Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Mission - Thryft

Mission

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"Mission" could be your compass if you're looking to transform your business with a powerful purpose. It's an inspirational roadmap, highlighting how giants like Google and Whole Foods married profitability with a compelling mission, turning customers into passionate advocates. It's not just informative; it's a catalyst for sparking change in the way you approach business strategy and customer engagement.
Digital Darwinism - Thryft
Evan I. Schwartz | Broadway

Digital Darwinism

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Goodreads rating: 3.37

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This book could be a good read for you because it uncovers the secrets behind the success stories of companies like Yahoo!, Dell Computer, and E*trade. It provides valuable strategies on how to navigate and succeed in the ever-changing world of e-commerce. If you want to stay ahead in the digital age, this book is a must-read for you.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson College Div

Consumer Behavior: Buying, Having, and Being

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Goodreads rating: 3.87

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If you've ever wondered why we buy what we buy, "Consumer Behavior" sheds light on the mysteries of shopping habits. Michael R. Solomon's engaging text will take you on a journey through the very heart of marketing, revealing how our decisions are influenced by a variety of factors. This book is perfect for anyone curious about the intersection of psychology and commerce or students looking to dive into marketing principles.
Discipline of Market Leaders
Fred Wiersema, Michael Treacy  | Harper

Discipline of Market Leaders

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Goodreads rating: 3.99

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"Discipline of Market Leaders" is essential if you're eager to understand what elevates the top companies above the rest. You'll get a fascinating look at how unwavering focus on a singular value discipline can shape an organization's success. Immerse yourself in this strategic handbook as it guides you through transformative concepts with real-world examples, allowing you to envision a path for your own business to become a market leader.
The Hypnotic Salesman - Thryft
Adam Eason | Network 3000 Publishing

The Hypnotic Salesman

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Goodreads rating: 4.13

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If you're in the sales field and looking to up your game, "The Hypnotic Salesman" is more than a book; it's a mentor in your pocket. With insights into non-verbal communication, effective language patterns, and strategies for closing the sale, it offers a treasure trove of tricks to enchant and convert your prospects. Imagine achieving your sales goals by being the person customers trust and want to buy from—that's the promise of this book.
Response! : Complete Guide to Profitable Direct Marketing - Thryft
Lois K. Geller | Free Press

Response! : Complete Guide to Profitable Direct Marketing

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Goodreads rating: 3.64

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"Response! is a great read for entrepreneurs, small businesses, and large corporations who want to improve their direct marketing strategies. With over 25 years of experience, Lois K. Geller provides practical tips and tricks for effective copywriting, designing compelling packages, and targeting audiences. Readers will appreciate Geller's expertise and award-winning insights."
The End Of Marketing As We Know It - Thryft
Sergio Zyman | Harper Business

The End Of Marketing As We Know It

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Goodreads rating: 3.72

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This book could be a good read for you if you're tired of traditional marketing approaches and looking for fresh ideas to revolutionize your marketing strategies. Sergio Zyman, the former marketing czar of Coca-Cola, shares his counterintuitive tactics and insights that helped increase the market value of the company. With his straightforward and provocative style, Zyman challenges conventional wisdom and offers a unique perspective on transforming marketing in an ever-changing business landscape. Prepare to be inspired and rethink your marketing approach.
Outsmart! - How To Do What Your Competitors Can't - Thryft
Jim Champy | Ft Press

Outsmart! - How To Do What Your Competitors Can't

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Goodreads rating: 3.41

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Outsmart! is an insightful book that draws on the experiences of companies that have achieved exceptional growth for 3 consecutive years. The book reveals counterintuitive techniques to help ensure that a company always stays one step ahead of its rivals. It contains eight powerful ways to compete in a competitive marketplace, from spotting opportunities that your rivals have missed, to making sense of complexity and tapping the successes of other businesses. This book is great for entrepreneurs who want to thrive in a highly competitive environment.
Brand Spirit: How Cause Related Marketing Builds Brands - Thryft
Marjorie Thompson, Hamish Pringle  | Wiley

