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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Kick Ass Business And Marketing Secrets - How To Blitz Your Competition - Thryft
Bob Pritchard | Wiley

Kick Ass Business And Marketing Secrets - How To Blitz Your Competition

$8.90 $3.90 56% off

Goodreads rating: 3.67

$8.90 $3.90 56% off

90% off est. retail
Eager to conquer the market landscape? Bob Pritchard's "Kick Ass Business And Marketing Secrets" is akin to having a mentor guide you through the intricate dance of today's business world. With a no-nonsense approach and easy-to-implement strategies, it promises to arm you with the knowledge and critical thinking needed to make your product resonate with today's value-driven consumers. Dive into this book to align your marketing ethos with the evolving expectations of savvy customers and outshine your competitors with confidence.
How to Draw and Sell Digital Cartoons
Leo Hartas | Ilex

How to Draw and Sell Digital Cartoons

$12.90

Goodreads rating: 3.42

$12.90

As someone who's intrigued by the blend of art and technology, you'll find "How to Draw and Sell Digital Cartoons" particularly enlightening. It's not just about honing your drawing skills; this guide bridges the gap between creation and commerce in the digital realm, offering a clear pathway to transform your passion into a viable career. Whether you're an aspiring cartoonist or a seasoned artist looking to digitize your work, this book will become an invaluable companion on your creative journey.
Public Relations Writing Worktext: A Practical Guide for the Profession
Joseph M. Zappala | Routledge

Public Relations Writing Worktext: A Practical Guide for the Profession

$34.90

Goodreads rating: 4.17

$34.90

72% off est. retail
Public Relations Writing Worktext is an outstanding textbook that prepares readers for professional public relations writing. The book's practical approach provides readers with fundamental knowledge of writing and a brief overview of public relations. This textbook helps professionals with writing formats and skills like advocacy writing, newsletters, crisis planning, and online communication. Further, it offers lots of examples and exercises for improving writing skills. This worktext is highly recommended for those seeking a career in public relations and for PR professionals looking to develop their writing abilities.
The Speed of Trust: The One Thing That Changes Everything
Unknown, Rebecca R. Merrill  | Simon & Schuster Ltd

The Speed of Trust: The One Thing That Changes Everything

$8.90

Goodreads rating: 3.97

$8.90

49% off est. retail
Considering how essential trust is in all our interactions, "The Speed of Trust" could transform how you engage with colleagues and conduct business. Covey isn't just theorizing; he's providing a practical roadmap to make trust your most valuable asset. This is vital reading if you're looking to cut through red tape, foster collaboration, and catalyze efficiency in your personal or professional realm.
I Hope This Email Finds You Never: The Official Guide to Blissfully Surviving the Modern Workplace
Emily Ann Hill, Ken Kupchik  | Harpercollins Leadership

I Hope This Email Finds You Never: The Official Guide to Blissfully Surviving the Modern Workplace

$11.90

Goodreads rating: 2.97

$11.90

If the daily grind at the office feels like a trek through a wild, unpredictable jungle, this book could be your witty survival guide. Ken Kupchik and Emily Ann Hill offer a satirical take that's both humorous and refreshingly honest, perfect for anyone looking to find some levity in the sometimes absurd world of modern work culture. It's like having a candid conversation with a friend who's seen it all and can help you laugh through the 9-5 chaos.
Thanks for the Feedback: The Science and Art of Receiving Feedback Well
Sheila Heen, Douglas Stone  | Penguin Books

Thanks for the Feedback: The Science and Art of Receiving Feedback Well

$10.90

Goodreads rating: 4.06

$10.90

57% off est. retail
Ever struggled with criticism or even well-meaning advice? 'Thanks for the Feedback' could be the game changer that helps you receive feedback with a clearer mindset. It doesn't just tackle the discomfort head-on; it equips you with neuroscience-backed strategies to sift through comments and criticism constructively. This could be your roadmap to personal growth and better relationships, at work and home.
Strategy Builder: How to Create and Communicate More Effective Strategies
Duncan Angwin, Stephen Cummings  | Wiley

