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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Stickier Marketing: How to Win Customers in a Digital Age
Grant Leboff | Kogan Page

Stickier Marketing: How to Win Customers in a Digital Age

$24.90

Goodreads rating: 3.5

$24.90

45% off est. retail
If you're looking to refine your marketing tactics in this fast-paced digital world, "Stickier Marketing" by Grant Leboff is a must-read. The book guides you away from outdated broadcast tactics and towards a new paradigm of building genuine customer engagement. It's particularly effective if creating meaningful, lasting customer relationships is your goal in today's competitive online landscape.
Mastering Web 2.0 : Transform Your Business Using Key Website and Social Media Tools - Thryft
Susan Rice Lincoln | Kogan Page

Mastering Web 2.0 : Transform Your Business Using Key Website and Social Media Tools

$4.90 $3.90 20% off

Goodreads rating: 2.0

$4.90 $3.90 20% off

90% off est. retail
"Mastering Web 2.0" is the ideal book for anyone, from entrepreneurs to established businesses, who is struggling to make sense of the fragmented online world. Susan Rice Lincoln does an excellent job of dissecting the various marketing options available - from social media to email marketing - and presents them in an easy-to-understand format, making it simple to select the most suitable strategies for your business interests. By reading this book, you'll be able to fully appreciate the potential of the internet for your business, eradicating the confusion and hype surrounding online marketing.
David Belson | Chartwell Castle Books

What to Say and How to Say It

$3.90

Goodreads rating: 4.25

$3.90

If you're often finding yourself at podiums or drafting community messages and feeling a bit like a deer in headlights, David Belson's book could be that steady guiding hand you need. It's like a toolbox for communication—practical, straightforward, and filled with ready-to-use templates. Whether you're giving a toast or addressing a town hall, this book equips you for clarity and impact.
Five Essential Steps in Digital Video: A DV Moviemaker's Tricks of the Trade
Denise Ohio | Que

Five Essential Steps in Digital Video: A DV Moviemaker's Tricks of the Trade

$8.90 $5.90 34% off

Goodreads rating: 3.0

$8.90 $5.90 34% off

If filmmaking is your passion, this book is a treasure trove of professional secrets. It's like having a mentor guide you through the digital maze, helping you polish your craft. Unlock the potential of your digital videos with the wisdom it offers – an essential read for budding cinematographers and directors.
Mavericks at Work - Thryft
Mavericks at Work - Thryft

Mavericks at Work

$14.90 $4.90 67% off

$14.90 $4.90 67% off

88% off est. retail
If you're feeling stuck in the traditional business playbook and need a breath of fresh air, "Mavericks at Work" might just be the gust you need. It's like having a conversation with the most unorthodox CEOs who've thrown the rulebook out and still soared to success. It's not just about rebelling for the sake of it; it's about smart, strategic innovation that's as engaging as it is edifying. This could be the navigation chart to steer your business into uncharted, prosperous waters.
Readymade Job Search Letters: All the Letters You Need for a Successful Job Hunt - Thryft
Lynn Williams | Kogan Page

Readymade Job Search Letters: All the Letters You Need for a Successful Job Hunt

$12.90 $3.90 70% off

Goodreads rating: 3.0

$12.90 $3.90 70% off

If you've been stumbling over your words while trying to land that interview, this book could be your hidden ace. It's like having a career coach in your pocket, guiding every keystroke to help you articulate your strengths effectively. Just imagine having a templates galore that you can tweak to reflect your professional story, turning job search woes into wins.
Producing a First-class Newsletter - Thryft

Producing a First-class Newsletter

$6.90 $3.90 43% off

Goodreads rating: 2.5

$6.90 $3.90 43% off

83% off est. retail
This book can be useful for anyone who wants to improve the quality of their newsletters, whether for personal or professional purposes. Barbara Fanson’s book offers practical tips for planning, budgeting, designing, and typesetting newsletters. It covers both traditional typesetting and desktop publishing. Readers can expect to learn important skills on editorial content, style, layout, and design, enabling them to produce newsletters that inform and engage their audience. One of the book’s most distinctive features is its emphasis on creating a first-class newsletter while staying within budget.
Pentagram: The Compendium
Pentagram | Phaidon Inc Ltd