Brand Spirit: How Cause Related Marketing Builds Brands

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Goodreads rating: 3.41

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If you're fascinated by how companies can resonate with their customers' values, "Brand Spirit" could be a remarkable read. It delves into how commitment to social causes can not only elevate a brand's image but also forge deeper customer loyalty. The insights from Pringle and Thompson, complemented by real-world examples, offer a blend of inspiration and strategy for anyone interested in the interplay between branding and social responsibility.
Strategic Management and Business Policy
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If you're eyeing that corner office or simply want to better understand the moves your company makes, "Strategic Management and Business Policy" could serve as your playbook. This book breaks down complex strategic concepts into digestible parts, perfect for anyone looking to sharpen their business acumen and strategic planning skills.
The New Positioning: The Latest on the World's #1 Business Strategy
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If you're navigating the ever-shifting landscape of consumer behavior and brand loyalty, "The New Positioning" is like a compass in your hand. Jack Trout, a true pioneer in marketing theory, updates the fundamental concept of positioning with fresh, relevant examples and a deeper dive into the psychology of the audience. Think of it not as a sequel, but as an essential upgrade to your marketing toolkit—helpful whether you’re a start-up entrepreneur or a seasoned executive looking to stay ahead of the curve.
Secrets to Dominate Your Niche - Thryft
Thomas Fernandez | Pestbusters

Secrets to Dominate Your Niche

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Goodreads rating: 4.38

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This book is perfect for individuals who are looking to establish themselves as industry leaders. With insights from Brian Tracy and Roger Dawson, it offers practical strategies to dominate your niche. Packed with actionable tips, this book will guide you on how to stand out from the competition and establish yourself as an expert in your field. It's a must-read for anyone looking to take their business or personal brand to the next level.
Time Power: A Proven System for Getting More Done in Less Time Than You Ever Thought Possible
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Let's face it, we all wish we had more hours in our day, but this book, my fellow time-traveler, is the next best thing. It's not just about squeezing tasks into a crowded agenda; it's about reshaping the way you approach your time. Brian Tracy isn't just offering tips; he's handing over a mindset makeover that promises to turbocharge your productivity and decision-making, giving your 24-hours the impact of 48.
Confessions of a Stockbroker - Thryft
Andrew A. Lanyi | Prentice Hall Press

Confessions of a Stockbroker

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Goodreads rating: 3.42

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If you've ever wanted a peak behind the curtain of stock trading through the eyes of a seasoned pro, "Confessions of a Stockbroker" could be your ticket. Andrew Lanyi's distinctive experience and success come to life as he shares his methods for identifying companies on the cusp of significant growth. It's like having a mentor guide you through the complexities of investing, making this book valuable for anyone intrigued by the stock market's potential.
Direct Marketing: Strategy, Planning, Execution
Edward L. Nash | Mcgraw Hill

Direct Marketing: Strategy, Planning, Execution

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Goodreads rating: 3.48

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In stock: Very Good

If you're delving into direct marketing strategies, Nash's book could be an invaluable tool. It's been updated to embrace the digital frontier, integrating online marketing while also retaining rich insights about telemarketing and traditional media. Turn the pages and you might just find your marketing efforts shifting into a higher, more effective gear.
Doing Church As a Team - Thryft
Wayne Cordeiro | New Hope Resources

Doing Church As a Team

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Goodreads rating: 4.09

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If you're feeling like your spiritual community could really benefit from a tightening of bonds and a shared sense of mission, "Doing Church As A Team" by Wayne Cordeiro is a significant guide. This book underlines the value of collaboration and inclusivity in ministry, principles that could rejuvenate and add new dimensions to any church's operations. It's a call to action that might just transform how you engage with your faith community.
Reimagining Business Education - Insights and Actions from the Business Education Jam

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If you're involved in academia or corporate learning, "Reimagining Business Education" is particularly relevant. The book outlines a potential roadmap for revitalizing business education, combining insights from a major collaborative event with forward-looking perspectives. It could fuel your thoughts on how to make learning more responsive to today's rapidly evolving business landscape.
3Ds Max 2011 Bible - Thryft
Kelly L. Murdock | Wiley

