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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Difficult Conversations: How to Discuss What Matters Most
Bruce Patton, Douglas Stone, Sheila Heen  | Penguin Books

Difficult Conversations: How to Discuss What Matters Most

$9.90

Goodreads rating: 4.07

$9.90

If you've ever dreaded a conversation because you didn't know how to approach it, "Difficult Conversations" could be your playbook. The authors, experts in negotiation from Harvard, dissect the anatomy of uncomfortable dialogues into understandable parts. By breaking down what really happens in these moments and offering concrete advice, this book could transform your next challenging chat into an opportunity for growth and understanding rather than a source of stress.
Managerial Communication: Strategies and Applications - Thryft
Hynes | Mcgraw Hill Higher Education

Managerial Communication: Strategies and Applications

$10.71 $5.90 45% off

Goodreads rating: 3.61

$10.71 $5.90 45% off

89% off est. retail
If you're stepping into a managerial role or looking to refine your communication skills in a leadership position, "Managerial Communication: Strategies and Applications" could be the guide you need. Hynes taps into effective strategies and real-world applications that resonate with current managerial demands, helping you navigate both oral and written communication with greater finesse. The book's strategic approach and robust research base provide insights that could be vital for effective management in the modern workplace.
Web Rules: How the Internet Is Changing the Way Consumers Make Choices
Tom Murphy | Dearborn Trade Pub

Web Rules: How the Internet Is Changing the Way Consumers Make Choices

$10.90

Goodreads rating: 3.5

$10.90

'Web Rules' is perfect for anyone interested in the early 2000s internet landscape and how it began shaping consumer decisions. It's a fascinating look back at how digital trends were anticipated to evolve at the turn of the century, offering historical context that can deepen your understanding of today's online marketplace. If you're in business, marketing, or just curious about the digital revolution's infancy, this book could serve as an eye-opener and a thoughtful comparison to current trends.
The Official Guide for GMAT Verbal Review - Thryft
GMAC | Wiley

The Official Guide for GMAT Verbal Review

$6.90 $3.90 43% off

Goodreads rating: 3.96

$6.90 $3.90 43% off

86% off est. retail
This work focuses on the verbal skills necessary to pass the GMAT, with nearly 300 questions and explanations on subjects such as reading comprehension, critical reasoning, sentence correction and analytical writing assesment.
The Fast Forward MBA In Business - Thryft
Virginia O'Brien | Wiley

The Fast Forward MBA In Business

$7.90 $3.90 51% off

Goodreads rating: 3.75

$7.90 $3.90 51% off

85% off est. retail
"The Fast Forward MBA in Business provides a comprehensive overview of the basics of business in a concise and easy-to-understand manner. It covers a diverse range of topics, from leadership to accounting to economics, making it ideal for anyone looking to refresh their knowledge or start their business journey. The mix of cases, examples, and quick chapters makes finding answers fast and easy. Recommended for those seeking a crash course in business."
Perfect Solutions for Difficult Employee Situations
Sid Kemp | Mcgraw Hill

Perfect Solutions for Difficult Employee Situations

$11.90 $7.90 34% off

Goodreads rating: 3.4

$11.90 $7.90 34% off

72% off est. retail
We've all been there, trying to handle a colleague's poor performance or navigating an office romance gracefully. This book offers a tactical approach to dealing with these uncomfortable moments. The scripts provided can save you from many awkward situations by giving you the right words, while the strategies ensure you're prepared for anything the office throws at you. It's like having a professional crisis manager whispering in your ear.
Lend Me Your Ears: All You Need to Know About Making Speeches and Presentations
Max Atkinson | Oxford University Press

Lend Me Your Ears: All You Need to Know About Making Speeches and Presentations

$25.90

Goodreads rating: 4.04

$25.90

If standing in front of an audience sends waves of anxiety through you, John Maxwell Atkinson's "Lend Me Your Ears" could be your anchor. Atkinson's wisdom is distilled from years as a speech coach, promising to transform public speaking from a sweat-inducing ordeal to an opportunity to captivate and inspire your listeners. Get ready to leave behind those shaky hands and embrace your newfound eloquence.
Bulls in the China Shop and Other Sino-American Business Encounters
Randall E. Stross | Pantheon

