Code Halos: How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business

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Navigate digital transformation for business success.

If you're intrigued by how companies like Apple and Netflix have harnessed the digital world to outpace their rivals, "Code Halos" is a thought-provoking read. The authors not only dissect the success of industry leaders who've effectively managed the data ecosystem but also offer a blueprint for leveraging this digital aura. It's an enlightening guide for professionals eager to adapt and thrive in the evolving digital economy.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Code Halos: How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business

Regular price $15.90
Unit price
per
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ISBN: 9781118862070
Authors: Malcolm Frank
Publisher: Wiley
Date of Publication: 2014-04-07
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Technology, Management
Goodreads rating: 3.64
(rated by 138 readers)

Description

Harness "Code Halos" to gain competitive advantage in the digital era. Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products―what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond “Big Data” and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.
 

Navigate digital transformation for business success.

If you're intrigued by how companies like Apple and Netflix have harnessed the digital world to outpace their rivals, "Code Halos" is a thought-provoking read. The authors not only dissect the success of industry leaders who've effectively managed the data ecosystem but also offer a blueprint for leveraging this digital aura. It's an enlightening guide for professionals eager to adapt and thrive in the evolving digital economy.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.