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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Powerful Exhibit Marketing : The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows - Thryft
Barry Siskind | Wiley

Powerful Exhibit Marketing : The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows

$5.90

Goodreads rating: 3.4

$5.90

90% off est. retail
"This book provides a comprehensive guide to successful trade shows and exhibitions, covering everything from setting objectives to working the show. The author, Barry Siskind, provides clear and concise advice on how to choose the right show, attract the right audience, and turn leads into business. A valuable read for anyone involved in exhibit management, whether an experienced marketer or a beginner looking to get results from their exhibit investment."
Leadership Jazz - Revised Edition: The Essential Elements of a Great Leader
Max de Pree | Crown Currency

Leadership Jazz - Revised Edition: The Essential Elements of a Great Leader

$10.90 $4.90 55% off

Goodreads rating: 3.89

$10.90 $4.90 55% off

If you enjoy the improvisation and harmony of jazz, imagine applying that to leadership. In 'Leadership Jazz', Max De Pree masterfully intertwines the spontaneity and collaborative spirit of jazz music with the qualities of great leadership. This book could be a beautiful read for you if you're looking to inspire change, promote innovation, and truly connect with your team, allowing freedom while fostering accountability. The updated insights feel more pertinent now, possibly refreshing your viewpoint on what it means to lead in the modern world.
Expressive Type: Unique Typographic Design in Sketchbooks, in Print & on Location Around the Globe
Alex Fowkes | Rockport Publishers

Expressive Type: Unique Typographic Design in Sketchbooks, in Print & on Location Around the Globe

$15.90 $9.90 38% off

Goodreads rating: 4.44

$15.90 $9.90 38% off

If you're fascinated by how fonts can convey a brand's essence or captivate an audience before they even read a word, "Expressive Type" offers a treasure trove of inspiration. It's a visually-driven tour of contemporary design, perfect for exploring how type breathes life into creative branding. The workbook section cements this as an invaluable resource for designers and marketers alike, offering hands-on insight into the typographic process.
Sell the Feeling: The 6-Step System That Drives People to Do Business With You
Larry Pinci, Phil Glosserman  | Morgan James Publishing

Sell the Feeling: The 6-Step System That Drives People to Do Business With You

$8.90

Goodreads rating: 4.21

$8.90

65% off est. retail
Sell the Feeling can be a valuable read for anyone who wants to improve their selling skills. It provides a unique perspective on the role of emotions in the buying and selling process, and offers a practical six-step process for influencing clients and customers. The book's entertaining and inspiring story format, coupled with off-the-wall cartoons, makes it easy to understand and retain. Its distinctive feature is that it teaches readers not only how to master their buyers' psychology but also their own "inner game" of selling. Overall, readers are likely to find this book a valuable addition to their selling toolkit.
Teach Yourself Visually Complete WordPress
Janet Majure | Visual

Teach Yourself Visually Complete WordPress

$10.90

Goodreads rating: 4.14

$10.90

If you're keen on elevating your WordPress blog or site, this book could be your visual ally. It breaks down intricate features into digestible, step-by-step instructions with screenshots that make following along a breeze. Whether you're looking to optimize with SEO, link to various social platforms, or monetize with Google AdSense, this guide turns complexity into clarity, ensuring your WordPress journey is both productive and enjoyable.
Mashups : Strategies for the Modern Enterprise - Thryft
J. Jeffrey Hanson | Addison-wesley Professional

Mashups : Strategies for the Modern Enterprise

$13.90 $6.90 50% off

Goodreads rating: 0.0

$13.90 $6.90 50% off

89% off est. retail
Mashups: Strategies for the Modern Enterprise is a useful guide for enterprise developers who want to create reliable, secure, flexible, and effective mashups through various styles, technologies, and standards for better production-environment outcomes. Recommended for those who want to explore the possibilities of leveraging mashups for competitive edge.
Think Public Relations - Thryft
Glen Cameron, Dennis L. Wilcox, Bryan Reber  | Pearson