Bulls in the China Shop and Other Sino-American Business Encounters

$11.90 $9.90 17% off

Goodreads rating: 4.25

$11.90 $9.90 17% off

74% off est. retail
Bulls in the China Shop would be a great read for anyone interested in business and international relations. The book offers an engaging account of cultural and political blunders made by American businesses venturing into China over the past two decades. If you are curious about the challenges posed by introducing capitalism into China's socialist society, or if you are simply interested in trade between the two nations, this book is for you.
The Overnight Job Change Letter - Thryft
Donald Asher | Ten Speed Press

The Overnight Job Change Letter

$7.90 $3.90 51% off

Goodreads rating: 0.0

$7.90 $3.90 51% off

68% off est. retail
This book could be a valuable resource for anyone looking to switch careers or jobs. The author gives practical advice on how to write effective letters to stand out to potential employers. Readers may appreciate the helpful templates and examples provided throughout the book.
The Marketing Plan Handbook : United States Edition - Thryft
Мэриан Берк Вуд, Marian Burk Wood  | Pearson Prentice Hall

The Marketing Plan Handbook : United States Edition

$13.90 $4.90 65% off

Goodreads rating: 3.1

$13.90 $4.90 65% off

94% off est. retail
This book could be a great read for marketing students who are looking for practical guidance on developing their own marketing plans. The Marketing Plan Handbook not only provides a comprehensive guide to developing a marketing plan, but also includes software that allows students to create and critique sample marketing plans. The book's focus on practical application sets it apart from other marketing textbooks, making it a valuable resource for students looking to take their marketing skills to the next level.
So, What's Your Point? - A Practical Guide to Learning and Applying Effective Techniques for Interpersonal Communication
James C. Wetherbe, M. Bond Wetherbe  | Mead Publishing

So, What's Your Point? - A Practical Guide to Learning and Applying Effective Techniques for Interpersonal Communication

$10.90 $5.90 46% off

Goodreads rating: 3.7

$10.90 $5.90 46% off

If communication breakdowns have been a hurdle in your work life, this guide can be a game-changer. It's not just about what you say; it’s about understanding and navigating the subtleties of human interaction. Whether you’re looking to persuade, resolve conflict, or simply build stronger personal and professional relationships, "So, What's Your Point?" offers the tools to visibly enhance your communication prowess.
Facebook Marketing: Leverage Social Media to Grow Your Business
Steven Holzner | Que Pub

Facebook Marketing: Leverage Social Media to Grow Your Business

$11.90

Goodreads rating: 2.77

$11.90

As a book-keeper, it seems you're interested in harnessing the potential of social media for business growth. "Facebook Marketing" could serve as a valuable resource. Steven Holzner's expertise and use of real case studies translate into actionable strategies rather than mere theories. If you're aiming to enhance your digital marketing skills, especially within the Facebook realm, this book could offer you new perspectives and methods proven to be effective in the ever-evolving online marketing landscape.
All I Really Need to Know in Business I Learned at Microsoft: Insider Strategies to Help You Succeed
Julie Bick | Atria

All I Really Need to Know in Business I Learned at Microsoft: Insider Strategies to Help You Succeed

$10.90 $5.90 46% off

Goodreads rating: 3.73

$10.90 $5.90 46% off

76% off est. retail
This book is like having a mentor in your hand. Julie Bick offers a treasure trove of insights from her experiences at Microsoft that could help you navigate the corporate ladder with ease. Think of it as a condensed MBA with relatable, real-world applications that could transform how you approach your career and business strategies.
Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work - Thryft
Eric R. Baron | Wiley

Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work

$14.90 $3.90 74% off

Goodreads rating: 2.67

$14.90 $3.90 74% off

87% off est. retail
If you're aiming to up your sales game and tap into the collective strength of your team, "Innovative Team Selling" is a valuable playbook. It's not just about personal skill enhancement; it's about nurturing a harmonious environment where team synergy amplifies individual efforts. Eric Baron unpacks the essence of successful team collaboration with actionable advice that can transform how you approach sales in a globally competitive market. This book can become the cornerstone of not just your sales strategy, but also your team's cohesion and growth.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
David Meerman Scott | Wiley

