Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Marketing Concepts and Strategies

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If you're diving into marketing, this book would be like having a seasoned mentor in the field. It's thorough, providing a solid understanding of marketing concepts and strategies that have stood the test of time. Plus, for those who appreciate the evolution of marketing theories, it offers an insightful historical perspective that can be valuable for understanding our current digital age.
Active Server Pages for dummies - Thryft
Bill Hatfield | For Dummies

Active Server Pages for dummies

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Goodreads rating: 3.13

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Ready to create interactive Web pages? Then welcome to Active Server Pages For Dummies, 2nd Edition . In this guide, you'll see exactly what ASP is all about and how it works. You may be a Web site or intranet developer for a company, or the owner of a personal or small business Web site, or a programmer who wants to get in on all the hot new technologies. In any case, you're always looking for ways to make your job easier and your Web site cooler. You probably But don't worry. To get the most out of this book, you don't have to be a programmer or an HTML guru. Active Server Pages makes activating your Web site easy. In Active Server Pages For Dummies , you'll discover Active Server Pages is easy. You've heard that said before, only to be overwhelmed with enough confusing gibberish to choke a camel. But with this guide, you can believe it.
Project Management
Rory Burke | Wiley

Project Management

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Goodreads rating: 4.75

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If you're stepping into the world of project management, Rory Burke's guide could be your roadmap to success. It breaks down complex principles with practical examples, making it ideal for managers looking to streamline their planning and control processes. The exercises included are great for honing your newfound skills in a commercial setting.
Programming for TV, Radio & the Internet: Strategy, Development & Evaluation

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70% off est. retail
If you're captivated by the world of broadcasting and digital media, this book is your backstage pass to understanding how to craft content that resonates. It's not just informative—it's a practical guide that reveals the dynamics of programming strategies across TV, radio, and the internet, tailored for media enthusiasts and professionals alike.
Smart Business: How Knowledge Communities Can Revolutionize Your Company
Jim Botkin | Free Press

Smart Business: How Knowledge Communities Can Revolutionize Your Company

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Goodreads rating: 4.0

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Smart Business is a must-read for any business leader who wants to stay ahead in the fast-paced knowledge economy. Botkin's insights into the power of knowledge communities are practical and inspiring, with real-life examples of how companies like AT&T, the postal service of Sweden, and Motorola are using them to transform their businesses. With detailed advice on how to build and sustain knowledge communities, this book provides a roadmap for any organization seeking to thrive in the new millennium.
LIVE AND WORK: MODERN HOMES AND OFFICES: THE SOUTHERN CALIFORNIA ARCHITECTURE OF SHUBIN + DONALDSON - Thryft

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For the aesthete enchanted by architecture, "LIVE AND WORK" offers more than a coffee table book; it provides a deep dive into the innovative work of Shubin and Donaldson. It's an exploration of space that blurs the lines between living and working spaces, tailored for those inspired by the fluidity of modern design and cultural narratives. If you appreciate architecture that speaks to lifestyle and context, this monograph will enrich your perspective on design.
Show-Stopper! The Breakneck Race to Create Windows NT and the Next Generation at Microsoft

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If you're fascinated by tech history or love behind-the-scenes industry stories, "Show-Stopper!" is right up your alley. By diving into the creation of Windows NT, it offers an in-depth look at the challenges and triumphs of software development on a monumental scale, all set against the backdrop of the cutthroat tech industry in the early '90s. It's a gripping narrative that puts you in the rooms where computing history was made.
Using Visual FoxPro 6 - Thryft
Menachem Bazian, Jim Booth  | Que

Using Visual FoxPro 6

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Goodreads rating: 4.5

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This book is perfect for programmers seeking to understand the nuances of seamless Microsoft integration. The author provides comprehensive coverage of the two most significant Microsoft additions to version 6 - Microsoft Transaction and integration with Microsoft SQL Server. As such, readers can develop a solid "visual development" foundation to aid their transition to Visual FoxPro.
Sams Teach Yourself Facebook in 10 Minutes - Thryft
Sherry Willard Kinkoph Gunter | Sams

