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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Inside Out: Microsoft-In Our Own Words - Thryft
Microsoft Corporation | Warner Business Books

Inside Out: Microsoft-In Our Own Words

$8.90 $7.90 11% off

Goodreads rating: 3.71

$8.90 $7.90 11% off

89% off est. retail
If you're fascinated by tech giants and pioneering minds like those of Bill Gates and Steve Ballmer, "Inside Out: Microsoft-In Our Own Words" could offer you an authentic peek behind Microsoft's curtain. Imagine walking through a gallery of stories and snapshots that encapsulate its cultural and managerial ethos, all while exploring the battles and alliances that have shaped the tech world. This book promises such a tour for anyone intrigued by industry-shaping corporate sagas.
Magazine Editors Talk to Writers - Thryft
Judy Mandell | Wiley

Magazine Editors Talk to Writers

$9.90 $3.90 61% off

Goodreads rating: 5.0

$9.90 $3.90 61% off

87% off est. retail
Top editors share inside information on how magazine publishing really works Based on incisive interviews with editors from such leading publications as Esquire, Parade, Field & Stream, American Baby, and Ladies' Home Journal, this indispensable book gives you all the information you need to write successfully for magazines. Invaluable advice and tips from editors representing the whole spectrum of magazine publishing will help you break into the category of your choice. Here's the inside scoop
Roger Horberry | Pearson Business

Brilliant Copywriting: How to Craft the Most Interesting and Effective Copy Imaginable

$8.90 $5.90 34% off

Goodreads rating: 3.8

$8.90 $5.90 34% off

If you're looking to elevate your writing to capture your audience's attention effectively, "Brilliant Copywriting" might just become your go-to guide. Roger Horberry shares his professional insights with a coach-like approach, demystifying the art of persuasive copywriting in a way that is accessible for beginners and enriching for more experienced writers. It's like having a mentor in your pocket, helping you craft compelling narratives that stand out.
Best Keywords for Resumes, Cover Letters and Interviews: Powerful Communication Tools for Success
Wendy S. Enelow | Impact Publications

Best Keywords for Resumes, Cover Letters and Interviews: Powerful Communication Tools for Success

$11.90 $7.90 34% off

Goodreads rating: 4.17

$11.90 $7.90 34% off

If you're currently on the job hunt, this book might be a goldmine for you. Wendy S. Enelow's work is a practical toolkit, packed with insight on how to weave powerful keywords into your resumes, cover letters, and during interviews to catch the attention of potential employers. It's a focused guide that could increase your chances of landing that desired job by making sure you speak the language that resonates with those making the hiring decisions.
Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer - Thryft
Robert L. Shook, C. Britt Beemer  | Crown Business

Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer

$8.90 $3.90 56% off

Goodreads rating: 3.1

$8.90 $3.90 56% off

87% off est. retail
This book could be a good read for you if you want to understand the psychology behind consumer behavior and learn effective marketing strategies. The author provides eye-opening research and statistics on American consumers that will help you improve your advertising, public relations, customer service, and strategic planning. With its revolutionary prescriptions, this book will equip you with the knowledge to win in today's competitive consumer market. So, dive into the world of predatory marketing and gain valuable insights to stay ahead in the business world!
Case Problems in Marketing - Thryft
Thomas Nelson & Sons Ltd | Thomas Nelson & Sons Ltd

Case Problems in Marketing

$5.90 $3.90 34% off

Goodreads rating: 0.0

$5.90 $3.90 34% off

Recommended for marketing students looking for practical insights. This book provides a collection of case studies that illustrate marketing strategies and tactics applied in real-world scenarios. The book analyzes the decision-making process of companies and the success of their marketing strategy. It is ideal for marketing students who want to gain practical insights into marketing challenges.
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications - Thryft
Terence A. Shimp | South-western College Pub

