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Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

Lawrence Friedman, Neil Rackham, Richard Ruff

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Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

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Strategic alliances guide for market success.

As business landscapes evolve, mastering partnerships becomes crucial for staying competitive. "Getting Partnering Right" offers valuable insight into cultivating durable business relationships that foster growth. It's a solid read if you're looking to understand how strong collaborations can be a powerhouse for market leadership and long-term success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

Regular price Save up to 64%
Unit price
per
Compare to estimated retail price: S$35.49  
Condition guide

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ISBN: 9780070517820
Publisher: McGraw-Hill
Date of Publication: 1995-12-01
Format: Hardcover
Related Collections: Business, Personal Development, Economics
Goodreads rating: 3.72
(rated by 18 readers)

Description

From the best-selling author of "SPIN Selling," "Getting Partnering Right" explains, demystifies, and makes sense of the revolution that is taking place in supplier-customer relationships today, redefining how to form locked-in, highly profitable relationships with customers.
 

Strategic alliances guide for market success.

As business landscapes evolve, mastering partnerships becomes crucial for staying competitive. "Getting Partnering Right" offers valuable insight into cultivating durable business relationships that foster growth. It's a solid read if you're looking to understand how strong collaborations can be a powerhouse for market leadership and long-term success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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