Sams Teach Yourself Facebook in 10 Minutes

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Goodreads rating: 3.17

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If you've ever felt lost navigating Facebook or wanted to get up to speed quickly, this book is for you. It's the perfect crash course in Facebook usage. Each 10-minute lesson builds on the last, making social media feel less overwhelming. Great for social media beginners or those needing a quick refresher.
Expert One-on-One Visual Basic 2005 Database Programming - Thryft
Roger Jennings | Wrox

Expert One-on-One Visual Basic 2005 Database Programming

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Goodreads rating: 3.5

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"Expert One-on-One Visual Basic 2005 Database Programming" is a comprehensive guide for experienced VB programmers upgrading their skills. This book offers best practices and advanced techniques for data management with VB 2005 and SQL Server. With real-world examples and easy-to-follow instructions, readers can learn to create usable Windows and Web forms in minutes without writing a line of code. The book also covers T-SQL extensions, in-process Web services, and notifications. Overall, this book is an indispensable resource for programmers looking to develop their skills in Visual Basic 2005 and SQL Server.
How to Do Everything with Your Palm Handheld - Thryft
Dave Johnson, Rick Broida  | Mcgraw-hill Osborne Media

How to Do Everything with Your Palm Handheld

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Goodreads rating: 3.25

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If you're holding onto that Palm OS handheld, this book is like finding a treasure map for your device. It walks you through every inch of your PDA, transforming it from a simple organizer to a multimedia powerhouse. Imagine syncing seamlessly, optimizing productivity, and even enjoying movies on the go. This guide is the key to unlocking all those capabilities you never knew your Palm had.
The Complete Java 2 Certification Study Guide - Thryft
HELLER ROBERTS | Bpb, Sybex,

The Complete Java 2 Certification Study Guide

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Recommendation: 1. This book is a comprehensive guide for programmers who want to pass the Java certification test. It provides test-taking strategies and covers all topics required for the exam. 2. Users have found the book to be well-organized, easy to read, and helpful in passing the exam. Its most unique feature is its focus on the Java certification exam, making it an essential read for anyone looking to become a certified Java programmer.
Stores Of The Year 18 Intl - Thryft
Martin M. Pegler | Harper

Stores Of The Year 18 Intl

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If you're involved in shaping retail spaces, this book is an inspiring trove of modern design ideas. It's packed with over 250 color photos that guide you through the aesthetics of contemporary store interiors. Whether you're looking to revamp a small boutique or a chain department store, the creativity showcased could spark the innovative solutions you need.
China's Century: The Awakening of the Next Economic Powerhouse
Laurence J. Brahm | Wiley

China's Century: The Awakening of the Next Economic Powerhouse

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Goodreads rating: 2.5

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If you're intrigued by the global economic dynamics and power shifts, "China's Century" is calling you. Laurence Brahm offers an enlightening view of China's potential as the next economic superpower, with diverse perspectives that deepen the discourse. Whether you're a business enthusiast or a student of international relations, this narrative can provide valuable insights and foster understanding of the East-West interplay in modern times.
Marketing - Thryft
Hartley Kerin, Steven W. Hartley, William Rudelius  | Mcgraw-hill

Marketing

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Goodreads rating: 3.19

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Reasons to read: 1. This book offers strategic techniques to create and execute successful marketing campaigns. 2. It provides valuable insights into consumer behavior and market trends. 3. With its focus on practical application, it equips readers with the skills to effectively promote products and services. 4. Whether you're a marketing professional or a business owner, this book will help you navigate the complex world of marketing and achieve measurable results.
Google AdWords for Dummies
Howie Jacobson | For Dummies

Google AdWords for Dummies

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Goodreads rating: 3.76

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If you're looking to get more bang for your buck with your online marketing efforts, "Google AdWords for Dummies" might be just the guide you need. It's packed with up-to-date methodologies—offering fresh insights on creating effective ads and optimizing your ad spend. The inclusion of real-world case studies brings home the practical application of the book's tactics, allowing you to see the potential impact on your own business. Plus, with a gift card included, it's almost like getting a head start on your advertising journey.
Get a Grip on Network Cabling - Thryft
Frank J. Derfler | Ziff Davis Pr

