Special Offer
Buy 3, Get 1 Free On All Items Under S$10
Add 4 items under S$10 to your cart — the cheapest one is on us.
Sale
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Regular price
$14.90
Now $8.90
Save 40%
Compare to estimated retail price: S$39.52
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Save 35%
Save 42%
Save 41%
Save 40%
Essential marketing concepts redefined for modernity.
Stepping into the world of marketing can feel like diving into deep waters, but Kotler's "Marketing Insights from A to Z" serves as an invaluable floatation device. This book distills complex ideas into digestible bites, appealing not only to experienced marketers but also to novices, entrepreneurs, and anyone intrigued by the shifts in consumer engagement. Kotler’s expertise shines as he reinterprets traditional marketing concepts through the lens of modern-day challenges and innovations, making it an indispensable resource for anyone wanting to stay afloat in today’s dynamic business seas.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Regular price
$14.90
Now $8.90
Save 40%
Compare to estimated retail price: S$39.52
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Save 35%
Save 42%
Save 41%
Save 40%
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
Editions
Quantity selected exceeds current stock
ISBN: 9780471268673
Authors:
Philip Kotler
Publisher: Wiley
Date of Publication: 2003-03-03
Format: Hardcover
Related Topics:
Management
Goodreads rating: 4.07
(rated by 1159 readers)
Adding product to your cart
Essential marketing concepts redefined for modernity.
Stepping into the world of marketing can feel like diving into deep waters, but Kotler's "Marketing Insights from A to Z" serves as an invaluable floatation device. This book distills complex ideas into digestible bites, appealing not only to experienced marketers but also to novices, entrepreneurs, and anyone intrigued by the shifts in consumer engagement. Kotler’s expertise shines as he reinterprets traditional marketing concepts through the lens of modern-day challenges and innovations, making it an indispensable resource for anyone wanting to stay afloat in today’s dynamic business seas.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Similar Reads
Uncover books linked by topic and theme
Business Books
Steven Van Belleghem
|
Kogan
Page
When Digital Becomes Human: The Transformation of Customer Relationships
$13.90
- Unit price
- / per
Goodreads rating: 3.84
$13.90
- Unit price
- / per
71% off est. retail
If you're grappling with customer engagement in a world where tweets can feel more personal than handshakes, "When Digital Becomes Human" could be your playbook. Imagine refining your digital strategy, but with a soulful twist that makes each customer interaction resonate deeply. This book might just be the key to blending efficiency with empathy, making your business not just a brand, but a community favorite.
Brent Schlender, Marc Andreessen, Rick Tetzeli |
Crown
Currency
Becoming Steve Jobs: The Evolution of a Reckless Upstart Into a Visionary Leader
Regular price
$11.90
$7.90
34% off
- Unit price
- / per
Goodreads rating: 4.14
Regular price
$11.90
$7.90
34% off
- Unit price
- / per
72% off est. retail
If you're intrigued by the enigma of Steve Jobs, this biography might be a revelation. "Becoming Steve Jobs" doesn't just perpetuate the myth of a man who's been labeled alternately as a genius or tyrant. Instead, it delves into his complex character, presenting an evolution that's both personal and professional. With firsthand insights from colleagues and friends, this account humanizes Jobs, offering a narrative that's as much about inner growth as it is about technological disruption.
Peter Sheahan
|
Harper
Flip: How to Survive and Thrive by Turning Your Business on Its Head
Regular price
$6.90
$3.90
43% off
- Unit price
- / per
Goodreads rating: 3.13
Regular price
$6.90
$3.90
43% off
- Unit price
- / per
81% off est. retail
If you're feeling stuck or conventional methods aren't cutting it, "Flip" might just be the catalyst for transformation your business mindset needs. Sheahan's sharp insights could help you see your operation from a fresh angle, encouraging you to take risks like the big players and potentially thrive amidst uncertainty. It's not just a book; it's a challenge to innovate and redefine your approach to success.
Jan-Benedict Steenkamp, Laurens Sloot |
Kogan
Page
Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters
Regular price
$24.90
$15.90
36% off
- Unit price
- / per
Goodreads rating: 4.22
Regular price
$24.90
$15.90
36% off
- Unit price
- / per
68% off est. retail
If you're fascinated by how retail giants like Aldi and Lidl have effectively shaken up the traditional market, "Retail Disruptors" is a must-read. It offers a deep dive into their lean operations and customer-focused strategies, providing a valuable perspective for anyone interested in the evolving landscape of retail or looking to adapt in a market where these disruptors are setting new rules.
Mr. Money Mustache, Scott Rieckens |
New
World
Library
Playing With Fire: Financial Independence Retire Early - How Far Would You Go for Financial Freedom?