Think Public Relations

$35.90 $21.90 39% off

Goodreads rating: 3.65

$35.90 $21.90 39% off

90% off est. retail
If you're new to public relations and want to understand how theory meets practice, "Think Public Relations" could be the road map you need. It's visually engaging and packed with examples that illustrate the exciting nature of PR campaigns. With a focus on critical thinking and the realities of competition and conflict management in the industry, this book doesn't just inform—it prepares you for the fast-paced PR world. Plus, it addresses ethics, an indispensable part of your future profession.
Using the Internet - Thryft
Jerry Honeycutt Jr. | Que Pub

Using the Internet

$11.90 $3.90 67% off

Goodreads rating: 3.0

$11.90 $3.90 67% off

90% off est. retail
Given the publication date, "Using the Internet" offers a nostalgic glimpse into the digital world of 1996, showcasing how users first learned to navigate what was then a burgeoning online frontier. If you're fascinated by the evolution of the Internet and enjoy comparing past predictions with the present reality, you might find this read both educational and entertaining—a true digital time capsule.
Clueless in Advertising
Jim Aitchison, May Lwin  | Pearson Education Asia Pte., Ltd.

Clueless in Advertising

$10.90 $4.90 55% off

Goodreads rating: 3.32

$10.90 $4.90 55% off

89% off est. retail
If you're contemplating a dive into the bustling world of advertising, "Clueless in Advertising" could be your go-to guide. Authored by industry award-winner Jim Aitchison, the book offers a comprehensive peek behind the curtain of ad agencies, providing practical advice for landing a job and excelling in this dynamic field. Its valuable insights come from a seasoned perspective, making it a treasure for new graduates or anyone eager to join the creative and strategic world of advertising.
Wireless Communications : Principles and Practice - Thryft
PEARSON INDIA | Theodore S. Rappaport

Wireless Communications : Principles and Practice

$5.90 $3.90 34% off

Goodreads rating: 3.99

$5.90 $3.90 34% off

Wireless Communications: Principles and Practice by Theodore S Rappaport is an essential reference book for anyone interested in wireless communication and network technology. The book covers all aspects of wireless communication principles and practice, including the latest 4G and 5G technologies. Its most unique feature is the comprehensive treatment of practical design examples, making this book a hands-on guide for wireless communication engineers and technologists. Highly recommended for those interested in advancing their knowledge in this field.
Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing
Jane Cunningham | Marshall Cavendish International (asia) Pte L

Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing

$10.90 $6.90 37% off

Goodreads rating: 3.42

$10.90 $6.90 37% off

67% off est. retail
If you're fascinated by the nuances of consumer psychology and the role gender plays in market dynamics, "Inside Her Pretty Little Head" could offer you fresh insights. It challenges common perceptions and provides a thought-provoking theory on female motivation that can reshape your marketing strategies. Whether you're a seasoned marketer or just curious about behavioral differences, this book might just turn your approach on its head – for the better.
Marketing
Carl D. McDaniel | Longman

Marketing

$10.90 $4.90 55% off

Goodreads rating: 3.5

$10.90 $4.90 55% off

88% off est. retail
If you're diving into the world of marketing, this book is like your personal GPS. It doesn't just scratch the surface; it's a deep dive that's constantly refreshed with the latest industry standards and examples. Think of it as your all-in-one, updated marketing mentor, brilliantly explaining how every piece of the marketing mix fits together in the real world.
Images of Organization - Thryft
Gareth Morgan | Sage Publications Inc

Images of Organization

$8.90 $7.90 11% off

Goodreads rating: 3.92

$8.90 $7.90 11% off

90% off est. retail
"Images of Organization" by Gareth Morgan could be a good read for someone interested in understanding different ways of perceiving and managing organizations. Morgan utilizes metaphors to explain his ideas and offers new practical approaches for managing organizations. Users would appreciate how Morgan's unique and comprehensive use of language makes the book easily digestible, leading to the improvement of their understanding of organizations.
Why Things Go Wrong, Or, The Peter Principle Revisited
Laurence J. Peter | Harpercollins

Why Things Go Wrong, Or, The Peter Principle Revisited

$10.90 $5.90 46% off

Goodreads rating: 3.41

$10.90 $5.90 46% off

If you're captivated by the idiosyncrasies of workplace dynamics and have ever wondered why inefficiency sometimes prevails in organizations, Laurence J. Peter's examination could be a lightbulb moment for you. It’s a satirical yet profound look at how people get promoted to their level of incompetence, with enough chuckles and head-nods to keep you turning the pages.
Organizational Communication for Survival : Making Work, Work - Thryft
James C. McCroskey, Virginia Peck Richmond  | Pearson

