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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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One Business, 99 Lessons

One Business, 99 Lessons

$4.90 $3.90 20% off

$4.90 $3.90 20% off

Sorry! Book description for this title is not available.
The Art of Lobbying the EU
Rinus van Schendelen | Amsterdam University Press

The Art of Lobbying the EU

$6.90

Goodreads rating: 3.29

$6.90

If you're navigating the intricate world of EU politics or simply fascinated by the dynamics of political influence, "The Art of Lobbying the EU" can be your compass. Prof. Dr. Rinus van Schendelen, leveraging his expertise and real-world experience, illuminates the path to effective advocacy within the EU's power structures. It's like having a seasoned mentor impart practical wisdom that could give you an edge in policy persuasion.
PR 2.0 : New Media, New Tools, New Audiences - Thryft
Deirdre Breakenridge | Ft Pr

PR 2.0 : New Media, New Tools, New Audiences

$10.90 $4.90 55% off

Goodreads rating: 3.43

$10.90 $4.90 55% off

88% off est. retail
This book could be a great read for marketing and PR professionals who are interested in understanding and utilizing new media tools and social networking concepts. It offers practical guidance and real-world examples of how to effectively apply new media strategies to achieve results in public relations work. The book features an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. It also includes interviews with leading PR 2.0 practitioners, making it a valuable resource for anyone looking to master the newest tools and stay ahead in the ever-evolving world of public relations.
Orchestrating Collaboration at Work : Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork - Thryft
Arthur B. Vangundy, Linda Naiman  | Booksurge Publishing

Orchestrating Collaboration at Work : Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork

$23.90 $8.90 63% off

Goodreads rating: 4.0

$23.90 $8.90 63% off

89% off est. retail
If you're looking to spice up your team meetings or you're a facilitator aiming to break the ice in an unconventional way, "Orchestrating Collaboration at Work" could be your go-to resource. Linda Naiman employs the vibrancy of the arts to breathe new life into team dynamics, bridging creativity with professional growth. Engage with this book and watch the walls between colleagues become canvases for collaboration.
Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising
Daniel Rowles | Kogan Page

Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising

$46.90 $28.90 38% off

Goodreads rating: 3.66

$46.90 $28.90 38% off

As someone intrigued by the interplay of technology and marketing, you'll appreciate "Mobile Marketing" for its comprehensive exploration of mobile as a transformative force in business strategy. Daniel Rowles offers you the keys to unlocking the potential of mobile platforms, revealing how they can amplify marketing efforts, enhance communication, and reinvent advertising. With real-world successes and cautionary tales, you'll discover innovative ways to connect with customers on-the-go, which could be that crucial step in advancing your brand's presence in a digitized marketplace.
Social Networking for Rookies
Tina Bettison | Marshall Cavendish Intl

Social Networking for Rookies

$19.90

Goodreads rating: 3.0

$19.90

If you're feeling a bit lost in the ever-expanding world of social media, "Social Networking for Rookies" is your friendly compass. It's tailored to ease beginners into the digital social sphere without the technical jargon that might be overwhelming. Think of it as your personal guide to connecting online, perfect for anyone eager to join the conversation but unsure where to start.
Writing Skills for Public Relations: Style and Technique for Mainstream and Social Media
John Foster | Kogan Page

Writing Skills for Public Relations: Style and Technique for Mainstream and Social Media

$17.90

Goodreads rating: 4.0

$17.90

67% off est. retail
If you’re venturing into the realm of public relations, this book is a goldmine. It's not just about crafting words—it's about communicating with clarity and impact in an age dominated by social media. Foster brings you an updated toolkit for modern PR, blending classic writing advice with strategies for digital platforms. Whether you’re a student or professional, this guide helps ensure your message isn’t just heard but resonates.
The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions
Just Arrived

