point Across — And Nothing But The Truth
Lonnie Pacelli | Pearson P T R

The Truth About Getting Your Point Across — And Nothing But The Truth

$8.90

Goodreads rating: 3.38

$8.90

64% off est. retail
If you're aiming to be a more effective communicator, both in your career and personal life, "The Truth About Getting Your Point Across" is an invaluable resource. Lonnie Pacelli lays out 59 principles that cut through the noise, offering guidance that is as accessible as it is actionable. This book is like having a mentor at your fingertips, one who speaks from experience and understands the power of clear, influential communication. Whether you're giving a presentation, working in a team, or navigating a multicultural workplace, these truths can help you speak with confidence and purpose.
When Execution Isn't Enough: Decoding Inspirational Leadership
Manfred F.R. Kets de Vries, Claudio Feser  | Wiley

When Execution Isn't Enough: Decoding Inspirational Leadership

$16.90

Goodreads rating: 3.85

$16.90

This book is a must-read for anyone who aspires to enhance their leadership skills. It delves into 20 distinct leadership traits and illustrates critical behaviors of inspirational leadership with real-life examples. The book also provides insights into the neuroscience of inspiration and how to tailor your approach to different leadership scenarios. It is a valuable resource that can help turn a good leader into a great one.
Successful Public Relations in a Week
Brian Salter | Mcgraw-hill Education

Successful Public Relations in a Week

$25.90

Goodreads rating: 4.0

$25.90

If you're eager to delve into the world of public relations but are strapped for time, this book can be a lifesaver. You'll glide through critical PR concepts distilled into digestible daily lessons. Consider it your week-long crash course that could give your business or personal brand the communicative edge you've been looking for.
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
Luke Sullivan | John Wiley & Sons Inc

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

$46.90

Goodreads rating: 4.21

$46.90

"Hey, Whipple, Squeeze This" isn't just a walkthrough of the advertisement world; it's like cracking open the mind of a master advertiser, Luke Sullivan. As you immerse yourself into the history and evolution of ads—embracing the memorable and the cringeworthy—you'll gain insights distilled from a career's worth of experience. This book is a vibrant mentorship in paperback, ideal for those aspiring to bend creativity towards effective product storytelling.
Dealing With Difficult People: Creating Success
Roy Lilley | Kogan Page

Dealing With Difficult People: Creating Success

$8.90

Goodreads rating: 3.24

$8.90

84% off est. retail
If you're feeling drained by tough interactions at work or even outside, this book by Roy Lilley could be a breath of fresh air for you. It's not just about enduring difficult people, but actually using proven strategies to improve relationships and outcomes. Think of it as your personal toolkit for turning workplace tension into cooperative success.
A Game Design Vocabulary: Exploring the Foundational Principles Behind Good Game Design
Naomi Clark, Anna Anthropy  | Addison-wesley Professional

A Game Design Vocabulary: Exploring the Foundational Principles Behind Good Game Design

$8.90

Goodreads rating: 3.93

$8.90

80% off est. retail
If you've ever felt stuck in a rut playing games that seem all too familiar or you're a budding game designer looking to hone your craft, "A Game Design Vocabulary" by Anna Anthropy could be a game-changer for you. This book promises a deep dive into the language of game design, helping you craft experiences that resonate on every level. It's a roadmap for innovation in a field hungry for fresh perspectives. Think of this as your lexicon for breaking free from the clichés that might be holding back the transformative potential of games.
Presence: Bringing Your Boldest Self to Your Biggest Challenges
Amy Cuddy | Little, Brown Spark

Presence: Bringing Your Boldest Self to Your Biggest Challenges

$23.90

Goodreads rating: 3.9

$23.90

"Presence" might just be the unlock you've been looking for. If those moments before a big interview or personal confrontation leave you second-guessing yourself, Amy Cuddy's insights offer practical steps to harness your inner strength. It's not about a complete overhaul of your personality, but about simple adjustments that can dramatically shift how you feel about yourself—and how you're perceived by others. Perfect for anyone seeking that extra edge in high-stress situations.
The Tipping Point: How Little Things Can Make a Big Difference
Just Arrived
Malcolm Gladwell | Little, Brown Book Group

