Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Electronic Commerce - Thryft
Gary P. Schneider, James T. Perry  | Course Technology

Electronic Commerce

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Goodreads rating: 3.6

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This book is a must-read for anyone interested in understanding the complexities of electronic commerce. With a balanced blend of technical and business topics, it provides a comprehensive introduction to this rapidly growing field. The inclusion of real-world case studies and examples makes it easier to grasp the concepts and apply them in practical scenarios. Whether you're a business professional looking to implement e-commerce strategies or a tech enthusiast curious about the workings of online transactions, this book has got you covered. So dive in and unravel the secrets of electronic commerce!
Q&As for the PMBOK Guide
Just Arrived
Frank T. Anbari | Project Management Institute

Q&As for the PMBOK Guide

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Goodreads rating: 3.88

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If you're undertaking a project management certification or wanting to brush up on PMBOK standards, this guide serves as an exceptional resource. It breaks down complex principles into a series of structured question and answer formats, making the dense material much more digestible. Perfect for self-study or as a companion to the PMBOK Guide itself.
Game Design: Theory & Practice
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85% off est. retail
If you're diving into the world of game creation or you're a gamer wanting to understand the nuts and bolts behind your favorite titles, Richard Rouse III's book is your toolbox. It provides a deep dive into game design theory while also giving you real-world examples you can relate to or apply. The updated second edition ensures you're getting fresh insights that are relevant even now.
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win - Thryft

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If you’re feeling that your email marketing campaigns are a bit stale, "The Rebel's Guide to Email Marketing" could be the breath of fresh air you need. It challenges conventional wisdom and provides actionable advice to shake up your approach. It's not only about breaking rules; it’s about smartly re-writing them to better engage with your audience and drive results. Embrace a new perspective on email that could very well translate to a healthier bottom line for your business.
Active Server Pages for dummies - Thryft
Bill Hatfield | For Dummies

Active Server Pages for dummies

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Goodreads rating: 3.13

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90% off est. retail
Ready to create interactive Web pages? Then welcome to Active Server Pages For Dummies, 2nd Edition . In this guide, you'll see exactly what ASP is all about and how it works. You may be a Web site or intranet developer for a company, or the owner of a personal or small business Web site, or a programmer who wants to get in on all the hot new technologies. In any case, you're always looking for ways to make your job easier and your Web site cooler. You probably But don't worry. To get the most out of this book, you don't have to be a programmer or an HTML guru. Active Server Pages makes activating your Web site easy. In Active Server Pages For Dummies , you'll discover Active Server Pages is easy. You've heard that said before, only to be overwhelmed with enough confusing gibberish to choke a camel. But with this guide, you can believe it.
I Sing the Body Electronic : A Year with Microsoft On the Multimedia Frontier - Thryft
Fred Moody | Viking Adult

I Sing the Body Electronic : A Year with Microsoft On the Multimedia Frontier

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Goodreads rating: 3.54

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This book is perfect for individuals interested in the journey behind the creation of new innovative software. Written by Fred Moody, the book provides an insider's story of the tumultuous development process of Explorapedia, a new multimedia encyclopedia for children. Moody chronicles the challenges faced by designers, educators, programmers, and marketers, providing a unique perspective on how innovative products come to life.
The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World
If you're venturing into the digital content arena, this guide is your trusty sidekick. The Yahoo! Style Guide breaks down the complexities of web writing and optimization in a way that’s both accessible and practical. Consider it a must-read for fine-tuning your digital voice and ensuring your online presence is both engaging and discoverable.
International Marketing

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If marketing across borders piques your interest, "International Marketing" by Cateora and Graham could be a fantastic resource for you. Its depth and breadth regarding how to navigate the myriad of international market factors are unparalleled. You'll find that the combination of historical context, cultural nuance, and economic insight offered makes this text a go-to for understanding the complexities of global business practices.
Reshaping Your Business With Web 2.0: Using New Social Technologies To Lead Business Transformation - Using New Social Technologies To Lead Business Transformation - Thryft

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0 technology." 2. Reshaping Your Business With Web 2.0 is a must-read for business leaders who want to stay ahead of the curve. The book provides a comprehensive guide to integrating Web 2.0 technology into your enterprise, and offers clear guidelines for achieving measurable bottom-line growth. The book covers everything from implementing blogs and wikis to using social networks for collaboration, and includes strategies for achieving business intelligence and analytics goals. If you're looking to transform your business using the latest technology, this book is for you.
Virtual Teams : Reaching Across Space, Time and Organizations with Technology - Thryft