The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

$10.90

$10.90

56% off est. retail
This is a smart pick if you like practical psychology that immediately feels useful in real life. It takes persuasion beyond generic advice and makes it feel more human, showing how people actually decide rather than how we assume they do. Readers who enjoy business books with clear takeaways will likely appreciate how easily its ideas can carry from work conversations into everyday relationships.
Confessions Of A Real Estate Agent - Thryft
Terry Ryder | Wrightbooks

Confessions Of A Real Estate Agent

$9.90 $4.90 51% off

Goodreads rating: 3.0

$9.90 $4.90 51% off

88% off est. retail
This book is an eye-opener, especially if you're diving into the real estate market. Terry Ryder provides a maverick journalist's perspective on the industry, exposing the underbelly of real estate dealings with candid, often shocking, accounts. It's ideal for arming yourself against the sly tactics agents might use, offering wisdom through entertaining yet cautionary tales.
Collaborate or Perish! - Reaching Across Boundaries in a Networked World
Zachary Tumin, William Bratton  | Crown Business

Collaborate or Perish! - Reaching Across Boundaries in a Networked World

$8.90 $4.90 45% off

Goodreads rating: 3.85

$8.90 $4.90 45% off

89% off est. retail
If you often find yourself needing to work with different groups, "Collaborate Or Perish!" could be the tool you need to transform your cooperative efforts. The combined wisdom of a top law enforcement professional and an academic gives it a grounded, practical edge, ensuring the strategies suggested are not just theory but real-world-tested. It could help you navigate and leverage today's interconnected environments with greater ease and success.
Successful Assertive Management
Ken Lawson | Barrons Educational Series

Successful Assertive Management

$10.90 $7.90 28% off

Goodreads rating: 3.67

$10.90 $7.90 28% off

61% off est. retail
If you're looking to enhance your management prowess without wading through dense theory, "Successful Assertive Management" is your kind of read. It's a toolbox in book form, providing actionable advice with straightforward checklists and tips that help you apply the concepts immediately. Perfect for those moments when you need quick guidance on matching tasks to talent or clear communication techniques while motivating your team.
Interview - Thryft
Heather Salter | Harpercollins Publishers

Interview

$5.90 $3.90 34% off

Goodreads rating: 3.45

$5.90 $3.90 34% off

72% off est. retail
This book is a concise guide for job seekers to effectively navigate through interviews. It provides practical tips on researching the employer, highlighting one's strengths, using body language, handling tough questions, and negotiating the best package. Recommended for those looking to polish their interview skills and secure their desired job.
Asia - A Fearless Guide to International Communication and Behavior - Thryft
Mary Murray Bosrock | Intl Education Systems

Asia - A Fearless Guide to International Communication and Behavior

$7.90 $3.90 51% off

Goodreads rating: 3.0

$7.90 $3.90 51% off

87% off est. retail
This book is a must-read for anyone who wants to do business or travel to Asia. Mary Murray Bosrock offers in-depth knowledge and strategies to help readers successfully communicate and interact with people from different cultural backgrounds. One of the most unique features of this book is that it addresses the various cultural differences within Asia itself, making it an inclusive and comprehensive guide for any traveler or business person.
Direct Marketing in Practice - Thryft
Brian Thomas, Matthew Housden  | Routledge

Direct Marketing in Practice

$17.90 $8.90 50% off

Goodreads rating: 3.43

$17.90 $8.90 50% off

89% off est. retail
This book is a must-read for anyone interested in the field of direct marketing. It provides a comprehensive guide to plan, implement, and evaluate a successful direct marketing campaign. One of its unique features is that it integrates new technologies with conventional methods, which makes it a valuable resource for marketers in the digital age. The book also includes review questions and exercises to help readers practice what they have learned. Overall, this book is highly recommended for undergraduate students of marketing, professionals in the field, and anyone looking to improve the effectiveness of their direct marketing efforts.
Getting It Done: How to Lead When You're Not in Charge
Just Arrived
Roger Fisher, Alan Sharp  | Harper Business

