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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
Brian Halligan, Dharmesh Shah  | Wiley

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

$10.90

Goodreads rating: 3.88

$10.90

72% off est. retail
If you're noticing that your traditional marketing strategies just aren't cutting it anymore, "Inbound Marketing" could be the wake-up call you need. This book is perfect for those ready to adapt, offering a fresh perspective on how to attract customers in the digital age. It's filled with actionable strategies that are especially relevant today, as more consumers tune out traditional ads and seek authentic online connections. Embrace this book to help you navigate the shift and truly connect with your audience.
Leveraging The Corporate Brand
James R. Gregory, Jack Wiechmann  | Mcgraw-hill

Leveraging The Corporate Brand

$11.90

Goodreads rating: 4.0

$11.90

84% off est. retail
This is a smart pick if you enjoy business books that connect branding to hard results instead of vague theory. It shows how corporate advertising shapes reputation and why that reputation matters financially, which makes it especially useful for marketers, PR professionals, and leaders. Readers who like practical, credibility-building frameworks will find it grounded and surprisingly forward-looking.
Pimp My Site: The DIY Guide to SEO, Search Marketing, Social Media, and Online PR
Paula Wynne | Capstone

Pimp My Site: The DIY Guide to SEO, Search Marketing, Social Media, and Online PR

$11.90

Goodreads rating: 4.0

$11.90

52% off est. retail
"Pimp My Site" could be the compass you need if you're venturing into the vast digital wilderness for the first time, or even if you're already on the path but hitting a few stumbling blocks. Imagine having a friendly guide who speaks your language, offering crystal-clear steps on how to illuminate your brand in the digital arena; that's Paula Wynne's book for you. Whether it’s SEO, social media strategies, or driving traffic to your website, consider this book your trusty sidekick on the entrepreneurial journey.
When Execution Isn't Enough: Decoding Inspirational Leadership
Manfred F.R. Kets de Vries, Claudio Feser  | Wiley

When Execution Isn't Enough: Decoding Inspirational Leadership

$16.90

Goodreads rating: 3.85

$16.90

This book is a must-read for anyone who aspires to enhance their leadership skills. It delves into 20 distinct leadership traits and illustrates critical behaviors of inspirational leadership with real-life examples. The book also provides insights into the neuroscience of inspiration and how to tailor your approach to different leadership scenarios. It is a valuable resource that can help turn a good leader into a great one.
Growing Great Employees: Turning Ordinary People into Extraordinary Performers
Erika Andersen | Penguin Publishing Group

Growing Great Employees: Turning Ordinary People into Extraordinary Performers

$9.90 $7.90 20% off

Goodreads rating: 4.0

$9.90 $7.90 20% off

68% off est. retail
If you're stepping into a leadership role or looking to enhance your management techniques, "Growing Great Employees" might just be the resource you need. Erika Andersen shares practical wisdom that flips traditional interviewing and employee development on its head. You'll learn to truly listen—to build a committed team—and to foster an environment where people aren't just filling roles, but growing into their potential and becoming remarkable assets to your organization.
Market Smart: The Best in Age and Lifestyle-Specific Design
Daniel Acuff, Jim Gilmartin, David Bonner  | Harper

Market Smart: The Best in Age and Lifestyle-Specific Design

$25.90 $20.90 19% off

Goodreads rating: 4.0

$25.90 $20.90 19% off

If you're in the business of creating or marketing products, "Market Smart" might just be the hands-on guide you need to understand your audience better. It's noted for focusing on the 'who' rather than the 'what' which is a refreshing perspective that provides insights into targeted age groups and lifestyle-driven design. Demystifying the design process by showing how to appeal to various segments, from Gen X to baby boomers, could give you that competitive edge you've been looking for.
The Case Writer’s Toolkit
June Gwee | Palgrave Macmillan

The Case Writer’s Toolkit

$11.90

Goodreads rating: 0.0

$11.90

If you're trying to write case studies that actually teach well, this feels like a steady, useful companion rather than a dry manual. It breaks the process into manageable parts, with visuals and examples that make tricky ideas easier to grasp. Readers who like hands-on guidance will probably appreciate how clearly it moves from concept to real application.
A Game Design Vocabulary: Exploring the Foundational Principles Behind Good Game Design
Naomi Clark, Anna Anthropy  | Addison-wesley Professional

