Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Social Media 247: Everything You Need to Know to Leverage Social Media for Business Success
Social Media 247 is your comprehensive navigate-through for harnessing the power of social media in the business realm. If you're looking to not just join the conversation but truly engage with your customers and turn them into brand champions around the clock, Andrew Chow's insights can act as a compass. The practicality resonates with entrepreneurs and established businesses alike - think of it as your social media Swiss Army knife in a world where digital presence equates to business success.
Lifestyle and Event Marketing: Building the New Customer Partnership

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As a book-keeper at Thryft, I notice that 'Lifestyle and Event Marketing' frequently catches the eye of strategic thinkers and empathetic marketers. If aligning business success with societal impact resonates with you, Alfred Schreiber's guide could amplify your campaigns and consumer connections. It's not just about selling; it's about shaping a brand that embodies your customers' deepest convictions and cultural passions.
This book could be a good read for users who are interested in staying on the forefront of information retrieval technologies. With conference proceedings from leading organizations in the field, it offers insights into the latest developments in intelligent retrieval. Whether you're a researcher, an information professional, or simply curious about the future of information technology, this book will keep you informed and inspired.
As our professional landscape keeps changing, "Working in a Virtual World" becomes an ever more relevant guidebook. Whether you're grappling with time zone differences, tech hiccups, or cultural boundaries while working remotely, this book promises clear insights and actionable advice. It's like a road map for the digital nomad or the home-based professional in mastering the art of virtual collaboration and leadership.
Kiss Bow Or Shake Hands - Thryft
George Borden | Bob Adams, Inc.

Kiss Bow Or Shake Hands

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Goodreads rating: 4.09

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This book is a must-read for anyone in the field of international business. It offers insightful and practical information on cultural norms, business practices, and communication styles in various countries. The most unique feature of this book is its comprehensive overview of 60 different cultures, which is especially helpful for someone who needs to do business across multiple borders. Users would likely review this book as an invaluable resource for navigating the complexities of cultural differences and improving their chances of success in global business.
Public Relations Techniques - Thryft
Frank Jefkins | Rbhp Trade Group

Public Relations Techniques

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Goodreads rating: 4.17

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This book is a must-read for anyone interested in learning the ins and outs of public relations. It provides a comprehensive overview of the industry, including practical techniques for managing communications in both commercial and non-commercial organizations. Jefkins' expertise is evident throughout the book, making it an invaluable resource for PR professionals and students alike.
Research Methods for Media and Communication - Thryft

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If you're diving into media and communication studies, this book will be your trusty companion. It breaks down complex research methods into digestible parts, providing a foundational grasp of qualitative and quantitative approaches. Whether you're focusing on journalism or public relations, you'll find this resource invaluable for navigating the intricacies of social sciences research in these fields.
The Chicago Manual of Style - Thryft
University of Chicago Press | The University Of Chicago Press

The Chicago Manual of Style

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Goodreads rating: 4.3

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If precision in writing is what you're after, "The Chicago Manual of Style" is akin to a trusty compass for navigation through the complexities of editorial conventions. It's not just a book; it's a comprehensive tool that has stood the test of time, helping countless writers ensure their prose is polished and professional. Whether you're a budding author, an academic, or someone who cares about the nitty-gritty of punctuation and formatting, this manual is a must-have reference you'll return to time and again.
10 Minute Guide To Negotiating - Thryft
Neil Shister | Macmillan General Reference

10 Minute Guide To Negotiating

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This book can be an excellent read for anyone looking to improve their negotiation skills. With its easy-to-follow tips and techniques, it helps readers establish goals, understand their options, and create a win-win environment for all parties involved. The book's most unique feature is its ability to provide practical and actionable advice in a concise manner, making it a must-read for busy professionals looking to brush up on their negotiation skills.
The Stay Interview: A Manager's Guide to Keeping the Best and Brightest - Thryft
Richard P. Finnegan | Amacom

The Stay Interview: A Manager's Guide to Keeping the Best and Brightest

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Goodreads rating: 3.85

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You know that sinking feeling when a star member of your team hands in their notice. 'The Stay Interview' is the managerial life preserver you’ve been looking for. With Finnegan's expert insights, you’ll learn to conduct meaningful conversations that not only gauge employee satisfaction but actively engage your team in crafting their own stay plans. It’s a hands-on approach to retention that can change the way you lead for the better.
The Art of Lobbying the EU