The Tipping Point: How Little Things Can Make a Big Difference

$8.90

Goodreads rating: 4.01

$8.90

64% off est. retail
If you're captivated by the nuances of social dynamics, Gladwell's 'The Tipping Point' might just be your next fascinating read. It's a book that unravels the mystery behind why certain trends catch on and how minuscule actions can have significant impacts. It's a mixture of psychology, sociology, and marketing that offers an understanding of the mechanics behind societal shifts. If you're someone who is curious about the world around you and enjoys looking at things from a fresh perspective, this could be the eye-opener you need.
Renovate Before You Innovate - Why Doing the New Thing Might Not Be the Right Thing
Sergio Zyman, Armin A. Brott  | Portfolio Hardcover

Renovate Before You Innovate - Why Doing the New Thing Might Not Be the Right Thing

$16.90 $10.90 36% off

Goodreads rating: 3.32

$16.90 $10.90 36% off

63% off est. retail
This book is invaluable if you're finding yourself seduced by the siren call of innovation when your business might just need a bit of sprucing up. Zyman digs deep into the pitfalls of chasing the 'new' at the expense of what's 'true'—to your brand, that is. Remember, a fresh coat of paint can often save the structure beneath, which is precisely what you'll learn to do for your business with these insights.
Back to Human: How Great Leaders Create Connection in the Age of Isolation
Dan Schawbel | Piatkus

Back to Human: How Great Leaders Create Connection in the Age of Isolation

$11.90

Goodreads rating: 3.46

$11.90

If you've felt disconnected in a digital workplace, you're not alone. "Back to Human" speaks directly to leaders and team builders who want to foster genuine connections amidst the age of screens and remote work. It's a timely read that could reshape how you engage with your colleagues and cultivate a thriving, collaborative environment.
Art of War for the Sales Warrior: Sun Tzu's Strategy for Salespeople
Gary Gagliardi | Unkno

Art of War for the Sales Warrior: Sun Tzu's Strategy for Salespeople

$33.90

Goodreads rating: 3.97

$33.90

If you're looking to sharpen your sales skills, this book is for you. It bridges ancient wisdom with contemporary sales techniques, providing a unique dual-page format where Sun Tzu’s original text meets modern-day sales interpretations. It's a creative toolkit that could give you an edge in the competitive world of sales.
Where Good Ideas Come From: The Natural History of Innovation
Steven Johnson | Riverhead Books

Where Good Ideas Come From: The Natural History of Innovation

$8.90

Goodreads rating: 3.99

$8.90

78% off est. retail
If you're curious about how the world's most pivotal inventions came to be, Steven Johnson's "Where Good Ideas Come From" could be a treasure trove for you. He doesn't just list inventions; he delves into the environments and patterns that breed the spark of genius. For anyone interested in the creative process, entrepreneurship, or the history of technology, this book offers insightful connections that could inspire your own innovative thinking.
Model Business Letters, Emails, and Other Business Documents
Just Arrived
Shirley Taylor | Pearson Education Limited

Model Business Letters, Emails, and Other Business Documents

$17.90

Goodreads rating: 3.92

$17.90

60% off est. retail
If clarity and professionalism in your written business communication matters to you, Shirley Taylor's book is like a Swiss Army knife. It's a one-stop shop packed with templates and samples that can save you time and help you make a strong impression in every business scenario. Whether you're drafting an email or penning a complex report, this book can be your go-to guide to get the tone and format just right.
The Thin Book of Trust - An Essential Primer for Building Trust at Work
Just Arrived
Charles Feltman, Sue Annis Hammond  | Thin Book Publishing

The Thin Book of Trust - An Essential Primer for Building Trust at Work

$8.90

Goodreads rating: 4.11

$8.90

If you've ever felt that trust issues at work undermine productivity or create a toxic environment, "The Thin Book Of® Trust" might be a game changer for you. Charles Feltman distills complex ideas into accessible strategies, focusing on the power of trust to transform workplaces. This isn't just theoretical; it's a practical guide to foster a reliable and supportive culture among colleagues.
Advertising: More Fun in the Philippines - Thryft
Tony Harris | Anvil Publishing, Inc.

