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Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business

J. Hugh Davidson

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Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business

by J. Hugh Davidson
Save up to 56%
Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business
Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business

Trailblazing strategies for aggressive market dominance.

If you're looking to step up your business game, "Even More Offensive Marketing" is the playbook you need. Davidson doesn't just rehash old marketing ploys; he pushes the envelope, encouraging innovation over imitation. For anyone feeling stuck in their marketing efforts or ready to take on competitors head-first, this guide just might be the catalyst you need for change.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business

by J. Hugh Davidson
Save up to 56%
Condition guide

Book Condition Guide

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780140256918
Author: J. Hugh Davidson
Publisher: Gardners Books
Date of Publication: 1997-09-30
Format: Paperback
Related Collections: Business, Personal Development
Related Topics: Entrepreneurship, Management, Business, Leadership
Goodreads rating: 2.88
(rated by 8 readers)

Description

This is a guide to "offensive marketing". Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.
 

Trailblazing strategies for aggressive market dominance.

If you're looking to step up your business game, "Even More Offensive Marketing" is the playbook you need. Davidson doesn't just rehash old marketing ploys; he pushes the envelope, encouraging innovation over imitation. For anyone feeling stuck in their marketing efforts or ready to take on competitors head-first, this guide just might be the catalyst you need for change.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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