Getting It Done: How to Lead When You're Not in Charge

$10.90

Goodreads rating: 3.52

$10.90

This is a smart pick if you often need buy-in from peers or bosses without formal authority. It feels practical rather than preachy, showing how to influence conversations, shape shared goals, and move groups forward. If you liked the clear usefulness of Getting to Yes, this has that same grounded, results-focused energy for everyday work.
E-Research: Methods, Strategies, and Issues
Terry Anderson, Heather Kanuka  | Allyn & Bacon

E-Research: Methods, Strategies, and Issues

$9.90 $4.90 51% off

Goodreads rating: 4.0

$9.90 $4.90 51% off

If you are delving into the world of academic research or any field that requires an in-depth understanding of online research methodologies, "E-Research" could serve as your compass. It's a practical guide that simplifies complex processes, ensuring you're equipped to conduct thorough and credible research online with a clear perspective on ethical implications. Whether you're a student or professional, this book can help streamline your approach to web-based research.
Science in the Private Interest - Has the Lure of Profits Corrupted Biomedical Research? - Thryft
Sheldon Krimsky, Ralph Nader  | Rowman & Littlefield Publishers

Science in the Private Interest - Has the Lure of Profits Corrupted Biomedical Research?

$27.90 $10.90 61% off

Goodreads rating: 3.73

$27.90 $10.90 61% off

89% off est. retail
If you're someone who likes to delve deep into the ethical implications of modern advancements, "Science In The Private Interest" will not disappoint. This book offers a thought-provoking critique of how academia's traditional quest for knowledge can be compromised by the allure of financial gain. It's a compelling read for anyone interested in the delicate balance between scientific integrity and the lure of commercial success.
Writing at Work: Professional Writing Skills for People on the Job
Stephen Bernhardt, Edward L. Smith  | Mcgraw Hill

Writing at Work: Professional Writing Skills for People on the Job

$17.90

Goodreads rating: 4.25

$17.90

62% off est. retail
If you're looking to polish your writing skills for a more professional edge at work, this is a must-read. It not only covers the basics of grammar and style but also provides insight into crafting effective memos, emails, and reports that stand out. Get ready to communicate with clarity and confidence, no matter what your job throws at you.
Perfect Phrases for Performance Reviews
Douglas Max | Mcgraw Hill

Perfect Phrases for Performance Reviews

$10.90 $3.90 64% off

Goodreads rating: 3.92

$10.90 $3.90 64% off

79% off est. retail
If you're leading a team and dread performance review time, "Perfect Phrases for Performance Reviews" might just be the resource you're looking for. This book offers a plethora of ready-to-use phrases that can help you communicate more effectively with your employees. You'll find it easier to describe a wide range of performance issues and workplace behaviors in a way that's constructive and clear, which is especially valuable if you're aiming to inspire growth and improvement without causing unnecessary discomfort or misunderstanding.
The Etiquette Edge: The Unspoken Rules for Business Success
Beverly Y. Langford | Amacom Books

The Etiquette Edge: The Unspoken Rules for Business Success

$11.90

Goodreads rating: 3.64

$11.90

In the business world, your success often hinges on the nuances of interpersonal interactions. "The Etiquette Edge" is like a mentor in book form, helping you navigate these social subtleties with aplomb. Whether you're just starting out or looking to refine your professional presence, it offers practical guidance that can give you that competitive edge.
Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program
Nat G. Bodian | Mcgraw-hill

Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program

$8.90 $5.90 34% off

Goodreads rating: 3.0

$8.90 $5.90 34% off

As someone looking for actionable insights in direct marketing, you'll appreciate Nat Bodian's comprehensive guide. It's like having a mentor in your pocket, sharing four decades of hands-on experience. Whether you're crafting mail campaigns, perfecting telemarketing scripts, or selecting mailing lists, this book has a trove of strategies that can sharpen your skills and drive your sales. It's the kind of resource you'll return to again and again – each tip potentially saving or making you money.
151 Quick Ideas to Get New Customers
Jerry R. Wilson | Weiser

