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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Hardball Selling: How to Turn the Pressure on, without Turning Your Customer Off - Thryft
Robert L. Shook | Sourcebooks

Hardball Selling: How to Turn the Pressure on, without Turning Your Customer Off

$9.90 $3.90 61% off

Goodreads rating: 3.78

$9.90 $3.90 61% off

87% off est. retail
If you're looking to join the elite top 5 percent of salespeople, "Hardball Selling" is the guide for you. Robert L. Shook shares his 17 years of experience in the trenches, teaching you the provocative and controversial tactics that will set you apart from the competition. This book will show you how to take control of the sale without turning your customer off, allowing you to close deals with confidence. Highly recommended by industry experts, "Hardball Selling" is a must-read for ambitious salespeople looking to up their game.
The Science of Influence - How to Get Anyone to Say "Yes" in 8 Minutes or Less!
Kevin Hogan | John Wiley & Sons

The Science of Influence - How to Get Anyone to Say "Yes" in 8 Minutes or Less!

$8.90 $4.90 45% off

Goodreads rating: 3.67

$8.90 $4.90 45% off

89% off est. retail
Ever felt like you're not heard or can't persuade folks to come around to your way of thinking? "The Science of Influence" reveals the keys to changing that - fast. If you're in sales, leadership, or simply want to be more persuasive in your personal life, Kevin Hogan will hand you the tools to make every interaction count and sway the balance in your favor. His scientifically backed insights ensure you're not just trying it out - you're playing to win.
Organisational Behaviour: Concepts, Controversies and Applications
Stephen Robbins | Prentice Hall Australia (a Pearson Education Australia Company)

Organisational Behaviour: Concepts, Controversies and Applications

$8.90 $3.90 56% off

Goodreads rating: 0.0

$8.90 $3.90 56% off

Delving into this book is like having a front-row seat to the inner workings of various workplace cultures—it's a classic primer for understanding employee motivation and organizational practices. Whether you're a manager looking to inspire or an employee aiming to climb the corporate ladder, Robbins and Waters-Marsh provide both the theories and real-world applications to navigate the complexities of organizational behavior effectively.
Orchestrating Collaboration at Work : Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork - Thryft
Arthur B. Vangundy, Linda Naiman  | Booksurge Publishing

Orchestrating Collaboration at Work : Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork

$23.90 $8.90 63% off

Goodreads rating: 4.0

$23.90 $8.90 63% off

89% off est. retail
If you're looking to spice up your team meetings or you're a facilitator aiming to break the ice in an unconventional way, "Orchestrating Collaboration at Work" could be your go-to resource. Linda Naiman employs the vibrancy of the arts to breathe new life into team dynamics, bridging creativity with professional growth. Engage with this book and watch the walls between colleagues become canvases for collaboration.
The Financial Times Essential Guide to Making Business Presentations: How to Deliver a Winning Message
Philip Khan-Panni | Financial Times/ Prentice Hall

The Financial Times Essential Guide to Making Business Presentations: How to Deliver a Winning Message

$18.90

Goodreads rating: 3.8

$18.90

42% off est. retail
If you've been struggling with your business presentations or just need that extra polish to feel truly confident, this Financial Times guide could be your secret weapon. It slices through the fluff and dives into what makes a presentation successful, offering actionable insights that you can apply right away. Whether it's a boardroom meeting or a crucial pitch, you'll find the strategies in this book to be solid allies in delivering your message with impact.
Stop Tweeting Boring Sh*T - Thryft
Division of Labor | Chronicle Books

Stop Tweeting Boring Sh*T

$7.90 $3.90 51% off

Goodreads rating: 3.48

$7.90 $3.90 51% off

85% off est. retail
This book would be a great fit for recent graduates or young professionals entering the workforce for the first time. With its vintage-style public service announcements and humorous take on common workplace issues, it provides practical advice in an engaging format. The real workplace statistics peppered throughout also help readers understand the gravity of these issues. The full-size pull-out poster is a fun bonus that will add some personality to any cubicle.
The Global Brand CEO: Building the Ultimate Marketing Machine
Frank van den Driest, Marc de Swaan Arons  | Airstream New York

The Global Brand CEO: Building the Ultimate Marketing Machine

$11.90

Goodreads rating: 4.67

$11.90

If you're in marketing and aiming to take your brand to a global stage, "The Global Brand CEO" might just be your next read. Marc de Swaan Arons and Frank van den Driest bring two decades of hands-on experience straight to your fingertips, offering a framework that's been proven by the best. With insights from top CMOs and a wealth of case studies, this book could be your blueprint for international marketing success.
Clueless in Advertising
Jim Aitchison, May Lwin  | Pearson Education Asia Pte., Ltd.

