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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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50 Winning Answers to Interview Questions: Everything You Need to Know to Prepare Yourself for the Job Interview - Thryft

50 Winning Answers to Interview Questions: Everything You Need to Know to Prepare Yourself for the Job Interview

$11.90 $3.90 67% off

$11.90 $3.90 67% off

77% off est. retail
This book would be a good read for anyone seeking to master the interview process. With 50 concise and winning answers, it provides valuable insights and guidance on how to confidently tackle any job interview. It covers everything you need to know to prepare yourself, making it an essential resource for job seekers.
Visualize Complex Processes With Microsoft Visio
David Parker, Senaj Lelic  | Packt Publishing

Visualize Complex Processes With Microsoft Visio

$24.90

Goodreads rating: 0.0

$24.90

49% off est. retail
If you've ever felt overwhelmed by the thought of mapping intricate business processes, this book is your ally. David J. Parker and Senaj Lelic have crafted a practical guide to harness Microsoft Visio for creating comprehensive, easily understandable flowcharts. Their expertise will help you visualize complex systems effectively, ensuring everyone on your team is on the same page and opening doors to process improvement. Plus, their attention to collaborative and secure flow management across Microsoft's suite is invaluable for integrated business solutions.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

$32.90 $16.90 49% off

Goodreads rating: 4.0

$32.90 $16.90 49% off

90% off est. retail
For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.
Screen Future Paperback - Thryft
Brian David Johnson | Intel Press

Screen Future Paperback

$7.90 $3.90 51% off

Goodreads rating: 3.6

$7.90 $3.90 51% off

91% off est. retail
Screen Future Paperback could be a good read for media enthusiasts and professionals who are interested in the intersection between technology and entertainment. This book offers a well-researched and visionary analysis of the future of media, providing insights into the people, technology, and economics that are shaping the entertainment industry. One of the most distinctive features of the book is its blending of social and computer sciences, media history, and engaging conversations with industry experts, making it an illuminating, informative, and interesting read for anyone interested in this field.
Social Media for Baby Boomers - How to Translate Your Decades of Knowledge and Experience into Social Influence
Sandra D'Souza | Rethink Press Limited

Social Media for Baby Boomers - How to Translate Your Decades of Knowledge and Experience into Social Influence

$8.90 $4.90 45% off

Goodreads rating: 0.0

$8.90 $4.90 45% off

83% off est. retail
If the rapidly changing landscape of social media feels overwhelming, Sandra D'Souza offers a lifeline specifically tailored for your generation. Imagine flipping through pages that decode hashtags and online personas in a language that resonates with the wisdom of your years. This isn't just about joining the bandwagon; it's about amplifying the wealth of your life's experience across a new, digital frontier. Whether for business savvy or personal growth, "Social Media For Baby Boomers" is your companion in the social media sphere.
Atm Networks : Concepts, Protocols, Applications - Thryft

Atm Networks : Concepts, Protocols, Applications

$6.90

$6.90

90% off est. retail
This book is a comprehensive guide to understanding and implementing ATM networks. It covers from basic concepts to advanced protocols and applications of ATM technology. Recommended for network engineers and telecommunication professionals.
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
George S. Day | Free Press

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

$8.90 $4.90 45% off

Goodreads rating: 3.5

$8.90 $4.90 45% off

89% off est. retail
This book could be a gem if you're looking to dive deep into customer-centric business strategies. George S. Day has distilled a decade of research and real-world examples into insights that can transform your approach to marketing. If you aim to understand the intricacies of market orientation and customer value, and plan to apply these principles to attract and retain valuable customers, this read will be right up your alley. Your takeaways could be the competitive edge your business needs.
Communication in Business : Strategies and Skills - Thryft
Judith Dwyer | Pearson Education Australia

Communication in Business : Strategies and Skills

$16.90 $3.90 77% off

Goodreads rating: 0.0

$16.90 $3.90 77% off

This book is ideal for business professionals who want to improve their communication skills. It covers essential strategies for effective communication, as well as practical applications in the business world. Readers will appreciate the author's clear writing style and the book's comprehensive coverage of the topic. Overall, it's a must-read for anyone who wants to communicate more effectively in the workplace.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
David Meerman Scott | Wiley