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

$16.21 $6.97 57% off

Goodreads rating: 3.75

$16.21 $6.97 57% off

98% off est. retail
This book is an essential read for marketing professionals looking to deepen their knowledge of Integrated Marketing Communications. It provides a comprehensive guide to IMC concepts and their application in advertising, sales promotion and brand equity enhancement. The author brings the customer's perspective to the forefront in addition to discussing key strategies for product adoption and point-of-purchase advertising. The revised edition is updated with the latest trends and industry best practices. Overall, users would find this book a valuable resource that covers IMC in depth and recommends practical and actionable strategies for marketing professionals.
The Art of Public Relations

The Art of Public Relations

$8.90

$8.90

80% off est. retail
If you're looking to delve into the world of PR, "The Art of Public Relations" could be your guide. It's a resource that captures the nuances of building and maintaining public images, with insights from experts that might just give you an edge in your career or business endeavors. The collective experience of the authors translates into practical advice that you can apply, whether you're a student, professional, or entrepreneur.
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Robert W. Bly | Holt Paperbacks

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

$31.90

Goodreads rating: 3.92

$31.90

Dive into "The Copywriter's Handbook" if you're keen on transforming your writing into a compelling sales force. Robert W. Bly guides you with practical techniques that enhance how you craft ads, commercials, and direct mail. It's not just writing; it's about writing that converts readers into customers. This is your go-to resource to stand out in the business of persuasion.
Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity - Thryft
Jay Lipe | Kaplan Business

Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity

$5.90 $3.90 34% off

Goodreads rating: 3.33

$5.90 $3.90 34% off

90% off est. retail
This book is perfect for entrepreneurs and business owners who want to differentiate their brand from competitors. Through practical examples, the author shares secrets to branding success, including how to develop a unique identity and effectively communicate it to customers. The book's most distinctive feature is its comprehensive approach to crafting a strong brand identity, from brainstorming to implementation.
Virtual Teams: People Working Across Boundaries With Technology
Jessica Lipnack, Jeffrey Stamps  | Wiley

Virtual Teams: People Working Across Boundaries With Technology

$27.90

Goodreads rating: 3.48

$27.90

58% off est. retail
If you're grappling with the dynamics of remote work or leading dispersed teams, "Virtual Teams" is a vital companion. Lipnack and Stamps dig into the trenches of digital collaboration, offering insights that could transform the way you understand and implement virtual teamwork. With technology rapidly reshaping our work landscape, this book could be the torchlight for steering effective communication and relationship-building across the virtual divide.
Ultimate Job Search - Thryft

Ultimate Job Search

$9.90 $3.90 61% off

Goodreads rating: 3.2

$9.90 $3.90 61% off

87% off est. retail
Ultimate Job Search is an excellent resource for anyone who feels lost or overwhelmed during the job hunting process. The book covers everything from creating a standout CV to handling job offers and rejections. One of the book's most unique features is its use of real-life comments from employers and recruitment professionals, providing invaluable insights into how hiring processes work. If you're looking to land your dream job, this book is definitely worth a read.
Clueless in Marketing Communications
Jim Aitchison | Pearson Education Asia Pte., Ltd.

Clueless in Marketing Communications

$10.90 $6.90 37% off

Goodreads rating: 3.38

$10.90 $6.90 37% off

If the world of marketing seems overcomplicated and downright cryptic, "Clueless in Marketing Communications" could be your cipher. It breaks down intricate concepts into digestible, relatable content, perfect for those just dipping their toes into the vast ocean of marketing strategies and communications. You'll finish with not just understanding but possibly a newfound appreciation for the craft.
The Truth About Confident Presenting - Thryft
James O'Rourke | Ft Pr

The Truth About Confident Presenting

$8.90 $5.90 34% off

Goodreads rating: 3.05

$8.90 $5.90 34% off

88% off est. retail
If public speaking gives you butterflies, 'The Truth About Confident Presenting' could be your secret ally. Picture transforming those jitters into a poised performance. James O'Rourke demystifies the art of speaking with straightforward strategies. Imagine feeling prepared, engaging with your audience authentically, and handling even the tough crowds with grace. This book is a toolkit for anyone ready to command the room with confidence, whether you're a newcomer to public speaking or a seasoned professional looking to polish your skills.
Consumer Behaviour
Hayden Noel | Ava Publishing

