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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The #1 Sales Teams: Superior Techniques for Maximum Performance - Thryft
Stephan Schiffman | Adams Media

The #1 Sales Teams: Superior Techniques for Maximum Performance

$8.90 $3.90 56% off

Goodreads rating: 4.0

$8.90 $3.90 56% off

87% off est. retail
This book is a must-read for sales team managers who are looking to unlock the full potential of their team. Packed with proven strategies and techniques, it offers practical advice on coaching, managing, and driving sales performance. From creating effective coaching plans to achieving tangible results in the field, this book will empower managers to optimize their team's performance and reach new heights of success. Get ready to unleash the true potential of your sales team!
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands
Bernd H. Schmitt | Free Press

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands

$10.90

Goodreads rating: 3.85

$10.90

For anyone delving into the depths of modern marketing, this book by Bernd Schmitt is a noteworthy guide. It moves beyond traditional strategies to reveal how creating memorable experiences can forge stronger customer connections. By integrating psychology and sociology, Schmitt shows that the secret to brand longevity is appealing not just to the mind, but to all the senses, making his approach invaluable in our hyper-competitive, sensory-driven marketplace.
Working with Difficult People - Thryft
Solomon | Prentice Hall Press

Working with Difficult People

$8.11

Goodreads rating: 3.52

$8.11

Everyone's work day is filled with them--people who frustrate, impede, maneuver, undermine, plot, connive, and whine. This top communications consultant details specific techniques for handling all of them. Easy-to-follow scenarios for every situation are featured in this handy guide.
1001 Ways to Energize Employees
Just Arrived
Ken Blanchard, Bob Nelson, Barton Morris  | Workman Publishing Company

1001 Ways to Energize Employees

$8.90

Goodreads rating: 3.44

$8.90

53% off est. retail
Imagine having a toolkit that could transform your workplace atmosphere, where every day employees come in motivated, ready to innovate and drive your business forward. "1001 Ways to Energize Employees" offers just that: a collection of real-world strategies that have been tried and tested across various industries. It’s like having a business coach at your fingertips, providing you with the key to unlock your team's potential and making the daily grind not just bearable, but exciting. This book could be the game-changer your management strategy has been waiting for.
What Chinese Want: Culture, Communism, and China's Modern Consumer
Tom Doctoroff | St. Martin's Griffin

What Chinese Want: Culture, Communism, and China's Modern Consumer

$12.90 $5.90 54% off

Goodreads rating: 3.61

$12.90 $5.90 54% off

76% off est. retail
If you've ever found yourself intrigued by how rapidly China is expanding on the global stage, "What Chinese Want" can help demystify that growth for you. Tom Doctoroff uses his extensive experience to delve into the psyche of the modern Chinese consumer. Whether you're in business or just culturally curious, this book feels like a key to understanding a nation that is both an economic powerhouse and a bundle of contradictions. It strikes a balance between the cultural nuances and economic motivations that drive the Chinese market, making it a compelling read for anyone with stakes in the future of international relations or commerce.
Marketing Research
Carl D. McDaniel, Roger H. Gates  | John Wiley & Sons Ltd

Marketing Research

$13.90

Goodreads rating: 3.03

$13.90

If you're diving into the realm of market research, McDaniel and Gates have crafted a guide that's both practical and grounded in real-life applications. Their hands-on approach means you'll get to explore actual data samples, meet industry professionals through the text, and tackle case problems that mirror real business challenges. This is a resource that promises not just to teach you the theory but to arm you with the skills to analyze and apply market research effectively.
The Complete Q&A Job Interview Book
Jeffrey G. Allen | Wiley

The Complete Q&A Job Interview Book

$8.90 $4.90 45% off

Goodreads rating: 3.38

$8.90 $4.90 45% off

79% off est. retail
If you're gearing up for an upcoming interview, Allen's "The Complete Q&A Job Interview Book" could be an invaluable resource. It offers a strategic playbook for handling a wide array of interview questions. Tailoring your approach with this guide could very well give you the competitive edge needed to land the job you're aiming for, transforming daunting interviews into opportunities for you to shine.
NLP - Need to Know?
Carolyn Boyes | Collins

NLP - Need to Know?

