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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Crash Course : The American Automobile Industry's Road from Glory to Disaster - Thryft

Crash Course : The American Automobile Industry's Road from Glory to Disaster

$6.41 $4.90 24% off

Goodreads rating: 3.91

$6.41 $4.90 24% off

88% off est. retail
This book explores the history of the American automobile industry, including the missed opportunities and poor decisions that led to its downfall. It covers the role of government in the industry's financial troubles and the controversial bailout of Chrysler. Overall, Crash Course is a compelling and informative read for anyone interested in the history of the auto industry and its impact on American society.
Age of Context: Mobile, Sensors, Data and the Future of Privacy
Shel Israel, Robert Scoble  | Createspace Independent Publishing Platform

Age of Context: Mobile, Sensors, Data and the Future of Privacy

$10.90

Goodreads rating: 3.62

$10.90

60% off est. retail
If you're into staying ahead of the curve on technology and its societal implications, "Age of Context" is something you won't want to miss. Scoble and Israel navigate the complex intersection of mobile, data, sensors, and location technology with an engaging foresight that speaks to both enthusiasts and skeptics. And if you're worried about privacy, they tackle that head-on, offering a nuanced perspective on the tradeoffs between convenience and personal secrecy.
The Myths of Innovation
Scott Berkun | O'reilly Media, Inc.

The Myths of Innovation

$16.90

Goodreads rating: 3.85

$16.90

If you're intrigued by how great ideas manifest into world-changing innovations, this book is for you. Scott Berkun digs into history to demystify the concept of innovation, revealing the truths behind how ideas evolve. It's fascinating and eye-opening, especially if you've ever wondered what really fuels progress in our tech-driven world.
The New New Thing : A Silicon Valley Story - Thryft
Michael Lewis | Norton

The New New Thing: A Silicon Valley Story

$10.90

Goodreads rating: 3.76

$10.90

The New New Thing is a great read for anyone interested in the rise of startups and technology in the 21st century. Michael Lewis provides readers with an inside look into the battle between Netscape and Microsoft, as well as the investment bankers' skepticism of Healtheon. The book's most unique feature is the story of Clark's complex sailboat, Hyperion, and his belief that he can control it via computer. It's an intriguing and entertaining read for those interested in the tech industry and stories of innovation.
Let It Go
Stephanie Shirley, Richard Askwith  | Andrews Uk Limited

Let It Go

$12.90

Goodreads rating: 4.25

$12.90

If inspiration drawn from real-life tales sparks joy in you, "Let IT Go" is a marvelous choice. It's not just a memoir, it's a testament to the power of overcoming adversity and harnessing success for the greater good. Dame Stephanie's story might resonate with you deeply, offering both a historical perspective and a personal touch that often turns readers into lifelong fans of her philanthropic philosophy.
Beyond Great: Nine Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution
Jim Hemerling, Arindam Bhattacharya, Nikolaus Lang  | Publicaffairs

Beyond Great: Nine Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution

$18.90 $9.71 49% off

Goodreads rating: 4.5

$18.90 $9.71 49% off

75% off est. retail
This book is a must-read for individuals and businesses navigating the complexities of our rapidly changing world. Beyond Great provides nine essential strategies that will help you thrive in the face of economic nationalism, technological revolution, and social tension. Through real-life examples and practical insights, the authors present a comprehensive framework for building a high-performing, adaptable, and socially responsible global company. Get ready to become a shapeshifter and embrace the new rules of success in this era of constant transformation.
Bankruption - How Community Banking Can Survive Fintech - Thryft
John Waupsh | Wiley

Bankruption - How Community Banking Can Survive Fintech

$7.90 $3.90 51% off

Goodreads rating: 3.96

$7.90 $3.90 51% off

91% off est. retail
This book is a must-read for community banking executives who are struggling to find their place in the face of fierce competition from fintech companies. With clear analysis and practical advice, author John Waupsh offers a roadmap for these banks to not only survive but also thrive in the new digital age. By dispelling common myths and providing proven strategies, this book equips community banks with the tools they need to stay relevant and compete in the ever-changing financial landscape. It's time to take back the market and secure a bright future for community banking.
Remix
Lawrence Lessig | Bloomsbury Academic