Organizational Communication for Survival : Making Work, Work

$9.90 $5.90 40% off

Goodreads rating: 3.23

$9.90 $5.90 40% off

88% off est. retail
"Organizational Communication for Survival" is an excellent resource for anyone looking to improve their communication skills in a professional setting. The book offers practical advice and clear examples for effective communication, as well as a solid theoretical foundation. Its concise and straightforward approach makes it perfect for busy professionals who want to quickly improve their communication skills and succeed within their organizations.
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands
Bernd H. Schmitt | Free Press

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands

$10.90 $7.90 28% off

Goodreads rating: 3.85

$10.90 $7.90 28% off

For anyone delving into the depths of modern marketing, this book by Bernd Schmitt is a noteworthy guide. It moves beyond traditional strategies to reveal how creating memorable experiences can forge stronger customer connections. By integrating psychology and sociology, Schmitt shows that the secret to brand longevity is appealing not just to the mind, but to all the senses, making his approach invaluable in our hyper-competitive, sensory-driven marketplace.
Graphic Design Source Book - Thryft
Barry Kitts, Liz McQuiston  | Chartwell House

Graphic Design Source Book

$7.90 $4.90 38% off

Goodreads rating: 3.0

$7.90 $4.90 38% off

90% off est. retail
The Graphic Design Source Book is a treasure trove of visual inspiration for graphic designers, art students, and history buffs alike. The book features a comprehensive history of modern commercial art, tracing its evolution from the early 20th century to contemporary design. With over 500 illustrations, the book showcases some of the most iconic designs in advertising, posters, book jackets, and packaging from around the world. The authors provide insightful annotations that contextualize the designs and explore their cultural and historical significance. The book is perfect for anyone looking to expand their creative horizons and deepen their understanding of the power of design in contemporary culture.
Asian Branding: A Great Way to Fly
Ian Batey | Prentice Hall

Asian Branding: A Great Way to Fly

$21.90 $7.90 64% off

Goodreads rating: 2.92

$21.90 $7.90 64% off

90% off est. retail
Thinking of expanding your brand's horizon towards Asia? "Asian Branding: A Great Way to Fly" could be your companion in understanding the nuances of Asian markets and the strategies that transformed local brands into global icons. Ian Batey, with his rich experience, has distilled decades of branding wisdom into this book, making it an informative read for marketers and brand strategists seeking inspiration from Asia's success stories.
Foundations of Marketing - Thryft

Foundations of Marketing

$27.90 $9.90 65% off

Goodreads rating: 3.7

$27.90 $9.90 65% off

90% off est. retail
"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.
The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World - Thryft
Ian I. Mitroff, Harold A. Linstone  | State University Of New York Press

The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World

$10.90 $3.90 64% off

Goodreads rating: 0.0

$10.90 $3.90 64% off

92% off est. retail
This book is a must-read for anyone who is interested in understanding the challenges that come with the technological advancements and its impact on our lives. The authors use the example of the Exxon Valdez oil spill to demonstrate the need for multiple-perspective examination of technological hazards. They provide insightful discussions on issues such as balancing short-term and long-term concerns and individual vs. societal responsibilities. This book is an essential guide for managers, policy-makers, and students who aspire to be leaders in business, engineering, or science.
Working in a Virtual World: A Practical Guide to Connected and Productive Working with Virtual Clients, Managers and Team Members
Nicole Stinton | Unkno

Working in a Virtual World: A Practical Guide to Connected and Productive Working with Virtual Clients, Managers and Team Members

$14.90

Goodreads rating: 5.0

$14.90

As our professional landscape keeps changing, "Working in a Virtual World" becomes an ever more relevant guidebook. Whether you're grappling with time zone differences, tech hiccups, or cultural boundaries while working remotely, this book promises clear insights and actionable advice. It's like a road map for the digital nomad or the home-based professional in mastering the art of virtual collaboration and leadership.
Getting It Right in Italy: A Manual for the 1990's - Thryft
William Ward | Bloomsbury Pub Ltd