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly

$9.17

Goodreads rating: 3.85

$9.17

82% off est. retail
Given how swiftly marketing trends evolve, "The New Rules of Marketing & PR" is an invaluable aid for staying ahead of the curve. Whether you're a marketer or a business owner, David Meerman Scott's book offers practical guidance to leverage digital tools effectively. It's a treasure trove of insights for anyone keen to update their strategies and truly engage with customers in the dynamic realm of digital marketing.
Whale Done! The Power of Positive Relationships
Jim Ballard, Thad Lacinak, Kenneth H. Blanchard  | Brealey Nicholas Pub

Whale Done! The Power of Positive Relationships

$8.90 $6.90 22% off

Goodreads rating: 3.96

$8.90 $6.90 22% off

"Whale Done!" could be a fantastic read for you if you are looking to improve your leadership skills and personal relationships through positive reinforcement. Blanchard takes a novel approach by drawing parallels between training majestic killer whales and enhancing human interactions. So, if you're ready to shift from focusing on negatives to celebrating successes, this book might just change your perspective on how to influence behavior effectively.
The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World - Thryft
Ian I. Mitroff, Harold A. Linstone  | State University Of New York Press

The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World

$10.90 $3.90 64% off

Goodreads rating: 0.0

$10.90 $3.90 64% off

92% off est. retail
This book is a must-read for anyone who is interested in understanding the challenges that come with the technological advancements and its impact on our lives. The authors use the example of the Exxon Valdez oil spill to demonstrate the need for multiple-perspective examination of technological hazards. They provide insightful discussions on issues such as balancing short-term and long-term concerns and individual vs. societal responsibilities. This book is an essential guide for managers, policy-makers, and students who aspire to be leaders in business, engineering, or science.
Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing
Jane Cunningham | Marshall Cavendish International (asia) Pte L

Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing

$9.90

Goodreads rating: 3.42

$9.90

53% off est. retail
If you're fascinated by the nuances of consumer psychology and the role gender plays in market dynamics, "Inside Her Pretty Little Head" could offer you fresh insights. It challenges common perceptions and provides a thought-provoking theory on female motivation that can reshape your marketing strategies. Whether you're a seasoned marketer or just curious about behavioral differences, this book might just turn your approach on its head – for the better.
Making the Team: A Guide for Managers - Thryft

Making the Team: A Guide for Managers

$48.90 $10.90 78% off

$48.90 $10.90 78% off

If you're leading a team or aspire to, "Making the Team" is essential reading. It's like a toolbox for the modern manager, grounded in research yet practical enough to apply immediately. Every chapter practically converses with you, offering insights into building, nurturing, and leading teams effectively. It's one of those books you'll refer to time and again, whether you're facing teamwork challenges or aiming to motivate a high-performing team to greater heights.
Signature Experience: Art and Science of Customer Engagement for Fashion & Luxury Companies
Stefania Saviolo | Bocconi University Press

Signature Experience: Art and Science of Customer Engagement for Fashion & Luxury Companies

$44.90

Goodreads rating: 2.0

$44.90

If you're in the fashion or luxury brand industry, "Signature Experience" could be instrumental in revolutionizing your approach to customer engagement. Stefania Saviolo pinpoints the pivotal balance between creativity and execution, proposing a seamless integration of departments to enhance the consumer journey. Reading this may just be the catalyst to transform your brand into a customer-centric powerhouse, leveraging data, teamwork, and innovative processes.
Faxable Greeting Cards - For the Office: 101 Photocopiable and Reusable Fax Greetings for Nearly Every Occasion
John Caldwell | Workman Pub Co

Faxable Greeting Cards - For the Office: 101 Photocopiable and Reusable Fax Greetings for Nearly Every Occasion

$14.31

Goodreads rating: 0.0

$14.31

If you're feeling nostalgic or creative with your office communications, "Faxable Greeting Cards - For the Office" is a quirky throwback that fits the bill. Perfect for someone who loves humor with a vintage twist, embracing a piece of technology from a bygone era as a medium for connection. You'll bring unexpected smiles to colleagues' faces with these ingenious greetings.
How to Measure Social Media: A Step-by-Step Guide to Developing and Assessing Social Media ROI
Nichole Kelly | Que Publishing

How to Measure Social Media: A Step-by-Step Guide to Developing and Assessing Social Media ROI