151 Quick Ideas to Get New Customers

$10.90 $6.90 37% off

Goodreads rating: 3.76

$10.90 $6.90 37% off

65% off est. retail
If you're searching for actionable ways to draw in new clientele and keep them coming back, "151 Quick Ideas To Get New Customers" by Jerry R. Wilson is an insightful guide you might find invaluable. It's filled with concise, practical tips that won't break the bank, and you can start applying them right away to see a real impact on your business. It's the kind of book that you'll probably keep referring to, given how direct and applicable the advice is.
Model Business Letters, E-Mails & Other Business Documents
Shirley Taylor | Ft Pr

Model Business Letters, E-Mails & Other Business Documents

$9.90

Goodreads rating: 3.93

$9.90

90% off est. retail
This book could be a good read for someone who wants to improve their business writing skills and create professional correspondence. With its comprehensive guide and practical tips, it will help you write clear and effective emails, letters, and other business documents.
European Lobbying
Daniel Guéguen, Steven Corcoran, Vicky Marissen  | Pact European Affiars

European Lobbying

$11.90 $7.90 34% off

Goodreads rating: 3.5

$11.90 $7.90 34% off

If you're intrigued by the interplay of politics, power, and persuasion in Europe, "European Lobbying" offers a deep dive into the strategic world of Brussels' lobbyists. It might just demystify how policies are influenced at the EU level and provide practical insights into the mechanisms that drive legislative changes. Perfect for political science enthusiasts or professionals in public affairs.
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works - Thryft
Pam Didner | Mcgraw Hill

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

$16.90 $4.90 71% off

Goodreads rating: 3.65

$16.90 $4.90 71% off

88% off est. retail
If you're navigating the complexities of marketing across multiple countries, "Global Content Marketing" is your compass. Pam Didner breaks down the daunting task of engaging an international audience into manageable steps. By adopting her 4P's framework, you can craft a content strategy that transcends borders. This book could be a game-changer for your business, giving you the tools to expand your reach and influence on a global scale.
The Hypnotic Salesman - Thryft
Adam Eason | Network 3000 Publishing

The Hypnotic Salesman

$9.57

Goodreads rating: 4.13

$9.57

The Hypnotic Salesman is a ground breaking revolution for any person or business wishing to get their message into the minds of others, increase sales and be more influential. The strategies, techniques and personal mastery skills that The Hypnotic Salesman provides you with will seperate the superior sales people from the average!
Media Relations: Issues and Strategies - Thryft
Jane Johnston | Allen & Unwin

Media Relations: Issues and Strategies

$19.90 $5.90 70% off

Goodreads rating: 3.46

$19.90 $5.90 70% off

88% off est. retail
If you're feeling overwhelmed about interfacing with today's diverse media, "Media Relations: Issues and Strategies" might be just the book you need. It breaks down the complexities of public relations into actionable strategies and realistic case studies. This book doesn't just offer dry theory; it's a hands-on guide complete with templates and real-world advice that could help you or your organization craft an effective media strategy. Whether you're aiming for a spotlight on national TV or just trying to create a buzz in niche online communities, understanding how to foster professional media relationships is crucial, and this book is designed to get you there.
One Show 2009 - Thryft
One Club | Rockport Publishers

One Show 2009

$18.90

Goodreads rating: 3.67

$18.90

90% off est. retail
If advertising and design captivate you, 'One Show 2009' deserves a spot on your shelf. It's a comprehensive treasure trove that reveals the pinnacle of creativity in the industry for that year. Imagine immersing yourself in the crème de la crème of ad campaigns, web designs, and product design, all in one beautifully packaged set. It's both a source of inspiration and a benchmark for professionals and enthusiasts alike.
How to Close Every Sale
Robert L. Shook, Joe Girard, Robert Casemore  | Business Plus

How to Close Every Sale

$9.90 $5.90 40% off

Goodreads rating: 3.79

$9.90 $5.90 40% off

78% off est. retail
If you're in sales or even just interested in the art of negotiation, "How to Close Every Sale" could be the mentor you never had. Joe Girard, with his world-renowned sales record, distills complex strategies into actionable steps. This book isn't just about techniques; it's about changing your approach to communication and persuasion. You'll likely find it an indispensable addition to your professional toolkit.
Crucial Conversations: Tools for Talking When Stakes Are High
Just Arrived

