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How to Think Like the World's Greatest Marketing Minds

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Marketing genius in a practical and inspiring guide.

Recommendation: This book is a goldmine for anyone searching for the secrets of marketing success. With engaging stories and practical tips, it reveals the strategies and tactics used by the world's greatest marketing minds. Dive into the minds of legendary figures like Martha Stewart and Phil Knight and learn how to think like them. Whether you're an executive, entrepreneur, or simply curious about marketing, this book will inspire and guide you towards unparalleled success in the business world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

How to Think Like the World's Greatest Marketing Minds

Regular price $7.90 Now $3.90 Save 51%
Unit price
per
ISBN: 9780071360708
Publisher: McGraw-Hill
Date of Publication: 2000-10-19
Format: Hardcover
Goodreads rating: 0.0
(rated by 0 readers)

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Description

In today's world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to insure that one's organization stands out above all others. And the icons profiled in this invaluable book of business lessons are the undisputed masters of stand-out marketing. Author Marcia Layton Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate the success of such legends as Geoffrey Moore, Phil Knight, and Martha Stewart.
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Marketing genius in a practical and inspiring guide.

Recommendation: This book is a goldmine for anyone searching for the secrets of marketing success. With engaging stories and practical tips, it reveals the strategies and tactics used by the world's greatest marketing minds. Dive into the minds of legendary figures like Martha Stewart and Phil Knight and learn how to think like them. Whether you're an executive, entrepreneur, or simply curious about marketing, this book will inspire and guide you towards unparalleled success in the business world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.