Mastering Alliance Strategy: A Comprehensive Guide to Design, Management and Organization

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Enhance competitiveness through strategic business alliances.

If you're looking to edge out competitors and leverage partnerships for success, "Mastering Alliance Strategy" offers a wealth of knowledge. With practical tools presented by seasoned experts, this book dissects complex aspects of alliance strategy. For anyone from beginners to veterans in the corporate field, this guide could be the key to unlocking the power of collaborations and turning them into a significant strategic asset.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Mastering Alliance Strategy: A Comprehensive Guide to Design, Management and Organization

Regular price $31.90
Unit price
per
Compare to estimated retail price: S$97.96  
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ISBN: 9780787964627
Publisher: Jossey-Bass
Date of Publication: 2002-12-27
Format: Hardcover
Related Collections: Business, Economics
Goodreads rating: 3.32
(rated by 19 readers)

Description

Successful business alliances today are critical to the competitive advantage of many companies. Mastering Alliance Strategy presents state-of-the-art thinking and practices for using partnerships effectively. This essential resource will help you understand and use alliances better, whether you are a new or seasoned alliance professional, a business-development specialist, a line manager, or a top executive. The authors argue that the secrets to success lie not solely in the intricacies of a deal but also in the strategy and organization behind the deal. They draw ideas and tools from years of research and reporting on four elements that are key to an effective alliance strategy: * Designing the alliance and crafting the agreement * Managing the alliance after it is launched * Leveraging a constellation of alliances * Building an internal alliance capability
 

Enhance competitiveness through strategic business alliances.

If you're looking to edge out competitors and leverage partnerships for success, "Mastering Alliance Strategy" offers a wealth of knowledge. With practical tools presented by seasoned experts, this book dissects complex aspects of alliance strategy. For anyone from beginners to veterans in the corporate field, this guide could be the key to unlocking the power of collaborations and turning them into a significant strategic asset.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.