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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Strategic Marketing - Thryft

Strategic Marketing

$30.90 $8.90 71% off

Goodreads rating: 3.98

$30.90 $8.90 71% off

92% off est. retail
Strategic Marketing could be a great read for business students and professionals looking for ways to gain a competitive advantage in the marketplace. The book provides a decision-making process to analyze and select strategies and emphasizes viewing marketing strategy from a total business perspective. The numerous updated cases make this text relevant to the current market trends and valuable for students and professionals seeking practical application of marketing principles.
How to Change the World: Social Entrepreneurs and the Power of New Ideas
David Bornstein | Oxford University Press

How to Change the World: Social Entrepreneurs and the Power of New Ideas

$10.90 $4.90 55% off

Goodreads rating: 3.94

$10.90 $4.90 55% off

86% off est. retail
You might find "How to Change the World" both uplifting and empowering if you're passionate about social activism or entrepreneurship. It showcases real-life tales of individuals who've tackled massive challenges, sparking that can-do spirit and offering insights on making tangible differences in the world. It's like a playbook for anyone with the drive to create meaningful change but needing a spark of inspiration or affirmation that one person's determination can indeed transform lives.
Secrets of Silicon Valley: What Everyone Else Can Learn from the Innovation Capital of the World
Deborah Perry Piscione | Griffin

Secrets of Silicon Valley: What Everyone Else Can Learn from the Innovation Capital of the World

$8.90

Goodreads rating: 3.49

$8.90

If innovation and entrepreneurship stir your curiosity, "Secrets of Silicon Valley" is a treasure trove you shouldn't pass up. Deborah Perry Piscione guides you through the heart of tech's utopia, revealing the cultural and economic alchemy that makes the Valley a lodestar for dreamers and doers alike. Her interviews and case studies aren't just compelling reads—they could be the spark for your own ideas and ventures.
How to Become a Rainmaker: The People Who Get and Keep Customers
Jeffrey J. Fox | Hachette Books

How to Become a Rainmaker: The People Who Get and Keep Customers

$8.90 $5.90 34% off

Goodreads rating: 3.88

$8.90 $5.90 34% off

80% off est. retail
This book is perfect for anyone interested in sales. It provides counterintuitive advice and practical tips to win over customers. It teaches readers how to stand out in their field and rise above the competition. It is a must-read for CEOs and anyone eager to succeed in sales.
The Book of Albert: How Park West Became the World's Largest Art Dealer
Jeffrey Cyphers Wright | Park West Press

The Book of Albert: How Park West Became the World's Largest Art Dealer

$10.90 $5.90 46% off

Goodreads rating: 3.0

$10.90 $5.90 46% off

If you have a spark for the fusion of art and business, "The Book of Albert: How Park West Became the World's Largest Art Dealer" is a read that shouldn't escape your notice. The narrative, woven by Albert Scaglione himself, will take you through a riveting journey of innovation, resilience, and the shaping of an art empire. This book can stir inspiration for aspiring entrepreneurs and art enthusiasts alike by showcasing a real-life tale of success in a unique market niche.
World Class Learners: Educating Creative and Entrepreneurial Students
Yong Zhao | Corwin Press

World Class Learners: Educating Creative and Entrepreneurial Students

$24.90 $14.90 40% off

Goodreads rating: 4.11

$24.90 $14.90 40% off

75% off est. retail
If you're involved in education or just passionately care about where it's headed, "World Class Learners" is an insightful pick for you. Zhao offers a compelling vision on how to nurture an entrepreneurial mindset in students, which is crucial in today's fast-paced and interconnected world. It's not just about creating job-seekers but about fostering innovators and problem-solvers. By reading this, you might gain a new perspective on educational reform that prioritizes student autonomy and innovative thinking.
The First Mile: A Launch Manual for Getting Great Ideas Into the Market
Scott D. Anthony | Harvard Business School Pr

The First Mile: A Launch Manual for Getting Great Ideas Into the Market

$16.44

Goodreads rating: 4.0

$16.44

If you're nurturing a spark of innovation and looking for guidance on how to bring it to fruition, "The First Mile" is the companion you need. Scott Anthony doesn't just understand the common pitfalls that await you; he provides actionable insights and strategic tools to help you navigate the treacherous journey from idea to impactful product. The mix of anecdotes from his experience and practical advice makes this book not only inspiring but also incredibly useful for anyone poised to make their mark with a fresh innovation.
Quick and Nimble
Adam Bryant | St. Martin's Griffin