$8.90

Goodreads rating: 3.32

$8.90

If you've ever been curious about how the power of thought can influence your life and those of others, "NLP - Need to Know?" by Carolyn Boyes could be an eye-opener for you. It's like getting a comprehensive guide to understanding and applying the principles of Neuro-Linguistic Programming to improve various aspects of your life. This read could be the key to unlocking a more fulfilling personal and professional journey.
Jerks at Work : How to Deal with People Problems and Problem People - Thryft
Ken Lloyd, Kenneth L. Lloyd  | Career Press, Inc.

Jerks at Work : How to Deal with People Problems and Problem People

$6.90 $3.90 43% off

Goodreads rating: 2.95

$6.90 $3.90 43% off

85% off est. retail
This book could be a good read for individuals who are dealing with difficult people at their workplace. The author, Ken Lloyd, uses real-life examples to help readers understand common workplace behaviors. The book offers practical strategies to help readers deal with such behavior effectively. Users would appreciate the author's positive and professional approach to handling difficult situations.
The Ultimate Filmmaker's Guide to Short Films
Kim Adelman | Michael Wiese Productions

The Ultimate Filmmaker's Guide to Short Films

$8.90

Goodreads rating: 3.43

$8.90

If you've been bitten by the filmmaking bug and are dreaming about creating your own short film, this guide is a treasure trove. It strips down the complex process into actionable steps, from the germination of an idea to the final script. You'll find each page is not just instructional but inspirational, pushing you closer to shouting "action!" on your set.
The Performance Management Pocketbook
Pam Jones | Management Pocketbooks

The Performance Management Pocketbook

$9.90

Goodreads rating: 3.69

$9.90

If you’re passionate about developing your team's potential and fostering a collaborative work environment, Pam Jones’ insights from her experience at Ashridge Management College could be instrumental. Her book is a compact treasure trove of techniques that could help you not only drive but also measure performance, ensuring you achieve success through your people.
Integrated Marketing Communications 2003-2004: The Official CIM Coursebook
Chris Fill | Butterworth-heinemann

Integrated Marketing Communications 2003-2004: The Official CIM Coursebook

$31.90

Goodreads rating: 3.5

$31.90

If you're diving into the world of marketing communications, this book is a treasure trove of insights. Chris Fill, a senior examiner for CIM, leads you through the curriculum with clarity and detail. The interactive MARKETINGONLINE access is a standout feature, allowing for a customizable learning experience that's both practical for students and valuable for marketing professionals sharpening their skills.
Public Relations Techniques - Thryft
Frank Jefkins | Rbhp Trade Group

Public Relations Techniques

$13.90 $3.90 72% off

Goodreads rating: 4.17

$13.90 $3.90 72% off

95% off est. retail
This book is a must-read for anyone interested in learning the ins and outs of public relations. It provides a comprehensive overview of the industry, including practical techniques for managing communications in both commercial and non-commercial organizations. Jefkins' expertise is evident throughout the book, making it an invaluable resource for PR professionals and students alike.
The Official Guide for GMAT Verbal Review - Thryft
GMAC | Wiley

The Official Guide for GMAT Verbal Review

$6.90 $3.90 43% off

Goodreads rating: 3.96

$6.90 $3.90 43% off

86% off est. retail
This work focuses on the verbal skills necessary to pass the GMAT, with nearly 300 questions and explanations on subjects such as reading comprehension, critical reasoning, sentence correction and analytical writing assesment.
Organizational Communication for Survival : Making Work, Work - Thryft
James C. McCroskey, Virginia Peck Richmond  | Pearson

Organizational Communication for Survival : Making Work, Work

$9.90 $3.90 61% off

Goodreads rating: 3.23

$9.90 $3.90 61% off

92% off est. retail
"Organizational Communication for Survival" is an excellent resource for anyone looking to improve their communication skills in a professional setting. The book offers practical advice and clear examples for effective communication, as well as a solid theoretical foundation. Its concise and straightforward approach makes it perfect for busy professionals who want to quickly improve their communication skills and succeed within their organizations.
Perfect Phrases for the Perfect Interview
Carole Martin | Mcgraw Hill