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If you're navigating the intricate world of EU politics or simply fascinated by the dynamics of political influence, "The Art of Lobbying the EU" can be your compass. Prof. Dr. Rinus van Schendelen, leveraging his expertise and real-world experience, illuminates the path to effective advocacy within the EU's power structures. It's like having a seasoned mentor impart practical wisdom that could give you an edge in policy persuasion.
Applied Strategic Planning: How to Develop a Plan That Reallapplied Strategic Planning - Thryft

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This book is a must-read for any organization looking to develop and implement effective strategic plans. It provides a pragmatic and comprehensive approach, covering essential elements such as business integration, performance audits, cultural impact, and contingency planning. The use of humor, anecdotes, and practical examples make it engaging and easy to apply. Don't miss out on this invaluable resource to navigate the unpredictable business climate and secure future success.
How to Say It Style Guide - Thryft
Rosalie Maggio | Prentice Hall Press

How to Say It Style Guide

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Goodreads rating: 3.0

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Whether you're hammering out a business report or crafting an email that needs to impress, Rosalie Maggio's "How to Say It Style Guide" can be your secret weapon. It's like having a trusted mentor perched on your shoulder, whispering the secrets to clean, compelling communication. Dive in to troubleshoot your prose or polish your punctuation with confidence; this guide makes it a breeze.
Business Buzzwords: Tough New Jargon of Modern Business - Thryft
Michael Johnson | Blackwell Pub

Business Buzzwords: Tough New Jargon of Modern Business

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Goodreads rating: 2.0

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Business Buzzwords could be a good read for anyone who wants to clearly make sense of the terms used in modern business. The book lists down the origin and definitions of the most commonly used jargon in alphabetical order, making it easy for readers to understand without having to struggle to find the meaning of the words. This book will help readers decode the jargon and communicate with more clarity when interacting in a professional setting.
The Halal Frontier: Muslim Consumers in a Globalized Market - Contemporary Anthropology of Religion

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If you're curious about how faith intersects with daily choices in a global context, "The Halal Frontier" might fascinate you. Johan Fischer delves into the world of Malay Muslims in London, exploring halal not just as a dietary restriction but as a lifestyle adapting and thriving amid modern globalization. It's a thoughtful read for anyone interested in the dynamics of religious observance in contemporary society.
Corporate Information Systems Management: Text and Cases - Thryft

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If you're interested in understanding how businesses handle their complex information systems, this one might be for you. The combination of text and case studies offers a practical perspective that’s bound to give you insights into IT strategies and challenges that corporations face. Perfect for those looking to delve into information management complexities or studying business IT.
Questions Are the Answers
Allan Pease | Harper Collins

Questions Are the Answers

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Goodreads rating: 4.01

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If network marketing feels like a puzzle to you, Allan Pease's "Questions are the Answers" could be your missing piece. Pease offers techniques that promise to elevate your business game dramatically. Packed with simple yet powerful strategies, this book is a guide to achieving peak success in a career where the right interpersonal approach can make all the difference.
Powerful Exhibit Marketing : The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows - Thryft

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"This book provides a comprehensive guide to successful trade shows and exhibitions, covering everything from setting objectives to working the show. The author, Barry Siskind, provides clear and concise advice on how to choose the right show, attract the right audience, and turn leads into business. A valuable read for anyone involved in exhibit management, whether an experienced marketer or a beginner looking to get results from their exhibit investment."
The Handbook of Strategic Public Relations and Integrated Communications - Thryft
Clarke L. Caywood | Mcgraw-hill

The Handbook of Strategic Public Relations and Integrated Communications

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Goodreads rating: 3.79

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The Handbook of Strategic Public Relations and Integrated Communications is a comprehensive guide that provides tips, techniques, and best practices for communications professionals. It covers topics such as crisis management, client-agency relationships, and high-tech PR, making it a must-read for anyone looking to master the art of PR and marketing. Reviewed as an indispensable reference guide, this book combines the expertise of the world's foremost public relations and marketing authorities in one single resource.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