Advertising: More Fun in the Philippines

$10.90 $3.90 64% off

Goodreads rating: 4.38

$10.90 $3.90 64% off

This book offers a vibrant journey behind the scenes of a campaign that redefined how a country promotes itself. If you're intrigued by how catchy slogans can transform national perceptions and influence global travelers, you'll find Tony Harris' account enlightening. It's a captivating narrative showcasing marketing genius, innovation, and the power of a simple message resonating worldwide. A must-read for those fascinated by advertising's impact on culture and economy.
Just Work: How to Confront Bias, Prejudice and Bullying to Build a Culture of Inclusivity
Kim Malone Scott | Pan

Just Work: How to Confront Bias, Prejudice and Bullying to Build a Culture of Inclusivity

$9.90 $6.90 30% off

Goodreads rating: 3.79

$9.90 $6.90 30% off

61% off est. retail
If you've ever felt that your workplace could benefit from a more inclusive and respectful environment, "Just Work" by Kim Malone Scott could be a valuable guide for you. Scott, known for her insightful approach to management in "Radical Candor," offers a practical framework to address bias, prejudice, and bullying. This isn't just about ethics; it's about making your team, and by extension your business, stronger through fairness and diversity. Exploring this could be a step towards creating the professional culture you believe in.
How to Write Reports and Proposals: Create Attention-Grabbing Documents That Achieve Your Goals
Patrick Forsyth | Kogan Page

How to Write Reports and Proposals: Create Attention-Grabbing Documents That Achieve Your Goals

$11.90

Goodreads rating: 3.27

$11.90

76% off est. retail
If you're keen to advance your career through effective communication, "How to Write Reports and Proposals" can be your go-to guide. Patrick Forsyth equips you with practical tools, like checklists and exercises, complemented by real-world examples. It's a hands-on approach to mastering the art of crafting documents that not only capture attention but also achieve your professional goals.
How to Think Like a CEO and Act Like a Leader: Practical Insights for Performance and Results!
Michael F. Andrew | Booksurge Publishing

How to Think Like a CEO and Act Like a Leader: Practical Insights for Performance and Results!

$13.90

Goodreads rating: 3.96

$13.90

If you're aiming to sharpen your leadership skills and want insights that can be applied in real-world scenarios, then this book could well be your go-to guide. Michael Andrew doesn't just theorize; he breaks down the traits and actions of successful leaders into digestible, actionable advice. It's a manual crafted for anyone looking to lead more effectively, make strategic decisions, and ultimately achieve standout results. Whether you're already leading a team or aspiring to reach the C-suite, this book promises to boost your performance through practical wisdom.
How to Speak Money: What the Money People Say—And What They Really Mean
John Lanchester | Faber & Faber

How to Speak Money: What the Money People Say—And What They Really Mean

$10.90

Goodreads rating: 3.73

$10.90

If you've ever felt lost when finance topics pop up in conversation, "How to Speak Money" might just be your lifeline. John Lanchester offers a witty yet informative tour through the thicket of financial jargon. It’s like having a translator for a world that often feels exclusive and daunting. By the time you're through, you'll not only understand but also be able to confidently engage in discussions about the economic forces shaping our lives.
Growing Great Employees: Turning Ordinary People into Extraordinary Performers
Just Arrived
Erika Andersen | Penguin Publishing Group

