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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Confessions of an Economic Hit Man
John Perkins | Plume

Confessions of an Economic Hit Man

$8.26

Goodreads rating: 3.87

$8.26

72% off est. retail
This book is a must-read for anyone interested in global politics and corruption. John Perkins uses his experience as an Economic Hit Man to shed light on the dark side of American foreign policy and the ways in which corporations and governments work together for their own benefit. His bold solutions and passionate call to action will inspire and motivate readers to work towards positive change in the world.
Dealing With Difficult People - Creating Success
Roy Lilley | Kogan Page

Dealing With Difficult People - Creating Success

$8.90

Goodreads rating: 3.25

$8.90

Dealing with Difficult People offers practical solutions that help readers understand different behaviors and resolve conflicts. Roy Lilley's comprehensive guide explores seven types of difficult personalities, how to handle conflict, manage lazy colleagues and difficult customers, and handle complaints. Anyone looking to improve their work relationships should consider this essential reading.
Accounting: Text and Cases
Robert N. Anthony | Mcgraw Hill Higher Education

Accounting: Text and Cases

$25.58

Goodreads rating: 3.71

$25.58

76% off est. retail
This book will be a great asset for accounting students and professionals as it provides a comprehensive overview of both financial and managerial accounting. The 109 cases presented throughout the book will help readers understand how the concepts can be applied in real business scenarios. The book has been updated to reflect the latest changes in accounting and covers broader issues of control and corporate strategy.
The Event Marketing Handbook : Beyond Logistics and Planning - Thryft
Allison Saget, Peter Vessenes  | Kaplan Publishing

The Event Marketing Handbook : Beyond Logistics and Planning

$5.71 $3.90 32% off

Goodreads rating: 3.58

$5.71 $3.90 32% off

89% off est. retail
The Event Marketing Handbook is an A-to-Z guide to help marketers drive results through integrated marketing activities, packed with case studies, planning templates, and sample time frames. This book offers an end-to-end process, from planning through measurement, and highlights the importance of a great BLT (Brand recognition, Lead generation, and Thought leadership) in achieving business objectives and sales goals. It also provides cautionary advice to avoid pitfalls and problems, and valuable tricks of the trade from industry insiders. Recommended for marketers who want to think strategically, remember the fundamentals, plan carefully and achieve results.
International Business
Klaus Meyer | Cengage Learning

International Business

$22.90 $16.90 26% off

Goodreads rating: 4.0

$22.90 $16.90 26% off

85% off est. retail
If you're looking to grasp the complexities and dynamics of the business world on a global scale, "International Business" by Mike Peng could be your new guidebook. Peng's work is respected for translating scholarly research into actionable insights. Whether you're an academic, a professional aiming to expand your international business strategy, or simply a curious learner, this book provides a thorough education on what sets successful firms apart on the worldwide stage, with contemporary examples and a focus on emerging markets.
Powerful Conversations: How High Impact Leaders Communicate
Philip J. Harkins, Warren Bennis  | Mcgraw Hill

Powerful Conversations: How High Impact Leaders Communicate

$9.90 $7.90 20% off

Goodreads rating: 3.67

$9.90 $7.90 20% off

78% off est. retail
If you're aiming to cultivate a more dynamic presence in your professional sphere, "Powerful Conversations" might just be the key. Phil Harkins gives a master class in transforming everyday interactions into opportunities for impact and leadership growth. The strategies within are not only actionable but have been proven to work for industry leaders. Whether you're looking to strengthen your organization or enhance your personal communication prowess, this book is your coach.
An Invented Life: Reflections on Leadership and Change
Warren Bennis | Basic Books

An Invented Life: Reflections on Leadership and Change

$16.90 $6.90 59% off

Goodreads rating: 4.0

$16.90 $6.90 59% off

79% off est. retail
If you're intrigued by the interplay between leadership and significant world events, "An Invented Life" may resonate with you. It gives a unique retrospection on how leadership styles and strategies have evolved over dynamic periods, offering insights from none other than Warren Bennis, a renowned figure in the field. The book's breadth, encompassing several pivotal eras, provides you with an opportunity to look at leadership through a prism of societal change.
The Fiefdom Syndrome: The Turf Battles That Undermine Careers and Companies--and How to Overcome Them
Robert J. Herbold | Doubleday Business

