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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Interview - Thryft
Heather Salter | Harpercollins Publishers

Interview

$5.90 $3.90 34% off

Goodreads rating: 3.45

$5.90 $3.90 34% off

72% off est. retail
This book is a concise guide for job seekers to effectively navigate through interviews. It provides practical tips on researching the employer, highlighting one's strengths, using body language, handling tough questions, and negotiating the best package. Recommended for those looking to polish their interview skills and secure their desired job.
Project Management: The Managerial Process (Int'l Ed) - Thryft
Erik W. Larson | Mcgraw Hill Higher Education

Project Management: The Managerial Process (Int'l Ed)

$9.90

Goodreads rating: 3.71

$9.90

90% off est. retail
This book dives deep into both the systematic and people-centric aspects of project management. It's a comprehensive guide, not just about the tools and techniques that make projects succeed but also about the organizational culture and team dynamics that can make or break them. If you're looking to understand project management inside out, and want insights that apply to various industries, this book's balanced perspective could be just what you need to elevate your management skills.
Communication Theories : Origins, Methods, Uses in the Mass Media - Thryft
James W. Tankard, Werner J. Severin  | Longman Pub Group

Communication Theories : Origins, Methods, Uses in the Mass Media

$6.90 $3.90 43% off

Goodreads rating: 3.67

$6.90 $3.90 43% off

96% off est. retail
This book is a comprehensive guide to understanding mass communication theories. It explains how these concepts are used in journalism, broadcasting, advertising, and public relations. The book offers current examples and includes a new chapter on cyber communications, making it a great resource for anyone interested in exploring mass communication theory.
Business Vocabulary In Use Elementary - Thryft
Bill Mascull | Cambridge University Press

Business Vocabulary In Use Elementary

$7.90 $3.90 51% off

Goodreads rating: 4.1

$7.90 $3.90 51% off

This book is a must-have for anyone learning English for business purposes. It provides a comprehensive collection of essential business vocabulary, presented in a clear and easy-to-understand manner. With its practical approach, it allows users to immediately apply their newfound knowledge in real-life business situations. The unique feature of this book is its combination of vocabulary presentation and practice exercises, making it an effective tool for building business communication skills. Whether you're a student, a professional, or someone looking to improve their English in a business context, this book is a valuable resource that will help you succeed in your language learning journey.
Social Networking For Career Success - Using Online Tools To Create A Personal Brand - Thryft
Miriam Salpeter | Learningexpress

Social Networking For Career Success - Using Online Tools To Create A Personal Brand

$7.90 $3.90 51% off

Goodreads rating: 3.54

$7.90 $3.90 51% off

87% off est. retail
This book would be a good read for anyone looking to leverage social media and online tools to advance their career. It provides practical advice on how to build a personal brand and make meaningful connections in the digital age. With a mix of suspense, humor, and heartfelt moments, the story of James Harold Baxter will keep you engaged while teaching you the importance of making the right choices in your professional journey. So, if you're ready to take control of your career and create opportunities, this book is a must-read.
The Public Relations Writer's Handbook: The Digital Age
Carol Ames, Don Spetner, Merry Aronson  | Jossey-bass

The Public Relations Writer's Handbook: The Digital Age

$16.90

Goodreads rating: 3.65

$16.90

70% off est. retail
Whether you're just starting in public relations or looking to refine your writing, this handbook can act as your compass. It breaks down the art into bite-sized, manageable pieces, making it easier for you to craft compelling narratives that resonate in our fast-paced digital world. With its emphasis on modern strategies and practical examples, it's like having a mentor guiding your every keystroke.
Asian Business Customs & Manners
Megan McGinnis, Mary Murray Bosrock  | Meadowbrook

Asian Business Customs & Manners

$17.90

Goodreads rating: 3.9

$17.90

If you're planning to engage with Asian markets or build relationships with Asian partners, this book can serve as your cultural compass. It's not just about avoiding faux pas; it's about understanding the subtleties that facilitate trust and respect in a business context, from Japan to Indonesia. Think of it as an investment in cross-cultural fluency that could pay dividends in successful partnerships.
Public Relations Writing and Media Techniques : International Edition - Thryft
Wilcox | Pearson International

