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This Is Not a T-Shirt: A Brand, a Culture, a Community - A Life in Streetwear

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Streetwear culture and entrepreneurial spirit collide.

This book isn't just a testament to streetwear; it's an embodiment of the grit and creativity Bobby Hundreds poured into his brand. Your fingertips will flip through a narrative drenched in the ethos of Southern California's punk scene, transformed into the fabric of an iconic fashion movement. If you're curious about what drives a person to create a community out of clothing, or how a brand echoes the voice of a culture, this read stitches those answers into every page.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

This Is Not a T-Shirt: A Brand, a Culture, a Community - A Life in Streetwear

Regular price $8.90
Unit price
per
ISBN: 9781250619655
Authors: Bobby Hundreds
Publisher: Picador USA
Date of Publication: 2020-05-05
Format: Paperback
Goodreads rating: 4.22
(rated by 1152 readers)

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Description

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself. Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the "heritage brands." The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture. In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds--with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand's explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby's commitment to his creative
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Streetwear culture and entrepreneurial spirit collide.

This book isn't just a testament to streetwear; it's an embodiment of the grit and creativity Bobby Hundreds poured into his brand. Your fingertips will flip through a narrative drenched in the ethos of Southern California's punk scene, transformed into the fabric of an iconic fashion movement. If you're curious about what drives a person to create a community out of clothing, or how a brand echoes the voice of a culture, this read stitches those answers into every page.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.