The Fiefdom Syndrome: The Turf Battles That Undermine Careers and Companies--and How to Overcome Them

$18.90 $7.90 58% off

Goodreads rating: 3.39

$18.90 $7.90 58% off

81% off est. retail
You might have seen workplace turf wars hinder progress, right? Robert J. Herbold's "The Fiefdom Syndrome" could be the cure you're seeking. It's not just about identifying the problem; it's a strategic guide to breaking down these barriers for a more collaborative and efficient environment. The book's practical approach in presenting the seven key disciplines will resonate with you as you look to navigate and enhance your own career or business.
If You Want to Be Rich & Happy Don't Go to School: Insuring Lifetime Security for Yourself and Your Children
Robert T. Kiyosaki | Aslan Publishing

If You Want to Be Rich & Happy Don't Go to School: Insuring Lifetime Security for Yourself and Your Children

$6.90

Goodreads rating: 4.0

$6.90

81% off est. retail
It seems like your school years didn't quite set you up for financial success, did they? Robert T. Kiyosaki's book isn't just another financial guide; it's about rewiring the mindset you developed in school and replacing it with one that nurtures wealth and happiness. Its forward-thinking approach to financial education is especially resonant for those feeling trapped by conventional beliefs about money and success. If that resonates with you, this book might be the mentor you never knew you needed.
How to Speak So People Listen: Grab Their Attention and Get Your Message Heard
Mike Clayton | Pearson

How to Speak So People Listen: Grab Their Attention and Get Your Message Heard

$13.90

Goodreads rating: 3.16

$13.90

42% off est. retail
Imagine walking into a meeting, confident that every word you say will be heard and valued. "How to Speak So People Listen" is like having a personal coach to guide you through the maze of modern communication. Mike Clayton offers practical strategies to ensure you're not just talking into the void but truly connecting and making an impact. Whether you're a professional aiming to lead with authority or merely improve your everyday interactions, this book could be the key to elevating how you're perceived and how well your ideas are received.
Corporate Governance and Accountability
Jill Solomon | Wiley

Corporate Governance and Accountability

$10.90

Goodreads rating: 3.46

$10.90

If understanding the evolving landscape of corporate governance is crucial for your professional development or academic pursuits, Jill Solomon's "Corporate Governance and Accountability" could be a great asset to you. The book not only explores recent policy changes and theoretical frameworks, but it also integrates practical case studies that illuminate the real-world impact of governance practices. This could provide you with a well-rounded view of how governance reforms are influencing global business operations and the importance of corporate social responsibility.
The End of the Nation State: The Rise of Regional Economies
Kenichi Ohmae | Free Press

The End of the Nation State: The Rise of Regional Economies

$15.90

Goodreads rating: 3.57

$15.90

If you're fascinated by the complexities of how global economics shapes our world, Ken'ichi Ōmae's analysis might resonate with you. It challenges traditional concepts of political borders and offers a visionary perspective on how regional economies could redefine our understanding of nation-states. It's a compelling pick for anyone interested in the intersection of geopolitics and global market dynamics.
Marketing Management : An Asian Perspective - Thryft
Chin Tiong Tan, Swee Hoon Ang, Philip Kotler  | Pearson

Marketing Management : An Asian Perspective

$8.90 $3.90 56% off

Goodreads rating: 3.85

$8.90 $3.90 56% off

97% off est. retail
This book could be a good read for business students who are interested in learning about marketing in Asia. It provides a comprehensive understanding of the different marketing strategies and practices in the Asian region. The book covers various topics such as market analysis, customer behavior, branding, and marketing mix decisions from a regional perspective. It also includes case studies and examples from real-life situations. Overall, this book is useful for those who want to expand their knowledge and skills in marketing in the context of Asia.
Fund Corp Finance Alt - Thryft
Stephen A. Ross, Randolph Westerfield, Bradford D. Jordan  | Mcgraw-hill Education

Fund Corp Finance Alt

$7.90 $3.90 51% off

Goodreads rating: 3.6

$7.90 $3.90 51% off

This book provides a comprehensive view of financial analysis for corporate investors and managers, making it a valuable resource for those seeking to improve their understanding of finance. The authors offer a thorough examination of corporate finance theory and practice, presented in an accessible and engaging manner. The book also includes numerous case studies and real-world examples, giving readers a practical understanding of how to apply financial analysis to their own investments and corporate activities.
Technical Analysis Plain And Simple: Charting the Markets in Your Language - Thryft
Michael N. Kahn | Ft Pr