Get a Grip on Network Cabling

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Goodreads rating: 2.0

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If you're looking to delve into the technicalities of network infrastructure, "Get a Grip on Network Cabling" could be your go-to guide. Despite its 1993 publication date, the foundational principles explained by Derfler and Freed remain relevant, especially if vintage networking is your thing or if you need to understand the evolution of cabling. It’s perfect for getting a solid grasp on how to make smart cabling investments for your network's future.
Reimagining Japan: The Quest for a Future That Works

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If you're enthralled by the complexities of a country at the cusp of pivotal change, "Reimagining Japan" offers a tapestry of perspectives that converge into a deeply insightful narrative. It's not just a book; it's a conversation starter with leading minds on Japan's evolving identity, economics, and societal challenges. The mosaic of authoritative views could broaden your understanding and fuel your curiosity about the Land of the Rising Sun's place in the modern world.
The Internet Bubble - Thryft
Anthony B. Perkins, Michael C. Perkins  | Harperbus

The Internet Bubble

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Goodreads rating: 3.32

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91% off est. retail
If you're interested in learning about the history of the dotcom boom and gain insight into the financial mania that gripped Silicon Valley in the late 90s, "The Internet Bubble" by Anthony B. Perkins and Michael C. Perkins is the perfect read for you. The book delves deep into how over-inflation of the Internet business and the massive investment euphoria led to the eventual bursting of the bubble, leaving many investors disillusioned. Through the authors' expert analysis and advice, readers can learn how to avoid similar financial pitfalls in the future.
Public Relations Online : Lasting Concepts for Changing Media - Thryft
Tom Kelleher | Sage Publications, Inc

Public Relations Online : Lasting Concepts for Changing Media

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Goodreads rating: 3.57

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Public Relations Online provides hands-on internet exercises and alternative perspectives that offer an overall understanding of the computer systems and networks and how real people use online media to communicate effectively. It's an excellent resource for advanced undergraduate and graduate students for Public Relations courses.
Operations Strategy: Competing in the 21st Century - Thryft
Sara L. Beckman, Donald Barry Rosenfield  | Mcgraw-hill

Operations Strategy: Competing in the 21st Century

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Goodreads rating: 5.0

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If you're looking to sharpen your understanding of the operational decisions that drive successful businesses, this book does more than just break down concepts. It marries strategic oversight with practical analytical models, offering a dual lens to view the challenges and solutions found in real-world business management. Readers like you, eager to dive into the intricacies of operations with contemporary examples, will find its up-to-date research particularly valuable in crafting a modern operations strategy.
Managing New Product and Process Development Text and Cases

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If you're intrigued by the art of innovation and competitiveness, this book is right up your alley. Clark and Wheelwright offer practical insights into accelerating product and process development, a skill that's vital in today's fast-paced market. The focus on tangible principles makes it particularly valuable for professionals looking to refine their development strategies and maintain an edge in their industries.
The Complete Asian Report Writer - Thryft
Graham Colin-Jones | Times Editions,singapore

The Complete Asian Report Writer

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If you're navigating the nuances of Asian business communication, 'The Complete Asian Report Writer' is a resourceful tool to own. Graham Colin-Jones tailors writing strategies specifically for Asian markets, making it an insightful companion for professionals looking to refine their report writing to cater to this audience. It's a thoughtfully structured handbook that will surely enhance your written communication in a business context.
Free: The Future of a Radical Price
ANDERSON CHRIS | Random House

Free: The Future of a Radical Price

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Goodreads rating: 3.85

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Imagine a market where price tags start to disappear, and the word 'free' pops up more often than a summer sale sign. Chris Anderson deftly weaves through the implications of such an economy, not just to tease your curiosity but to prepare you for a shift in how we view value and trade. It's a book that feels like a doorway to the future, but only if you're ready to step through it.
Pentagram: The Compendium
Pentagram | Phaidon Inc Ltd