Getting It Right in Italy: A Manual for the 1990's

$10.90 $4.90 55% off

Goodreads rating: 3.25

$10.90 $4.90 55% off

89% off est. retail
If you're planning a trip to Italy or looking to immerse yourself in Italian customs, "Getting it Right in Italy" could be your go-to resource. It's not just a travel guide; it dives into the idiosyncrasies of conducting business, socializing, and everyday life in Italy. The detailed tips provided—from art gallery hacks to social interactions—could make your experience seamless and authentic. Whether you're navigating a business dinner or trying to blend in at a local festa, this book promises to equip you with the cultural insights you need.
Marketing Excellence
John Zealy Hugh Burkitt | Winsome Book India

Marketing Excellence

$4.90 $3.90 20% off

Goodreads rating: 3.5

$4.90 $3.90 20% off

If you're interested in elevating your marketing knowledge to match the industry's best, "Marketing Excellence" spotlights strategies from leading brands. With an in-depth analysis of successful marketing campaigns, Hugh Burkitt offers you valuable insights into creating impactful, innovative marketing in your own field. It's like having a roundtable with the top marketers, right at your fingertips.
Transparency: How Leaders Create a Culture of Candor
Daniel Goleman, James O'Toole, Warren Bennis  | Jossey-bass

Transparency: How Leaders Create a Culture of Candor

$10.90 $5.90 46% off

Goodreads rating: 3.75

$10.90 $5.90 46% off

83% off est. retail
If you're keen on transforming your organization with authenticity, "Transparency" is a book that can guide you through. Leadership experts Bennis, Goleman, and O'Toole dissect the complex battles against honest organizational cultures and offer strategies for cultivating transparency. It's a concise read that could change the way you lead and promote integrity in your professional environment.
The New York Festivals: No. 6 International Advertising Awards
New York Festivals, Gerald M. Goldberg  | Harpercollins

The New York Festivals: No. 6 International Advertising Awards

$18.90 $10.90 42% off

Goodreads rating: 0.0

$18.90 $10.90 42% off

If you have an interest in advertising and design, this book offers a retrospective look into the most innovative and acclaimed international campaigns of 1996. It's like a time capsule for creative excellence; flipping through these pages will provide insight into the trends and strategies that dominated the industry during that time, proving to be an inspirational read for creative professionals and enthusiasts alike.
Jane's Crisis Communications Handbook 2003 - Thryft

Jane's Crisis Communications Handbook 2003

$13.90 $4.90 65% off

Goodreads rating: 3.0

$13.90 $4.90 65% off

89% off est. retail
If you are a public relations professional or a business leader, Jane's Crisis Communications Handbook 2003 could be an excellent guide for you to handle communication during a crisis effectively. This book offers practical procedures for forming a team and handling natural disasters, human-caused hazards, and mechanical malfunctions. Additionally, it provides guidance on managing stakeholder relations, creating a Joint Information Center, building relationships with the media, and commemorating anniversaries. This book is a valuable resource for anyone responsible for managing communication during a crisis.
Money Talks: The 2500 Greatest Business - Thryft
Robert Warren Kent | Pocket Books

Money Talks: The 2500 Greatest Business

$7.90 $3.90 51% off

Goodreads rating: 0.0

$7.90 $3.90 51% off

68% off est. retail
This book is perfect for anyone looking for inspiration and insight into the world of business. Its collection of quotes from successful entrepreneurs, managers, and economists is sure to provide helpful advice for anyone looking to succeed in the business world. Reviews praise the book for its concise but powerful presentation of business wisdom.
Winning Job Interviews
Paul Powers | Career Pr Inc

Winning Job Interviews

$24.90

Goodreads rating: 3.64

$24.90

If you're in the tough tug-of-war of job hunting, Dr. Paul Powers' "Winning Job Interviews" could be the edge you need. His insights promise to untangle the daunting process and empower you with strategies that have stood the test of time. Whether you're fresh in the job market or eyeing that next big step, this book aims to transform nerves into confidence.
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win - Thryft
Jason Falls, D.J. Waldow  | Que Pub