Growing Great Employees: Turning Ordinary People into Extraordinary Performers

$8.90

Goodreads rating: 4.0

$8.90

64% off est. retail
If you're stepping into a leadership role or looking to enhance your management techniques, "Growing Great Employees" might just be the resource you need. Erika Andersen shares practical wisdom that flips traditional interviewing and employee development on its head. You'll learn to truly listen—to build a committed team—and to foster an environment where people aren't just filling roles, but growing into their potential and becoming remarkable assets to your organization.
Thoughtful Interaction Design: A Design Perspective on Information Technology
Erik Stolterman, Jonas Löwgren  | Mit Press

Thoughtful Interaction Design: A Design Perspective on Information Technology

$14.90

Goodreads rating: 3.83

$14.90

If you’re fascinated by the marriage of technology with design ethics and aesthetics, "Thoughtful Interaction Design" could be a treasure for you. It isn't a simple step-by-step guide; think of it more as a philosophical compass for navigating the complexities of interaction design. It will challenge you to consider your responsibilities beyond mere functionality, blending practical design with ethical considerations, all wrapped up in an engaging, thought-provoking read.
No Rules Logos - Radical Design Solutions That Break The Rules - Thryft
STONES JOHN | Rotovision

No Rules Logos - Radical Design Solutions That Break The Rules

$11.90 $4.90 59% off

Goodreads rating: 4.44

$11.90 $4.90 59% off

92% off est. retail
No Rules Logos is an excellent read for designers who want to break away from conventional design. The book showcases examples of innovative logos that break design rules in striking ways, and provides analytics and insights into how they perform. Reading this book will inspire readers and give them the courage to experiment with their own designs.
Questions Are the Answer: A Breakthrough Approach to Your Most Vexing Problems at Work and in Life
Hal B. Gregersen | Harper Business

Questions Are the Answer: A Breakthrough Approach to Your Most Vexing Problems at Work and in Life

$12.90

Goodreads rating: 4.09

$12.90

57% off est. retail
If you've ever felt stuck, whether professionally or personally, "Questions Are the Answer" could be a game-changer for you. Hal Gregersen doesn't just tell you to think outside the box; he shows you how to craft the questions that will tear the box down. This book isn't just theory; it draws from interviews with renowned thinkers to demonstrate the real-world application of asking better and more profound questions. Consider this read a tool to ignite your creativity and problem-solving skills.
The Cluetrain Manifesto: The End of Business as Usual (Financial Times Series)
Just Arrived
David Weinberger, Doc Searls, Christopher Locke  | Pitman Pub Ltd

The Cluetrain Manifesto: The End of Business as Usual (Financial Times Series)

$9.90

Goodreads rating: 3.82

$9.90

If you feel like the business world is moving at a breakneck pace, "The Cluetrain Manifesto" might just put words to your intuition. It's a deep dive into how the Internet has fundamentally shifted the way companies and customers interact. This book will resonate with you if you're interested in understanding the dynamics of the modern marketplace and the importance of genuine communication in the digital age.
Persuasion Profiling: How the Internet Knows What Makes You Tick
Just Arrived
Maurits Kaptein | Business Contact; 6 Edition

Persuasion Profiling: How the Internet Knows What Makes You Tick

$18.37

Goodreads rating: 3.92

$18.37

If you're intrigued by the algorithms that seem to predict your every desire on the internet, "Persuasion Profiling" is an eye-opener. It unveils the increasingly sophisticated tactics used to influence online behavior. For anyone concerned about privacy or interested in the digital marketing world, this book breaks down how personalization online shapes decisions and preferences, prompting some serious thought about the web's intimate role in our lives.
Fundraising Field Guide
Just Arrived
Carlos Espinal

Fundraising Field Guide

$14.90

Goodreads rating: 4.09

$14.90

If you're on the entrepreneurial path, figuring out how to fund your vision is likely a challenge you'll face. "Fundraising Field Guide" offers a practical roadmap, exploring the nuances of startup finance. You'll gain insight into the investor's mindset, learn how to pitch effectively, and understand the funding process from start to finish. It's like having a mentor that guides you through the financial wilderness of entrepreneurship.
One Step Ahead: Mastering the Art and Science of Negotiation
David Sally | Oneworld Publications