Pentagram: The Compendium

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Goodreads rating: 4.41

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If you have an eye for design or simply appreciate creativity in visual communication, "Pentagram: The Compendium" could be a delight for you. This book offers a deep dive into the minds of the partners at one of the world's most renowned design firms. It's like having a mentor guiding you through the complexities of design thinking and execution. Whether you're a student, a professional, or just curious about design, the rich insights and essays in this book will inspire you and perhaps even challenge the way you perceive design in every aspect of life.
Simple Program Design : A Step by Step Approach - Thryft
Lesley Anne Robertson | Course Technology

Simple Program Design : A Step by Step Approach

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Goodreads rating: 3.79

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This book would be a great read for beginners and aspiring programmers who want to build a solid foundation in program design. It presents a step-by-step approach to solving programming problems using pseudocode, making it easy to understand and implement. The emphasis on structured programming and modular design ensures that readers develop sound programming skills. Whether you're a student or a professional, "Simple Program Design" is the perfect resource to enhance your programming abilities.
Branddigital: Simple Ways Top Brands Succeed in the Digital World

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If you're looking to stay ahead in today's fast-paced digital marketplace, "BrandDigital" might just be the compass you need. Adamson not only reinforces timeless branding principles but also guides you through harnessing digital tools to deepen customer relationships. With insights derived from top industry professionals and case studies from leading brands, this book could transform your understanding of digital branding and help you leave a lasting mark on your customers.
Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

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If you're in the e-commerce space, "Loyalty.com" could be particularly valuable for you. Frederick Newell digs into the crux of evolving customer relationships in the face of digital expansion. It's a book that can provide insight on personalizing customer interactions and transitioning from mere data points to genuine connections, an asset if you're looking to enhance customer loyalty in the online retail world.
Enhancing ASEAN's Connectivity
Sanchita Basu Das | Iseas-yusof Ishak Institute

Enhancing ASEAN's Connectivity

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If you're interested in the complexities and potential of Southeast Asian economies, 'Enhancing ASEAN's Connectivity' is a smart pick. It not only dives deep into ambitious infrastructural plans but also the real-world roadblocks such as funding. Reading this, you'll grasp the delicate dance of policy, investment, and international cooperation needed to unify a region as diverse as ASEAN. A solid read for anyone in international relations or economic development.
Q&As for the PMBOK Guide
Frank T. Anbari | Project Management Institute

Q&As for the PMBOK Guide

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Goodreads rating: 3.88

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If you're undertaking a project management certification or wanting to brush up on PMBOK standards, this guide serves as an exceptional resource. It breaks down complex principles into a series of structured question and answer formats, making the dense material much more digestible. Perfect for self-study or as a companion to the PMBOK Guide itself.
Breakthrough: Stories and Strategies of Radical Innovation

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If you're intrigued by how innovation happens and thrives, "Breakthrough" could be an enlightening read for you. It doesn't just theorize but also shares concrete profiles of innovators from MIT, which means you'll be getting insights from one of the leading technology and innovation hubs in the world. This could be the inspiration or the push you need to start cultivating a similar culture in your own sphere.
Barbarians Led by Bill Gates
Marlin Eller, Jennifer Edstrom  | Holt Paperbacks

Barbarians Led by Bill Gates

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Goodreads rating: 3.56

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"Barbarians Led by Bill Gates" provides an insider's view of the rise of Microsoft and the tactics used by Bill Gates to dominate the industry. The book sheds light on the company's cut-throat approach to competition and offers a hilarious, yet damning, portrayal of the strategic direction of Microsoft. This book is a must-read for anyone interested in the tech industry, entrepreneurship, or business strategy.
Macroeconomics: Institutions, Instability, and the Financial System

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As you're delving into the world of economic policy and financial systems, this book stands out by successfully integrating the modern monetary framework with the workings of the financial system, discussing how the two interplay, especially in times of crisis. The book acknowledges the shortcomings of traditional macroeconomic models and offers a comprehensive approach to understanding crucial aspects like the creation of money, the behavior of financial institutions, and the role of central banks. If you're aiming to grasp the complexities of macroeconomics and the financial sector, particularly with an eye towards financial crises and policy responses, this text is a splendid springboard that will equip you with both the theoretical understanding and practical tools via its online resource center.
Public Relations Techniques - Thryft
Todd Hunt, James E. Grunig  | Harcourt College Pub

