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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands

by Bernd H. Schmitt
$10.90
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands

Transformative marketing: beyond features, evoke senses.

For anyone delving into the depths of modern marketing, this book by Bernd Schmitt is a noteworthy guide. It moves beyond traditional strategies to reveal how creating memorable experiences can forge stronger customer connections. By integrating psychology and sociology, Schmitt shows that the secret to brand longevity is appealing not just to the mind, but to all the senses, making his approach invaluable in our hyper-competitive, sensory-driven marketplace.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands

by Bernd H. Schmitt
$10.90
Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780684854236
Authors: Bernd H. Schmitt
Publisher: Free Press
Date of Publication: 1999-08-16
Format: Hardcover
Related Collections: Business
Related Topics: Communication, Management
Goodreads rating: 3.85
(rated by 109 readers)

Description

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt presents cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent; Hallmark, Campbell's Soup, and Häagen Dazs Cafés in Asia, Europe, and the United States; Apple Computer's revival, Genesis ElderCare, and Siemens; Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living; Harley-Davidson, Tommy Hilfiger, and Wonderbra. Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic
 

Transformative marketing: beyond features, evoke senses.

For anyone delving into the depths of modern marketing, this book by Bernd Schmitt is a noteworthy guide. It moves beyond traditional strategies to reveal how creating memorable experiences can forge stronger customer connections. By integrating psychology and sociology, Schmitt shows that the secret to brand longevity is appealing not just to the mind, but to all the senses, making his approach invaluable in our hyper-competitive, sensory-driven marketplace.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.