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Smart marketing through the consumer decision journey
This is a strong pick if you already know the basics of marketing and want something more focused and practical. It shifts the conversation from broad mass marketing to understanding what a customer feels and does at each stage before buying. Readers who like strategy with a human angle will appreciate how it turns consumer behavior into more precise, timely marketing actions.
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Special Offer
Add 4 items under S$10 to your cart and the cheapest one is on us.
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Smart marketing through the consumer decision journey
This is a strong pick if you already know the basics of marketing and want something more focused and practical. It shifts the conversation from broad mass marketing to understanding what a customer feels and does at each stage before buying. Readers who like strategy with a human angle will appreciate how it turns consumer behavior into more precise, timely marketing actions.
Dissects workplace dynamics and organizational behavior.
Goodreads 3.35Condition: Like New
Regular price
$13.90
$7.90
43% off
Condition: Like New
If you've ever felt bewildered by the intricacies of office culture or wondered why companies operate the way they do, "The Org" can offer you insights that are both enlightening and practical. It's like having a behind-the-scenes tour of the corporate world, shedding light on unwritten rules and the reasons behind them. This book could be your ally in navigating the often baffling world of organizational life.
Aging populations meet flawed financial systems.
Goodreads 3.8Condition: Well Read
Regular price
$15.90
$8.90
44% off
Condition: Well Read
Age Shock's insightful analysis could resonate with you if you're concerned about the future of pensions and elder care. It lays bare the contradictions and vested interests that have led to current policies. Reflecting on the global financial crises, Blackburn also offers thought-provoking solutions. It's a must-read for anyone interested in economic policy or concerned with societal well-being as populations age.
Sharp guide to Asia’s high-stakes power game
Goodreads 3.43Condition: Very Good
Regular price
$11.90
$8.90
25% off
Condition: Very Good
This is the kind of geopolitics book people like because it connects big global shifts to real-world consequences without feeling abstract. Emmott doesn’t treat China, India, and Japan as separate stories, but as a tense three-way rivalry shaping trade, security, and climate. If you enjoy smart, forward-looking nonfiction that helps make sense of where the world is heading, this feels especially relevant and readable.
Sharp take on Europe’s quiet superpower rise
Goodreads 3.62Condition: Like New
Regular price
$13.90
$10.90
22% off
Condition: Like New
If you like big geopolitical ideas told in an accessible way, this is a compelling read. It takes the European Union seriously as a world-shaping force and makes that argument feel vivid rather than abstract. Readers who enjoy provocative, debate-starting nonfiction will appreciate how it challenges assumptions about American dominance and global power.
Deciphering Gen Z's impact on future business.
Goodreads 3.61Condition: Like New
Regular price
$18.90
$12.90
32% off
Condition: Like New
Regular price
$18.90
$12.90
32% off
"Zconomy" feels like a window into our evolving cultural and economic landscape. For anyone leading a team, directing a company, or working in marketing, understanding this rising generation is no longer optional but critical. Authors Dorsey and Villa bring hard data into clear focus with this guide, making it a timely read for navigating the unique preferences and trends of Gen Z—a demographic that’s rapidly becoming the core of workplaces and marketplaces. Embrace "Zconomy," and you're not just reading a book; you're future-proofing your business.
Inside Indonesia’s ambitious overhaul of national research
Goodreads 0.0Condition: Like New
$13.90
Condition: Like New
If you follow science policy or Indonesian governance, this offers a concise, timely analysis. It examines BRIN’s promise while confronting politicization, technocracy, and cultural barriers. You’ll gain a balanced view of what Indonesia must change to achieve its 2045 ambitions.
Strategies for business sustainability in a global context.
Goodreads 0.0Condition: Well Read
Regular price
$27.90
$19.90
29% off
Condition: Well Read
Regular price
$27.90
$19.90
29% off
If you're keen on understanding how businesses can thrive without depleting our planet's resources, "Sustainable Business" could be a goldmine for you. It goes beyond mere theory, equipping you with practical frameworks and methodologies that leaders are using to pivot their businesses towards sustainability. It's perfect if you're looking to be at the forefront of sustainable business practices.
Scandalous exposé; Deutsche Bank's dark, destructive history.
Goodreads 3.97Condition: Very Good
Regular price
$17.90
$8.90
50% off
Condition: Very Good
If you're into gripping tales that blend finance with scandal, "Dark Towers" is a book you might not want to miss. This isn't just another bank story; it's a deep dive into a world where money intersects with global politics and historical atrocities. The connection to high-profile figures like Donald Trump adds a layer of contemporary relevance that could keep you turning the pages well past bedtime.
Internet gold rush becomes speculative bubble.
Goodreads 3.91Condition: Very Good
Regular price
$54.90
$28.90
47% off
Condition: Very Good
If you've ever been curious about the wild era of the '90s tech boom and how it spiraled into the historic dot-com bust, John Cassidy's "Dot.con" is a book you shouldn't miss. Cassidy weaves a narrative that's as informative as it is engaging, perfect for someone looking to understand the intersection of technology, finance, and human ambition. With a sharp journalistic eye, he lays bare the heady mix of innovation and greed that fueled a revolution and eventually led to a meltdown.