Clueless in Advertising

$10.90 $4.90 55% off

Goodreads rating: 3.32

$10.90 $4.90 55% off

89% off est. retail
If you're contemplating a dive into the bustling world of advertising, "Clueless in Advertising" could be your go-to guide. Authored by industry award-winner Jim Aitchison, the book offers a comprehensive peek behind the curtain of ad agencies, providing practical advice for landing a job and excelling in this dynamic field. Its valuable insights come from a seasoned perspective, making it a treasure for new graduates or anyone eager to join the creative and strategic world of advertising.
Conversations With the Greatest Networke
John Milton Fogg | The Greatest Networker Press

Conversations With the Greatest Networke

$10.90 $3.90 64% off

Goodreads rating: 0.0

$10.90 $3.90 64% off

If you're intrigued by the dynamics of network marketing, this could be the gem you've been searching for. John Milton Fogg delivers a series of earnest conversations, offering practical wisdom that transcends the usual 'how-to' of the industry. Whether you're a budding entrepreneur or a seasoned professional looking to reignite your passion, this book provides a fresh perspective on what it means to be successful in the network marketing world.
Brochure Design Forum: A Sourcebook Of International Corporate Graphic Design. 2 (1993) - Thryft
P.I.E. Books | Books Nippan

Brochure Design Forum: A Sourcebook Of International Corporate Graphic Design. 2 (1993)

$25.90

Goodreads rating: 3.0

$25.90

90% off est. retail
English, Japanese
The Lifetime Career Manager: New Strategies for a New Era - Thryft

The Lifetime Career Manager: New Strategies for a New Era

$11.90 $3.90 67% off

$11.90 $3.90 67% off

64% off est. retail
This book could be a good read for you if you're looking for practical strategies to navigate your professional journey. James C. Cabrera offers valuable insights and advice on how to take control of your career. By providing concepts and tactics for career management, this book empowers you to make informed decisions and take charge of your path in the ever-changing professional landscape. An essential read for anyone seeking to proactively shape their career trajectory.
The Event Marketing Handbook : Beyond Logistics and Planning - Thryft
Allison Saget, Peter Vessenes  | Kaplan Publishing

The Event Marketing Handbook : Beyond Logistics and Planning

$5.71 $3.90 32% off

Goodreads rating: 3.58

$5.71 $3.90 32% off

89% off est. retail
The Event Marketing Handbook is an A-to-Z guide to help marketers drive results through integrated marketing activities, packed with case studies, planning templates, and sample time frames. This book offers an end-to-end process, from planning through measurement, and highlights the importance of a great BLT (Brand recognition, Lead generation, and Thought leadership) in achieving business objectives and sales goals. It also provides cautionary advice to avoid pitfalls and problems, and valuable tricks of the trade from industry insiders. Recommended for marketers who want to think strategically, remember the fundamentals, plan carefully and achieve results.
Organize for Complexity: How to Get Life Back Into Work to Build the High-Performance Organization - Thryft

Organize for Complexity: How to Get Life Back Into Work to Build the High-Performance Organization

$9.90 $3.90 61% off

$9.90 $3.90 61% off

86% off est. retail
This book is for those seeking to understand and embrace the challenges of complexity in the workplace. With a bold and well-humored approach, Niels Pflaeging dismantles traditional management theories and offers practical alternatives. Through his insightful perspectives, he guides readers towards a new understanding of high-performance organizations and the contemporary leadership required to navigate complexity. With each page, Pflaeging shakes the dogmas of management to their core, leaving readers inspired and ready to reshape their approach to work. Whether you're a seasoned leader or an aspiring one, this book will revolutionize your perspective and equip you with the tools needed to thrive in a complex world.
Media Audiences : Effects, Users, Institutions, and Power - Thryft
John L. Sullivan | Sage Publications, Inc

