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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Successful Mergers, Acquisitions and Strategic Alliances: How to Bridge Corporate Cultures
Marc Raynauld, Irene Rodgers, Charles Gancel | Mcgraw-hill

Successful Mergers, Acquisitions and Strategic Alliances: How to Bridge Corporate Cultures

In one line

Navigating corporate mergers with cultural savvy.

Goodreads 4.5

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Goodreads rating: 4.5

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In one line

Navigating corporate mergers with cultural savvy.

You might enjoy this if…

If you're involved in corporate mergers, "Successful Mergers, Acquisitions and Strategic Alliances" could be instrumental in your approach to integrating diverse corporate cultures. It's a guide for enhancing your strategy during the tumultuous change and integration process, aiming to shorten cycle times and soothe the emotional upheaval that these events often cause. Keeping key talent within your organization is crucial, and this book offers insightful methods to reassure and retain your best people amidst the change.

Lifescripts for Managers
Mark Levine, Michael Caplan, Stephen M. Pollan | Wiley

Lifescripts for Managers

In one line

Navigate workplace dynamics with confidence, communication scripts.

Goodreads 3.71

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Goodreads rating: 3.71

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83% off est. retail
In one line

Navigate workplace dynamics with confidence, communication scripts.

You might enjoy this if…

If you often find yourself searching for the right words during tough workplace conversations, "Lifescripts for Managers" could be your go-to guide. Those dialogue flowcharts are a game changer—they offer clear paths for you to follow during a variety of scenarios, whether it's discussing pay with your team or bringing up sensitive issues with higher-ups. It's like having a management coach in your pocket.

Pitman 2000 Shorthand: First Course
Pitman Publishing | Trans-atlantic Publications, Inc.

Pitman 2000 Shorthand: First Course

In one line

Master shorthand writing with methodical, progressive lessons.

Goodreads 3.0

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Goodreads rating: 3.0

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In one line

Master shorthand writing with methodical, progressive lessons.

You might enjoy this if…

If you're keen on boosting your note-taking efficiency, "Pitman 2000 Shorthand" could be a game-changer. Its structured approach gradually teaches the shorthand system, making it accessible even if you're just starting out. This book stands out for its clarity and progressive exercises that build your skills in a practical manner.

Mavericks at Work

Mavericks at Work

In one line

Business innovation through unconventional maverick strategies.

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Condition: Very Good

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88% off est. retail
In one line

Business innovation through unconventional maverick strategies.

You might enjoy this if…

If you're feeling stuck in the traditional business playbook and need a breath of fresh air, "Mavericks at Work" might just be the gust you need. It's like having a conversation with the most unorthodox CEOs who've thrown the rulebook out and still soared to success. It's not just about rebelling for the sake of it; it's about smart, strategic innovation that's as engaging as it is edifying. This could be the navigation chart to steer your business into uncharted, prosperous waters.

The Divine Comity - Student and Academic Affairs Collaboration
James D. Cook | National Association Of Student Personnel Administrators

The Divine Comity - Student and Academic Affairs Collaboration

In one line

Collaboration guide for academia success harmony.

Goodreads 2.0

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Goodreads rating: 2.0

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In one line

Collaboration guide for academia success harmony.

You might enjoy this if…

For anyone navigating the complexities of academic administration, 'The Divine Comity' could be a worthwhile read. Combining insights from seasoned professionals, it offers practical strategies for fostering collaboration between student services and academic affairs. This could be particularly illuminating if you're looking to enhance your institution's cohesion and effectiveness.

An Introduction to Illustration
Brian Lewis | Apple Press

An Introduction to Illustration

In one line

Vintage guide to art fundamentals and techniques.

Goodreads 4.0

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Goodreads rating: 4.0

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In one line

Vintage guide to art fundamentals and techniques.

You might enjoy this if…

As someone with an artistic flair or a budding illustrator, you might find 'An Introduction to Illustration' by Brian Lewis to be particularly insightful. Since it comes from 1987, you'll be treated to a comprehensive look at illustration before the digital age dominated the scene. This could offer you a unique perspective on the foundational skills that remain relevant in the industry.