One Step Ahead: Mastering the Art and Science of Negotiation

$12.90

Goodreads rating: 3.3

$12.90

If you're often finding yourself at the negotiating table, "One Step Ahead" may just be your new secret weapon. Sally delves into the interconnectedness of social psychology and game theory to arm you with the innovative techniques needed for modern-day deal-making. Picture yourself outmaneuvering adversaries with the finesse of history's sharpest minds – this book is your path to getting there.
Building Brand Communities: How Organizations Succeed by Creating Belonging
Just Arrived
Carrie Melissa Jones, Charles Vogl  | Berrett-koehler Publishers

Building Brand Communities: How Organizations Succeed by Creating Belonging

$23.90

Goodreads rating: 4.25

$23.90

49% off est. retail
If you're intrigued by the power of community-building and its potential to elevate a brand, this book is right up your alley. It unpacks the concept of creating a sense of belonging through a brand and provides practical advice that could transform how you engage with customers or members. Reading it may spark innovative ideas for nurturing your own organization's community and brand loyalty.
How the Trading Floor Really Works
Just Arrived
Terri Duhon | Bloomberg Press

How the Trading Floor Really Works

$13.90

Goodreads rating: 4.38

$13.90

81% off est. retail
Ever been curious about the pulse of financial markets? "How the Trading Floor Really Works" takes you behind the scenes, offering a real-world perspective on the high-stakes environment of investment banking. Terri Duhon's expertise shines through as she demystifies complex trading concepts and jargon, making it an enlightening read for anyone interested in the forces shaping global finance.
Metadata - The MIT Press Essential Knowledge Series
Jeffrey Pomerantz | The Mit Press

Metadata - The MIT Press Essential Knowledge Series

$8.90

Goodreads rating: 3.78

$8.90

If you're intrigued by the skeletons of modern digital frameworks, "Metadata" is worth your attention. It lays bare the unseen yet critical structures that scaffold our information interactions, particularly as privacy concerns rise with agencies like the NSA in the spotlight. Jeffrey Pomerantz crafts an accessible gateway into understanding the complex yet vital world of metadata, making you appreciate the invisible labor that shapes our daily digital experience.
Brands and Branding
Just Arrived
Various | Economist Books

Brands and Branding

$9.90

Goodreads rating: 3.35

$9.90

If you're keen on understanding the world of branding, this book is like having a backstage pass. It's not just any guide; it's a compilation of insights from some of the brightest minds associated with iconic brands. Each contributor offers a unique lens on how branding shapes and is shaped by our culture. For anyone looking to dive deep into branding strategies, this could be a treasure trove of expertise.
The Internet Case Study Book
Rob Ford, Julius Wiedemann  | Taschen America Llc

The Internet Case Study Book

$35.90 $24.90 31% off

Goodreads rating: 3.7

$35.90 $24.90 31% off

60% off est. retail
If you're keen on understanding what makes a successful web project, "The Internet Case Study Book" is a treasure trove. It's like a guided tour through the world of online success stories, complete with the nitty-gritty details of project development from conception to execution. It could be a great resource when you're gearing up to take on the digital world by storm.
When Digital Becomes Human: The Transformation of Customer Relationships
Steven Van Belleghem | Kogan Page

When Digital Becomes Human: The Transformation of Customer Relationships

$13.90

Goodreads rating: 3.84

$13.90

71% off est. retail
If you're grappling with customer engagement in a world where tweets can feel more personal than handshakes, "When Digital Becomes Human" could be your playbook. Imagine refining your digital strategy, but with a soulful twist that makes each customer interaction resonate deeply. This book might just be the key to blending efficiency with empathy, making your business not just a brand, but a community favorite.
Storytelling on Steroids : 10 stories that hijacked the pop culture conversation - Thryft
John Weich | Laurence King Publishing