Perfect Phrases for the Perfect Interview

$8.90 $3.90 56% off

Goodreads rating: 3.43

$8.90 $3.90 56% off

83% off est. retail
Nailing an interview can be stressful, but 'Perfect Phrases for the Perfect Interview' could be your covert ally. Carole Martin has packed the pages with responses that help you articulate your competencies and experiences convincingly. As a career consultant, she knows what impresses hiring managers, offering you a practical toolkit to sound not just prepared, but standout. If you've struggled with phrasing in past interviews or just want to ensure your communication skills leave a lasting, positive impression, diving into this book might just be the key to unlocking your next career move.
Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research & Evaluation - Thryft
Paul Noble | Kogan Page Business Books

Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research & Evaluation

$10.90 $3.90 64% off

Goodreads rating: 3.71

$10.90 $3.90 64% off

93% off est. retail
This book is a great resource for PR professionals looking to enhance their campaign evaluation skills. With case studies from around the world and insights from leading practitioners, it provides a comprehensive guide to designing and implementing effective evaluation methods. It is especially recommended for those seeking to improve the impact and success of their PR campaigns.
Teach Yourself Visually Complete WordPress
Janet Majure | Visual

Teach Yourself Visually Complete WordPress

$10.90

Goodreads rating: 4.14

$10.90

If you're keen on elevating your WordPress blog or site, this book could be your visual ally. It breaks down intricate features into digestible, step-by-step instructions with screenshots that make following along a breeze. Whether you're looking to optimize with SEO, link to various social platforms, or monetize with Google AdSense, this guide turns complexity into clarity, ensuring your WordPress journey is both productive and enjoyable.
The Fundamentals of Creative Photography
David Präkel | Ava Publishing

The Fundamentals of Creative Photography

$4.90

Goodreads rating: 3.62

$4.90

91% off est. retail
If you're interested in photography beyond casual shots, "The Fundamentals of Creative Photography" could be an enlightening read. It's not just about snapping pictures; it's a deep dive into creating images that serve a purpose and satisfy a client's vision. David Prakel's experience translates into practical advice, from skill development to navigating the business side of photography. This book could be your stepping stone to approaching photography with a professional lens.
Building People : Sunday Emails from a CEO, Volume 2 - Thryft
Mun Leong Liew | Wiley

Building People : Sunday Emails from a CEO, Volume 2

$12.13

Goodreads rating: 4.14

$12.13

Quotes from Liew Mun Leong "The job on top is a lonely one. But if you want to lead, you have to be one of the troops too." "If you have the ability to lead, it will be a waste for the company, society and yourself, if you deny that responsibility." "If you can't or don't communicate, you can't lead. An uncommunicative leader will not last long." "The job makes you. You grow on the job. You can outgrow the job or the job can outgrow you." "A fast decision is better than a right decision. But if a fast decision is wrong, it is better to make a U-turn fast. " "Human resource is not human capital, unless we invest in it." "I was trained as an engineer and wanted to be a good professional engineer. I spent many years doing that. I had never thought of becoming a CEO." "Many of the solutions we arrive at are because there are no better alternatives. We know we just have to make them work for us somehow." "In solving our many difficult problems, 'application precedes theory'. After we accomplish something, we then begin to think of a theory to explain how and why it works."
The Perfect Cover Letter - Thryft
Richard H. Beatty | Wiley

The Perfect Cover Letter

$3.90

Goodreads rating: 3.12

$3.90

77% off est. retail
Recommendation: This book provides a step-by-step guide on crafting a highly effective cover letter, with various examples to guide you through the process. It also includes tips on follow-up letters and thank you letters, along with guidelines on the proper formatting. This practical how-to manual is an essential read for anyone looking to create a well-crafted cover letter that will land them their desired job interview.
Marketing: The Core w/OLC and Premium Content - Thryft
Roger A. Kerin, Steven W. Hartley, William Rudelius  | Mcgraw-hill Europe

Marketing: The Core w/OLC and Premium Content

$8.90 $3.90 56% off

Goodreads rating: 3.2

$8.90 $3.90 56% off

If you're pressed for time but need to absorb the fundamentals of marketing efficiently, "Marketing: The Core" could be your academic ally. It packs the punch of a full marketing course into a digestible format, offering a practical roadmap for mastering the essentials. You'll appreciate the straightforward writing and the up-to-date information designed to fit into a single semester. This book is aimed to give you what you need, without any fluff, ensuring that you're learning time is well spent.
The Transparent Leader: How to Build a Great Company Through Straight Talk, Openness, and Accountability - Thryft
Herb Baum, Tammy Kling  | Harper Business