Organize for Complexity: How to Get Life Back Into Work to Build the High-Performance Organization - Thryft

Organize for Complexity: How to Get Life Back Into Work to Build the High-Performance Organization

In one line

Navigate complexity, transform organizations, and redefine leadership.

Condition: Very Good

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Condition: Very Good

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86% off est. retail
In one line

Navigate complexity, transform organizations, and redefine leadership.

You might enjoy this if…

This book is for those seeking to understand and embrace the challenges of complexity in the workplace. With a bold and well-humored approach, Niels Pflaeging dismantles traditional management theories and offers practical alternatives. Through his insightful perspectives, he guides readers towards a new understanding of high-performance organizations and the contemporary leadership required to navigate complexity. With each page, Pflaeging shakes the dogmas of management to their core, leaving readers inspired and ready to reshape their approach to work. Whether you're a seasoned leader or an aspiring one, this book will revolutionize your perspective and equip you with the tools needed to thrive in a complex world.

Media Audiences : Effects, Users, Institutions, and Power - Thryft
John L. Sullivan | Sage Publications, Inc

Media Audiences : Effects, Users, Institutions, and Power

In one line

Dissecting media audiences' dynamics and influence.

Goodreads 2.93

Condition: Very Good

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Goodreads rating: 2.93

Condition: Very Good

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90% off est. retail
In one line

Dissecting media audiences' dynamics and influence.

You might enjoy this if…

If you're curious about the multifaceted relationship between media and audience, "Media Audiences" offers a thorough exploration that's particularly relevant in an era where content consumption is omnipresent. It peels away the layers of how we're shaped by media and yet, shape it in return—perfect for anyone interested in the nuances of media influence and the evolution of audiences as both consumers and producers.

Sams Teach Yourself Microsoft SQL Server T-SQL in 10 Minutes
Ben Forta | Sams Publishing

Sams Teach Yourself Microsoft SQL Server T-SQL in 10 Minutes

In one line

Quick, focused lessons in T-SQL mastery.

Goodreads 4.24

Condition: Well Read

Regular price $13.90 $4.90 65% off

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Goodreads rating: 4.24

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In one line

Quick, focused lessons in T-SQL mastery.

You might enjoy this if…

If you're pressed for time but keen to learn Microsoft SQL Server's T-SQL, this is your go-to guide. Each 10-minute lesson in the book is highly focused and practical, perfect for grasping the basics and mastering more advanced concepts like joins and subqueries. It's ideal for anyone looking for an efficient way to become proficient without getting bogged down in unnecessary details.

Naked People Won't Help You
Steve Ozer | Possibility Press

Naked People Won't Help You

In one line

Conquer public speaking fears with humor and steps.

Goodreads 3.67

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Goodreads rating: 3.67

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85% off est. retail
In one line

Conquer public speaking fears with humor and steps.

You might enjoy this if…

If the thought of public speaking sends shivers down your spine, Steve Ozer's "Naked People Won't Help You" could be your lifeline. Wrapped in a humorous tone, Steve shares his step-by-step process which is both reassuring and actionable, making the elusive art of confident speaking accessible. Ozer's personal triumph over his own fears adds authenticity to his advice, ensuring you feel understood and supported through your journey to speaking success.

Clueless in Marketing Communications
Jim Aitchison | Pearson Education Asia Pte., Ltd.

Clueless in Marketing Communications

In one line

Demystifying marketing, a guide for beginners.

Goodreads 3.38

Condition: Well Read

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Goodreads rating: 3.38

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In one line

Demystifying marketing, a guide for beginners.

You might enjoy this if…

If the world of marketing seems overcomplicated and downright cryptic, "Clueless in Marketing Communications" could be your cipher. It breaks down intricate concepts into digestible, relatable content, perfect for those just dipping their toes into the vast ocean of marketing strategies and communications. You'll finish with not just understanding but possibly a newfound appreciation for the craft.

Business Chinese Dictionary English-Chinese
Peter Collin Publishing | Peter Collin Pub Ltd

Business Chinese Dictionary English-Chinese

In one line

Comprehensive English-Chinese business vocabulary guide.

Goodreads 0.0

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Goodreads rating: 0.0

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In one line

Comprehensive English-Chinese business vocabulary guide.