Public Relations Writing and Media Techniques : International Edition

$17.90 $5.90 67% off

Goodreads rating: 3.57

$17.90 $5.90 67% off

This book is a valuable resource for anyone in the field of public relations. With real-world examples and step-by-step procedures, readers can learn how to reach various audiences through traditional and social media. The book emphasizes the importance of writing, producing, and distributing effective PR materials.
Managing Up: Expert Solutions to Everyday Challenges
Harvard Business Review | Harvard Business Review Press

Managing Up: Expert Solutions to Everyday Challenges

$8.90

Goodreads rating: 3.46

$8.90

If you're looking to enhance your professional journey by strengthening the bond with your supervisor, "Managing Up" offers a strategic roadmap. The insights you'll gain from this book could transform your approach to work challenges and collaboration. It's particularly useful for anyone eager to leverage their boss's expertise and resources effectively, aligning personal and organizational goals seamlessly.
The Science of Influence - How to Get Anyone to Say "Yes" in 8 Minutes or Less!
Kevin Hogan | John Wiley & Sons

The Science of Influence - How to Get Anyone to Say "Yes" in 8 Minutes or Less!

$8.90 $4.90 45% off

Goodreads rating: 3.67

$8.90 $4.90 45% off

89% off est. retail
Ever felt like you're not heard or can't persuade folks to come around to your way of thinking? "The Science of Influence" reveals the keys to changing that - fast. If you're in sales, leadership, or simply want to be more persuasive in your personal life, Kevin Hogan will hand you the tools to make every interaction count and sway the balance in your favor. His scientifically backed insights ensure you're not just trying it out - you're playing to win.
Public Relations Online : Lasting Concepts for Changing Media - Thryft
Tom Kelleher | Sage Publications, Inc

Public Relations Online : Lasting Concepts for Changing Media

$26.90 $7.90 71% off

Goodreads rating: 3.57

$26.90 $7.90 71% off

93% off est. retail
Public Relations Online provides hands-on internet exercises and alternative perspectives that offer an overall understanding of the computer systems and networks and how real people use online media to communicate effectively. It's an excellent resource for advanced undergraduate and graduate students for Public Relations courses.
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications - Thryft
Terence A. Shimp | South-western College Pub

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

$16.21 $6.97 57% off

Goodreads rating: 3.75

$16.21 $6.97 57% off

98% off est. retail
This book is an essential read for marketing professionals looking to deepen their knowledge of Integrated Marketing Communications. It provides a comprehensive guide to IMC concepts and their application in advertising, sales promotion and brand equity enhancement. The author brings the customer's perspective to the forefront in addition to discussing key strategies for product adoption and point-of-purchase advertising. The revised edition is updated with the latest trends and industry best practices. Overall, users would find this book a valuable resource that covers IMC in depth and recommends practical and actionable strategies for marketing professionals.
Clueless in Advertising
Jim Aitchison, May Lwin  | Pearson Education Asia Pte., Ltd.

Clueless in Advertising

$9.90

Goodreads rating: 3.32

$9.90

78% off est. retail
If you're contemplating a dive into the bustling world of advertising, "Clueless in Advertising" could be your go-to guide. Authored by industry award-winner Jim Aitchison, the book offers a comprehensive peek behind the curtain of ad agencies, providing practical advice for landing a job and excelling in this dynamic field. Its valuable insights come from a seasoned perspective, making it a treasure for new graduates or anyone eager to join the creative and strategic world of advertising.
Power Plays - Shakespeare's Lessons in Leadership and Management - Thryft
Tina Packer, John O. Whitney  | Simon & Schuster

Power Plays - Shakespeare's Lessons in Leadership and Management

$31.41 $6.90 78% off

Goodreads rating: 3.48

$31.41 $6.90 78% off

83% off est. retail
If you have a keen interest in both classic literature and modern management, "Power Plays" offers a creative bridge between the two worlds. This book dives into Shakespeare's iconic characters and draws out valuable lessons on leadership that you can apply to today's corporate challenges. It's an intriguing mix of historical insight and contemporary strategy, tailor-made for those who appreciate a literary twist on business wisdom.
The Chicago Manual of Style - Thryft
University of Chicago Press | The University Of Chicago Press