Strategy Builder: How to Create and Communicate More Effective Strategies

$24.90 $20.90 16% off

Goodreads rating: 3.68

$24.90 $20.90 16% off

"Strategy Builder" isn't just another strategy textbook—it's a canvas for your creativity. By blending key strategic frameworks with visual storytelling, it empowers you to lead engaging strategy discussions. Imagine replacing dry, dense documents with vivid, interactive drawings that actually get people excited about your organization's direction. The accompanying online resources further enhance your strategy-building skills, making this book a unique tool in your strategic arsenal.
Leadership and Self-Deception: Getting Out of the Box
The Arbinger Institute | Berrett-koehler Publishers

Leadership and Self-Deception: Getting Out of the Box

$4.90

Goodreads rating: 4.1

$4.90

80% off est. retail
If you've ever felt that unseen forces are limiting your management potential, then "Leadership and Self-Deception" could be the eye-opener you need. It’s not your typical leadership guide; it delves deep into how our own biases and blind spots can create office pitfalls. It's praised for its ability to harness simple but profound insights and can help foster a more honest and productive workplace. Embrace this read to not only lead others better but to also lead a more authentic life.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly - Thryft
David Meerman Scott | Wiley

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

$9.90 $3.90 61% off

Goodreads rating: 3.85

$9.90 $3.90 61% off

89% off est. retail
If you're wondering how to elevate your company's online presence, this book is a treasure trove of modern strategies. David Meerman Scott provides a forward-thinking approach, embracing the latest in social media and digital communication. Businesses, nonprofits, and marketing professionals can find value in his practical advice for reaching buyers more directly and cost-effectively. It's a playbook for the digital age, where traditional marketing tactics are transformed into innovative, buyer-focused strategies.
Product Marketing Debunked: The Essential Go-To-Market Guide
Yasmeen Turayhi, Cali Schmidt  | Createspace Independent Publishing Platform

Product Marketing Debunked: The Essential Go-To-Market Guide

$14.90

Goodreads rating: 3.76

$14.90

39% off est. retail
If you're an entrepreneur or part of a company with an innovative product waiting in the wings, 'Product Marketing Debunked' might just be your roadmap to success. Yasmeen Turayhi demystifies the journey from concept to marketplace, offering tested strategies and a handy checklist that could be your North Star. Tailored for B2B but adaptable to B2C ventures, this book promises a foundation you can customize to your industry's unique beat.
HBR Guide to Managing Up and Across
Harvard Business Review | Harvard Business Review Press

HBR Guide to Managing Up and Across

$10.32

Goodreads rating: 3.7

$10.32

77% off est. retail
Imagine you're aiming to become a master at the workplace chess game, where every move counts. This book is like the manual that lets you in on secrets to win over bosses, influence peers, and push your career forward, no matter the obstacles. It's a treasure trove of practical tips from a trusted source, perfect for anyone who's felt stuck or frustrated by office dynamics.
Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations
Garr Reynolds | New Riders Pub

Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations

$16.90

Goodreads rating: 4.19

$16.90

Imagine feeling confident as you step up to deliver a presentation. With Garr Reynolds' guidance in "Presentation Zen Design", that's entirely possible. The book breaks down design concepts into simple, actionable steps that will transform your slides from dull to dynamic. It's not just about looking good; it's about creating presentations that resonate and stick with your audience long after you've concluded. Whether you're in business, education, or any field requiring persuasive communication, this book could be your secret weapon.
Sketching User Experience: Getting the Design Right and the Right Design - Interactive Technologies
Bill Buxton | Morgan Kaufmann

Sketching User Experience: Getting the Design Right and the Right Design - Interactive Technologies

$14.90

Goodreads rating: 3.9

$14.90

79% off est. retail
If you're involved in creating products or systems, "Sketching User Experience" can be a game-changer for you. Bill Buxton delves into the necessity of understanding design from a comprehensive perspective. The balance between usability and innovative sketching this book advocates will not only refine your design approach but also encourage informed design choices that respect and reflect societal values. It's a read that will likely ignite your creativity and offer new techniques in user experience design.
Putting Stories to Work
Shawn Callahan | Pepperberg Press

Putting Stories to Work

$10.32

Goodreads rating: 3.93

$10.32

If you're the kind of person who believes in the profound impact of a good story, "Putting Stories to Work" can sharpen your narrative skills for the business arena. Shawn Callahan offers a methodical approach to harnessing the power of storytelling, tapping into a natural ability you probably use every day without even realizing it. Reading this book could transform the way you connect, persuade, and lead in your professional life.
It's Not How Good You Are, It's How Good You Want to Be
Paul Arden | Phaidon Press