You might enjoy this if…

If you're diving into the world of international trade or working within a Chinese business context, this dictionary will be an invaluable companion. Navigating through terms from finance to distribution, it will help you communicate effectively and understand the nuances between Western and Chinese business practices. Whether it's for brushing up on banking lingo or prepping for a business trip to China, this resource has got you covered.

HBR's 10 Must Reads on Teams
Alex Pentland, Jon R. Katzenbach, Douglas K. Smith | Harvard Business Review Press

HBR's 10 Must Reads on Teams

In one line

Essential strategies for high-performance teamwork.

Goodreads 3.83

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$7.90

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Goodreads rating: 3.83

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68% off est. retail
In one line

Essential strategies for high-performance teamwork.

You might enjoy this if…

If you're overseeing a team, consider this a must-read. It pulls together a curated selection of articles from the Harvard Business Review that delve deep into team dynamics and performance. Think of it as a playbook, packed with insights from leading experts, to transform your team from just a group of individuals to a cohesive unit achieving outstanding results. The expertise distilled into these pages could very well be the turning point for your leadership and team success.

Team Games for Trainers

Team Games for Trainers

In one line

Practical team-building playbook for confident facilitators

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$10.90

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In one line

Practical team-building playbook for confident facilitators

You might enjoy this if…

If you run workshops or lead groups, this feels like a grab-and-go toolkit that saves you planning time and gives you plenty of variety. Readers would probably love how usable it is: the games are structured, clear, and easy to adapt to different team needs. It is especially appealing if you want something hands-on rather than theory-heavy, with activities that help teams connect, communicate, and work better together.

Brand Sense
Martin Lindstrom | Fisicalbook

Brand Sense

In one line

Sensory marketing's secrets unveiled.

Goodreads 3.87

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$4.90

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Goodreads rating: 3.87

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87% off est. retail
In one line

Sensory marketing's secrets unveiled.

You might enjoy this if…

You'd be fascinated by "Brand Sense" if you're curious about the subtle ways marketers influence our buying decisions. Lindstrom unveils an intriguing layer of product branding that goes beyond visuals and logos. It’s for readers seeking a deeper understanding of consumer psychology and how our senses are targeted by advertisers to shape our experiences with their brands.

Managing Customer Value: One Stage at a Time
Sara N-Marandi, Soman Dilip | World Scientific Pub Co Inc

Managing Customer Value: One Stage at a Time

In one line

Smart marketing through the consumer decision journey

Goodreads 3.6

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Goodreads rating: 3.6

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In one line

Smart marketing through the consumer decision journey

You might enjoy this if…

This is a strong pick if you already know the basics of marketing and want something more focused and practical. It shifts the conversation from broad mass marketing to understanding what a customer feels and does at each stage before buying. Readers who like strategy with a human angle will appreciate how it turns consumer behavior into more precise, timely marketing actions.

The Invisible Grail: How Brands Can Use Words to Engage with Audiences - Thryft

The Invisible Grail: How Brands Can Use Words to Engage with Audiences

In one line

Wordsmithing the soul of iconic branding.

Condition: Very Good

Regular price $10.90 $3.90 64% off

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Condition: Very Good

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In one line

Wordsmithing the soul of iconic branding.

You might enjoy this if…

If you're intrigued by the alchemy of language and branding, "The Invisible Grail" is a clarion call to revisit the potency of words. Imagine threading narratives that not just speak to but resonate with your audience, transforming mere consumers into loyal advocates. It's a cerebral journey into the heart of masterful communication—a must-read as you craft the verbal essence of your brand.

Integrated Marketing Communications 2003-2004: The Official CIM Coursebook
Chris Fill | Butterworth-heinemann

Integrated Marketing Communications 2003-2004: The Official CIM Coursebook

In one line

Academic guide to crafting marketing communications strategies.

Goodreads 3.5

Condition: Well Read

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Goodreads rating: 3.5

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In one line

Academic guide to crafting marketing communications strategies.

