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The Play Zone : Unlock Your Creative Genius and Connect with Consumers

by Lewis Pinault
$4.59 Now $2.00 Save 56%
The Play Zone : Unlock Your Creative Genius and Connect with Consumers - Thryft
The Play Zone : Unlock Your Creative Genius and Connect with Consumers - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Play Zone : Unlock Your Creative Genius and Connect with Consumers

by Lewis Pinault
$4.59 Now $2.00 Save 56%
ISBN: 9780066621012
Authors: Lewis Pinault
Publisher: HarperBus
Date of Publication: 2004-04-27
Format: Hardcover
Related Collections: Business, Personal Development
Related Topics: Management, Personal Development, Technology, Business, Personal Development, Psychology
Goodreads rating: 2.88
(rated by 8 readers)

Description

Lewis Pinault experienced an interesting phenomenon after the publication of Consulting Demons – instead of shunning him, consultants of every stripe were eager to echo his experiences, and wanted him to test and assess consulting techniques being developed in light of the new economic regime. In this environment, Pinault discovered how consultants were changing to keep up with the leaner economy, and his role as a consultant to consultants led to an invitation to join EDS as its VP of Consumer Industries and Retail. Against this background, Pinault again draws back the curtain on the professional services industry, this time revealing the latest cutting–edge findings set to revolutionize the consumer the amazing relationship between innocent play and complex technologies, and how the growing importance of our creative power as consumers is redefining the multi–trillion dollar consumer industry. By integrating the latest findings from the fields of complexity science, and customer service and management, and rendering them simply and logically, Pinault has created a system of 6 principles that can be successfully applied to any organization to unleash the power of play in all aspects of the consumer experience. Filled with entertaining stories, larger–than–life characters and eye–opening revelations, The Play Zone will guide readers through a boisterous crowd of important new ideas so that they can connect with consumers like never before.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.