Public Relations Techniques

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Goodreads rating: 3.5

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Public Relations Techniques is a must-read for anyone interested in public relations. The book takes a comprehensive, theory-first approach, which provides an overview before diving into individual elements. The inclusion of new technologies in PR campaigns is particularly impressive. Boxed case studies introducing how campaigns are actually executed are an excellent addition. With the help of checklists at each stage, students can examine their practices and work on the how, when, and why of PR.
Market Unbound : Unleashing Global Capitalism - Thryft
Lowell L. Bryan, Diana Farrell  | Wiley

Market Unbound : Unleashing Global Capitalism

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Goodreads rating: 4.0

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Market Unbound is a vital read for anyone interested in the future of the world economy, particularly for investors, corporations and financial organizations. This book provides readers with a detailed outline of the path leading to an open, global market and its impact on different sectors of business and finance. The book is based on extensive research, including relevant case studies and examples, and uncovers how a government’s ability to control its financial system is being threatened by globalized capital markets.
The Web Designer's Guide to WordPress: Plan, Theme, Build, Launch - Thryft
Jesse Friedman | New Riders

The Web Designer's Guide to WordPress: Plan, Theme, Build, Launch

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Goodreads rating: 3.84

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If you're looking to dip your toes into the world of web design with WordPress at the helm, this guide by Jesse Friedman could be your go-to manual. It serves as both a thorough tutorial and a lasting resource—you won't need prior experience to start, and by the end, you'll have the skills to launch and manage professional-looking sites. It's a deep dive that will remain relevant and useful as you grow your capabilities.
Guidelines for Online Success

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If you're venturing into the digital jungle of Web entrepreneurship, "Guidelines for Online Success" could be your compass. It's not just theory; this book is a curation of wisdom from seasoned pros across the globe. You'll get to see what success (and failure) looks like from their vantage point, which could be invaluable as you craft your own path online.
Direct From Dell: Strategies That Revolutionized an Industry

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If you ever fancied diving into the tech industry or are just a fan of entrepreneurial success stories, "Direct from Dell" might hit the spot. In Michael Dell's own recount, you'll discover the pivotal decisions and innovative strategies that shaped Dell Technologies. Imagine sitting down with one of the tech world's most successful leaders, getting a personal tour of his triumphs—and stumbles—and coming away with tangible strategies that you can apply to your own ventures.
e-Business & e-Commerce for Managers - Thryft
Paul J. Deitel, Harvey M. Deitel  | Prentice Hall

e-Business & e-Commerce for Managers

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Goodreads rating: 4.0

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Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business! e-Business and e-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer especially attractive opportunities, including entertainment, career development, e-Publishing, and online finance. Next, it helps managers address each key strategic and technical component of a successful e-Business. Coverage planning and building a robust Web site infrastructure; deploying effective Internet-based marketing and affiliate programs; using Customer Relationship Management to strengthen customer loyalty; managing online transactions; protecting the security of your site; and much more. The book includes a step-by-step guide to e-Business site building, as well as a full chapter on leveraging new e-Business opportunities associated with the wireless Internet. An appendix features development of a complete Web-based shopping cart application using HTML, JavaScript, VBScript, Active Server Pages, and an Access database. For all managers, business owners, and others who need a comprehensive overview of how to build and manage an e-Business.
Learning Intelligence: Innovative and Digital Transformative Learning Strategies - Cultural and Social Engineering Perspectives

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If you're navigating the intricate maze of modern education, either as an academic leader or in corporate management, this book could become your new compass. It's not just that it offers frameworks; it delves deep into transforming the very culture of learning—which is paramount in fostering future global leaders. It's a visionary's guide to making an impact on students and the educational structure as we know it.
Taking Care of Ebusiness - How Today's Market Leaders Are Increasing Revenue, Productivity, and Customer Satisfaction

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If you're looking to understand the tactics behind driving revenue and customer satisfaction in the digital age, "Taking Care of Ebusiness" could be a vital read. It's like getting a behind-the-scenes tour of Siebel Systems' success straight from the CEO's desk, offering insights that remain relevant for today's market leaders aiming for digital excellence.
Blackberry: The Inside Story of Research in Motion