Crucial Conversations: Tools for Talking When Stakes Are High

$13.90

$13.90

52% off est. retail
If you ever replay tough conversations in your head wishing you’d handled them better, this book will feel immediately useful. It’s practical, direct, and surprisingly readable, showing you how to stay composed when emotions spike and outcomes really matter. Readers often love that it doesn’t just preach better communication, but gives you language and habits you can actually use at work and at home.
The Complete Idiot's Guide to Terrific Business Writing
Marcia Layton Turner | Alpha

The Complete Idiot's Guide to Terrific Business Writing

$9.90

Goodreads rating: 4.0

$9.90

Picture yourself acing that next report or proposal with renewed confidence. 'The Complete Idiot's Guide to Terrific Business Writing' isn't just for brushing up basics; it's a treasure trove of savvy advice and refreshing ideas to transform your written communications at work. Marcia Layton Turner's experience shines as she delivers practical tips, ensuring what you pen down not only conveys your message but also captivates your audience. Whether it's a sales letter or a press release, this book is your ally in elevating your business writing game.
21 Days to Unlimited Power with People
James K. Van Fleet | Prentice Hall Direct

21 Days to Unlimited Power with People

$8.90 $5.90 34% off

Goodreads rating: 3.26

$8.90 $5.90 34% off

If you've ever felt like you're not quite clicking with others or you want to improve your people skills, this book is your guide. It's a practical playbook for boosting your interpersonal influence, perfect for anyone looking to thrive in both personal and professional relationships. With actionable advice spread over a 21-day plan, you'll find it's like having a personal coach in the art of human connection.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft
Ronni T. Marshak, Patricia B. Seybold  | Crown Business

Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond

$13.90 $4.90 65% off

Goodreads rating: 3.54

$13.90 $4.90 65% off

89% off est. retail
If you're intrigued by how top-tier companies have ingeniously harnessed the power of the internet to elevate their customer service and boost their profits, then Patricia Seybold's 'Customers.com' holds the key. It's a treasure trove of real-world examples, from Amazon to Hertz, illustrating the art of customer-centric online strategy. Whether you're a budding entrepreneur or a seasoned executive, this book could become your roadmap to mastering e-commerce and staying competitive in the digital age.
Nice Girls Just Don't Get It
Lois P. Frankel | Hachette Australia

Nice Girls Just Don't Get It

$8.90 $3.90 56% off

Goodreads rating: 3.61

$8.90 $3.90 56% off

If you've felt pushed around or overlooked, this is a game-changer. Frankel and Frohlinger draw a line in the sand, encouraging you to step over the threshold from 'nice' to 'winning'. They're not just theorizing; they offer concrete strategies for everyday situations, reshaping the 'nice girl' narrative into one where your voice is heard and your needs are met. You'll finish this book feeling inspired to tackle life with a fresh, assertive outlook.
Understanding NLP: Strategies for Better Workplace Communication Without the Jargon
Frances Kay, Nelson Kite, Neilson Kite  | Kogan Page

Understanding NLP: Strategies for Better Workplace Communication Without the Jargon

$11.90

Goodreads rating: 2.73

$11.90

If you've ever felt like you're speaking a different language than your coworkers, "Understanding NLP" could help bridge that gap. This book strips away the complex lingo often associated with Neuro-Linguistic Programming and offers practical applications for the office. It's ideal for anyone looking to improve teamwork, leadership, and personal career growth through more effective communication.
Closing Tactics: How to Use Fast and Effective Closing Techniques
Andoni Lizardy | Wiley

Closing Tactics: How to Use Fast and Effective Closing Techniques

$10.90 $3.90 64% off

Goodreads rating: 3.0

$10.90 $3.90 64% off

90% off est. retail
If you're looking to sharpen your sales game, "Closing Tactics" might just be the resource you need. The book promises to equip you with strategies that could improve your closing rate. Imagine feeling more confident in sealing the deal – this could be the result of digesting the techniques within these pages.
Handbook of Strategic Public Relations and Integrated Communications
Clarke L. Caywood