3Ds Max 2011 Bible

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Goodreads rating: 3.92

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If you're diving into 3ds Max, look no further. This book guides both beginners and seasoned users through the complexity of the software. With tutorials that range from basic to advanced, you'll feel confident in creating stunning animations, renders, and models. Plus, the included DVD with additional resources is a major perk to expand your creative arsenal.
Driving Digital Transformation - Thryft
Dennis Khoo | Marshall Cavendish Business

Driving Digital Transformation

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This book is a must-read for leaders and organizations embarking on a digital transformation journey. Dr. Dennis Khoo, the creator of TMRW digital bank, shares his visionary analysis and on-the-ground guidance, breaking through established paradigms and providing game-changing insights to replicate success across industries. With his sharp mind and expertise, Dennis Khoo provides valuable strategies for driving digital transformation, making this book an essential resource for any major digital initiative.
Business French - Thryft

Business French

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This book is a must-read for business professionals looking to acquire practical French skills for their career. With carefully graded units covering both written and spoken French, along with reading passages on economic life in France and French-speaking North Africa, this book offers comprehensive language training specifically tailored for the business context. Whether you're a manager or a secretary, this book will equip you with the necessary skills and vocabulary to excel in the French-speaking business world.
Advanced Brand Management: From Vision to Valuation
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Paul Temporal | Wiley

Advanced Brand Management: From Vision to Valuation

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Goodreads rating: 3.63

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In stock: Well Read

If you're aiming to master the intricate world of brand management and stay ahead in today's competitive market, "Advanced Brand Management" could become your go-to manual. Paul Temporal's guide digs deep into the tactics that top brands use to stay relevant, from stretching a brand to crafting entire architectures, paving the path from a brand's vision to its valuation.
Enterprise Creation And Procreation - A Basic Finance Handbook For Entrepreneurs - Thryft

Enterprise Creation And Procreation - A Basic Finance Handbook For Entrepreneurs

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Book Recommendation: - This book is a must-read for aspiring entrepreneurs looking to understand the financial aspect of starting and running a business. With practical advice and real-life examples, "Enterprise Creation And Procreation" helps demystify complex financial concepts and guides readers in making sound financial decisions for their ventures. Whether you're a seasoned entrepreneur or just starting out, this book will equip you with the essential financial knowledge needed to succeed in the business world.
Starting Up on Your Own: How to Succeed as an Independent Consultant or Freelance

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If you're on the edge of venturing into the world of freelancing or consulting, Mike Johnson's book is a treasure trove of actionable insights. You'll appreciate his lighthearted yet straightforward approach to breaking down the steps and considerations for thriving on your own. The blend of personal experience, humor, and wisdom makes it an engaging and invaluable guide on your journey to self-employment.
Business Essentials - Business Strategy : Study Text - Thryft
BPP Learning Media | Bpp Publishing

Business Essentials - Business Strategy : Study Text

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This book is a must-read for aspiring business leaders as it provides a comprehensive guide to developing effective strategies for organizations. It covers all aspects of strategic management - from analysis of the external environment to formulating and implementing strategies. The book's real-world examples and case studies make it easy to understand and apply the concepts presented. Overall, this is a highly informative and practical book that is perfect for anyone looking to enhance their understanding of business strategy.
Bungee Jumping for Fun and Profit - Thryft
Nancy Frase, David Gross  | Unkno

Bungee Jumping for Fun and Profit

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If you're the adventurous type who dreams of not just leaping off bridges but turning that passion into a livelihood, "Bungee Jumping for Fun and Profit" feels like it was written for you. It's a comprehensive dive into everything bungee, from its thrilling origins to the nitty-gritty of running a bungee jumping business. You'll emerge not just ready to jump but equipped to make others soar safely.
Investments - Thryft
William F. Sharpe | Prentice Hall College Div