A Game Design Vocabulary: Exploring the Foundational Principles Behind Good Game Design

$9.90 $7.90 20% off

Goodreads rating: 3.93

$9.90 $7.90 20% off

82% off est. retail
If you've ever felt stuck in a rut playing games that seem all too familiar or you're a budding game designer looking to hone your craft, "A Game Design Vocabulary" by Anna Anthropy could be a game-changer for you. This book promises a deep dive into the language of game design, helping you craft experiences that resonate on every level. It's a roadmap for innovation in a field hungry for fresh perspectives. Think of this as your lexicon for breaking free from the clichés that might be holding back the transformative potential of games.
Managing People
Robert Heller | Gardners Books

Managing People

$12.90

Goodreads rating: 3.17

$12.90

If you're aiming to step up your leadership game or perhaps fine-tuning your management techniques, "Managing People" by Robert Heller can be quite the ally. It digs into the complexities of leading teams in a straightforward, pragmatic way. Readers often appreciate its no-nonsense advice and wealth of actionable strategies that can be immediately applied to improve workplace dynamics and productivity.
Harvard Business Review on Finding & Keeping the Best People
Herminia Ibarra, Harvard Business Review  | Harvard Business Press

Harvard Business Review on Finding & Keeping the Best People

$11.90

Goodreads rating: 3.88

$11.90

70% off est. retail
This is a practical, idea-dense read for anyone trying to build a stronger team without relying on vague management advice. It brings together sharp Harvard Business Review thinking on why great people join, stay, and leave, so it feels especially useful if you're navigating real workplace challenges. Readers who like business books that get straight to the point will probably appreciate how applicable and credible it feels.
The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Trout | Mcgraw Hill

The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

$9.90

Goodreads rating: 3.84

$9.90

If you feel overwhelmed by complex business strategies and convoluted management advice, Jack Trout's "The Power of Simplicity" could be the breath of fresh air you’re looking for. It’s particularly relevant for you if you’re in a leadership position and want to get back to the basics. It's not just about stripping away the unnecessary; it's about gaining clarity on what truly matters to make your business succeed.
The Power of We: Succeeding Through Partnerships
Karl Weber, Jonathan M. Tisch  | Wiley

The Power of We: Succeeding Through Partnerships

$9.90

Goodreads rating: 3.57

$9.90

If you've ever considered the immense value of building strong partnerships, "The Power of We" is an insightful read that could transform your approach. Drawing from Jonathan Tisch's extensive experience, it's an inspiring guide that shows how creating synergy through partnerships can lead to unprecedented success, making it especially relevant for aspiring leaders and entrepreneurs eager to make their mark.
Lead With Your Customer: Transform Culture and Brand Into World-Class Excellence
J. Jeff Kober, Mark David Jones  | Association For Talent Development

Lead With Your Customer: Transform Culture and Brand Into World-Class Excellence

$11.90

Goodreads rating: 4.0

$11.90

If you're striving to make a lasting impact within your organization, "Lead With Your Customer" could resonate with you. It educates on intertwining a strong internal culture with brand identity, potentially sparking a transformation towards a customer-centric ethos. A guide that emphasizes sustainable success through customer satisfaction could be just what you need to propel your business forward.
Shooting Models
Falkow | Ilex

Shooting Models

$11.90

Goodreads rating: 0.0

$11.90

Imagine stepping confidently into the world of fashion photography, equipped with insider knowledge straight from the pros. "Shooting Models" is that essential companion guide, offering you a front-row seat to the nuances of capturing models through a lens. Whether it's lighting techniques or industry advice you're after, this book will help you navigate the exciting collaboration between photographer and model with ease and professionalism.
Metadata - The MIT Press Essential Knowledge Series
Jeffrey Pomerantz | The Mit Press

Metadata - The MIT Press Essential Knowledge Series

$9.90 $6.90 30% off

Goodreads rating: 3.78

$9.90 $6.90 30% off

If you're intrigued by the skeletons of modern digital frameworks, "Metadata" is worth your attention. It lays bare the unseen yet critical structures that scaffold our information interactions, particularly as privacy concerns rise with agencies like the NSA in the spotlight. Jeffrey Pomerantz crafts an accessible gateway into understanding the complex yet vital world of metadata, making you appreciate the invisible labor that shapes our daily digital experience.
Digital State: How the Internet is Changing Everything
Simon Pont | Kogan Page

