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Getting It Right the Second Time
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Rebranding failures turned marketing triumphs.
If you're fascinated by the alchemy of marketing, "Getting It Right The Second Time" will resonate with you. It's a captivating exploration of how brands can bounce back from mishaps with the right strategy. Perfect for anyone interested in the potent ability of a second chance in business.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
Getting It Right the Second Time
Regular price
$10.90
Now $5.90
Save 46%
- Unit price
- / per
Save 34%
Save 46%
Save 51%
Save 45%
ISBN: 9780201550825
Authors:
Michael Gershman
Publisher: Da Capo Press
Date of Publication: 1990-01-21
Format: Hardcover
Related Topics:
Entrepreneurship
Goodreads rating: 3.47
(rated by 15 readers)
Description
Introduces the concept of "re-marketing" to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
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Rebranding failures turned marketing triumphs.
If you're fascinated by the alchemy of marketing, "Getting It Right The Second Time" will resonate with you. It's a captivating exploration of how brands can bounce back from mishaps with the right strategy. Perfect for anyone interested in the potent ability of a second chance in business.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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