The Chicago Manual of Style

$35.90 $11.90 67% off

Goodreads rating: 4.3

$35.90 $11.90 67% off

86% off est. retail
If precision in writing is what you're after, "The Chicago Manual of Style" is akin to a trusty compass for navigation through the complexities of editorial conventions. It's not just a book; it's a comprehensive tool that has stood the test of time, helping countless writers ensure their prose is polished and professional. Whether you're a budding author, an academic, or someone who cares about the nitty-gritty of punctuation and formatting, this manual is a must-have reference you'll return to time and again.
Corporate Communication - Thryft
Paul A. Argenti | Irwin/mcgraw-hill

Corporate Communication

$6.90 $3.90 43% off

Goodreads rating: 3.69

$6.90 $3.90 43% off

Corporate Communication is a must-read for anyone interested in learning about effective communication strategies for businesses. The book covers various aspects of corporate communication, including public relations, crisis communication, and stakeholder management. One of its unique features is its inclusion of case studies, which provide real-world examples of successful and unsuccessful communication strategies. Overall, Corporate Communication is a valuable resource for professionals and students alike seeking to improve their communication skills in a corporate setting.
Speaker's Lifetime Library - Thryft
Thelma Spinrad, Leonard Spinrad, Anistatia R. Miller  | Prentice Hall Direct

Speaker's Lifetime Library

$9.90 $8.90 10% off

Goodreads rating: 4.0

$9.90 $8.90 10% off

89% off est. retail
Whether you're a seasoned orator or newly stepping onto the podium, the Speaker's Lifetime Library is your treasure trove of inspiration. It's meticulously organized to help you find just the right words for any occasion. A resource that grows with you, it could become as essential to your public speaking as your own voice.
Dress Smart Men : Wardrobes That Win in the New Workplace - Thryft
Jeff Stone, Kim Johnson Gross  | Grand Central Publishing

Dress Smart Men : Wardrobes That Win in the New Workplace

$11.90 $3.90 67% off

Goodreads rating: 3.76

$11.90 $3.90 67% off

92% off est. retail
This book is a must-read for any man looking to navigate the complexities of dressing for success in the modern workplace. With insights and advice from top professionals, it provides practical tips on how to dress appropriately for your industry, helping you stand out and make a lasting impression. Transform yourself from geek to GQ and take charge of your professional image with this invaluable guide.
Proactive Selling: Control the Process-Win the Sale - Thryft
William "Skip" Miller | Amacom Books

Proactive Selling: Control the Process-Win the Sale

$8.90 $3.90 56% off

Goodreads rating: 3.77

$8.90 $3.90 56% off

86% off est. retail
If you're in sales and looking to enhance your approach, "Proactive Selling" could be the edge you need. It's not just about closing a deal; it's about understanding and focusing on the buyer throughout the process. This book offers tactics that help you keep the buyer’s needs and mindset at the forefront, which in turn can increase your success rate.
Secrets of Great Rainmakers: The Keys to Success and Wealth
Jeffrey J. Fox | Hachette Books

Secrets of Great Rainmakers: The Keys to Success and Wealth

$13.90 $11.35 18% off

Goodreads rating: 3.69

$13.90 $11.35 18% off

75% off est. retail
If you're looking to sharpen your competitive edge and truly stand out, "Secrets of Great Rainmakers" is an essential guide. The author, Jeffrey J. Fox, has a knack for distilling insights from the best in the business. You'll find a treasure trove of strategies here that are not just effective, but also bring a fresh perspective to success and wealth, making it a compelling read for budding entrepreneurs and established professionals alike.
Services Marketing : International Edition - Thryft
Jochen Wirtz, Christopher Lovelock  | Pearson

Services Marketing : International Edition

$18.90 $3.90 79% off

Goodreads rating: 4.18

$18.90 $3.90 79% off

This book could serve as a comprehensive guide for MBA students pursuing a career in the service industry. With a focus on real-life examples, case studies, and conceptual frameworks, it offers a blend of theory and practice that could equip students with the necessary tools to effectively market services and gain a competitive edge in the industry. Students could expect to gain insights into eight influential thinkers' perspectives, experience in fifteen classroom-tested cases, and updated material on current service management challenges.
Photo Portfolio Success - Thryft
John Kaplan | Writer's Digest Books