You might enjoy this if…

If you're diving into the world of marketing communications, this book is a treasure trove of insights. Chris Fill, a senior examiner for CIM, leads you through the curriculum with clarity and detail. The interactive MARKETINGONLINE access is a standout feature, allowing for a customizable learning experience that's both practical for students and valuable for marketing professionals sharpening their skills.

Workbook - Thryft
Jill B. Treadwell, Donald Treadwell | Allyn & Bacon

Workbook

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88% off est. retail
Working Internationally: Expatriation, Migration and Other Global Work - Thryft
Yvonne McNulty, Chris Brewster | Edward Elgar Publishing

Working Internationally: Expatriation, Migration and Other Global Work

In one line

Comprehensive guide to working internationally beyond traditional norms.

Goodreads 4.0

Condition: Very Good

Regular price $6.90 $3.90 43% off

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Goodreads rating: 4.0

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93% off est. retail
In one line

Comprehensive guide to working internationally beyond traditional norms.

You might enjoy this if…

This book is a must-read for individuals interested in the complexities of international work. Unlike other textbooks, it covers a wide range of international work types, including high-status expatriation, short-term project work, and even the management of refugees. The authors, renowned in the field, provide in-depth insights and research on topics such as global HRM, compensation, talent management, and human rights. With practical exercises and reflective questions, this book is a valuable resource for students and practitioners looking to expand their understanding of working internationally and how it goes beyond traditional conception.

How to Use Power Phrases to Say What You Mean, Mean What You Say, and Get What You Want
Meryl Runion | Mcgraw Hill

How to Use Power Phrases to Say What You Mean, Mean What You Say, and Get What You Want

In one line

Master communication with concise, impactful phrases.

Goodreads 3.74

Condition: Well Read

Regular price $11.90 $6.90 42% off

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Goodreads rating: 3.74

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79% off est. retail
In one line

Master communication with concise, impactful phrases.

You might enjoy this if…

If you've ever struggled to articulate your thoughts in a powerful and straightforward manner, Meryl Runion's guide can be a game-changer. It teaches how to use language effectively to express yourself clearly and get positive results. It's particularly handy if you want to improve your conversational skills for both personal and professional growth. The book gives you the tools to be assertive without being offensive, making it perfect for anyone looking to boost their communication confidence.

Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale, Persuading the Boss
Richard C. Freed, Shervin Freed, Joseph D. Romano | Mcgraw-hill

Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale, Persuading the Boss

In one line

Transform proposals into winning deals and sales.

Goodreads 3.56

Condition: Well Read

$8.90

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Goodreads rating: 3.56

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$8.90

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80% off est. retail
In one line

Transform proposals into winning deals and sales.

You might enjoy this if…

If you're aiming to impress a client or persuade your boss, "Writing Winning Business Proposals" can be a game-changer for you. This book not only dissects the psychological journey you need to guide your reader through but also provides practical worksheets to help organize your thoughts. Imagine stepping into your next proposal with a formula tested by top consultants – that's the edge this guide offers.

One Show 2009 - Thryft
One Club | Rockport Publishers

One Show 2009

In one line

Deluxe annual trio of creative industry excellence.

Goodreads 3.67

Condition: Like New

$18.90

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Goodreads rating: 3.67

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$18.90

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90% off est. retail
In one line

Deluxe annual trio of creative industry excellence.

You might enjoy this if…

If advertising and design captivate you, 'One Show 2009' deserves a spot on your shelf. It's a comprehensive treasure trove that reveals the pinnacle of creativity in the industry for that year. Imagine immersing yourself in the crème de la crème of ad campaigns, web designs, and product design, all in one beautifully packaged set. It's both a source of inspiration and a benchmark for professionals and enthusiasts alike.

Communicating at Work: Principles and Practices for Business and the Professions
Ronald B. Adler, Jeanne Marquardt Elmhorst | Mcgraw Hill Higher Education

Communicating at Work: Principles and Practices for Business and the Professions

In one line

Master workplace communication; enhance professional skills.

Goodreads 3.52

Condition: Well Read

Regular price $17.90 $4.90 73% off

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Goodreads rating: 3.52

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In one line

Master workplace communication; enhance professional skills.