Investments

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Goodreads rating: 3.9

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If you're looking to deepen your understanding of investment concepts and practice more informed decision-making in the markets, "Investments" by Sharpe, Alexander, and Bailey is a treasure trove of information. As it delves into various financial instruments and market theories, this book can help you refine your strategies and analytical skills. Whether you're a student of finance or an aspiring investor, this text's detailed explanations of complex topics can be a solid addition to your financial literacy arsenal.
The End of Marketing as We Know It
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Sergio Zyman | Harper Business

The End of Marketing as We Know It

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Goodreads rating: 3.72

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If marketing mystique and high-budget ad campaigns have left you puzzled about their real impact on sales, this book will resonate with you. Authored by the maverick behind Coca-Cola's marketing revolutions, it's a provocative, no-nonsense account that demystifies the art of marketing, turning it into an exact science with one main goal: selling effectively. Whether you're a seasoned marketer or an intrigued business owner, "The End of Marketing As We Know It" will challenge and possibly transform your approach to marketing.
Leading Entrepreneurs and How They Succeed

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This book is like getting first-row access to a gathering of Singapore's most brilliant entrepreneurs. If you're looking to start or grow a business in Singapore, you'll find the shared experiences and wisdom from members of the Enterprise 50 Association particularly enlightening. Their personal journeys of overcoming obstacles and the strategies they've employed could be the very inspiration and guidance you need to forge your own path to success.
Gear Up: Test Your Business Model Potential and Plan Your Path to Success - Thryft
Lena Ramfelt, Jonas Kjellberg, Tom Kosnik  | Capstone

Gear Up: Test Your Business Model Potential and Plan Your Path to Success

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Goodreads rating: 3.75

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If you're standing at the crossroads of innovation and entrepreneurship, "Gear Up" could be the compass you need. It's like having a mentor in book form, offering you a clear pathway to transform your ideas into a viable business model. Its practical approach, based on academically-founded strategies and real-world testing, guides you to not just dream, but to plan and execute with confidence.
Secrets of Power Negotiating: Inside Secrets from a Master Negotiator

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Imagine stepping into any negotiation with confidence, armed with proven techniques that not only level the playing field but also give you the ability to control the game. Roger Dawson's "Secrets of Power Negotiating" isn't just about business; it's a comprehensive guide that'll equip you with the skills to negotiate your salary, a deal on a new car, or even bedtime with your kids. Let this be the ace up your sleeve, bringing you closer to your goals, one confident conversation at a time.
The Barry Diller Story : The Life and Times of America's Greatest Entertainment Mogul - Thryft

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The Barry Diller Story offers an insider's view on the entertainment industry, charting the meteoric rise of a legend. This book explores Diller's legacy and his influence on Hollywood over his three-decade career, including his groundbreaking work on TV movies and willingness to take bold risks on the silver screen. Media enthusiasts and anyone with an interest in the entertainment industry will find much to enjoy in this riveting biography.
Go-To Expert, The: How to Grow Your Reputation, Differentiate Yourself From the Competition and Win New Business
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If you've been searching for a way to stand out professionally, 'The Go-To Expert' could be your playbook. It's the kind of read that demystifies personal branding and reputation-building in the corporate world. With clear strategies, it's essentially a guide to becoming the person companies can't wait to hire or do business with. It's about transforming from just another name in the industry to the name that everyone trusts and recommends.
Getting It Right the Second Time
Michael Gershman | Da Capo Press

Getting It Right the Second Time

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Goodreads rating: 3.47

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In stock: Very Good

If you're fascinated by the alchemy of marketing, "Getting It Right The Second Time" will resonate with you. It's a captivating exploration of how brands can bounce back from mishaps with the right strategy. Perfect for anyone interested in the potent ability of a second chance in business.
Think Like A Sage. Work Like A Fool. Act Like A Criminal - Success Secrets Of A Designpreneur - Thryft

Think Like A Sage. Work Like A Fool. Act Like A Criminal - Success Secrets Of A Designpreneur

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If you're carving your pathway in the entrepreneurial world, this book is a fascinating compass. It stitches together wisdom and unconventional thinking to navigate the often tumultuous waters of building and sustaining a business. Perfect for those who appreciate a blend of philosophical insights and pragmatic advice for real-world success.
The Million Dollar Private Practice - Using Your Expertise To Build A Business That Makes A Difference - Thryft