Remix

$15.90 $10.90 31% off

Goodreads rating: 3.84

$15.90 $10.90 31% off

73% off est. retail
"Remix" is an invigorating tale that brings to life the intermingling worlds of music and relationships. If you resonate with stories of friendship tested by the thrilling, yet challenging, terrains of creative endeavors, this book could sing to your soul. It's for anyone who finds joy in the rhythm of life's unpredictable melodies.
Digital Marketing Strategy, Implementation and Practice
Dave Chaffey | Pearson Education

Digital Marketing Strategy, Implementation and Practice

$37.90 $32.90 13% off

Goodreads rating: 4.11

$37.90 $32.90 13% off

90% off est. retail
This book offers a blend of the latest marketing theories with real-world application, giving you insights from successful companies. If you're looking to create impactful digital strategies and want to learn from the experience of industry giants like eBay and Facebook, Dave Chaffey and Fiona Ellis-Chadwick provide practical, actionable advice that could help transform your company's online presence.
Fashion and Lifestyle Photography: Secrets of Perfect Fashion & Lifestyle Photography
Dixie Dixon | Ilex Press

Fashion and Lifestyle Photography: Secrets of Perfect Fashion & Lifestyle Photography

$11.90

Goodreads rating: 4.0

$11.90

If you've got an eye for style and a dream to capture the essence of fashion, Dixie Dixon's "Fashion and Lifestyle Photography" offers a treasure trove of industry insights that could elevate your photography game. Reading this, you'll not only find practical advice but also feel like you're gaining a mentor in the world of fashion photography. It's perfect for transforming your passion into a flourishing career.
The Wikipedia Revolution How a Bunch of Nobodies Created the World's Greatest Encyclopedia - Thryft
Jimmy Wales, Andrew Lih  | Hyperion

The Wikipedia Revolution How a Bunch of Nobodies Created the World's Greatest Encyclopedia

$12.90 $3.90 70% off

Goodreads rating: 3.79

$12.90 $3.90 70% off

90% off est. retail
If you're fascinated by the power of collective intelligence and open-source platforms, "The Wikipedia Revolution" is a must-read. It dives into the origins and evolution of a site you likely use every day, offering an insider's perspective on how a group of volunteers built the world's most extensive encyclopedia. The stories behind the site's creation and growth will inspire you about the potential of collaboration and the Internet's democratizing power.
The Pirate's Dilemma: How Hackers, Punk Capitalists, Graffiti Millionaires and Other Youth Movements Are Remixing Our Culture and Changing Our World
Matt Mason | Viking Adult

The Pirate's Dilemma: How Hackers, Punk Capitalists, Graffiti Millionaires and Other Youth Movements Are Remixing Our Culture and Changing Our World

$8.90

Goodreads rating: 3.71

$8.90

If you're intrigued by the undercurrents that drive societal shifts, "The Pirate's Dilemma" offers an insightful perspective. It's a deep dive into the rebellious fringes that shape mainstream culture and commerce. The book could be a great pick for you if you're fascinated by the interplay between subversion and progress, and how today's rebels are crafting tomorrow's norms.
Reengineering the Corporation : A Manifesto for Business Revolution - Thryft
Michael Hammer, James Champy  | Harperbus

Reengineering the Corporation : A Manifesto for Business Revolution

$5.90 $3.90 34% off

Goodreads rating: 3.73

$5.90 $3.90 34% off

82% off est. retail
Reengineering the Corporation is a must-read for anyone looking to improve their business. The authors provide numerous real-life examples that demonstrate how reengineering can help reduce costs, increase customer satisfaction, and improve overall performance. This book breaks away from traditional business management principles and introduces a set of new organizing principles that can help managers rebuild their businesses. The case studies outlined throughout the book showcase how top organizations such as Ford and IBM have utilized reengineering to achieve significant competitive gains.
Secrets of Silicon Valley: What Everyone Else Can Learn from the Innovation Capital of the World
Deborah Perry Piscione | Griffin

Secrets of Silicon Valley: What Everyone Else Can Learn from the Innovation Capital of the World