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Goodreads rating: 4.0

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"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
Marketing - Thryft
Hartley Kerin, Steven W. Hartley, William Rudelius  | Mcgraw-hill

Marketing

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Goodreads rating: 3.19

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Reasons to read: 1. This book offers strategic techniques to create and execute successful marketing campaigns. 2. It provides valuable insights into consumer behavior and market trends. 3. With its focus on practical application, it equips readers with the skills to effectively promote products and services. 4. Whether you're a marketing professional or a business owner, this book will help you navigate the complex world of marketing and achieve measurable results.
The Complete Q&A Job Interview Book
Jeffrey G. Allen | Wiley

The Complete Q&A Job Interview Book

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Goodreads rating: 3.38

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If you're gearing up for an upcoming interview, Allen's "The Complete Q&A Job Interview Book" could be an invaluable resource. It offers a strategic playbook for handling a wide array of interview questions. Tailoring your approach with this guide could very well give you the competitive edge needed to land the job you're aiming for, transforming daunting interviews into opportunities for you to shine.
Perfect Phrases for Conflict Resolution

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If workplace disagreements often leave you stumbling for words, "Perfect Phrases for Conflict Resolution" could be your secret weapon. Polsky's book is more than just a guide; it's a practical toolkit. Imagine being able to defuse tension with a colleague or articulate your concerns to a supervisor with confidence. With this resource, you'll have the verbal tools to navigate tricky interpersonal dynamics and foster a more harmonious work environment.
Crisis Tales: Five Rules for Coping with Crises in Business, Politics, and Life

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If you're facing tough times or unexpected challenges, "Crisis Tales" might be the read you need. The author shares real-world scenarios and lays out five essential rules that you can apply, not just in business or politics, but in the vast unpredictability of life. It's like a guidebook for weathering storms with your wits intact.
Communicating at Work: Principles and Practices for Business and the Professions

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If you're looking to step up your professional game, "Communicating at Work" is an ace in the hole. It's not just a book; it's a toolkit that blends academic prowess with real-world expertise, catering to the ever-evolving business landscape. The authors' firsthand experience in coaching and their multicultural approach will give you the edge you need to communicate effectively in today's diverse work environments, be it through presentations, team collaborations, or handling new technologies.
Mining for Gold : Facilitation Skills to Unearth a Wealth of Ideas from Your Team - Thryft

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"Mining for Gold is a fantastic read for anyone looking to strengthen their facilitation skills and take control of meetings. Michael A. Podolinsky offers valuable strategies and tactics for improved management, leadership, communications, and time management. One unique aspect of this book is its exploration of using Neural Linguistic Programming, proximics, kinesics, and visual cues appropriately in facilitation. Whether you are a seasoned facilitator or just starting out, this book will provide you with practical, real-world examples and tools to help you streamline meetings, handle difficult participants, and keep the conversation flowing smoothly and productively."
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

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Goodreads rating: 3.36

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Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Successful Interview Skills : How to Prepare, Answer Tough Questions and Get Your Ideal Job - Thryft

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This book is a great resource for job seekers who want to prepare for an interview. It offers practical advice on how to answer tough questions, make a good impression, and present oneself professionally. The author breaks down the interview process into simple steps, making it easy to follow and understand. Users would appreciate the useful tips, examples, and insights that the book provides, helping them achieve their ideal job.
Long Dict International Trade (Eng/Chin) - Thryft

Long Dict International Trade (Eng/Chin)

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If you're delving into the world of international trade, this dictionary could be your silent partner. With its English-Chinese presentation, it eases communication barriers and serves as a reliable resource for understanding complex trade jargon. A trusted companion for students, professionals, and bi-lingual business endeavors.
We, Me, Them & It: How to Write Powerfully for Business

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If you're someone who sees language not just as a means of communication but as a living, breathing part of business, 'We, Me, Them & It' could be a treasure trove for you. Through John Simmons' experienced lens, you'll understand how to infuse life into brand language and turn words into tangible assets. It's an eye-opener for anyone looking to elevate their business communication and branding strategies.
Collaborate : Tools and Techniques for Productive Meetings - Thryft
Greg Smith, John Canfield  | Black Lake Press