The Transparent Leader: How to Build a Great Company Through Straight Talk, Openness, and Accountability

$10.71 $3.90 64% off

Goodreads rating: 3.62

$10.71 $3.90 64% off

90% off est. retail
If you're seeking to foster trust and ethics within your organization, "The Transparent Leader" could be a vital asset on your shelf. Herb Baum, drawing on his notable experience with renowned companies, offers a sincere and practical dialogue on the essence of transparency in leadership. His approach may resonate with you, especially in an era where corporate misconduct has eroded public trust; this book aims to restore faith in corporate governance through authenticity and accountability.
Powerful Conversations: How High Impact Leaders Communicate
Philip J. Harkins, Warren Bennis  | Mcgraw Hill

Powerful Conversations: How High Impact Leaders Communicate

$9.90 $7.90 20% off

Goodreads rating: 3.67

$9.90 $7.90 20% off

78% off est. retail
If you're aiming to cultivate a more dynamic presence in your professional sphere, "Powerful Conversations" might just be the key. Phil Harkins gives a master class in transforming everyday interactions into opportunities for impact and leadership growth. The strategies within are not only actionable but have been proven to work for industry leaders. Whether you're looking to strengthen your organization or enhance your personal communication prowess, this book is your coach.
25 Ways to Win with People (International Edition): How to Make Others Feel Like a Million Bucks
John C. Maxwell, Les Parrott III  | Thomas Nelson Publishers

25 Ways to Win with People (International Edition): How to Make Others Feel Like a Million Bucks

$9.90

Goodreads rating: 4.09

$9.90

47% off est. retail
25 Ways to Win with People is a must-read for those seeking to improve their interpersonal relationships. The book offers 25 specific actionable steps that can help readers build healthy, positive relationships with those around them. What sets this book apart is its practicality, as each step is easy to follow and incorporate into daily interactions. Readers will appreciate the emphasis placed on creating a positive and encouraging environment, both for personal and professional growth.
Deconstructing Public Relations : Public Relations Criticism - Thryft

Deconstructing Public Relations : Public Relations Criticism

$14.90 $4.90 67% off

Goodreads rating: 3.09

$14.90 $4.90 67% off

93% off est. retail
This book is a valuable resource for PR scholars and students who are interested in a critical analysis of public relations practice. Through the use of case studies, the author demonstrates how a cultural studies approach can be applied to deconstruct and analyze PR campaigns. The book offers a fresh perspective on the often-misunderstood field of PR and encourages readers to think critically about its role in society.
1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line - Thryft
Seth Godin, Donna Greiner, Theodore B. Kinni  | Crown Business

1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line

$10.90 $3.90 64% off

Goodreads rating: 4.36

$10.90 $3.90 64% off

87% off est. retail
Feeling like your business could use a customer loyalty boost? "1001 Ways to Keep Customers Coming Back" offers a treasure trove of tips straight from successful giants like Nordstrom and Southwest Airlines. It's practical, entertaining, and insightful for any business owner seeking to weave customer loyalty into the fabric of their company. The authors, Greiner and Kinni, have done the heavy lifting—giving you the playbook for lifelong customer relationships.
Tomorrow People : Future Consumers and How to Read Them - Thryft

Tomorrow People : Future Consumers and How to Read Them

$17.90 $5.90 67% off

Goodreads rating: 3.36

$17.90 $5.90 67% off

95% off est. retail
The Tomorrow People is a must-read for anyone interested in understanding consumer behavior and anticipating future trends. Raymond's insight into emerging lifestyles and cultural changes will help readers map, predict, and respond to market trends before competitors, and create new products, services and brands that deliver future profits. This book teaches you how to read people rather than reports and shift your business to a more customer-centric approach.
Communicating at Work: Principles and Practices for Business and the Professions
Ronald B. Adler, Jeanne Marquardt Elmhorst  | Mcgraw Hill Higher Education

