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Sale

Media Relations: Issues and Strategies

by Jane Johnston
$19.90 Now $8.90 Save 55%
Compare to estimated retail price: S$50.95  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Media Relations: Issues and Strategies - Thryft
Media Relations: Issues and Strategies - Thryft

Navigating media landscape with strategic PR insights.

If you're feeling overwhelmed about interfacing with today's diverse media, "Media Relations: Issues and Strategies" might be just the book you need. It breaks down the complexities of public relations into actionable strategies and realistic case studies. This book doesn't just offer dry theory; it's a hands-on guide complete with templates and real-world advice that could help you or your organization craft an effective media strategy. Whether you're aiming for a spotlight on national TV or just trying to create a buzz in niche online communities, understanding how to foster professional media relationships is crucial, and this book is designed to get you there.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Media Relations: Issues and Strategies

by Jane Johnston
$19.90 Now $8.90 Save 55%
Compare to estimated retail price: S$50.95  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

ISBN: 9781741146813
Authors: Jane Johnston
Publisher: Allen & Unwin
Date of Publication: 2008-04-01
Format: Paperback
Related Collections: Politics, Sociology, Business
Related Topics: Sociology, Social Issues, Communication, Politics
Goodreads rating: 3.46
(rated by 13 readers)

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Description

Examining one of the most tangible and visible areas of public relations practice, this accessible study presents a range of examples, case studies, illustrations, and templates and balances them with a solid foundation of theory, media background, and culture. Chapters delve into the different types of media, analyzing their applications, strengths, and weaknesses and demonstrates how to target the appropriate media outlets, from national television and community radio to celebrity magazines or an influential blog. Also included is advice on how to approach media organizations, an explanation of practices and ideas, and an exploration of how to best assist group and individual organizations in dealing effectively with the media. The first to offer a theoretical perspective on this branch of public relations, this practical guide will guarantee the establishment of respectful, professional relationships.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Navigating media landscape with strategic PR insights.

If you're feeling overwhelmed about interfacing with today's diverse media, "Media Relations: Issues and Strategies" might be just the book you need. It breaks down the complexities of public relations into actionable strategies and realistic case studies. This book doesn't just offer dry theory; it's a hands-on guide complete with templates and real-world advice that could help you or your organization craft an effective media strategy. Whether you're aiming for a spotlight on national TV or just trying to create a buzz in niche online communities, understanding how to foster professional media relationships is crucial, and this book is designed to get you there.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.