Quick and Nimble

$10.90 $6.90 37% off

Goodreads rating: 3.76

$10.90 $6.90 37% off

74% off est. retail
If you're in a leadership role or aiming to rejuvenate your company's culture, "Quick and Nimble" could be a treasure trove for you. Imagine having access to candid advice from over two hundred seasoned CEOs without having to leave your office. This book does just that, distilling their experiences into actionable strategies that can help your organization become more agile and innovative. It's like getting a series of exclusive masterclasses in corporate culture and innovation.
Lovemarks The Future Beyond Brands - Thryft
Kevin Roberts | Power House Books

Lovemarks The Future Beyond Brands

$18.90 $3.90 79% off

Goodreads rating: 3.85

$18.90 $3.90 79% off

If you're involved in marketing or branding, "Lovemarks" by Kevin Roberts might just change the way you approach your business. Roberts proposes that the era of traditional branding is over, and that for a company to truly resonate with customers it must create 'Lovemarks' – brands that cultivate loyalty beyond reason. This book could reframe your understanding of consumer relationships, focusing on the emotional connections that genuinely engage customers for the long haul.
Remix
Lawrence Lessig | Bloomsbury Academic

Remix

$15.90 $4.90 69% off

Goodreads rating: 3.84

$15.90 $4.90 69% off

88% off est. retail
"Remix" is an invigorating tale that brings to life the intermingling worlds of music and relationships. If you resonate with stories of friendship tested by the thrilling, yet challenging, terrains of creative endeavors, this book could sing to your soul. It's for anyone who finds joy in the rhythm of life's unpredictable melodies.
It's Rising Time! What It Really Takes to Reach Your Financial Dreams
Kim Kiyosaki | Plata Publishing

It's Rising Time! What It Really Takes to Reach Your Financial Dreams

$10.90 $3.90 64% off

Goodreads rating: 4.08

$10.90 $3.90 64% off

85% off est. retail
This book is a must-read for all women who aspire to be financially independent. Kim Kiyosaki offers real-life stories and a straightforward approach to help women overcome obstacles, build confidence, and make great financial decisions. Through her personal style and practical advice, she encourages women to rise above their limitations and embrace their financial genius. It's time to step up, take action, and lead the rich life that we all deserve.
Agile Innovation: The Revolutionary Approach to Accelerate Success, Inspire Engagement, and Ignite Creativity
Langdon Morris, Po Chi Wu, Moses Ma  | Wiley

Agile Innovation: The Revolutionary Approach to Accelerate Success, Inspire Engagement, and Ignite Creativity

$13.90 $8.90 36% off

Goodreads rating: 3.53

$13.90 $8.90 36% off

Imagine being at the cutting edge of innovation, navigating the fast-paced business landscape confidently. Agile Innovation hands you the compass. The authors, Morris, Ma, and Wu, deftly blend agile practices with the art of innovation to create a robust framework that can transform your organization. You'll learn from real-world giants, adopt agile principles strategically, and drive creativity that leads to breakthrough growth. This isn't just theory; it's a blueprint for actionable change that resonates with leaders hungry for practical innovation wisdom.
Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors
Michel Robert | Mcgraw-hill

Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors

$10.90 $3.90 64% off

Goodreads rating: 3.83

$10.90 $3.90 64% off

90% off est. retail
If you're looking to understand how top companies stay ahead with their products, this book provides more than just tips—it's a deep dive into a process that's been refined through a decade of research. Stories from real businesses bring the concepts to life, making it a practical guide for anyone aiming to revitalize their organization's product development.
Marketing Management
Philip Kotler | Pearson Education (us)

Marketing Management

$18.90 $11.90 37% off

Goodreads rating: 4.06

$18.90 $11.90 37% off

75% off est. retail
This book is a must-read for anyone looking to understand the complexities of marketing in a global context. It offers practical insights on market planning and emphasizes the importance of customer-driven action. With the inclusion of new perspectives and technologies, Marketing Management provides a comprehensive guide for creating successful marketing strategies.
On The Edge - A Comprehensive Guide To Blade Server Technology - Thryft