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If you've ever been intrigued by the signature thumb-scroll of a BlackBerry or marveled at how a single gadget revolutionized communication, "Blackberry: The Inside Story of Research in Motion" captures that magic. Rod McQueen takes you behind the screens of the iconic device, weaving the tale of its creation with the business tenacity that propelled it to fame. It's not just about the technology but the people and ambition that drove an industry—and for anyone interested in the inner workings of tech giants, it's an enlightening read.
Million Dollar Web Presence: Leverage the Web to Build Your Brand and Transform Your Business - Thryft

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If you're hoping to boost your online presence and harness the potent combination of technology and marketing prowess, this book could be your guide. It's penned by industry veterans who'll provide you with actionable insights to elevate your brand and business. Dive in for wisdom on how to convert web engagement into tangible success.
Business Processes and Information Technology

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If you've ever been curious about how technology can streamline business practices or how to govern the digital aspects of a company, "Business Processes and Information Technology" might just be the book you need. It's a comprehensive dive into the marriage of IT and business processes, perfect for students or professionals eager to master the interplay of technology in a corporate setting. The discussions on control and security, particularly regarding financial systems, are not just informative but could be crucial for anyone looking to keep their enterprise tech-savvy and secure.
Management Information Systems: Managing the Digital Firm

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If you're looking to understand how technology underpins the modern business landscape, this book is for you. It delves into how companies use information systems to streamline decisions, bolster competitive advantage, and integrate their operations seamlessly with today's digital environment. This could be the insight you need to either modernize your business acumen or to deepen your understanding of information management systems.
Electronic Marketing and the Internet - Thryft
Stewart & Westberg Kate Adam | Prentice Hall

Electronic Marketing and the Internet

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Goodreads rating: 0.0

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This book could be a good read for you if you want to navigate the world of electronic marketing and understand its significance for marketers. With its practical approach and interactive format, it allows you to dive into the subject and engage with the material. By addressing common questions and providing hands-on activities, it ensures that you grasp the concepts and apply them in real-life situations. Master the digital landscape and stay ahead in the ever-evolving marketing industry with this comprehensive guide.
The Roaring 2000s: Building the Wealth and Lifestyle You Desire in the Greatest Boom in History

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If the future of work and lifestyle transformations intrigues you, Harry S. Dent Jr.'s predictions in 'The Roaring 2000s' could offer a captivating lens. It's a journey through trends and opportunities that seemed ripe at the cusp of the new millennium. While history didn't exactly follow Dent's roadmap, this book remains a thought-provoking glimpse into the optimism and forecasting around the year 2000. It's an engaging read for those curious about past predictions and the thought processes behind them, even as they reflect on the economic realities of our current era.
Catastrophe Modeling: A New Approach to Managing Risk

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Given the unpredictable nature of life, this book offers a practical and insightful look into managing the risks associated with catastrophic events. Whether you're a professional in the field of risk management or simply someone intrigued by the analytics behind disaster preparedness, you'll appreciate the comprehensive strategies and clear definitions provided to navigate future uncertainties.
Strategic MRO Powered by DSC
Richard L. Macinnes, Stephen L. Pearce  | Net Results, Inc.

Strategic MRO Powered by DSC

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Goodreads rating: 0.0

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If you're keen on enhancing the efficiency and effectiveness of your company's MRO operations, this book is for you. It walks you through a novel approach using the Demand Supply Compression methodology, aiming to eliminate waste and supercharge your asset management. Engaging storytelling through a fictitious CEO's journey makes the complex themes accessible and gives a relatable narrative to a potentially transformative business strategy.
Charts & Graphics - DK Essential Computers
Robert Dinwiddie | Gardners Books

Charts & Graphics - DK Essential Computers

Regular price $18.90 $15.90 16% off

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Regular price $18.90 $15.90 16% off

Unit price
per

If you want to elevate your Excel presentations, "Charts & Graphics" is a solid choice. It breaks down complex visualization concepts into digestible pieces that can make your data storytelling clear and compelling. Perfect for anyone looking to add a professional polish to their spreadsheets without getting lost in technical jargon.

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