Regular price
$11.90
$8.90
25% off
- Unit price
- / per
Goodreads rating: 3.75
Regular price
$11.90
$8.90
25% off
- Unit price
- / per
If you've ever felt trapped in the grind for a life that's not quite fulfilling, Scott Rieckens's story in "Playing With FIRE" could be the wake-up call you need. It's a real-life adventure about sacrificing material comforts for a chance at genuine happiness. This book could show you that financial independence isn't just for the wealthy elite; it's achievable, and it might redefine what you consider a life of success.
Lois Kelly, Carmen Medina |
O'reilly
Media
Rebels at Work
Regular price
$9.90
$5.90
40% off
- Unit price
- / per
Goodreads rating: 3.8
Regular price
$9.90
$5.90
40% off
- Unit price
- / per
84% off est. retail
"Rebels at Work" might just resonate with you if you're feeling a bit stuck or unheard at your job. It's like having a wise mentor guiding you on how to thoughtfully disrupt the status quo—without stepping on too many toes. For anyone who believes in positive change but isn't in the top-tier management, this book could be the playbook to making your voice heard and your ideas take flight.
Kenneth L. Fisher, Lara Hoffmans |
Wiley
Markets Never Forget (But People Do): How Your Memory Is Costing You Money and Why This Time Isn't Different
Regular price
$18.90
$13.90
26% off
- Unit price
- / per
Goodreads rating: 3.87
Regular price
$18.90
$13.90
26% off
- Unit price
- / per
If you feel like you're often caught off-guard by market shifts, "Markets Never Forget (But People Do)" might just change your perspective. Ken Fisher taps into the common pitfalls of investor memory, offering a guide to more informed financial decisions. It's a valuable read for refining your investment strategies by using historical patterns as a compass for the future.
Daniel Acuff, Jim Gilmartin, David Bonner |
Harper
Market Smart: The Best in Age and Lifestyle-Specific Design
Regular price
$25.90
$20.90
19% off
- Unit price
- / per
Goodreads rating: 4.0
Regular price
$25.90
$20.90
19% off
- Unit price
- / per
If you're in the business of creating or marketing products, "Market Smart" might just be the hands-on guide you need to understand your audience better. It's noted for focusing on the 'who' rather than the 'what' which is a refreshing perspective that provides insights into targeted age groups and lifestyle-driven design. Demystifying the design process by showing how to appeal to various segments, from Gen X to baby boomers, could give you that competitive edge you've been looking for.
A.G. Lafley, Mark W. Johnson |
Harvard
Business
Press
Seizing the White Space: Business Model Innovation for Growth and Renewal
$8.90
- Unit price
- / per
Goodreads rating: 3.98
$8.90
- Unit price
- / per
80% off est. retail
If you're feeling stuck in your business approach, "Seizing the White Space" may be the breakthrough you need. Mark Johnson turns the sometimes nebulous idea of business model innovation into actionable steps. He keeps it practical with real-world success stories, offering you a roadmap to rethink your business direction and find opportunities for growth that you might be overlooking. This book could be the catalyst for the next big shift in your career or company.
Richard W. Lewis
|
Journey
Editions
The Absolut Book: The Absolut Vodka Advertising Story
$9.90
- Unit price
- / per
Goodreads rating: 4.12
$9.90
- Unit price
- / per
If you're intrigued by the intersection of art, marketing, and brand storytelling, "The Absolut Book" could be a captivating read. It's not just an homage to a successful advertising strategy; it's a dive into the creative process and a visual feast that celebrates the iconic Absolut bottle. The book might inspire you if you appreciate marketing ingenuity or the seamless blend of advertising and art.
Economics Books
A.G. Lafley, Mark W. Johnson |
Harvard
Business
Press
Seizing the White Space: Business Model Innovation for Growth and Renewal
$8.90
- Unit price
- / per
Goodreads rating: 3.98
$8.90
- Unit price
- / per
80% off est. retail
If you're feeling stuck in your business approach, "Seizing the White Space" may be the breakthrough you need. Mark Johnson turns the sometimes nebulous idea of business model innovation into actionable steps. He keeps it practical with real-world success stories, offering you a roadmap to rethink your business direction and find opportunities for growth that you might be overlooking. This book could be the catalyst for the next big shift in your career or company.
Peter Sheahan
|
Harper
Flip: How to Survive and Thrive by Turning Your Business on Its Head
Regular price
$6.90
$3.90
43% off
- Unit price
- / per
Goodreads rating: 3.13
Regular price
$6.90
$3.90
43% off
- Unit price
- / per
81% off est. retail
If you're feeling stuck or conventional methods aren't cutting it, "Flip" might just be the catalyst for transformation your business mindset needs. Sheahan's sharp insights could help you see your operation from a fresh angle, encouraging you to take risks like the big players and potentially thrive amidst uncertainty. It's not just a book; it's a challenge to innovate and redefine your approach to success.