Technical Analysis Plain and Simple: Charting the Markets in Your Language

$46.90

Goodreads rating: 3.28

$46.90

If you've been mystified by stock charts and overwhelmed by jargon, this book speaks your language. Michael Kahn strips down technical analysis to its essentials, presenting it in a way that's not only digestible but also actionable for your investing strategy. It's like having a patient mentor walk you through the ups and downs of the markets, making sense of the patterns that could lead to your next smart move.
The Public Relations Writer's Handbook: The Digital Age
Carol Ames, Don Spetner, Merry Aronson  | Jossey-bass

The Public Relations Writer's Handbook: The Digital Age

$16.90

Goodreads rating: 3.65

$16.90

70% off est. retail
Whether you're just starting in public relations or looking to refine your writing, this handbook can act as your compass. It breaks down the art into bite-sized, manageable pieces, making it easier for you to craft compelling narratives that resonate in our fast-paced digital world. With its emphasis on modern strategies and practical examples, it's like having a mentor guiding your every keystroke.
Dynamic Supply Chains: Delivering Value Through People
John Gattorna | Ft Pr

Dynamic Supply Chains: Delivering Value Through People

$10.90

Goodreads rating: 3.92

$10.90

89% off est. retail
If you're drawn to the complexities of supply chain management but are looking for a fresh, humanistic approach, "Dynamic Supply Chains" is your next page-turner. Gattorna eloquently puts people at the heart of the supply chain, offering insight and strategies that prioritize human need and behavioral patterns. It's a read that can reshape your perspective on operational excellence to be more adaptable, sustainable, and above all, people-focused.
The Only Way to Win: How Building Character Drives Higher Achievement and Greater Fulfilment in Business and Life
Jim Loehr | Nicholas Brealey Publishing

The Only Way to Win: How Building Character Drives Higher Achievement and Greater Fulfilment in Business and Life

$10.90 $7.90 28% off

Goodreads rating: 4.06

$10.90 $7.90 28% off

68% off est. retail
If you're feeling like success hasn't brought the satisfaction or fulfillment you expected, "The Only Way to Win" could really resonate with you. Jim Loehr takes a deep dive into why building character matters more than just racking up achievements. You'll find stories that might mirror your own experiences, alongside practical exercises that could help shift your focus from what you achieve to the kind of person you become in striving for those achievements. It's not just about winning, it's about growing and finding meaning along the way.
Statistics for Business Decision Making and Analysis - Thryft
Robert Stine | Pearson

Statistics for Business Decision Making and Analysis

$47.90

Goodreads rating: 3.92

$47.90

90% off est. retail
If you're looking to sharpen your decision-making skills with the help of data, this book could be a game-changer. It's not just about learning statistical methods; Stine and Foster help you understand how to apply these tools effectively to solve real business problems. With clear examples and a focus on practical application, this book is like having an expert mentor guide you through the complex world of business statistics.
Writing Television Sitcoms - Thryft
Evan S. Smith | Perigee Trade

Writing Television Sitcoms

$5.90 $3.90 34% off

Goodreads rating: 3.46

$5.90 $3.90 34% off

83% off est. retail
If you aspire to be a comedy screenwriter, this book serves as a comprehensive guide that teaches you how to write a funny script and pitch your show idea with examples from new and classic shows. It also provides insights from top writer-producers and explains how new-media developments can help you break into the business, making it an excellent starting point for beginners.
The Two-Second Advantage: How We Succeed by Anticipating the Future - Just Enough
Vivek Ranadive | Hodder & Stoughton

The Two-Second Advantage: How We Succeed by Anticipating the Future - Just Enough

$10.90 $5.90 46% off

Goodreads rating: 3.32

$10.90 $5.90 46% off

67% off est. retail
If you're intrigued by the intersection of technology, brain science, and success, "The Two-Second Advantage" will captivate you. Ranadivé offers insights into gaining a competitive edge by honing our natural and technological forecasting abilities. This could change the way you approach decision-making in both your personal and professional endeavors.
The Idea Generator: Tools for Business Growth
Ken Hudson | Allen & Unwin