Storytelling on Steroids : 10 stories that hijacked the pop culture conversation

$11.90 $3.90 67% off

Goodreads rating: 3.7

$11.90 $3.90 67% off

88% off est. retail
"Storytelling on Steroids" is a must-read for anyone interested in the evolution of pop culture through stories. Weich explores how stories can connect and engage on a massive scale, using examples like Batman and TED Talks to illustrate his points. He also notes how social media has elevated the importance of storytelling, making it more personal than ever. This book is perfect for marketers, creatives, and anyone curious about how stories impact our culture.
Everybody Writes: Your Go-To Guide for Creating Ridiculously Good Content
Ann Handley | John Wiley & Sons Inc

Everybody Writes: Your Go-To Guide for Creating Ridiculously Good Content

$9.90 $9.02 9% off

Goodreads rating: 3.97

$9.90 $9.02 9% off

If words are the workhorses of your online presence, 'Everybody Writes' is your champion steed. Ann Handley dishes out wisdom with a side of wit, making essential content creation skills accessible for the digital age. By explaining the importance of clear, engaging writing in marketing, this book could be a cornerstone in transforming your content strategy, whether you're crafting the next viral tweet or carving out your niche with compelling blog posts.
Communicate as a Professional
Just Arrived
Noordhoff, Carel Jansen, Michaël Steehouder  | Routledge

Communicate as a Professional

$35.90

Goodreads rating: 4.0

$35.90

If you're gearing up for the professional world, "Communicate as a Professional" could be an invaluable asset to you. It breaks down the intricacies of workplace communication, emphasizing the need for a skill set that's adaptable to various situations. As you navigate the complexities of internal and external professional interactions, this book offers guidance for making informed choices that align with your goals—turning you into a communication connoisseur before you even step foot into your career.
To Sell Is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others
Daniel H. Pink | Na

To Sell Is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others

$8.90

Goodreads rating: 3.88

$8.90

If you've ever felt like convincing someone is akin to moving mountains, "To Sell Is Human" might just change your outlook. Dan Pink dives into the ubiquitous nature of selling in our lives, transforming the way we perceive persuasion, convincing, and influence. Whether you're in a traditional sales role or simply want to communicate more effectively, Pink's insights could prove invaluable, turning the seemingly mundane into an art form.
Public Relations Writing Worktext: A Practical Guide for the Profession
Joseph M. Zappala | Routledge

Public Relations Writing Worktext: A Practical Guide for the Profession

$34.90

Goodreads rating: 4.17

$34.90

72% off est. retail
Public Relations Writing Worktext is an outstanding textbook that prepares readers for professional public relations writing. The book's practical approach provides readers with fundamental knowledge of writing and a brief overview of public relations. This textbook helps professionals with writing formats and skills like advocacy writing, newsletters, crisis planning, and online communication. Further, it offers lots of examples and exercises for improving writing skills. This worktext is highly recommended for those seeking a career in public relations and for PR professionals looking to develop their writing abilities.
The Future X Network: A Bell Labs Perspective
Marcus K Weldon | Crc Press

The Future X Network: A Bell Labs Perspective

$26.90

Goodreads rating: 4.54

$26.90

73% off est. retail
If you're intrigued by the future of technology and networking, "The Future X Network" is your crystal ball into what's coming next. It's penned by the President of Bell Labs, Marcus K. Weldon, whose insights could redefine how you think about connectivity and innovation. The book is not just a prediction but a detailed roadmap of the breakthroughs ahead, appealing to anyone deeply interested in the evolution of technology and its impact on society.
Digital State: How the Internet is Changing Everything
Simon Pont | Kogan Page

Digital State: How the Internet is Changing Everything

$10.90 $3.90 64% off

Goodreads rating: 3.74

$10.90 $3.90 64% off

87% off est. retail
If you're curious about the tectonic shifts in the digital landscape, "Digital State" might just enlighten you. As our lives and economies become increasingly digitized, understanding the mechanics and effects of this transformation is crucial. Simon Pont, alongside a team of specialists, dives into the profound influence of the Internet on both consumer behavior and business strategy, making it an essential read if you're looking to stay ahead in the digital game.

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