$11.90

Goodreads rating: 3.43

$11.90

If you're looking to justify your social media marketing efforts with hard data, "How to Measure Social Media" could be just the guide you need. Nichole Kelly breaks down the process of linking social media strategies directly to ROI, giving professionals like you the tools to communicate the value of your campaigns clearly to stakeholders. It's practical, focused on measurable outcomes, and especially useful if you've faced challenges proving the financial benefits of your social strategies.
Graphis Advertising 1998 - Thryft
B. Martin Pedersen | Unkno

Graphis Advertising 1998

$9.90

Goodreads rating: 0.0

$9.90

91% off est. retail
Graphis Advertising 1998 is a perfect read for graphic designers and advertising professionals seeking inspiration. The book features a curated collection of the most innovative and effective ads of the year, providing readers with a unique showcase of the industry's latest trends and techniques. The book's hardback format and 256 pages of stunning visuals make it a valuable addition to any design library.
Learning Intelligence: Innovative and Digital Transformative Learning Strategies - Cultural and Social Engineering Perspectives
Kumaran Rajaram | Springer

Learning Intelligence: Innovative and Digital Transformative Learning Strategies - Cultural and Social Engineering Perspectives

$74.90 $37.90 49% off

Goodreads rating: 0.0

$74.90 $37.90 49% off

84% off est. retail
If you're navigating the intricate maze of modern education, either as an academic leader or in corporate management, this book could become your new compass. It's not just that it offers frameworks; it delves deep into transforming the very culture of learning—which is paramount in fostering future global leaders. It's a visionary's guide to making an impact on students and the educational structure as we know it.
Powerful Conversations: How High Impact Leaders Communicate
Philip J. Harkins, Warren Bennis  | Mcgraw Hill

Powerful Conversations: How High Impact Leaders Communicate

$9.90 $7.90 20% off

Goodreads rating: 3.67

$9.90 $7.90 20% off

78% off est. retail
If you're aiming to cultivate a more dynamic presence in your professional sphere, "Powerful Conversations" might just be the key. Phil Harkins gives a master class in transforming everyday interactions into opportunities for impact and leadership growth. The strategies within are not only actionable but have been proven to work for industry leaders. Whether you're looking to strengthen your organization or enhance your personal communication prowess, this book is your coach.
Building an Intranet For Dummies - Thryft
John W. Fronckowiak | John Wiley & Sons Inc

Building an Intranet For Dummies

$8.90 $3.90 56% off

Goodreads rating: 0.0

$8.90 $3.90 56% off

92% off est. retail
This guide is perfect for business owners or managers who want to streamline communication and increase efficiency within their company. With clear instructions and a focus on essential technologies, Building an Intranet For Dummies is an easy-to-follow resource for creating an effective intranet system. Users can expect to learn how to improve corporate communications and create a better workflow overall.
Understanding the Business Environment: Inside and Outside the Organisation - Thryft
Claire Capon | Financial Times

Understanding the Business Environment: Inside and Outside the Organisation

$15.90

Goodreads rating: 3.58

$15.90

90% off est. retail
If you're diving into the world of business studies, Capon's book could be your ideal starting block. It frames the complexities of organizational environments in a way that's accessible yet thorough, perfect for grounding your understanding in both theory and practice. Whether you're a student or an emerging professional, you'll find it packed with insights that will help you navigate the intricacies of the business world.
Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer - Thryft
Robert L. Shook, C. Britt Beemer  | Crown Business

Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer

$8.90 $3.90 56% off

Goodreads rating: 3.1

$8.90 $3.90 56% off

87% off est. retail
This book could be a good read for you if you want to understand the psychology behind consumer behavior and learn effective marketing strategies. The author provides eye-opening research and statistics on American consumers that will help you improve your advertising, public relations, customer service, and strategic planning. With its revolutionary prescriptions, this book will equip you with the knowledge to win in today's competitive consumer market. So, dive into the world of predatory marketing and gain valuable insights to stay ahead in the business world!
One Show Interactive: No. 22 - Thryft
The One Club | Rotovision

One Show Interactive: No. 22

$19.90 $8.90 55% off

Goodreads rating: 0.0

$19.90 $8.90 55% off

89% off est. retail
If you're looking to be inspired by the creative trends in the digital advertising world, One Show Interactive offers you a goldmine of excellence. It's not just about showcasing the winners; it's about diving into their strategies, structures, and designs through insightful commentary. The included CD-ROM is your interactive gateway to these innovative campaigns, making it a tactile learning experience for anyone passionate about the evolution of advertising and design.
Doing Church As a Team - Thryft
Wayne Cordeiro | New Hope Resources