The Idea Generator: Tools for Business Growth

$14.90

Goodreads rating: 3.57

$14.90

If you're looking to inject some fresh energy into your business strategies, "The Idea Generator" might be your perfect companion. Ken Hudson provides actionable insights that aren't just theoretical; they're designed to stir your creative juices and propel team performance. It's a toolkit that could reshape the way you tackle challenges and refine opportunities, making it immensely valuable for entrepreneurs and business leaders seeking to stay ahead in a competitive landscape.
Project Planning, Scheduling & Control, 4E - Thryft
James P. Lewis | Mcgraw-hill

Project Planning, Scheduling & Control, 4E

$16.90 $8.90 47% off

Goodreads rating: 3.77

$16.90 $8.90 47% off

90% off est. retail
If you're seeking to solidify your project management skills, this book is for you. James Lewis's extensive experience is distilled into practical guidelines that are easy to understand, making complex projects more manageable. It's particularly valuable for those preparing for the PMP® exam, as it provides crucial insights and tips that could be the difference between failing and achieving certification.
Asian Branding: A Great Way to Fly
Ian Batey | Prentice Hall

Asian Branding: A Great Way to Fly

$21.90 $19.59 11% off

Goodreads rating: 2.92

$21.90 $19.59 11% off

75% off est. retail
Thinking of expanding your brand's horizon towards Asia? "Asian Branding: A Great Way to Fly" could be your companion in understanding the nuances of Asian markets and the strategies that transformed local brands into global icons. Ian Batey, with his rich experience, has distilled decades of branding wisdom into this book, making it an informative read for marketers and brand strategists seeking inspiration from Asia's success stories.
Contemporary Issues in Marketing and Consumer Behaviour - Thryft
Pauline Maclaran, Elizabeth Parsons  | Routledge

Contemporary Issues in Marketing and Consumer Behaviour

$11.90 $9.90 17% off

Goodreads rating: 4.29

$11.90 $9.90 17% off

90% off est. retail
If you’re curious about the true pulse of today’s marketing world, this could be your treasure map. 'Contemporary Issues in Marketing and Consumer Behaviour' offers deep dives into current hot topics like sustainability and global consumerism while bridging critical theories with real-world practices. It’s for thinkers like you, who are ready to connect academic insights with the dynamism of the marketing sector.
The China Dream: The Elusive Quest for the Greatest Untapped Market on Earth
Joe Studwell | Profile Books

The China Dream: The Elusive Quest for the Greatest Untapped Market on Earth

$5.90

Goodreads rating: 3.83

$5.90

If you're intrigued by economic landscapes and opportunity, "The China Dream" by Joe Studwell is quite a catch. Studwell's insight as an economist on the ground in Beijing gives readers an informed look into the complexities and potential of the Chinese market. It's like a front-row seat to China's economic evolution for anyone interested in understanding what the future of global business might hold.
The Business Writer's Handbook
Gerald J. Alred, Walter E. Oliu, Charles T. Brusaw  | St. Martin's Press

The Business Writer's Handbook

$11.90

Goodreads rating: 3.67

$11.90

74% off est. retail
If you're aiming to sharpen your business writing skills, "The Business Writer's Handbook" is an invaluable resource. Whether it's resumes, reports, or emails, this book gives clear, practical advice, wrapped in a convenient A-Z format. It's like having an expert at your side, helping you navigate the nuances of professional writing in the modern, tech-infused workplace.
Pre-Commerce: How Companies and Customers Are Transforming Business Together
Mark Addicks, Bob Pearson  | Jossey-bass

Pre-Commerce: How Companies and Customers Are Transforming Business Together

$3.90

Goodreads rating: 3.93

$3.90

If you're looking to understand the modern marketplace where customer interaction is key, "Pre-Commerce" is essential. Bob Pearson offers a forward-thinking analysis on how social media shapes purchasing decisions and brand loyalty. It's not just about transactional e-commerce; it's a deep dive into engaging customers throughout their entire online journey, perfectly suited for business leaders and marketers eager to evolve with the digital age.
The Leadership Dojo
Richard Leider, Richard Strozzi-Heckler  | Frog Books