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly

$9.17

Goodreads rating: 3.85

$9.17

82% off est. retail
Given how swiftly marketing trends evolve, "The New Rules of Marketing & PR" is an invaluable aid for staying ahead of the curve. Whether you're a marketer or a business owner, David Meerman Scott's book offers practical guidance to leverage digital tools effectively. It's a treasure trove of insights for anyone keen to update their strategies and truly engage with customers in the dynamic realm of digital marketing.
Successful Presentations for Dummies
Malcolm Kushner | For Dummies

Successful Presentations for Dummies

$10.90 $7.90 28% off

Goodreads rating: 3.92

$10.90 $7.90 28% off

70% off est. retail
If public speaking sends chills down your spine, or if you're looking to spice up your presentations, this book is a game-changer. It's like having a wise mentor taking you by the hand, breaking down the complexities of captivating audiences into digestible, manageable tips. With this guide, you can transform nerves into convincing enthusiasm that'll make any topic you present as engaging as a bestselling novel.
Public Relations Metrics : Research and Evaluation - Thryft
Betteke van Ruler, Dejan Verčič, Ana Tkalac Verčič  | Routledge

Public Relations Metrics : Research and Evaluation

$28.90 $9.90 66% off

Goodreads rating: 4.0

$28.90 $9.90 66% off

89% off est. retail
This book is a valuable resource for PR professionals and academics alike. It offers comprehensive coverage of various methods for measuring and evaluating the effectiveness of public relations campaigns. The book is written by experts from around the world, making it a truly global resource. It provides a practical guide to implementing measurement and evaluation programs, and offers insights that will be useful for anyone interested in evaluating the impact of their PR efforts.
Bullet Proof Presentations: No One Will Ever Shoot Holes in Your Ideas Again! - Thryft
G. Michael Campbell | Weiser

Bullet Proof Presentations: No One Will Ever Shoot Holes in Your Ideas Again!

$9.90 $3.90 61% off

Goodreads rating: 2.0

$9.90 $3.90 61% off

88% off est. retail
Imagine walking into your next presentation brimming with confidence, knowing your ideas are bulletproof. That's the transformation this book promises. G. Michael Campbell's guidance is like having a personal coach helping you to organize, deliver, and impress during any speaking engagement. This book doesn't just give tips—it provides a comprehensive blueprint to take the stage assured you'll captivate your audience.
1,001 Phrases You Need to Get a Job
Nancy Schuman, Burton Jay Nadler  | Adams Media

1,001 Phrases You Need to Get a Job

$13.90 $4.90 65% off

Goodreads rating: 4.05

$13.90 $4.90 65% off

82% off est. retail
If you're stepping into the job market, this book could serve as a secret weapon. It's packed with carefully crafted phrases that can give you an edge in interviews and professional correspondence. Imagine feeling prepared and confident in any job-hunting situation—this book aims to get you there.
On Course for Business: Women and Golf
Suzanne Woo | John Wiley & Sons Inc

On Course for Business: Women and Golf

$10.90 $6.90 37% off

Goodreads rating: 2.0

$10.90 $6.90 37% off

If you're a woman looking to break into the traditionally male-dominated realm of business golf, this book is tailored for you. Suzanne Woo offers insights that are particularly beneficial for women aiming to leverage golf as a strategic networking tool. It's practical, empowering, and fills a unique niche – guiding you in using the green for career gains.
Search and Social: The Definitive Guide to Real-Time Content Marketing - Thryft
Rob Garner | Sybex

Search and Social: The Definitive Guide to Real-Time Content Marketing

$25.90 $5.90 77% off

Goodreads rating: 3.92

$25.90 $5.90 77% off

88% off est. retail
If you're looking to invigorate your brand's digital presence, "Search and Social" might be just the ticket. It’s a treasure trove crafted for those wanting to master the art of online visibility and customer engagement. Garner merges SEO with social media, providing a clear-cut guide for executing content that resonates with customers—day or night. It's especially useful if you’re keen to stay ahead in the constantly buzzing digital marketing landscape.
The Public Relations Writer's Handbook: The Digital Age
Carol Ames, Don Spetner, Merry Aronson  | Jossey-bass