Doing Church As a Team

$8.68 $3.90 55% off

Goodreads rating: 4.09

$8.68 $3.90 55% off

If you're feeling like your spiritual community could really benefit from a tightening of bonds and a shared sense of mission, "Doing Church As A Team" by Wayne Cordeiro is a significant guide. This book underlines the value of collaboration and inclusivity in ministry, principles that could rejuvenate and add new dimensions to any church's operations. It's a call to action that might just transform how you engage with your faith community.
Sams Teach Yourself Microsoft SQL Server T-SQL in 10 Minutes
Ben Forta | Sams Publishing

Sams Teach Yourself Microsoft SQL Server T-SQL in 10 Minutes

$13.90 $9.90 29% off

Goodreads rating: 4.24

$13.90 $9.90 29% off

If you're pressed for time but keen to learn Microsoft SQL Server's T-SQL, this is your go-to guide. Each 10-minute lesson in the book is highly focused and practical, perfect for grasping the basics and mastering more advanced concepts like joins and subqueries. It's ideal for anyone looking for an efficient way to become proficient without getting bogged down in unnecessary details.
Right or Wrong: The Memoirs of Lord Bell
Tim Bell | Bloomsbury Continuum

Right or Wrong: The Memoirs of Lord Bell

$13.90 $7.90 43% off

Goodreads rating: 3.62

$13.90 $7.90 43% off

84% off est. retail
If politics behind the scenes piques your interest, "Right or Wrong" could be an intriguing read for you. Lord Bell doesn't shy from boasting about his influence on significant political events from Thatcher's rise to the end of Apartheid. His firsthand insights and unapologetic opinions offer a front-row seat to the convergence of media, politics, and power.
Opt-In Marketing: Increase Sales Exponentially With Consensual Marketing
Ernan Roman | Mcgraw-hill

Opt-In Marketing: Increase Sales Exponentially With Consensual Marketing

$34.90

Goodreads rating: 3.67

$34.90

If you're intrigued by the idea of boosting your sales while maintaining ethical practices, "Opt-in Marketing" is a resource you shouldn't miss. It offers innovative insights into forming sustainable, consensual relationships with customers, emphasizing long-term success. You'll find practical steps that flip the script on traditional, intrusive marketing—valuable for anyone looking to evolve in the digital marketing landscape.
Space Planning: Designing the Office Environment
Lila Shoshkes | Architectural Record Books

Space Planning: Designing the Office Environment

$10.90 $8.90 18% off

Goodreads rating: 0.0

$10.90 $8.90 18% off

If you're someone who spends a lot of time in an office, this book could transform your daily environment. It artfully combines aesthetic with function, ensuring that your workspace is not only visually pleasing but also conducive to productivity and overall well-being. The wisdom within its pages can help create an office that energizes and inspires.
The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly-- Using Only E-Mail
Joe Vitale, Jo Han Mok  | John Wiley & Sons Inc

The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly-- Using Only E-Mail

$8.90 $4.90 45% off

Goodreads rating: 3.43

$8.90 $4.90 45% off

84% off est. retail
You're diving into the digital market, hunting for strategies to monetize your online presence, and "The E-Code" is like the treasure map you've been seeking. The combined wisdom packed in this book comes from those who've walked the path and struck gold. It's not about overnight wealth; it's about actionable, concrete steps to turn your e-mails into a revenue-generating machine—perfect for anyone ready to take their digital hustle to the next level.
Easy Facebook - Thryft
Michael Miller | Que Pub

Easy Facebook

$12.90 $4.90 62% off

Goodreads rating: 2.0

$12.90 $4.90 62% off

87% off est. retail
If you're new to the world of social media and the idea of diving into Facebook feels overwhelming, "Easy Facebook" could be your life-saver. With its step-by-step, fully illustrated instructions, this book eliminates the intimidation factor. It handholds you through each task, from creating an account to managing privacy. It's like having a friend by your side as you join the digital social sphere.
Annabel Williams Book of Wedding and Portrait Photography - Thryft
Annabel Williams | Rotovision