Photo Portfolio Success

$5.90 $3.90 34% off

Goodreads rating: 4.08

$5.90 $3.90 34% off

91% off est. retail
This book is a must-read for photographers looking to build a successful portfolio. With advice from industry experts and stunning sample images, John Kaplan guides readers through the strategies and standards needed to get noticed in the ever-changing photography industry. Learn how to select, organize, and display your best work in various formats, and gain valuable insights on self-promotion and future growth. Whether you specialize in commercial, photojournalism, nature, wedding, or fine art photography, Photo Portfolio Success is your ultimate guide to creating a portfolio that sells and stands out from the competition.
eMarketing Strategies for the Complex Sale
Ardath Albee | Mcgraw Hill

eMarketing Strategies for the Complex Sale

$20.90 $15.90 24% off

Goodreads rating: 3.92

$20.90 $15.90 24% off

If you're navigating the intricate world of complex sales, Albee's book could be your trusty compass. It doesn't just offer run-of-the-mill marketing strategies; it dives into value-based, customer-centric approaches that are necessary in today's dynamic digital marketplace. With this book, you'll learn how to not only reach your customers but also how to resonate with them at every stage of the sales process.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

$34.90 $7.90 77% off

Goodreads rating: 3.0

$34.90 $7.90 77% off

77% off est. retail
If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
151 Quick Ideas to Get New Customers
Jerry R. Wilson | Weiser

151 Quick Ideas to Get New Customers

$9.90

Goodreads rating: 3.76

$9.90

50% off est. retail
If you're searching for actionable ways to draw in new clientele and keep them coming back, "151 Quick Ideas To Get New Customers" by Jerry R. Wilson is an insightful guide you might find invaluable. It's filled with concise, practical tips that won't break the bank, and you can start applying them right away to see a real impact on your business. It's the kind of book that you'll probably keep referring to, given how direct and applicable the advice is.
Fantastic Folders And Exceptional Envelopes - A Designer's Guide To Custom Carriers That Open Conversations And Seal Deals - Thryft
Jenny Sullivan, Patricia Belyea  | Rockport Pub

Fantastic Folders And Exceptional Envelopes - A Designer's Guide To Custom Carriers That Open Conversations And Seal Deals

$5.90 $3.90 34% off

Goodreads rating: 3.75

$5.90 $3.90 34% off

92% off est. retail
"Fantastic Folders And Exceptional Envelopes" is a must-read for any professional who wants to make a lasting, positive impression on clients and potential customers. The book provides readers with a wealth of practical strategies for creating eye-catching, functional custom carriers that are sure to stand out in today's crowded marketplace. From unique closures to innovative flap styles, this book covers all the necessary technical details while also providing plenty of inspiration for creative designs. With "Fantastic Folders And Exceptional Envelopes" at your side, you'll be well-equipped to make your business communications more effective than ever before.
Filmmaking - Thryft
Jason Tomaric | Routledge

Filmmaking

$38.61 $10.90 72% off

Goodreads rating: 3.94

$38.61 $10.90 72% off

86% off est. retail
If you're itching to peel back the curtain on the film industry and dive into the world of movie magic, Jason Tomaric's "Filmmaking" is just what you need. With its comprehensive breakdown of the process and insider secrets, it's invaluable for aspiring directors or producers, regardless of budget. Tomaric doesn't just offer wisdom; he opens a door to an elusive industry, with actionable advice to get your story from script to screen.
Sams Teach Yourself Network Troubleshooting In 24 Hours - Thryft
Jonathan Feldman | Sams

Sams Teach Yourself Network Troubleshooting In 24 Hours

$5.90 $3.90 34% off

Goodreads rating: 3.88

$5.90 $3.90 34% off

92% off est. retail
This book is great for those who are new to network troubleshooting or those who want to sharpen their skills. With practical strategies and comprehensive coverage, it is a valuable resource for technical support staff, network administrators, and IT professionals. The book stands out for its in-depth coverage of various network issues, including cable modems, wireless infrastructure, and enterprise routers, and its emphasis on documentation and black box troubleshooting strategies.
World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories
David Meerman Scott | Wiley