Media Audiences : Effects, Users, Institutions, and Power

$32.90 $13.90 58% off

Goodreads rating: 2.93

$32.90 $13.90 58% off

90% off est. retail
If you're curious about the multifaceted relationship between media and audience, "Media Audiences" offers a thorough exploration that's particularly relevant in an era where content consumption is omnipresent. It peels away the layers of how we're shaped by media and yet, shape it in return—perfect for anyone interested in the nuances of media influence and the evolution of audiences as both consumers and producers.
Communicate With Confidence, Revised And Expanded Edition: How To Say It Right The First Time And Every Time
Dianna Booher | Mcgraw Hill

Communicate With Confidence, Revised And Expanded Edition: How To Say It Right The First Time And Every Time

$9.90 $4.90 51% off

Goodreads rating: 3.83

$9.90 $4.90 51% off

89% off est. retail
This book is an essential guide for anyone looking to improve their communication skills, whether in a professional or personal setting. With practical tips and techniques, it teaches you how to communicate clearly, tactfully, and confidently in any situation, be it running meetings, negotiating, resolving conflicts, or networking. Reading this book will not only help you become a better communicator but also empower you to stand out in every conversation. Don't miss out on this comprehensive resource for effective communication.
Writing Skills for Public Relations: Style and Technique for Mainstream and Social Media
John Foster | Kogan Page

Writing Skills for Public Relations: Style and Technique for Mainstream and Social Media

$17.90

Goodreads rating: 4.0

$17.90

67% off est. retail
If you’re venturing into the realm of public relations, this book is a goldmine. It's not just about crafting words—it's about communicating with clarity and impact in an age dominated by social media. Foster brings you an updated toolkit for modern PR, blending classic writing advice with strategies for digital platforms. Whether you’re a student or professional, this guide helps ensure your message isn’t just heard but resonates.
The Medium Is The Message - And 50 Other Ridiculous Advertising Rules - Thryft

The Medium Is The Message - And 50 Other Ridiculous Advertising Rules

$10.90 $3.90 64% off

$10.90 $3.90 64% off

If you're fascinated by the bold universe of advertising, this book is a quirky treasure trove that distills the industry's beliefs and maxims into bite-sized wit. It's a perfect blend of humor and insight, offering a jaunt through ad land's peculiar landscape that'll leave you both entertained and wiser about the rules that drive this creative world.
Seven Imperatives: For Fair, Legal and Productive Interviewing - Thryft
Beam Morrin Drake | Dbm Publishing

Seven Imperatives: For Fair, Legal and Productive Interviewing

$9.90 $3.90 61% off

Goodreads rating: 0.0

$9.90 $3.90 61% off

This book is a must-read for anyone involved in the hiring process. It provides practical and actionable techniques to conduct fair, legal, and productive interviews. With the seven imperatives, you will learn how to ask effective questions, evaluate candidates fairly, and make informed decisions. This book is a game-changer that will revolutionize your interviewing skills and lead to successful hiring outcomes.
Cleaning Up: The Story Behind the Biggest Legal Bonanza of Our Time
David Lebedoff | Free Press

Cleaning Up: The Story Behind the Biggest Legal Bonanza of Our Time

$10.90 $6.90 37% off

Goodreads rating: 3.33

$10.90 $6.90 37% off

If you're intrigued by the intricate dance of environmental tragedy, legal battles, and human ambition, "Cleaning Up" will resonate with you. Lebedoff takes you behind the scenes of one of history's most staggering environmental lawsuits. The book's deep dive into the complexities of the legal system and its impact on those involved, might just change your perspective on litigation and corporate responsibility.
One Stop Marketing - Thryft
Jonathan Trivers | John Wiley & Sons

One Stop Marketing

$8.90 $6.90 22% off

Goodreads rating: 3.0

$8.90 $6.90 22% off

88% off est. retail
If you're a small business owner feeling lost in a sea of retail giants, "One Stop Marketing" could be your compass. Trivers zeroes in on the marketing know-how that can help your store stand out, delighting your core customers and pivoting as their habits evolve. The practical tips from real-world examples are like having a marketing mentor—informative and action-oriented.
Organization Development: The Process of Leading Organizational Change - Thryft
Donald L. Anderson | Sage Publications, Inc