It's Not How Good You Are, It's How Good You Want to Be

$3.90

Goodreads rating: 3.62

$3.90

84% off est. retail
If you're feeling blocked or unsure about your path to success, Paul Arden's book could be just the jolt you need. It's a quick read packed with anecdotal advice, sharp wit, and a motivating attitude that has the potential to kickstart your ambition. It's particularly handy for creative professionals, but truly, anyone chasing success might find it a punchy source of inspiration.
Let the Story Do the Work: The Art of Storytelling for Business Success
Esther K. Choy | Amacom

Let the Story Do the Work: The Art of Storytelling for Business Success

$10.90

Goodreads rating: 3.73

$10.90

If you're looking to captivate your audience, whether it's in a meeting or on a sales call, this book is your go-to resource. Esther K. Choy does a fantastic job of breaking down the art of storytelling into digestible parts, so you can tell stories that not only stick, but also serve your professional ambitions. Plus, you'll find her approach practical, with insights to make narratives work for you in business settings.
HBR Guide to Persuasive Presentations
Nancy Duarte | Harvard Business Review Press

HBR Guide to Persuasive Presentations

$6.90

Goodreads rating: 3.96

$6.90

76% off est. retail
If you're dreading that upcoming presentation or meeting, this guide could be your secret weapon. Nancy Duarte, a guru in the field, distils her expertise into actionable steps that promise to transform your public speaking. Whether you're persuading a tough crowd or simply refining your delivery, it's packed with insights to not just convey your message, but make it resonate deeply with your audience.
Getting to Yes: Negotiating an Agreement Without Giving In
William Ury, Bruce Patton, Roger Fisher  | Random House Business

Getting to Yes: Negotiating an Agreement Without Giving In

$8.90

Goodreads rating: 3.95

$8.90

56% off est. retail
If you're looking to sharpen your negotiation skills, "Getting to Yes" could be a game-changer. Imagine entering discussions, big or small, armed with strategies that help you reach agreements that everyone feels good about. The book's focus on principled negotiation rather than positional bargaining means you're learning to find solutions that genuinely benefit all sides, which can be vital in both personal and professional settings. This isn't about winning a negotiation—it's about creating success through cooperation.
Difficult Conversations: How to Discuss What Matters Most
Sheila Heen, Douglas Stone, Bruce Patton  | Penguin Books

Difficult Conversations: How to Discuss What Matters Most

$11.90

Goodreads rating: 4.07

$11.90

60% off est. retail
If you've ever walked away from a conversation wishing you had expressed yourself better or dealt more effectively with someone's negative reaction, "Difficult Conversations" is a game-changer. The book is rooted in years of negotiation and conflict resolution research, providing practical, step-by-step guidance to address sensitive issues without triggering defensiveness. It could be particularly enlightening for you if you're seeking ways to improve your communication in both personal and professional relationships.
The 3rd Alternative: Solving Life's Most Difficult Problems
Stephen R. Covey | Simon & Schuster

The 3rd Alternative: Solving Life's Most Difficult Problems

$8.90 $5.90 34% off

Goodreads rating: 4.08

$8.90 $5.90 34% off

If you find yourself at a crossroads, often caught between opposing viewpoints, "The 3rd Alternative" offers a refreshing path forward. It's not just about compromise; Stephen R. Covey presents a method for harnessing diverse thoughts and perspectives to reach groundbreaking solutions that everyone can agree on. This is perfect if you're seeking innovative ways to navigate through life's complex challenges and looking for outcomes where everyone wins.
Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone
Mitch Joel | Business Plus

Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone

$10.90 $5.90 46% off

Goodreads rating: 3.83

$10.90 $5.90 46% off

86% off est. retail
If you're keen on making waves in the digital marketing ocean, "Six Pixels Of Separation" is your navigation chart. Mitch Joel dives into how connectivity shapes marketing today, offering insights that could transform your business approach and widen your reach. It's a treasure map for entrepreneurs aiming to harness the power of the Internet's boundless audiences.
The Art of Making Sh!t Up: Using the Principles of Improv to Become an Unstoppable Powerhouse
Norm LaViolette | Wiley

The Art of Making Sh!t Up: Using the Principles of Improv to Become an Unstoppable Powerhouse