Collaborate : Tools and Techniques for Productive Meetings

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Goodreads rating: 4.0

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Ever felt trapped in unproductive meetings that just don't seem to go anywhere? "Collaborate" changes the game, turning dreaded team gatherings into inspiring sessions where goals are met with enthusiasm. It provides tools that harness the power of group intelligence. If you're aiming to improve team dynamics and outcomes, this book's approach to collaborative decision-making could be just what you need to revamp your meetings.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time

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If you're looking to dip your toes into the vast sea of marketing knowledge without getting overwhelmed, "The Marketing Gurus" is like a compass guiding you through. It provides time-efficient learning from the titans of the trade. Imagine having a personal guide distilling the essence of marketing mastery into actionable nuggets that can help you elevate your strategy and understanding of the market today.
Easy Peasey: People Skills for Life

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This book is a great read for individuals who struggle with communication and social skills. Allan Pease's expertise in body language and communication shines through the pages, providing practical tips and tricks to make a lasting impression on those around you. Readers will appreciate the straightforward language and easy-to-follow advice, making it a must-read for anyone looking to improve their people skills.
How Asia Advertises
Jim Aitchison | Wiley

How Asia Advertises

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Goodreads rating: 3.64

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"How Asia Advertises" is more than just another book on ads; it dives into the heart of what makes a campaign truly successful—strategy and problem-solving. If you're operating in the Asian market or just fascinated by its advertising dynamics, this book could be your atlas. Through 100 compelling case studies, it not only showcases creativity but also delves into the marketing philosophies that drive a third of the world's consumers. It's a broad, data-backed look at ads that work, a resource that can enrich your understanding whether you're a professional or a student of the trade.
Marketing Strategy and Competitive Positioning - Thryft

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If you're looking to brush up on your marketing strategies and gain a competitive edge, this book might just be your ally. The latest edition brings you up to speed with current trends, compelling case studies, and research findings that translate directly to the business decisions you face every day. It's like sitting down with experts who demystify the complexities of positioning in the market.
Principles and Practice of Marketing - Thryft

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If you're keen on grasping the dynamics of current marketing trends, this book by Jobber and Ellis-Chadwick could be your go-to resource. It doesn't just cover the core principles but also connects you with the digital aspects of marketing like mobile and email strategies, which are crucial in today's digital-driven world. Plus, its focus on ethics adds depth, aligning with modern expectations of corporate responsibility.
The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives

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"The Entertainment Economy" is a great read for those interested in understanding the various ways in which the entertainment industry influences the world economy. The author, Michael J. Wolf, provides insightful analyses on how principles and strategies used in the modern entertainment business are transforming the global culture. The book is well-researched, with Wolf drawing on his broad experience in media consultancy to deliver a well-written and comprehensive analysis."
The Nature of Marketing : Marketing to the Swarm as well as the Herd - Thryft

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The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.
Nice Girls Just Don't Get It
Lois P. Frankel | Hachette Australia

Nice Girls Just Don't Get It

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Goodreads rating: 3.61

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If you've felt pushed around or overlooked, this is a game-changer. Frankel and Frohlinger draw a line in the sand, encouraging you to step over the threshold from 'nice' to 'winning'. They're not just theorizing; they offer concrete strategies for everyday situations, reshaping the 'nice girl' narrative into one where your voice is heard and your needs are met. You'll finish this book feeling inspired to tackle life with a fresh, assertive outlook.
Designer's Guide to Print Production

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If you're navigating the complexities of print design and production, consider this guide your ally. It delves into the nuances of planning and creating artwork for print, demystifying processes like typesetting and reproduction. You'll find the coverage on paper selection and the embracement of new technologies in the '90s particularly insightful, potentially sharpening your skills in scaling, copyfitting, and production scheduling.
Why Things Go Wrong, Or, The Peter Principle Revisited
Laurence J. Peter | Harpercollins

Why Things Go Wrong, Or, The Peter Principle Revisited

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Goodreads rating: 3.41

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If you're captivated by the idiosyncrasies of workplace dynamics and have ever wondered why inefficiency sometimes prevails in organizations, Laurence J. Peter's examination could be a lightbulb moment for you. It’s a satirical yet profound look at how people get promoted to their level of incompetence, with enough chuckles and head-nods to keep you turning the pages.
Guide to Sound Systems for Worship - Thryft
Jon F. Eiche | Yamaha