The Leadership Dojo

$15.90 $10.90 31% off

Goodreads rating: 4.06

$15.90 $10.90 31% off

71% off est. retail
If you're aspiring to lead with more than just intellectual know-how, "The Leadership Dojo" might resonate with you. Richard Strozzi-Heckler navigates beyond traditional leadership rhetoric by incorporating body awareness and Eastern philosophies for a holistic growth experience. Ideal for reflecting on your leadership journey, it could offer you a fresh perspective on embodying values and guiding with authenticity.
The Blame Machine: Why Human Error Causes Accidents
Robert B. Whittingham | Elsevier Butterworth Heinemann

The Blame Machine: Why Human Error Causes Accidents

$40.90

Goodreads rating: 3.5

$40.90

63% off est. retail
You might find "The Blame Machine" to be a transformative read if you're intrigued by the intersection of human psychology and organizational management. It effectively reveals the often overlooked systemic issues that lead to accidents, moving beyond finger-pointing to a more educated and preventable perspective. As you dive into the case studies, you'll gain insights into creating safer, more accountable workplaces that prioritize understanding over blame.
What Color Is Your Parachute? A Practical Manual for Job-Hunters & Career-Changers
Richard Nelson Bolles | Ten Speed Press

What Color Is Your Parachute? A Practical Manual for Job-Hunters & Career-Changers

$10.90

Goodreads rating: 3.71

$10.90

Imagine if finding your dream job wasn't daunting but thrilling instead. 'What Color Is Your Parachute?' is that friend with the insightful questions, helping you uncover what you truly want from your career. It feels like a mentor guiding you through the labyrinth of the modern job market, with an updated approach that accounts for today's ever-changing employment landscape. This book could be that pivotal point in your career journey.
Patrick Forsyth | Pearson Professional Education

First Things First: How to Manage Your Time for Maximum Performance

$9.90

Goodreads rating: 3.71

$9.90

If you're feeling overwhelmed by deadlines and the constant pressure to perform, "First Things First" could be your new best friend. Everyone wants to be efficient, but not everyone knows how. This book offers practical advice, far beyond common 'work smarter, not harder' tips. Imagine integrating the best trade secrets into your daily routine and watching your productivity—and possibly your career—take off.
Doing Business Internationally: The Guide To Cross-Cultural Success - Thryft
Thomas Walker, Danielle Medina Walker  | Mcgraw Hill

Doing Business Internationally: The Guide To Cross-Cultural Success

$10.90 $5.90 46% off

Goodreads rating: 3.64

$10.90 $5.90 46% off

90% off est. retail
As our world becomes increasingly interconnected, understanding the nuances of cross-cultural interactions is key. "Doing Business Internationally" is more than a guide; it's a deep dive into the complexities of multicultural negotiations and management. Whether you’re an entrepreneur, a business student, or a seasoned executive, this book will equip you with the insights and tools to thrive in a global marketplace, including the celebrated Cultural Orientations Inventory for personal development.
High Performance With High Integrity - Thryft
Ben W. Heineman Jr. | Harvard Business Review Press

High Performance With High Integrity

$7.90 $3.90 51% off

Goodreads rating: 3.2

$7.90 $3.90 51% off

88% off est. retail
"High Performance With High Integrity" is a great read for senior executives who want to learn more about the importance of combining high performance with high integrity. The book reframes important debates on corporate governance and provides a blueprint for achieving both goals in today's competitive global economy. The unique feature of this book is its focus on the fusion of high performance and high integrity and how crucial it is for a company's success.
Movie Marketing: Opening the Picture and Giving It Legs
Tiiu Lukk | Silman-james Press

Movie Marketing: Opening the Picture and Giving It Legs

$10.90 $5.90 46% off

Goodreads rating: 3.42

$10.90 $5.90 46% off

81% off est. retail
If you're intrigued by the inner workings of film promotion or considering a dive into the industry yourself, this read is invaluable. The book pulls back the curtain on the marketing magic behind both blockbusters and indie favorites. It's a treasure trove of case studies that will arm you with knowledge from real-world campaigns and give you a nuanced understanding of what it takes to make a film shine in the marketplace.
The No B.S. Guide to Direct Marketing
Dan S. Kennedy | Entrepreneur Press