You might enjoy this if…

If you're looking to step up your professional game, "Communicating at Work" is an ace in the hole. It's not just a book; it's a toolkit that blends academic prowess with real-world expertise, catering to the ever-evolving business landscape. The authors' firsthand experience in coaching and their multicultural approach will give you the edge you need to communicate effectively in today's diverse work environments, be it through presentations, team collaborations, or handling new technologies.

Organizational Behaviour
David A. Buchanan, Andrzej Huczynski | Prentice Hall

Organizational Behaviour

In one line

Driving insights into organizational psyche and dynamics.

Goodreads 3.71

Condition: Well Read

Regular price $35.90 $19.90 45% off

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Goodreads rating: 3.71

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89% off est. retail
In one line

Driving insights into organizational psyche and dynamics.

You might enjoy this if…

If understanding how organizations tick fascinates you, you'll find this text invaluable. Buchanan and Huczynski break down complex behaviors into digestible concepts, ideal for students or professionals eager to grasp the intricacies of workplace dynamics, motivation, and culture. It's a deep dive that's as educational as it is practical.

One Stop Marketing - Thryft
Jonathan Trivers | John Wiley & Sons

One Stop Marketing

In one line

Strategic marketing insights for small business sustainability.

Goodreads 3.0

Condition: Well Read

Regular price $8.90 $6.90 22% off

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Goodreads rating: 3.0

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88% off est. retail
In one line

Strategic marketing insights for small business sustainability.

You might enjoy this if…

If you're a small business owner feeling lost in a sea of retail giants, "One Stop Marketing" could be your compass. Trivers zeroes in on the marketing know-how that can help your store stand out, delighting your core customers and pivoting as their habits evolve. The practical tips from real-world examples are like having a marketing mentor—informative and action-oriented.

Organization Development: The Process of Leading Organizational Change - Thryft
Donald L. Anderson | Sage Publications, Inc

Organization Development: The Process of Leading Organizational Change

In one line

Guide for navigating organizational change effectively.

Goodreads 3.6

Condition: Like New

Regular price $53.90 $14.90 72% off

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Goodreads rating: 3.6

Condition: Like New

Regular price $53.90 $14.90 72% off

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In one line

Guide for navigating organizational change effectively.

You might enjoy this if…

If you're wrestling with making changes at your workplace, this book dives into the often daunting world of organizational development with clarity and practicality. Unlike other texts that can be heavy on theory, Donald L. Anderson gives you an actionable roadmap, helping you to understand and lead change, not just theorize about it. Perfect for managers and leaders looking to steer their teams through transformation smoothly.

Confessions of an American Media Man: What They Don't Tell You at Journalism School
Tom Plate | Marshall Cavendish Corp

Confessions of an American Media Man: What They Don't Tell You at Journalism School

In one line

Insider's view of American media's chaotic reality.

Goodreads 3.94

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Goodreads rating: 3.94

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In one line

Insider's view of American media's chaotic reality.

You might enjoy this if…

If you've ever wondered about the gears turning behind the journalistic scenes, Tom Plate's candid memoir might just quench your curiosity. His experience at "Time," "Los Angeles Times," and "New York" magazine, among others, gives a rare glimpse into the fast-paced, politically charged, and sometimes gratifying world of news media. It's a read that pulls back the curtain on the media landscape, making it a compelling pick for anyone intrigued by the press's power and its pitfalls.

Collaborate or Perish! - Reaching Across Boundaries in a Networked World
Zachary Tumin, William Bratton | Crown Business

Collaborate or Perish! - Reaching Across Boundaries in a Networked World

In one line

Networking mastery for cross-boundary collaboration success.

Goodreads 3.85

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Goodreads rating: 3.85

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89% off est. retail
In one line

Networking mastery for cross-boundary collaboration success.

You might enjoy this if…

If you often find yourself needing to work with different groups, "Collaborate Or Perish!" could be the tool you need to transform your cooperative efforts. The combined wisdom of a top law enforcement professional and an academic gives it a grounded, practical edge, ensuring the strategies suggested are not just theory but real-world-tested. It could help you navigate and leverage today's interconnected environments with greater ease and success.