$8.90

Goodreads rating: 3.49

$8.90

If innovation and entrepreneurship stir your curiosity, "Secrets of Silicon Valley" is a treasure trove you shouldn't pass up. Deborah Perry Piscione guides you through the heart of tech's utopia, revealing the cultural and economic alchemy that makes the Valley a lodestar for dreamers and doers alike. Her interviews and case studies aren't just compelling reads—they could be the spark for your own ideas and ventures.
The Rainforest: The Secret to Building the Next Silicon Valley
Greg Horowitt, Victor W. Hwang  | Regenwald

The Rainforest: The Secret to Building the Next Silicon Valley

$14.90

Goodreads rating: 4.06

$14.90

55% off est. retail
If you're fascinated by the interplay between human creativity and economic growth, "The Rainforest" will intrigue you. Hwang and Horowitt delve into why some regions thrive as innovation hotspots, much like Silicon Valleys around the world. Their unconventional approach might just change how you view the potential of human networks and the environments we foster for groundbreaking ideas.
Business @ The Speed of Thought: Succeeding in the Digital Economy
Bill Gates | Grand Central Publishing

Business @ The Speed of Thought: Succeeding in the Digital Economy

$25.90 $17.90 31% off

Goodreads rating: 3.8

$25.90 $17.90 31% off

69% off est. retail
If you're intrigued by the fusion of business acumen with technological innovation, this book is a match for you. Bill Gates gives a compelling outlook on how incorporating technology can be a game-changer, with real-world examples from giants like Microsoft and GM. It's a visionary take on making business agile, an essential read for forward-thinking managers and entrepreneurs.
Enterprise Agility: Being Agile in a Changing World
Dr Linda Rising, Sunil Mundra, Guo Xiao  | Packt Publishing

Enterprise Agility: Being Agile in a Changing World

$21.90 $15.90 27% off

Goodreads rating: 4.04

$21.90 $15.90 27% off

If you're navigating the stormy seas of modern business, "Enterprise Agility" could be your lighthouse. It's more than just an Agile manual; it's a comprehensive approach to transforming the entire anatomy of an organization. Think of it as a health regimen for your company, but instead of vitamins and exercises, you're equipped with cultural adjustments, mindset shifts, and leadership reforms. With the fast-paced change that's become standard in business today, Sunil Mundra offers a framework that feels tailor-made for your organization's unique needs. So if you want your enterprise not just to survive but to flourish in uncertainty, this might be the strategic compass you need.
Affected: Emotionally Engaging Customers in the Digital Age
Cara Wrigley, Karla Straker  | Wiley

Affected: Emotionally Engaging Customers in the Digital Age

$3.90

Goodreads rating: 3.64

$3.90

If you're grappling with the invisible barrier between your brand and your customers in the digital realm, 'Affected' could be a tactical asset for you. It's rich with strategies and personal insights that could help bridge the gap between impersonal digital interactions and meaningful customer relationships. The background of strong case studies makes it practical and relatable, allowing you to apply the given knowledge to your specific scenario effectively.
Strategic Marketing - Thryft

Strategic Marketing

$30.90 $8.90 71% off

Goodreads rating: 3.98

$30.90 $8.90 71% off

92% off est. retail
Strategic Marketing could be a great read for business students and professionals looking for ways to gain a competitive advantage in the marketplace. The book provides a decision-making process to analyze and select strategies and emphasizes viewing marketing strategy from a total business perspective. The numerous updated cases make this text relevant to the current market trends and valuable for students and professionals seeking practical application of marketing principles.
Ecosystem Edge: Sustaining Competitiveness in the Face of Disruption
Peter Williamson, Arnoud De Meyer  | Stanford Business Books

Ecosystem Edge: Sustaining Competitiveness in the Face of Disruption

$25.90

Goodreads rating: 4.0

$25.90

42% off est. retail
If you're feeling the heat of industry disruption, "Ecosystem Edge" might just be your guide to staying cool under pressure. De Meyer and Williamson don't just diagnose the problems; they show you, through rich examples from Alibaba to Amazon, how to foster a network that's as robust as it is innovative. This isn't about solo survival tactics—it’s about orchestrating a symphony of partners to ensure your business not only survives but thrives.
Data at Work: Best Practice for Creating Effective Charts and Information Graphics in Microsoft Excel
Jorge Camões | New Riders

Data at Work: Best Practice for Creating Effective Charts and Information Graphics in Microsoft Excel