Organization Development: The Process of Leading Organizational Change

$53.90 $14.90 72% off

Goodreads rating: 3.6

$53.90 $14.90 72% off

90% off est. retail
If you're wrestling with making changes at your workplace, this book dives into the often daunting world of organizational development with clarity and practicality. Unlike other texts that can be heavy on theory, Donald L. Anderson gives you an actionable roadmap, helping you to understand and lead change, not just theorize about it. Perfect for managers and leaders looking to steer their teams through transformation smoothly.
There's No Business That's Not Show Business: Marketing in an Experience Culture
David L. Rogers, Karen Vrotsos, Bernd H. Schmitt  | Ft Pr

There's No Business That's Not Show Business: Marketing in an Experience Culture

$8.90

Goodreads rating: 4.2

$8.90

If you're interested in transforming traditional marketing into something more dynamic, 'There's No Business That's Not Show Business' could be a fascinating read. Schmitt and Rogers offer a fresh perspective on how entertainment and spectacle can be woven into marketing strategies to capture attention and create memorable customer experiences. It's a guide to differentiating products in today's crowded marketplace by using a touch of showmanship to forge lasting value.
Negotiate Your Way to Riches: How to Convince Others to Give You What You Want - Thryft
Peter Wink | Career Pr Inc

Negotiate Your Way to Riches: How to Convince Others to Give You What You Want

$9.90 $3.90 61% off

Goodreads rating: 2.71

$9.90 $3.90 61% off

90% off est. retail
Imagine never paying sticker price again. "Negotiate Your Way to Riches" is your guidebook through the jungles of commerce, from the car dealership to the restaurant. It's not just theory; it's practical advice peppered with real-life anecdotes from the author's own experiences. With this book, you'll gain the confidence to ask for—and get—better deals in all facets of life. Whether you're eyeing a promotion or planning your next vacation, Peter Wink's negotiation tactics are invaluable.
Business Etiquette: Essential Guide for Executives - Thryft

Business Etiquette: Essential Guide for Executives

$3.90

Goodreads rating: 2.0

$3.90

Recommendation: This book provides practical guidelines and tips for everything related to business etiquette, from professional dress codes to communication etiquette in the workplace. It is an essential guide for executives looking to improve their social skills in the business world. The unique feature of this book is its emphasis on international business etiquette, making it a valuable resource for professionals conducting business across different cultures. Users are likely to appreciate the practicality and relevance of this book, and it could be particularly useful for those who are new to the business world or looking to advance in their careers.
The Complete Q&A Job Interview Book
Jeffrey G. Allen | Wiley

The Complete Q&A Job Interview Book

$8.90 $4.90 45% off

Goodreads rating: 3.38

$8.90 $4.90 45% off

79% off est. retail
If you're gearing up for an upcoming interview, Allen's "The Complete Q&A Job Interview Book" could be an invaluable resource. It offers a strategic playbook for handling a wide array of interview questions. Tailoring your approach with this guide could very well give you the competitive edge needed to land the job you're aiming for, transforming daunting interviews into opportunities for you to shine.
Marketing: The Core w/OLC and Premium Content - Thryft
Roger A. Kerin, Steven W. Hartley, William Rudelius  | Mcgraw-hill Europe

Marketing: The Core w/OLC and Premium Content

$8.90 $3.90 56% off

Goodreads rating: 3.2

$8.90 $3.90 56% off

If you're pressed for time but need to absorb the fundamentals of marketing efficiently, "Marketing: The Core" could be your academic ally. It packs the punch of a full marketing course into a digestible format, offering a practical roadmap for mastering the essentials. You'll appreciate the straightforward writing and the up-to-date information designed to fit into a single semester. This book is aimed to give you what you need, without any fluff, ensuring that you're learning time is well spent.
Five Essential Steps in Digital Video: A DV Moviemaker's Tricks of the Trade
Denise Ohio | Que

Five Essential Steps in Digital Video: A DV Moviemaker's Tricks of the Trade

$8.90 $5.90 34% off

Goodreads rating: 3.0

$8.90 $5.90 34% off

If filmmaking is your passion, this book is a treasure trove of professional secrets. It's like having a mentor guide you through the digital maze, helping you polish your craft. Unlock the potential of your digital videos with the wisdom it offers – an essential read for budding cinematographers and directors.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