The No B.S. Guide to Direct Marketing

$38.90

Goodreads rating: 4.11

$38.90

If you're looking to cut through the noise and get straight to what works in marketing, "The No B.S. Guide to Direct Marketing" is a treasure trove you can't afford to miss. Dan Kennedy doesn't just offer strategies; he delivers real-world examples that prove their effectiveness. This book is like having a seasoned marketing mentor guiding you to focus on proven methods, whether you're an up-and-coming entrepreneur or looking to rejuvenate your established business.
The Leadership Contract: The Fine Print to Becoming an Accountable Leader - Thryft
Vince Molinaro | Wiley

The Leadership Contract: The Fine Print to Becoming an Accountable Leader

$6.90 $3.90 43% off

Goodreads rating: 3.73

$6.90 $3.90 43% off

90% off est. retail
This book is a wake-up call for leaders who are tired of mediocre leadership and want to make a real impact. Through a practical framework and compelling examples, Vince Molinaro challenges you to step up and commit to being an accountable leader. Whether you're an experienced leader or aspiring to be one, this book will provide you with the mindset and practices needed to take your leadership to the next level. No more excuses, it's time to make a leadership contract and drive high performance in yourself and your organization.
David Belson | Chartwell Castle Books

What to Say and How to Say It

$3.90

Goodreads rating: 4.25

$3.90

If you're often finding yourself at podiums or drafting community messages and feeling a bit like a deer in headlights, David Belson's book could be that steady guiding hand you need. It's like a toolbox for communication—practical, straightforward, and filled with ready-to-use templates. Whether you're giving a toast or addressing a town hall, this book equips you for clarity and impact.
Pocket World in Figures 2009 - Thryft
The Economist | The Economist

Pocket World in Figures 2009

$5.90 $3.90 34% off

Goodreads rating: 4.29

$5.90 $3.90 34% off

89% off est. retail
Pocket World in Figures 2009 is an essential read for those who are curious to know about different aspects of the world and compare them across countries. The book presents an impressive compilation of data covering a diverse range of topics from geography and demography to commerce and culture. It offers valuable insights into the lifestyles of people worldwide and is a must-read for anyone interested in understanding the world's intricacies.
The China Strategy - Harnessing the Power of the World's Fastest-Growing Economy
Edward Tse | Basic Books

The China Strategy - Harnessing the Power of the World's Fastest-Growing Economy

$8.90 $4.90 45% off

Goodreads rating: 3.47

$8.90 $4.90 45% off

88% off est. retail
Thinking about expanding your business horizon to China? "The China Strategy" offers a comprehensive insight into the nation's explosive economic landscape. It's not just a peek into the economic trends; it's the roadmap to integrate and capitalize on these shifts. For anyone who sees China as an indispensable part of their business's future, this book goes beyond the surface, navigating you through a framework that's critical for understanding and succeeding in this dynamic marketplace.
Making Your Dreams Come True - Thryft
Marcia Wieder | Harmony

Making Your Dreams Come True

$8.68 $3.90 55% off

Goodreads rating: 3.66

$8.68 $3.90 55% off

87% off est. retail
Marcia Wieder's "Making Your Dreams Come True" stands out as a beacon for those who seek not only to define their deepest desires but, crucially, to achieve them. If you've ever felt like your dreams are slipping away or too lofty to seize, Marcia proposes a grounded and clear-cut approach to turn those whispers of possibility into shouts of triumph. Her blend of motivational guidance with no-nonsense action plans may be the very ingredient you need to create the life you've envisioned.
Marketing Management: An Asian Perspective - Thryft
Philip Kotler | Pearson College Div

Marketing Management: An Asian Perspective

$14.90

Goodreads rating: 3.85

$14.90

90% off est. retail
If you're delving into the depths of marketing with a desire to understand the unique challenges and strategies relevant to Asia, this is your read. Philip Kotler offers a rich blend of theory and practice, examining how economic turmoil has shaped marketing's evolution in the region, essential for anyone looking to succeed in these vibrant markets.
Difficult Conversations: How to Discuss What Matters Most
Bruce Patton, Douglas Stone, Sheila Heen  | Penguin Books