World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories

$10.90

Goodreads rating: 3.7

$10.90

If you've been pondering how to get the world buzzing about your brand, "World Wide Rave" could be just the playbook you need. David Meerman Scott unpacks the phenomenon of a global buzz and guides you through the creation of content so compelling that it's irresistibly shareable. You'll learn how to engage communities and turn your customers into your most passionate promoters, all without the hard sell.
International Project Management - Thryft
Kathrin Koster | Sage Publications Ltd

International Project Management

$30.90 $12.90 58% off

Goodreads rating: 4.15

$30.90 $12.90 58% off

88% off est. retail
If you find yourself juggling projects with teams that span continents and cultures, this book will be your guide. It lays out the complexity of managing projects outside of a single-country context and provides insights on how to synchronize methods, expectations, and practices in a clear, accessible way. Kathrin Köster offers both the theoretical underpinnings and the practical applications of international project management, equipping you with the skills to lead with confidence across borders.
Group Dynamics - Thryft
Donelson R. Forsyth | Wadsworth Publishing

Group Dynamics

$11.90 $3.90 67% off

Goodreads rating: 3.58

$11.90 $3.90 67% off

92% off est. retail
"If you want to learn about group dynamics and understand how different phases of group behaviour work, this book is for you. It covers both traditional and newer topics, providing a well-rounded picture of group dynamics. The author quotes a wide range of research, making this book a reliable and comprehensive resource."
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
Just Arrived
David Meerman Scott | Wiley

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly

$9.17

Goodreads rating: 3.85

$9.17

82% off est. retail
Given how swiftly marketing trends evolve, "The New Rules of Marketing & PR" is an invaluable aid for staying ahead of the curve. Whether you're a marketer or a business owner, David Meerman Scott's book offers practical guidance to leverage digital tools effectively. It's a treasure trove of insights for anyone keen to update their strategies and truly engage with customers in the dynamic realm of digital marketing.
Planet India: How the Fastest Growing Democracy Is Transforming America and the World - Thryft
Mira Kamdar | Scribner

Planet India: How the Fastest Growing Democracy Is Transforming America and the World

$8.90 $4.90 45% off

Goodreads rating: 3.29

$8.90 $4.90 45% off

88% off est. retail
If you're intrigued by international relations and global economies, "Planet India" offers an insightful glance into how a burgeoning democracy can reshape global dynamics. Mira Kamdar presents a convincing narrative about India's rapid advances in technology and its democratic spirit, which might just change the way you perceive global power shifts. As the country navigates environmental and political challenges, this book will broaden your understanding of the delicate interplays shaping our world.
Ogilvy on Advertising
David Ogilvy | Prion Books Ltd

Ogilvy on Advertising

$10.90 $8.90 18% off

Goodreads rating: 4.15

$10.90 $8.90 18% off

If you're intrigued by the power of a well-crafted message or the legacy that legendary campaigns leave, "Ogilvy on Advertising" could be a fascinating read. David Ogilvy's insights are as relevant today as they were in the golden age of print and TV advertising. Think of this book as a mentorship in print form, guiding you through the dos and don'ts of the ad world with a voice of experience that's rare and invaluable.
Advertising Principles & Practices: Global Edition - Thryft
Sandra E. Moriarty, Nancy D. Mitchell, William D. Wells  | Not Avail

Advertising Principles & Practices: Global Edition

$19.90 $5.90 70% off

Goodreads rating: 3.61

$19.90 $5.90 70% off

89% off est. retail
This book could be a good fit for aspiring advertisers or marketing students. It offers a comprehensive overview of the industry and also focuses on the shift to digital and consumer-focused advertising. Users have praised the clear language and practical advice given in the book.
Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything - Thryft
Harlan Goerger, Vincent Harris  | Beckworth Publishers

Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything

$11.90 $3.90 67% off

Goodreads rating: 4.18

$11.90 $3.90 67% off

90% off est. retail
This book provides practical strategies to help overcome resistance in business settings, to increase sales and become more persuasive. It includes cutting-edge research on body language, which can be applied to make selling more fun. Users will appreciate the author's focus on reducing resistance and making the selling process more effective.
On Common Ground: The Power of Professional Learning Communities
Richard DuFour, Barbara Eason-Watkins, Mike Schmoker  | Solution Tree