$11.90 $10.90 8% off

Goodreads rating: 3.91

$11.90 $10.90 8% off

89% off est. retail
If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.
The Happy Employee
Julia McGovern, Susan Shelly  | Adams Media

The Happy Employee

$10.90 $5.90 46% off

Goodreads rating: 3.0

$10.90 $5.90 46% off

71% off est. retail
"The Happy Employee" could be a game-changer for you if you're in a management role or run a business. It’s a practical guide filled with actionable steps that focus on the most valuable asset of any business – its employees. Packed with 101 tips, this book will help you create an environment where talent thrives, productivity peaks, and, in turn, your own work life is undoubtedly improved. The emphasis on real-life examples means you’ll be learning from relatable scenarios, giving you the skills to foster a more harmonious and effective workplace.
Building an Intranet For Dummies - Thryft
John W. Fronckowiak | John Wiley & Sons Inc

Building an Intranet For Dummies

$8.90 $4.90 45% off

Goodreads rating: 0.0

$8.90 $4.90 45% off

89% off est. retail
This guide is perfect for business owners or managers who want to streamline communication and increase efficiency within their company. With clear instructions and a focus on essential technologies, Building an Intranet For Dummies is an easy-to-follow resource for creating an effective intranet system. Users can expect to learn how to improve corporate communications and create a better workflow overall.
A Quick Start Guide to Mobile Marketing
Dr Neil Richardson | Kogan Page

A Quick Start Guide to Mobile Marketing

$8.90 $5.90 34% off

Goodreads rating: 3.2

$8.90 $5.90 34% off

Considering how swiftly mobile marketing evolves, this guide from 2010 provides a foundational understanding that remains relevant. It bridges the gap for traditional marketers transitioning into the digital and mobile realms, offering practical strategies that could still inform your current campaigns and help you stay ahead in today's competitive market.
Slam Dunks And No-Brainers - Language In Your Life, The Media, Business, Politics, And, Like, Whatever - Thryft

Slam Dunks And No-Brainers - Language In Your Life, The Media, Business, Politics, And, Like, Whatever

$9.90 $3.90 61% off

$9.90 $3.90 61% off

89% off est. retail

With dazzling wit and acuity, three-time Pulitzer Prize finalist Savan
dissects contemporary language to discover what the most popular idioms
reveal about America today.


Author: Leslie Savan
Publisher: Alfred A. Knopf
Publication Date: 2005
Dress Smart Men : Wardrobes That Win in the New Workplace - Thryft
Jeff Stone, Kim Johnson Gross  | Grand Central Publishing

Dress Smart Men : Wardrobes That Win in the New Workplace

$11.90 $4.90 59% off

Goodreads rating: 3.76

$11.90 $4.90 59% off

89% off est. retail
This book is a must-read for any man looking to navigate the complexities of dressing for success in the modern workplace. With insights and advice from top professionals, it provides practical tips on how to dress appropriately for your industry, helping you stand out and make a lasting impression. Transform yourself from geek to GQ and take charge of your professional image with this invaluable guide.
Asian Branding: A Great Way to Fly
Ian Batey | Prentice Hall

Asian Branding: A Great Way to Fly

$21.90 $7.90 64% off

Goodreads rating: 2.92

$21.90 $7.90 64% off

90% off est. retail
Thinking of expanding your brand's horizon towards Asia? "Asian Branding: A Great Way to Fly" could be your companion in understanding the nuances of Asian markets and the strategies that transformed local brands into global icons. Ian Batey, with his rich experience, has distilled decades of branding wisdom into this book, making it an informative read for marketers and brand strategists seeking inspiration from Asia's success stories.
Facebook Marketing: Leverage Social Media to Grow Your Business
Steven Holzner | Que Pub

Facebook Marketing: Leverage Social Media to Grow Your Business

$12.90 $7.90 39% off

Goodreads rating: 2.77

$12.90 $7.90 39% off

As a book-keeper, it seems you're interested in harnessing the potential of social media for business growth. "Facebook Marketing" could serve as a valuable resource. Steven Holzner's expertise and use of real case studies translate into actionable strategies rather than mere theories. If you're aiming to enhance your digital marketing skills, especially within the Facebook realm, this book could offer you new perspectives and methods proven to be effective in the ever-evolving online marketing landscape.
Networking for Career Success: 24 Lessons for Getting to Know the Right People - Thryft
Diane Darling | Mcgraw Hill