The Stay Interview: A Manager's Guide to Keeping the Best and Brightest - Thryft
Richard P. Finnegan | Amacom

The Stay Interview: A Manager's Guide to Keeping the Best and Brightest

In one line

Proactive strategies to retain valued employees.

Goodreads 3.85

Condition: Very Good

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Goodreads rating: 3.85

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81% off est. retail
In one line

Proactive strategies to retain valued employees.

You might enjoy this if…

You know that sinking feeling when a star member of your team hands in their notice. 'The Stay Interview' is the managerial life preserver you’ve been looking for. With Finnegan's expert insights, you’ll learn to conduct meaningful conversations that not only gauge employee satisfaction but actively engage your team in crafting their own stay plans. It’s a hands-on approach to retention that can change the way you lead for the better.

Organization Development: The Process of Leading Organizational Change - Thryft
Donald L. Anderson | Sage Publications, Inc

Organization Development: The Process of Leading Organizational Change

In one line

Navigating organizational change with ethical grounding.

Goodreads 3.6

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$17.90

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Goodreads rating: 3.6

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$17.90

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90% off est. retail
In one line

Navigating organizational change with ethical grounding.

You might enjoy this if…

If you're facing the challenges of steering an organization through the rapid currents of change, this book could be a beacon for you. It dives into the ethics and real-world applications behind organizational development, which can be invaluable in our era of globalization and technological leaps. What sets it apart is its blend of classic and contemporary methods, ensuring you have a well-rounded understanding of how to lead effectively in today's dynamic work environment.

Webster's New World Pocket Vocabulary
Anonymous | Webster's New World

Webster's New World Pocket Vocabulary

In one line

Compact guide to expanding vocabulary effectively.

Goodreads 5.0

Condition: Very Good

Regular price $10.90 $7.90 28% off

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Goodreads rating: 5.0

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In one line

Compact guide to expanding vocabulary effectively.

You might enjoy this if…

If you're aiming to sharpen your communication skills or just enjoy learning new words, this little book could be a gem for you. Its compact size means you can easily carry it with you, dipping into various topics or complexity levels whenever you have a spare moment. It’s not just a list of words; it’s a learning tool that offers context and connections to enhance understanding and retention.

Communication and Reports
Peter Padget | Continuum International Publishing Group

Communication and Reports

In one line

Clear and concise communication guide for professionals.

Goodreads 0.0

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In one line

Clear and concise communication guide for professionals.

You might enjoy this if…

This book could be a good read for anyone who wants to improve their communication skills in a professional setting. The author, P. Padget, provides clear and concise guidance on how to write effective reports and memos. The book is particularly useful for those who need to present information in a professional context, such as managers, executives, and corporate communicators. With its practical advice and straightforward approach, readers will be able to apply the concepts and techniques learned from this book in their day-to-day work.

Successful Interview Skills : How to Prepare, Answer Tough Questions and Get Your Ideal Job - Thryft
Rebecca Corfield | Kogan Page Business Books

Successful Interview Skills : How to Prepare, Answer Tough Questions and Get Your Ideal Job

In one line

Ace your interview with professional confidence.

Goodreads 3.26

Condition: Well Read

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Goodreads rating: 3.26

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83% off est. retail
In one line

Ace your interview with professional confidence.

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This book is a great resource for job seekers who want to prepare for an interview. It offers practical advice on how to answer tough questions, make a good impression, and present oneself professionally. The author breaks down the interview process into simple steps, making it easy to follow and understand. Users would appreciate the useful tips, examples, and insights that the book provides, helping them achieve their ideal job.

Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters - Thryft
Stefan Engeseth | Marshall Cavendish International (asia)

Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters

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Strategic business tactics inspired by sharks' survival.

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Strategic business tactics inspired by sharks' survival.

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"Sharkonomics" dives into the fierce world of business competition with a predatory twist. If you're someone who's fascinated by nature’s raw competitiveness and wants to apply these principles to your business strategies, this book's shark-inspired insights can empower you to make bold moves and outmaneuver the competition. It's perfect for helping you think differently about market dominance and business growth.

Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft

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Mobile Planet: Connecting the World
Guy Daniels, Ian Channing | Decisive Media Ltd

Mobile Planet: Connecting the World

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Unveiling the global impact of mobile connectivity.