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This book could be a good read for individuals interested in efficiently working in teams while collaborating virtually, across various locations and organizations. It provides an understanding of the challenges and opportunities that arise with virtual teams, along with real-life case studies from companies like AT&T, Hewlett-Packard, NCR, and Bank of Boston. The book also offers insights on using technology effectively for distributed work.
Advertising Media Planning, Seventh Edition - Thryft
David L. Smith, Roger B. Baron, Jack Z. Sissors  | Mcgraw Hill

Advertising Media Planning, Seventh Edition

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Goodreads rating: 3.64

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Apply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning , seventh edition, retains all the critical information you need to know about traditional media―including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You’ll find comprehensive coverage of the latest media planning and digital technologies, • Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television • Cross-media planning • Data fusion • International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning.
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

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Goodreads rating: 3.93

Regular price $24.90 $5.90 76% off

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90% off est. retail
Essentials of Services Marketing is a must-read for anyone looking to explore the world of services marketing, offering a visually engaging learning experience alongside clear and concise language. With an emphasis on global perspectives, this book provides valuable insights and expertise on the topic. Highly recommended for undergraduate services marketing courses.
Asset Liability Management in Insurance Companies
François de Varenne, Eric Briys  | Wiley

Asset Liability Management in Insurance Companies

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Goodreads rating: 3.83

Regular price $51.90 $22.90 56% off

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If you're navigating the intersection of finance and insurance, this book is a valuable compass. It offers a clear, informative walkthrough of how these two worlds are blending, particularly through asset liability management. You'll appreciate the expertise of Eric Briys and François de Varenne as they guide you through property-casualty coverage, life insurance, and the impact of market pressures, shaping a more resilient and innovative insurance industry.
The Big Ten: The Big Emerging Markets and How They Will Change Our Lives
Jeffrey E. Garten | Basic Books

The Big Ten: The Big Emerging Markets and How They Will Change Our Lives

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Goodreads rating: 4.13

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Considering you're intrigued by global economic shifts, "The Big Ten" could be the guidebook you're seeking. Jeffery E. Garten delivers a vivid map of the changing economic landscape, outlining how the ten pivotal emerging markets will redefine global power dynamics. This book brings clarity to the complexity of international trade and its impact on your understanding of the world's future financial and political structures.
Death March: The Complete Software Developer's Guide to Surviving Mission Impossible Projects
If you've ever felt like your software development project is a "death march" headed for disaster, this book could be your compass. It's packed with insights and strategies for managing seemingly impossible tasks and deadlines. You won't just survive; you might actually turn things around and lead your team to success with the wisdom shared in these pages.
Social Media Marketing ELearning Kit For Dummies - Thryft
Phyllis Khare | John Wiley & Sons

Social Media Marketing ELearning Kit For Dummies

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Goodreads rating: 4.67

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This kit is like having a personal tutor guiding you through the intricacies of social media marketing. Whether you're just dipping your toes into the online branding world or looking to polish up your strategies, the blend of visual, auditory, and practical elements makes it feel less like studying and more like diving into a dynamic, interactive playbook. It's particularly handy for visual and hands-on learners eager to amp up their digital presence.
Agile Competitors and Virtual Organizations : Strategies for Enriching the Customer - Thryft

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This book could be a good read for those seeking to navigate and succeed in a rapidly changing business environment. With clear examples and practical insights, it provides strategies for companies and individuals to become agile and adapt to unpredictable circumstances. Its extensive research and updated vision make it an influential resource that can help differentiate winners from losers in the competitive landscape of the 21st century. Embrace change, thrive, and shape your own success story with this enlightening read!
Stickier Marketing: How to Win Customers in a Digital Age

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If you're looking to refine your marketing tactics in this fast-paced digital world, "Stickier Marketing" by Grant Leboff is a must-read. The book guides you away from outdated broadcast tactics and towards a new paradigm of building genuine customer engagement. It's particularly effective if creating meaningful, lasting customer relationships is your goal in today's competitive online landscape.
Revenue Engine
Steven Woods | New Year Publishing

Revenue Engine

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Goodreads rating: 4.31

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If you're keen on boosting your company's revenue, "Revenue Engine" could be your next must-read. With its focus on modern buyer behavior and actionable strategies across different platforms, from social media to direct sales, it offers insights into measuring and revving up your revenue growth. Plus, considering the evolution of buyer engagement, Woods and Shootman's expertise could give you that competitive edge you're looking for.
Advantage: How American Innovation Can Overcome the Asian Challenge

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If you're intrigued by global economics and the competitive dance between East and West, "Advantage" could broaden your perspective. It's a deep dive into the strengths and strategies that embolden American innovation against Asia's rise. Perfect for anyone interested in the interplay of technology, policy, and global market dominance.
Pocket Guide to Technical Communication