The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win

$9.90 $4.90 51% off

Goodreads rating: 3.71

$9.90 $4.90 51% off

89% off est. retail
If you’re feeling that your email marketing campaigns are a bit stale, "The Rebel's Guide to Email Marketing" could be the breath of fresh air you need. It challenges conventional wisdom and provides actionable advice to shake up your approach. It's not only about breaking rules; it’s about smartly re-writing them to better engage with your audience and drive results. Embrace a new perspective on email that could very well translate to a healthier bottom line for your business.
Digital Strategies for Powerful Corporate Communications - Thryft
Paul A. Argenti, Courtney M. Barnes, Courtney Barnes  | Mcgraw Hill

Digital Strategies for Powerful Corporate Communications

$18.90 $6.90 63% off

Goodreads rating: 3.54

$18.90 $6.90 63% off

89% off est. retail
This book is an essential guide for businesses seeking to modernize their communication strategies and harness the power of the digital world to engage with stakeholders. Using case studies from major corporations, the authors provide a practical framework for building transparent, authentic engagement with employees, customers, and investors. The book outlines the steps to build a culture of engagement and transparency, manage internal communications, recruit and retain top talent, and develop effective messages that resonate with customers and investors. If you're looking to stay ahead of the curve in the digital age, this is a must-read.
The Chicago Manual of Style - Thryft
University of Chicago Press | The University Of Chicago Press

The Chicago Manual of Style

$35.90 $11.90 67% off

Goodreads rating: 4.3

$35.90 $11.90 67% off

86% off est. retail
If precision in writing is what you're after, "The Chicago Manual of Style" is akin to a trusty compass for navigation through the complexities of editorial conventions. It's not just a book; it's a comprehensive tool that has stood the test of time, helping countless writers ensure their prose is polished and professional. Whether you're a budding author, an academic, or someone who cares about the nitty-gritty of punctuation and formatting, this manual is a must-have reference you'll return to time and again.
Selling to the Top: David Peoples' Executive Selling Skills
David A. Peoples | Wiley

Selling to the Top: David Peoples' Executive Selling Skills

$18.90 $13.90 26% off

Goodreads rating: 3.39

$18.90 $13.90 26% off

You're looking to refine your sales approach, especially when aiming high. 'Selling to the Top' is like a GPS for navigating the complex hierarchy of executive decision-makers. David Peoples provides insights into the psyche of top-level buyers and equips you with the persuasive skills to close deals at the highest level. Your sales game could reach new heights with this read.
The Nature of Marketing : Marketing to the Swarm as well as the Herd - Thryft
Chuck Brymer | Palgrave Macmillan

The Nature of Marketing : Marketing to the Swarm as well as the Herd

$9.90

Goodreads rating: 3.0

$9.90

85% off est. retail
The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.
Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything - Thryft
Harlan Goerger, Vincent Harris  | Beckworth Publishers

Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything

$11.90 $4.90 59% off

Goodreads rating: 4.18

$11.90 $4.90 59% off

88% off est. retail
This book provides practical strategies to help overcome resistance in business settings, to increase sales and become more persuasive. It includes cutting-edge research on body language, which can be applied to make selling more fun. Users will appreciate the author's focus on reducing resistance and making the selling process more effective.
Oxford Guide to Plain English
Just Arrived
Martin Cutts | Oxford University Press

Oxford Guide to Plain English

$11.90

Goodreads rating: 4.25

$11.90

76% off est. retail
If you want your writing to sound sharper and more confident, this is a genuinely useful guide. It feels practical rather than academic, with before-and-after examples that make weak, wordy sentences instantly easier to fix. A lot of readers would probably love how it tackles jargon, clichés, and muddled structure without making the process feel intimidating.
Conversations With the Greatest Networke
John Milton Fogg | The Greatest Networker Press

Conversations With the Greatest Networke

$10.90 $3.90 64% off

Goodreads rating: 0.0

$10.90 $3.90 64% off

If you're intrigued by the dynamics of network marketing, this could be the gem you've been searching for. John Milton Fogg delivers a series of earnest conversations, offering practical wisdom that transcends the usual 'how-to' of the industry. Whether you're a budding entrepreneur or a seasoned professional looking to reignite your passion, this book provides a fresh perspective on what it means to be successful in the network marketing world.
Right or Wrong: The Memoirs of Lord Bell
Tim Bell | Bloomsbury Continuum