Pentagram: The Compendium

$28.90 $17.90 38% off

Goodreads rating: 4.41

$28.90 $17.90 38% off

If you have an eye for design or simply appreciate creativity in visual communication, "Pentagram: The Compendium" could be a delight for you. This book offers a deep dive into the minds of the partners at one of the world's most renowned design firms. It's like having a mentor guiding you through the complexities of design thinking and execution. Whether you're a student, a professional, or just curious about design, the rich insights and essays in this book will inspire you and perhaps even challenge the way you perceive design in every aspect of life.
The Perfect Presentation - Thryft
Joan Minninger | Main Street Books

The Perfect Presentation

$4.90 $3.90 20% off

Goodreads rating: 4.0

$4.90 $3.90 20% off

77% off est. retail
Recommendation: This book is a must-read for anyone who wants to overcome their fear of public speaking and deliver confident presentations. It offers practical tips on improving memory, dealing with stage fright, and preparing a speech that captivates the audience. Joan Minninger's expertise in the subject shines through and makes this book an essential tool for anyone who wants to succeed in business.
Planet India: How the Fastest Growing Democracy Is Transforming America and the World - Thryft
Mira Kamdar | Scribner

Planet India: How the Fastest Growing Democracy Is Transforming America and the World

$8.90 $4.90 45% off

Goodreads rating: 3.29

$8.90 $4.90 45% off

88% off est. retail
If you're intrigued by international relations and global economies, "Planet India" offers an insightful glance into how a burgeoning democracy can reshape global dynamics. Mira Kamdar presents a convincing narrative about India's rapid advances in technology and its democratic spirit, which might just change the way you perceive global power shifts. As the country navigates environmental and political challenges, this book will broaden your understanding of the delicate interplays shaping our world.
Multimedia Gateway to the Next Millennium - Thryft
Joyce Schwarz, Robert Aston  | Morgan Kaufmann Pub

Multimedia Gateway to the Next Millennium

$38.90 $6.90 82% off

Goodreads rating: 5.0

$38.90 $6.90 82% off

89% off est. retail
If you're intrigued by the early stages of multimedia evolution, this book could be a nostalgic dive into how experts once envisioned our current digital era. While some predictions might now seem outdated, it provides a fascinating time capsule that could give you perspective on just how far we've come and perhaps where we still might be headed, as mapped out by those who were there at the dawn of this revolution.
The Diagrams Book: 50 Ways to Solve Any Problem Visually
Kevin Duncan | Lid Publishing

The Diagrams Book: 50 Ways to Solve Any Problem Visually

$8.90 $8.26 7% off

Goodreads rating: 2.93

$8.90 $8.26 7% off

64% off est. retail
If the psychology behind your shopping cart intrigues you, 'The Art Of Shopping' is a must-read. Siemon Scamell-Katz delves deep into the minds of consumers, blending 20 years of research with real-world examples that make the concepts he describes vivid and relatable. It's a book that reveals the often-unseen forces shaping our purchases and will leave you with a fresh perspective every time you enter a store or click 'add to cart.'
The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts - Thryft
Wally Wood, Jerry Acuff  | Wiley

The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts

$8.90 $3.90 56% off

Goodreads rating: 3.54

$8.90 $3.90 56% off

90% off est. retail
If networking feels like a chore, this book might change your perspective. "The Relationship Edge in Business" doesn't just talk tactics; it emphasizes the genuine human connections that form the backbone of any successful relationship, professional or otherwise. Reading it feels like getting advice from a mentor who truly understands that business is all about people. It could be the nudge you need to take your interpersonal savvy from good to great.
The #1 Sales Teams: Superior Techniques for Maximum Performance - Thryft
Stephan Schiffman | Adams Media

The #1 Sales Teams: Superior Techniques for Maximum Performance

$8.90 $3.90 56% off

Goodreads rating: 4.0

$8.90 $3.90 56% off

87% off est. retail
This book is a must-read for sales team managers who are looking to unlock the full potential of their team. Packed with proven strategies and techniques, it offers practical advice on coaching, managing, and driving sales performance. From creating effective coaching plans to achieving tangible results in the field, this book will empower managers to optimize their team's performance and reach new heights of success. Get ready to unleash the true potential of your sales team!
Presenting for TV and Video
Joanne Zorian-Lynn | A&c Black