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If you're eager to polish your professional writing skills, this book is a practical toolkit. It's not just about getting words on a page; it's a mentor guiding you through crafting effective resumes, business letters, and more. With templates to emulate and exercises to practice, it's like having an expert sitting right beside you. Whether you're a student or a professional, this guide will refine your communication prowess for the modern business world.
Machine Learning With R
Brett Lantz | Packt Pub Ltd

Machine Learning With R

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Goodreads rating: 4.22

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Whether you’re dipping toes into machine learning or you've just started warming up to R, this book is perfect for you. It's designed to take you through machine learning with R in a structured manner, building your knowledge step by step. Think of it as a friendly tutor that walks you through the complexities of data analysis and machine learning algorithms, making sure you're ready to tackle your own data science challenges.
Andy Grove: An American Story
Richard S. Tedlow | Portfolio Trade

Andy Grove: An American Story

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Goodreads rating: 3.97

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If you're fascinated by the interplay of innovation and leadership in the tech world, then this exploration of Andy Grove's life at Intel is a must-read. Tedlow's in-depth account lifts the curtain on Grove's unique problem-solving approach. Imagine drawing inspiration from someone who started with nothing and scaled the heights of Silicon Valley—a true embodiment of the American Dream, offering insights valuable for aspiring leaders and entrepreneurs alike.
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works - Thryft

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If you're navigating the complexities of marketing across multiple countries, "Global Content Marketing" is your compass. Pam Didner breaks down the daunting task of engaging an international audience into manageable steps. By adopting her 4P's framework, you can craft a content strategy that transcends borders. This book could be a game-changer for your business, giving you the tools to expand your reach and influence on a global scale.
Regis Touch - Thryft
Regis McKenna | Basic Books

Regis Touch

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Goodreads rating: 3.71

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Regis Touch is a must-read for anyone interested in learning about strategic marketing techniques. With its proven methods for market positioning and creating new markets, readers will gain valuable insight into maintaining a flexible market plan. McKenna's teachings offer a timeless approach that is still relevant today, making it a valuable resource for businesses looking to stay ahead of the competition.
U.S. Vs Microsoft : The Inside Story of the Landmark Trial - Thryft

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An account of the landmark antitrust case chronicles the investigation of Microsoft, examines the key events and personalities of the trial, and discusses the impact of the verdict.
Microsoft First Generation: The Success Secrets of the Visionaries Who Launched a Technology Empire - Thryft

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If the roots of modern technology intrigue you, "Microsoft First Generation" gives you a behind-the-scenes look at the pioneers who architected a digital revolution. Not only does it explore the innovative mindset of Bill Gates's proteges, but it also delves into their varied post-Microsoft paths, offering a blend of tech history and personal ambition that might just inspire your next big move.
Writing for Television, Radio, and New Media - Thryft
Robert L. Hilliard | Cengage Learning

Writing for Television, Radio, and New Media

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Goodreads rating: 3.9

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Hilliard's comprehensive guide offers practical tips and techniques for writing successful scripts across various media, including TV, radio, and online platforms. With clear organization, excellent examples, and attention to detail, this book is a must-have for anyone looking to break into the world of professional writing for television, radio, or new media.
Taking Care of Ebusiness - How Today's Market Leaders Are Increasing Revenue, Productivity, and Customer Satisfaction

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If you're looking to understand the tactics behind driving revenue and customer satisfaction in the digital age, "Taking Care of Ebusiness" could be a vital read. It's like getting a behind-the-scenes tour of Siebel Systems' success straight from the CEO's desk, offering insights that remain relevant for today's market leaders aiming for digital excellence.
Building Wealth: The New Rules for Individuals, Companies, and Nations in a Knowledge-Based Economy
If you're looking to understand the ins and outs of wealth generation in today's fast-paced, intellect-driven market, this book might be your compass. It's for someone who appreciates a blend of economics, technology, and practical advice. From personal finance to global economic strategies, it could be a game-changer for your financial literacy.
Flexible Product Development: Building Agility for Changing Markets

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If you're feeling bogged down by traditional, rigid product development processes, "Flexible Product Development" could be a breath of fresh air. Preston Smith offers practical tools and strategies for introducing flexibility into your projects. This could be especially relevant if you're looking to adapt quickly to market changes without the disruption and expense typically associated with mid-course adjustments. It's for anyone seeking to modernize their approach to innovation.
Design of Experiments for Engineers and Scientists - Thryft