Consumer Behaviour

$57.90 $34.90 40% off

Goodreads rating: 3.27

$57.90 $34.90 40% off

If you're interested in what makes consumers tick, 'Consumer Behaviour - Basics Marketing' is a fascinating guide. Hayden Noel breaks down the psychological, social, and cultural factors that influence purchasing decisions. You'll get insights into the mind of the consumer that are not only thought-provoking but also incredibly useful if you're involved in marketing, sales, or business development. It's a deep dive into the 'why' behind buying behaviors.
Organizational Behaviour
David A. Buchanan, Andrzej Huczynski  | Prentice Hall

Organizational Behaviour

$35.90 $19.90 45% off

Goodreads rating: 3.71

$35.90 $19.90 45% off

89% off est. retail
If understanding how organizations tick fascinates you, you'll find this text invaluable. Buchanan and Huczynski break down complex behaviors into digestible concepts, ideal for students or professionals eager to grasp the intricacies of workplace dynamics, motivation, and culture. It's a deep dive that's as educational as it is practical.
Pre-Commerce: How Companies and Customers Are Transforming Business Together
Mark Addicks, Bob Pearson  | Jossey-bass

Pre-Commerce: How Companies and Customers Are Transforming Business Together

$5.90 $3.90 34% off

Goodreads rating: 3.93

$5.90 $3.90 34% off

If you're looking to understand the modern marketplace where customer interaction is key, "Pre-Commerce" is essential. Bob Pearson offers a forward-thinking analysis on how social media shapes purchasing decisions and brand loyalty. It's not just about transactional e-commerce; it's a deep dive into engaging customers throughout their entire online journey, perfectly suited for business leaders and marketers eager to evolve with the digital age.
60 Second Memos - Thryft
Brandon Toropov | Prentice Hall Press

60 Second Memos

$10.90 $3.90 64% off

Goodreads rating: 5.0

$10.90 $3.90 64% off

83% off est. retail
This book is a lifesaver when time isn't on your side, offering clear and concise templates for almost any business situation you could face. Whether you're handling delicate internal matters or crafting messages that shape your company's external image, it's like having a seasoned advisor at your fingertips. It's as if you could download a piece of an executive's brain—directly into your email drafts.
The Perfect Cover Letter - Thryft
Richard H. Beatty | Wiley

The Perfect Cover Letter

$3.90

Goodreads rating: 3.12

$3.90

77% off est. retail
Recommendation: This book provides a step-by-step guide on crafting a highly effective cover letter, with various examples to guide you through the process. It also includes tips on follow-up letters and thank you letters, along with guidelines on the proper formatting. This practical how-to manual is an essential read for anyone looking to create a well-crafted cover letter that will land them their desired job interview.
Last Minute Interview Tips
Brandon Toropov | Delmar Cengage Learning

Last Minute Interview Tips

$35.90 $21.90 39% off

Goodreads rating: 4.0

$35.90 $21.90 39% off

If you've just had an interview sprung on you and you're scrambling to prepare, "Last Minute Interview Tips" could be your lifesaver. Brandon Toropov offers practical and concise advice for turning a tight situation into a triumph. Dive into this guide to quickly prioritize your prep, tackle tough questions, and handle anything the interviewer throws at you with confidence.
Organisational Behaviour: Concepts, Controversies and Applications
Stephen Robbins | Prentice Hall Australia (a Pearson Education Australia Company)

Organisational Behaviour: Concepts, Controversies and Applications

$8.90 $3.90 56% off

Goodreads rating: 0.0

$8.90 $3.90 56% off

Delving into this book is like having a front-row seat to the inner workings of various workplace cultures—it's a classic primer for understanding employee motivation and organizational practices. Whether you're a manager looking to inspire or an employee aiming to climb the corporate ladder, Robbins and Waters-Marsh provide both the theories and real-world applications to navigate the complexities of organizational behavior effectively.
Concepting - 概念的力量 : 在传播时代创建成功品牌
Jan Rijkenberg | Ntc Publications