Communicating at Work: Principles and Practices for Business and the Professions

$17.90 $8.90 50% off

Goodreads rating: 3.52

$17.90 $8.90 50% off

If you're looking to step up your professional game, "Communicating at Work" is an ace in the hole. It's not just a book; it's a toolkit that blends academic prowess with real-world expertise, catering to the ever-evolving business landscape. The authors' firsthand experience in coaching and their multicultural approach will give you the edge you need to communicate effectively in today's diverse work environments, be it through presentations, team collaborations, or handling new technologies.
Sams Teach Yourself Microsoft SQL Server T-SQL in 10 Minutes
Ben Forta | Sams Publishing

Sams Teach Yourself Microsoft SQL Server T-SQL in 10 Minutes

$13.90 $9.90 29% off

Goodreads rating: 4.24

$13.90 $9.90 29% off

If you're pressed for time but keen to learn Microsoft SQL Server's T-SQL, this is your go-to guide. Each 10-minute lesson in the book is highly focused and practical, perfect for grasping the basics and mastering more advanced concepts like joins and subqueries. It's ideal for anyone looking for an efficient way to become proficient without getting bogged down in unnecessary details.
Say It With Charts: The Executive's Guide to Visual Communication - Thryft
Gene Zelazny | Mcgraw Hill

Say It With Charts: The Executive's Guide to Visual Communication

$15.38

Goodreads rating: 3.83

$15.38

If you frequently find yourself in the position of needing to convey complex information in a business setting, "Say It With Charts" could be a game changer for you. Gene Zelazny's expertise in creating effective visual aids will guide you through the visual representation of data, ensuring your presentations are both memorable and persuasive. The book is praised for its practical approach, combining traditional techniques with contemporary digital tools, making it an indispensable resource for modern professionals striving for clarity and impact in their communications.
Virtual Teams: People Working Across Boundaries With Technology
Jessica Lipnack, Jeffrey Stamps  | Wiley

Virtual Teams: People Working Across Boundaries With Technology

$27.90

Goodreads rating: 3.48

$27.90

58% off est. retail
If you're grappling with the dynamics of remote work or leading dispersed teams, "Virtual Teams" is a vital companion. Lipnack and Stamps dig into the trenches of digital collaboration, offering insights that could transform the way you understand and implement virtual teamwork. With technology rapidly reshaping our work landscape, this book could be the torchlight for steering effective communication and relationship-building across the virtual divide.
Sell the Feeling: The 6-Step System That Drives People to Do Business With You
Larry Pinci, Phil Glosserman  | Morgan James Publishing

Sell the Feeling: The 6-Step System That Drives People to Do Business With You

$8.90

Goodreads rating: 4.21

$8.90

65% off est. retail
Sell the Feeling can be a valuable read for anyone who wants to improve their selling skills. It provides a unique perspective on the role of emotions in the buying and selling process, and offers a practical six-step process for influencing clients and customers. The book's entertaining and inspiring story format, coupled with off-the-wall cartoons, makes it easy to understand and retain. Its distinctive feature is that it teaches readers not only how to master their buyers' psychology but also their own "inner game" of selling. Overall, readers are likely to find this book a valuable addition to their selling toolkit.
The Hypnotic Salesman - Thryft
Adam Eason | Network 3000 Publishing

The Hypnotic Salesman

$9.57

Goodreads rating: 4.13

$9.57

The Hypnotic Salesman is a ground breaking revolution for any person or business wishing to get their message into the minds of others, increase sales and be more influential. The strategies, techniques and personal mastery skills that The Hypnotic Salesman provides you with will seperate the superior sales people from the average!
David Belson | Chartwell Castle Books

What to Say and How to Say It

$3.90

Goodreads rating: 4.25

$3.90

If you're often finding yourself at podiums or drafting community messages and feeling a bit like a deer in headlights, David Belson's book could be that steady guiding hand you need. It's like a toolbox for communication—practical, straightforward, and filled with ready-to-use templates. Whether you're giving a toast or addressing a town hall, this book equips you for clarity and impact.
How to Speak So People Listen: Grab Their Attention and Get Your Message Heard
Mike Clayton | Pearson

How to Speak So People Listen: Grab Their Attention and Get Your Message Heard

$13.90

Goodreads rating: 3.16

$13.90

42% off est. retail
Imagine walking into a meeting, confident that every word you say will be heard and valued. "How to Speak So People Listen" is like having a personal coach to guide you through the maze of modern communication. Mike Clayton offers practical strategies to ensure you're not just talking into the void but truly connecting and making an impact. Whether you're a professional aiming to lead with authority or merely improve your everyday interactions, this book could be the key to elevating how you're perceived and how well your ideas are received.
The Handbook of Strategic Public Relations and Integrated Communications - Thryft
Clarke L. Caywood | Mcgraw-hill