On The Edge - A Comprehensive Guide To Blade Server Technology

$5.90

Goodreads rating: 5.0

$5.90

90% off est. retail
"On The Edge" is a useful guidebook for IT Managers and entrepreneurs who want to learn about Blade Servers. It provides an understanding of Blade Servers in a simple language and with real-life customer examples, highlighting their consolidation and virtualization ability, which is a valuable feature for CIOs looking to get more out of their computing power. It's a must-read for those who want to make more informed decisions regarding their IT infrastructure.
50 Winning Answers to Interview Questions: Everything You Need to Know to Prepare Yourself for the Job Interview - Thryft

50 Winning Answers to Interview Questions: Everything You Need to Know to Prepare Yourself for the Job Interview

$11.90 $3.90 67% off

$11.90 $3.90 67% off

77% off est. retail
This book would be a good read for anyone seeking to master the interview process. With 50 concise and winning answers, it provides valuable insights and guidance on how to confidently tackle any job interview. It covers everything you need to know to prepare yourself, making it an essential resource for job seekers.
Unique: Telling Your Story in the Age of Brands and Social Media
Phil Cooke | Baker Pub Group

Unique: Telling Your Story in the Age of Brands and Social Media

$12.90

Goodreads rating: 3.93

$12.90

If you're feeling lost in the age of Instagram influencers and personal branding, "Unique" could be your compass. It dives into the art of storytelling amidst the digital noise, offering guidance on how to authentically express your story and stand out. This book might just be the key to unlocking your personal brand's potential.
Answering The Ultimate Question - How Net Promoter Can Transform Your Business - Thryft
Laura L. Brooks, Richard Owen  | Jossey-bass

Answering The Ultimate Question - How Net Promoter Can Transform Your Business

$7.90 $3.90 51% off

Goodreads rating: 3.58

$7.90 $3.90 51% off

89% off est. retail
Answering The Ultimate Question is recommended for business owners and entrepreneurs who want to gain customer loyalty by understanding their needs better. This book provides a thorough explanation of the Net Promoter Score and its significance in business success, along with numerous real case studies. It highlights the comparative advantage of Net Promoter Score over other conventional methods for measuring customer satisfaction.
Successful Business Planning in 30 Days - Thryft
Peter J. Patsula | Prentice Hall

Successful Business Planning in 30 Days

$4.90 $3.90 20% off

Goodreads rating: 0.0

$4.90 $3.90 20% off

This book is perfect for anyone who is looking to start their own business but feels overwhelmed. It provides a step-by-step guide to creating a successful business plan and covers all the necessary elements of starting a business. Users will appreciate how this book not only helps break down the process into manageable chunks, but also includes practical advice and tips from experts in the business world.
Odyssey Guide to Yunnan
Just Arrived
Patrick R. Booz | Odyssey Publications,hong Kong

Odyssey Guide to Yunnan

$11.90

Goodreads rating: 0.0

$11.90

This is a great pick for someone who loves thinking several moves ahead and enjoys games where every choice matters. The Tea-Horse Road setting gives it a distinctive historical flavor, while the layered systems of traders, horses, passes, and influence make it feel satisfyingly intricate. People who enjoy tight competition and clever tactical play will likely find it deeply rewarding.
Innovation is Everybody's Business - Thryft
Tamara Ghandour | Nicholas Brealey

Innovation is Everybody's Business

$7.90 $3.90 51% off

Goodreads rating: 0.0

$7.90 $3.90 51% off

68% off est. retail
This book is a game-changer for anyone who has ever felt undervalued in their work. With powerful insights and a practical approach, Tamara Ghandour shows us that innovation is not limited to a select few, but accessible to all. By understanding our unique innovation style and using it to our advantage, we can transform ourselves into invaluable assets in any workplace. Whether you're in the C-Suite or on the frontline, this book will empower you to prove your worth and make a lasting impact through innovation. Get ready to unleash your full potential and become indispensable.
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Nirmalya Kumar, James C. Anderson, James A. Narus  | Harvard Business Review Press

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

$43.90

Goodreads rating: 4.17

$43.90

If you find yourself constantly pressured by price wars in the business-to-business landscape and struggle to differentiate your products or services from so-called “commodities,” "Value Merchants" could be the strategic advantage you've been seeking. The authors present a methodical approach to showcasing your offerings' worth in quantifiable terms, something that could shift the conversation from price to value and elevate your sales team from mere vendors to trusted consultants.
What No One Ever Tells You About Financing Your Own Business - Real-Life Financing Advice From 101 Successful Entrepreneurs - Thryft
Jan Norman | Kaplan Publishing