Presenting for TV and Video

$8.90 $3.90 56% off

Goodreads rating: 0.0

$8.90 $3.90 56% off

If the thought of speaking on camera fills you with dread, or if you simply want to polish your video presentation skills, this book is a treasure trove of practical advice. Joanne Zorian-Lynn’s expertise could just be the confidence boost you need to shine on screen and nail your next video project or TV appearance.
Job Interviews For Dummies - Thryft
Joyce Lain Kennedy | Hungry Minds Inc

Job Interviews For Dummies

$7.90 $3.90 51% off

Goodreads rating: 3.74

$7.90 $3.90 51% off

81% off est. retail
This comprehensive guide not only teaches you the fundamental steps of a successful interview, but also provides tips on how to research the company, prepare a strong presentation, and effectively answer questions. With the added addition of relatable cartoons, this book is a must-read for any job seeker.
Successful Interview Skills : How to Prepare, Answer Tough Questions and Get Your Ideal Job - Thryft
Rebecca Corfield | Kogan Page Business Books

Successful Interview Skills : How to Prepare, Answer Tough Questions and Get Your Ideal Job

$5.90 $3.90 34% off

Goodreads rating: 3.26

$5.90 $3.90 34% off

83% off est. retail
This book is a great resource for job seekers who want to prepare for an interview. It offers practical advice on how to answer tough questions, make a good impression, and present oneself professionally. The author breaks down the interview process into simple steps, making it easy to follow and understand. Users would appreciate the useful tips, examples, and insights that the book provides, helping them achieve their ideal job.
Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
Philipp Klaus | Palgrave Macmillan

Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

$34.90 $21.90 37% off

Goodreads rating: 3.67

$34.90 $21.90 37% off

70% off est. retail
If you're intrigued by the ever-evolving realm of customer service and the direct impact it has on a company's success, then this book is a goldmine. P. Klaus delivers an insightful and pragmatic approach to enhancing your customer experience game. It's steeped in scientific methodology and brimming with actionable strategies, making it essential for anyone serious about outperforming the competition through top-notch customer service.
Develop Your Marketing Skills - Thryft
Dr Neil Richardson, Ruth M Gosnay  | Kogan Page

Develop Your Marketing Skills

$10.90 $3.90 64% off

Goodreads rating: 3.33

$10.90 $3.90 64% off

86% off est. retail
If you're eager to dive into the world of marketing with a practical approach, "Develop Your Marketing Skills" would be a great pick. It walks you through both foundational concepts and current trends, with a strong emphasis on real-world application. Whether you're an entrepreneur eager to grow your business or a marketing novice wanting to step into the field, this book breaks it all down into manageable insights, giving you the confidence to apply what you learn.
Practical Media Relations - Thryft
Judith Ridgway | Gower Pub Co

Practical Media Relations

$6.90

Goodreads rating: 4.0

$6.90

89% off est. retail
Practical Media Relations by Judith Ridgway is a must-read for anyone interested in mastering media relations. The book not only covers traditional techniques such as press releases and interviews but also delves into electronic communication such as computers and scanners. With practical tips and comprehensive checklists, this revised edition is a valuable guide for students and practitioners alike. Users would appreciate the real-life examples given by the author, making the book more relatable and easy to understand.
Asian Business Customs & Manners
Megan McGinnis, Mary Murray Bosrock  | Meadowbrook

Asian Business Customs & Manners

$17.90 $10.90 39% off

Goodreads rating: 3.9

$17.90 $10.90 39% off

If you're planning to engage with Asian markets or build relationships with Asian partners, this book can serve as your cultural compass. It's not just about avoiding faux pas; it's about understanding the subtleties that facilitate trust and respect in a business context, from Japan to Indonesia. Think of it as an investment in cross-cultural fluency that could pay dividends in successful partnerships.
Mobile Planet: Connecting the World
Guy Daniels, Ian Channing  | Decisive Media Ltd

