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Marketing: An Introduction

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Streamlined, practical marketing principles introduction.

If marketing feels daunting, this book simplifies it beautifully. Kotler and Armstrong have a knack for making the complex world of marketing approachable and relatable. Whether you're new to the field or looking to refresh your knowledge, this book balances theory, practical application, and educational pedagogy in a way that's both engaging and helpful. It's like having a mentor guide you through the maze of marketing concepts with real-world insights and clear explanations.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Marketing: An Introduction

Regular price $19.90 Now $8.90 Save 55%
Unit price
per
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ISBN: 9780131202757
Related Collections: Business
Related Topics: Management, Communication
 

Streamlined, practical marketing principles introduction.

If marketing feels daunting, this book simplifies it beautifully. Kotler and Armstrong have a knack for making the complex world of marketing approachable and relatable. Whether you're new to the field or looking to refresh your knowledge, this book balances theory, practical application, and educational pedagogy in a way that's both engaging and helpful. It's like having a mentor guide you through the maze of marketing concepts with real-world insights and clear explanations.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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