What No One Ever Tells You About Financing Your Own Business - Real-Life Financing Advice From 101 Successful Entrepreneurs

$7.90 $3.90 51% off

Goodreads rating: 0.0

$7.90 $3.90 51% off

87% off est. retail
This book offers practical financing advice that is backed by the experiences of 101 successful entrepreneurs. It's a great resource for those starting their own businesses or looking for ways to raise capital. The book's unique feature is that it provides real-life stories and insights, which makes it much more relatable than other finance books. Users are likely to appreciate the practicality of this book and find it helpful in their own journey to financing their businesses.
Advertising in the Market Place - Thryft
John D. Burke | Mcgraw-hill Education - Europe

Advertising in the Market Place

$7.90 $3.90 51% off

Goodreads rating: 4.0

$7.90 $3.90 51% off

85% off est. retail
This book could be a good read for business owners, marketers, and advertising professionals. It offers insights into successful advertising strategies and tactics, providing knowledge essential to driving sales and managing a business. The author explores different types of advertising, ways to measure effectiveness, and case studies of successful campaigns to help readers better understand the market.
The Outsourcing Dilemma - The Search For Competitiveness - Thryft
j-brian-heywood | Financial Times/ Prentice Hall

The Outsourcing Dilemma - The Search For Competitiveness

$4.90 $3.90 20% off

Goodreads rating: 3.33

$4.90 $3.90 20% off

91% off est. retail
Recommendation: This book is a must-read for anyone grappling with the outsourcing dilemma. It not only provides a thorough exploration of the arguments for and against outsourcing, but also offers practical insights on how to navigate the complexities of outsourcing projects. Whether you are a business owner considering outsourcing, a project manager overseeing an outsourced project, or simply interested in understanding the impact of outsourcing on competitiveness, this book is a valuable resource that will help you make informed decisions and avoid common pitfalls.
4-D Branding: Cracking the Corporate Code of the Network Economy
Thomas Gad | Financial Times Management

4-D Branding: Cracking the Corporate Code of the Network Economy

$48.90 $34.90 29% off

Goodreads rating: 3.87

$48.90 $34.90 29% off

If you're intrigued by the evolution of branding in the ever-changing network economy, "4-D Branding" might just be your next great read. Thomas Gad systematically breaks down branding into four digestible dimensions, offering a fresh perspective that could revitalize your view on creating or rejuvenating a brand. It's particularly insightful for those looking to understand the deeper layers of brand identity and their interconnectedness in our digital age.
Digital Body Language - Thryft
Steven Woods | New Year Publishing

Digital Body Language

$9.90 $4.90 51% off

Goodreads rating: 3.67

$9.90 $4.90 51% off

90% off est. retail
Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and read the room has disappeared. Marketing must step in to read prospects Digital Body Language and use that knowledge to guide the prospects buying process. The new book Digital Body Language Deciphering Customer Intentions in an Online World , discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Woods makes a compelling case that the transitions we are all experiencing in today's marketing environment are part of a fundamental shift in the way we think about marketing and the way we understand the buying process of our customers.
Unlocking Hidden Potential: Strategic Transformation and Value Creation at Mandarin Orchard Singapore and Mandarin Gallery - Thryft

Unlocking Hidden Potential: Strategic Transformation and Value Creation at Mandarin Orchard Singapore and Mandarin Gallery

$22.90

$22.90

90% off est. retail
If you're captivated by the art of corporate rejuvenation and strategic overhauls, this book could be your next great find. It's not just a case study; it's a comprehensive narrative that dives deep into the transformation of Mandarin Orchard Singapore and the Mandarin Gallery, offering a rare glimpse into decisions that translate vision into value. Engross yourself in the interviews and business insights that could inspire breakthroughs in your own ventures or simply satisfy your curiosity about successful enterprise metamorphoses.
The Rules of Management: A Definitive Code for Managerial Success
Richard Templar | Pearson Education

The Rules of Management: A Definitive Code for Managerial Success

$8.90

Goodreads rating: 3.88

$8.90

If you've ever felt like management is a mysterious art, "The Rules of Management" could demystify it for you. Richard Templar offers a straightforward guide to navigating complex workplace dynamics while focusing on personal and team success. The book's practicality shines in its ability to make the reader feel like they're gaining insider knowledge, equipping them with the tools to not just survive, but thrive as a manager.
Fast Second - How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Constantinos C. Markides | Jossey-bass