The Public Relations Writer's Handbook: The Digital Age

$16.90

Goodreads rating: 3.65

$16.90

70% off est. retail
Whether you're just starting in public relations or looking to refine your writing, this handbook can act as your compass. It breaks down the art into bite-sized, manageable pieces, making it easier for you to craft compelling narratives that resonate in our fast-paced digital world. With its emphasis on modern strategies and practical examples, it's like having a mentor guiding your every keystroke.
New Cutting Edge Advanced Teacher's Book and Test Master CD-Rom Pack - Thryft

New Cutting Edge Advanced Teacher's Book and Test Master CD-Rom Pack

$18.90 $3.90 79% off

$18.90 $3.90 79% off

New Cutting Edge Advanced Teacher's Resource Book is an indispensable resource for ESL teachers working with advanced students. It provides comprehensive teacher's notes and tips, as well as a photocopiable resource bank with additional materials to reinforce spoken and written English. The inclusion of the Test-Master CD-ROM allows for easy customization of placement, module, mid-course, and end-of-level tests. Highly recommended for teachers looking to take their teaching to the next level.
The Marketing Plan: A Practitioner's Guide
John Westwood | Kogan Page

The Marketing Plan: A Practitioner's Guide

$9.90

Goodreads rating: 3.0

$9.90

If you're looking to boost your company's performance, John Westwood's "The Marketing Plan" is like a compass guiding you through the challenging terrain of marketing strategy. Since it simplifies the process into clear steps, you'll find it an indispensable resource whether you're a seasoned marketer or new to the game. This book could be the key to unlocking your business's potential.
Communicating at Work: Principles and Practices for Business and the Professions
Ronald B. Adler, Jeanne Marquardt Elmhorst  | Mcgraw Hill Higher Education

Communicating at Work: Principles and Practices for Business and the Professions

$17.90 $4.90 73% off

Goodreads rating: 3.52

$17.90 $4.90 73% off

If you're looking to step up your professional game, "Communicating at Work" is an ace in the hole. It's not just a book; it's a toolkit that blends academic prowess with real-world expertise, catering to the ever-evolving business landscape. The authors' firsthand experience in coaching and their multicultural approach will give you the edge you need to communicate effectively in today's diverse work environments, be it through presentations, team collaborations, or handling new technologies.
Pitman 2000 Shorthand: First Course
Pitman Publishing | Trans-atlantic Publications, Inc.

Pitman 2000 Shorthand: First Course

$13.90 $7.90 43% off

Goodreads rating: 3.0

$13.90 $7.90 43% off

If you're keen on boosting your note-taking efficiency, "Pitman 2000 Shorthand" could be a game-changer. Its structured approach gradually teaches the shorthand system, making it accessible even if you're just starting out. This book stands out for its clarity and progressive exercises that build your skills in a practical manner.
Dress Smart Men : Wardrobes That Win in the New Workplace - Thryft
Jeff Stone, Kim Johnson Gross  | Grand Central Publishing

Dress Smart Men : Wardrobes That Win in the New Workplace

$11.90 $4.90 59% off

Goodreads rating: 3.76

$11.90 $4.90 59% off

89% off est. retail
This book is a must-read for any man looking to navigate the complexities of dressing for success in the modern workplace. With insights and advice from top professionals, it provides practical tips on how to dress appropriately for your industry, helping you stand out and make a lasting impression. Transform yourself from geek to GQ and take charge of your professional image with this invaluable guide.
Electronic Marketing and the Internet - Thryft
Stewart & Westberg Kate Adam | Prentice Hall

Electronic Marketing and the Internet

$9.90 $3.90 61% off

Goodreads rating: 0.0

$9.90 $3.90 61% off

This book could be a good read for you if you want to navigate the world of electronic marketing and understand its significance for marketers. With its practical approach and interactive format, it allows you to dive into the subject and engage with the material. By addressing common questions and providing hands-on activities, it ensures that you grasp the concepts and apply them in real-life situations. Master the digital landscape and stay ahead in the ever-evolving marketing industry with this comprehensive guide.
Hardball Selling: How to Turn the Pressure on, without Turning Your Customer Off - Thryft
Robert L. Shook | Sourcebooks