$11.90

Goodreads rating: 4.33

$11.90

74% off est. retail
Picture this: you're sitting in front of your computer, staring at data that just needs to pop for your next presentation. "Data at Work" is your secret weapon. Without throwing you into the deep end of graphic design, Jorge Camões coaches you through using Excel—an old friend—to create visuals that speak volumes. It's practical, tailored for spreadsheet wizards craving that aesthetic edge. Whether it's bar or bubble charts, you'll turn data into visual stories that even your boss can't ignore.
The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today
Sandra Stahl | Lid Publishing

The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today

$9.90

Goodreads rating: 3.75

$9.90

44% off est. retail
Considering you're potentially looking to excel in public relations, "The Art & Craft of PR" is an insightful guide that can help elevate your approach. Sandra Stahl offers modern strategies and a comprehensive look at PR that respects its timeless aspects while acknowledging the ever-evolving media landscape. It's a forward-thinking resource that could be your mentor in book form.
Digital Wars: Apple, Google, Microsoft and the Battle for the Internet
Charles Arthur | Kogan Page

Digital Wars: Apple, Google, Microsoft and the Battle for the Internet

$10.32

Goodreads rating: 3.85

$10.32

If you're fascinated by the evolution of the tech industry, "Digital Wars" offers you a front-row seat to the strategic clashes between Apple, Google, and Microsoft. This book doesn't just recount history; it delves into the distinct cultures that drove these companies' successes and failures. Understanding these stories will give you insight into the very fabric of our digital lives and the corporate giants that shape it.
The Cathedral & The Bazaar - Musings On Linux And Open Source By An Accidental Revolutionary - Thryft
Eric S. Raymond | O'reilly Media

The Cathedral & The Bazaar - Musings On Linux And Open Source By An Accidental Revolutionary

$7.90 $3.90 51% off

Goodreads rating: 3.83

$7.90 $3.90 51% off

87% off est. retail
The Cathedral & The Bazaar is a groundbreaking book that explores the world of open source software development. Eric Raymond's clear and effective writing style accurately describes the benefits of open source software, making it a must-read for anyone interested in the future of the computer industry or the dynamics of the information economy. By studying the conclusions in this book, readers will gain valuable insights that can be implemented in their own work.
The Art of SEO: Mastering Search Engine Optimization
Eric Enge, Jessie Stricchiola, Stephan Spencer  | O'reilly Media

The Art of SEO: Mastering Search Engine Optimization

$12.90

Goodreads rating: 4.1

$12.90

If navigating the dynamic world of search engine optimization feels daunting, "The Art of SEO" can be your compass. This book isn't just a primer—it's an exhaustive encyclopedia on the topic, suitable for newbies craving fundamental knowledge as well as seasoned pros needing a desk reference. Brush up on the latest tactics, understand Google's algorithm changes, and prepare to elevate your site's visibility.
Industry X.0
Eric Schaeffer | Redline

Industry X.0

$11.90 $9.90 17% off

Goodreads rating: 3.64

$11.90 $9.90 17% off

If you're keen on understanding how the merger of technology and industry stands to revolutionize business, "Industry X.0" is a must-read. Schaeffer doesn't just theorize; he offers a handbook for navigating the shift with concrete steps rooted in real-world examples. It's particularly well-suited for professionals who are looking to implement IIoT strategies and adapt to digital advancements in manufacturing and production sectors. The forward-looking insights will help you stay ahead in the rapidly changing industrial landscape.
Now I Know Who My Comrades Are: Voices from the Internet Underground - Thryft
Emily Parker | Sarah Crichton Books

Now I Know Who My Comrades Are: Voices from the Internet Underground

$9.90 $3.90 61% off

Goodreads rating: 3.93

$9.90 $3.90 61% off

84% off est. retail
If you're intrigued by the intersection of technology and political activism, "Now I Know Who My Comrades Are" offers compelling narratives of courage against censorship. The book reveals the power of the Internet to connect and mobilize, demonstrating that even under oppressive governments, people can find solidarity and a louder voice. It's an inspiring read that casts light on the modern struggle for freedom of expression and the role of social media in shaping political landscapes.
The Victorian Internet: The Remarkable Story of the Telegraph and the Nineteenth Century's Online Pioneers
Tom Standage | Berkley Trade