Fast Second - How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

$8.90 $5.90 34% off

Goodreads rating: 3.64

$8.90 $5.90 34% off

88% off est. retail
You might think innovation is the key to business success, but "Fast Second" reveals a different perspective that's equally compelling. This book explains how entering a market just in time and scaling it up can be a safer and more profitable strategy. It's perfect if you're interested in strategic planning or if you want to understand how companies like Amazon became titans not by inventing new markets, but by dominating them early on.
Master Your Mind, Design Your Destiny
Stuart Tan, Adam Khoo  | Adam Khoo Learning Technologies Group Pte Ltd

Master Your Mind, Design Your Destiny

$3.90

Goodreads rating: 4.28

$3.90

If you're feeling stuck or aimless, "Master Your Mind Design Your Destiny" could be the catalyst you need. Adam Khoo opens up his own journey from rejection to success, making it a personal and relatable guide. His techniques are grounded in real experiences, meant to unlock your potential and help you replicate the blueprint of peak performers. This isn't just about success; it's a masterclass in becoming the architect of your own extraordinary life.
Every Mistake in the Book: A Business How-Not-To
F.J. Lennon | Harper Business

Every Mistake in the Book: A Business How-Not-To

$50.90 $30.90 39% off

Goodreads rating: 3.88

$50.90 $30.90 39% off

"Every Mistake in the Book" sounds like a must-read if you've ever felt like walking the business tightrope without a net. It's as if F. J. Lennon set out traps, fell into them, and then mapped out where not to step for the rest of us. His candid storytelling transforms mistakes into a compass for navigating the entrepreneurial landscape, making it a handy companion for anyone from budding entrepreneurs to seasoned execs who appreciate learning the hard way—through someone else's missteps.
Marissa Mayer and the Fight to Save Yahoo!
Nicholas Carlson | Hodder & Stoughton

Marissa Mayer and the Fight to Save Yahoo!

$9.90 $3.90 61% off

Goodreads rating: 3.91

$9.90 $3.90 61% off

87% off est. retail
If you're fascinated by the high-stakes world of tech giants, "Marissa Mayer and the Fight to Save Yahoo!" offers a gripping inside look at corporate drama and leadership challenges. Nicholas Carlson's award-winning reporting paints a nuanced picture of Mayer's tenure at Yahoo. It could be a perfect read for those interested in the intricacies of the tech industry and the complexities of turning around a struggling company.
Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers - Thryft
Mary Modahl | Harper Business

Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers

$8.90 $4.90 45% off

Goodreads rating: 3.36

$8.90 $4.90 45% off

88% off est. retail
"Now or Never" is a must-read for businesses trying to attract and retain customers in the digital age. Mary Modahl provides valuable insights into the ten consumer segments and offers practical suggestions for businesses to make electronic commerce more attractive to shoppers. With clear and concise writing, this book is easy to understand and apply. Users will appreciate the actionable advice, making it a must-have for any business looking to stay ahead of the curve.
How the Web Was Won: Microsoft from Windows to the Web - The Inside Story of How Bill Gates and His Band of Internet Idealists Transformed a Software Empire
Paul Andrews | Broadway

How the Web Was Won: Microsoft from Windows to the Web - The Inside Story of How Bill Gates and His Band of Internet Idealists Transformed a Software Empire

$7.90 $4.90 38% off

Goodreads rating: 3.66

$7.90 $4.90 38% off

88% off est. retail
"How The Web Was Won" is a must-read for anyone interested in the history of technology, especially for those who want to understand the rise of Microsoft and its impact on the PC industry. Andrews' researched portrayal of characters and business strategies offers a dramatic account of Microsoft's transition from a software empire to an internet giant, and its ensuing anti-monopoly charges. One of the unique features of this book is its focus on the personalities of the people behind Microsoft's success.
Intellectual Capital in Enterprise Success : Strategy Revisited - Thryft
Lesley Craig, Lindsay Moore  | Wiley

Intellectual Capital in Enterprise Success : Strategy Revisited

$10.90 $7.90 28% off

Goodreads rating: 3.0

$10.90 $7.90 28% off

89% off est. retail
Intellectual Capital in Enterprise Success: Strategy Revisited is a must-read for entrepreneurs and business owners who want to take their companies to greater heights. With its comprehensive insight into intellectual asset management practices, this book offers practical tools, techniques, and frameworks that can help businesses capture, deploy, and maximize their intellectual capital. Lindsay Moore's unique approach will give readers an edge over their competitors and help them stay relevant in today's digital age.
How Asia Advertises
Jim Aitchison | Wiley