Concepting - 概念的力量 : 在传播时代创建成功品牌

$8.90 $3.90 56% off

Goodreads rating: 3.5

$8.90 $3.90 56% off

If you're interested in brand creation and innovation, "Concepting" could be an intriguing read. Jan Rijkenberg introduces a forward-thinking approach towards building brands that transcends traditional advertising. It's a book that promises to shift your perspective on brand communication in the digital age, making it a compelling pick for modern marketers and entrepreneurs.
The Transparent Leader: How to Build a Great Company Through Straight Talk, Openness, and Accountability - Thryft
Herb Baum, Tammy Kling  | Harper Business

The Transparent Leader: How to Build a Great Company Through Straight Talk, Openness, and Accountability

$10.71 $3.90 64% off

Goodreads rating: 3.62

$10.71 $3.90 64% off

90% off est. retail
If you're seeking to foster trust and ethics within your organization, "The Transparent Leader" could be a vital asset on your shelf. Herb Baum, drawing on his notable experience with renowned companies, offers a sincere and practical dialogue on the essence of transparency in leadership. His approach may resonate with you, especially in an era where corporate misconduct has eroded public trust; this book aims to restore faith in corporate governance through authenticity and accountability.
Building Knowledge Management Environments for Electronic Government - Thryft

Building Knowledge Management Environments for Electronic Government

$13.90 $12.90 7% off

$13.90 $12.90 7% off

89% off est. retail
If you've ever been intrigued by the intersection of technology, governance, and information sharing, this book is for you. It offers a comprehensive guide for transforming government efficiency through the internet and knowledge management. The real-world case studies and clear insights on success factors provided within these pages could be illuminating for professionals seeking to apply such practices in their own governmental agencies or tech-driven organizations.
HKDA Design Awards
Viction:ary | Gingko Press

HKDA Design Awards

$22.90 $8.90 61% off

Goodreads rating: 3.0

$22.90 $8.90 61% off

If you're passionate about design, the "HKDA Design Awards" book can be an exceptional source of inspiration. It's not just an accolade; it's a testimony to Asia's design evolution over the years, offering insights into the creative minds that are shaping the industry. For anyone involved in design or creative pursuits, this book is like a well-curated gallery, inviting you to absorb the trends, techniques, and ideas that set the bar for quality and innovation across the globe.
Get a Grip on Network Cabling - Thryft
Frank J. Derfler | Ziff Davis Pr

Get a Grip on Network Cabling

$23.90 $4.90 79% off

Goodreads rating: 2.0

$23.90 $4.90 79% off

89% off est. retail
If you're looking to delve into the technicalities of network infrastructure, "Get a Grip on Network Cabling" could be your go-to guide. Despite its 1993 publication date, the foundational principles explained by Derfler and Freed remain relevant, especially if vintage networking is your thing or if you need to understand the evolution of cabling. It’s perfect for getting a solid grasp on how to make smart cabling investments for your network's future.
The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

$7.90 $3.90 51% off

$7.90 $3.90 51% off

89% off est. retail
This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.
Winning Cover Letters - Thryft
Robin Ryan | Wiley

Winning Cover Letters

$4.90 $3.90 20% off

Goodreads rating: 3.2

$4.90 $3.90 20% off

"Winning Cover Letters provides a step-by-step formula to crafting a cover letter that highlights your most important skills for the job. This book is perfect for job seekers who want to stand out in the application process and land interviews. With examples from real clients, you can be assured that the advice in this book is effective. The Power Impact Technique is the key to getting noticed by potential employers and Winning Cover Letters shows you how to use it to your advantage."
Clueless in Public Relations - Thryft
Jim Aitchison, May Lwin  | Pearson Education Asia

Clueless in Public Relations

$10.90 $3.90 64% off

Goodreads rating: 3.43

$10.90 $3.90 64% off

Feeling a bit lost about a future in PR? "Clueless in Public Relations" could be the lantern to guide your way through the maze of this dynamic field. It offers a thorough breakdown of the industry, from crafting strategies to executing campaigns, and gives practical advice on landing your first job. It's like having a mentor in book form, perfect for those at the starting line of their PR journey.
Grow Revenue, Loyalty & Footfall: The Essential Guide for Visitor Attractions - Thryft
Douglas A. Anderson, J.R.R. Tolkien, Andy Weir  | Houghton Mifflin