Hardball Selling: How to Turn the Pressure on, without Turning Your Customer Off

$9.90 $3.90 61% off

Goodreads rating: 3.78

$9.90 $3.90 61% off

87% off est. retail
If you're looking to join the elite top 5 percent of salespeople, "Hardball Selling" is the guide for you. Robert L. Shook shares his 17 years of experience in the trenches, teaching you the provocative and controversial tactics that will set you apart from the competition. This book will show you how to take control of the sale without turning your customer off, allowing you to close deals with confidence. Highly recommended by industry experts, "Hardball Selling" is a must-read for ambitious salespeople looking to up their game.
Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More - Thryft
Charles Marsh, David W. Guth, Bonnie Poovey Short  | Routledge

Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More

$25.90 $7.90 69% off

Goodreads rating: 3.62

$25.90 $7.90 69% off

95% off est. retail
Strategic Writing provides a comprehensive guide to various types of written communication, making it ideal for students and professionals looking to improve their skills. The "recipe" approach and numerous examples are especially helpful, and the spiral binding makes it easy to use. This book is highly recommended for anyone looking to improve their writing abilities and achieve success in PR, advertising, or business communication.
Fast Forward Your Etiquette - 10 Steps To Conduct Yourself With Poise At Work & At Play

Fast Forward Your Etiquette - 10 Steps To Conduct Yourself With Poise At Work & At Play

$8.90 $3.90 56% off

$8.90 $3.90 56% off

Whether you're attempting to climb the corporate ladder or just want to present your most polished self during social gatherings, "Fast Forward Your Etiquette" has practical tips that can help. Joshua Luke maps out a clear guide to navigating interpersonal interactions with grace. His advice is especially beneficial for those seeking to make a strong impression and build lasting professional and personal connections.
Business Writing for Dummies
Sheryl Lindsell-Roberts | For Dummies

Business Writing for Dummies

$9.90 $5.90 40% off

Goodreads rating: 4.0

$9.90 $5.90 40% off

If you've ever struggled with finding the right tone in a business email or wondered how to structure a compelling proposal, "Business Writing for Dummies" can be your go-to reference. It breaks down the fundamentals of good business communication in a way that's easy to understand and apply. Whether you're just starting out in your career or you're looking to polish your existing skills, this book has practical tips that can make your writing more effective and professional.
Effective Leadership - Thryft
Chris Roebuck | Amacom Books

Effective Leadership

$5.90 $3.90 34% off

Goodreads rating: 5.0

$5.90 $3.90 34% off

81% off est. retail
This book could be a good read for you if you want to enhance your leadership skills and become an effective leader. Through practical exercises and insightful guidance, Effective Leadership demystifies the concept of leadership and empowers readers to develop their own leadership abilities. Whether you're a seasoned professional or just starting your career, this book will equip you with the tools and knowledge to inspire and motivate your team, leading to greater productivity and success. Discover your leadership potential and unlock a world of possibilities.
The Fundamentals of Creative Photography
David Präkel | Ava Publishing

The Fundamentals of Creative Photography

$4.90

Goodreads rating: 3.62

$4.90

91% off est. retail
If you're interested in photography beyond casual shots, "The Fundamentals of Creative Photography" could be an enlightening read. It's not just about snapping pictures; it's a deep dive into creating images that serve a purpose and satisfy a client's vision. David Prakel's experience translates into practical advice, from skill development to navigating the business side of photography. This book could be your stepping stone to approaching photography with a professional lens.
Naked People Won't Help You
Steve Ozer | Possibility Press

Naked People Won't Help You

$4.90 $3.90 20% off

Goodreads rating: 3.67

$4.90 $3.90 20% off

85% off est. retail
If the thought of public speaking sends shivers down your spine, Steve Ozer's "Naked People Won't Help You" could be your lifeline. Wrapped in a humorous tone, Steve shares his step-by-step process which is both reassuring and actionable, making the elusive art of confident speaking accessible. Ozer's personal triumph over his own fears adds authenticity to his advice, ensuring you feel understood and supported through your journey to speaking success.
The Truth About Negotiations
Leigh L. Thompson | Ft Pr