Nicole Aschoff
|
Verso
Books
The New Prophets of Capital
$11.90
- Unit price
- / per
Goodreads rating: 3.89
$11.90
- Unit price
- / per
If you've ever wondered how high-profile figures can influence our perception of capitalism's flaws, "The New Prophets of Capital" is an eye-opener. Nicole Aschoff takes us behind the curtain, showing us how the narratives spun by cultural icons may perpetuate the very issues they claim to solve. It's a thought-provoking read if you're interested in understanding the complex relationship between wealth, power, and social change.
$8.90
- Unit price
- / per
If you're passionate about climate activism and economic reform, "The Case for the Green New Deal" will resonate with you. Ann Pettifor offers not just a peek into the origins and aims of the transformative Green New Deal, but also a compelling argument for the urgent restructuring of our global economy towards sustainability and fairness. It's an empowering read, challenging us to envision and fight for a just and green future.
Sally Jeanrenaud
|
John
Wiley
&
Sons
Sustainable Business: A One Planet Approach
$27.90
- Unit price
- / per
Goodreads rating: 0.0
$27.90
- Unit price
- / per
71% off est. retail
If you're keen on understanding how businesses can thrive without depleting our planet's resources, "Sustainable Business" could be a goldmine for you. It goes beyond mere theory, equipping you with practical frameworks and methodologies that leaders are using to pivot their businesses towards sustainability. It's perfect if you're looking to be at the forefront of sustainable business practices.
Robin Blackburn
|
Verso
Age Shock: How Finance Is Failing Us
Regular price
$15.90
$12.90
19% off
- Unit price
- / per
Goodreads rating: 3.8
Regular price
$15.90
$12.90
19% off
- Unit price
- / per
Age Shock's insightful analysis could resonate with you if you're concerned about the future of pensions and elder care. It lays bare the contradictions and vested interests that have led to current policies. Reflecting on the global financial crises, Blackburn also offers thought-provoking solutions. It's a must-read for anyone interested in economic policy or concerned with societal well-being as populations age.
Mr. Money Mustache, Scott Rieckens |
New
World
Library
Playing With Fire: Financial Independence Retire Early - How Far Would You Go for Financial Freedom?
Regular price
$11.90
$8.90
25% off
- Unit price
- / per
Goodreads rating: 3.75
Regular price
$11.90
$8.90
25% off
- Unit price
- / per
If you've ever felt trapped in the grind for a life that's not quite fulfilling, Scott Rieckens's story in "Playing With FIRE" could be the wake-up call you need. It's a real-life adventure about sacrificing material comforts for a chance at genuine happiness. This book could show you that financial independence isn't just for the wealthy elite; it's achievable, and it might redefine what you consider a life of success.
Linsey McGoey
|
Verso
No Such Thing as a Free Gift: The Gates Foundation and the Price of Philanthropy
$13.90
- Unit price
- / per
Goodreads rating: 3.78
$13.90
- Unit price
- / per
This book is likely to resonate with you if you're keen on understanding the complex interplay between big money and social good. Linsey McGoey critically examines how the surge in philanthropy, led by giants like the Gates Foundation, shapes policies and influences the areas it aims to help. It's an insightful read that prompts reflection on modern-day charity and the sometimes uncomfortable relationship between wealth, power, and social justice.
Tim Sullivan, Ray Fisman |
Twelve
The Org: The Underlying Logic of Office Life
Regular price
$13.90
$11.90
14% off
- Unit price
- / per
Goodreads rating: 3.35
Regular price
$13.90
$11.90
14% off
- Unit price
- / per
If you've ever felt bewildered by the intricacies of office culture or wondered why companies operate the way they do, "The Org" can offer you insights that are both enlightening and practical. It's like having a behind-the-scenes tour of the corporate world, shedding light on unwritten rules and the reasons behind them. This book could be your ally in navigating the often baffling world of organizational life.
David Enrich
|
Custom
House
Dark Towers: Deutsche Bank, Donald Trump, and an Epic Trail of Destruction
Regular price
$17.90
$12.90
28% off
- Unit price
- / per
Goodreads rating: 3.97
Regular price
$17.90
$12.90
28% off
- Unit price
- / per
If you're into gripping tales that blend finance with scandal, "Dark Towers" is a book you might not want to miss. This isn't just another bank story; it's a deep dive into a world where money intersects with global politics and historical atrocities. The connection to high-profile figures like Donald Trump adds a layer of contemporary relevance that could keep you turning the pages well past bedtime.