Grow Revenue, Loyalty & Footfall: The Essential Guide for Visitor Attractions

$8.68 $3.90 55% off

Goodreads rating: 4.29

$8.68 $3.90 55% off

84% off est. retail
It seems there's been a mix-up in the book description you've provided. "Grow Revenue, Loyalty & Footfall" suggests a guide for business strategy, whereas the description matches J.R.R. Tolkien's "The Hobbit." I would love to give you an appeal and recommendation once the correct information for either book is provided!
The Complete Idiot's Guide To Online Marketing - Thryft
Bill Eager, Cathy McCall  | Alpha

The Complete Idiot's Guide To Online Marketing

$7.90 $3.90 51% off

Goodreads rating: 3.33

$7.90 $3.90 51% off

85% off est. retail
This book is ideal for those who are just starting with online marketing. It simplifies the marketing process and provides valuable advice on how to effectively market products through various online channels such as email, promotions and surveys. The book is easy to read, comprehensive and informative, making it a worthwhile read for those interested in learning the basics of online marketing.
Marketing Management Pack - Thryft

Marketing Management Pack

$20.90 $3.90 81% off

$20.90 $3.90 81% off

Sorry! Book description for this title is not available.
Youtility: Why Smart Marketing Is About Help Not Hype
Jay Baer | Portfolio

Youtility: Why Smart Marketing Is About Help Not Hype

$11.90 $10.83 9% off

Goodreads rating: 3.99

$11.90 $10.83 9% off

72% off est. retail
Imagine a shift where you're not just selling, but actually improving your customers' lives. "Youtility" champions this innovative approach. It's a game-changer for anyone in business, guiding you towards creating lasting relationships rather than just one-off sales. If you're invested in future-proofing your business and fostering genuine connections with your audience, Baer’s perspective is an incredibly valuable read. The underlying principles will resonate well if you’re eager to stand out in today's attention economy.
Create, Convince, Connect
Jörg Dietzel | Marshall Cavendish Trade

Create, Convince, Connect

$13.90 $8.90 36% off

Goodreads rating: 3.5

$13.90 $8.90 36% off

If you've ever been curious about the narratives behind some of the world's most recognizable ad campaigns, "Create, Convince, Connect" is like a backstage pass into that realm. Whether you're a student of marketing, working within the industry, or seeking to understand the dynamics between client and agency, Jörg Dietzel's vast experience and the contributions from top advertising practitioners offer practical wisdom that could be that turning point in your career or business strategy.
LAN Times Guide To Interoperability - Thryft
Frank Hayes | Mcgraw-hill Osborne Media

LAN Times Guide To Interoperability

$4.90

Goodreads rating: 2.5

$4.90

89% off est. retail
Recommendation: This book, "LAN Times Guide To Interoperability," is a must-read for anyone looking to connect different networks, applications, operating systems, or hardware. With its focus on providing general solutions and practical examples, it helps you understand what can and cannot be cost-effectively implemented. The author's expertise on bridges, routers, gateways, and software solutions ensures that you'll gain a comprehensive understanding of how to seamlessly connect disparate systems. Whether you're a network administrator or a tech enthusiast, this guide will equip you with the knowledge needed to overcome the challenges of interoperability and create efficient connections.
The Servant Leader: How to Build a Creative Team, Develop Great Morale, and Improve Bottom-Line Performance
James A. Autry | Currency

The Servant Leader: How to Build a Creative Team, Develop Great Morale, and Improve Bottom-Line Performance

$11.90

Goodreads rating: 3.94

$11.90

55% off est. retail
If you're feeling like leadership could use a dose of humanity, "The Servant Leader" could be a breath of fresh air for you. James A. Autry's approach intertwines personal growth with professional success, offering a framework that promises a more fulfilling journey as a leader. The focus on nurturing and empowering others not only aims for better business outcomes but also a more satisfied team—and perhaps a more meaningful life for you as a leader.
Services Marketing : International Edition - Thryft
Jochen Wirtz, Christopher Lovelock  | Pearson