The Truth About Negotiations

$8.90 $4.90 45% off

Goodreads rating: 3.76

$8.90 $4.90 45% off

86% off est. retail
Leigh L. Thompson's book could be just the resource you're looking for if you're keen to sharpen your negotiation skills. Whether you're in sales, management, or simply looking to improve your day-to-day interactions, the 53 truths laid out here are bite-sized enough to grasp quickly yet powerful enough to make a real impact on your technique. Plus, the promise of better business relationships and win-win outcomes makes it a smart investment of your reading time.
Leading Across New Borders - How to Succeed as the Center Shifts
Ernest Gundling, Karen Cvitkovich, Christie Caldwell  | Wiley

Leading Across New Borders - How to Succeed as the Center Shifts

$8.90 $3.90 56% off

Goodreads rating: 4.0

$8.90 $3.90 56% off

89% off est. retail
Considering the shifting economic power dynamics, "Leading Across New Borders" could be the compass you need in today's global market. It doesn't just theorize but grounds you in practical wisdom, shared by those with boots on the ground in international leadership roles. It's essential for the leader who aims to transcend cultural and organizational boundaries, motivating and guiding diverse teams to success. This guide will equip you with strategies to not only adjust but to thrive amidst the intricate tapestry of global business.
Writing, Researching, Communicating: Communication Skills for the Information Age: Textbook - Thryft
Windschuttle | Mcgraw-hill Education - Europe

Writing, Researching, Communicating: Communication Skills for the Information Age: Textbook

$7.90 $3.90 51% off

Goodreads rating: 0.0

$7.90 $3.90 51% off

This book is a must-read for anyone looking to enhance their communication skills in the digital age. From writing persuasive emails to conducting thorough research, this practical guide provides step-by-step instructions and expert tips. With its focus on the information age, it covers everything you need to know to effectively communicate in today's fast-paced and technology-driven world. Whether you're a student, professional, or simply someone interested in improving your communication abilities, this book is a valuable resource that will improve your skills and help you succeed in any field.
Life's a Game So Fix the Odds: How to Be More Persuasive and Influential in Your Personal and Business Life
Philip Hesketh | Capstone

Life's a Game So Fix the Odds: How to Be More Persuasive and Influential in Your Personal and Business Life

$10.90 $6.90 37% off

Goodreads rating: 3.88

$10.90 $6.90 37% off

If influencing others and steering situations to your advantage is what you need, "Life's a Game So Fix the Odds" by Philip Hesketh could be your playbook. Hesketh, with his expertise in psychology and sales, arms you with strategies to not only enhance your persuasive skills but also to handle conflict with ease, potentially leading to improved financial and personal outcomes. It's a guide to elevating your interpersonal toolkit for those who want to make a tangible impact on their lives and careers.
How to Win in Washington
ernest-wittenberg-elisabeth-wittenberg | Blackwell Publishers

How to Win in Washington

$11.90 $7.90 34% off

Goodreads rating: 3.0

$11.90 $7.90 34% off

89% off est. retail
Considering your interest in the mechanics of political advocacy, "How to Win in Washington" might just be the insight-filled guide you're looking for. It dives into the nitty-gritty of Congress and equips you with strategies for lobbying, using the media, and rallying grassroots support effectively. It's like having a seasoned political strategist whispering in your ear, offering you the keys to unlock the doors of power.
Faxable Greeting Cards - For the Office: 101 Photocopiable and Reusable Fax Greetings for Nearly Every Occasion
John Caldwell | Workman Pub Co

Faxable Greeting Cards - For the Office: 101 Photocopiable and Reusable Fax Greetings for Nearly Every Occasion

$15.90 $9.90 38% off

Goodreads rating: 0.0

$15.90 $9.90 38% off

If you're feeling nostalgic or creative with your office communications, "Faxable Greeting Cards - For the Office" is a quirky throwback that fits the bill. Perfect for someone who loves humor with a vintage twist, embracing a piece of technology from a bygone era as a medium for connection. You'll bring unexpected smiles to colleagues' faces with these ingenious greetings.
Corporate Communication - Thryft
Paul A. Argenti | Irwin/mcgraw-hill