Mobile Planet: Connecting the World

$13.90 $8.90 36% off

Goodreads rating: 0.0

$13.90 $8.90 36% off

If you're intrigued by how our world has become so interconnected and the role mobile technology has played in it, "Mobile Planet" is a must-read. It provides insights into the revolutionizing effect of mobile devices on communication, which is something you witness daily. This book could change the way you view your smartphone and the invisible threads connecting us all.
Say It With Charts: The Executive's Guide to Visual Communication
Gene Zelazny | Mcgraw Hill

Say It With Charts: The Executive's Guide to Visual Communication

$15.90

Goodreads rating: 3.82

$15.90

71% off est. retail
If you frequently find yourself in the position of needing to convey complex information in a business setting, "Say It With Charts" could be a game changer for you. Gene Zelazny's expertise in creating effective visual aids will guide you through the visual representation of data, ensuring your presentations are both memorable and persuasive. The book is praised for its practical approach, combining traditional techniques with contemporary digital tools, making it an indispensable resource for modern professionals striving for clarity and impact in their communications.
eMarketing Strategies for the Complex Sale
Ardath Albee | Mcgraw Hill

eMarketing Strategies for the Complex Sale

$20.90 $7.90 62% off

Goodreads rating: 3.92

$20.90 $7.90 62% off

If you're navigating the intricate world of complex sales, Albee's book could be your trusty compass. It doesn't just offer run-of-the-mill marketing strategies; it dives into value-based, customer-centric approaches that are necessary in today's dynamic digital marketplace. With this book, you'll learn how to not only reach your customers but also how to resonate with them at every stage of the sales process.
Exploring Marketing Research - Thryft

Exploring Marketing Research

$38.61 $12.90 67% off

$38.61 $12.90 67% off

89% off est. retail
If you're intrigued by how technology revolutionizes data gathering and customer insights, "Exploring Marketing Research" delves into the intersections of IT and marketing in a way that's both accessible and comprehensive. Given the internet's monumental role in shaping today's marketing strategies, you'll find this read provides a deeper understanding of the evolving landscape and prepares you for the market's digital future. It's especially beneficial if you're advancing your career in marketing or spearheading initiatives that hinge on market research.
Advertising Copywriting - Thryft
Philip Ward Burton, Philip Ward Burotn  | Ntc Business Books

Advertising Copywriting

$14.90

Goodreads rating: 3.5

$14.90

90% off est. retail
This book could be a good read for someone who wants to excel in the field of advertising copywriting. With practical instructions and pre-tested principles, it provides valuable insights into creating attention-grabbing headlines and sales-generating copy. Whether you're a student or a professional, Philip Ward Burton's expertise will help you master the art of persuasive advertising writing and take your skills to the next level.
Managing Up! 59 Ways to Build a Career-Advancing Relationship with Your Boss
Michael S. Dobson, Deborah Singer Dobson  | Amacom Books

Managing Up! 59 Ways to Build a Career-Advancing Relationship with Your Boss

$5.90 $3.90 34% off

Goodreads rating: 3.74

$5.90 $3.90 34% off

84% off est. retail
It's like a masterclass for your career trajectory. Mastering the subtle art of positioning yourself favorably in the eyes of those who hold the keys to the next rung on your career ladder isn't just a skill—it's an essential strategy. "Managing Up!" is the tactical guide you need, laid out in actionable steps, to foster a fruitful rapport with your supervisor and cultivate the kind of supportive work environment that can propel your career forward.
The Performance Management Pocketbook
Pam Jones | Management Pocketbooks

The Performance Management Pocketbook

$9.90

Goodreads rating: 3.69

$9.90

If you’re passionate about developing your team's potential and fostering a collaborative work environment, Pam Jones’ insights from her experience at Ashridge Management College could be instrumental. Her book is a compact treasure trove of techniques that could help you not only drive but also measure performance, ensuring you achieve success through your people.
The Ultimate Filmmaker's Guide to Short Films
Kim Adelman | Michael Wiese Productions