Networking for Career Success: 24 Lessons for Getting to Know the Right People

$10.71 $3.90 64% off

Goodreads rating: 3.25

$10.71 $3.90 64% off

84% off est. retail
If you're looking to climb the career ladder or open new professional doors, this book is your ally. 'Networking for Career Success' is a practical guide, offering a treasure trove of tips to build and leverage relationships in the business world. It's concise, direct, and full of actionable advice – perfect if you're serious about making meaningful connections.
Corporate Communication - Thryft
Paul A. Argenti | Irwin/mcgraw-hill

Corporate Communication

$6.90 $3.90 43% off

Goodreads rating: 3.69

$6.90 $3.90 43% off

Corporate Communication is a must-read for anyone interested in learning about effective communication strategies for businesses. The book covers various aspects of corporate communication, including public relations, crisis communication, and stakeholder management. One of its unique features is its inclusion of case studies, which provide real-world examples of successful and unsuccessful communication strategies. Overall, Corporate Communication is a valuable resource for professionals and students alike seeking to improve their communication skills in a corporate setting.
Case Problems in Marketing - Thryft
Thomas Nelson & Sons Ltd | Thomas Nelson & Sons Ltd

Case Problems in Marketing

$5.90 $3.90 34% off

Goodreads rating: 0.0

$5.90 $3.90 34% off

Recommended for marketing students looking for practical insights. This book provides a collection of case studies that illustrate marketing strategies and tactics applied in real-world scenarios. The book analyzes the decision-making process of companies and the success of their marketing strategy. It is ideal for marketing students who want to gain practical insights into marketing challenges.
Ad Women: How They Impact What We Want, Need, & Buy
Juliann Sivulka | Prometheus

Ad Women: How They Impact What We Want, Need, & Buy

$40.90 $16.90 59% off

Goodreads rating: 3.08

$40.90 $16.90 59% off

If you're intrigued by the intersection of feminism, history, and advertising, "Ad Women" will certainly resonate with you. Juliann Sivulka doesn't just narrate a history; she brings to life the pivotal roles women played in an industry that shaped societal norms and expectations. It's not just a story about ads – it's a story about struggle, empowerment, and the indelible mark women left on consumer culture. Expand your understanding of the ad world and the unsung heroines who changed it from the inside out.
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft
Michael A. Belch, George E. Belch  | Mcgraw-hill Education (ise Edi

Advertising and Promotion: An Integrated Marketing Communications Perspective

$7.90

Goodreads rating: 3.82

$7.90

90% off est. retail
Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.
Mastering Web 2.0 : Transform Your Business Using Key Website and Social Media Tools - Thryft
Susan Rice Lincoln | Kogan Page

Mastering Web 2.0 : Transform Your Business Using Key Website and Social Media Tools

$4.90 $3.90 20% off

Goodreads rating: 2.0

$4.90 $3.90 20% off

90% off est. retail
"Mastering Web 2.0" is the ideal book for anyone, from entrepreneurs to established businesses, who is struggling to make sense of the fragmented online world. Susan Rice Lincoln does an excellent job of dissecting the various marketing options available - from social media to email marketing - and presents them in an easy-to-understand format, making it simple to select the most suitable strategies for your business interests. By reading this book, you'll be able to fully appreciate the potential of the internet for your business, eradicating the confusion and hype surrounding online marketing.
Essentials of Services Marketing
Jochen Wirtz, Christopher Lovelock, Patricia Chew  | Pearson College Div

Essentials of Services Marketing

$29.90 $17.90 40% off

Goodreads rating: 3.95

$29.90 $17.90 40% off

If you're looking to get a handle on services marketing with a global perspective, "Essentials of Services Marketing" could be your go-to resource. The full-color visuals woven throughout the book make complex concepts accessible, and the international case studies provide tangible examples you can relate to, enhancing your learning experience. Whether you're a student or a professional brushing up on marketing fundamentals, the systematic approach and clear language of this book will simplify your study and provide practical insights.
The Marketing Plan: A Practitioner's Guide
John Westwood | Kogan Page