$12.90

Goodreads rating: 3.39

$12.90

50% off est. retail
If creativity in business excites you, "The Art of Making Sh!t Up" could be your playbook. Reading this, you'll absorb the essence of improv to not only boost your own confidence but also to foster a collaborative team environment. Imagine finding ways to say 'yes' more, react positively to new ideas, and generate innovative solutions fearlessly. This book offers that transformation with an energetic twist on professional development.
Getting to Yes: Negotiating Agreement Without Giving In
Roger Fisher, Bruce Patton, William L. Ury  | Penguin Books

Getting to Yes: Negotiating Agreement Without Giving In

$9.90

Goodreads rating: 3.94

$9.90

Consider "Getting to Yes" if you're looking to enhance your negotiation skills both professionally and personally. Its clear, methodical approach demystifies the art of negotiation, replacing potential confrontation with cooperation. Whether you're dealing with a work conflict or a family disagreement, this book's step-by-step strategies are designed to help you secure agreements that satisfy everyone's interests without sacrificing your own. It's a timeless guide for peaceful, effective problem-solving.
Persuasion: The Art of Influencing People
James Borg | Pearson Prentice Hall

Persuasion: The Art of Influencing People

$8.90

Goodreads rating: 3.4

$8.90

83% off est. retail
If you've ever felt like you're just not getting through to people, then "Persuasion" could be a game-changer for you. James Borg doesn't just wax philosophical about influence; he offers a pragmatic guide rooted in real-world tactics. This isn't just about winning arguments; it's about understanding the nuanced dance of communication and connection that can help you at work and in your personal life. It's perfect for anyone who wants to hone their persuasive powers – from managers looking to motivate their teams, to individuals aiming to elevate their conversational skills.
The Functional Art: An Introduction to Information Graphics and Visualization
Alberto Cairo | New Riders

The Functional Art: An Introduction to Information Graphics and Visualization

$15.90

Goodreads rating: 4.19

$15.90

"The Functional Art" could be a game changer for you if you're intrigued by the power of data visualization to reveal hidden narratives within numbers. Alberto Cairo, an expert in the field, offers a practical and accessible approach, not just diving into the how-to's but also the why's of creating impactful infographics. Imagine being able to take raw data from any field—be it your own finances or global trends—and crafting it into visuals that can inform and inspire. This book isn't only about making pretty pictures; it's about enhancing comprehension and sparking curiosity with well-designed information graphics. Whether you're a professional or a beginner, you'll find valuable insights from the forefront of visual journalism.
Power Your Tribe: Create Resilient Teams In Turbulent Times - Thryft
Christine Comaford | Mcgraw Hill

Power Your Tribe: Create Resilient Teams In Turbulent Times

$7.90 $3.90 51% off

Goodreads rating: 3.54

$7.90 $3.90 51% off

93% off est. retail
Recommendation: This book is a must-read for anyone leading a team in today's fast-paced and constantly changing business landscape. The author, Christine Comaford, provides neuroscience-based tools and proven strategies to help you create resilient teams that can adapt to any challenge. Through case studies and relatable examples, you'll learn how to empower your team members to embrace change and see it as an opportunity for growth. With the insights and techniques shared in this book, you'll be able to navigate through turbulent times and lead your tribe to long-term success.
How to Talk to Absolutely Anyone
Mark Rhodes | Capstone

How to Talk to Absolutely Anyone

$14.90

Goodreads rating: 3.25

$14.90

Feel anxious about social interactions sometimes? This book is like a Swiss Army knife for conversation—it provides practical tools to tackle various social situations with poise. Whether it's small talk at a party or a big presentation at work, reading this might help you navigate those encounters with a bit more ease and self-assurance.
Good Luck Have Fun - The Rise Of ESports - Thryft
Roland Li | Skyhorse

Good Luck Have Fun - The Rise Of ESports

$5.90 $3.90 34% off

Goodreads rating: 3.55

$5.90 $3.90 34% off

89% off est. retail
This book is the ultimate insider's guide into the world of esports, where passion meets determination in the global phenomenon of competitive video gaming. Experience the rise of industry giants like Evil Geniuses and League of Legends, while exploring the dark side that lurks behind the success stories. Join the players, companies, and games that have revolutionized the world of sports and competition, challenging everything we thought we knew. Dive into this captivating journey and discover why esports is more than just a game—it's a way of life.
The Subversive Copy Editor: Advice from Chicago (Or, How to Negotiate Good Relationships with Your Writers, Your Colleagues, and Yourself)
Carol Fisher Saller | University Of Chicago Press