Corporate Communication

$6.90 $3.90 43% off

Goodreads rating: 3.69

$6.90 $3.90 43% off

Corporate Communication is a must-read for anyone interested in learning about effective communication strategies for businesses. The book covers various aspects of corporate communication, including public relations, crisis communication, and stakeholder management. One of its unique features is its inclusion of case studies, which provide real-world examples of successful and unsuccessful communication strategies. Overall, Corporate Communication is a valuable resource for professionals and students alike seeking to improve their communication skills in a corporate setting.
Advertising Principles & Practices: Global Edition - Thryft
Sandra E. Moriarty, Nancy D. Mitchell, William D. Wells  | Not Avail

Advertising Principles & Practices: Global Edition

$19.90 $5.90 70% off

Goodreads rating: 3.61

$19.90 $5.90 70% off

89% off est. retail
This book could be a good fit for aspiring advertisers or marketing students. It offers a comprehensive overview of the industry and also focuses on the shift to digital and consumer-focused advertising. Users have praised the clear language and practical advice given in the book.
Authenticity: Brands, Fakes, Spin and the Lust for Real Life - Thryft

Authenticity: Brands, Fakes, Spin and the Lust for Real Life

$8.90 $3.90 56% off

$8.90 $3.90 56% off

81% off est. retail
If you're feeling overwhelmed by the constant barrage of tailored ads, filtered selfies, and sensational news, "Authenticity" might just resonate with you. David Boyle takes you on a journey through our culture's obsession with realness, unraveling the threads that lead us to yearn for authenticity. It's an eye-opening read that could change the way you consume and value the world around you.
Effective Training - Systems, Strategies, And Practices - Thryft
James W. Thacker | Prentice Hall

Effective Training - Systems, Strategies, And Practices

$10.90

Goodreads rating: 0.0

$10.90

90% off est. retail
This book is a great resource for organizations to understand how to create and implement effective training programs that achieve their goals. The contingency approach provides practical insights for tailoring the training process to individual objectives and constraints. The inclusion of case examples and a step-by-step process guide make it a valuable tool for trainers across industries.
Win the Crowd: Unlock the Secrets of Influence, Charisma, and Showmanship
Steve Cohen | William Morrow

Win the Crowd: Unlock the Secrets of Influence, Charisma, and Showmanship

$38.90

Goodreads rating: 3.98

$38.90

If you've ever wanted to captivate a room and leave a lasting impression, "Win the Crowd" is for you. Steve Cohen pulls back the curtain on the magician’s art of influence and showmanship, giving you practical tools to enhance your charisma. Whether it's for career advancement, social success, or personal satisfaction, this book might just be the magic wand you need to transform your interpersonal skills.
Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch - Thryft

Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch

$10.90

Goodreads rating: 4.0

$10.90

89% off est. retail
This book is a comprehensive guide for professionals and decision makers in the IT, Telecoms and Media industries looking to create and launch successful mobile services. The author provides real case studies and experiences to help readers understand the challenges and keys to success in this industry. It also highlights the impact of mobile devices and customer behavior on mobile services, and offers best practices for making service environments efficient and powerful. Overall, this book is an invaluable resource for anyone looking to create successful mobile services.
Writing Television Sitcoms - Thryft
Evan S. Smith | Perigee Trade

Writing Television Sitcoms

$5.90 $3.90 34% off

Goodreads rating: 3.46

$5.90 $3.90 34% off

83% off est. retail
If you aspire to be a comedy screenwriter, this book serves as a comprehensive guide that teaches you how to write a funny script and pitch your show idea with examples from new and classic shows. It also provides insights from top writer-producers and explains how new-media developments can help you break into the business, making it an excellent starting point for beginners.
Public Relations Writing and Media Techniques : International Edition - Thryft
Wilcox | Pearson International

Public Relations Writing and Media Techniques : International Edition

$17.90 $3.90 78% off

Goodreads rating: 3.57

$17.90 $3.90 78% off

This book is a valuable resource for anyone in the field of public relations. With real-world examples and step-by-step procedures, readers can learn how to reach various audiences through traditional and social media. The book emphasizes the importance of writing, producing, and distributing effective PR materials.
Introducing Management in a Week
Martin Manser | Hodder & Stoughton