Handbook of Strategic Public Relations and Integrated Communications

$8.90 $5.90 34% off

Goodreads rating: 3.78

$8.90 $5.90 34% off

If you're navigating the intricate waters of public relations and integrated communications, 'Handbook Of Strategic Public Relations And Integrated Communications' could be your beacon. It's a comprehensive collection of insights and strategies from top experts in the field, merging the creative with the analytical to help you maintain a proactive edge in a media-driven world. Whether you're a seasoned professional or new to the scene, this book might just become your go-to reference.
Electronic Commerce And Business Communications - Thryft
Rukesh Kaura, Michael Chesher  | Springer

Electronic Commerce And Business Communications

$7.90

Goodreads rating: 4.0

$7.90

89% off est. retail
Dive into the world of electronic commerce and learn how businesses can leverage new technologies and management practices to stay competitive in today's marketplace. Through insightful case studies and a focus on the role of standards, this book provides a comprehensive view of the state of electronic commerce over the internet. Discover how you can revolutionize your business with digital communication.
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen Katz | Routledge

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

$24.90

Goodreads rating: 3.5

$24.90

Considering you're diving into the complex world of media planning and buying, "The Media Handbook" could be your North Star. Helen Katz distills her industry experience into a digestible format, making sense of the dizzying array of media options available today. It's like a map that doesn't just show you where to go but helps you understand why you're heading there. Perfect for students and professionals alike, it's especially invaluable if you're looking to back up your strategic decisions with solid, practical knowledge.
The 29% Solution: 52 Weekly Networking Success Strategies
Michelle R. Donovan, Ivan R. Misner  | Greenleaf Book Group Press

The 29% Solution: 52 Weekly Networking Success Strategies

$9.90

Goodreads rating: 3.84

$9.90

74% off est. retail
If networking feels like a daunting task, "The 29% Solution" could be your road map to success. This book isn't just theory; it's a practical weekly workout for your networking muscles. Each chapter offers a new strategy that builds upon the last, making the art of making connections a habit rather than a sporadic effort. By the end of the year, your confidence in building professional relationships could be transformed.
E-Mail In An Instant - 60 Ways To Communicate With Style And Impact - Thryft
Karen Leland, Keith Bailey  | Weiser

E-Mail In An Instant - 60 Ways To Communicate With Style And Impact

$7.90 $3.90 51% off

Goodreads rating: 2.45

$7.90 $3.90 51% off

79% off est. retail
This book is a must-read for anyone looking to level up their email communication skills. With practical tips and strategies from industry experts, Keith Bailey and Karen Leland, you'll learn how to write impactful emails, manage your inbox efficiently, and leave a lasting impression on your recipients. Say goodbye to confusing, ineffective emails and hello to clear, concise communication that gets results.
New Absolute Appeal: Direct Mail Design - Thryft
Ami Miyazaki | Pie International

New Absolute Appeal: Direct Mail Design

$12.90

Goodreads rating: 2.0

$12.90

90% off est. retail
If creativity in marketing is your jam, 'New Absolute Appeal: Direct Mail Design' could be an inspiring addition to your shelf. It's essentially a playbook of successful direct mail campaigns that could spark your imagination. Whether you're a student, a graphic designer, or a marketing professional, this book could be the source you need to create direct mail that stands out and gets opened. It's not just educational; it's a visual feast and brainstorming partner rolled into one.
Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
Jim Aitchison | September 1, 2007

Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century

$38.90 $23.90 39% off

Goodreads rating: 4.02

$38.90 $23.90 39% off

If you're looking to understand what makes some print ads not just good, but great, "Cutting Edge Advertising" can be your playbook. This book dives into the art and science of crafting compelling advertisements. It's like a tour guide for navigating the evolving landscape of brand promotion, tailored for creatives and marketers wanting to leave a mark in the industry.
Reuters Handbook for Journalists
Ian MacDowall | Butterworth-heinemann