How Asia Advertises

$13.90 $8.90 36% off

Goodreads rating: 3.64

$13.90 $8.90 36% off

90% off est. retail
"How Asia Advertises" is more than just another book on ads; it dives into the heart of what makes a campaign truly successful—strategy and problem-solving. If you're operating in the Asian market or just fascinated by its advertising dynamics, this book could be your atlas. Through 100 compelling case studies, it not only showcases creativity but also delves into the marketing philosophies that drive a third of the world's consumers. It's a broad, data-backed look at ads that work, a resource that can enrich your understanding whether you're a professional or a student of the trade.
Business Stripped Bare: Adventures of a Global Entrepreneur
Richard Branson | Virgin Books

Business Stripped Bare: Adventures of a Global Entrepreneur

$12.90 $4.90 62% off

Goodreads rating: 3.77

$12.90 $4.90 62% off

88% off est. retail
If you're itching for an entrepreneurial adventure or you're just curious about the inner workings of a world-famous conglomerate, 'Business Stripped Bare' could serve as both your playbook and behind-the-scenes pass. Branson's candid storytelling will sweep you through his unconventional journey, imparting wisdom that's as practical as it is inspirational. Plus, his reflections on environmental responsibility in business might just reshape how you view the corporate world and its power to effect change.
Mid-Course Correction : Toward a Sustainable Enterprise: the Interface Model - Thryft
Ray C. Anderson | Chelsea Green Pub Co

Mid-Course Correction : Toward a Sustainable Enterprise: the Interface Model

$9.90 $3.90 61% off

Goodreads rating: 3.86

$9.90 $3.90 61% off

87% off est. retail
"Mid-Course Correction" is a must-read for anyone interested in the intersection of business and environmental sustainability. Ray Anderson's personal story and his company's journey towards becoming a sustainable enterprise provides valuable insights and inspiration for business people, environmentalists, and educators alike. The book's unique and memorable feature is its emphasis on the personal values and passion that drive businesses towards sustainability.
Doing Business Internationally
terence-brake-danielle-medina-w | Princeton Training Pr

Doing Business Internationally

$16.90 $9.90 41% off

Goodreads rating: 4.0

$16.90 $9.90 41% off

If you're looking to expand your professional horizons across borders, "Doing Business Internationally" could be an invaluable companion. With the combined expertise of Princeton Training Staff, the book delivers insights that could help you navigate through cultural nuances and business practices that define success in the global market. It's like having a mentor that prepares you for the international stage of commerce.
Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business
J. Hugh Davidson | Gardners Books

Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business

$8.90 $3.90 56% off

Goodreads rating: 2.88

$8.90 $3.90 56% off

If you're looking to step up your business game, "Even More Offensive Marketing" is the playbook you need. Davidson doesn't just rehash old marketing ploys; he pushes the envelope, encouraging innovation over imitation. For anyone feeling stuck in their marketing efforts or ready to take on competitors head-first, this guide just might be the catalyst you need for change.
It Happened In India - The Story Of Pantaloons, Big Bazar, Central And The Great Indian Consumer - Thryft
Kishore Biyani, Dipayan Baishya  | Rupa & Co.

It Happened In India - The Story Of Pantaloons, Big Bazar, Central And The Great Indian Consumer

$5.90 $3.90 34% off

Goodreads rating: 3.65

$5.90 $3.90 34% off

77% off est. retail
This book is a must-read for anyone interested in the retail business in India. Kishore Biyani's story of starting from a middle-class family and creating some of India's largest retail brands is inspiring. The book covers different aspects of retail, including branding, customer service, and innovation. Kishore's passion for capturing the Indian consumption market is evident throughout the book, making it an insightful read for anyone interested in entrepreneurship or business in India.
Marketing Concepts and Strategies
William M. Pride, O.C. Ferrell  | Houghton Mifflin Co.