Introducing Management in a Week

$8.90 $6.90 22% off

Goodreads rating: 1.0

$8.90 $6.90 22% off

If you've got ambitions that stretch into management, but time isn't on your side, "Introducing Management in a Week" is a gem. It's ideal for the career-focused individual eager to gain quick, yet meaningful insights into managerial essentials. The convenient seven-day format combines simplicity and depth, making it an efficient roadmap for your career ascent.
The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World
Chris Barr, Yahoo!  | St. Martin's Griffin

The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

$10.90

Goodreads rating: 4.0

$10.90

77% off est. retail
If you're venturing into the digital content arena, this guide is your trusty sidekick. The Yahoo! Style Guide breaks down the complexities of web writing and optimization in a way that’s both accessible and practical. Consider it a must-read for fine-tuning your digital voice and ensuring your online presence is both engaging and discoverable.
Principles of Service Marketing and Management: International Edition - Thryft

Principles of Service Marketing and Management: International Edition

$22.90 $3.90 83% off

$22.90 $3.90 83% off

If you're looking into sharpening your understanding of service-oriented businesses, this book is for you. It dives deep into the nuances of marketing and managing services, going beyond basic marketing principles. It’s an essential read for students or professionals seeking a rigorous, academically grounded perspective on how to effectively market various service categories.
The Dow Jones-Irwin Handbook of Telecommunications - Thryft
James Harry Green | Mcgraw-hill Professional Publishing

The Dow Jones-Irwin Handbook of Telecommunications

$5.90 $3.90 34% off

Goodreads rating: 3.11

$5.90 $3.90 34% off

If you're fascinated by the world of telecommunications and want to understand its inner workings, "The Dow Jones-Irwin Handbook of Telecommunications" is the book for you. This semi-technical guide breaks down the complex technology in an understandable fashion, giving you insight into how different components interrelate. It delves into topics such as equal access, digital transmission, voice/data integration, and more. Whether you're a tech enthusiast or just curious about the impact of the AT&T breakup, this book will demystify the intricacies of telecommunications in the post-AT&T era.
Lifestyle and Event Marketing: Building the New Customer Partnership
Barry Lenson, Alfred L. Schreiber  | Mcgraw-hill

Lifestyle and Event Marketing: Building the New Customer Partnership

$32.90 $19.90 40% off

Goodreads rating: 4.0

$32.90 $19.90 40% off

As a book-keeper at Thryft, I notice that 'Lifestyle and Event Marketing' frequently catches the eye of strategic thinkers and empathetic marketers. If aligning business success with societal impact resonates with you, Alfred Schreiber's guide could amplify your campaigns and consumer connections. It's not just about selling; it's about shaping a brand that embodies your customers' deepest convictions and cultural passions.
The Complete Guide to American Film Schools and Cinema and Television Courses
Ernest Pintoff | Penguin Books

The Complete Guide to American Film Schools and Cinema and Television Courses

$8.90

Goodreads rating: 4.0

$8.90

Imagine you're passionate about filmmaking but overwhelmed by choices. This guide does more than list schools; it offers a deep dive into the film and television academic landscape, giving you a leg up in choosing the right institution. It's not just about the names; it's about understanding the particular strengths and philosophies of each program and hearing firsthand experiences that can help you shape your future in cinema or television. With this book, you can confidently map out your educational journey, armed with insider knowledge and expert advice.
Presenting for Professionals - Thryft
Janet Baguley, Phil; Bateman | John Murray Press

Presenting for Professionals

$5.90 $3.90 34% off

Goodreads rating: 0.0

$5.90 $3.90 34% off

81% off est. retail
This book provides practical guidance on how to effectively plan, prepare and deliver a presentation that captures the audience's interest. It addresses common mistakes and provides techniques and tools to enhance the standard of presentations. This is recommended for professionals who already have basic presentation skills, students undergoing professional training programs, or self-starters in professional roles who wish to develop these skills independently.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.