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In one line

Unveiling the global impact of mobile connectivity.

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If you're intrigued by how our world has become so interconnected and the role mobile technology has played in it, "Mobile Planet" is a must-read. It provides insights into the revolutionizing effect of mobile devices on communication, which is something you witness daily. This book could change the way you view your smartphone and the invisible threads connecting us all.

The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb - Thryft
Joseph R. Dominick | Mcgraw-hill Humanities/social Sciences/languages

The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb

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Media demystified: Your guide to modern communication.

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Media demystified: Your guide to modern communication.

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The Dynamics of Mass Communication offers a comprehensive and engaging look into the world of media and communication. With a focus on ethics and critical cultural perspectives, this book provides an in-depth understanding of the history, organization, ownership, and economics of the media. The addition of a section on the impact of the digital age in each media chapter makes this text an essential read for anyone interested in staying up-to-date with modern communication.

1,001 Phrases You Need to Get a Job
Nancy Schuman, Burton Jay Nadler | Adams Media

1,001 Phrases You Need to Get a Job

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Essential phrases to land your dream job.

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Essential phrases to land your dream job.

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If you're stepping into the job market, this book could serve as a secret weapon. It's packed with carefully crafted phrases that can give you an edge in interviews and professional correspondence. Imagine feeling prepared and confident in any job-hunting situation—this book aims to get you there.

Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson

Consumer Behavior: Buying, Having, and Being

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Insightful analysis of consumers' social behaviors.

Goodreads 3.87

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Insightful analysis of consumers' social behaviors.

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If you're captivated by the "why" behind our purchases and how they intertwine with our identity, "Consumer Behavior: Buying, Having, and Being" is a treasure trove. Michael Solomon's approach doesn't just scratch the surface of buying habits; it dives deep into the cultural and psychological waters that shape our consumer-driven world. With the added benefit of timely digital consumer focus, you'll find yourself engaging with the material in a way that's both educational and genuinely fascinating, especially in a world increasingly influenced by the digital landscape.

Breaking News: How the Wheels Came Off at Reuters
Brian Mooney | Capstone

Breaking News: How the Wheels Came Off at Reuters

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Insider perspective on Reuters' dramatic transformation.

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Insider perspective on Reuters' dramatic transformation.

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If you're intrigued by the media industry's inner workings or have a keen interest in journalism, "Breaking News" is a compelling read. It takes you behind the scenes of a major news organisation's decline, offering exclusive insights thanks to the authors' first-hand experience and interviews. It's not just for journalists; anyone fascinated by business downfall stories will find this book revealing and thought-provoking.

Public Relations Practices : Managerial Case Studies and Problems - Thryft

Public Relations Practices : Managerial Case Studies and Problems

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Real-life PR case studies for practical learning.

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Real-life PR case studies for practical learning.

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This book could be a good read for anyone interested in public relations, especially students of introductory public relations, public relations campaigns, cases & problems, business communications, management and society. It provides a wide variety of real-life cases for readers to analyze and study, helping them develop agile thinking in applying effective PR practices to different situations.

Pre-Commerce: How Companies and Customers Are Transforming Business Together
Mark Addicks, Bob Pearson | Jossey-bass

Pre-Commerce: How Companies and Customers Are Transforming Business Together

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Transforming business with customer-centric strategies.

Goodreads 3.93

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In one line

Transforming business with customer-centric strategies.

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If you're looking to understand the modern marketplace where customer interaction is key, "Pre-Commerce" is essential. Bob Pearson offers a forward-thinking analysis on how social media shapes purchasing decisions and brand loyalty. It's not just about transactional e-commerce; it's a deep dive into engaging customers throughout their entire online journey, perfectly suited for business leaders and marketers eager to evolve with the digital age.

Up! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service
Ron Kaufman | Kaufman Professional Services

Up! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service

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Unleash the power of superior service in business.

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In one line

Unleash the power of superior service in business.

