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Just Arrived

Free Prize Inside: The Next Big Marketing Idea

by Seth Godin
$10.90
Compare to estimated retail price: S$27.50  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Free Prize Inside: The Next Big Marketing Idea
Free Prize Inside: The Next Big Marketing Idea

Innovative marketing strategies unveiled.

If you’re seeking that spark to set your offerings apart in today’s saturated market, "Free Prize Inside" can be the catalyst. Seth Godin doesn’t just theorize; he gives you a blueprint for creating remarkable products that resonate with today’s discerning customers. The book is especially invaluable if you want to innovate within your organization without breaking the bank. It's about leveraging creativity rather than a hefty marketing budget—a game-changer for anyone looking to leave a mark in their field.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

Free Prize Inside: The Next Big Marketing Idea

by Seth Godin
$10.90
Compare to estimated retail price: S$27.50  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781591840411
Authors: Seth Godin
Publisher: Portfolio Hardcover
Date of Publication: 2004-05-11
Format: Hardcover
Related Collections: Business, Personal Development
Related Topics: Leadership, Finance, Business, Personal Development, Psychology, Entrepreneurship
Goodreads rating: 3.85
(rated by 1945 readers)

Description

Free Prize Inside provides practical guidance on applying Purple Cow thinking to your organization to create remarkable products or services that virtually sell themselves. The book explains how to develop a 'free prize inside'—a market-changing innovation—that helps ideas gain adoption even with risk-averse teams. Filled with strategies and real-world examples such as Tupperware parties, Flintstones vitamins, G.I. Joe, Lucille Roberts, and frequent-flier miles, it shows how to create blockbusters at your own company without depending on expensive advertising. It emphasizes curiosity, initiative, and a method for overcoming resistance to new ideas. We’re all marketers now, and Godin helps readers turn innovative marketing into action.
 

Innovative marketing strategies unveiled.

If you’re seeking that spark to set your offerings apart in today’s saturated market, "Free Prize Inside" can be the catalyst. Seth Godin doesn’t just theorize; he gives you a blueprint for creating remarkable products that resonate with today’s discerning customers. The book is especially invaluable if you want to innovate within your organization without breaking the bank. It's about leveraging creativity rather than a hefty marketing budget—a game-changer for anyone looking to leave a mark in their field.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.