Right or Wrong: The Memoirs of Lord Bell

$13.90 $5.90 58% off

Goodreads rating: 3.62

$13.90 $5.90 58% off

88% off est. retail
If politics behind the scenes piques your interest, "Right or Wrong" could be an intriguing read for you. Lord Bell doesn't shy from boasting about his influence on significant political events from Thatcher's rise to the end of Apartheid. His firsthand insights and unapologetic opinions offer a front-row seat to the convergence of media, politics, and power.
Quest: Leading Global Transformations - Thryft
N. Anand, Jean-Louis Barsoux  | Imd International

Quest: Leading Global Transformations

$9.90 $3.90 61% off

Goodreads rating: 3.75

$9.90 $3.90 61% off

89% off est. retail
If you're intrigued by the metamorphosis of modern corporations and eager to understand the complex journeys they undertake, "Quest" is a choice you won't regret. It's distilled wisdom from industry insiders at IMD, providing a blueprint for embracing and leading global transformations. Whether you’re a current or future leader, this book will arm you with insight and strategy to help steer your organization through the dynamics of change.
How To Write A Great CV - Discover What Interviewers Are Looking For, Focus On Your Strengths And Perfect Your Presentation - Thryft
Paul McGee | How To Books

How To Write A Great CV - Discover What Interviewers Are Looking For, Focus On Your Strengths And Perfect Your Presentation

$7.90 $3.90 51% off

Goodreads rating: 2.4

$7.90 $3.90 51% off

81% off est. retail
Recommendation: This book is a must-read for anyone seeking to improve their chances of securing a job. With practical advice on self-assessment, skills evaluation, and tailoring your CV to specific job requirements, it helps you confidently present yourself as the ideal candidate. The interview preparation tips are an added bonus, making this book an essential resource for job seekers.
ABC All-Media Court Reporting Handbook for Broadcast and Print Journalists and Media Students
Phil Kafcaloudes | Abc Books

ABC All-Media Court Reporting Handbook for Broadcast and Print Journalists and Media Students

$10.90 $4.90 55% off

Goodreads rating: 0.0

$10.90 $4.90 55% off

Considering your interest in media and journalism, the "ABC All-Media Court Reporting Handbook" could be an essential addition to your professional library. It brings clarity to the often-complicated intersection of media freedom and legal restrictions, something that's crucial for anyone in the field. Phil Kafcaloudes has provided a concise resource that tackles complex legal issues with straightforward answers, which can be an indispensable guide for broadcast and print journalists, as well as students navigating media laws.
One Stop Marketing - Thryft
Jonathan Trivers | John Wiley & Sons

One Stop Marketing

$8.90 $6.90 22% off

Goodreads rating: 3.0

$8.90 $6.90 22% off

88% off est. retail
If you're a small business owner feeling lost in a sea of retail giants, "One Stop Marketing" could be your compass. Trivers zeroes in on the marketing know-how that can help your store stand out, delighting your core customers and pivoting as their habits evolve. The practical tips from real-world examples are like having a marketing mentor—informative and action-oriented.
Stop Tweeting Boring Sh*T - Thryft
Division of Labor | Chronicle Books

Stop Tweeting Boring Sh*T

$7.90 $3.90 51% off

Goodreads rating: 3.48

$7.90 $3.90 51% off

85% off est. retail
This book would be a great fit for recent graduates or young professionals entering the workforce for the first time. With its vintage-style public service announcements and humorous take on common workplace issues, it provides practical advice in an engaging format. The real workplace statistics peppered throughout also help readers understand the gravity of these issues. The full-size pull-out poster is a fun bonus that will add some personality to any cubicle.
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
Marshall Sponder | Mcgraw-hill

Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

$10.90 $8.90 18% off

Goodreads rating: 3.24

$10.90 $8.90 18% off

Imagine mastering the ever-changing landscape of social media analytics. With 'Social Media Analytics' as your guide, you'll be equipped to make sense of the overwhelming data, transforming it into strategic actions that can powerfully impact your business or brand. Marshall Sponder marries detailed case studies with practical tools, making this read invaluable for marketers who want to stay ahead of the curve and harness the full potential of social media insights.
Selling Yourself to Employers: The Essential Job-Hunting Guide
Tom O'Neil | New Holland Australia(au)