Digital State: How the Internet is Changing Everything

$10.90 $3.90 64% off

Goodreads rating: 3.74

$10.90 $3.90 64% off

87% off est. retail
If you're curious about the tectonic shifts in the digital landscape, "Digital State" might just enlighten you. As our lives and economies become increasingly digitized, understanding the mechanics and effects of this transformation is crucial. Simon Pont, alongside a team of specialists, dives into the profound influence of the Internet on both consumer behavior and business strategy, making it an essential read if you're looking to stay ahead in the digital game.
Public Relations Writing Worktext: A Practical Guide for the Profession
Joseph M. Zappala | Routledge

Public Relations Writing Worktext: A Practical Guide for the Profession

$36.90 $22.90 38% off

Goodreads rating: 4.17

$36.90 $22.90 38% off

82% off est. retail
Public Relations Writing Worktext is an outstanding textbook that prepares readers for professional public relations writing. The book's practical approach provides readers with fundamental knowledge of writing and a brief overview of public relations. This textbook helps professionals with writing formats and skills like advocacy writing, newsletters, crisis planning, and online communication. Further, it offers lots of examples and exercises for improving writing skills. This worktext is highly recommended for those seeking a career in public relations and for PR professionals looking to develop their writing abilities.
Own It: The Power of Women at Work
Sallie Krawcheck | Crown Currency

Own It: The Power of Women at Work

$15.90 $4.90 69% off

Goodreads rating: 4.03

$15.90 $4.90 69% off

88% off est. retail
Imagine you're at a crossroads in your career, feeling the traditional corporate ladder isn’t quite the right fit. "Own It" provides a refreshing beacon of guidance, distilling Sallie Krawcheck's wealth of experience into a manifesto for women to leverage their unique strengths. It's a resonant mix of a battle cry and a strategic playbook, inspiring not just adaptation but also a bold redefinition of success in the workplace. For anyone feeling the old rules don't apply, this book could be your catalyst for change.
What's Your Story? Using Stories to Ignite Performance and Be More Successful
Craig Wortmann | Kaplan Publishing

What's Your Story? Using Stories to Ignite Performance and Be More Successful

$13.90

Goodreads rating: 3.68

$13.90

If you're someone who's looking to elevate your professional game, "What's Your Story?" might just be the tool you need. Craig Wortmann packs this book with practical advice on leveraging storytelling to connect with others and drive results. The unique focus on using narrative as a strategy in leadership, sales, and motivation could transform how you approach challenges and communicate with your team or clients. It's for the innovator in you who appreciates the power of a good story.
A Guide to the Project Management Body of Knowledge
Project Management Institute | Project Management Institute

A Guide to the Project Management Body of Knowledge

$12.90 $9.90 23% off

Goodreads rating: 3.7

$12.90 $9.90 23% off

Recommended for professionals seeking PM certification. The PMBOK guide is the industry standard for project management knowledge. It covers various aspects of project management with practical advice and best practices. A great resource for those who want to formalize their project management skills.
I Hope This Email Finds You Never: The Official Guide to Blissfully Surviving the Modern Workplace
Emily Ann Hill, Ken Kupchik  | Harpercollins Leadership

I Hope This Email Finds You Never: The Official Guide to Blissfully Surviving the Modern Workplace

$11.90 $8.90 25% off

Goodreads rating: 2.97

$11.90 $8.90 25% off

If the daily grind at the office feels like a trek through a wild, unpredictable jungle, this book could be your witty survival guide. Ken Kupchik and Emily Ann Hill offer a satirical take that's both humorous and refreshingly honest, perfect for anyone looking to find some levity in the sometimes absurd world of modern work culture. It's like having a candid conversation with a friend who's seen it all and can help you laugh through the 9-5 chaos.
Ise Management
Unknown Author

Ise Management

$8.90

Goodreads rating: 0.0

$8.90

If you're new to management and often find textbooks overwhelming, "ISE MANAGEMENT" by Angelo Kinicki might be just what you need. It breaks down complex management theories into digestible sections, ideal for visual learners and those who prefer a more interactive and practical approach to learning. Plus, with its engaging layout, you won't find yourself snoozing through pages of dense text. This book could make learning about management both manageable and enjoyable.
When Digital Becomes Human: The Transformation of Customer Relationships
Steven Van Belleghem | Kogan Page