Design of Experiments for Engineers and Scientists

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Goodreads rating: 3.75

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This book is a great tool for engineers and scientists looking to improve the quality of their manufacturing processes through the use of Design of Experiments (DOE). The author provides simple and easy to understand graphical techniques that are an alternative to advanced statistical methods. The book includes many case studies that place DOE techniques in the context of different industry sectors, making it a useful resource for those in the Six Sigma training program. Overall, this is a practical guide that can revolutionize the way you approach process improvement.
Understanding Silicon Valley: The Anatomy of an Entrepreneurial Region

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If you're fascinated by innovation hubs and wonder how they tick, this is your must-read. It takes you through Silicon Valley's history, exploring the symbiosis of technology, investment, and academia that's spurred countless startups into global giants. It sheds light on the intricate web of social and business norms that give rise to an entrepreneurial mecca, making a complex ecosystem understandable and intriguing. Whether you're an entrepreneur, an investor, or someone who's simply interested in the mechanics of success, Kenney's insights offer valuable lessons.
F5 Performance Management - Complete Text - Thryft
Kaplan Publishing | Kaplan Publishing Uk

F5 Performance Management - Complete Text

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Goodreads rating: 3.67

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Understand the application of management accounting techniques Learn about quantitative and qualitative data in context of performance management Knowledge check tests to help reinforce your understanding and knowledge Guidance from ACCA on how to apply knowledge to exams Official past papers to give you real exam practice FREE supplementary materials to boost your success in the ACCA F5 Performance Management exam. The ACCA F5 Study Text enables you to develop knowledge and skills in the application of management accounting techniques.This F5 Study Text is designed to complement your own learning style. You can either gain a thorough understanding of the entire syllabus or concentrate on the key examinable topics, covering areas like management accounting techniques for planning, decision-making, performance evaluation and control. Plus, all Kaplan Publishing Complete Texts are approved by the ACCA so you can be confident that the material fully covers the syllabus.
Best Kept Secrets Of Peer Code Review - Thryft
Jason Cohen | Smartbearsoftware.com

Best Kept Secrets Of Peer Code Review

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Goodreads rating: 3.11

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This book is an excellent resource for software developers looking to streamline code reviews. Written by industry experts, it provides practical techniques that can be easily implemented to improve the efficiency and effectiveness of code reviews. The book's most unique feature is the variety of perspectives from its authors, which allows readers to gain insights into different methodologies. Reviewed users may praise the book for its actionable tips and broad range of expertise.
Object-Oriented Technology - A Manager's Guide - Thryft

Object-Oriented Technology - A Manager's Guide

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Goodreads rating: 3.65

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This book is a great choice for managers who want to understand the basics of object-oriented technology. It breaks down complex technical concepts into an accessible format that anyone can understand. Readers will gain a glimpse into the future of this emerging paradigm, making it a valuable resource for those looking to stay ahead of the curve.
Managing in a Strategic Business Context - Thryft
David Farnham | Chartered Institute Of Personnel And Development

Managing in a Strategic Business Context

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Goodreads rating: 4.71

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If you're diving into the UK business environment or looking to sharpen your strategic management skills, this book is a valuable resource. It immerses you in the economic, social, and technological contexts that shape British businesses, offering you a clear and comprehensive understanding that could give you an edge in the workplace or academia. Plus, its exploration of ethics ensures a well-rounded, contemporary approach to navigating today's corporate challenges.
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

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Imagine mastering the ever-changing landscape of social media analytics. With 'Social Media Analytics' as your guide, you'll be equipped to make sense of the overwhelming data, transforming it into strategic actions that can powerfully impact your business or brand. Marshall Sponder marries detailed case studies with practical tools, making this read invaluable for marketers who want to stay ahead of the curve and harness the full potential of social media insights.
The Mechanical Design Process

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If you're keen on streamlining your design process and incorporating consumer-focused strategies into your work, "The Mechanical Design Process" could be your go-to resource. Ullman's methodical approach helps you to understand the ins and outs of product design, ensuring that efficiency, teamwork, and sustainability are at the heart of your creations. It's like having a seasoned guide by your side, transforming complex concepts into manageable steps.
Sams Teach Yourself Microsoft SQL Server T-SQL in 10 Minutes
Ben Forta | Sams Publishing

Sams Teach Yourself Microsoft SQL Server T-SQL in 10 Minutes

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Goodreads rating: 4.24

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If you're pressed for time but keen to learn Microsoft SQL Server's T-SQL, this is your go-to guide. Each 10-minute lesson in the book is highly focused and practical, perfect for grasping the basics and mastering more advanced concepts like joins and subqueries. It's ideal for anyone looking for an efficient way to become proficient without getting bogged down in unnecessary details.
Film Finance Handbook 2007-2008 : How to Fund Your Film - Thryft