The Subversive Copy Editor: Advice from Chicago (Or, How to Negotiate Good Relationships with Your Writers, Your Colleagues, and Yourself)

$11.90

Goodreads rating: 4.2

$11.90

If you're feeling the tension between the 'rights' and 'wrongs' of grammar and style in your author-editor relationships, "The Subversive Copy Editor" might be just the remedy you need. Carol Fisher Saller understands the battleground of prose styling all too well and invites you to approach editing with care, flexibility, and, most importantly, a peace-making spirit. You'll appreciate how her real-life misadventures turn into practical advice for fostering cooperative partnerships and serving your ultimate boss—the reader.
The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly - Thryft
David Meerman Scott | John Wiley

The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

$10.90 $3.90 64% off

Goodreads rating: 3.84

$10.90 $3.90 64% off

87% off est. retail
Recommendation: The New Rules of Marketing and PR is a must-read for business owners and marketers who want to stay ahead of the curve. The book provides valuable insights into the latest trends in marketing and PR using social media platforms. With new case studies and examples, the author provides a step-by-step action plan for engaging with customers and increasing sales. This book is ideal for anyone looking to improve their marketing strategies and reach their target audience more effectively.
Giving Effective Feedback: Check in Regularly, Handle Tough Conversations, Bring Out the Best - 20 Minute Manager Series
Harvard Business Review | Harvard Business Review Press

Giving Effective Feedback: Check in Regularly, Handle Tough Conversations, Bring Out the Best - 20 Minute Manager Series

$10.90 $5.90 46% off

Goodreads rating: 3.67

$10.90 $5.90 46% off

64% off est. retail
If you’ve ever felt a bit lost or hesitant when it comes to giving feedback at work, this book is a real gem. In less than the time it takes to have lunch, you’ll learn to approach both tricky conversations and praise with confidence. It's like having a wise mentor guiding you through the complexities of communication in the professional world, ensuring you bring value to both your team and personal leadership style.
Meeting Wise: Making the Most of Collaborative Time for Educators
Kathryn Parker Boudett, Elizabeth A. City  | Harvard Education Press

Meeting Wise: Making the Most of Collaborative Time for Educators

$10.90

Goodreads rating: 4.19

$10.90

74% off est. retail
If you're feeling swamped by unproductive meetings and looking for ways to revitalize collaboration within your educational team, "Meeting Wise" might be the key. As someone deeply involved in curricular improvements or school leadership, you'd appreciate the authors' expertise in turning time-consuming meetings into engines of school improvement. They don't just diagnose the problem; they offer a hands-on checklist that could transform the way adult learning happens in your environment, ultimately impacting student achievement.
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
John Michael Morgan | Wiley

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

$11.90

Goodreads rating: 3.78

$11.90

62% off est. retail
If you're feeling lost in the sea of generic brands and want to carve out a niche that truly resonates with your audience, "Brand Against the Machine" could be your compass. It's not just another branding manual; it empowers you to break the mold with actionable strategies that help you position yourself as indispensable. For anyone eager to ditch the traditional playbook and connect on a level that turns customers into loyal fans, this book is a potential game-changer.
Say It Right the First Time
Loretta Malandro | Mcgraw Hill

Say It Right the First Time

$15.90

Goodreads rating: 3.68

$15.90

Imagine being able to articulate your ideas at work so clearly that misunderstandings are a thing of the past. "Say It Right the First Time" is the key to unlocking this ability within you, educating you on not just what to say, but how to say it. It’s for anyone eager to improve their leadership and communication skills, steering conversations and outcomes to your favor with the finesse of a skilled manager.
Lovemarks The Future Beyond Brands - Thryft
Kevin Roberts | Power House Books

Lovemarks The Future Beyond Brands

$18.90 $5.90 69% off

Goodreads rating: 3.85

$18.90 $5.90 69% off

If you're involved in marketing or branding, "Lovemarks" by Kevin Roberts might just change the way you approach your business. Roberts proposes that the era of traditional branding is over, and that for a company to truly resonate with customers it must create 'Lovemarks' – brands that cultivate loyalty beyond reason. This book could reframe your understanding of consumer relationships, focusing on the emotional connections that genuinely engage customers for the long haul.
The Wikipedia Revolution How a Bunch of Nobodies Created the World's Greatest Encyclopedia - Thryft
Jimmy Wales, Andrew Lih  | Hyperion