Marketing Concepts and Strategies

$10.90 $6.90 37% off

Goodreads rating: 3.28

$10.90 $6.90 37% off

If you're diving into marketing, this book would be like having a seasoned mentor in the field. It's thorough, providing a solid understanding of marketing concepts and strategies that have stood the test of time. Plus, for those who appreciate the evolution of marketing theories, it offers an insightful historical perspective that can be valuable for understanding our current digital age.
Photographer's Market Guide to Building Your Photography Business
Vik Orenstein | Penguin Publishing Group

Photographer's Market Guide to Building Your Photography Business

$13.90 $7.90 43% off

Goodreads rating: 3.64

$13.90 $7.90 43% off

77% off est. retail
If you've got a knack for photography and a dream of turning it into a career, this book is like a mentor guiding you through the business landscape. It'll offer you practical advice to navigate the complexities of marketing, legalities, and financial management, which are often stumbling blocks for creatives. Consider this your blueprint for turning passion into profession.
How to Close Every Sale
Robert L. Shook, Joe Girard, Robert Casemore  | Business Plus

How to Close Every Sale

$9.90 $5.90 40% off

Goodreads rating: 3.79

$9.90 $5.90 40% off

78% off est. retail
If you're in sales or even just interested in the art of negotiation, "How to Close Every Sale" could be the mentor you never had. Joe Girard, with his world-renowned sales record, distills complex strategies into actionable steps. This book isn't just about techniques; it's about changing your approach to communication and persuasion. You'll likely find it an indispensable addition to your professional toolkit.
Faster Company: Building the World's Nuttiest, Turn-On-A-Dime, Home-Grown, Billion-Dollar Business
Patrick Kelly | Wiley

Faster Company: Building the World's Nuttiest, Turn-On-A-Dime, Home-Grown, Billion-Dollar Business

$7.90

Goodreads rating: 3.9

$7.90

80% off est. retail
If you've ever dreamed of shaking up the traditional business world, "Faster Company" is your blueprint. Patrick Kelly's roller-coaster journey from a hardscrabble start to industry dominance is an inspiring tale for entrepreneurs hungry for success outside the box. Reading about PSS's unconventional culture, where hierarchy takes a back seat and creativity leads the charge, might just spark the revolutionary business spirit in you.
The Invisible Grail: How Brands Can Use Words to Engage with Audiences - Thryft

The Invisible Grail: How Brands Can Use Words to Engage with Audiences

$10.90 $3.90 64% off

$10.90 $3.90 64% off

If you're intrigued by the alchemy of language and branding, "The Invisible Grail" is a clarion call to revisit the potency of words. Imagine threading narratives that not just speak to but resonate with your audience, transforming mere consumers into loyal advocates. It's a cerebral journey into the heart of masterful communication—a must-read as you craft the verbal essence of your brand.
Outsmart! - How To Do What Your Competitors Can't - Thryft
Jim Champy | Ft Press

Outsmart! - How To Do What Your Competitors Can't

$7.90 $3.90 51% off

Goodreads rating: 3.41

$7.90 $3.90 51% off

89% off est. retail
Outsmart! is an insightful book that draws on the experiences of companies that have achieved exceptional growth for 3 consecutive years. The book reveals counterintuitive techniques to help ensure that a company always stays one step ahead of its rivals. It contains eight powerful ways to compete in a competitive marketplace, from spotting opportunities that your rivals have missed, to making sense of complexity and tapping the successes of other businesses. This book is great for entrepreneurs who want to thrive in a highly competitive environment.
Digital Disruption in Australia: A Guide for Entrepreneurs, Investors & Corporates - Thryft
Nick Abrahams | Totalu Pty Ltd.

Digital Disruption in Australia: A Guide for Entrepreneurs, Investors & Corporates

$9.90 $3.90 61% off

Goodreads rating: 0.0

$9.90 $3.90 61% off

78% off est. retail
If you're navigating the rough tides of Australia's tech scene, Nick Abrahams' "Digital Disruption in Australia" is your compass. It's not just informed hindsight over recent corporate maneuvers; it’s a roadmap for those looking to make waves, whether you're investing, innovating, or steering a corporate ship. With Abrahams’ experience as your guide, the complexities of disruption become opportunities laid out on a silver platter.
Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them
Howard R. Moskowitz | Pearson P T R

Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

$10.90 $5.90 46% off

Goodreads rating: 3.26

$10.90 $5.90 46% off

88% off est. retail
If you've ever wondered how products capture the zeitgeist before it's even defined, "Selling Blue Elephants" provides a captivating insight. It explores a groundbreaking method for product development that will intrigue anyone with a keen interest in marketing or anyone who's fascinated by how consumer needs are anticipated and met, sometimes even before consumers themselves are aware of them.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.