Annabel Williams Book of Wedding and Portrait Photography

$8.90 $3.90 56% off

Goodreads rating: 3.91

$8.90 $3.90 56% off

89% off est. retail
If you're eager to inject more life and modern flair into your photography, Annabel Williams' book could be an inspiring mentor. It offers more than just technical knowledge; it provides a personal insight into creating dynamic, commercially viable, and emotionally resonant photographs that stand the test of time. This guide is perfect for any photographer looking to break free from conventional constraints and embrace a fresher, more expressive approach to capturing those special moments.
Proactive Selling: Control the Process-Win the Sale - Thryft
William "Skip" Miller | Amacom Books

Proactive Selling: Control the Process-Win the Sale

$8.90 $3.90 56% off

Goodreads rating: 3.77

$8.90 $3.90 56% off

86% off est. retail
If you're in sales and looking to enhance your approach, "Proactive Selling" could be the edge you need. It's not just about closing a deal; it's about understanding and focusing on the buyer throughout the process. This book offers tactics that help you keep the buyer’s needs and mindset at the forefront, which in turn can increase your success rate.
Techno Ready Marketing : How and Why Your Customers Adopt Technology - Thryft
Charles L. Colby, A. Parasuraman  | Free Press

Techno Ready Marketing : How and Why Your Customers Adopt Technology

$5.90 $3.90 34% off

Goodreads rating: 4.0

$5.90 $3.90 34% off

91% off est. retail
This book is valuable for business owners and managers who want to know how to navigate the rapidly changing technological landscape to enhance their relationship with customers. The unique feature of the book is its classification of customers as explorers, pioneers, skeptics and laggards, helping readers to customize their technology-based products to different market segments. Reading this book can help users measure how receptive their customers are to adopting technology and obtain insights into improving their marketing strategies.
Ad Women: How They Impact What We Want, Need, & Buy
Juliann Sivulka | Prometheus

Ad Women: How They Impact What We Want, Need, & Buy

$40.90 $32.90 20% off

Goodreads rating: 3.08

$40.90 $32.90 20% off

If you're intrigued by the intersection of feminism, history, and advertising, "Ad Women" will certainly resonate with you. Juliann Sivulka doesn't just narrate a history; she brings to life the pivotal roles women played in an industry that shaped societal norms and expectations. It's not just a story about ads – it's a story about struggle, empowerment, and the indelible mark women left on consumer culture. Expand your understanding of the ad world and the unsung heroines who changed it from the inside out.
How to Speak So People Listen: Grab Their Attention and Get Your Message Heard
Mike Clayton | Pearson

How to Speak So People Listen: Grab Their Attention and Get Your Message Heard

$13.90

Goodreads rating: 3.16

$13.90

42% off est. retail
Imagine walking into a meeting, confident that every word you say will be heard and valued. "How to Speak So People Listen" is like having a personal coach to guide you through the maze of modern communication. Mike Clayton offers practical strategies to ensure you're not just talking into the void but truly connecting and making an impact. Whether you're a professional aiming to lead with authority or merely improve your everyday interactions, this book could be the key to elevating how you're perceived and how well your ideas are received.
Married to the Brand
William J. McEwen | Gallup Press

Married to the Brand

$8.26

Goodreads rating: 3.31

$8.26

31% off est. retail
This book explores how some companies manage to create a strong relationship with their consumers, resulting in a lasting and satisfying connection. Through years of research and consumer stories, the author explains the emotions that need to be present in order for a customer to feel connected to a brand and the steps that marketers need to take to build and maintain these emotional connections.
Moving Mountains: Lessons in Leadership and Logistics from the Gulf War - Thryft
Jeffrey L. Cruikshank, William G. Pagonis  | Harvard Business School Pr

Moving Mountains: Lessons in Leadership and Logistics from the Gulf War

$10.71 $3.90 64% off

Goodreads rating: 3.82

$10.71 $3.90 64% off

87% off est. retail
If you're fascinated by the combination of military strategy and the often-overlooked aspect of logistics, "Moving Mountains" might be the book for you. It provides a captivating first-hand account which could give you not just a history lesson, but also a masterclass in leadership and efficiency under pressure. General William G. Pagonis's insights could be especially invaluable if you're interested in management or just love learning about the behind-the-scenes of historical events.
Cue and Cut : A Practical Approach to Working in Multi-Camera Studios - Thryft
Roger Singleton-Turner | Manchester University Press