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The Film Finance Handbook is a must-read for filmmakers and producers who are looking for ways to fund their films. More than 1,000 funding awards are featured, and the incentives and tax breaks of 50 countries are explained in detail. The book is full of original case studies and interviews with notable film personnel. This comprehensive guide provides helpful ideas, valuable contacts, and decades of experience to help readers successfully fund their next film.
The Maverick and His Machine: Thomas Watson, Sr. and the Making of IBM

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If you have a curiosity for the titanic figures who've sculpted the business landscape, "The Maverick and His Machine" could offer a riveting dive into the life of IBM's Thomas Watson, Sr. You'll get to peel back the layers of a complex persona, navigating both brilliance and controversy, with insights that feel like you've accessed secret files to the past. Unveiling the man behind the enterprise, this biography doesn't just recount history, it invites you to ponder the human intricacies in shaping a technological empire.
Sun Rise - Suncor, The Oil Sands and the Future of Energy
Rick George, John Lawrence Reynolds  | Harpercollins

Sun Rise - Suncor, The Oil Sands and the Future of Energy

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Goodreads rating: 3.56

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If you're intrigued by the evolution of energy companies and the individuals behind them, "Sun Rise" could be right up your alley. The book chronicles the transformative leadership of Rick George and the tumultuous growth of Suncor Energy. It's a tale of corporate intrigue and the clash between economy and ecology, all set against the backdrop of Canada's oil sands. This insider's view might just change your perspective on the energy sector's potential for innovation and adaptability.
SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
Considering you're keen to amplify your business's digital footprint, "SEO for Growth" could be the toolkit you're looking for. The book is a roadmap for modern marketing techniques, focusing on driving organic traffic to your website. With guidelines that have evolved alongside the digital marketplace, it’s a resource that could help you stay ahead of SEO trends and harness the potential of online searches to your business's advantage.
Branddigital: Simple Ways Top Brands Succeed in the Digital World

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If you're looking to stay ahead in today's fast-paced digital marketplace, "BrandDigital" might just be the compass you need. Adamson not only reinforces timeless branding principles but also guides you through harnessing digital tools to deepen customer relationships. With insights derived from top industry professionals and case studies from leading brands, this book could transform your understanding of digital branding and help you leave a lasting mark on your customers.
Future Shock
Alvin Toffler | Bantam

Future Shock

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Goodreads rating: 3.81

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"Future Shock" feels like a time capsule from 1970 that still resonates today. It delves deep into how rapidly advancing technologies and societal shifts might leave us disoriented. If you're curious about how past generations envisioned the future—a future we're living in—it's a fascinating and thought-provoking read. It urges us to think critically about adaptability and resilience in the face of unrelenting change.
Winning With Data: Transform Your Culture, Empower Your People, and Shape the Future

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If you're looking to steer your company towards a future where data-driven decisions are the norm, "Winning With Data" could be your roadmap. It's not just about the numbers; it’s about cultivating a workplace that embraces data at every turn, much like the success stories of Warby-Parker and ThredUp you'll find inside. The book offers actionable advice on adapting your company's culture to not just survive but thrive in the evolving business landscape.
The Ultimate Filmmaker's Guide to Short Films

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If you've been bitten by the filmmaking bug and are dreaming about creating your own short film, this guide is a treasure trove. It strips down the complex process into actionable steps, from the germination of an idea to the final script. You'll find each page is not just instructional but inspirational, pushing you closer to shouting "action!" on your set.
World Class Quality: Using Design of Experiments to Make It Happen
Keki R. Bhote, Adi Bhote  | Amacom Books

World Class Quality: Using Design of Experiments to Make It Happen

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Goodreads rating: 4.14

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If you're keen on taking your company's quality standards to the next level, 'World Class Quality' could be the resource you're looking for. It offers practical tools and techniques that you can implement across various sectors. Plus, with its expanded content and focus on managerial coaching, it's a guide that aspires to make quality control an integral part of your organization's culture. Whether you're in manufacturing or service, this book seems promising for those who want to foster continuous improvement and reliability.
Brilliant Search Engine Optimisation - Thryft
David Amerland | Pearson Canada

Brilliant Search Engine Optimisation

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Goodreads rating: 4.29

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If you're looking to enhance your online visibility, "Brilliant Search Engine Optimisation" might just be your go-to guide. David Amerland breaks down the complex world of SEO into understandable sections, making it accessible for beginners yet detailed enough for seasoned marketers. It's a practical manual that covers everything from basic principles to advanced strategies, ensuring your website isn't just a needle in the digital haystack.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.