The Wikipedia Revolution How a Bunch of Nobodies Created the World's Greatest Encyclopedia

$12.90 $3.90 70% off

Goodreads rating: 3.79

$12.90 $3.90 70% off

90% off est. retail
If you're fascinated by the power of collective intelligence and open-source platforms, "The Wikipedia Revolution" is a must-read. It dives into the origins and evolution of a site you likely use every day, offering an insider's perspective on how a group of volunteers built the world's most extensive encyclopedia. The stories behind the site's creation and growth will inspire you about the potential of collaboration and the Internet's democratizing power.
Fashion and Lifestyle Photography: Secrets of Perfect Fashion & Lifestyle Photography
Dixie Dixon | Ilex Press

Fashion and Lifestyle Photography: Secrets of Perfect Fashion & Lifestyle Photography

$11.90

Goodreads rating: 4.0

$11.90

If you've got an eye for style and a dream to capture the essence of fashion, Dixie Dixon's "Fashion and Lifestyle Photography" offers a treasure trove of industry insights that could elevate your photography game. Reading this, you'll not only find practical advice but also feel like you're gaining a mentor in the world of fashion photography. It's perfect for transforming your passion into a flourishing career.
Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World
Stephen M.R. Covey | Simon Schuster

Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World

$13.90

Goodreads rating: 3.9

$13.90

If the idea of fostering genuine trust in your personal and professional life resonates with you, "Smart Trust" could be a compelling read. The authors, building on Covey's legacy, delve into the practicality of trust as a fundamental element for prosperity and joy. They provide actionable insights, grounded in real-world examples, on how to strike a balance between being cautious and being trusting—something that's incredibly relevant in today's often skeptical society.
Affected: Emotionally Engaging Customers in the Digital Age
Cara Wrigley, Karla Straker  | Wiley

Affected: Emotionally Engaging Customers in the Digital Age

$3.90

Goodreads rating: 3.64

$3.90

If you're grappling with the invisible barrier between your brand and your customers in the digital realm, 'Affected' could be a tactical asset for you. It's rich with strategies and personal insights that could help bridge the gap between impersonal digital interactions and meaningful customer relationships. The background of strong case studies makes it practical and relatable, allowing you to apply the given knowledge to your specific scenario effectively.
The Victorian Internet: The Remarkable Story of the Telegraph and the Nineteenth Century's Online Pioneers
Tom Standage | Berkley Trade

The Victorian Internet: The Remarkable Story of the Telegraph and the Nineteenth Century's Online Pioneers

$14.26

Goodreads rating: 3.95

$14.26

34% off est. retail
If you're fascinated by how today's hyper-connected world came to be, "The Victorian Internet" is an engaging tale that will deepen your appreciation for modern technology. Tom Standage offers a surprisingly relatable historical account that makes you reconsider your own use of technology by revealing the telegraph's transformative role in society – very much the social media of its day.
The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today
Sandra Stahl | Lid Publishing

The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today

$9.90

Goodreads rating: 3.75

$9.90

44% off est. retail
Considering you're potentially looking to excel in public relations, "The Art & Craft of PR" is an insightful guide that can help elevate your approach. Sandra Stahl offers modern strategies and a comprehensive look at PR that respects its timeless aspects while acknowledging the ever-evolving media landscape. It's a forward-thinking resource that could be your mentor in book form.
The Leader in You
Stuart R. Levine | Simon & Schuster

The Leader in You

$11.90

Goodreads rating: 4.1

$11.90

If you're navigating today's complex professional landscape, "The Leader in You" could be your compass. Adapting timeless Dale Carnegie principles to the challenges of the '90s and beyond, it's a read that feels both classic and prescient. It addresses real-world concerns like downsizing and fierce competition, offering strategies to boost your own and your team's confidence and motivation. This book could be the career ally you didn't know you needed.
Brand Sense
Martin Lindstrom | Fisicalbook