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This book is a must-read for anyone looking to excel in the world of customer service. Through a collection of true stories, Ron Kaufman explores the winners and losers in the quest for superior service, giving readers valuable insights and practical tips. Whether you want to benchmark the best service innovations or learn how to keep your customers happy and loyal, this book has it all. The most unique feature of this book is the "Infinite Absurdity Awards" in Chapter 13, which highlights the biggest mistakes in service and teaches readers what to avoid. Get ready to revolutionize your business with the power of superior service!

Beginning ASP Databases - Thryft
Thearon Willis | Wrox Press

Beginning ASP Databases

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Master ASP databases with ADO - Practical and comprehensive.

Goodreads 3.38

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Master ASP databases with ADO - Practical and comprehensive.

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This book is a must-read for anyone looking to master ASP databases with ADO. With its practical approach and comprehensive coverage, it provides a deep understanding of the theory and practice of using ADO with ASP. The numerous examples, exercises, and quizzes make it easy to grasp the concepts and apply them to real-world projects. By the end, you'll have a portfolio of data-intensive web pages, showcasing your expertise and providing a great return on your investment.

Handbook of Strategic Public Relations and Integrated Communications
Clarke L. Caywood

Handbook of Strategic Public Relations and Integrated Communications

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Definitive guide to complex modern PR techniques.

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In one line

Definitive guide to complex modern PR techniques.

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If you're navigating the intricate waters of public relations and integrated communications, 'Handbook Of Strategic Public Relations And Integrated Communications' could be your beacon. It's a comprehensive collection of insights and strategies from top experts in the field, merging the creative with the analytical to help you maintain a proactive edge in a media-driven world. Whether you're a seasoned professional or new to the scene, this book might just become your go-to reference.

Why Things Go Wrong, Or, The Peter Principle Revisited
Laurence J. Peter | Harpercollins

Why Things Go Wrong, Or, The Peter Principle Revisited

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Unveiling organizational flaws through witty hierarchical insights.

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In one line

Unveiling organizational flaws through witty hierarchical insights.

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If you're captivated by the idiosyncrasies of workplace dynamics and have ever wondered why inefficiency sometimes prevails in organizations, Laurence J. Peter's examination could be a lightbulb moment for you. It’s a satirical yet profound look at how people get promoted to their level of incompetence, with enough chuckles and head-nods to keep you turning the pages.

The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts - Thryft
Wally Wood, Jerry Acuff | Wiley

The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts

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Build genuine connections for professional success.

Goodreads 3.54

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In one line

Build genuine connections for professional success.

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If networking feels like a chore, this book might change your perspective. "The Relationship Edge in Business" doesn't just talk tactics; it emphasizes the genuine human connections that form the backbone of any successful relationship, professional or otherwise. Reading it feels like getting advice from a mentor who truly understands that business is all about people. It could be the nudge you need to take your interpersonal savvy from good to great.

A Bull in China : Investing Profitably in the World's Greatest Market - Thryft
Jim Rogers | Wiley

A Bull in China : Investing Profitably in the World's Greatest Market

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Discover the secrets to capitalizing on China's market.

Goodreads 3.5

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Discover the secrets to capitalizing on China's market.

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This book is the ultimate guide for anyone looking to invest wisely in the Chinese market. Jim Rogers, a successful investor and finance professor, shares invaluable insights and predictions about China's future dominance. With his expertise, he not only reveals profitable investment strategies but also highlights how China's growth will impact companies, markets, and economies worldwide. If you're ready to unlock the potential of China's market, this book is your indispensable companion.

Digital Strategies for Powerful Corporate Communications - Thryft
Paul A. Argenti, Courtney M. Barnes, Courtney Barnes | Mcgraw Hill

Digital Strategies for Powerful Corporate Communications

In one line

Digital Strategies for Global Corporate Communications: Master modern communication techniques.

Goodreads 3.54

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Digital Strategies for Global Corporate Communications: Master modern communication techniques.

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This book is an essential guide for businesses seeking to modernize their communication strategies and harness the power of the digital world to engage with stakeholders. Using case studies from major corporations, the authors provide a practical framework for building transparent, authentic engagement with employees, customers, and investors. The book outlines the steps to build a culture of engagement and transparency, manage internal communications, recruit and retain top talent, and develop effective messages that resonate with customers and investors. If you're looking to stay ahead of the curve in the digital age, this is a must-read.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.

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