When Digital Becomes Human: The Transformation of Customer Relationships

$13.90

Goodreads rating: 3.84

$13.90

71% off est. retail
If you're grappling with customer engagement in a world where tweets can feel more personal than handshakes, "When Digital Becomes Human" could be your playbook. Imagine refining your digital strategy, but with a soulful twist that makes each customer interaction resonate deeply. This book might just be the key to blending efficiency with empathy, making your business not just a brand, but a community favorite.
Communicate as a Professional
Noordhoff, Carel Jansen, Michaël Steehouder  | Routledge

Communicate as a Professional

$35.90 $28.90 19% off

Goodreads rating: 4.0

$35.90 $28.90 19% off

If you're gearing up for the professional world, "Communicate as a Professional" could be an invaluable asset to you. It breaks down the intricacies of workplace communication, emphasizing the need for a skill set that's adaptable to various situations. As you navigate the complexities of internal and external professional interactions, this book offers guidance for making informed choices that align with your goals—turning you into a communication connoisseur before you even step foot into your career.
The Internet Case Study Book
Rob Ford, Julius Wiedemann  | Taschen America Llc

The Internet Case Study Book

$35.90 $24.90 31% off

Goodreads rating: 3.7

$35.90 $24.90 31% off

60% off est. retail
If you're keen on understanding what makes a successful web project, "The Internet Case Study Book" is a treasure trove. It's like a guided tour through the world of online success stories, complete with the nitty-gritty details of project development from conception to execution. It could be a great resource when you're gearing up to take on the digital world by storm.
The Big Book of Business Cards - Thryft
David E. Carter | Harper Paperbacks

The Big Book of Business Cards

$9.90 $5.90 40% off

Goodreads rating: 4.25

$9.90 $5.90 40% off

89% off est. retail
The Big Book of Business Cards is an excellent resource for professionals, business owners and entrepreneurs looking for inspiration in creating effective and attractive business cards. With over 2,500 designs, this book showcases a diverse range of business card designs that can cater to every taste and type of business. The detailed information provided in the book makes it a time-saving tool for those looking to brand a company or product effectively. Users can expect to enjoy the beautiful visual gallery in this book, while also benefiting from the valuable insights and tips it provides.
Strategy Builder: How to Create and Communicate More Effective Strategies
Duncan Angwin, Stephen Cummings  | Wiley

Strategy Builder: How to Create and Communicate More Effective Strategies

$24.90 $20.90 16% off

Goodreads rating: 3.68

$24.90 $20.90 16% off

"Strategy Builder" isn't just another strategy textbook—it's a canvas for your creativity. By blending key strategic frameworks with visual storytelling, it empowers you to lead engaging strategy discussions. Imagine replacing dry, dense documents with vivid, interactive drawings that actually get people excited about your organization's direction. The accompanying online resources further enhance your strategy-building skills, making this book a unique tool in your strategic arsenal.
Fast Food Nation: The Dark Side of the All-American Meal
Eric Schlosser | Harper Perennial

Fast Food Nation: The Dark Side of the All-American Meal

$8.90 $3.90 56% off

Goodreads rating: 3.75

$8.90 $3.90 56% off

75% off est. retail
If you've ever questioned the societal and health consequences of America's love affair with fast food, "Fast Food Nation" is an enlightening deep dive. Through his investigative skills, Schlosser uncovers the unsettling reality behind those quick meals. This book might change how you view your next hamburger, highlighting the industry's impact on everything from obesity to economy, making it a compelling read for anyone interested in the intersection of health, culture, and capitalism.
The Future X Network: A Bell Labs Perspective
Marcus K Weldon | Crc Press

The Future X Network: A Bell Labs Perspective

$26.90

Goodreads rating: 4.54

$26.90

73% off est. retail
If you're intrigued by the future of technology and networking, "The Future X Network" is your crystal ball into what's coming next. It's penned by the President of Bell Labs, Marcus K. Weldon, whose insights could redefine how you think about connectivity and innovation. The book is not just a prediction but a detailed roadmap of the breakthroughs ahead, appealing to anyone deeply interested in the evolution of technology and its impact on society.
Kick Ass Business And Marketing Secrets - How To Blitz Your Competition - Thryft
Bob Pritchard | Wiley