Brand Sense

$10.90 $9.63 12% off

Goodreads rating: 3.87

$10.90 $9.63 12% off

74% off est. retail
You'd be fascinated by "Brand Sense" if you're curious about the subtle ways marketers influence our buying decisions. Lindstrom unveils an intriguing layer of product branding that goes beyond visuals and logos. It’s for readers seeking a deeper understanding of consumer psychology and how our senses are targeted by advertisers to shape our experiences with their brands.
Getting Past No: Negotiating in Difficult Situations
William Ury | Bantam

Getting Past No: Negotiating in Difficult Situations

$11.90

Goodreads rating: 3.98

$11.90

51% off est. retail
When you're feeling stonewalled or up against impossible odds in a negotiation, "Getting Past No" could be the game-changer you're looking for. William Ury doesn't just offer advice; he provides an actionable roadmap to transform conflict into collaboration, focusing on how to stay cool under pressure and actually harness the situation to your advantage. If you're looking to turn tense interactions into opportunities for mutual satisfaction, this book can equip you with the necessary tools.
Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet
Shep Hyken | Greenleaf Book Group Press

Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet

$13.90 $9.90 29% off

Goodreads rating: 3.96

$13.90 $9.90 29% off

72% off est. retail
Dive into this book if you're passionate about elevating the way customers perceive your business. It's a treasure trove of practical advice, providing you with 52 straightforward strategies to ensure your service is not just good, but unforgettable. It's for anyone looking to not just satisfy, but truly amaze their clientele.
How to Become a Rainmaker: The People Who Get and Keep Customers
Jeffrey J. Fox | Hachette Books

How to Become a Rainmaker: The People Who Get and Keep Customers

$8.90

Goodreads rating: 3.88

$8.90

70% off est. retail
This book is perfect for anyone interested in sales. It provides counterintuitive advice and practical tips to win over customers. It teaches readers how to stand out in their field and rise above the competition. It is a must-read for CEOs and anyone eager to succeed in sales.
An Epic Swindle: 44 Months With a Pair of Cowboys
Brian Reade | Quercus Publishing

An Epic Swindle: 44 Months With a Pair of Cowboys

$10.90 $5.90 46% off

Goodreads rating: 3.98

$10.90 $5.90 46% off

68% off est. retail
If you're into football, especially the history and tumultuous times faced by clubs, "An Epic Swindle" is a read you shouldn't miss. Brian Reade takes you on a journey through Liverpool FC's darkest times, where tradition and passion are overshadowed by greed and conflict. More than just a story about a football club, it's a deep dive into the world of sports business and the fans' power. It's a tale that resonates beyond sports, a cautionary tale of modern greed that will keep you hooked until the last page.
Agglomerate
Callum Laing, Jeremy Harbour  | Rethink Press Limited

Agglomerate

$11.90 $7.90 34% off

Goodreads rating: 3.97

$11.90 $7.90 34% off

67% off est. retail
If you're a small business owner feeling overshadowed by giant corporations, "AGGLOMERATE" could be the strategic companion you need. It provides real-world insights into how smaller companies can band together for growth without losing their autonomy. The book offers a fresh perspective on collaboration and scaling, which might just be the ingredient your business has been missing.
The New PR : An Insider's Guide to Changing the Face of Public Relations - Thryft

The New PR : An Insider's Guide to Changing the Face of Public Relations

$8.90 $3.90 56% off

Goodreads rating: 3.17

$8.90 $3.90 56% off

87% off est. retail
This book is a must-read for anyone looking to update their public relations strategies and stay relevant in today's fast-changing landscape. Phil Hall provides insights into the latest trends and best practices, including virtual and experiential marketing, that will help readers stay ahead of the curve. Users will appreciate the practical advice and real-world examples that are sure to enhance their understanding and implementation of effective PR strategies.
Direct Marketing in Practice - Thryft
Brian Thomas, Matthew Housden  | Routledge

Direct Marketing in Practice

$17.90 $4.90 73% off

Goodreads rating: 3.43

$17.90 $4.90 73% off

94% off est. retail
This book is a must-read for anyone interested in the field of direct marketing. It provides a comprehensive guide to plan, implement, and evaluate a successful direct marketing campaign. One of its unique features is that it integrates new technologies with conventional methods, which makes it a valuable resource for marketers in the digital age. The book also includes review questions and exercises to help readers practice what they have learned. Overall, this book is highly recommended for undergraduate students of marketing, professionals in the field, and anyone looking to improve the effectiveness of their direct marketing efforts.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.