On Common Ground: The Power of Professional Learning Communities

$33.90

Goodreads rating: 3.69

$33.90

If you are passionate about transforming educational experiences, "On Common Ground" is a reservoir of insight. It not only brings to light the collective power of teachers working together but also serves as a guide for implementing strategies that can truly uplift student achievement. The collaborative emphasis offers a refreshing approach to educational improvement that you, as an educator or administrator, might find both inspiring and practical.
Global Literacies: Lessons on Business Leadership and National Cultures - Thryft
Carl Phillips | Simon & Schuster

Global Literacies: Lessons on Business Leadership and National Cultures

$8.90 $7.90 11% off

Goodreads rating: 3.13

$8.90 $7.90 11% off

89% off est. retail
If you're carving out your space in today's global market, "Global Literacies" can be your compass. It distills the wisdom from top CEOs worldwide into tangible leadership practices, blending cross-cultural savvy with business acumen. Dive into this read to understand the universal truths of leadership and the critical role culture plays in international business success—insights that could help you and your organization thrive in the global economy.
Successful Presentations for Dummies
Malcolm Kushner | For Dummies

Successful Presentations for Dummies

$10.90 $7.90 28% off

Goodreads rating: 3.92

$10.90 $7.90 28% off

70% off est. retail
If public speaking sends chills down your spine, or if you're looking to spice up your presentations, this book is a game-changer. It's like having a wise mentor taking you by the hand, breaking down the complexities of captivating audiences into digestible, manageable tips. With this guide, you can transform nerves into convincing enthusiasm that'll make any topic you present as engaging as a bestselling novel.
Transparency: How Leaders Create a Culture of Candor
Daniel Goleman, James O'Toole, Warren Bennis  | Jossey-bass

Transparency: How Leaders Create a Culture of Candor

$10.90 $5.90 46% off

Goodreads rating: 3.75

$10.90 $5.90 46% off

83% off est. retail
If you're keen on transforming your organization with authenticity, "Transparency" is a book that can guide you through. Leadership experts Bennis, Goleman, and O'Toole dissect the complex battles against honest organizational cultures and offer strategies for cultivating transparency. It's a concise read that could change the way you lead and promote integrity in your professional environment.
Selling to the Top: David Peoples' Executive Selling Skills
David A. Peoples | Wiley

Selling to the Top: David Peoples' Executive Selling Skills

$18.90 $13.90 26% off

Goodreads rating: 3.39

$18.90 $13.90 26% off

You're looking to refine your sales approach, especially when aiming high. 'Selling to the Top' is like a GPS for navigating the complex hierarchy of executive decision-makers. David Peoples provides insights into the psyche of top-level buyers and equips you with the persuasive skills to close deals at the highest level. Your sales game could reach new heights with this read.
Public Relations Kit for Dummies
Eric Yaverbaum, Bob Bly  | John Wiley & Sons Inc

Public Relations Kit for Dummies

$38.90 $30.90 21% off

Goodreads rating: 3.89

$38.90 $30.90 21% off

If you're diving into the nuanced world of public relations with limited funds, "Public Relations Kit for Dummies" could be your ally. It strips down the complexity of PR and serves it up in doable portions, especially for small business owners or managers. This book is like having a friendly coach guiding you to generate buzz without the hefty price tag of advertising, and its practical tools are aimed to elevate your message to the media effectively. The accompanying CD-ROM is a goldmine for hands-on resources to get you started immediately.
Public Relations From Theory to Practice
Tricia Hansen-Horn | Pearson

Public Relations From Theory to Practice

$31.90

Goodreads rating: 3.5

$31.90

For anyone venturing into the dynamic world of public relations, "Public Relations: From Theory to Practice" can be an invaluable resource. With its unique focus on connecting theoretical frameworks to actual case studies, this book offers practical insights that you can envision applying in the field. The reflective questions are a bonus—they stimulate deeper understanding and encourage you to consider how these theories play out in real-world scenarios. It's an intellectually stimulating read for both aspiring PR professionals and seasoned practitioners seeking to ground their work in solid theory.
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
Patrick Barwise, Barta  | Mcgraw Hill