Detroit's auto industry drama: collapse and revival.
Goodreads 4.19Condition: Very Good
Regular price
$19.90
$10.90
45% off
Condition: Very Good
If you're captivated by the grit of American industry and drawn to the drama that unfolds behind closed doors of towering corporations, "Once Upon a Car" is a book you won't want to overlook. Bill Vlasic's extensive experience with the auto industry translates into a gripping narrative that brings to life the monumental struggle and ultimate resurgence of America's automotive titans during one of the nation's most precarious economic times. It's a story of resilience that echoes the American spirit, making it a compelling read for anyone interested in the intersection of business and national identity.
Sharp insight into democracy's authoritarian temptations
Goodreads 3.89Condition: Very Good
$11.90
Condition: Very Good
This is a smart, unsettling read for anyone trying to make sense of why strongman politics keeps resurfacing. Applebaum doesn't just describe political shifts, she gets at the personal cravings and social resentments that make authoritarianism feel attractive. Readers who like history tied tightly to the present will find it especially gripping and disturbingly relevant.
Witty solace for Christian singles navigating dating
Goodreads 4.34Condition: Very Good
Regular price
$11.90
$8.90
25% off
Condition: Very Good
This feels like sitting down with a funny, honest friend who finally says the awkward parts out loud. Lauren Windle captures the hilarity, hurt, and weird pressure of being single in church without turning preachy or bitter. If you’ve ever felt out of place in marriage-focused Christian spaces, this book will likely make you laugh, wince, and feel deeply seen.
For readers exploring Southeast Asia’s overlooked digital diversity
Goodreads 0.0Condition: Like New
$13.90
Condition: Like New
This book moves beyond the familiar urban youth narrative. You’ll encounter how age, location, and affordability shape online life. It’s an insightful read for understanding the region’s varied digital realities.
Finding joy where personal growth meets togetherness
Goodreads 4.0Condition: Like New
$13.90
Condition: Like New
This warm, accessible guide invites you to approach relationships and parenting with greater responsibility, vulnerability, and ease. It’s ideal if you want practical wisdom for balancing individual needs with shared growth. A brief, reflective read for creating more joyful connections at home and beyond.
Odyssey into the soul of ancient, haunting music.
Goodreads 4.2Condition: Very Good
$6.90
Condition: Very Good
If you're intrigued by the power of music to transcend time and cultural barriers, "Lament from Epirus" will be like a siren's song to you. King's passion for Epirus folk music weaves history with personal narrative, offering a perspective on music that's as deeply emotional as it is educational. It's a literary excavation of humanity's oldest tunes, bound to resonate with anyone who appreciates the rich tapestry of global music traditions.
Smart marketing that feels human, not creepy
Goodreads 3.42Condition: Very Good
Regular price
$11.90
$9.90
17% off
Condition: Very Good
Regular price
$11.90
$9.90
17% off
If you’re curious about how brands can use customer data well, this feels practical and surprisingly grounded. It doesn’t just celebrate data—it shows how trust and relevance are what actually make people stay loyal. You’ll likely enjoy it if you like business books that turn a big modern problem into clear, usable ideas.
Enhance marketing with engaging game principles.
Goodreads 3.89Condition: Like New
Regular price
$19.90
$11.90
40% off
Condition: Like New
If you find the intersection of gaming and marketing fascinating, "Press Start" could be a game-changer for you. It's like having a manual that demystifies how game design can make marketing strategies more compelling. Picture turning your customers' interaction with your brand into an addictive and rewarding game—that's what this book might help you achieve.
Fierce critique of liberalism's democratic collapse
Goodreads 4.06Condition: Like New
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$13.90
$10.90
22% off
Condition: Like New
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$10.90
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If you’re drawn to politically charged books that challenge comforting narratives, this one hits hard. Chris Hedges writes with urgency and moral force, making the decline of liberal institutions feel both intellectual and alarmingly immediate. Readers who appreciate uncompromising social criticism will likely find it provocative, unsettling, and difficult to shrug off.
Teamwork wisdom for real-world messy dynamics
Goodreads 4.25Condition: Like New
$13.90
Condition: Like New
This is a smart pick if you want practical help working better with other people, especially when teams get awkward, tense, or stuck. It takes big collaboration ideas and makes them feel usable, not corporate or abstract. Readers would probably love how quickly it gets to the point, offering tools you can actually bring into meetings, conflicts, and shared decisions.
Dissecting design's appeal to specific consumer demographics.
Goodreads 4.0Condition: Like New
Regular price
$25.90
$14.90
42% off
Condition: Like New
If you're in the business of creating or marketing products, "Market Smart" might just be the hands-on guide you need to understand your audience better. It's noted for focusing on the 'who' rather than the 'what' which is a refreshing perspective that provides insights into targeted age groups and lifestyle-driven design. Demystifying the design process by showing how to appeal to various segments, from Gen X to baby boomers, could give you that competitive edge you've been looking for.
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