The Handbook of Strategic Public Relations and Integrated Communications

$19.90 $5.90 70% off

Goodreads rating: 3.79

$19.90 $5.90 70% off

94% off est. retail
The Handbook of Strategic Public Relations and Integrated Communications is a comprehensive guide that provides tips, techniques, and best practices for communications professionals. It covers topics such as crisis management, client-agency relationships, and high-tech PR, making it a must-read for anyone looking to master the art of PR and marketing. Reviewed as an indispensable reference guide, this book combines the expertise of the world's foremost public relations and marketing authorities in one single resource.
The 250 Job Interview Questions You'll Be Most Likely Asked and the Answers That Will Get You Hired!
Peter Veruki | Adams Media

The 250 Job Interview Questions You'll Be Most Likely Asked and the Answers That Will Get You Hired!

$3.90

Goodreads rating: 3.4

$3.90

If landing your dream job is a priority, Peter Veruki's guide could be the ace up your sleeve. The book doesn’t just list questions; it crafts thoughtful responses that cater to what employers really want to hear. Veruki's experience in career planning shines through, providing you with a strategic approach to interviews that could set you apart from the competition. Consider it a small investment for a huge return in your career growth.
Foundations of Marketing - Thryft

Foundations of Marketing

$27.90 $7.90 72% off

Goodreads rating: 3.7

$27.90 $7.90 72% off

92% off est. retail
"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.
Hardball Selling: How to Turn the Pressure on, without Turning Your Customer Off - Thryft
Robert L. Shook | Sourcebooks

Hardball Selling: How to Turn the Pressure on, without Turning Your Customer Off

$9.90 $3.90 61% off

Goodreads rating: 3.78

$9.90 $3.90 61% off

87% off est. retail
If you're looking to join the elite top 5 percent of salespeople, "Hardball Selling" is the guide for you. Robert L. Shook shares his 17 years of experience in the trenches, teaching you the provocative and controversial tactics that will set you apart from the competition. This book will show you how to take control of the sale without turning your customer off, allowing you to close deals with confidence. Highly recommended by industry experts, "Hardball Selling" is a must-read for ambitious salespeople looking to up their game.
The Cultural Intelligence Difference: Master the One Skill You Can't Do Without in Today's Global Economy
David Livermore | Amacom

The Cultural Intelligence Difference: Master the One Skill You Can't Do Without in Today's Global Economy

$11.90

Goodreads rating: 3.8

$11.90

With our world shrinking into a global village, understanding how to interact in diverse environments is more important than ever. "The Cultural Intelligence Difference" is perfect for learning to bridge this gap. Whether you're leading a multicultural team or expanding your business internationally, this book can be your go-to guide for cultivating the cultural awareness and intelligence you need to succeed. The author, David Livermore, takes you through practical strategies and real-world examples to turn cultural sensitivity into a powerful business tool.
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen Katz | Routledge

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

$24.90

Goodreads rating: 3.5

$24.90

Considering you're diving into the complex world of media planning and buying, "The Media Handbook" could be your North Star. Helen Katz distills her industry experience into a digestible format, making sense of the dizzying array of media options available today. It's like a map that doesn't just show you where to go but helps you understand why you're heading there. Perfect for students and professionals alike, it's especially invaluable if you're looking to back up your strategic decisions with solid, practical knowledge.
The Joy of Work: Dilbert's Guide to Finding Happiness at the Expense of Your Co-Workers - Thryft
Scott Adams | Harper Business

The Joy of Work: Dilbert's Guide to Finding Happiness at the Expense of Your Co-Workers

$3.90

Goodreads rating: 3.92

$3.90

89% off est. retail
If your workdays blur into a beige tapestry of boredom, "The Joy of Work" is the escape hatch. Scott Adams infuses humor into the dull crevices of corporate life. Picture yourself chuckling at the absurdities you confront daily – this book is your chance to plot harmless, comic revenge and find camaraderie in shared workplace follies.
Virtual Teams : Reaching Across Space, Time and Organizations with Technology - Thryft
Jeffrey Stamps, Jessica Lipnack  | Wiley