The Victorian Internet: The Remarkable Story of the Telegraph and the Nineteenth Century's Online Pioneers

$14.26

Goodreads rating: 3.95

$14.26

34% off est. retail
If you're fascinated by how today's hyper-connected world came to be, "The Victorian Internet" is an engaging tale that will deepen your appreciation for modern technology. Tom Standage offers a surprisingly relatable historical account that makes you reconsider your own use of technology by revealing the telegraph's transformative role in society – very much the social media of its day.
Information Architecture for the Web and Beyond
Jorge Arango, Peter Morville, Louis Rosenfeld  | O'reilly Media

Information Architecture for the Web and Beyond

$10.90

Goodreads rating: 3.93

$10.90

If you're immersed in the digital design world, diving into this book is like finding your north star. It breaks down the key concepts of Information Architecture, which serves as the backbone for creating intuitive, user-friendly platforms. Whether you're a UX designer or a product manager, it offers timeless strategies to structure and present data across varied devices—a savvy compass for the ever-expanding digital universe.
Code Halos: How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business
Malcolm Frank | Wiley

Code Halos: How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business

$15.90

Goodreads rating: 3.64

$15.90

If you're intrigued by how companies like Apple and Netflix have harnessed the digital world to outpace their rivals, "Code Halos" is a thought-provoking read. The authors not only dissect the success of industry leaders who've effectively managed the data ecosystem but also offer a blueprint for leveraging this digital aura. It's an enlightening guide for professionals eager to adapt and thrive in the evolving digital economy.
Product Design for the Web: Principles of Designing & Releasing Web Products
Randy J. Hunt | New Riders Pub

Product Design for the Web: Principles of Designing & Releasing Web Products

$28.90

Goodreads rating: 3.76

$28.90

If you're aiming to build the next big online sensation or just want to refine your digital craft to keep users coming back, this book is your treasure map. Randy Hunt packs it with insights into creating resonant online experiences, blending business savvy with design. It's a modern toolkit for the aspiring web product designer, taking you beyond the basics and into the realm of impactful digital creation.
Competing on Analytics - The New Science of Winning - Thryft
Thomas H. Davenport | Harvard

Competing on Analytics - The New Science of Winning

$14.11

Goodreads rating: 3.69

$14.11

You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool.In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics.
Fabricated: The New World of 3D Printing
Melba Kurman, Hod Lipson  | Wiley

Fabricated: The New World of 3D Printing

$8.90

Goodreads rating: 3.72

$8.90

If you're fascinated by the intersection of creativity, technology, and innovation, "Fabricated" is a must-read. It doesn't just throw technical jargon at you; it opens up a world where the power to manufacture is at your fingertips. Imagine designing and creating objects as easily as typing a text—that's the exciting reality this book explores. It'll stretch your imagination and make you ponder what you'd create if you had a 3D printer right at home.
Energy: A Beginner's Guide
Vaclav Smil | Oneworld Publications

Energy: A Beginner's Guide

$8.90

Goodreads rating: 3.98

$8.90

If you're curious about how energy powers everything from the cosmos to our coffee pots, Vaclav Smil's "Energy: A Beginner's Guide" turns a complex subject into an accessible read. It's a perfect starting point for anyone eager to understand the fundamental force shaping our world, our technology, and the sustainability debates that define our times. Dive into this book, and you'll find dinner conversations becoming that much more enlightening.
Experiences: The 7th Era of Marketing
Carla Johnson, Robert Rose  | Content Marketing Institute

Experiences: The 7th Era of Marketing

$14.90

Goodreads rating: 3.95

$14.90

If you're looking to stay ahead in today's dynamic business landscape, Robert Rose and Carla Johnson's "Experiences: The 7th Era of Marketing" could be a goldmine of insights for you. The authors take you through a journey that transcends traditional marketing techniques, urging you to adopt content creation as a pivotal part of your strategy. It's about evolving with the times, and this book acts as a compelling roadmap for marketers aiming to thrive in an increasingly content-driven ecosystem.
I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted
Nick Bilton | Crown Business