Selling Yourself to Employers: The Essential Job-Hunting Guide

$11.90

Goodreads rating: 3.14

$11.90

If you're on the job hunt, this book could be your companion. It covers not just the basics but provides insights on creating resumes and cover letters that stand out. From nailing interviews to negotiating your salary, it's designed to boost your confidence and help you present the best version of yourself to potential employers.
Haldane's Best Answers to Tough Interview Questions
Bernard Haldane | Impact Publications

Haldane's Best Answers to Tough Interview Questions

$13.90 $8.90 36% off

Goodreads rating: 3.0

$13.90 $8.90 36% off

If interviews make you nervous, Haldane's book might offer the guidance you need. It's filled with strategic answers that can help you present your best self to potential employers. This book doesn't just tell you what to say; it helps you understand the ‘why’ behind the answers, making you more authentic and convincing.
Tom Plate | Marshall Cavendish Corp

Confessions of an American Media Man: What They Don't Tell You at Journalism School

$8.90 $6.90 22% off

Goodreads rating: 3.94

$8.90 $6.90 22% off

If you've ever wondered about the gears turning behind the journalistic scenes, Tom Plate's candid memoir might just quench your curiosity. His experience at "Time," "Los Angeles Times," and "New York" magazine, among others, gives a rare glimpse into the fast-paced, politically charged, and sometimes gratifying world of news media. It's a read that pulls back the curtain on the media landscape, making it a compelling pick for anyone intrigued by the press's power and its pitfalls.
Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale, Persuading the Boss
Richard C. Freed, Shervin Freed, Joseph D. Romano  | Mcgraw-hill

Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale, Persuading the Boss

$8.90

Goodreads rating: 3.56

$8.90

80% off est. retail
If you're aiming to impress a client or persuade your boss, "Writing Winning Business Proposals" can be a game-changer for you. This book not only dissects the psychological journey you need to guide your reader through but also provides practical worksheets to help organize your thoughts. Imagine stepping into your next proposal with a formula tested by top consultants – that's the edge this guide offers.
Public Relations Kit for Dummies
Eric Yaverbaum, Bob Bly  | John Wiley & Sons Inc

Public Relations Kit for Dummies

$38.90 $15.90 59% off

Goodreads rating: 3.89

$38.90 $15.90 59% off

If you're diving into the nuanced world of public relations with limited funds, "Public Relations Kit for Dummies" could be your ally. It strips down the complexity of PR and serves it up in doable portions, especially for small business owners or managers. This book is like having a friendly coach guiding you to generate buzz without the hefty price tag of advertising, and its practical tools are aimed to elevate your message to the media effectively. The accompanying CD-ROM is a goldmine for hands-on resources to get you started immediately.
Social Media 101: Tactics and Tips to Develop Your Business Online
Chris Brogan | Wiley

Social Media 101: Tactics and Tips to Develop Your Business Online

$10.90

Goodreads rating: 3.67

$10.90

62% off est. retail
Recommendation: Whether you are a small business owner or a marketing professional, "Social Media 101" is the ultimate guide to help you thrive online. With practical tips and tricks, Chris Brogan provides insights and resources to expand your social media presence, cultivate valuable relationships, and establish your brand's authority. Reviewed as a must-read for those looking to excel in the online marketplace, this book is a valuable resource for anyone aiming to leverage the power of social media.
Fantastic Folders And Exceptional Envelopes - A Designer's Guide To Custom Carriers That Open Conversations And Seal Deals - Thryft
Jenny Sullivan, Patricia Belyea  | Rockport Pub

Fantastic Folders And Exceptional Envelopes - A Designer's Guide To Custom Carriers That Open Conversations And Seal Deals

$5.90 $4.90 17% off

Goodreads rating: 3.75

$5.90 $4.90 17% off

89% off est. retail
"Fantastic Folders And Exceptional Envelopes" is a must-read for any professional who wants to make a lasting, positive impression on clients and potential customers. The book provides readers with a wealth of practical strategies for creating eye-catching, functional custom carriers that are sure to stand out in today's crowded marketplace. From unique closures to innovative flap styles, this book covers all the necessary technical details while also providing plenty of inspiration for creative designs. With "Fantastic Folders And Exceptional Envelopes" at your side, you'll be well-equipped to make your business communications more effective than ever before.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.