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As someone passionate about your profession and seeking growth, "The Million Dollar Private Practice" is like a compass guiding you towards uncharted territories of potential. David Steele doesn't just hand you a blueprint for financial success; he helps you mold your unique skills into innovative services that can substantially elevate your career. If you're ready to transform your practice from one-on-one to one-on-many, this book is the mentor you need to expand your influence and income.
Are You Brand Dead?: The Creativeans Brandbuilder Approach to Building Your Brand - Thryft

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"If you're a CEO, entrepreneur, or communication specialist looking for an easy-to-understand guide on branding, 'Are You Brand Dead?' is for you. This book features step-by-step instructions and case studies on successful brands that offer insights on how branding has helped these companies in their respective industries. Its unique Creativeans BrandBuilder approach will help you breathe new life into your brand and stand out from your competitors."
F.C.U.K Your Way to Success: The Art of Maximising Results With Minimum Effort - Thryft

F.C.U.K Your Way to Success: The Art of Maximising Results With Minimum Effort

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If you're feeling stuck in traditional approaches to leadership and problem-solving, "F.C.U.K Your Way to Success" could offer you a fresh perspective. Mukul's witty and sharp insights cut through complexities and focus on the power of conversations and simpler methodologies for achieving better outcomes with less strife. It's about strategic focus, optimism, and clarity that could reenergize your approach to challenges both professional and personal.
Marketing Management: A Strategic, Decision-Making Approach - Thryft

Marketing Management: A Strategic, Decision-Making Approach

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Goodreads rating: 3.41

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Marketing Management: A Strategic, Decision-Making Approach provides a comprehensive understanding of marketing concepts, strategies and tactics necessary for successful decision making. The case-focused approach of the book is particularly useful for students pursuing marketing courses that require them to develop marketing plans. The authors' diverse backgrounds in entrepreneurship and consulting provide a unique set of global perspectives to the readers.
The Next Great Bubble Boom: How to Profit from the Greatest Boom in History: 2005-2009 - Thryft

The Next Great Bubble Boom: How to Profit from the Greatest Boom in History: 2005-2009

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This book offers a deep dive into economic forecasting, drawing comparisons from the past to predict our future. If you're intrigued by the financial world and want to understand how to make the most of economic booms, this book is a must-read. With valuable insights and practical advice, it equips you with the essential tools to navigate the ever-changing financial landscape. Get ready to plan your investments and embrace entrepreneurial success!
Seeing Differently - Insights on Innovation

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If you're feeling stuck in the old ways of doing business or you're eager to foster a culture of continuous innovation in your workplace, "Seeing Differently" could be your guide. Each article serves as a window into how emerging technologies and ideas can transform the way you approach challenges and opportunities, making it an invaluable asset for forward-thinking professionals.
How Stella Saved the Farm: A Tale About Making Innovation Happen

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In stock: Very Good

Reasons to read: - How Stella Saved the Farm is an inspiring and relatable parable about embracing change and managing innovation in difficult times. - This book offers practical lessons grounded in academic research, making it applicable to organizations of all types. - Readers will learn how to avoid common myths about innovation, build effective teams, and take their business to the next level in a fast-changing world. - The unique storytelling approach, drawing inspiration from Animal Farm and Our Iceberg is Melting, makes this book an engaging and memorable read.
Burning the Ships: Intellectual Property and the Transformation of Microsoft

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In stock: Well Read

If you're fascinated by big tech's inner workings and the transformative power of collaboration, you'll find "Burning the Ships" compelling. It's not just a recounting of Microsoft's pivot; it's a playbook for modern executives on leveraging intellectual property to foster innovation. Phelps’s narrative promises to reveal the friction and triumphs that redefine an industry giant, delivering insights that could reshape how you view business strategy in an open innovation era.
Smart Things To Know About, Strategy - Thryft
Richard Koch | Capstone