Cue and Cut : A Practical Approach to Working in Multi-Camera Studios

$6.02 $3.90 35% off

Goodreads rating: 3.33

$6.02 $3.90 35% off

92% off est. retail
"Cue and Cut" is an excellent guide for individuals interested in working in television studios or pursuing a career in multi-camera content creation. The book offers practical advice, from understanding the equipment required to producing a polished result. The book is based on the first-hand experience of the author, who has worked with the top production crews in the BBC and ITV. With extensive coverage of multi-camera aspects, "Cue and Cut" is recommended for undergraduate, HND, B.Tech, post-graduate students, and anyone interested in mastering the multi-camera studio, regardless of their experience level.
The New Marketing Paradigm: Integrated Marketing Communications - Thryft
Robert F. Lauterborn, Don E. Schultz  | Mcgraw-hill

The New Marketing Paradigm: Integrated Marketing Communications

$5.90 $3.90 34% off

Goodreads rating: 3.67

$5.90 $3.90 34% off

87% off est. retail
Recommendation: The New Marketing Paradigm is a highly recommended read for marketers looking to take their customer engagement to the next level. It offers insights on why traditional mass marketing no longer works and how integrated communications programs can better respond to the needs of individual customers. Don Schultz shares his extensive knowledge on how to shift marketing strategies towards customer-focused approaches, making this book a must-read for modern marketers.
Pocket Guide to Technical Communication
William S. Pfeiffer | Prentice Hall

Pocket Guide to Technical Communication

$10.90

Goodreads rating: 4.04

$10.90

If you're eager to polish your professional writing skills, this book is a practical toolkit. It's not just about getting words on a page; it's a mentor guiding you through crafting effective resumes, business letters, and more. With templates to emulate and exercises to practice, it's like having an expert sitting right beside you. Whether you're a student or a professional, this guide will refine your communication prowess for the modern business world.
Virtual Collaboration - Work From Anywhere, Overcommunicate, Avoid Isolation - Thryft
Harvard Business Review | Harvard Business Review Press

Virtual Collaboration - Work From Anywhere, Overcommunicate, Avoid Isolation

$7.90 $3.90 51% off

Goodreads rating: 3.33

$7.90 $3.90 51% off

79% off est. retail
Recommendation: - This book is a must-read for anyone navigating the world of virtual collaboration. It provides practical tips and strategies to overcome the unique challenges of remote work. The book's most distinctive feature is its focus on building productive relationships in a virtual setting, making it an invaluable resource for fostering effective communication and teamwork. Whether you're a seasoned remote worker or new to the virtual workspace, this book will help you thrive in the world of virtual collaboration.
Successful Catalogs
Steve Warsaw | Visual Reference Pub Inc

Successful Catalogs

$17.90

Goodreads rating: 0.0

$17.90

If you're venturing into the world of catalog marketing, "Successful Catalogs" by Steve Warsaw could be a treasure trove for you. It's a visual journey featuring a variety of top-notch catalogs that have made a mark in the retail and B2B world. By perusing this book, you'll grasp the nuances of niche marketing through the lens of successful businesses. It's like having a mentor in book form to guide you on what makes a catalog stand out.
Marketing
Carl D. McDaniel | Longman

Marketing

$10.90 $5.90 46% off

Goodreads rating: 3.5

$10.90 $5.90 46% off

86% off est. retail
If you're diving into the world of marketing, this book is like your personal GPS. It doesn't just scratch the surface; it's a deep dive that's constantly refreshed with the latest industry standards and examples. Think of it as your all-in-one, updated marketing mentor, brilliantly explaining how every piece of the marketing mix fits together in the real world.
Digital Wedding Photography: Capturing Beautiful Memories
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

$21.90

Goodreads rating: 3.87

$21.90

Glen Johnson's expertise shines in "Digital Wedding Photography," making it a valuable asset for anyone passionate about capturing weddings or pursuing photography as a business. The updated full-color edition offers actionable tips and new photographic illustrations to enhance your skills. Moreover, it's a smart pick for photographers looking to marry their creative eye with savvy marketing strategies to grow their own brand.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.