Reuters Handbook for Journalists

$12.90 $7.90 39% off

Goodreads rating: 4.0

$12.90 $7.90 39% off

If you're considering a career in journalism or are already in the field, this book is like a trusty compass. It not only imparts the fundamentals of news writing and reporting but does so with the experience-backed authority of Reuters. Ian Macdowall's thorough approach makes it a comprehensive reference, perfect for navigating the fast-paced world of international news with confidence.
Marketing Research Essentials - Thryft
Carl D. McDaniel, Roger H. Gates  | Wiley

Marketing Research Essentials

$35.90

Goodreads rating: 3.57

$35.90

90% off est. retail
If you're looking to break into the marketing field or simply want to sharpen your market research skills, this book is a real asset. It hones in on practical applications and delivers current examples that bring complex concepts down to earth. Plus, the authors' firsthand industry experience translates into insights that can directly inform your business decisions. Reading this, you'll move beyond theory to grasp the full spectrum of market research practice.
World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories
David Meerman Scott | Wiley

World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories

$10.90

Goodreads rating: 3.7

$10.90

If you've been pondering how to get the world buzzing about your brand, "World Wide Rave" could be just the playbook you need. David Meerman Scott unpacks the phenomenon of a global buzz and guides you through the creation of content so compelling that it's irresistibly shareable. You'll learn how to engage communities and turn your customers into your most passionate promoters, all without the hard sell.
Am I Making Myself Clear? Secrets of the World's Greatest Communicators
Terry Felber, John Bolin  | Thomas Nelson Inc

Am I Making Myself Clear? Secrets of the World's Greatest Communicators

$16.90 $9.90 41% off

Goodreads rating: 4.16

$16.90 $9.90 41% off

If you've ever felt like your words don't quite land the way you intend, "Am I Making Myself Clear?" might be the game-changer you need. It breaks down the essence of powerful communication into ten key skills, blending practical advice with relatable anecdotes. This isn't just about talking; it's about connecting effectively with others in every aspect of your life.
Understanding Social Media: How to Create a Plan for Your Business That Works
Damian Ryan | Kogan Page

Understanding Social Media: How to Create a Plan for Your Business That Works

$16.90

Goodreads rating: 4.14

$16.90

64% off est. retail
If you're looking to expand your brand or business on platforms where your customers spend their time, "Understanding Social Media" might just be the roadmap you need. Damian Ryan breaks down the complex world of social media into tangible strategies that you can start applying today. It's particularly useful if you're diving into the social terrain for the first time or aiming to refine your existing online presence.
Understanding the Business Environment: Inside and Outside the Organisation - Thryft
Claire Capon | Financial Times

Understanding the Business Environment: Inside and Outside the Organisation

$15.90

Goodreads rating: 3.58

$15.90

90% off est. retail
If you're diving into the world of business studies, Capon's book could be your ideal starting block. It frames the complexities of organizational environments in a way that's accessible yet thorough, perfect for grounding your understanding in both theory and practice. Whether you're a student or an emerging professional, you'll find it packed with insights that will help you navigate the intricacies of the business world.
Virtual Collaboration - Work From Anywhere, Overcommunicate, Avoid Isolation - Thryft
Harvard Business Review | Harvard Business Review Press

Virtual Collaboration - Work From Anywhere, Overcommunicate, Avoid Isolation

$7.90 $3.90 51% off

Goodreads rating: 3.33

$7.90 $3.90 51% off

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Recommendation: - This book is a must-read for anyone navigating the world of virtual collaboration. It provides practical tips and strategies to overcome the unique challenges of remote work. The book's most distinctive feature is its focus on building productive relationships in a virtual setting, making it an invaluable resource for fostering effective communication and teamwork. Whether you're a seasoned remote worker or new to the virtual workspace, this book will help you thrive in the world of virtual collaboration.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.