Smart Things To Know About, Strategy

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Goodreads rating: 4.0

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This book is a must-read for anyone who wants to stay ahead of the competition. Koch provides practical advice on how to generate new ideas and implement them successfully. The most unique feature of this book is its focus on the intersection of innovation and implementation, showing that both are necessary for success. Readers will appreciate the clear and concise writing style, as well as the numerous real-world examples that illustrate the author's points. Overall, a highly recommended read for all business leaders and entrepreneurs.
Service Process Design For Value Co-Creation - Thryft
Joy M. Field | Business Expert Press

Service Process Design For Value Co-Creation

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Goodreads rating: 3.0

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This book is a great read for entrepreneurs or managers of service-based businesses. It emphasizes the importance of co-creating value with customers through service and explores how to design service processes that allow for this. The book offers practical strategies for leveraging the resources of both service provider and customer to achieve better service outcomes. It is an insightful guide that can help businesses adapt to the changing service landscape, and will be particularly useful for those interested in the physical, skills and knowledge resources of their customers.
Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch - Thryft

Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch

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Goodreads rating: 4.0

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In stock: Very Good

This book is a comprehensive guide for professionals and decision makers in the IT, Telecoms and Media industries looking to create and launch successful mobile services. The author provides real case studies and experiences to help readers understand the challenges and keys to success in this industry. It also highlights the impact of mobile devices and customer behavior on mobile services, and offers best practices for making service environments efficient and powerful. Overall, this book is an invaluable resource for anyone looking to create successful mobile services.
Nothing Ventured, Nothing Gained : Clearing the Way to Success - Thryft
Roger Fritz | Inside Advantage Publications

Nothing Ventured, Nothing Gained : Clearing the Way to Success

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Goodreads rating: 3.71

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"Nothing Ventured, Nothing Gained" is an insightful guide for individuals and businesses looking to improve their performance and achieve success. Dr. Roger Fritz, a renowned expert in performance-based management and change, offers practical advice and techniques to overcome obstacles and achieve lasting improvement. The book's unique strength lies in its focus on the individual and their personal journey towards success, making it a valuable read for anyone looking to take their career or business to the next level.
Forecasting for Real Estate Wealth: Strategies for Outperforming Any Housing Market - Thryft
Ed Ross | Wiley

Forecasting for Real Estate Wealth: Strategies for Outperforming Any Housing Market

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Goodreads rating: 2.0

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In stock: Very Good

Whether you're a seasoned investor or a wary first-timer considering stepping into the real estate game, this book breaks down complex market trends into digestible strategies. It equips you with the foresight to pinpoint the optimal moments for investment, ensuring that your venture into real estate could pay off handsomely. Delving into this guide might just turn the tides of real estate in your favor.
Every Business is a Growth Business: How Your Company Can Prosper Year After Year - Thryft

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This book could be a good read for you if you are a business owner or leader looking to take your company to the next level. "Every Business is a Growth Business" provides a fresh perspective on how to achieve sustained growth in today's competitive landscape. With its framework based on five key principles, it offers valuable insights and strategies to help you navigate the challenges of the 21st century and unlock the secrets to sustainable business growth. So, if you're ready to transform your company's mindset and drive balanced growth, this book is a must-read.
I Have a Strategy (No You Don't): The Illustrated Guide to Strategy

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If you've ever found yourself nodding along in a meeting without quite grasping the elusive concept of 'strategy,' this book is a godsend. Howell J. Malham Jr. takes what can be a dry topic and injects humor and simplicity with colorful characters and clear illustrations. It's the sort of book that simultaneously enlightens and entertains, ensuring you'll never be out of your depth in those strategy discussions again.
Can! - Thryft
Jonas Ericsson | Math Paper Press

Can!

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Regular price $8.90 from $5.90 Save up to 40%

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If you're itching for a dose of inspiration from someone who's successfully made the leap into unfamiliar territory, "Can!" is bound to resonate with you. Jonas Ericsson's tale isn't just about starting a business; it's a story brimming with cultural exploration and dogged perseverance. You'll be immersed in the vibrant energy of Singapore's retail landscape, all while learning that the entrepreneurial drive, when paired with tenacity and vision, knows no borders.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.