The Ultimate Filmmaker's Guide to Short Films

$8.90

Goodreads rating: 3.43

$8.90

If you've been bitten by the filmmaking bug and are dreaming about creating your own short film, this guide is a treasure trove. It strips down the complex process into actionable steps, from the germination of an idea to the final script. You'll find each page is not just instructional but inspirational, pushing you closer to shouting "action!" on your set.
Marketing Management: Asian Perspectives - Thryft
Swee Hoon Ang, Philip Kotler, Siew Meng Leong  | Prentice Hall

Marketing Management: Asian Perspectives

$7.90

Goodreads rating: 3.85

$7.90

90% off est. retail
This book is highly recommended for professionals in the marketing field who are seeking to understand the unique challenges of Asian markets. It offers practical insights into the behavior of Asian consumers and markets, providing updated empirical data and country-by-country analyses. The addition of new marketing examples from China, Hong Kong, and India, as well as end-of-chapter concept applications, make it a valuable resource for real businesses facing marketing challenges in Asia.
ESPN - The Making Of A Sports Media Empire - Thryft
Travis Vogan | University Of Illinois Press

ESPN - The Making Of A Sports Media Empire

$7.90 $3.90 51% off

Goodreads rating: 3.3

$7.90 $3.90 51% off

88% off est. retail
This book is a must-read for sports enthusiasts who are curious about the evolution of ESPN and its impact on the media industry. Travis Vogan provides a comprehensive account of how ESPN transformed from a humble operation into a global sports media empire. Through interviews and archival research, Vogan reveals the genius behind ESPN's cross-promotion strategies and its ability to connect with viewers on a deep level. From the creation of iconic shows like "SportsCentury" and "30 for 30" to its domination of the sports media landscape, this book offers a fascinating glimpse into the remarkable journey of a network that revolutionized the way we consume sports.
We, Me, Them & It: How to Write Powerfully for Business
John Simmons | Marshall Cavendish International (asia) Pte Ltd

We, Me, Them & It: How to Write Powerfully for Business

$10.90 $6.90 37% off

Goodreads rating: 3.9

$10.90 $6.90 37% off

If you're someone who sees language not just as a means of communication but as a living, breathing part of business, 'We, Me, Them & It' could be a treasure trove for you. Through John Simmons' experienced lens, you'll understand how to infuse life into brand language and turn words into tangible assets. It's an eye-opener for anyone looking to elevate their business communication and branding strategies.
Unique: Telling Your Story in the Age of Brands and Social Media
Phil Cooke | Baker Pub Group

Unique: Telling Your Story in the Age of Brands and Social Media

$12.90

Goodreads rating: 3.93

$12.90

If you're feeling lost in the age of Instagram influencers and personal branding, "Unique" could be your compass. It dives into the art of storytelling amidst the digital noise, offering guidance on how to authentically express your story and stand out. This book might just be the key to unlocking your personal brand's potential.
Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy - Thryft
Erik Brynjolfsson, Andrew McAfee  | Digital Frontier Press

Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy

$10.90 $3.90 64% off

Goodreads rating: 3.91

$10.90 $3.90 64% off

82% off est. retail
If you're curious about the intersection of technology and economics, "Race Against the Machine" will offer you a compelling perspective. It’s especially relevant in our rapidly changing job market, where digital advancements are reshaping the landscape. Brynjolfsson and McAfee craft an urgent narrative that captures how innovation fuels both progress and inequality, making it a thought-provoking read for anyone interested in the future of work.
Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the World's Problems - Thryft
Michael Strong, John Mackey  | John Wiley & Sons Inc

Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the World's Problems

$12.32 $3.90 68% off

Goodreads rating: 3.75

$12.32 $3.90 68% off

88% off est. retail
"Be the Solution" is a transformative read for anyone yearning to intertwine their entrepreneurial spirit with a purpose beyond profit. It's an invitation to imagine a world where business and benevolence are not at odds, but in fact, are collaborators in creating a better future. Through the shared insights of thought leaders like John Mackey, it illuminates the pathway toward more ethical economics, showcasing how the power of conscious capitalism can tackle societal challenges while fostering personal fulfillment.
FYI: For Your Improvement, A Guide for Development and Coaching
Michael M. Lombardo, Robert W. Eichinger  | Lominger Ltd Inc