I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted

$10.90 $8.90 18% off

Goodreads rating: 3.44

$10.90 $8.90 18% off

If you're fascinated by the intersection of technology and everyday life, Nick Bilton's insights will resonate with you. He navigates the complex ways our world is morphing due to the digital revolution, offering a compelling view that feels like a roadmap to navigating modernity with more awareness.
Rule of 24: The Future of B2B Client Engagement
Robert D. Riefstahl, Daniel J. Conway  | Peach Elephant Press

Rule of 24: The Future of B2B Client Engagement

$18.90 $14.90 21% off

Goodreads rating: 3.85

$18.90 $14.90 21% off

63% off est. retail
If you’re in B2B sales and feeling the ground shift beneath you, 'Rule of 24' could be the stabilizer you need. This book is a treasure map for navigating the turbulent waters of modern software sales. It arms you with strategies to not just cope with, but conquer the challenges of today's educated and demanding customers. Read it to future-proof your sales approach and stay ahead of the curve.
The Future, Declassified: Megatrends That Will Undo the World Unless We Take Action
Mathew J. Burrows | St. Martin's Press

The Future, Declassified: Megatrends That Will Undo the World Unless We Take Action

$9.90

Goodreads rating: 3.38

$9.90

If you're into futurology or love to engage with thought-provoking predictions, "The Future, Declassified" could be an exciting read for you. It positions itself uniquely by not just painting potential doomsday scenarios but also offering steps that could be taken to avoid them. For anyone concerned about where humanity is headed and interested in actionable foresight, this book promises to be both an eye-opener and a call to action.
Public Relations Writing and Media Techniques : International Edition - Thryft
Wilcox | Pearson International

Public Relations Writing and Media Techniques : International Edition

$17.90 $5.90 67% off

Goodreads rating: 3.57

$17.90 $5.90 67% off

This book is a valuable resource for anyone in the field of public relations. With real-world examples and step-by-step procedures, readers can learn how to reach various audiences through traditional and social media. The book emphasizes the importance of writing, producing, and distributing effective PR materials.
The Accidental Zillionaire: Demystifying Paul Allen
Laura Rich | Wiley

The Accidental Zillionaire: Demystifying Paul Allen

$19.90

Goodreads rating: 3.25

$19.90

63% off est. retail
If you've ever been curious about the quieter side of Microsoft's inception or the man behind some of the most significant investments in tech, sports, and entertainment, "The Accidental Zillionaire" will quench your thirst for understanding the elusive Paul Allen. It's a rare glimpse into the complexities and pursuits of a man synonymous with immense wealth but who, until now, has remained a shadowy figure beyond the public eye.
Mastering Derivatives Markets - A Step-By-Step Guide to the Products, Applications and Risks
Francesca Taylor | Ft Pr

Mastering Derivatives Markets - A Step-By-Step Guide to the Products, Applications and Risks

$10.90 $6.90 37% off

Goodreads rating: 3.85

$10.90 $6.90 37% off

89% off est. retail
If you're aiming to get a solid understanding of derivatives, Francesca Taylor's step-by-step guide demystifies a topic that often intimidates. It's an invaluable resource, rich with practical insights, that serves both as a starting point for beginners and a reference for those with some experience. Unlocking derivatives markets has never felt more approachable.
The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives
Michael J. Wolf | Crown Business

The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives

$9.90

Goodreads rating: 3.56

$9.90

74% off est. retail
"The Entertainment Economy" is a great read for those interested in understanding the various ways in which the entertainment industry influences the world economy. The author, Michael J. Wolf, provides insightful analyses on how principles and strategies used in the modern entertainment business are transforming the global culture. The book is well-researched, with Wolf drawing on his broad experience in media consultancy to deliver a well-written and comprehensive analysis."
Brand Essence: Using Sense, Symbol and Story to Design Brand Identity
Neil Gains | Kogan Page

Brand Essence: Using Sense, Symbol and Story to Design Brand Identity

$44.90

Goodreads rating: 3.88

$44.90

If you're intrigued by branding's psychological side and eager to understand how sensory experiences weave into creating memorable brands, "Brand esSense" would be an enlightening read for you. Neil Gains delves into the nitty-gritty of how our senses influence our perceptions of brands and offers practical advice on storytelling in marketing. It could change how you approach building or enjoying brand experiences.
The 3-Mind Revolution: A New World View for Global Leaders, Educators and Parents
David Phu an Chiem, Brian Caswell  | World Scientific Publishing Company

