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The Organic Growth Playbook

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Innovative strategies for sustainable business growth.

If you're hitting a wall with traditional marketing and growth feels like a distant dream, "The Organic Growth Playbook" could be the catalyst you need. Jaworski and Lurie guide you through the high-yield behaviors that could make all the difference, offering a refreshing perspective that's rooted in practicality and tailored for real-world results. This isn't about reinventing the wheel—it's about making the wheel turn faster with the business you've already built.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Organic Growth Playbook

Regular price $16.90 Now $8.90 Save 47%
Unit price
per
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ISBN: 9781839826870
Publisher: Emerald Publishing
Date of Publication: 2020-08-03
Format: Paperback
Related Collections: Business
Related Topics: Management, Entrepreneurship
Goodreads rating: 5.0
(rated by 1 readers)

Description

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy. Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating – or even doubling – growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process. This book forms part of the American Marketing Association (AMA) Leadership Series.
 

Innovative strategies for sustainable business growth.

If you're hitting a wall with traditional marketing and growth feels like a distant dream, "The Organic Growth Playbook" could be the catalyst you need. Jaworski and Lurie guide you through the high-yield behaviors that could make all the difference, offering a refreshing perspective that's rooted in practicality and tailored for real-world results. This isn't about reinventing the wheel—it's about making the wheel turn faster with the business you've already built.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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