Kick Ass Business And Marketing Secrets - How To Blitz Your Competition

$8.90 $3.90 56% off

Goodreads rating: 3.67

$8.90 $3.90 56% off

90% off est. retail
Eager to conquer the market landscape? Bob Pritchard's "Kick Ass Business And Marketing Secrets" is akin to having a mentor guide you through the intricate dance of today's business world. With a no-nonsense approach and easy-to-implement strategies, it promises to arm you with the knowledge and critical thinking needed to make your product resonate with today's value-driven consumers. Dive into this book to align your marketing ethos with the evolving expectations of savvy customers and outshine your competitors with confidence.
Sketching User Experience: Getting the Design Right and the Right Design - Interactive Technologies
Bill Buxton | Morgan Kaufmann

Sketching User Experience: Getting the Design Right and the Right Design - Interactive Technologies

$14.90

Goodreads rating: 3.9

$14.90

79% off est. retail
If you're involved in creating products or systems, "Sketching User Experience" can be a game-changer for you. Bill Buxton delves into the necessity of understanding design from a comprehensive perspective. The balance between usability and innovative sketching this book advocates will not only refine your design approach but also encourage informed design choices that respect and reflect societal values. It's a read that will likely ignite your creativity and offer new techniques in user experience design.
The Functional Art: An Introduction to Information Graphics and Visualization
Alberto Cairo | New Riders

The Functional Art: An Introduction to Information Graphics and Visualization

$15.90

Goodreads rating: 4.19

$15.90

"The Functional Art" could be a game changer for you if you're intrigued by the power of data visualization to reveal hidden narratives within numbers. Alberto Cairo, an expert in the field, offers a practical and accessible approach, not just diving into the how-to's but also the why's of creating impactful infographics. Imagine being able to take raw data from any field—be it your own finances or global trends—and crafting it into visuals that can inform and inspire. This book isn't only about making pretty pictures; it's about enhancing comprehension and sparking curiosity with well-designed information graphics. Whether you're a professional or a beginner, you'll find valuable insights from the forefront of visual journalism.
Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone
Mitch Joel | Business Plus

Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone

$10.90 $5.90 46% off

Goodreads rating: 3.83

$10.90 $5.90 46% off

86% off est. retail
If you're keen on making waves in the digital marketing ocean, "Six Pixels Of Separation" is your navigation chart. Mitch Joel dives into how connectivity shapes marketing today, offering insights that could transform your business approach and widen your reach. It's a treasure map for entrepreneurs aiming to harness the power of the Internet's boundless audiences.
Power Your Tribe: Create Resilient Teams In Turbulent Times - Thryft
Christine Comaford | Mcgraw Hill

Power Your Tribe: Create Resilient Teams In Turbulent Times

$7.90 $5.90 25% off

Goodreads rating: 3.54

$7.90 $5.90 25% off

89% off est. retail
Recommendation: This book is a must-read for anyone leading a team in today's fast-paced and constantly changing business landscape. The author, Christine Comaford, provides neuroscience-based tools and proven strategies to help you create resilient teams that can adapt to any challenge. Through case studies and relatable examples, you'll learn how to empower your team members to embrace change and see it as an opportunity for growth. With the insights and techniques shared in this book, you'll be able to navigate through turbulent times and lead your tribe to long-term success.
The Subversive Copy Editor: Advice from Chicago (Or, How to Negotiate Good Relationships with Your Writers, Your Colleagues, and Yourself)
Carol Fisher Saller | University Of Chicago Press

The Subversive Copy Editor: Advice from Chicago (Or, How to Negotiate Good Relationships with Your Writers, Your Colleagues, and Yourself)

$11.90

Goodreads rating: 4.2

$11.90

If you're feeling the tension between the 'rights' and 'wrongs' of grammar and style in your author-editor relationships, "The Subversive Copy Editor" might be just the remedy you need. Carol Fisher Saller understands the battleground of prose styling all too well and invites you to approach editing with care, flexibility, and, most importantly, a peace-making spirit. You'll appreciate how her real-life misadventures turn into practical advice for fostering cooperative partnerships and serving your ultimate boss—the reader.
Work Remotely - Thryft
Anastasia | Penguin Business

Work Remotely

$4.90 $3.90 20% off

Goodreads rating: 3.4

$4.90 $3.90 20% off

58% off est. retail
Given the new normal of employment flexibility, "Work Remotely" is a timely guide that helps bridge the distance between the convenience and challenges of working outside the traditional office. It's packed with actionable advice, which can help you streamline your work life for improved productivity and satisfaction. If living your best remote work life is your aim, this book could become your go-to manual.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly - Thryft
David Meerman Scott | Wiley