Virtual Teams : Reaching Across Space, Time and Organizations with Technology

$9.90 $3.90 61% off

Goodreads rating: 3.83

$9.90 $3.90 61% off

92% off est. retail
This book could be a good read for individuals interested in efficiently working in teams while collaborating virtually, across various locations and organizations. It provides an understanding of the challenges and opportunities that arise with virtual teams, along with real-life case studies from companies like AT&T, Hewlett-Packard, NCR, and Bank of Boston. The book also offers insights on using technology effectively for distributed work.
The Hard Truth About Soft Skills: Workplace Lessons Smart People Wish They'd Learned Sooner
Peggy Klaus | Harper Business

The Hard Truth About Soft Skills: Workplace Lessons Smart People Wish They'd Learned Sooner

$8.90

Goodreads rating: 3.51

$8.90

64% off est. retail
If you've ever felt like your career's plateaued despite being great at your job, "The Hard Truth About Soft Skills" might just be the breakthrough you're looking for. Peggy Klaus taps into the corporate world's often undervalued skill set—soft skills. She doesn't just offer insights; she provides actionable steps to refine your communication, leadership, and social dexterity. This could be the guide that takes you from career stagnation to stellar growth.
The Dow Jones-Irwin Handbook of Telecommunications - Thryft
James Harry Green | Mcgraw-hill Professional Publishing

The Dow Jones-Irwin Handbook of Telecommunications

$5.90 $3.90 34% off

Goodreads rating: 3.11

$5.90 $3.90 34% off

If you're fascinated by the world of telecommunications and want to understand its inner workings, "The Dow Jones-Irwin Handbook of Telecommunications" is the book for you. This semi-technical guide breaks down the complex technology in an understandable fashion, giving you insight into how different components interrelate. It delves into topics such as equal access, digital transmission, voice/data integration, and more. Whether you're a tech enthusiast or just curious about the impact of the AT&T breakup, this book will demystify the intricacies of telecommunications in the post-AT&T era.
Life As a Daymaker: How to Change the World by Simply Making Someone's Day - Thryft
David Wagner | Jodere Group

Life As a Daymaker: How to Change the World by Simply Making Someone's Day

$10.90 $3.90 64% off

Goodreads rating: 4.13

$10.90 $3.90 64% off

87% off est. retail
If you're feeling the need to infuse your daily routine with more purpose, Wagner's perspective can be a game-changer. His notion that we can deeply impact the world one kind gesture at a time is simple yet profound. This book not only provides a shot of optimism but gives concrete ways to make positivity a daily practice. It's a heartfelt reminder that we're all interconnected, and even small actions can echo positively in others' lives.
FYI: For Your Improvement, A Guide for Development and Coaching
Michael M. Lombardo, Robert W. Eichinger  | Lominger Ltd Inc

FYI: For Your Improvement, A Guide for Development and Coaching

$17.90

Goodreads rating: 4.27

$17.90

This book is ideal for leaders looking to enhance their skills in specific areas such as conflict management and strategic thinking. The chapters are easy to follow and provide practical tips that can be immediately implemented. Users will appreciate the detail-oriented approach to leadership development provided in this book.
Stickier Marketing: How to Win Customers in a Digital Age
Grant Leboff | Kogan Page

Stickier Marketing: How to Win Customers in a Digital Age

$24.90

Goodreads rating: 3.5

$24.90

45% off est. retail
If you're looking to refine your marketing tactics in this fast-paced digital world, "Stickier Marketing" by Grant Leboff is a must-read. The book guides you away from outdated broadcast tactics and towards a new paradigm of building genuine customer engagement. It's particularly effective if creating meaningful, lasting customer relationships is your goal in today's competitive online landscape.
For Women Only in the Workplace: What You Need to Know About How Men Think at Work
Shaunti Feldhahn | Multnomah

For Women Only in the Workplace: What You Need to Know About How Men Think at Work

$9.90

Goodreads rating: 3.98

$9.90

If you've ever felt puzzled by male colleagues' actions or decisions at work, this book might offer you some clarity. It delves into the male mindset in the workplace, providing a perspective that could help improve your professional interactions and understandings. A useful read if you want to navigate your work environment with more awareness of the gender dynamics at play.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.