Guide to Sound Systems for Worship

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Goodreads rating: 3.9

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This book is essential for anyone involved in the audio system of a place of worship. It covers all the basics of sound systems in a clear and concise manner, making it accessible to those who may not have much prior knowledge. The author, Jon Eiche, has many years of experience in the audio industry and offers practical advice that can be implemented in any worship setting. The book's non-denominational and non-brand-specific approach is also a plus, making it an all-around useful guide. Highly recommended!
Winning Job Interviews
Paul Powers | Career Pr Inc

Winning Job Interviews

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Goodreads rating: 3.66

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If you're in the tough tug-of-war of job hunting, Dr. Paul Powers' "Winning Job Interviews" could be the edge you need. His insights promise to untangle the daunting process and empower you with strategies that have stood the test of time. Whether you're fresh in the job market or eyeing that next big step, this book aims to transform nerves into confidence.
Using the Internet - Thryft
Jerry Honeycutt Jr. | Que Pub

Using the Internet

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Goodreads rating: 3.0

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Given the publication date, "Using the Internet" offers a nostalgic glimpse into the digital world of 1996, showcasing how users first learned to navigate what was then a burgeoning online frontier. If you're fascinated by the evolution of the Internet and enjoy comparing past predictions with the present reality, you might find this read both educational and entertaining—a true digital time capsule.
Understanding NLP: Strategies for Better Workplace Communication Without the Jargon
If you've ever felt like you're speaking a different language than your coworkers, "Understanding NLP" could help bridge that gap. This book strips away the complex lingo often associated with Neuro-Linguistic Programming and offers practical applications for the office. It's ideal for anyone looking to improve teamwork, leadership, and personal career growth through more effective communication.
Truth, Lies and Advertising: The Art of Account Planning

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You're probably used to ads that miss the mark, and this book sets out to change that. Jon Steel takes you behind the scenes of account planning to show you how the right blend of creativity and consumer insight can lead to advertisements that don't just sell products, but also create meaningful relationships. If you're in the industry, or just curious about how great campaigns are born, this book's real-world examples and Steel's engaging storytelling offer both instruction and inspiration.
Getting It Right in Italy: A Manual for the 1990's - Thryft
William Ward | Bloomsbury Pub Ltd

Getting It Right in Italy: A Manual for the 1990's

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Goodreads rating: 3.25

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If you're planning a trip to Italy or looking to immerse yourself in Italian customs, "Getting it Right in Italy" could be your go-to resource. It's not just a travel guide; it dives into the idiosyncrasies of conducting business, socializing, and everyday life in Italy. The detailed tips provided—from art gallery hacks to social interactions—could make your experience seamless and authentic. Whether you're navigating a business dinner or trying to blend in at a local festa, this book promises to equip you with the cultural insights you need.
Selling for Dummies
Tom Hopkins | For Dummies

Selling for Dummies

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Goodreads rating: 3.57

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"Selling for Dummies" isn't just a manual; it's a communication toolkit. It's ideal for anyone who wishes to influence, persuade, or simply engage better with others. Whether you're aiming to climb the career ladder or enhance personal relationships, this book breaks down the process into manageable chunks, revealing the art of negotiation and the power of listening. It's like having a mentor guide you through the nuances of human interaction, which is invaluable in any walk of life.
How to Sell Yourself
Ray Grose | Kogan Page

How to Sell Yourself

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Goodreads rating: 3.34

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How to Sell Yourself is perfect for anyone who wants to learn how to promote themselves in a professional context. It provides practical advice on how to cultivate your personal "image" and how to adapt it based on the organizational culture. By following the steps in this book, readers will be able to develop a positive reputation and enhance their overall professional impact.
Get a Grip on Network Cabling - Thryft
Frank J. Derfler | Ziff Davis Pr

Get a Grip on Network Cabling

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Goodreads rating: 2.0

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If you're looking to delve into the technicalities of network infrastructure, "Get a Grip on Network Cabling" could be your go-to guide. Despite its 1993 publication date, the foundational principles explained by Derfler and Freed remain relevant, especially if vintage networking is your thing or if you need to understand the evolution of cabling. It’s perfect for getting a solid grasp on how to make smart cabling investments for your network's future.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.