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Buzz

by Emanuel Rosen
$9.90
Compare to estimated retail price: S$24.90  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Buzz
Buzz

Smart word-of-mouth strategy that actually sticks

If you are curious why some ideas spread while others vanish, this is a genuinely useful read. It takes marketing beyond flashy ads and gets into the human side of influence, showing how recommendations travel in real life. Readers who like practical business books often enjoy how grounded it feels, with research, interviews, and examples that make buzz seem less mysterious and more buildable.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Buzz

by Emanuel Rosen
$9.90
Compare to estimated retail price: S$24.90  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781846682483
Authors: Emanuel Rosen
Publisher: ProfileEPZ
Date of Publication: 2009-03-12
Format: Paperback
Related Collections: Economics, Sociology, Business
Related Topics: Entrepreneurship
Goodreads rating: 3.71
(rated by 138 readers)

Description

Buzz is the most valuable marketing tool there is — and yet it's under-researched and overlooked as a way to reach customers. Building on The Anatomy of Buzz, this book explains why buzz matters, citing studies and real-world phenomena—from the iMac to Cold Mountain—that show consumer recommendations as the best form of advertising. Rosen draws on cutting-edge research and 100 new interviews with field leaders to show how to create buzz, with practical guidance from seeding the market to accelerating natural contagion. Essential reading for marketers—and anyone who wants to spread a message.
 

Smart word-of-mouth strategy that actually sticks

If you are curious why some ideas spread while others vanish, this is a genuinely useful read. It takes marketing beyond flashy ads and gets into the human side of influence, showing how recommendations travel in real life. Readers who like practical business books often enjoy how grounded it feels, with research, interviews, and examples that make buzz seem less mysterious and more buildable.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.