The Marketing Plan: A Practitioner's Guide

$9.90

Goodreads rating: 3.0

$9.90

If you're looking to boost your company's performance, John Westwood's "The Marketing Plan" is like a compass guiding you through the challenging terrain of marketing strategy. Since it simplifies the process into clear steps, you'll find it an indispensable resource whether you're a seasoned marketer or new to the game. This book could be the key to unlocking your business's potential.
Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything - Thryft
Harlan Goerger, Vincent Harris  | Beckworth Publishers

Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything

$11.90 $4.90 59% off

Goodreads rating: 4.18

$11.90 $4.90 59% off

88% off est. retail
This book provides practical strategies to help overcome resistance in business settings, to increase sales and become more persuasive. It includes cutting-edge research on body language, which can be applied to make selling more fun. Users will appreciate the author's focus on reducing resistance and making the selling process more effective.
Organization Development & Change - Thryft
Christopher G. Worley, Thomas G. Cummings  | Cengage Learning

Organization Development & Change

$42.90

Goodreads rating: 3.93

$42.90

90% off est. retail
As you navigate the ever-evolving landscape of organizational structures and strategies, "Organization Development & Change" could offer you solid theoretical underpinnings paired with practical applications. Whether you're a student or a seasoned professional, the combination of insight and actionable knowledge within this book can prove to be an invaluable resource for effecting change within any organization.
Argument and Audience: Presenting Debates in Public Settings
William Driscoll, Ken Broda-Bahm;Daniela Kempf;William Driscoll  | International Debate Education Association

Argument and Audience: Presenting Debates in Public Settings

$36.90 $21.90 41% off

Goodreads rating: 3.67

$36.90 $21.90 41% off

If you're looking to sharpen your skills in public debating, this is the book you need. It's a treasure trove of strategies, not just for debaters, but also for coaches and organizers. Think of it as a comprehensive manual – your go-to resource for crafting persuasive arguments and engaging audiences effectively. Whether you're stepping onto the debate stage or behind the scenes, you'll find this guide indispensable.
Brand Spirit: How Cause Related Marketing Builds Brands - Thryft
Marjorie Thompson, Hamish Pringle  | Wiley

Brand Spirit: How Cause Related Marketing Builds Brands

$32.00 $12.90 60% off

Goodreads rating: 3.41

$32.00 $12.90 60% off

90% off est. retail
If you're fascinated by how companies can resonate with their customers' values, "Brand Spirit" could be a remarkable read. It delves into how commitment to social causes can not only elevate a brand's image but also forge deeper customer loyalty. The insights from Pringle and Thompson, complemented by real-world examples, offer a blend of inspiration and strategy for anyone interested in the interplay between branding and social responsibility.
Roger Horberry | Pearson Business

Brilliant Copywriting: How to Craft the Most Interesting and Effective Copy Imaginable

$8.90 $5.90 34% off

Goodreads rating: 3.8

$8.90 $5.90 34% off

If you're looking to elevate your writing to capture your audience's attention effectively, "Brilliant Copywriting" might just become your go-to guide. Roger Horberry shares his professional insights with a coach-like approach, demystifying the art of persuasive copywriting in a way that is accessible for beginners and enriching for more experienced writers. It's like having a mentor in your pocket, helping you craft compelling narratives that stand out.
Successful Assertive Management
Ken Lawson | Barrons Educational Series

Successful Assertive Management

$10.90 $7.90 28% off

Goodreads rating: 3.67

$10.90 $7.90 28% off

61% off est. retail
If you're looking to enhance your management prowess without wading through dense theory, "Successful Assertive Management" is your kind of read. It's a toolbox in book form, providing actionable advice with straightforward checklists and tips that help you apply the concepts immediately. Perfect for those moments when you need quick guidance on matching tasks to talent or clear communication techniques while motivating your team.
The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns - Thryft
Kim Dushinski | Cyberage Books

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

$9.90 $4.90 51% off

Goodreads rating: 3.71

$9.90 $4.90 51% off

89% off est. retail
This book is a must-read for anyone looking to understand the intricacies of mobile marketing. With step-by-step guidelines and tips based on real-world experiences, it offers invaluable insights into the world of mobile advertising. Whether you're a small business or a large corporation, this book will equip you with the knowledge and tools to effectively engage with your audience and build stronger consumer relationships. Don't miss out on the opportunity to put your message in the palms of your customers' hands!

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.