FYI: For Your Improvement, A Guide for Development and Coaching

$18.90 $11.90 37% off

Goodreads rating: 4.27

$18.90 $11.90 37% off

This book is ideal for leaders looking to enhance their skills in specific areas such as conflict management and strategic thinking. The chapters are easy to follow and provide practical tips that can be immediately implemented. Users will appreciate the detail-oriented approach to leadership development provided in this book.
Telecommunications : An Introduction to Electronic Media - Thryft
Lynne S. Gross | William C. Brown

Telecommunications : An Introduction to Electronic Media

$9.54 $7.90 17% off

Goodreads rating: 3.5

$9.54 $7.90 17% off

90% off est. retail
This book would be a good read for those interested in telecommunications and electronic media. It provides a comprehensive overview of the industry covering programming practices, equipment, distribution networks, business practices, laws, and ethics. The book also includes up-to-date information on telephone and computer technologies. Users would appreciate the detailed information and history of the industry presented in an easy-to-understand format.
Essentials of Services Marketing
Jochen Wirtz, Christopher Lovelock, Patricia Chew  | Pearson College Div

Essentials of Services Marketing

$29.90 $17.90 40% off

Goodreads rating: 3.95

$29.90 $17.90 40% off

If you're looking to get a handle on services marketing with a global perspective, "Essentials of Services Marketing" could be your go-to resource. The full-color visuals woven throughout the book make complex concepts accessible, and the international case studies provide tangible examples you can relate to, enhancing your learning experience. Whether you're a student or a professional brushing up on marketing fundamentals, the systematic approach and clear language of this book will simplify your study and provide practical insights.
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing - Thryft
Lois Kelly | Amacom Books

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

$8.90 $3.90 56% off

Goodreads rating: 3.6

$8.90 $3.90 56% off

90% off est. retail
If you're intrigued by the power of modern marketing and crave a deeper understanding than just creating a buzz, 'Beyond Buzz' is for you. Lois Kelly dives into the art of message crafting that resonates deeply with customers. It's not just about the noise; it's about striking the right chord for effective, conversation-driven marketing. Read this if you're ready to elevate your word-of-mouth strategy from mere noise to a meaningful dialogue.
The Happy Employee
Julia McGovern, Susan Shelly  | Adams Media

The Happy Employee

$10.90 $5.90 46% off

Goodreads rating: 3.0

$10.90 $5.90 46% off

71% off est. retail
"The Happy Employee" could be a game-changer for you if you're in a management role or run a business. It’s a practical guide filled with actionable steps that focus on the most valuable asset of any business – its employees. Packed with 101 tips, this book will help you create an environment where talent thrives, productivity peaks, and, in turn, your own work life is undoubtedly improved. The emphasis on real-life examples means you’ll be learning from relatable scenarios, giving you the skills to foster a more harmonious and effective workplace.
For Women Only in the Workplace: What You Need to Know About How Men Think at Work
Shaunti Feldhahn | Multnomah

For Women Only in the Workplace: What You Need to Know About How Men Think at Work

$9.90 $5.90 40% off

Goodreads rating: 3.98

$9.90 $5.90 40% off

If you've ever felt puzzled by male colleagues' actions or decisions at work, this book might offer you some clarity. It delves into the male mindset in the workplace, providing a perspective that could help improve your professional interactions and understandings. A useful read if you want to navigate your work environment with more awareness of the gender dynamics at play.
One Show Interactive: No. 22 - Thryft
The One Club | Rotovision

One Show Interactive: No. 22

$19.90 $8.90 55% off

Goodreads rating: 0.0

$19.90 $8.90 55% off

89% off est. retail
If you're looking to be inspired by the creative trends in the digital advertising world, One Show Interactive offers you a goldmine of excellence. It's not just about showcasing the winners; it's about diving into their strategies, structures, and designs through insightful commentary. The included CD-ROM is your interactive gateway to these innovative campaigns, making it a tactile learning experience for anyone passionate about the evolution of advertising and design.
Winning Investors Over: Surprising Truths About Honesty, Earnings Guidance, and Other Ways to Boost Your Stock Price
Baruch Lev | Harvard Business Review Press