The 3-Mind Revolution: A New World View for Global Leaders, Educators and Parents

$8.90 $4.90 45% off

Goodreads rating: 3.86

$8.90 $4.90 45% off

89% off est. retail
This book offers a fresh perspective on adaptation in a rapidly changing world. Considering your interest in staying ahead of the curve, it discusses how education and technology can be harnessed for personal and professional growth. If you want to be challenged and inspired to think differently for the sake of your future, this might just be the read that catalyzes a revolution in your own mind.
Excel 2019 Bible
Michael Alexander, Richard Kusleika  | Wiley

Excel 2019 Bible

$10.90

Goodreads rating: 4.3

$10.90

85% off est. retail
If Excel is a tool that often leaves you scratched in the head, Excel 2019 Bible could just be your salvation. It's the kind of book that takes you from a nodding acquaintance with Excel to a deep, meaningful relationship – whether you're managing budgets at home or manipulating data in your professional life, this in-depth guide could make the process almost... dare I say, enjoyable. It's a good read for anyone hoping to master Excel's capabilities or wanting to get a handle on the latest features of the 2019 version.
Advertising Principles & Practices: Global Edition - Thryft
Sandra E. Moriarty, Nancy D. Mitchell, William D. Wells  | Not Avail

Advertising Principles & Practices: Global Edition

$19.90 $5.90 70% off

Goodreads rating: 3.61

$19.90 $5.90 70% off

89% off est. retail
This book could be a good fit for aspiring advertisers or marketing students. It offers a comprehensive overview of the industry and also focuses on the shift to digital and consumer-focused advertising. Users have praised the clear language and practical advice given in the book.
e-Loyalty - Thryft
Ellen Reid Smith | Harperbusiness

e-Loyalty

$7.90 $3.90 51% off

Goodreads rating: 2.5

$7.90 $3.90 51% off

90% off est. retail
"e-Loyalty" could be a great read for business owners and marketers who are looking to improve customer loyalty in the digital age. Ellen Reid Smith provides a thorough guide to creating and implementing effective strategies that will help businesses build long-lasting relationships with customers online. The book's most unique feature is its focus on digital channels, making it an essential read for any business looking to succeed in today's online marketplace.
E-Business, International Edition
Gary P. Schneider | Cengage Learning

E-Business, International Edition

$10.90

Goodreads rating: 4.04

$10.90

89% off est. retail
Considering diving into the e-commerce world or expanding your knowledge about it? Gary P. Schneider's "E-Business, International Edition" is the compass you'll need. It doesn't just skim the surface; it deep dives into online business strategies and the exciting growth of e-commerce, especially in booming markets like China. As social media continues to shape our lives, this book's coverage on online marketing strategies will be invaluable to understand the ever-evolving digital landscape.
ROI of Social Media
Jerry Dimos, Steven Groves, Guy Powell  | Wiley

ROI of Social Media

$15.90 $6.90 57% off

Goodreads rating: 3.44

$15.90 $6.90 57% off

86% off est. retail
Diving into "ROI of Social Media" will empower you to architect and quantify the impact of your social media efforts. Tailored especially for those grappling with proving the fiscal worth of their social marketing, it's almost like a GPS for navigating the landscape where finance meets social strategy. The book's practical blend of robust case studies across various global brands ensures actionable insights, making it an indispensable resource for marketing professionals aiming to cement their digital campaigns' value within their organizations.
Beyond Maximarketing : The New Power of Caring and Daring - Thryft
Stan Rapp, Thomas L. Collins  | Mcgraw-hill

Beyond Maximarketing : The New Power of Caring and Daring

$5.90 $3.90 34% off

Goodreads rating: 4.33

$5.90 $3.90 34% off

83% off est. retail
This book can be a good read for anyone interested in the future of successful companies. It offers a new management philosophy called "a passion for caring and daring" which emphasizes building a strong relationship with customers. The book describes how successful companies can differentiate themselves by having a passionate commitment towards their customers. If you want to learn about the importance of building customer loyalty and how companies can achieve it, this book is a must-read.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.