The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

$12.90

Goodreads rating: 4.02

$12.90

63% off est. retail
If you’re looking to carve out a significant presence in the marketing sphere, "The 12 Powers of a Marketing Leader" might just be your playbook. It dives deep into the nuances of leadership, specifically tailored for the marketing industry, and is based on extensive research. You'll find it illuminating, as it seamlessly merges marketing prowess with impactful leadership strategies, aiming to enhance both your professional trajectory and your company’s success.
The Art of Lobbying the EU
Rinus van Schendelen | Amsterdam University Press

The Art of Lobbying the EU

$6.90

Goodreads rating: 3.29

$6.90

If you're navigating the intricate world of EU politics or simply fascinated by the dynamics of political influence, "The Art of Lobbying the EU" can be your compass. Prof. Dr. Rinus van Schendelen, leveraging his expertise and real-world experience, illuminates the path to effective advocacy within the EU's power structures. It's like having a seasoned mentor impart practical wisdom that could give you an edge in policy persuasion.
The Event Marketing Handbook : Beyond Logistics and Planning - Thryft
Allison Saget, Peter Vessenes  | Kaplan Publishing

The Event Marketing Handbook : Beyond Logistics and Planning

$5.71 $3.90 32% off

Goodreads rating: 3.58

$5.71 $3.90 32% off

89% off est. retail
The Event Marketing Handbook is an A-to-Z guide to help marketers drive results through integrated marketing activities, packed with case studies, planning templates, and sample time frames. This book offers an end-to-end process, from planning through measurement, and highlights the importance of a great BLT (Brand recognition, Lead generation, and Thought leadership) in achieving business objectives and sales goals. It also provides cautionary advice to avoid pitfalls and problems, and valuable tricks of the trade from industry insiders. Recommended for marketers who want to think strategically, remember the fundamentals, plan carefully and achieve results.
Creating Effective Groups: The Art of Small Group Communication
Randy Fujishin | Rowman & Littlefield Publishers

Creating Effective Groups: The Art of Small Group Communication

$37.90

Goodreads rating: 3.46

$37.90

31% off est. retail
If you've ever felt lost or ineffective during group projects or meetings, "Creating Effective Groups" is the guide you need. Randy Fujishin's expertise is clear, providing practical advice for better dialogue and collaboration. His focus on modern challenges, including diversity and social media, makes this edition particularly relevant. This isn't just a textbook; it's a roadmap to becoming a more impactful group member or leader.
Writing and Speaking at Work (2nd Edition) - Thryft
Edward P. Bailey | Prentice Hall

Writing and Speaking at Work (2nd Edition)

$18.90 $7.90 58% off

Goodreads rating: 3.75

$18.90 $7.90 58% off

89% off est. retail
Concise but thorough, this popular business communication text is packed with practical advice to help students improve their writing and speaking skills.   Shorter than most other business communications texts, Writing & Speaking at Work, 4e draws from the author’s years of experience as a college instructor and consultant in business and government. It delivers practical insight and instruction that will equip students with the tools to be effective communicators no matter where their careers may take them. Instead of detailing the various communications theories, it focuses on the two critical communication needs of business people: writing and speaking.
Doing Church As a Team - Thryft
Wayne Cordeiro | New Hope Resources

Doing Church As a Team

$8.68 $3.90 55% off

Goodreads rating: 4.09

$8.68 $3.90 55% off

If you're feeling like your spiritual community could really benefit from a tightening of bonds and a shared sense of mission, "Doing Church As A Team" by Wayne Cordeiro is a significant guide. This book underlines the value of collaboration and inclusivity in ministry, principles that could rejuvenate and add new dimensions to any church's operations. It's a call to action that might just transform how you engage with your faith community.
The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns - Thryft
Kim Dushinski | Cyberage Books

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

$9.90 $4.90 51% off

Goodreads rating: 3.71

$9.90 $4.90 51% off

89% off est. retail
This book is a must-read for anyone looking to understand the intricacies of mobile marketing. With step-by-step guidelines and tips based on real-world experiences, it offers invaluable insights into the world of mobile advertising. Whether you're a small business or a large corporation, this book will equip you with the knowledge and tools to effectively engage with your audience and build stronger consumer relationships. Don't miss out on the opportunity to put your message in the palms of your customers' hands!

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.