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

$9.90 $3.90 61% off

Goodreads rating: 3.85

$9.90 $3.90 61% off

89% off est. retail
If you're wondering how to elevate your company's online presence, this book is a treasure trove of modern strategies. David Meerman Scott provides a forward-thinking approach, embracing the latest in social media and digital communication. Businesses, nonprofits, and marketing professionals can find value in his practical advice for reaching buyers more directly and cost-effectively. It's a playbook for the digital age, where traditional marketing tactics are transformed into innovative, buyer-focused strategies.
Let the Story Do the Work: The Art of Storytelling for Business Success
Esther K. Choy | Amacom

Let the Story Do the Work: The Art of Storytelling for Business Success

$13.90 $7.90 43% off

Goodreads rating: 3.73

$13.90 $7.90 43% off

If you're looking to captivate your audience, whether it's in a meeting or on a sales call, this book is your go-to resource. Esther K. Choy does a fantastic job of breaking down the art of storytelling into digestible parts, so you can tell stories that not only stick, but also serve your professional ambitions. Plus, you'll find her approach practical, with insights to make narratives work for you in business settings.
The Art of Making Sh!t Up: Using the Principles of Improv to Become an Unstoppable Powerhouse
Norm LaViolette | Wiley

The Art of Making Sh!t Up: Using the Principles of Improv to Become an Unstoppable Powerhouse

$12.90

Goodreads rating: 3.39

$12.90

50% off est. retail
If creativity in business excites you, "The Art of Making Sh!t Up" could be your playbook. Reading this, you'll absorb the essence of improv to not only boost your own confidence but also to foster a collaborative team environment. Imagine finding ways to say 'yes' more, react positively to new ideas, and generate innovative solutions fearlessly. This book offers that transformation with an energetic twist on professional development.
Persuasion: The Art of Influencing People
James Borg | Pearson Prentice Hall

Persuasion: The Art of Influencing People

$8.90 $5.90 34% off

Goodreads rating: 3.4

$8.90 $5.90 34% off

89% off est. retail
If you've ever felt like you're just not getting through to people, then "Persuasion" could be a game-changer for you. James Borg doesn't just wax philosophical about influence; he offers a pragmatic guide rooted in real-world tactics. This isn't just about winning arguments; it's about understanding the nuanced dance of communication and connection that can help you at work and in your personal life. It's perfect for anyone who wants to hone their persuasive powers – from managers looking to motivate their teams, to individuals aiming to elevate their conversational skills.
The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly - Thryft
David Meerman Scott | John Wiley

The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

$10.90 $3.90 64% off

Goodreads rating: 3.84

$10.90 $3.90 64% off

87% off est. retail
Recommendation: The New Rules of Marketing and PR is a must-read for business owners and marketers who want to stay ahead of the curve. The book provides valuable insights into the latest trends in marketing and PR using social media platforms. With new case studies and examples, the author provides a step-by-step action plan for engaging with customers and increasing sales. This book is ideal for anyone looking to improve their marketing strategies and reach their target audience more effectively.
The 3rd Alternative: Solving Life's Most Difficult Problems
Stephen R. Covey | Simon & Schuster

The 3rd Alternative: Solving Life's Most Difficult Problems

$8.90 $5.90 34% off

Goodreads rating: 4.08

$8.90 $5.90 34% off

If you find yourself at a crossroads, often caught between opposing viewpoints, "The 3rd Alternative" offers a refreshing path forward. It's not just about compromise; Stephen R. Covey presents a method for harnessing diverse thoughts and perspectives to reach groundbreaking solutions that everyone can agree on. This is perfect if you're seeking innovative ways to navigate through life's complex challenges and looking for outcomes where everyone wins.
Good Luck Have Fun - The Rise Of ESports - Thryft
Roland Li | Skyhorse