Services Marketing : International Edition

$18.90 $3.90 79% off

Goodreads rating: 4.18

$18.90 $3.90 79% off

This book could serve as a comprehensive guide for MBA students pursuing a career in the service industry. With a focus on real-life examples, case studies, and conceptual frameworks, it offers a blend of theory and practice that could equip students with the necessary tools to effectively market services and gain a competitive edge in the industry. Students could expect to gain insights into eight influential thinkers' perspectives, experience in fifteen classroom-tested cases, and updated material on current service management challenges.
Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century
Jim Aitchison, Mark Austin  | Wiley

Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century

$17.90 $4.90 73% off

Goodreads rating: 3.25

$17.90 $4.90 73% off

89% off est. retail
Considering the myriad of media channels and brand-building tools available today, "Is Anybody Out There?" could be the beacon you need. It dissects modern marketing communication strategies, helping you understand and manage the new marketing paradigm. Whether you're looking to enhance your local, regional, or global reach, this book arms you with insights to gain a competitive advantage in the rapidly evolving marketing landscape.
Asking - A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift

Asking - A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift

$10.90 $6.90 37% off

$10.90 $6.90 37% off

If you're involved with a nonprofit and the thought of asking for donations makes you anxious, this book is a lifesaver. Jerold Panas understands the challenges and offers a concise, practical guide that will arm you with the confidence and skill you need to secure the gifts that will fuel your organization's mission.
Dictionary of Business Terms - Thryft

Dictionary of Business Terms

$10.90 $3.90 64% off

$10.90 $3.90 64% off

Expanded with new entries and updated to reflect recent economic developments and the current business climate, this quick-reference dictionary defines more than 7,500 terms relating to accounting, taxation, advertising, business law, communications, transportation, computers and the Internet, economics, finance, insurance, international business, management, marketing and statistics. Definitions come with examples, illustrations, and cross-references. An appendix defines hundreds of business-related abbreviations and acronyms. Here is a useful, easy-to-understand reference book with information that is helpful to everyone involved in business activities, whether novices or experienced business executives.


Author: Jack Friedman
Format: Paperback
Number of Pages: 784
Publisher: Peterson's Guides,U.S.
Publication Date: 09 Jul 2007
Slam Dunks And No-Brainers - Language In Your Life, The Media, Business, Politics, And, Like, Whatever - Thryft

Slam Dunks And No-Brainers - Language In Your Life, The Media, Business, Politics, And, Like, Whatever

$9.90 $3.90 61% off

$9.90 $3.90 61% off

89% off est. retail

With dazzling wit and acuity, three-time Pulitzer Prize finalist Savan
dissects contemporary language to discover what the most popular idioms
reveal about America today.


Author: Leslie Savan
Publisher: Alfred A. Knopf
Publication Date: 2005
Programming for TV, Radio & the Internet: Strategy, Development & Evaluation
Philippe Perebinossoff, Brian Gross, Lynne Gross  | Focal Press

Programming for TV, Radio & the Internet: Strategy, Development & Evaluation

$37.90 $22.90 40% off

Goodreads rating: 4.23

$37.90 $22.90 40% off

82% off est. retail
If you're captivated by the world of broadcasting and digital media, this book is your backstage pass to understanding how to craft content that resonates. It's not just informative—it's a practical guide that reveals the dynamics of programming strategies across TV, radio, and the internet, tailored for media enthusiasts and professionals alike.
Doing Business Internationally: The Guide To Cross-Cultural Success - Thryft
Thomas Walker, Danielle Medina Walker  | Mcgraw Hill

Doing Business Internationally: The Guide To Cross-Cultural Success

$10.90 $5.90 46% off

Goodreads rating: 3.64

$10.90 $5.90 46% off

90% off est. retail
As our world becomes increasingly interconnected, understanding the nuances of cross-cultural interactions is key. "Doing Business Internationally" is more than a guide; it's a deep dive into the complexities of multicultural negotiations and management. Whether you’re an entrepreneur, a business student, or a seasoned executive, this book will equip you with the insights and tools to thrive in a global marketplace, including the celebrated Cultural Orientations Inventory for personal development.
Marketing Research