Winning Investors Over: Surprising Truths About Honesty, Earnings Guidance, and Other Ways to Boost Your Stock Price

$18.90

Goodreads rating: 4.04

$18.90

56% off est. retail
"Winning Investors Over" is a must-read if you're navigating the complex waters of Wall Street and corporate finance. Baruch Lev leverages his expertise to give executives a playbook on being forthright with investors, which in turn can shape a company's financial standing positively. Think of it as a crash course in bolstering credibility and stock value; it's the strategic edge any forward-thinking business leader would want in their arsenal.
Thought Leadership Meets Business: How business schools can become more successful - Thryft
Peter Lorange | Cambridge University Press

Thought Leadership Meets Business: How business schools can become more successful

$9.90 $6.90 30% off

Goodreads rating: 4.0

$9.90 $6.90 30% off

90% off est. retail
If you're deeply invested in future-proofing your career in business management or academia, this book serves as a strategic playbook. Peter Lorange, with his seasoned experience at IMD, unveils invaluable insights on how executive education can evolve to meet real-world business demands. This isn't just theory; it's a guide borne of proven success and emerging trends in global business education.
International Marketing
Philip R. Cateora | Irwin Professional Publishing

International Marketing

$9.90 $5.90 40% off

Goodreads rating: 3.6

$9.90 $5.90 40% off

If marketing across borders piques your interest, "International Marketing" by Cateora and Graham could be a fantastic resource for you. Its depth and breadth regarding how to navigate the myriad of international market factors are unparalleled. You'll find that the combination of historical context, cultural nuance, and economic insight offered makes this text a go-to for understanding the complexities of global business practices.
Strategic Market Research: A Guide to Conducting Research That Drives Businesses
Anne Rankin Mahoney, Anne E. Beall  | Iuniverse Inc

Strategic Market Research: A Guide to Conducting Research That Drives Businesses

$32.90

Goodreads rating: 3.42

$32.90

If you're keen to elevate your business strategies, "Strategic Market Research" is a must-read. Anne E. Beall takes a practical dive into the world of market research, steering clear of the pitfalls of traditional methods. This book could be your guide in fostering a more insightful, data-driven approach that could translate into real-world success for your business ventures.
Strategic Staffing: Pearson New International Edition - Thryft
Jean M. Phillips | Pearson

Strategic Staffing: Pearson New International Edition

$9.90 $3.90 61% off

Goodreads rating: 3.67

$9.90 $3.90 61% off

If you envision yourself leading teams or an organization, "Strategic Staffing" is the kind of book you want on your shelf. With its blend of research-based insights and practical, real-world examples, it's a guide that won't just sit there collecting dust. This book's modern take on talent acquisition and retention will offer you frameworks that are instantly applicable, especially as it dives into using social media like Twitter and Facebook for recruitment—skills that are increasingly essential in our connected world.
The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb - Thryft
Joseph R. Dominick | Mcgraw-hill Humanities/social Sciences/languages

The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb

$5.90 $3.90 34% off

Goodreads rating: 3.76

$5.90 $3.90 34% off

97% off est. retail
The Dynamics of Mass Communication offers a comprehensive and engaging look into the world of media and communication. With a focus on ethics and critical cultural perspectives, this book provides an in-depth understanding of the history, organization, ownership, and economics of the media. The addition of a section on the impact of the digital age in each media chapter makes this text an essential read for anyone interested in staying up-to-date with modern communication.
Webster's Guide to Business Correspondence - Thryft
Anonymous | Merriam-webster

Webster's Guide to Business Correspondence

$13.51

Goodreads rating: 3.5

$13.51

Recommended for business professionals seeking writing expertise. Include examples.
Pacific Rift
Michael Lewis | Hodder

Pacific Rift

$8.90 $6.90 22% off

Goodreads rating: 3.12

$8.90 $6.90 22% off

If you're intrigued by the subtle intricacies of cultural differences and their impact on business, "Pacific Rift" is an enlightening pick. Michael Lewis, with his sharp wit and keen observations, offers a personal look into the lives of two businessmen navigating the complexities of cross-cultural dealings. It’s a candid exploration that might change the way you perceive international business relations.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.