Difficult Conversations: How to Discuss What Matters Most

$9.90

Goodreads rating: 4.07

$9.90

If you've ever dreaded a conversation because you didn't know how to approach it, "Difficult Conversations" could be your playbook. The authors, experts in negotiation from Harvard, dissect the anatomy of uncomfortable dialogues into understandable parts. By breaking down what really happens in these moments and offering concrete advice, this book could transform your next challenging chat into an opportunity for growth and understanding rather than a source of stress.
Marketing - Thryft
Hartley Kerin, Steven W. Hartley, William Rudelius  | Mcgraw-hill

Marketing

$5.90 $3.90 34% off

Goodreads rating: 3.19

$5.90 $3.90 34% off

Reasons to read: 1. This book offers strategic techniques to create and execute successful marketing campaigns. 2. It provides valuable insights into consumer behavior and market trends. 3. With its focus on practical application, it equips readers with the skills to effectively promote products and services. 4. Whether you're a marketing professional or a business owner, this book will help you navigate the complex world of marketing and achieve measurable results.
Public Relations Theory and Practice
Jane Johnston | Allen & Unwin

Public Relations Theory and Practice

$14.90

Goodreads rating: 3.42

$14.90

If you're looking to understand the evolving dynamics of public relations, this book by Jane Johnston might just be your go-to resource. It's a thoroughly updated edition that encapsulates contemporary industry practices in an accessible manner. Perfect for both students and professionals, it's bound to provide you with a solid foundation in public relations theory and its practical applications.
The Pocket Guide to Selling Greatness
Gerhard Gschwandtner | Mcgraw-hill

The Pocket Guide to Selling Greatness

$11.90 $7.90 34% off

Goodreads rating: 4.25

$11.90 $7.90 34% off

77% off est. retail
If you’re in sales and seeking to amplify your success, “The Pocket Guide to Selling Greatness” is like having a mentor in your palm. It's packed with succinct wisdom on key aspects like motivating your team and handling challenging customers. It's the kind of book that can rejuvenate your approach to sales and leadership, possibly transforming not just your numbers, but your whole sales philosophy.
Marketing: The Core w/OLC and Premium Content - Thryft
Roger A. Kerin, Steven W. Hartley, William Rudelius  | Mcgraw-hill Europe

Marketing: The Core w/OLC and Premium Content

$8.90 $3.90 56% off

Goodreads rating: 3.2

$8.90 $3.90 56% off

If you're pressed for time but need to absorb the fundamentals of marketing efficiently, "Marketing: The Core" could be your academic ally. It packs the punch of a full marketing course into a digestible format, offering a practical roadmap for mastering the essentials. You'll appreciate the straightforward writing and the up-to-date information designed to fit into a single semester. This book is aimed to give you what you need, without any fluff, ensuring that you're learning time is well spent.
Ron Willingham | St. Martin's Press

The People Principle: A Revolutionary Redefinition of Leadership

$48.90

Goodreads rating: 4.13

$48.90

If you're managing a team and feeling stuck on how to inspire them, "The People Principle" could offer you a fresh perspective. Ron Willingham delivers practical advice that's stood the test of time, despite the book's publication date. From small businesses to corporate giants, these step-by-step tips could be the key to unlocking your team's potential and, by extension, your own professional growth.
Free to Choose - A Personal Statement
Milton Friedman, Rose Friedman  | Avon Books

Free to Choose - A Personal Statement

$8.90

Goodreads rating: 4.22

$8.90

64% off est. retail
If you're intrigued by how freedom intertwines with economic policies, "Free to Choose" is an insightful pick. It's penned by Nobel laureate Milton Friedman along with Rose Friedman, who argue passionately for the empowerment of individual choice against governmental overreach. Their perspectives provide a rigorous economic analysis that remains relevant in today's discussions about the balance between state intervention and personal liberties.
Marissa Mayer and the Fight to Save Yahoo!
Nicholas Carlson | Hodder & Stoughton

Marissa Mayer and the Fight to Save Yahoo!

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Goodreads rating: 3.91

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If you're fascinated by the high-stakes world of tech giants, "Marissa Mayer and the Fight to Save Yahoo!" offers a gripping inside look at corporate drama and leadership challenges. Nicholas Carlson's award-winning reporting paints a nuanced picture of Mayer's tenure at Yahoo. It could be a perfect read for those interested in the intricacies of the tech industry and the complexities of turning around a struggling company.

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