Marketing Research

$8.90 $5.90 34% off

$8.90 $5.90 34% off

If you're keen to delve into the intricacies of market analysis and consumer trends, "Marketing Research" could offer you a solid foundation. It's a particularly good choice if you're interested in not just the theoretical background but also practical applications for today's dynamic market landscape. The book's age might provide a valuable retrospective on how marketing strategies have evolved.
Techno Ready Marketing : How and Why Your Customers Adopt Technology - Thryft
Charles L. Colby, A. Parasuraman  | Free Press

Techno Ready Marketing : How and Why Your Customers Adopt Technology

$5.90 $3.90 34% off

Goodreads rating: 4.0

$5.90 $3.90 34% off

91% off est. retail
This book is valuable for business owners and managers who want to know how to navigate the rapidly changing technological landscape to enhance their relationship with customers. The unique feature of the book is its classification of customers as explorers, pioneers, skeptics and laggards, helping readers to customize their technology-based products to different market segments. Reading this book can help users measure how receptive their customers are to adopting technology and obtain insights into improving their marketing strategies.
The Diary: 100 Days and Lessons in Corporate Communication and PR Management - Thryft
Just Arrived
Simon Maier | Marshall Cavendish International (asia) Pte L

The Diary: 100 Days and Lessons in Corporate Communication and PR Management

$3.90

Goodreads rating: 0.0

$3.90

85% off est. retail
This book serves as a fantastic resource for anyone in the corporate communication or public relations field. Reading it feels like having a mentor guide you through various scenarios, offering real-world lessons and practical advice. It's especially useful in today's fast-paced business environment, where clear and effective communication is more important than ever.
Charts & Graphics - DK Essential Computers
Robert Dinwiddie | Gardners Books

Charts & Graphics - DK Essential Computers

$18.90 $7.90 58% off

Goodreads rating: 0.0

$18.90 $7.90 58% off

If you want to elevate your Excel presentations, "Charts & Graphics" is a solid choice. It breaks down complex visualization concepts into digestible pieces that can make your data storytelling clear and compelling. Perfect for anyone looking to add a professional polish to their spreadsheets without getting lost in technical jargon.
Becoming a Public Relations Writer : A Writing Workbook for Emerging and Established Media - Thryft
Ronald D. Smith | Routledge

Becoming a Public Relations Writer : A Writing Workbook for Emerging and Established Media

$15.90 $10.90 31% off

Goodreads rating: 3.47

$15.90 $10.90 31% off

90% off est. retail
This book is a must-read for anyone looking to develop their public relations writing skills. It offers practical tips and exercises to enhance your writing, with a focus on ethical and legal issues. The comprehensive list of writing formats and styles, updated to reflect modern technology, makes it an indispensable resource for anyone seeking to enter or advance in the field. Readers will appreciate the straightforward language, realistic examples, and integrated communication approach that makes this book a standout in the field.
How to Click With Everyone Every Time
David Rich | Mcgraw Hill

How to Click With Everyone Every Time

$16.90 $9.90 41% off

Goodreads rating: 3.23

$16.90 $9.90 41% off

69% off est. retail
If you've ever felt like you're missing a secret ingredient in connecting with people, "How to Click With Everyone Every Time" might just be the revelation you need. Dave Rich's approach isn't just about making a good first impression; it's about forging deep connections quickly, whether that's in a boardroom or at a coffee shop. Rich's practical techniques could help you become more influential and relatable in every aspect of life.
Face the Media: The Complete Guide to Getting Publicity and Handling Media Opportunities - Thryft
Judith Byrne | How To Books

Face the Media: The Complete Guide to Getting Publicity and Handling Media Opportunities

$13.90 $3.90 72% off

Goodreads rating: 0.0

$13.90 $3.90 72% off

85% off est. retail
If you're looking to elevate your media savviness and become an adept spokesperson for your business or organization, "Face the Media" could be your go-to manual. It's not just about grabbing the spotlight; it's about shining when you do. Judith Byrne breaks down complex media dynamics into manageable strategies, making you a more confident and effective communicator.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.