Good Luck Have Fun - The Rise Of ESports

$5.90 $3.90 34% off

Goodreads rating: 3.55

$5.90 $3.90 34% off

89% off est. retail
This book is the ultimate insider's guide into the world of esports, where passion meets determination in the global phenomenon of competitive video gaming. Experience the rise of industry giants like Evil Geniuses and League of Legends, while exploring the dark side that lurks behind the success stories. Join the players, companies, and games that have revolutionized the world of sports and competition, challenging everything we thought we knew. Dive into this captivating journey and discover why esports is more than just a game—it's a way of life.
Putting Stories to Work
Shawn Callahan | Pepperberg Press

Putting Stories to Work

$11.90 $7.90 34% off

Goodreads rating: 3.93

$11.90 $7.90 34% off

If you're the kind of person who believes in the profound impact of a good story, "Putting Stories to Work" can sharpen your narrative skills for the business arena. Shawn Callahan offers a methodical approach to harnessing the power of storytelling, tapping into a natural ability you probably use every day without even realizing it. Reading this book could transform the way you connect, persuade, and lead in your professional life.
Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations
Garr Reynolds | New Riders Pub

Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations

$18.90 $10.90 42% off

Goodreads rating: 4.19

$18.90 $10.90 42% off

Imagine feeling confident as you step up to deliver a presentation. With Garr Reynolds' guidance in "Presentation Zen Design", that's entirely possible. The book breaks down design concepts into simple, actionable steps that will transform your slides from dull to dynamic. It's not just about looking good; it's about creating presentations that resonate and stick with your audience long after you've concluded. Whether you're in business, education, or any field requiring persuasive communication, this book could be your secret weapon.
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
John Michael Morgan | Wiley

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

$11.90 $7.90 34% off

Goodreads rating: 3.78

$11.90 $7.90 34% off

75% off est. retail
If you're feeling lost in the sea of generic brands and want to carve out a niche that truly resonates with your audience, "Brand Against the Machine" could be your compass. It's not just another branding manual; it empowers you to break the mold with actionable strategies that help you position yourself as indispensable. For anyone eager to ditch the traditional playbook and connect on a level that turns customers into loyal fans, this book is a potential game-changer.
The Wikipedia Revolution How a Bunch of Nobodies Created the World's Greatest Encyclopedia - Thryft
Jimmy Wales, Andrew Lih  | Hyperion

The Wikipedia Revolution How a Bunch of Nobodies Created the World's Greatest Encyclopedia

$12.90 $3.90 70% off

Goodreads rating: 3.79

$12.90 $3.90 70% off

90% off est. retail
If you're fascinated by the power of collective intelligence and open-source platforms, "The Wikipedia Revolution" is a must-read. It dives into the origins and evolution of a site you likely use every day, offering an insider's perspective on how a group of volunteers built the world's most extensive encyclopedia. The stories behind the site's creation and growth will inspire you about the potential of collaboration and the Internet's democratizing power.
Say It Right the First Time
Loretta Malandro | Mcgraw Hill

Say It Right the First Time

$15.90

Goodreads rating: 3.68

$15.90

Imagine being able to articulate your ideas at work so clearly that misunderstandings are a thing of the past. "Say It Right the First Time" is the key to unlocking this ability within you, educating you on not just what to say, but how to say it. It’s for anyone eager to improve their leadership and communication skills, steering conversations and outcomes to your favor with the finesse of a skilled manager.
Meeting Wise: Making the Most of Collaborative Time for Educators
Kathryn Parker Boudett, Elizabeth A. City  | Harvard Education Press

Meeting Wise: Making the Most of Collaborative Time for Educators

$11.90 $7.90 34% off

Goodreads rating: 4.19

$11.90 $7.90 34% off

81% off est. retail
If you're feeling swamped by unproductive meetings and looking for ways to revitalize collaboration within your educational team, "Meeting Wise" might be the key. As someone deeply involved in curricular improvements or school leadership, you'd appreciate the authors' expertise in turning time-consuming meetings into engines of school improvement. They don't just diagnose the problem; they offer a hands-on checklist that could transform the way adult learning happens in your environment, ultimately impacting student achievement.
The Leader in You
Stuart R. Levine | Simon & Schuster

The Leader in You

$11.90

Goodreads rating: 4.1

$11.90

If you're navigating today's complex professional landscape, "The Leader in You" could be your compass. Adapting timeless Dale Carnegie principles to the challenges of the '90s and beyond, it's a read that feels both classic and prescient. It addresses real-world concerns like downsizing and fierce competition, offering strategies to boost your own and your team's confidence and motivation. This book could be the career ally you didn't know you needed.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.